Categories
Digital Marketing Google Ads

3 Responsive Search Ads Testing Experiments to Boost Your PPC Campaign

As a marketer, you constantly need to experiment with your advertising strategies to gauge which suits best to your marketing goals. Responsive search ads are one such type that you need to test for the effectiveness of your PPC management campaign. Testing for responsive search ads can be challenging yet beneficial. 

Many advertisers and marketers were disheartened when Google decided to phase out the Expanded Text Ads (ETA). Yet there are plenty of opportunities for individuals willing to put RSAs to the test, particularly when combined with broad match intelligence. However, it would be complicated to understand what to do if you haven’t closely monitored these changes. 

Through this blog, we’ll walk you through three experiments you may run the next time you create a responsive search ad for a PPC campaign. 

Before we start, for all the new readers of our blog, let us first be familiar with what responsive search ads are and how they work.

How Do Responsive Search Ads Work & What Are They?

Responsive Search Ads (RSA) are an ad type where an advertiser can write multiple titles/headlines and descriptions for one search engine ad. Unlike expanded text ads, you can provide up to 15 titles and 4 descriptions for a single search ad. Responsive search ads aim to provide users with different combinations of headlines and descriptions depending on their individual queries and search history. The more headlines and descriptions you add, the more chances Google Ads has to serve advertisements that more closely match the search queries of your potential customers, which can enhance the effectiveness of your ad campaign.

Google will display 32,760 different variations of the advertisement by shuffling between the titles and descriptions. A maximum of 3 headlines and 2 descriptions can be chosen from each ad to appear in various arrangements and orders. When a user’s search term properly or closely matches a portion of your ad, that portion may automatically appear in bold. The most effective title and description combination will then be chosen by the search engine and used most often. 

Responsive Search Ads Work

RSAs are a simple and strategic way to develop an efficient PPC marketing plan. You can boost customer engagement and reach more potential buyers through responsive search ads.

What Should You Know About Responsive Search Ads Testing?

Initially, with ETA testing, you’d run two (or more) ads with fixed headlines and descriptions, compare their CTRs (click-through rates), or maybe keep track of any conversions that occurred on the landing page. Testing with ETA was not too difficult. 

This strategy worked because ETA typically:

  • Presented itself consistently in the same way to every user.
  • They both answered the same questions.
  • Impressions didn’t matter as much in the testing.

When all other factors are kept constant, an RSA receives 4X more impressions than an ETA.

In other words,

  • Due to higher ad rank, RSAs serve a lot more queries.
  • A dip in conversion rate results from the increase in impressions.
  • Marketing professionals should keep an eye on conversions per impression (manual bidding) or conversions that fall within a target cost per acquisition (CPA)/return on ad spend (ROAS).

Let’s now get started with the experiments:

Experiment No. 1: Mix-And-Match v/s Pinning

Examining the impact of pinning on your campaigns should be the first test you should conduct. 

To determine which headlines and descriptions elicit the best response from readers, RSAs test numerous combinations. While by pinning, you can instruct Google where the headline and description should appear. 

How To Run This Experiment?

Create two similar responsive search ads. You can then add 15 headlines and 4 descriptions as you like to each ad. Ensure that all the headlines and descriptions are the same in both ads.

Once you’re done with this, pin a few headlines and descriptions in one ad while leaving the other unaltered.

Findings

Research has proved RSAs with all elements pinned can get excellent CTR and conversion rates, but when you don’t pin (or pin sparingly), these rates increase even more.

Experiment No. 2: Segmenting By Message

The second experiment we have is segmenting by message, and it is likely the most crucial component of RSA testing. 

The importance of messaging has recently increased due to ad platforms managing more campaigns through automation.

How To Run This Experiment?

As you know, you can design a maximum of 3 RSAs per ad group. Therefore, for this experiment, you might consider reaching a peak.

Each ad group should use a broad match and have a unique theme built around a set of keywords. You might address different personas, pain points, or even suggestions for topics.

Findings

You should learn from this experiment what topics and queries generate responses. Understanding what your clients seek and want to hear is crucial. Since everyone at Google utilizes the same underlying automation, it’s one way to level the playing field and get an advantage over your rivals.

Experiment No. 3: Pseudo-ETAs With A Control RSA

Even though it could be argued that re-creating ETAs by pinning nullifies the purpose of RSAs, some advertisers continue to yearn for that control. Chris Ridley deserves credit for coming up with this strategy of dealing with the restriction of three RSAs per ad group.

How To Run This Experiment?

For this experiment, design two pseudo-ETAs by pinning two descriptions and three headlines. The third advertisement is an actual RSA in which nothing is pinned, and you use the available space to test out fresh messaging.

Findings

You can use this experiment to benchmark the effectiveness of pseudo-ETAs (particularly in terms of CTR). This can be useful for advertisers who constantly need to display specific information, such as those working in regulated industries.

When Used Correctly, RSAs Drives Better Performance

Unfortunately, Google won’t tell you which ad appears for a specific query. Also, it doesn’t show performance based on headlines and descriptions. While determining RSA performance involves a bit of guesswork, you can still structure your campaigns using Google’s data.

RSAs Drives Better Performance

What Are The Elements You Should Keep In Mind While Structuring RSAs?

  • Despite the fact that Google provides feedback through ad strength, you still shouldn’t feel compelled to adjust your advertising per Google’s suggestions to increase your ad strength score.
  • It might be tempting to stuff your ads with several headlines and descriptions, but remember that the more elements, the more guesswork is involved.
  • The structure and messaging are accountable for half of the campaigns’ results. Therefore, structure your RSA account with all the fundamentals, including positioning and good website experience. Also, collaborate with your clients and stakeholders to establish realistic expectations.

Conclusion

RSAs are one of the best illustrations of Google’s automation innovations, which call for a mindset shift. However, you need to be patient while optimizing your campaign’s outer edges (including the structure, creative, and data). With RSAs, there’s a great opportunity for PPC agencies with bright and imaginative advertisers to prosper.

Categories
Google Ads Sales & Marketing White Label Services

Boost ROI With The Help Of Buyer Personas In Your PPC Campaign

A business success leader, Amanda Farley, once said, “your strategy only begins when you know who your players are.” In the marketing industry, these players are your customers. So when you are planning a marketing campaign for your business, we know that it revolves around the customers only. The question is, what do you, as a PPC marketer, consider while developing your campaign strategy? Is it still the “Keywords” only? That’s quite shocking. Being a renowned PPC company in India, you should compose a more intriguing plan of action.

We strongly recommend you shift your game plan from keywords to an audience-driven approach with the help of audience personas in PPC campaigns. Consumers do not know you or your brand, and they just don’t trust you. You need to understand that we are marketing to real people who live complex lives. Therefore, creating a PPC campaign that is powerful enough to stand out from all your contemporaries is crucial. For better interaction with your audiences, your PPC campaign has to be personalized using the buyer personas.

What Is A Buyer Persona?

A buyer persona is an imaginary portrait of your ideal customers. It describes your ideal customers, their days, the challenges they face, and how they make decisions. A buyer persona helps marketers to be apprehensive of their client’s desires.

A company might have more than one buyer persona; that’s common. For example, if your end-user wants to have second opinions before making the buying decision, then every individual involved in that decision is a separate persona. Every individual has different criteria to evaluate your product, so you will need different strategies to address the needs of all individuals. 

Why Do Marketers Need Buyer Persona?

Buyer Personas help businesses to understand and relate to their clients, so they can do a better job of attracting and retaining them. They make sure that all your customer acquisition and retention efforts are altered to the targeted buyer’s needs. 

People generally gravitate towards the business they know and trust while buying a product or service. While most companies do not bother about their client’s wants and needs, they flaunt what they offer, resulting in losing the customer’s trust. Therefore, the finest way to build trust is to show genuine understanding and concern for your customers. Designing buyer personas, especially for your PPC campaigns, and using them as a constant reference point for your company will help you stay focused on your clients’ needs.

What Is A Buyer Persona

How Buyer Personas In PPC Campaigns Help With Increased ROI?

Understanding different buyer personas, you can pinpoint what each audience cares about the most and what channels they’re most likely to engage in. These findings will obviously help you create a more consumer-focused PPC campaign, resulting in more lead generation, more sales, and, thus, higher revenue. We have four types of buyer personas that are categorized into the following:

  1. Economic Buyer: Economic buyers are ROI-focused and require social proof before making purchase decisions. Therefore, they prefer content with data visualizations, pictures, and charts. They also watch a lot of video content and favor financial models and case studies. 
  2. User Buyer: The user buyer is interested more in details than the high-level overview, which is more fascinating to economic buyers. They are the ones responsible for eliminating potential solutions and are aware of all the crucial elements that influence their choice. Factors influencing user buyers include charts, infographics, comparison charts for solutions, or category matrices.
  3. Technical Buyer: The fundamental duty of technical buyers is to act as interference for the economic buyer. Technical buyers use the user buyer’s expertise and are data-driven. The only concern this buyer keeps asking is if the solution being offered has what it takes to make the firm successful.
  4. Coach: A Coach can be any of the other buyers mentioned or any outside influencer. They are the ones who might get potential personal gain from your win. The secret to successful marketing efforts is having a key influencer in your target market who is also a coach.

You may wonder where you’re going wrong with the buyer personas and still stuck on your prior year’s revenue figure. The reason behind this is the incorrect implementation, and the problem is that marketers aren’t sure how to integrate buyer personas into the sales cycle.

Implementation is the key, but it can be difficult. You need to understand the correct chronology of the process. Buyer personas are easiest to use in PPC when they are included during campaign setup. In this way, persona targeting serves as your campaign’s default foundation. 

The next step of your PPC campaign is personalized, specific, and targeted advertising. Create effective ads, landing pages, and more user buyer personas. Put your buyer personas into practice by using the following suggestions.

Concentrate On Your Target

To target the right buyers, it’s crucial to put your buyer personas into your PPC platforms. If you’re using Google ads, you can upload customer personas demographics using the audience builder tool. It would help if you used tags to build your audience. The data from your Google Analytics website can then be linked with Google ads using Google Tag Manager. This will give you a comprehensive perspective of your current personas and the tools to sort through the many personas that will be visiting your site.

Plan Out Your Campaigns Well

An additional easy approach to leverage your buyer personas is the campaign settings and organization. Always remember that every consumer persona experiences a different path to purchase. Organize your campaigns to speak to the individual experience of every persona.

Start designing your campaign by adding one ad group per persona. You might want to create different campaigns for each persona. You can have greater control over your ad targeting and messaging by separating each persona from others, thereby improving the overall experience.

Don’t forget to add an ad group for buyers in each persona’s awareness, consideration, and decision stages. With this, you can easily customize your ads to meet the needs of each persona as they go from the top to the bottom of the funnel.

After all of this, you could get an accurate buyer persona, but if you start out by making a hard sell to a consumer (even if it’s personalized), they still won’t convert. This segmentation method makes it easier to personalize your ad groups and is fantastic for tracking and attribution.

Use Your Persona’s Lingo

You can directly address your personas if you understand how they communicate. Please make use of their natural way of talking. Add slangs that your targeted personas use. It will captivate their interest like nothing else.

Messaging & Keywords

Buyer personas help you identify your customer’s sore points. Once you get what your users need, you can modify your PPC campaign’s keywords, ad copies, and landing pages to match your client’s desires.

You should select keywords addressing the buyer’s sore points. For example, if your buyer is looking for some traveling accessories, say, a pillow, you might assume it is a regular pillow. Your buyer persona shows that the customer wants a neck pillow. So instead of targeting keywords like ‘pillows,’ you should use a more specific keyword like ‘neck pillow.’

Make sure your landing page reflects your keywords and ad copy. Create one landing page per persona for each funnel stage. Suppose you have three personas, meaning each persona has three ad groups (per funnel stage), creating a minimum of 9 landing pages. Designing these landing pages may take more time, but the result will be more clicks, engagements, and revenue in the long run.

Advantages Of Buyer Personas In PPC Campaigns

What Are The Advantages Of Buyer Personas In PPC Campaigns?

Buyer personas work excellent for PPC campaigns because they:

  • Assist you in attracting customers at the top of the funnel fast to move on to later phases.
  • Enhance the user experience as your team better understands the client’s perspective.
  • Targeting the most pertinent audiences helps you save your ad spend.
  • By focusing on a specific population, you may improve your PPC targeting.

Although you probably have an idea of who your target audiences are. Still, it is beneficial to ask your team to create buyer personas; after all, they provide a structure that can be shared and integrated into your workflow. If you need assistance constructing buyer personas for your business but don’t have enough resources, feel free to contact ROI Minds, a leading digital marketing industry. We are elated to help you create influential buyer personas for your PPC campaigns, which will help you understand your end users more effectively. You may contact us for more services, including eCommerce Marketing, Content Marketing, White Label PPC Services, SEO Marketing, etc.

Conclusion

Buyer persona guarantees that your marketing efforts don’t go in vain. If you want your customers to pay attention to your offerings, you must first listen to them as a responsible brand. You must consider your customer’s sore points first to improve the effectiveness of your online advertising. 

Create an advertising plan that stands out from others and gives the impression that you can actually read minds. Using PPC personas give your business a strong foundation for advertising and can also boost search engine marketing results in terms of ROI and profitability. It would be best to humanize the advertising campaign to build a bridge between brands and customers.

You don’t need to go on the journey all alone. Trust a team of experts and hire a performance marketing agency that knows all ins and outs of your business objectives and delivers what you quench for.

Categories
Digital Marketing eCommerce Ads Google Ads

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Pay-per-click (PPC) campaigns can be an excellent way to increase traffic, leads, and ROI. In fact, businesses earn $8 on average for every dollar spent on Google Ads.

