If you want to improve your Google Ads conversions, you must have the right strategy. Competitors from all over the world are vying for the same prospects and customers in today’s world. On the other hand, building a viable plan is easier said than done. A great eCommerce pay-per-click (PPC) campaign includes various elements such …
Google Ads Keyword Research in 2022: A Definite Guide Read More »
Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your websites, such as purchases, sign-ups, and form submissions. This blog explains how to create a conversion action to track customer actions on your website. Here’s what you’ll need before you can set up website conversion tracking: A …
Musical.ly, a music-sharing app, was purchased by Chinese tech firm Bytedance in 2018 and merged with the company’s new app, TikTok. It began as a video-sharing social network in which users posted short clips of themselves lip-syncing and dancing to popular music. It has since grown to house a wider range of videos and serve …
How Do TikTok Ads Work? Their Cost and Review Process Read More »
On March 16, 2022, Google announced that it would begin sunsetting Universal Analytics in July 2023. That means that, at the very least, everyone must be set up on and using GA4 by that date. Google Analytics‘ fourth version, aptly named GA4, was announced. Urchin, Classic Analytics, and Universal Analytics were the previous three versions …
Lets Switch Universal Analytics to Next Generation Google Analytics 4 (GA-4) Read More »
In the present times, Facebook has stood up and become one of the best brand promoting platforms. Along with it, many other such platforms have crowded up altogether to create a vast competitive zone in brand recognition and awareness. Talking about promotion and spreading brand awareness via videos is essential for all these platforms. Here …
7 Facebook Video Marketing Hacks You Should Master Read More »
Suppose you’re an agency or freelancer looking to expand your services to include email marketing. In that case, you’ll most likely need some white-label software that allows you to manage multiple client accounts while applying your branding. You don’t want software logos all over your reports and dashboards as a professional agency, especially if you …
5 Best White Label Email Marketing Software Services Compared Read More »
You’re most likely running ads on more established social media platforms like Facebook, Instagram, and LinkedIn. You could even use paid search through Google Adwords. You’ve decided to run advertisements on TikTok, the fastest-growing social media platform. There are already many articles available on the internet about running advertising campaigns on platforms such as Facebook …
The Complete Guide to Understand TikTok Ads Deeply (2022) Read More »
TikTok is the most popular and well-known new social media trend. TikTok is now more popular on app stores than Facebook, Instagram, Twitter, and other well-known social networking platforms, with over 2.6 billion downloads and 1 billion active monthly users. The platform features 15-second and 60-second videos that can be edited in-app and integrated with …
Lookalike audiences are the tailored audiences similar to those created or populated on Facebook. Tapping the users worldwide via these audiences is one of the best ways to promote your products/services. There are multiple ways to create Lookalike audiences. One such way is creating LLAs from ad sets or campaign IDs. This only takes a …
How to Create Lookalike Audiences From Ad Set/Campaign IDs Read More »
What is influencer marketing? Influencer marketing entails providing free products or services to celebrities and other well-known people in exchange for sending out a tweet. Essentially, they want to get as many people as possible to see their brand. This may appear to be a good thing, but getting your product right the first time …
A Blueprint To Improve Your Influencer Marketing Read More »
