How To Advertise Health Supplements Store Online
If you are running a supplement store locally and want to take it online to scale and grow your business, you have landed on the perfect guide page because we will explain in detail how you can take your supplements to store online and increase your sales.
There are a lot of things you can do when taking your store online, there are free ways as well as paid ways to advertise your products online. Paid advertising like Google ads or social media ads will cost you money while social media marketing and writing quality content to generate leads will not as much but it surely will take time.
6 Effective Marketing Strategies for Health Supplements Store Online and increase your sales.
Selling your products online with google ads is a pretty straightforward thing but learning how to properly do it properly and in a way that makes you the most profits is not so easy. There are different types of campaigns in Google ads that bring different results and it depends on your purpose. For example, if you have many different products and want to sell individual products, you can simply run Google shopping ads.
For google shopping ads, you have to create a Google merchant center account and link it to your ads accounts and then you need to fill the product feed.
You can also run normal Google ads to bring traffic to your website or your landing page so that you can convert visitors to customers.
Creating high-quality google ads also requires experience and skills, if you are new to google ads you might want to take help from an experienced person or an agency to set up the account and campaigns for you.
Always remember that there are certain policies that you need to follow while listing your products otherwise it could invite some troubles.
Facebook & Instagram ads
Running Facebook or Instagram ads can increase your sales tremendously if done correctly. On top of that according to a study CPA(cost per acquisition) on Facebook is nearly 40% cheaper than on google ads. So, assume you are spending $100 per conversion on Google, which means you can get conversion at $60 on Facebook ads.
That’s like spending $600 more every 100 products, which means you can save those $600 and take a little longer to ensure that money on other campaigns to make more money.
That was just an example, actual numbers would vary between $1 – $5 depending on your campaigns but just wanted to prove that 40% is a huge number.
For that, you need to create an account with Facebook Ads Manager. You can run ads on both platforms from the same ads manager.
The next step is to target the audience, to do that you need to have answers to the following questions.
- The location that you want to target.
- Interests of people.
- What type of people can benefit the most from your products.
Once you have answers to these questions, you are ready to run your first campaign. But always keep in mind that both platforms are different in nature and people act differently on different platforms.
Selling your products through influencers marketing is also a great way to promote your online business and if you only starting out and want to build credibility then what are the other better ways of doing so when someone who has an audience that genuinely listens to them, trusts them and have a solid reputation in the market starts putting out some nice words for your products.
Choosing the right influencers also plays an important role in your success in influencer marketing because everything depends on the influencers who are promoting your products. Some influencers will say whatever you want them to say about your product when you offer them a good price but those influencers don’t have much credibility and trustworthiness than the ones who will personally try your product and give honest feedback.
When you are selling genuine products that actually benefit people then you are going to do really good with influencers.
As we have mentioned before you need to choose the right influencers, well, here are few things that you need to keep in mind while choosing influencers for your products/business.
- Make sure that the influencer you want to do business with has connections with the people who are interested and into your product’s market.
- Don’t run after influencers with large numbers of followers because they will charge more and when you are taking the business online in the initial stages, you generally don’t have a huge budget so spend your money wisely.
- Make sure you check the engagement rate of their followers before you start working with them, compare their followers and their interactions with their posts.
- Send your products for free to the influencers so they can use them and put out a good word instead of paying them money to say good things about products. It will benefit you in the long run as it will cost you less money and you are starting on good deeds with the influencer.
SEO – Search engine optimization
Doing SEO for your business won’t bring you instant results like other paid advertisements but doing SEO for your website will help you in the long run because organic ways of marketing are better than paid advertising because of 2 main reasons, all of your traffic consists of people who are genuinely interested in your products or services and second it does not cost you much money, although you have to spend your time and resources writing quality content and SEO optimization.
Below are some of the important points that you need to take into consideration.
- Make sure your website has SEO-friendly quality content. SEO-friendly content contains proper headings – subheadings, wisely chosen keywords, and many other things but most importantly, your content should provide value to the readers.
- Apart from the written content, you also need to make sure that your website’s loading time is fast(using a shared hosting service can significantly increase your loading time).
- Ensure meta tags, meta descriptions, and URLs are set properly to rank on the first page of google search results.
Another way to organically grow your store and establish an online presence is with Email marketing. Here is a good piece of advice- Do NOT buy an Email list.
If you want instant results go with paid ads but if you try to rush organic ways of marketing, it’s not going to pan out well. You have to take it slowly, One mail at a time. Start collecting emails of your potential customers through social media posts, good quality content leading to subscription of your newsletter, or your daily or weekly emails.
Yes, we know that it will take months to build a list of genuine people that are more likely to convert but we can say that with confidence that it’s gonna be worth it and chances are you will get a good amount of lifetime customers from that list.
The easiest way to make your email list is to start a new Google sheet, enter the names and email ids of your prospective customers. But how do you get a prospect’s name and email addresses? It’s simple. You can start writing quality content to educate people, write social media posts to earn their trust and people will provide you their names and email addresses which you can target later on.
Lastly, make sure you are giving your emails a personal touch because if you make your prospects comfortable reading about your products and their benefits, you can easily convert them when you already have won their trust.
Youtube ads are also a great way to convert more people because you can actually target people with their interests on youtube through your ads account. For example, someone is watching a supplements benefit video or a gym training video and he/she sees your ad, chances are they will think about purchasing it.
Youtube ads are also used for remarketing your prospects. For example, someone visited your landing page and didn’t convert, you can still chase them with youtube ads to buy your products.
As YouTube is a huge platform with billions of users, so the reach potential is huge. You can easily explain your product benefits and the difference it’s going to make in their life.
In the end, we would like to say that both organic and paid ways are great to kickstart your online supplement store. We have already discussed how paid ads can bring you fast results while costing you more money and how organic marketing can bring you quality prospects but takes a little long time to get started.
So, the choice is yours how you would like to get your supplement store online, and yeah it greatly depends on your budget too, if you have a good budget, we recommend you to start running paid ads along with organic marketing methods, Doing both at the same time will only boost your business efficiently to grow fast.