Although PPC appears a fantastic opportunity, creating profitable campaigns can take time, effort, and money. You could lose money if you don’t have a strong strategy or monitor your campaigns. WordStream says the average small business loses 25% of its PPC budget on wasted spending.

If you work in PPC marketing, you may know how time-consuming these campaigns can be.

Before starting a campaign, you should consider keywords, what your competitors are bidding on, and how much money you’re willing to spend. Following the launch, you’ll need to monitor the campaigns, make necessary changes, and occasionally adjust your budget.

This process can be intimidating if you have a lot of other marketing tasks on your plate.

Fortunately, if you want to reduce these tasks and make room for new projects, many tools are available to help you build, manage, monitor, and adjust your campaigns, bids, and budgets.

Some are inexpensive, while others provide automated features to reduce the need for unnecessary human intervention. These tools are general PPC management, bid management, or reporting tools.

This blog post highlights 12 PPC management tools and software to assist you in developing a less time-consuming and more profitable PPC process.

PPC management tools

PPC Management Tools

1. WordStream PPC Advisor

Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription.

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter

WordStream’s PPC Advisor is aimed at small business owners who want to take full advantage of PPC but lack the funds to hire experts or advisors. The software is compatible with Google Ads, Bing Ads, and other major advertising platforms.

With WordStream Advisor, you can activate the “20 Minute Work Week” tool, which will analyze your PPC campaigns and send recommendations on how to improve them quickly. These changes can then be made using the Wordstream software.

You can create campaigns, identify positive and negative keywords, and make budget adjustments. You can also use the software to create optimized landing pages and track and build reports based on conversion and call data.

WordStream offers a seven-day trial to those who fill out a contact information form.

2. Optmyzr

Cost: $499/month (Pro), $799/month (Pro+). The Enterprise version’s cost is unspecified.

Integrations include: Google, Bing, and Yahoo ads programs

Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk for marketers or agencies with larger budgets, an interest in running multiple PPC campaigns, or simply wanting more automated features.

This paid platform, like WordStream, allows you to launch, track, and manage PPC campaigns across multiple platforms. According to the Optmyzr website, all versions of the software allow users to automate scripts, alerts, and reports. Each membership also includes biannual product training sessions with Optmyzr representatives.

Automyzr, one of Optmyzr’s tools, allows users to upload and generate campaigns in a bull from data sources such as spreadsheets or integrations.

Once the data is uploaded, a user can use specific criteria such as “brand” or “product” to generate ad names and other elements automatically.

Joe Martinez, named one of PPC Hero’s top 25 PPC experts in 2017 and 2018, highly recommends this software. He claims that the PPC manager benefits both lead-generation and eCommerce accounts.

“Optmyzr enables marketers to easily see performance data in their accounts and make real-time adjustments.” “I can also use their script library to automate certain tasks I have to do regularly,” he says.

He also mentions how the software has saved him significant time over the years. “I can rely on the tool to handle many tedious, high-level tasks, giving me more time to focus on strategy or deeper analysis in the account’s critical areas.”

3. Google Ads Editor

Cost: Free to Google Ads advertisers

Integrations: Google Ads

This downloadable desktop application, formerly known as AdWords Editor, allows you to create, track, and edit Google advertisements.

In addition to monitoring performance, the app allows you to make bulk changes to multiple ads. Preview edits in draft mode before they go live and build or revise your ads offline.

The editor works in tandem with Google Ads, allowing users to create and assign bid strategies to campaigns specific to the Google bod strategy. To manage a Google Ads campaign through the Ads Editor, you must first create one.

If you’re only trying to master one PPC strategy at a time and want to start with Google, this tool could be an inexpensive and simple option.

However, unlike WordStream or paid PPC managers, Google Ads Editor does not provide you with similar automation options or improvement suggestions. As a result, more manual adjustments and monitoring may be required.

Google Ads Management

4. Bing Ads Editor

Cost: Free to Bing advertisers

Integrations: Bing Ads

While many marketers think of Google as their primary PPC option, Bing PPC has gained traction due to the search engine’s five billion daily inquiries.

Bing, like Google, provides similar software for its search engine’s PPC ads. You can make offline changes to your ads, similar to the Google Ads Editor, and then upload them to the online platform once you regain internet access.

This management tool can also research keywords, manage your bids, and track your performance.

Like Google Ads Editor, this tool does not provide any automation tools and is only available to those with a Bing Ads account or campaign.

5. SEMRush PPC ToolKit

Cost: $99 (Pro), $199 (Guru), $399 (Business), Enterprise edition varies by company

Integrations include: Google Ads, Bing Ads

The PPC management services provided by SEMRush focus on competitive research, keyword research, and campaign planning.

When researching competitors on SEMRush, you can search your domain to see a list of domains that compete with you organically and those that compete with you in paid search. You can also discover which keywords your competitors have previously bid on to determine if you should use a similar bidding strategy.

The “Charts” tool in the ToolKit can also display visual graphs of how various competitors perform.

Another feature is the Keyword Magic Tool, which lets you enter a keyword or phrase and get a list of stronger keywords and information about them, such as search volume. You can then export this data into a document and share it with their team.

SEMRush offers four pricing options. SEMRush’s PPC, search engine optimization, and marketing tools are included in the most affordable plan, aimed at freelancers, startups, and small businesses.

The larger plans are geared toward larger corporations and government agencies. These provide advanced reporting features such as white-label reports and more sophisticated API integrations.

You can try out SEMRush features such as the Keyword Magic Tool here. To use these free tools, you must create a free account by providing an email address and a password.

PPC Bid Management Tools

1. MarinOne Search

Cost: Plans often start around $499/month. Marin does not specify specific pricing.

Integrations include: Google, Bing, Yahoo, Facebook, and Twitter

MarinOne Search provides bid management features for ads on Google, Bing, Yahoo, Facebook, and Amazon. According to Marin, the software “allocates budgets and calculates bids” by utilizing a large pool of data and patented machine-learning algorithms.

To learn more about Marin’s impact, visit its website, which features case studies on how the software has aided major clients such as Nissan, Dell, and Jeep.

2. Kenshoo

Cost: Varies by company. Kenshoo provides free demos and quotes.

Integrations: Compatible with platforms including Google, Bing, Yahoo, and Apple Ads.

Kenshoo provides budget management, search, social, eCommerce, and app-based advertising tools. Bid management features in the software allow you to create and modify various bids, including rules-based and model-based bids.

Kenshoo’s platform allows you to integrate data directly from Google Ads and other online ad programs. The data can be displayed on various dashboards, including one that compares spending, revenue, ROI, and conversion.

Kenshoo claims to use award-winning machine-learning algorithms in its dashboard interface to provide users with bid suggestions and budget and ad performance forecasts.

Kenshoo’s website describes its software as enterprise-level, but it also claims to offer plans and paid tools for startups.

Prospective customers can request information from Kenshoo by visiting their website.

Ads Spend

3. Acquisio Turing

Cost: Varies based on your company’s ad spend, the number of accounts that will be managed, and the contract length determined between the company and Acquisio.

Integrations include Google. Bing, and major social networks.

Acquisio’s bid and budget management tool continuously analyzes and adjusts bids and budget distribution using machine learning algorithms.

Acquisio claims that the algorithms are trained to automatically adjust budgets based on seasonality, day of the week, time of day, and ad platform.

Due to the flexible pricing plans, this software may be useful for businesses from startup to enterprise level.

This software may be useful for marketers who have multiple accounts or are too busy to monitor bids and budget distribution regularly.

Thanks to machine learning tools, you may save time on tasks such as bid research and number crunching. This extra time could be used better by working on other worthwhile projects.

PPC Reporting Tools

1. Google Ads Performance Grader

Cost: Free with a short registration

Integrations: Google Ads

This WordStream tool, formerly known as the AdWords Performance Grader, can assign a percentage score to your Google Ads campaign based on criteria such as text and keyword optimization, quality, click-through rates, impressions, and landing page optimization.

The report also provides additional information or a sub-score for each piece of criteria.

The report also notes how well campaigns are performing compared to the previous month to assist users in benchmarking.

You can link this tool to your Gmail account and automatically receive the grades for ads associated with your email address after registering and providing a small amount of company information.

2. ReportingNinja

Cost: $20/month (Starter), $40/month (Small), $70/month (Medium, $120/month (Large)

Integrations include Google Ads, Bing Ads, Twitter Ads, Facebook, and LinkedIn.

This software could be useful for marketers or agencies looking to create white label analytics dashboards for their clients. ReportingNina, in addition to the portal, can schedule and send automated reports to marketers or clients via email.

When Google Ads and/or Bing Ads are integrated, a marketer or client with access to the white label portal will see a dashboard that pulls in all the information from these third-party platforms.

Thanks to this integration feature, users can see all of their important data in one place. In addition to PPC, data from Twitter Ads, Facebook Insights, LinkedIn Ads, MailChimp, and other accounts can be integrated.

3. Octoboard

Cost: Octoboard offers seven plans with annual and monthly commitment options. Annual plans are $5 to $150 monthly, and no-commitment plans fall between $18 and $210. Each plan allows a different number of clients and access to a different list of features.

Integrations include: Google, Bing, Facebook, Twitter, LinkedIn

For marketers and their clients, Octoboard offers a variety of customizable and white label reporting templates. You can use the software to create reports and dashboards that can be sent to an unlimited number of recipients. In addition, the software provides report templates that can be embedded on a website.

Octoboard already has templates that specifically report on Google, Bing, Facebook, and LinkedIn PPC for those who need to report to their team or clients but don’t have time to create a nice visual.

To try out the software, go to their homepage and select one of the templates. When you enter the template, the site will prompt you and provide instructions on how to integrate your data.

The software, like ReportingNinja, includes automation tools for creating and sending templated reports on a schedule.

On the Octoboard website, you can register and preview specific reports containing your data for free. However, you must subscribe to one of its monthly or annual plans to gain more access.

4. DashThis

Cost: $39/month (Individual), $129/month (Professional), $209/month (Business), $339/month (Standard), $499/month (Enterprise)

Integrations include Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads, and Twitter Ads.

DashThis, like ReportingNinja and Octoboard, allows users to connect PPC and SEM tools to the platform so that all performance data appears on a single dashboard.

This feature could be useful if you need to use two or more tools to monitor your PPC ads, traffic, and other campaign data.

The platform enables users to create and customize these overarching dashboards.

When creating a dashboard, DashThis provides three templates to choose from: periodic, rolling, and campaign. While the Campaign dashboard collects data about a specific campaign, the Rolling dashboard displays live data, and the Periodic dashboard displays data for a specific period.

DashThis also provides a library of pre-built KPI widgets for tracking and reporting on metrics such as cost-per-click, cost-per-acquisition, conversion rate, impressions, ROI, and return on ad spend. Users can also create their custom widgets.

This software would be a good choice for agencies looking to save time on PPC or SEM marketing reporting processes. They can use a dashboard to share and report live data to their clients or colleagues after creating one.

DashThis also provides a low-cost individual subscription for $39 per month, allowing users to launch up to three dashboards.

Earn Through Ads

Building Your PPC Toolkit

Before subscribing to one or more of these tools, consider your company’s budget and the number of accounts you’ll manage. If you work as a marketer for an eCommerce PPC agency or a large corporation, you may prefer enterprise software that includes all the necessary management tools. If you’re a startup or a freelancer, you might want to stick to the more affordable resources on this list.

Categories
Google Ads Native Advertising Sales & Marketing

How to Get Started with PPC Automation in 5 Steps

Automation is a typical practice for advertisers and organizations in 2022, offering streamlined, productive approaches to rapidly take out errands that would somehow take up a significant chunk of time. It is evident in paid marketing, which needs long and, once in a while, tiring research to make effective campaigns.

With PPC automation tools, upgrading your marketing campaigns is simpler, leading to more conversions and traffic. These tools permit you to use important information, cutting-edge innovation, and AI and machine learning to drive more deals.

Advantages of PPC Automation: High time to Implement It 

Ecommerce PPC management is all about expanding your time and assets, permitting you to pass off commonplace, tedious errands, repetitive so you can emphasize general campaigns and marketing techniques.

Advantages of PPC Automation

For occupied advertisers and private company advertisers the same, this is vital. There are five key advantages related to PPC computerization:

1. Optimize time with automated bidding.

Bid management is unimaginably time-consuming, as it’s a continuous, active task. PPC automation can determine how to bid for you, typically with higher precision and productivity, whenever done well. The PPC automation device utilizes complicated, master algorithms to advance your campaigns and your offering procedure.

2. Instantly optimize your creatives.

It requires a lot of investment to create persuasive ad copy and match it up with the suitable advertising stages. It is especially obvious when you have an enormous number of creatives you’re testing. Automatic enhancement reliant on information, Though, can assist you with a focus on what’s working.

3. Get the most out of the lightning-fast A/B testing.

It is one of the most essential processes to be done for successful PPC campaigns, therefore it requires good enough assets as well. Having PPC automation devices that tackle testing for you will assist you with enhancing your missions and supplant the ideal outcomes next time.

4. Go into detailed, easy-to-read reports.

Most of the Third part tools effectively gather information commonly dispersed across different stages, arranging the information so that you can separate much more important information from it.

5. Emphasis on your strategy.

If you’re not centered around commonplace functional tasks that PPC automation can handle, you’ll get an additional opportunity to emphasize high-level technique and innovative advancement to work on your outcomes.

Getting Started With PPC Automation: The Ultimate Checklist 

The working of PPC is quite easy especially when it comes to checking how PPC automation can be beneficial for your business, keeping everything at an equal level, you should check how you can use these tools to elevate your goals and reach the targets with significant traffic generation, leads, and even sales.

