Haven’t you heard about the saying “Every Penny counts”! Well, it really does when it comes to PPC.
Wait. What was PPC actually about?
“PPC marketing is one of the most widely used forms of online advertising. In this form of marketing, advertisers have to pay some amount of money when a user clicks on their ads.”
In addition to the same, advertisers place a bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
PPC can be used for the different types of campaign goals;
- Increase in Sales
- Generate Leads
- Increase Brand Awareness
Role of keywords in PPC
Keywords are the Golden Key of PPC to unlock the door between the advertisers and users!
Keywords play a big role in PPC marketing by connecting advertisers to users’ search queries. By doing an effective grouping of keywords, you can improve your PPC strategy.
There are different types of keywords in PPC like exact match type, broad match type, broad match modifier, and phrase match type.
Effective PPC Tools
1. SpyFu
Hail! Spy Fu! It is the emotion that every person who is set on the PPC battlefield has in them!
Here is the reason why:
SpyFu is a powerful tool that shows you every keyword someone has ever bought on Google. This tool helps you to find out the most profitable keywords.
This is a really impressive software with a huge database through which you can easily track your competitors running ads and the used keywords.
Once you will get all of your competitor’s information, you can use it for your personal advantage. By spying on the competitor’s data, you can save your efforts and time.
It is a premium tool & its basic plan starts from $33
2. Optmyzr
Optmyzr is the best tool for agencies that are managing multiple accounts.
It is the best optimization & reporting software for AdWords & Bing accounts. It provides an in-depth analysis report like landing page, hours of the week, and spending projections.
The management part of this tool is best because it saves time with its 1-click optimization tool. This tool is great for troubleshooting and solving performance decrease issues.
It is a premium tool and its basic plan starts from $249/month.
3. Ahrefs
This is a multipurpose tool. In SEO, it is used to check the backlink profile of a website. This tool also includes a feature (Keyword Explorer) that makes it perfect for keyword research.
Along with this, you will get plenty of other options like keyword volume, price, and difficulty. It also shows you how much traffic on a particular keyword comes from organic search vs paid search.
It is really easy to utilize due to its excellent user interface. It is a premium tool and its basic plan includes $99/month.
4. SEMRush
This tool is one of the best tools of marketing. You can use it as a keyword research tool and PPC ad monitoring tool.
Like Ahrefs, SEMRush also saves much of your time in analyzing your competitors, their PPC ads, and profitable keywords.
It is an excellent alternative of Ahrefs & is a premium tool with a basic plan that starts at $99/month.
5. Google Adword Keyword Planner
The Keyword Planner is a major part of the Google Adwords advertising platform. It allows advertisers to research and analyze the lists of keywords with their search volumes.
It is a 100% completely free tool. You need not to spend a single penny on the keyword planner. For using this tool, you just need a Google account.
6. Google Trends
Google trends is a powerful market research tool that can help you to find profitable keywords for your PPC campaign.
When you type a keyword in Google trends, Google will instantly show you a popularity meter from 1 to 100 which indicates how much a keyword is popular at that particular time. It will also show you the historical popularity of the keyword.
Google trends will also show you the list of related keywords. It is a 100% free tool.
7. AdEspresso
This one is your social media bestie! It is an amazing advertising tool that supports Instagram, FB and Google ads campaigns.
It was introduced to speed up the editing process of the campaigns. By using this tool, campaign creation, campaign optimization, and ad analyzing become very easy.
This tool proves to be really efficient in saving time & improving campaign performance.
It is a premium tool & its basic paid plan starts from $58.
8. Google Analytics
Google Analytics is an amazing tool that provides you complete insights regarding the website’s performance.
It provides regular data updates like total no. of visitors on the website. The data can be organic, social, direct or referral.
Through this tool, you can check out how many active users are there in your website and also find out the sources of traffic. It enables you to access your website’s data free of cost.
It is a 100% completely free web analytics service offered by Google.
9. PPC Protect
This tool doesn’t help you in PPC management or keyword research, but it helps you to get the most out of your budget.
As you know, you have to pay some amount when someone clicks on your ad whether that person will convert or not.
But there is a question that arises how do you know people clicking on your ads are humans or robots?
It is important to find out the answer to this question in order to optimize your PPC budget. By using this tool, you can stop robots from clicking on your ads. It monitors every click on your ad and blocks the suspected robots.
It is a premium tool & its paid plan starts from $50/per month.
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