Are you running a local business or just started a new local business? Looking for ways to grow your brand’s online presence? Well, in this content, you will get to know the ways to improve your local business ranking on SERP.
According to a recent survey, 89% of local SEO experts think that link building is the most effective technique for boosting businesses’ local search rankings.
From this fact, it is clear that local link building is crucial for boosting the ranking of local businesses in SERP.
Take a look at the best 5 ways of generating high-quality backlinks to boost the search ranking of your local business:
1. Get added to the local directories and citations
Add your business website on the local citations and local directories websites. It is a mandatory step for improving your authority and local ranking.
By listing your business website on Google My Business, Yelp, and other popular local sites, you will get a good quality of backlink to your website.
While listing local citations and directories, make sure that your name, address and phone number is correct.
2. Networking
Nowadays, networking plays an important role in building a business brand. There are many people who are only focused on creating backlinks without thinking about anything else.
My suggestion for getting backlinks is by connecting real people and promoting their content. By using effective networking techniques, both online and offline, you will begin to see the positive effect of link building.
3. Generate research-based content
Nowadays, content is the king of marketing. Without content, your marketing won’t be able to survive. You can get high-authority backlinks for your website through high-quality content.
While creating the content, make sure your piece of content should be informative and educational for your targeted audience. Also, content does not only means standard blog posts, ebooks, or white papers, content, there are various other things included:
- Videos
- Infographics
- Guides
- Podcasts
One most important thing that you need to consider while creating backlinks for your local business is to notice your competitor’s content that is performing well on SERP. Do proper research and then take the ideas from there to create a high-quality piece of content for your website.
Creating content is not enough to generate backlinks for your site. It is a must to promote that piece of content on channels where most of your targeted audience comes online. For example, social media channels, forum sites, etc.
Note: Must remember that if you create content without doing proper research and analysis, your work is of no worth.
4. Keep an eye on your competitors
One of the best SEO practices is to keep an eye on the competitor’s backlinks and create links on those websites in context to your business. This strategy will 100% work for your website.
It is quite easy to find out the main competitors list by conducting a few searches on the essential keyword terms. Once you collect the list, use ahrefs.com or semrush.com to find out the list of “Do Follow” backlinks of your competitors. Export and manage the data on a spreadsheet and start working on it!
5. Involved with your community
Increase your involvement within your community by sponsoring local events as this will help you to get links from the event’s sponsorship page. For local businesses, this strategy has been proved to be very effective as many local businesses get benefits from it.
Along with sponsoring events and organizations, you can also organize your event and host it in order to generate links through promotional press releases, social media posts, partner newsletters, and so on.
We agree that the link building process does take time and effort, but if it is done correctly, then the efforts and time invested will justify its worthiness.
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