1. Check out all the available options for Automation: Google, Microsoft, & More 

Google ads have been seen as one of the most progressive ways to deal with automation, therefore all your possible results will be multiplied without any doubt. However, Microsoft ads as well as Google ads back up automation. The very intimate automation elements help the process in the following ways: 

Google Display and Video ads offer the following native automation features:

Many different stages deal with automated results, comprising Facebook and Instagram Ads (which can be driven by the leads of Facebook Ads). Other online entertainment promotion mechanisms can give comparative usefulness. Moreover, local automation highlights that you can likewise exploit automation PPC arrangements as of now available.

Google Display and Video ads automation features

Traffic Jet is designed to assist you with streamlining the promotion creation, the board, and the observing cycle, permitting you to streamline campaigns easily for the most extreme achievements.

You can automatically generate creatives to many premium traffic sources in a split-second spot, giving you simple admittance to stages like Amazon, Google, Facebook, Bing, and much more with no additional work.

The tool will utilize AI and high-level algorithms to find the most significant stages for you because of your objectives and audience. You can perceive how it functions in this article.

2. Ultimate PPC Objectives For Your Business Goals

Before you begin automating your campaigns, picking the correct targets for your ads is fundamental in the ads, and these need to be founded on your business model and objectives.

There are two key goal groups: 

  • Traffic Acquisition: Here, you’re dealing with breaking into another market and hoping to assemble traction. You would instead not center around conversions too soon, or you could drive leads away, channel your financial plan, and track your actual capacity. These campaigns emphasize the impression, brand objectives, and engagement.
  • Lead Generation: You’re ready to approach conversions when you’re prepared to get leads and clients. The last thing you believe you should do is the target over the impression shares or awareness since this needs to have previously been finished and could waste your ad spending. Despite leads, approaching sales, and other direct-action goals.

3. Establish Trustworthy, Reliable Conversions 

Looking forwards to eCommerce PPC management tools to improve your campaigns, you want to assist it with gathering the information it necessities to take care of its business. Along these lines, conversion data is the most impressive fuel you can take care of in promotion networks. It’s fundamental to have precise conversion checking set up for every stage you’re utilizing, so find an opportunity to do this before you begin.

4. Consider Smart Campaigns

Each automation campaign type has extraordinary advantages and disadvantages, and Google’s brilliant missions offer local robotization for paid scan promotions for qualifying Google Ads accounts. We should investigate clever tasks specifically.

Smart Campaign is an automated marketing choice introduced by Google to assist independent companies with publicizing their foundation. You make a promotion, and they’ll show it across Google’s numerous in-network stages when clients in your focused areas look for comparative keyword terms.

There are three types of smart campaigns:

  • Optimize Search Campaign. These promotions will appear, driven by search results, and show text-just advertisements to clients.
  • Smart Shopping Campaign. Advertisements will appear when significant clients enter your focused keyword, and there’s a chance to show them the explicit products you’re advertising in the Google Shopping tab.
  • Smart Display Campaign. This Campaign utilizes automated focusing on and bidding to target your focused audience in the display network, using dynamic prospecting to show your advertisement to clients who will probably change over.

5. Optimize Your Campaign With Automated Bidding Strategies

The core of internet ads is tied to matching suitable advertisements to the right clients. It demands a considerable time of examination and planning, and not only for the keywords. If your bid isn’t on point, your missions can fly out of control instantly.

If your bid is excessively high, you can bite as much as your ads spend and build your procurement costs pointlessly. If it’s excessively low, you risk passing up positions and high-value clients.

Automated bidding can be an exceptional component consequently, and it can assist you with distinguishing the specific bid you ought to use to boost your outcomes at a reasonable expense. There are a few automated bidding procedures, and we should look deeply into everything.

1. Maximize Clicks

The objective here is essentially to get whatever whatsoever as would be prudent because of the spending plan you’ve set. Quantity over quantity can now and then dominate.

This means: 

While there are a few disadvantages to the Maximize Clicks choice, there are extraordinary use cases for it. If you’re hoping to drive traffic to your site and have severe areas of strength for a keyword show, it can help you.

2. Maximize Conversions

Boosting conversions is precisely the exact thing it seems like; the stage will attempt to utilize your financial plan to create however many conversions as could be allowed.

To utilize this offering technique, you’ll need well-versed information in your record and conversion tracking installed so the stage can upgrade for this objective accurately.

Note that conversions are to be amplified in amount without considering change worth or cost. It can be a decent choice if you’re attempting to scale rapidly and your transformations are roughly comparable in value.

The boost conversions methodology needs the accompanying to find actual success:

  • Accurate conversions that track significant activities. (We discussed this in a couple of segments above.)
  • The branded theory is sequestered in its mission and added as a negative wherever else.
  • Genuine readiness to spend a slight premium on individual changes for the sake of the volume.

Remember: Automation doesn’t mean set-it-and-forget-it. Remember that automation is uncommonly significant, yet it doesn’t imply that you need to disregard your missions through and through.

Ecommerce PPC management — Including both Google Ads mechanization and Facebook Ads automation — will save you time and exertion. However, it should never be relied upon to take over the essential independent direction. PPC managers need to remember this.

Ecommerce PPC management

Automation needs to be utilized to help you upgrade and advance your campaigns. Automated devices like Traffic Jet can provide significant information to simplify campaign checking and analysis. Yet, it’s still dependent upon you to change your financial plan, work on your creatives, and pick essential goals.

Overall,

Automation is a huge asset when in doubt. It will, in general, be a substantial significant advantage for sponsors who consistently have a flood of work on their hands. Automation can help with saving their chance to focus on other vital bits of promoting and maintaining their business while at a similar time further developing performance. Explore top sales and marketing companies in India and take your business to the next level of success.

Categories
Google Ads

Golden Rules to Do Keyword Research For Google Ads

If you want to improve your Google Ads conversions, you must have the right strategy. Competitors from all over the world are vying for the same prospects and customers in today’s world. On the other hand, building a viable plan is easier said than done.

A great eCommerce pay-per-click (PPC) campaign includes various elements such as ad copy, relevance, images, landing pages, and follow-up techniques. However, the first and perhaps most important step is identifying the right keywords to target and the best keywords for Google ads.

Knowing how to shortlist and target the best keywords for Google Ads campaigns will allow you to reach more interested customers with relevant content and offers while spending less money and wasting less time. This way, you can gain a competitive advantage in your market.

How To Choose the Best Google Ads Keywords?

This article will go over tried-and-true keyword strategies that you can use right away. Let’s get this party started.

Account Structure: High Buying Intent vs Low Buying Intent

The account structure and finding the right keywords are two of the most important aspects of your paid search process. When your keywords, ads, and landing pages are appropriately structured, they align with your business goals.

High Buying Intent vs Low Buying Intent

Finding the right Google Ads strategy and building the right Google Ads account structure can feel like looking for a needle in a haystack. Depending on your objectives, budget, location, company size, and industry, various approaches are available. So, depending on your specific situation, let’s talk about different ways you might want to structure your campaigns.

Do you believe you should target high search volume or low competition keywords or high buying intent keywords or low intent keywords? We’ll begin with two different scenarios, both of which use high-intended keywords:

A Scenario – This ad group contains a single keyword with a search volume of 100. The cost per click (CPC) is set at $2.

B Scenario – This ad group contains ten keywords, each of which has a search volume of 1000. The CPC is $1 per click

Understanding the Relationship Between Keyword Search Volume and Keywords Buying Intent is Important:

Remember that keyword search volume refers to the number of times a particular keyword was searched for in a given month.

That is why this is such an important consideration. A keyword must have many searches to be worth targeting and paying for. Otherwise, it could indicate that not enough people are interested in that specific keyword or phrase, resulting in low traffic to the offer. 

However, Scenario B above depicts a possible solution to the low traffic. You can target multiple low-volume keywords instead of bidding on high search volume keywords (which are more expensive). This method broadens your audience, and website traffic, and the ROI depends on the conversion rate and ROAS as the intent of such keywords can be broad and hard to fit in the buying intent segment. You can’t show the same ad to other people who use different search terms as different search terms have different intent and so the ad should be personalised as per the search term to get a high-quality score and overall account score that helps in the lower CPC and higher Conversion rates.

This strategy of bidding on multiple low-volume keywords to show your ads to a sufficient number of people may be more brand-building side or driving top of the funnel traffic in the awareness stage of your google ads marketing funnel. High intent keywords (those used further down the sales funnel and closer to converting) frequently have lower volume than low-intent keywords.

So you’re probably wondering how to choose the best keywords for Google Ads. Both of the above scenarios are correct, but both scenarios are equal when viewed from a broader perspective.

Scenario A has one high buying intent keyword, while Scenario B has low-intent high search volume keywords. Because both scenarios are equal:

1 high buying intent keyword (100 high search volume keywords) = 10 low search volume keywords (each of 1000 Search Volume)

For example, at any given time, there are likely to be more people searching for “types of roofing materials” than people searching for “buy a new roof now.” While the high intent “buy” keyword will likely result in higher conversions, it will cost significantly more to bid on, and your search volume will be significantly reduced.

Keywords Buying Intent is Important

Criteria for Choosing the Appropriate Keyword Search Volume

As you may have noticed, both of the account structures discussed above can benefit your Google Ads campaigns. But how do you know which one is best for your company?

Consider the following key factors to consider when selecting keywords based on their search volumes and intent type:

Is There a High Search Volume for Your Niche?

You cannot use all keywords for Google Ads in any industry, and different keyword volumes will be more effective in different buying stages and offers. For example, a highly specialized service like laser eye surgery is unlikely to receive as many conversions as a generic product like eye surgery.

What Is the State of Keyword Competition?

There is no excuse for not having at least a cursory understanding of keyword competition, thanks to a plethora of keyword research tools  — both free and paid to find the best keywords. While higher intent keywords can drive more conversions than traffic to your landing page, they are much more competitive and expensive than low intent keywords. Finding the right keywords considering your Google ads marketing objective is the key and science of a successful Google ads program. 

What Level of Buying Intent Does the Keyword Have?

You must ask yourself what your objectives are for the ad campaign. If you just want to “get your name in front of people” and do a broad awareness campaign, low intent high search volume keywords are the best like informative, how-to guide, examples, etc. However, if your campaign is heavily focused on “direct response,” you don’t want to waste money on people who are too early in the buying cycle like keywords how what, why, free, guide, sample, etc.

When Is It Appropriate to Ignore Keyword Search Volume?

When selecting keywords for Google Ads, search volume is critical. However, it is not the only factor to consider when selecting keywords. To target the best keywords, you may need to consider other aspects of your campaign.

Here are two examples of when you might want to prioritize keyword search volume over other factors when researching Google Ads keywords:

1. The Keyword Contains a High Level of Purchasing Intent

Despite a low search volume, it is a wise move to bid on keywords with high buying intent because, while there may be fewer people searching for these terms, those who use them are more likely to convert. If you keep this in mind, you will better understand how to choose keywords for Google Ads and your advertising money will have a better ROI.

2. You Have Insight Into an “Under the Radar” Keyword

You may have spent months or years narrowing down your target demographic, and you can pick up on your audience’s insights and needs. As a result, you may come up with new keywords that your competitors aren’t even aware of, giving you a decisive advantage and an early lead.

Keyword Selection for Google Ads: Revisiting Scenarios A and B

Assume “best blue jeans online” is our exact match keyword in Scenario A. And in Scenario B, ten other phrase match or exact match keywords are used like “blue jeans”, “blue jeans online”, “blue jeans price”, “blue jeans stores”, etc.

We put $2 CPC to Scenario A keyword so it ranks better and every time someone is looking for this key phrase so we can get as much conversion as possible. While in Scenario B is CPC is put $1 or less. As a result, we can have much more traffic than scenario A options for obtaining higher traffic from the keywords. And we all know that the final ROI should not be overlooked when determining how to choose keywords for Google Ads.

Despite their low volume, the numerous keywords provide a broad reach. Using different keywords can also broaden your ability to convert your audience by selecting the right keywords for a Google Ads campaign.

Google’s standard recommendation includes 10-20 keywords in an ad group but we suggest only 3-4 keywords or SKAG (Single keyword ad group). According to Google, this is the best approach because these keywords form a pool of search terms that potential customers may use when searching for products or services for which your ad could be displayed.

What if you choose keywords and concentrate on a single keyword ad group, which continues to grow? The possibility of having hundreds of thousands of low search volume keywords arises, but creating a new ad group becomes difficult each time. The amount of reporting and management required will be enormous. If you have hundreds of campaigns, you won’t handle such ad groups daily if millions of keywords come in. You’ll need a smart tool for this, which could suggest selecting a sample of keywords from hundreds of thousands and recommending some smart actions to take on them on a daily or weekly basis.

What Effect Do Keywords Have on Conversion Rates?

It’s critical to understand that lower search volume means lower competition but it can lead to higher conversions as well. On the other hand, higher purchasing intentions will better factor in conversions. Your conversion rate is affected by a variety of factors.

Your landing page will have a significant impact on the success of your campaign. People will convert based on the offer, copy, images, videos, and other elements. However, the first step is to get them to your website in the first place. And depending on the keywords they used, their chances of conversion will be higher or lower.

To calculate your conversion rate, use the formula below:

Conversion rate = (number of conversions / total visitors) * 100%

Because the total number of visitors is important for conversions, scenario B will almost always have higher visitors than scenario A. Based on the conversion rate, we have to grow the number of visitors/clicks which depends on the keyword’s search volume and cost.

Certain keywords will direct users further down your process’s funnel. As a result, the keywords you choose for your ad group must be carefully considered. Ensure that your users understand what they are getting and provide it for them.

Effect Do Keywords Have on Conversion Rates

Keywords with a High Volume

When you notice a keyword has a higher volume, more customers are interested in this topic and are using Google to learn more about it. High search volume keywords can raise awareness, allowing your online profile to grow. But, to know how to choose high search volume keywords for Google Ads, we must consider all factors:

Pros

  • More people will most likely see your ad.
  • More people are more likely to click on your ad.
  • More chances to get people interested in your product or service.

Cons

  • Your cost for the unwanted traffic will be higher.
  • More irrelevant search queries.
  • Lowers conversions
  • Higher CPA’s
  • Low-quality score
  • Low ROAS
  • Wastage of the ad spend if you’ve limited ad funds
  • Low ad impression share if the ad budget is limited
  • Higher time in the learning stage

Keyword Selection for Google Ads: Additional Criteria

 

1. Keyword CPC

Keyword CPC is the most crucial factor in keyword research and keyword selection. Keywords which higher CPC are the most competitive but higher intent ones. You can use the keywords in the medium or low competition if you have a limited ad budget otherwise go with the keywords with higher intent and try to get the 100% impression share for them. 

On the other hand, you may notice that a specific keyword appears relevant to your audience based on your research and experience while conducting Google Ads keyword research. You can frequently use these terms with lower CPCs to attract leads and conversions at a lower cost that fits your budget.

2. Target Market

You might sell a specific type of product. As a result, your impressions of specific keywords will be limited. You have a specific target market that knows what they want, which will not be the majority of people. Don’t be alarmed by low numbers if your strategy revolves around long-tail keywords.

3. The Cost of Your Offer

Typically, the amount you can afford to spend on advertisements rises with your price. However, if you have a low-cost product, bidding high on keywords may not make sense because the profit margin will be below.

4. The Purpose of Your Google Ads

Keep your overall campaign goal in mind at all times. If your goal is simply to raise market awareness, you may consider your Google Ads a cost of entry, and total conversions will not be the defining metric.

Some Google Ads campaigns are only interested in gaining exposure, and thus the value is in the long-term sales process. However, if you sell one-time or low-cost items that are more transactional, you must be more conscientious about your advertising costs and how they affect your bottom line.

5. Performance of Keywords

Your clickthrough rate (CTR) and cost per click (CPC) for a given keyword are excellent starting points. However, the true test of these phrases will be the conversions they generate.

It makes no difference how many people search for your keywords if they aren’t generating qualified clicks or leads. You must concentrate on conversion rate optimization and look down your funnel to determine which keywords delivered the highest profits. A lower volume keyword could generate more clicks and conversions at a lower cost despite the smaller market.

6. Keywords with Long Tails

Shorter keywords are extremely competitive due to the larger number of visits they can represent. However, the ROI can be quite low. Long-tail keywords allow you to narrow down your target market even further.

This enables you to deliver more targeted advertisements and landing pages. Because fewer people will be using the long-tail keywords they are at the bottom of the buying cycle. you will be able to reach customers faster than your competitors. Keep in mind that you are unlikely to be the only company in your industry. As a result, any ability to have a “monopoly” on a segment of the market immediately lowers your competition costs.

Effect Do Keywords Have on Conversion Rates

Best Practices for Ad Groups

Choosing keywords for Google Ads is about more than just the words you bid on; it is also about organizing these campaigns and ad groups in a way that maximizes your ROI from keywords.

Let’s look at some best practices to help you get the most out of your Google Ads.

1. Organize Yourself As You Go

You don’t want to put off organizing your campaigns and groups until the last minute. For starters, once you organize the data, it will take on a new meaning. By arranging them correctly from the start, you can be confident that the data you’re seeing is more relevant to your campaign objectives.

2. Create Distinct Campaigns for Each Unique Setting

Instead of creating separate ad groups, create new campaigns to account for significant differences. For example, you should run different campaigns depending on your location or budget. Alternatively, if you have multiple products, such as shoes and shirts, each should have its campaign.

3. Simplify Whenever Possible

Knowing how to select keywords for Google Ads is a difficult task in and of itself. If you already know what keywords to use, consider whether you need different campaigns or ad groups.

If you’re targeting the same locations for all of them, use a single campaign with different ad keywords. The same is true for all of your ads to share a single budget, which significantly reduces headaches and the time required to analyze your campaigns later.

4. Select a Specific Theme

If possible, choose a narrow theme for each ad group. Then, you can use more specific keywords in your headlines, ad copy, landing pages, and elsewhere. This is because people are more likely to click on an ad that contains the exact keyword they were looking for, as logic dictates that it is more relevant to them. Remember, the searcher is only interested in the action that will benefit them the most in the shortest amount of time. Put yourself in the shoes of your prospects.

5. Aim for At Least 3 Extended Ads and 1 or 2 Responsive Ads s per Ad Group

The secret to selecting keywords for Google Ads is that you will not get the perfect results the first time. To achieve your desired conversions, you may need to use a variety of ads, ad groups, and campaigns. As a result, allow your ad groups to approach your market from at least three different perspectives. You might discover that one keyword has significantly lower costs than the others, and that means you’ve just split-tested your advertisements for free. When you first start with PPC campaigns, it may take some time to find the right combination of keyword match types for your campaigns. It’s tempting to focus on those with the greatest potential reach; however, this would be a mistake.

Use the 3 extended ads and 1 or 2 Responsive ads in the ad group and try to use the keywords in the headline/description to get an excellent ad score from Google ads measurement tracking.

It is critical to strike a balance between reach and relevance in your keyword list to attract the right kind of traffic – and a lot of it!

What Exactly is Keyword Relevance?

Keyword relevance is a qualitative metric that informs marketers about the importance of a keyword to their bottom line. This value can be used to organize a large list by grouping your keywords into closely related groups and displaying them in keyword relevance.

What Exactly is Keyword Reach?

Keyword reach refers to the potential audience that a particular keyword can help your ad connect with, and it is inextricably linked to keyword search volume. If you choose a keyword that receives 3,000 monthly searches instead of 300, you can potentially reach a tenfold larger audience by including the more popular keyword in your ad copy. However, there are numerous other factors to consider in this case.

What Exactly is Keyword Reach

How Does Relevance Affect Quality Score?

When the elements of your campaign are aligned with user intent, your ads will typically resonate with a greater number of viewers. Your ad and landing page will be related to one another and to what people are looking for. As a result, relevant ads tend to receive a higher quality score, implying a higher ad position and lower costs.

The Value of a Well-Balanced List

When conducting research, they may use generic terms before moving on to brand names and specific search terms as they become more familiar with products and move closer to a conversion. Similarly, returning customers may gravitate toward their preferred brand names rather than searching for generic products.

It’s best to use a mix of generic and branded keywords to attract a diverse range of customers and increase conversion opportunities.

If you are a new company or have a new product, you must broaden your generic keyword strategy to attract more new customers. You can retain customers or build brand awareness around existing products by investing in your brand keyword strategy.

What Are the Different Types of Keyword Matches?

A keyword match type is a technique used by Google to match user search queries with the keywords you bid on. Match types control our keywords, but we must find the best balance of reach and relevance with our list.

As you progress through the match-type funnel, your reach grows, but your relevancy suffers. There are three types to think about.

1. Broad Match

For Google Ads keywords, broad match is the default setting. If you use the broad match keyword “blue Nike shorts,” the search engine can match your ad to any single word in that term. Like “blue Nike”, “Nike”, “shorts”, “blue”, etc.

Pros

  • Maximum impressions, aid in the collection of reams of search term data.
  • A high volume of traffic as Google show ads to anyone who is somehow relevant to the broad term.

Cons

  • The majority of the searches will be pointless.
  • You’ll pay for clicks with all of the traffic but not sales.
  • Your quality score will suffer if people do not click.
  • Low ROAS
  • Low CTR
  • Low-Quality Score
  • Not the right strategy with short keywords

2. Matching Phrases

User search queries must match your keyword when using Phrase Match, but it can be part of a longer query. For example, if your keyword is “Blue Nike” in phrase match then your ads will be visible to people looking for  “dark blue Nike shorts for men,”.

Pros 

  • Excellent for determining the context of relevant searches, as search data frequently reveals new terms you hadn’t considered targeting.
  • Better conversion rates
  • Tap the long-term keywords
  • Medium CPC
  • Higher Conversion rate and CTR

Cons

  • It still generates unqualified traffic, affecting your costs and quality score.

3. Exact Match

If you prioritize relevancy, exact match type keywords will help you match user search terms exactly as they are typed.

Pros 

  • Precise targeting eliminates the need to worry about irrelevant or unqualified traffic.
  • Higher CTR and conversion rates if the keyword selection is right

Cons 

  • There is no room for permutations, alternative phrasing, or word order; users must type the exact keyword term for your ad to appear. This can result in a loss of qualified traffic because there is no way to predict every search term that people will use.
  • Exact match types are typically more expensive. If they don’t convert, you’ve spent a lot of money for minimal gain.

A Balance between Reach and Relevance Is Necessary

Attracting high-quality traffic is critical for the success of your company’s website. Furthermore, you must have some brand awareness to ensure a good reach when selecting keywords.

For first-time advertisers, it’s best to set up your account as follows:

  • Approximately ten keywords per ad group
  • 6-8 Exact Match – Highest Bid
  • 1-2 Changed Broad – Bid 20% less than the highest bid
  • 1-2 Phrase – Bid 20% less than the most significant bid

Your search queries will get off to a good start by structuring your account in this manner. With the majority of your budget dedicated to high-level targeting, you ensure that you will attract qualified traffic while also leaving some room for low-cost keyword discovery.

You can add negative keywords and new terms to your list over time, which will help you filter out irrelevant traffic and refine your list for the best balance of reach and relevance, resulting in a higher quality score.

Balance between Reach and Relevance

Summary

If you’re thinking to advertise on Google, you should know how to select keywords for Google Ads. As the most popular and competitive platform, Google Ads can produce incredible results in terms of leads, subscriptions, purchases, and more. You can’t, however, just jump in and hope for the best with your ads.

You and your team require a viable strategy that will be effective both now and in the future. Depending on your organization’s goals, you now know when to target high volume or low volume keywords. Furthermore, you understand how to identify your target market and create campaigns that cater to their needs.

Use the tips provided above to ensure that your Google Ads campaigns are relevant, cost-effective, and aligned with your business objectives. Before you know it, your conversions will be skyrocketing as you grow exponentially.

Categories
Google Ads

Everything You Need to Know About Google’s Performance Max Campaigns

The Performance Max Campaign is the latest entry in the Google Ads network. Performance Max Campaign is the next step towards automation by Google Ads, and it combines all ad networks provided by the Google ads network. 

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.

Main Function of Performance Max Campaign by Google

Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Performance Max combines Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more; all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide.

Benefits of Performance Max

  • Reach new audiences across all ad networks & show your ads to more potential prospects.
  • Performance Max works on smart bidding strategies & helps you drive better results & performance.
  • Steer automation with the Performance Max. Even non-experts & novices can launch this campaign & automation helps to manage it. Also, it simplifies campaign management and easily optimizes your ads.
  • And last but not least transparent insights into what is working & what should be improved.
Benefits of Performance Max campaigns

When to use it?

Performance Max is the best option to use when:

  • You have specific advertising and conversion goals (e.g., driving online sales, lead – generation, etc.).
  • You want to maximize the performance of your campaign and aren’t limited by which channel your ads appear on.
  • You want to easily access all of Google’s advertising channels using a single campaign.
  • You want to get additional reach and conversion value beyond keyword-based search campaigns.

Google Ads Automation

Google Ads automation uses machine learning to grow your business. You add your unique expertise, such as budget, business goals, and conversions you want to measure, and Google Ads automation will find potential customers for your goals and serve the most appropriate ad, with the optimal bid, to maximize campaign performance.

Smart Bidding combined with attribution technology helps determine the best options for your campaign across all Google inventory and determine bids on the auctions that have the highest probability of meeting your business goals in real-time. Our machine learning is enhanced when you add audience signals to your Performance Max campaign.

Campaign Inputs

Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goals. Still, you provide important inputs like audience signals (including your customer data) and high-quality text, images, and video that can significantly improve your campaign performance. You can also provide important inputs about what types of conversions are most valuable to your business by applying conversion values and setting value rules. Account-level brand safety settings are also available to tell Google Ads about the types of content where you don’t want your ads to appear.

Problems With Performance Max

Although Performance Max has several benefits for beginners & novices, easy to use & set up, it doesn’t require much expertise for optimizations & automation.

However, only someone who has rich experience in handling Google Ads & is knowledgeable about it inside out can differentiate between its benefits & downsides.

What are the Issues?

  • New & Learning: Whoever knows about Google or any other market giant’s new features knows that these new tools come with great risk. It can be said that Google is testing their newly launched tool with our money, which can go either way as it’s still in testing (Beta)
  • The Google Ads expert community has observed that this new campaign is good for saying that it can be easily handled by some who don’t have much experience with managing Google Ads. However, only experts can tell that it has its downsides.
  • The problems are that Performance Max only runs on smart bidding strategies & because of it, if your account doesn’t have much data, i.e., past conversions, it can go downhill with burning your money without any results.
  • It affects other campaigns running on smart bidding strategies & doesn’t provide much control at the product or ad level.
  • After launching Performance Max campaigns as a test, it has been observed that it affected other smart shopping or search campaigns that we provided good results before.
  • Performance Max is like a pandora’s box; it can provide great results if used correctly or burn your money without any results.

Pro-Tip

To avoid the above-stated issues, always test Performance Max with a particular category/collection. So, it would not affect the performance of other campaigns seen and discussed many times among the media buying community.

pro tips about google performance campaigns

The Future

If you are not a fan of the Performance Max campaign due to conflicts & other issues, then it can’t be helped. It is here to stay. By Q3 of 2022, Google announced that the smart shopping campaigns, which are the favourite of all, would be replaced by Performance Max Campaigns.

Yes, hard blow. However, one needs to work with what options are available. So, only testing & improving over time can be a solution. It doesn’t mean that Performance Max is bad, but it could be improved over time. Even for some, the Performance Max campaigns have done wonders, so we just have to wait and see how it unfolds.

Categories
eCommerce Ads Google Ads

Google Ads Keyword Research in 2022: A Definite Guide

If you want to improve your Google Ads conversions, you must have the right strategy. Competitors from all over the world are vying for the same prospects and customers in today’s world. On the other hand, building a viable plan is easier said than done.

A great eCommerce pay-per-click (PPC) campaign includes various elements such as ad copy, relevance, images, landing pages, and follow-up techniques. However, the first and perhaps most important step is identifying the right keywords to target and the best keywords for Google ads.

Knowing how to shortlist and target the best keywords for Google Ads campaigns will allow you to reach more interested customers with relevant content and offers while spending less money and wasting less time. This way, you can gain a competitive advantage in your market.

How To Choose the Best Google Ads Keywords?

This article will go over tried-and-true keyword strategies that you can use right away. Let’s get this party started.

Account Structure: High Buying Intent vs Low Buying Intent

The account structure and finding the right keywords are two of the most important aspects of your paid search process. When your keywords, ads, and landing pages are appropriately structured, they align with your business goals.

High Buying Intent vs Low Buying Intent

Finding the right Google Ads strategy and building the right Google Ads account structure can feel like looking for a needle in a haystack. Depending on your objectives, budget, location, company size, and industry, various approaches are available. So, depending on your specific situation, let’s talk about different ways you might want to structure your campaigns.

Do you believe you should target high search volume or low competition keywords or high buying intent keywords or low intent keywords? We’ll begin with two different scenarios, both of which use high-intended keywords:

A Scenario – This ad group contains a single keyword with a search volume of 100. The cost per click (CPC) is set at $2.

B Scenario – This ad group contains ten keywords, each of which has a search volume of 1000. The CPC is $1 per click.

Understanding the Relationship Between Keyword Search Volume and Keywords Buying Intent is Important:

Remember that keyword search volume refers to the number of times a particular keyword was searched for in a given month.

That is why this is such an important consideration. A keyword must have many searches to be worth targeting and paying for. Otherwise, it could indicate that not enough people are interested in that specific keyword or phrase, resulting in low traffic to the offer. 

However, Scenario B above depicts a possible solution to the low traffic. You can target multiple low-volume keywords instead of bidding on high search volume keywords (which are more expensive). This method broadens your audience, website traffic, and the ROI depends on the conversion rate and ROAS as the intent of such keywords can be broad and hard to fit in the buying intent segment. You can’t show the same ad to other people who use different search terms as different search terms have different intent and so the ad should be personalised as per the search term to get a high-quality score and overall account score that helps in the lower CPC and higher Conversion rates.

This strategy of bidding on multiple low-volume keywords to show your ads to a sufficient number of people may be more brand-building side or driving top of the funnel traffic in the awareness stage of your google ads marketing funnel. High intent keywords (those used further down the sales funnel and closer to converting) frequently have lower volume than low-intent keywords.

So you’re probably wondering how to choose the best keywords for Google Ads. Both of the above scenarios are correct, but both scenarios are equal when viewed from a broader perspective.

Scenario A has one high buying intent keyword, while Scenario B has low-intent high search volume keywords. Because both scenarios are equal:

1 high buying intent keyword (100 high search volume keywords) = 10 low search volume keywords (each of 1000 Search Volume)

For example, at any given time, there are likely to be more people searching for “types of roofing materials” than people searching for “buy a new roof now.” While the high intent “buy” keyword will likely result in higher conversions, it will cost significantly more to bid on, and your search volume will be significantly reduced.

high buying intent keyword

Criteria for Choosing the Appropriate Keyword Search Volume

As you may have noticed, both of the account structures discussed above can benefit your Google Ads campaigns. But how do you know which one is best for your company?

Consider the following key factors to consider when selecting keywords based on their search volumes and intent type:

Is There a High Search Volume for Your Niche?

You cannot use all keywords for Google Ads in any industry, and different keyword volumes will be more effective in different buying stages and offers. For example, a highly specialized service like laser eye surgery is unlikely to receive as many conversions as a generic product like eye surgery. 

What Is the State of Keyword Competition?

There is no excuse for not having at least a cursory understanding of keyword competition, thanks to a plethora of keyword research tools  — both free and paid to find the best keywords. While higher intent keywords can drive more conversions than traffic to your landing page, they are much more competitive and expensive than low intent keywords. Finding the right keywords considering your Google ads marketing objective is the key and science of a successful Google ads program.

What Level of Buying Intent Does the Keyword Have?

You must ask yourself what your objectives are for the ad campaign. If you just want to “get your name in front of people” and do a broad awareness campaign, low intent high search volume keywords are the best like informative, how-to guide, examples, etc. However, if your campaign is heavily focused on “direct response,” you don’t want to waste money on people who are too early in the buying cycle like keywords how, what, why, free, guide, sample, etc.

When Is It Appropriate to Ignore Keyword Search Volume?

When selecting keywords for Google Ads, search volume is critical. However, it is not the only factor to consider when selecting keywords. To target the best keywords, you may need to consider other aspects of your campaign.

Here are two examples of when you might want to prioritize keyword search volume over other factors when researching Google Ads keywords:

#1. The Keyword Contains a High Level of Purchasing Intent

Despite a low search volume, it is a wise move to bid on keywords with high buying intent because, while there may be fewer people searching for these terms, those who use them are more likely to convert. If you keep this in mind, you will better understand how to choose keywords for Google Ads and your advertising money will have a better ROI.

#2. You Have Insight Into an “Under the Radar” Keyword

You may have spent months or years narrowing down your target demographic, and you can pick up on your audience’s insights and needs. As a result, you may come up with new keywords that your competitors aren’t even aware of, giving you a decisive advantage and an early lead.

Keyword Selection for Google Ads: Revisiting Scenarios A and B

Assume “best blue jeans online” is our exact match keyword in Scenario A. And in Scenario B, ten other phrase match or exact match keywords are used like “blue jeans”, “blue jeans online”, “blue jeans price”, “blue jeans stores”, etc.

Keyword Selection for Google Ads

We put $2 CPC to Scenario A keyword so it ranks better and every time someone is looking for this key phrase so we can get as much conversion as possible. While in Scenario B is CPC is put $1 or less. As a result, we can have much more traffic than scenario A options for obtaining higher traffic from the keywords. And we all know that the final ROI should not be overlooked when determining how to choose keywords for Google Ads.

Despite their low volume, the numerous keywords provide a broad reach. Using different keywords can also broaden your ability to convert your audience by selecting the right keywords for a Google Ads campaign.

Google’s standard recommendation includes 10-20 keywords in an ad group but we suggest only 3-4 keywords or SKAG (Single keyword ad group). According to Google, this is the best approach because these keywords form a pool of search terms that potential customers may use when searching for products or services for which your ad could be displayed.

What if you choose keywords and concentrate on a single keyword ad group, which continues to grow? The possibility of having hundreds of thousands of low search volume keywords arises, but creating a new ad group becomes difficult each time. The amount of reporting and management required will be enormous. If you have hundreds of campaigns, you won’t handle such ad groups daily if millions of keywords come in. You’ll need a smart tool for this, which could suggest selecting a sample of keywords from hundreds of thousands and recommending some smart actions to take on them on a daily or weekly basis.

What Effect Do Keywords Have on Conversion Rates?

It’s critical to understand that lower search volume means lower competition but it can lead to higher conversions as well. On the other hand, higher purchasing intentions will better factor in conversions. Your conversion rate is affected by a variety of factors.

Your landing page will have a significant impact on the success of your campaign. People will convert based on the offer, copy, images, videos, and other elements. However, the first step is to get them to your website in the first place. And depending on the keywords they used, their chances of conversion will be higher or lower.

To calculate your conversion rate, use the formula below:

Conversion rate = (number of conversions / total visitors) * 100%

Because the total number of visitors is important for conversions, scenario B will almost always have higher visitors than scenario A. Based on the conversion rate, we have to grow the number of visitors/clicks which depends on the keywords search volume and cost.

Certain keywords will direct users further down your process’s funnel. As a result, the keywords you choose for your ad group must be carefully considered. Ensure that your users understand what they are getting and provide it for them.

process's funnel

Keywords with a High Volume

When you notice a keyword has a higher volume, more customers are interested in this topic and are using Google to learn more about it. High search volume keywords can raise awareness, allowing your online profile to grow. But, to know how to choose high search volume keywords for Google Ads, we must consider all factors:

Pros

  • More people will most likely see your ad.
  • More people are more likely to click on your ad.
  • More chances to get people interested in your product or service.

Cons

  • Your cost for the unwanted traffic will be higher.
  • More irrelevant search queries.
  • Lowers conversions
  • Higher CPA’s
  • Low-quality score
  • Low ROAS
  • Wastage of the ad spend if you’ve limited ad funds
  • Low ad impression share if the ad budget is limited
  • Higher time in the learning stage

Keyword Selection for Google Ads: Additional Criteria

#1. Keyword CPC

Keyword CPC is the most crucial factor in keyword research and keyword selection. Keywords which higher CPC are the most competitive but have higher intent. You can use the keywords which are in the medium or low competition if you’ve a limited ad budget otherwise go with the keywords with higher intent and try to get the 100% impression share for them. 

On the other hand, you may notice that a specific keyword appears relevant to your audience based on your research and experience while conducting Google Ads keyword research. You can frequently use these terms with lower CPCs to attract leads and conversions at a lower cost that fits your budget.

#2. Target Market

You might sell a specific type of product. As a result, your impressions for specific keywords will be limited. You have a specific target market that knows what they want, which will not be the majority of people. Don’t be alarmed by low numbers if your strategy revolves around long-tail keywords.

#3. The Cost of Your Offer

Typically, the amount you can afford to spend on advertisements rises with your price. However, if you have a low-cost product, bidding high on keywords may not make sense because the profit margin will be low.

#4. The Purpose of Your Google Ads

Keep your overall campaign goal in mind at all times. If your goal is simply to raise market awareness, you may consider your Google Ads a cost of entry, and total conversions will not be the defining metric.

Some Google Ads campaigns are only interested in gaining exposure, and thus the value is in the long-term sales process. However, if you sell one-time or low-cost items that are more transactional, you must be more conscientious about your advertising costs and how they affect your bottom line.

#5. Performance of Keywords

Your clickthrough rate (CTR) and cost per click (CPC) for a given keyword are excellent starting points. However, the true test of these phrases will be the conversions they generate.

It makes no difference how many people search for your keywords if they aren’t generating qualified clicks or leads. You must concentrate on conversion rate optimization and look down your funnel to determine which keywords delivered the highest profits. A lower volume keyword could generate more clicks and conversions at a lower cost despite the smaller market.

#6. Keywords with Long Tails

Shorter keywords are extremely competitive due to the larger number of visits they can represent. However, the ROI can be quite low. Long-tail keywords allow you to narrow down your target market even further.

This enables you to deliver more targeted advertisements and landing pages. Because fewer people will be using the long-tail keywords are they are at the bottom of the buying cycle. you will be able to reach customers faster than your competitors. Keep in mind that you are unlikely to be the only company in your industry. As a result, any ability to have a “monopoly” on a segment of the market immediately lowers your competition costs.

Keywords with Long Tails

Best Practices for Ad Groups

Choosing keywords for Google Ads is about more than just the words you bid on; it is also about organizing these campaigns and ad groups in a way that maximizes your ROI from keywords.

Let’s look at some best practices to help you get the most out of your Google Ads.

#1. Organize Yourself As You Go

You don’t want to put off organizing your campaigns and groups until the last minute. For starters, once you organize the data, it will take on a new meaning. By arranging them correctly from the start, you can be confident that the data you’re seeing is more relevant to your campaign objectives.

#2. Create Distinct Campaigns for Each Unique Setting

Instead of creating separate ad groups, create new campaigns to account for significant differences. For example, you should run different campaigns depending on your location or budget. Alternatively, if you have multiple products, such as shoes and shirts, each should have its campaign.

#3. Simplify Whenever Possible

Knowing how to select keywords for Google Ads is a difficult task in and of itself. If you already know what keywords to use, consider whether you need different campaigns or ad groups.

If you’re targeting the same locations for all of them, use a single campaign with different ad keywords. The same is true for all of your ads to share a single budget, which significantly reduces headaches and the time required to analyze your campaigns later.

#4. Select a Specific Theme

If possible, choose a narrow theme for each ad group. Then, you can use more specific keywords in your headlines, ad copy, landing pages, and elsewhere. This is because people are more likely to click on an ad that contains the exact keyword they were looking for, as logic dictates that it is more relevant to them. Remember, the searcher is only interested in the action that will benefit them the most in the shortest amount of time. Put yourself in the shoes of your prospects.

#5. Aim for At Least 3 Extended Ads and 1 or 2 Responsive Ads s per Ad Group

The secret to selecting keywords for Google Ads is that you will not get the perfect results the first time. To achieve your desired conversions, you may need to use a variety of ads, ad groups, and campaigns. As a result, allow your ad groups to approach your market from at least three different perspectives. You might discover that one keyword has significantly lower costs than the others, and that means you’ve just split-tested your advertisements for free. When you first start with PPC campaigns, it may take some time to find the right combination of keyword match types for your campaigns. It’s tempting to focus on those with the greatest potential reach; however, this would be a mistake.

Use the 3 extended ads and 1 or 2 Responsive ads in the ad group and try to use the keywords in the headline/description to get an excellent ad score from Google ads measurement tracking.

It is critical to strike a balance between reach and relevance in your keyword list to attract the right kind of traffic – and a lot of it!

What Exactly is Keyword Relevance?

Keyword relevance is a qualitative metric that informs marketers about the importance of a keyword to their bottom line. This value can be used to organize a large list by grouping your keywords into closely related groups and displaying them in keyword relevance.

What Exactly is Keyword Reach?

Keyword reach refers to the potential audience that a particular keyword can help your ad connect with, and it is inextricably linked to keyword search volume. If you choose a keyword that receives 3,000 monthly searches instead of 300, you can potentially reach a tenfold larger audience by including the more popular keyword in your ad copy. However, there are numerous other factors to consider in this case.

What Exactly is Keyword Reach

How Does Relevance Affect Quality Score?

When the elements of your campaign are aligned with user intent, your ads will typically resonate with a greater number of viewers. Your ad and landing page will be related to one another and to what people are looking for. As a result, relevant ads tend to receive a higher quality score, implying a higher ad position and lower costs.

The Value of a Well-Balanced List

When conducting research, they may use generic terms before moving on to brand names and specific search terms as they become more familiar with products and move closer to a conversion. Similarly, returning customers may gravitate toward their preferred brand names rather than searching for generic products.

It’s best to use a mix of generic and branded keywords to attract a diverse range of customers and increase conversion opportunities.

If you are a new company or have a new product, you must broaden your generic keyword strategy to attract more new customers. You can retain customers or build brand awareness around existing products by investing in your brand keyword strategy.

What Are the Different Types of Keyword Matches?

A keyword match type is a technique used by Google to match user search queries with the keywords you bid on. Match types control our keywords, but we must find the best balance of reach and relevance with our list.

As you progress through the match-type funnel, your reach grows, but your relevancy suffers. There are three types to think about.


#1. Broad Match

For Google Ads keywords, broad match is the default setting. If you use the broad match keyword “blue Nike shorts,” the search engine can match your ad to any single word in that term. Like “blue Nike”, “Nike”, “shorts”, “blue”, etc.

Pros

  • Maximum impressions, which aid in the collection of reams of search term data.
  • A high volume of traffic as Google show ads to anyone who is somehow relevant to the broad term.

Cons

  • The majority of the searches will be pointless.
  • You’ll pay for clicks with all of the traffic but not sales.
  • Your quality score will suffer if people do not click.
  • Low ROAS
  • Low CTR
  • Low-Quality Score
  • Not the right strategy with short keywords


#2. Matching Phrases

User search queries must match your keyword when using Phrase Match, but it can be part of a longer query. For example, if your keyword is “Blue Nike” in phrase match then your ads will be visible to people looking for  “dark blue Nike shorts for men,”.

Pros 

  • Excellent for determining the context of relevant searches, as search data frequently reveals new terms you hadn’t considered targeting.
  • Better conversion rates
  • Tap the long-term keywords
  • Medium CPC
  • Higher Conversion rate and CTR

Cons

  • It still generates unqualified traffic, affecting your costs and quality score.


#3. Exact Match

If you prioritize relevancy, exact match type keywords will help you match user search terms exactly as they are typed.

Pros 

  • Precise targeting eliminates the need to worry about irrelevant or unqualified traffic.
  • Higher CTR and conversion rates if the keyword selection is right

Cons 

  • There is no room for permutations, alternative phrasing, or word order; users must type the exact keyword term for your ad to appear. This can result in a loss of qualified traffic because there is no way to predict every search term that people will use.
  • Exact match types are typically more expensive. If they don’t convert, you’ve spent a lot of money for minimal gain.

A Balance between Reach and Relevance Is Necessary

Attracting high-quality traffic is critical for the success of your company’s website. Furthermore, you must have some brand awareness to ensure a good reach when selecting keywords.

For first-time advertisers, it’s best to set up your account as follows:

  • Approximately ten keywords per ad group
  • 6-8 Exact Match – Highest Bid
  • 1-2 Changed Broad – Bid 20% less than the highest bid
  • 1-2 Phrase – Bid 20% less than the most significant bid

Your search queries will get off to a good start by structuring your account in this manner. With the majority of your budget dedicated to high-level targeting, you ensure that you will attract qualified traffic while also leaving some room for low-cost keyword discovery.

You can add negative keywords and new terms to your list over time, which will help you filter out irrelevant traffic and refine your list for the best balance of reach and relevance, resulting in a higher quality score.

Balance between Reach and Relevance Is Necessary

Summary

If you’re thinking to advertise on Google, you should know how to select keywords for Google Ads. As the most popular and competitive platform, Google Ads can produce incredible results in terms of leads, subscriptions, purchases, and more. You can’t, however, just jump in and hope for the best with your ads.

You and your team require a viable strategy that will be effective both now and in the future. Depending on your organization’s goals, you now know when to target high volume or low volume keywords. Furthermore, you understand how to identify your target market and create campaigns that cater to their needs.

Categories
Google Ads

How to Use & Create Conversion Tags?

Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your websites, such as purchases, sign-ups, and form submissions.

This blog explains how to create a conversion action to track customer actions on your website.

Here’s what you’ll need before you can set up website conversion tracking:

  • A website: This is where you’ll put the conversion tracking code, called a “tag.”
  • Ability to edit websites: Either you or your web developer will need to add the tag to your website.

This article goes right to the setup instructions. Read about conversion tracking and learn more about how it works and why to use it.

Set up Your Conversion Tag

If you created your conversion action using a URL, you’d see one of the following screens:

  • If you’ve set up a global site tag, you’ll see a screen confirming that your conversion action is now set up.
  • If you haven’t set up a global site tag, you’ll see a screen with instructions to set up your global site tag.

If you set up your conversion action manually, you’ll see one of the following screens:

  • You’ll see instructions to add an event snippet if you’ve set up a global site tag.
  • If you haven’t set up a global site tag, you’ll see instructions to add both a global site tag on every page on your website and an event snippet for this conversion action.

Why Should You Use Conversion Tracking?

Why Should You Use Conversion Tracking

As we’ve mentioned before, the ultimate reason for conversion tracking is to see how effective your ads are in terms of consumer interactions and your conversion goals. When tracking conversions, you’ll be able to:

  • See which keywords, ads, ad groups, and campaigns perform best at driving the conversions you are looking for. 
  • Understand your return on investment (ROI), enabling you to make better-informed decisions about your advertising spend for your next campaigns. 
  • Use different types of Smart Bidding strategies that will help you automatically optimize your campaigns according to your conversion goals.
  • Get a clear image of the path your customers are taking before they convert. This could be across (i.e.) different devices and/or browsers. 

How Does Conversion Tracking Work?

How Does Conversion Tracking Work

Conversion Tracking starts with creating a Conversion Tracker by selecting a conversion action in your TNA Suite or Google Ads account. You can use conversion tracking to track the following kinds of actions:

  • Website actions: Purchases, sign-ups, and other actions that customers complete on your website. 
  • Supported in Google Search Autopilot
  • Phone calls: Calls directly from your ads, calls to a phone number on your website and clicks on a phone number on your mobile website. 
  • Supported in Google Search Autopilot
  • App installs and in-app actions: Installs your Android or iOS mobile apps and purchases or other activity within those apps.
  • Import: Customer activity that begins online but finishes offline, such as when a customer clicks an ad, submits a contact form online, and later signs a contract in your office.
  • Local actions: Actions that are counted whenever people interact with an ad specific to a physical location or store.  

Technically, the conversion tracking process works differently for the various types of conversions. For each type, aside from offline conversions, however, it usually works like this:

  • Conversions tracked with manually placed tracking tags

Add a conversion tracking tag, or code snippet, to your website or mobile app code. A temporary cookie is placed on a computer or mobile device each time someone clicks on your ads from the Google Search results page.

Once the person completes the conversion goal you’ve predefined, the conversion tracker will recognize the placed cookie and record a conversion.

  • Conversion tracked without manually placed tracking tags.

You won’t have to manually place a tag on your website or mobile app for some types of conversions. If you want to track phone call conversions from your call extension or call-only ads, you can use a Google forwarding telephone number. When this number from your ad is used, you’ll be able to track details like call duration, call start and end time, and caller area code.

Conversion tracked without manually placed tracking tags

This can also be done with app downloads and in-app purchases from the Google Play store. 

After successfully setting up conversion tracking, you’ll be able to track conversion data for your campaigns, ads groups, ads, and keywords – helping you to understand better how your advertising efforts help you achieve your business goals!

Now that you’ve got a good understanding of conversion tracking, it’s time to set up conversion tracking for your Google Search Autopilot campaigns.

Categories
Google Ads

10 Ways to Succeed with Call-Only Google Ads Campaigns

Call-only campaigns simplify driving and tracking calls, but they take some getting used to. You can’t just slap your traditional PPC strategy on top of your call-only campaigns and hope for the best.

Massive mobile adoption has opened the floodgates for phone calls, and in response, Google has been ensuring that advertisers are ready to capitalize. They started with call extensions, then moved on to call tracking from the landing page, and finally, call-only campaigns.

Call ads are intended to entice people to call your business and can only appear on devices that can make phone calls. When a potential customer clicks on your ad, it calls you from their device.

Call reporting, which is only available on the Search Network, measures the performance of your call extension or call ad by using Google forwarding numbers (GFNs). We’ll assign your ad a Google forwarding phone number when you enable call reporting. You’ll be able to see the details of your calls and count them as conversions this way.

Calls made with a GFN should be reported as a phone calls. Calls with a duration that meets the minimum requirement for a conversion set in your account will be reported as conversions on the date the ad was shown. For example, suppose someone sees your ad on August 5 and writes down the GFN but does not call until August 10 and has a 2-minute conversation with your company. You’d have one phone call reported on August 10, and a call conversion reported on August 5 because the call met your 30-second requirement.

 call only ads

Please find below the ten tips to ensure you’re getting the most from your call-only ads and campaigns.

#1. Use The Url

Call-only campaigns have less available real estate than traditional PPC ads. You don’t have a headline (your phone number serves as your headline), and you don’t have a landing page. This emphasizes the significance of your URL. Try including a call to action (CTA) or keyword at the end of your display URL. Make the most of those 35 characters by reinforcing your message.

#2. Test Your Copy

Your call-only campaigns’ ad copy should be highly targeted and succinct. Because you only have two lines of 35 characters, include a call-to-action (CTA) that encourages people to contact you. It’s also good to include the keyword in your ad copy, just like you would with click ads.

#3. Start by Bidding on High

It’s best to bid high when launching a new call-only campaign. You may lose money at first, but you will gain valuable data beneficial when optimizing. Furthermore, it is difficult to dig yourself out of a hole in AdWords, so you want to secure the top one or two positions right away

#4. Target Call-Centric Keywords

Make sure you’re targeting keywords that appeal to the segment of your audience most likely to call. These could be location-based keywords for customers looking to visit your establishment or keywords that resonate with customers further down the purchasing funnel. You may also discover that people prefer to converse when purchasing certain products or services (like bigger-ticket items).

Because call-only ads do not allow people to click through to your website, your keywords must target people with high intent who want quick answers or to take immediate action without conducting research.

#5. Schedule Ads Strategically

You don’t want to route phone calls to voicemail or an answering machine. Use a manual bidding CPC strategy to keep your call-only campaigns running only during business hours. You can even look at peak call times and days to capitalize on consumer behavior and preferences trends and adjust your bids to ensure ads appear.

#6. Use Location Targeting

When it comes to local businesses, location targeting is crucial. Check if you’re using a local phone number and that calls are automatically routed to the store or branch closest to the caller’s location.

You may discover that some geographic areas refer more callers or higher quality calls than others, so increasing your bids for people in that area may be worthwhile.

#7. Calculate Your Call-Through Rate

Remember that not all clicks result in phone calls, but you are paying for all clicks. When a person clicks on a call-only ad, an autodialer appears on their phone screen, which they must then click to make the call. Determine how many clicks result in phone calls so that you can optimize your bids based on calls rather than clicks.

A large difference between clicks and calls (or a high call abandonment rate) could indicate that your audience does not want to call, and you should reconsider your ad copy or keyword strategy.

You can add a phone-through rate (PTR) column to your reporting using Google’s forwarding numbers and call reporting. PTR displays the number of times your phone number has been called (via the call button or manual dialing) as a percentage of total impressions.

Calculate Your Call-Through Rate

#8. Measure Call Quality

Counting calls is insufficient when it comes to optimizing bidding, measuring performance, and calculating ROI. Examine which phone calls result in sales. This is simple to accomplish with a call intelligence solution that monitors the outcome of a phone call. If you’re using basic call tracking from Google or another vendor, you can look at call tracking metrics like call duration to get a sense of call quality.

Once you’ve grasped the concept of quality, you can start optimizing your bids to increase quality traffic rather than volume. If you don’t track quality, you could be wasting your sales agents’ time and driving a negative ROI.

#9. Don’t Forget the Caller Experience.

The phone calls are coming in thick and fast. Congratulations on your accomplishment! It’s now time to make the most of those phone calls. Avoid turning away potential customers by having a lengthy or difficult-to-understand phone menu. Make certain that calls are automatically routed to the appropriate location or sales agent. It’s even better to personalize the caller experience based on the keyword or campaign that referred to the call.

#10. Retarget Unconverted Calls

You can retarget your audience more effectively because your messaging and overall strategy are based on their online and offline engagement history by syncing call data with your retargeting campaigns and retargeting lists for search ads (RLSAs). If you know a phone call did not result in a sale, you can target them with a retargeting ad.

Callers are typically highly engaged, high-quality prospects, making them ideal for retargeting. Furthermore, you will avoid the risk of retargeting someone who has already converted over the phone with a discount offer.

Call-only campaigns should be used by any company that conducts business over the phone. People looking for an actual conversation are your most valuable prospects, so don’t ignore them and don’t pass up an opportunity to test and learn from them.

Categories
Google Ads

Beginner Guide to Start YouTube Ads (April 2022)

YouTube first opened its doors to advertisers in 2007, yet the number of ads we now get served before, during, and besides our video of choice seems to have increased at least ten-fold since then.

What is YouTube Advertising?

YouTube advertising is done through Google Ads. It is a way of advertising your video content on YouTube or search results to maximize your user reach. This could be either your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full.

What is YouTube Advertising

Why YouTube Advertising?

Implementing a YouTube advertising strategy is one of the best moves you can make as a marketer.

1. It is Cost Effective

As you know, PPC advertising is an extremely cost-effective strategy. If you are not familiar with PPC, it is easy to understand why it is profitable because you only pay when someone clicks your ad. Also, here you choose exactly how much you are willing to pay when someone clicks. These two properties mean that you will never over-spend on PPC ads, and therefore, you never waste money on advertising space. 

Here, we are talking about PPC ads because YouTube advertising follows a PPC model that works the same way, i.e., making it extremely cost-effective.

2. YouTube advertising is highly targeted.

Highly specific and accurate targeting is crucial for a successful campaign. YouTube ads always allow you to get extremely detailed when targeting the exact audience you want to reach.

You can target your audience in many ways:

  • Demographics: Target users based on factors like location, gender, parental status, and more.
  • Topics: Here come the audiences based on topics of interest.
  • Customer Match: Using the first-party online and offline data, you will be able to re-engage with customers who have shown interest in your company in the past.
  • Similar Audiences: Similar Audience targeting allows you to use the Customer Match data to target users similar to those who typically show interest in your ads.
  • Video remarketing: Target users who have already interacted with your videos or YouTube ads in the past.
  • Affinity audience: It includes users who have a strong interest in topics related to your business.
  • Custom affinity audience: Target the users in an even more granular way with custom affinity audiences that allows you to target a group of users with an extremely specific set of interests relating to your brand.
  • In-market audience: Target your in-market audience by advertising to those currently searching for the products or services you offer.
  • Life events: Target the users based on life events that they have recently experienced. Life events include milestones like moving, getting married, having a child, and more.

With the targeting options of YouTube, you can target an ultra-specific group of users, or more general groups, based on what kinds of products you’re trying to sell.

It can take some trials and errors to decide how to target the audience. Still, a YouTube advertising agency like WebFX can help you decide on the perfect targeting options for a successful campaign.

3. YouTube advertising with video helps you connect with your audience.

Most people say that they felt more connected after watching a commercial since they see a brand in action. They get to connect with the faces representing the brand, understand their attitude as a company, and see how a product or service works. Not only that, but YouTube video ads also allow you to truly connect with your audience by turning the camera on yourself.

Keep in mind that there are a variety of YouTube ad formats from which you can choose, but only when you do it right can you successfully connect with your audience using each format.

4. YouTube advertising metrics are easy to measure.

If you do not measure the success of any marketing campaign, you are wasting your time running it. Without knowing how a campaign performs, you will not improve it. Therefore, you must analyze your YouTube advertising campaign, and the platform makes it easy to do so. If you want to track the views, costs, and budget details related to your YouTube ads, you’ll want to visit your Google Ads account

5. YouTube advertising provides fast results.

Since YouTube has over 2 billion monthly users, it is easy to understand why you will see fast results. Getting your ads in front of more people simply means you will get more ad clicks, website traffic, and sales over time. The incredible user base YouTube has developed makes it a fantastic advertising platform where you’ll see results quickly.

6. YouTube advertising puts you in front of billions.

YouTube creates an opportunity for small businesses and enterprise businesses to reach more interested users than ever before, simply because it offers such a giant user base. Even if you choose to target an audience specifically, you will still get your ads in front of more people than you would with the other methods.

Types of YouTube Ads

There are five types of YouTube ads:

  1. Skippable In-Stream Video Ads
  2. Non-Skippable In-Stream Video Ads
  3. Bumper Ads
  4. Discovery Ads
  5. Non-Video Ads

Skippable In-Stream Video Ads

Skippable In Stream Video Ads

These ads can be served either before a video or during it. These ads play for a minimum of 5 seconds, and then the viewer can skip them. In general, a video ad needs to be a minimum of 12 seconds, and it’s recommended to keep it under 3 minutes. One of the perks of this type of ad is that you will only get charged when someone watches for at least 30 seconds.

Non-Skippable In-Stream Video Ads

These ads can also play right before a video or during it, and the only difference is that there is no skip button at all. Considering that a high percentage, some 76% of the people, skip the ads that get served in youtube videos, the non-skippable ad is the best when your brand needs to raise awareness and does not want to risk getting hundreds and thousands of ad skips. The way that these ads charge advertisers is a bit different; charges are incurred per impression, more specifically, per 1000 views (CPM). 

Bumper Ads

Bumper ads are 6 seconds, non-skippable video ads that play right before an actual video. These ads are perfect for a simple message to get across and do not need full production of a minutes-long video. Again, these ads are a great spot for awareness efforts like promoting an event or driving the brand reach and frequency.

Discovery Ads

These ads are very different from the three previous ad types. They are similar to Google search ads, appearing amongst search results semi-organic. These ads help us view YouTube as a search engine. Like Google text ads, YouTube’s Discovery Ads also says “Ad” in a box to let the users know they are paid for results. These ads are composed of a thumbnail image and three lines of text. Interestingly, these ads can show on the search results page, video watch page, and YouTube homepage, which gives them quite a bit of visibility. 

Non-Video Ads

YouTube also offers non-video ads for brands not looking to shell out a big spend. First, you can choose to serve a display ad on the right-hand side of the results while a video is playing. This ad features an image, some text to the right of the image, and a button to click on your website. Also, they can serve a banner ad overlay that pops up during a video from a channel that’s decided to monetize. These non-video ads charge the money on a cost-per-click basis.

Categories
Google Ads

Why Should You Link Your Client’s Google Ads Account to the Search Console?

In this article, we will explain step-by-step how to link your client’s Google ads account to the search console but before that, let’s discuss why it’s important to connect the google ads account.

Because it helps with one of the most important things, which is to identify if users land on your client’s website by organic search results or paid ads. You’ll get data at the Search Query and Keyword levels, allowing you to compare the incremental value between paid and organic terms.

By linking your client’s Google ads account to the search console, you can get the insights and differentiate your traffic sources; you have the edge now to make changes accordingly to get the desired results.

Trust me when I say this; even little insights on the data sources can change the complete outcome of your campaigns if optimized correctly. 

So, without further ado, let’s see.

Steps by Step Process how you can link google ads accounts with the search console.

Click on tools and settings -> Setup -> Linked Accounts

Step First how you can link google ads accounts with the search console

That option will bring a variety of accounts that you can link to your google account. From there, head over to the Search Console and click on the Details button as shown below.

Step Two  Search Console and click on the Details button

After clicking on the Details button, you will see a plus sign on the top left corner with a blue background, as shown in the image below. Click on it.

Step third  plus sign on the top left corner with a blue background

That will bring you to “Link new site” from there, you can enter your client’s website URL and click on the Continue button.

Step Fourth Link new site

You must have admin access to the google account you are trying to link to the google search console. You also have to have an existing Google search console setup before connecting your google ads account.

Conclusion:

As already mentioned, even slight adjustments can make a massive difference in the results. When can you get quality information just by linking the google ads account with the search console without any cost? 

It’s a fair deal to get it done so you can have the data to make your next decision that will significantly affect your paid campaigns and organic marketing campaigns.

Categories
Google Ads

5 Amazing Tips to Crush Google Ads (2022)

Even though text ads are heavily text-based on the surface, there is much more going on behind the scenes that can make or break your success in the paid search space. Assuming your paid search campaigns are already up and running, we’ll go over five ways to take them to the next level.

  • Negative Keywords
  • Ad Rotation
  • Automated Bidding
  • Data-Driven Attribution
  • Testing

1. Negative Keywords

Negative keyword lists are something that is frequently overlooked or undermanaged. If you have a broad match term like “+best +watches,” you might be surprised to learn how much of your search volume is unrelated to your business and how it affects the overall performance of your campaign. If your company only sells adult men’s watches, you’ll be disappointed to see that many of your impressions are for children’s or women’s watches. There are two main reasons why negative keywords are particularly useful.

  • The main reason is that you will be wasting money on clicks that will not convert for you, such as someone clicking on your ad looking for a kid’s watch and discovering that you don’t sell any.
  • The second reason is that it will harm the campaign’s overall performance and may lower your quality score.

The quality score comprises three components: expected CTR, landing page experience, and ad relevance. If you show up for an ad when you don’t have the product or service that the customer is looking for, they will either not click (CTR) or quickly leave your site (landing page experience), both of which can hurt your quality score. We generally recommend reviewing your search query reports at least once or twice a month to identify any new negative keywords that should be added. If you haven’t updated your negative keyword lists in a while, doing so will almost certainly benefit your campaign in terms of cost savings and improved quality scores. To learn more, read our article on Negative Keywords.

Negative keyword lists

2. Ad Rotation

Ad copywriting is an art form in and of itself, but thankfully, Google and other ad platforms have tools to assist you in optimizing your creative strategy. Your current ad groups may contain one or two ads that have not been updated in a long time. In general, updating your ad copy may be a good idea, but switching to ad rotation optimization may pay off even more in the long run.

Assume we have two ads in our ad group, each with 500 impressions per month, but one outperforms the other in clickthrough rate and conversion rate. While we could disable the poorest-performing ad, doing so for all of our ad groups would be time-consuming, which is where ad rotation optimization comes in. This Google Ads setting allows Google to rotate between multiple ads to automatically find the best frequency for each ad.

In our two-ad scenario, Google may decide to show the better ad 75 percent of the time and the other ad 25 percent of the time to improve the ad group’s overall performance. You can also use this automation tool to test more than two pieces of ad copy. You can experiment with 3 or 4 ads and see how they perform, knowing that ad rotation will also optimize overall performance.

Ad rotation optimization can alleviate much of the burden of constantly managing ad copy and regularly testing more ad copy pieces. To begin using this feature right away, toggle ad rotation optimization at the ad group or campaign levels.

3. Automated Bidding

Another fantastic automation feature provided by Google and other ad platforms is automated bidding. It can be extremely difficult to determine the appropriate bids for each keyword in your account. Manual bidding can be suboptimal when dealing with the ebbs and flows of competition and business cycles. Fortunately, automated bidding solutions exist to make our lives easier and our campaigns more profitable.

Google’s Smart Bidding, the automated bidding solution, enables you to optimize toward a variety of different goals based on your desired outcome. You can set your bids to increase site visits, impression share, conversions at a specific CPA, and other goals. If you choose to maximize conversions or another metric, make sure you have a budget in place to keep your spending in check.

To begin, it may be simpler to use Target CPA or Target ROAS to ensure that you are getting the desired return as you spend money. See

4. Data-Driven Attribution

Most people begin by setting up conversion tracking with a last-click method, which is probably a good place to start. Depending on the nature of your business, you may want to start exploring other types of attribution methodologies as you progress in paid search.

Assume you sell a high-priced item online, such as wedding rings, where a customer is likely to do a lot of research before purchasing, and you don’t expect the first search from that customer to result in a sale. The customer’s first search may be “best wedding rings,” and they may then browse various sites, including yours, but not make a purchase.

They decide that your offering was the best after visiting multiple sites and giving it some more thought, so they search for your brand and make a purchase on your site.

In a last-click world, you might dismiss your initial search ad as ineffective because it didn’t result in a sale, but you and I both know that if we hadn’t appeared for that initial search, the customer would never have learned about our brand and made the purchase. This is where other types of attribution can help.

Google provides a report and tool called Data-Driven Attribution, which allows you to compare conversion rates between the last-click methodology and Google’s data-driven methodology. To enable data-driven attribution, navigate to Tools > Conversions > Edit Settings > Attribution Model > Data-driven attribution. See Google’s Data Drive guide for more information.

5. Testing

Our first four suggestions were for a specific feature or function in the paid search arena. Nonetheless, our fifth recommendation is a broader one to improve the performance of your campaigns. The fifth suggestion is to test more in all aspects of paid search.

You will learn new things about your customers and new ways to optimize paid searches by testing different things in your account. While one type of ad or landing page may be more effective for one account, the opposite may be more effective for another. The only way to learn about your audience and business is to test.

You can use Google’s Draft & Experiments feature or whatever search tool you prefer to create tests. Larger tests should be run at least once a quarter, and smaller tests should be more frequently.

google ads campaign testing

As previously mentioned, ad copy using ad rotation is an example of a smaller test that may run more frequently. Using ad rotation to test new ad copy is a low-fidelity method of continuously testing and improving your ad copy.

A landing page test is an example of a larger test that may necessitate the use of a tool like Drafts & Experiments because it necessitates more resources to create a new landing page, design the test, and launch the test.

Testing landing pages, ad copy, and audience lists, among other things, is an excellent way to gain new insights and propel your business forward.

 

Categories
All eCommerce Ads Google Ads

The Right Way to Set Up the Google Shopping Structure Revealed

Google Shopping Ads or product listings Ads are one of the most valuable ways to generate sales for any eCommerce store.

We have witnessed that it can produce up to 25% higher conversion rates and have a very low CPC.

When you are not listing your product catalogs through Google shopping ads, you miss around 40% of your total revenue.

Implementing the shopping ads with the right strategies can lead to good results, but you need to work on advanced strategies to scale up your conversions.

Let’s first understand Google Shopping A/B Testing and shopping campaigns Setup Strategies.

Google Shopping Ads Funnels:

Google Shopping Ads Funnels

A/B testing is a really important aspect while scaling your Google shopping campaigns. Testing different audiences with different funnels is unlimited based on one’s advertising goals and objectives And if you are down to it, then the Google Shopping ads campaigns ads funnel  testing could be described in this categories:

  1. Buying Intent
  2. Consideration Intent
  3. Awareness Intent

These are three phases in which you can test your products/categories & find out what works best for you. Accordingly, you can structure your shopping campaigns to drive the traffic based on the queries you want to target from your shopping campaigns.

Pro-Tip: 

  • When testing different phases of traffic for your products, they should never contradict each other. Properly segregate & plan out a structure for your shopping campaigns.
  • Use cross-negative keywords, adjust bids & priority campaigns as per the testing phases, try out different variants with duplicate product ids.
  • Keep your campaigns’ “priority” at priority while testing different traffic phases. This is very important when advertising the same product for the same country in multiple shopping campaigns.
  • Adjust the bids based on the traffic you are targeting, plan out for which shopping campaign phase you want to bid aggressively or not.

Buying Intent Funnel:

Action: Your target audience knows what they are looking for. Let’s take an example where you think your ideal targeted customer is aware of your brand & looking for the product you are selling.

Ex: Product: Laptop

       Brand: Apple

A/B Testing:

id: XYZ

Title 1: Apple MacBook Pro Laptop – 16″ – 256 GB

Title 2: Apple MacBook Pro Laptop – 14″ – 500 GB

Description: Latest Apple MacBook Pro Laptop 16″ inch variant with 256 GB memory.

Structuring: Based on the above points and to target “Buying” traffic, you can structure your shopping campaigns.

Traffic Type -> Campaign -> Priority -> Bids -> Block Bad terms

“High Buying Intnet Traffic” -> “Campaign #1” -> “Low Priority” -> “Aggressive Bids” -> “Expensive”

Consideration Intent Traffic:

Your target audience might want to explore more options. Let’s take an example where you think your ideal targeted customer is aware of your brand & but looking for more choices in line with product categories.

Ex: Product: Laptop

       Brand: Apple

A/B Testing:

id: XYZ

Title 1: Apple Macbook Laptops

Title 2: Apple Macbook Laptops

Description: Latest Apple Macbook Laptops. Get the one you are looking for.

Structuring: Based on the above points and to target “Consideration” traffic, you can structure your shopping campaigns.

Traffic Type -> Campaign -> Priority -> Bids -> Block Bad terms

“Consideration” -> “Campaign #2” -> “Medium Priority” -> “Moderate Bids” -> “Color – black”

Awareness Intent Traffic:

Your target audience is unsure about a specific product or brand. Let’s take an example where you think your ideal targeted customer has a particular product in their minds but is unaware of which brand or product type they should go for.

Ex: Product: Laptop

       Brand: Any

Awareness Intent Traffic

A/B Testing:

id: XYZ

Title 1: Laptops

Title 2: Gaming Laptops

Title 3: Work Laptops

Description: Latest Apple laptops. The best-in-class features.

Traffic Type -> Campaign -> Priority -> Bids -> Block Bad terms

“Awareness” -> “Campaign #3” -> “High Priority” -> “Low Bids” -> “Apple”

The initial phase of planning & execution is the most important step. If this is done right, you just have to focus on allocating budget & bids to your campaigns to drive targeted traffic & eventually turn into profitable revenue.

The idea here is to show your ad to the right customer & “what they are looking for.” Structuring your shopping campaigns and making a flow so that we are sending the right traffic to the right place is the purpose of our whole strategy.

The flow of traffic & use of priority determines bids for campaigns:

The highest priority campaign will bid. If one campaign has a higher priority than the others, the campaign with the higher priority will bid. For example, imagine two campaigns sharing a product, and one campaign has a High priority, and the other has a Medium priority. The bid from the High priority campaign will be used, even if the bid in the Medium priority campaign is set to a larger amount.

Suppose the highest priority campaign runs out of budget, the lower priority campaign bids. If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.

Note about ad delivery: Your budget will be spread throughout the day. So to reserve funds for later in the day, a High priority campaign might not participate in an auction even if the budget is not yet exhausted. Instead, a lower priority campaign that is not reserving funds might participate in the auction. Learn more about ad delivery.

When multiple campaigns have the same priority, the highest bid is used. If multiple campaigns all have the same priority, the campaign with the highest bid for that product will participate in the auction. For example, if three campaigns share the same product and have a low priority, the highest bid from any three campaigns will be used.

Visualize a flow where you can structure your shopping campaigns & get the most out of your targeted traffic phases:

Shopping campaigns structure

Applying this strategy based on your ideal traffic and strategies that go right with it will help you scale your shopping campaigns & by that, you will have full control over the things that are working. And accordingly, you can make the right decisions based on the results you are getting. And the rest is up to you on how you want to spend your money.

Make sure to try implementing different scaling strategies to boost sales.

Categories
Blogs Google Ads

Google Dynamic Search Ads: The Pros, The Cons & The How

Dynamic Search Ads

Google Dynamic Search Ads campaigns are different from traditional keyword-based campaigns because they don’t use keywords for targeting. Text ads are triggered based on the searcher’s search query and the content of your website.

DSA is a tool that can help you learn more about your audience’s research.

DSA campaigns are the simplest approach to finding customers looking for exactly what you have to offer on Google. These advertisements use your website content to target your advertising and help fill in the gaps of your keyword-based campaigns. They’re ideal for advertisers with a well-developed website or a huge inventory.

The headlines and landing pages of Dynamic Search Advertisements are also generated using information from your website, which keeps your ads relevant and saves you time. All you have to do now is add a unique description. Even well-managed Google Advertising accounts with many keywords can miss relevant searches, face delays in getting new product ads prepared, or fall out of sync with what is accessible on the advertisers’ websites without these ads.

How are DSA Campaigns Different from Traditional Campaigns?

Dynamic ad copy headlines: Keywords aren’t the only thing that distinguishes a DSA campaign from a regular text ad campaign. The ad headline that appears when a DSA appears on the search engine results page is generated dynamically by Google. The information that populates a DSA headline is pulled directly from the site or feed. Advertisers must still write a description line for their ad, but this is the only thing that can be changed. As you might expect, having a specific and tailored headline about the product searched is a search best practice that the DSA can assist you with.

Bidding: DSA campaigns, like text campaigns, are priced on a cost-per-click basis. The cost is calculated by multiplying the number of times your ad clicks by the maximum CPC you are willing to pay. Because DSA does not use keywords, you do not apply bids to individual keywords as you would in a regular text campaign. Rather, you must use bids at the auto-target level. Auto-targets provide a list of pages on your website that can be targeted. Simply set the bids for each auto-target, and the results will be displayed based on your ad rank.

How are DSA Campaigns Different from Traditional Campaigns

Pros and Cons of DSA Campaigns

Pros:

Here are the pros of using DSA –

  • Always close the keyword coverage gap: DSAs enable advertisers to close the keyword coverage and product inventory gap quickly. The tool can crawl your website or a page feed that contains a list of all your products. Not only that, but DSAs can appear on keywords that are typically flagged in Google Ads as having “Low Search Volume,” which cannot be displayed.
  • Ad creation is much simpler: all headlines are generated dynamically based on the actual product matched to the system’s query. While a custom description line is still required, the dynamic headline is the most important because it will capture the users’ attention and drive more clicks to your website.
  • They are easy to set up: Dynamic Search Ads also relieve you of a lot of keyword and campaign creation work. You should already have a good structure in place, DSAs are a simple tactic to implement, and you can be running on a wide range of categories in one day with minimal effort.

Cons:

  • Not having full control: As you don’t have full control over which type of queries are matched to and served, you must do your due thoroughly to make sure that your structure is sound. You have accounted for appropriate negatives wherever possible.
  • Not having headlines that match the ad: Even when dynamic headlines are fantastic, some advertisers can find it difficult. If you want complete control over the type of message displayed with your brand, the DSA may not be a good fit. The headlines generated here are based on your website content or product content from the feed, and it is uncommon to see a headline that isn’t perfect. However, as you optimize and pull search term reports, you will be able to see which ad headline is displayed and which post-click landing page is directed to.
  • The low-performing search queries wasting budget: The final issue I see frequently, which also applies to any text campaign, is which product receives the highest percentages of traffic. Like text campaigns, where a few keywords receive most of the traffic, DSA can behave similarly, with a few queries that eat up your budget before the higher converting products are searched. This is yet another reason why the structure is critical, and the negatives are required both before and after the launch.

How to Optimize DSA Campaigns:

There are several ways to optimize DSA campaigns.

How to Optimize DSA Campaigns

You should look at DSAs as you would do with a typical structure of text campaigns: think about the product categories you have and how granular they are. When you determine how many different product categories you have and how complex they are, you will understand how DSA campaigns should be structured.

  1. Create a Solid Campaign Structure

Since DSA campaigns utilize auto-targets and live in the ad groups, be sure to structure your auto-targets to live in the most specific ad groups possible. If each ad group represents a product or product line for a larger category, you can have better control and management if you have a granular structure.

2. Map the Keywords And Create Catch-All Campaigns

The DSA campaigns exist for two reasons:

  1. To expand query coverage
  2. To improve the ad experience

With the tailored ads and post-click landing pages, you should consider mapping your queries. It is very important to add negative keywords into your different DSA ad groups and campaigns to improve where certain user queries are mapped in terms of the campaigns and ad groups. This will also help to ensure your DSAs show based on the most relevant queries, with the most relevant ad.

After you finish building your campaign structure, you should create the final DSA campaign if you have not already. A DSA campaign named “catch-all” is designed to catch all other queries not appearing in your category campaigns. This can be any reason for that. However, the “catch-all” campaign should be designed to target “All Webpages” on your website to ensure your entire site is covered. If you notice through mining the search term reports, this “catch-all” campaign is mapping either to the products that should be mapped to in other category campaigns.

3. Mine for Negatives

Mine is for negatives with DSAs and for keywords to include in your text campaigns. You keep adding negative keywords to help improve the user experience. You should also consider adding keywords to your text campaigns and looking for keywords with high volume or conversion rates. It is preferable to use these queries as actual keywords in text campaigns so that you can monitor changes in performance and competition on these keywords without relying on DSA campaigns. DSA is an extremely effective mining tool, and all advertisers should take advantage of it.

4. Highlight Your Promos and Offers

Since the DSA campaigns dynamically generate headlines, you can focus on showcasing more promos and highlights to your business. If you have free shipping, fast delivery, sales, then be sure to highlight this in your description line, and let the system create custom headlines for you. This will help you create a better experience for the user, as they will be able to see the product and any offers you have to help them in converting.

5. Maximize Results by Combining DSA with Auto-Bidding and RLSA

DSA’s automated reach works well with automated bidding. Auction-time signals — including the exact wording of a user’s query – can be used to set your bid and improve your performance. Use Google Ads smart bidding with your DSA campaigns.

Smart bidding has helped advertisers improve back-end performance such as cost-per-acquisition and return-on-ad-spend. I recommend placing all the DSA campaigns on Smart Bidding, whether target-CPA or target-ROAS. Suppose you are an advertiser looking to improve your cost-per-acquisition set up target CPA bidding. If you want to grow more sales at a similar or higher spend, I recommend a ROAS bid strategy. Each of these will analyze your previous conversion data and the performance and suggest a target goal.

Layer your DSA Campaigns with Remarketing Lists for Google Search Ads. If users have already expressed an interest in your site, you can set customized bids for those pre-qualified users.

Categories
Google Ads

How to Choose The Right Bid Strategy in Google Ads

Choosing a Bidding Strategy can be an intimidating task especially when there are multifarious factors that one must ponder upon before proceeding. 

But don’t you worry, because we are here to take you through this quick guide on everything you need to know about various kinds of bids and how you can utilize each of them for different end results.

If you are an up and coming brand trying to manage everything on your own, or a digital marketing agency in India, you might want to watch out for this one!

Keep on reading to learn more!

Google Ads Bidding Strategies:

Google Ads Currently Has 11 Different Bids That You Can Use for Different Goals 

  • Target CPA (Cost Per Acquisition)
  • Target ROAS (Return On Ad Spend) (Return On Ad Spend)
  • Maximize Conversions
  • Maximize Conversion Value
  • Enhanced Cost Per Click (ECPC)
  • Maximize Clicks
  • Manual CPC Bidding
  • CPM Bidding (Cost Per Thousand Impressions)
  • CPM Bidding (Cost Per Viewable Thousand Impressions)
  • CPV Bidding, (Cost Per View)
  • Target Impression Share Bidding

Target CPA (Cost Per Acquisition)

The target cost per acquisition determines the optimal cost-per-click (CPC) for each auction that the user runs. Target CPA is a google ads smart bidding strategy. Google uses machine learning & data to optimize campaigns that set bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) that you set

Target ROAS (Return On Ad Spend) (Return On Ad Spend)

Return on advertising spend (ROAS) is a marketing standard that measures the effectiveness of digital advertising campaigns. Roas helps online companies reach goals. Which methods are working and how they can improve their advertising activity in the future. Google uses historical data to optimize your campaign and reach the goal you set.

Maximize Conversions

Maximize conversions set bids to get the highest number of conversions on your budget, based on historical campaign performance and data. Maximizing conversions is not an ROI strategy that asserts that google can spend budget and get as many conversions as possible. 

This Strategy can be particularly useful to scale a company and thus hiring any credible google ads agency India has, is what you might need to look into if you are serious about taking your brand to new heights.

Maximize Conversion Value

Maximizing conversion value bids attempts to get the highest conversion value for a particular budget. The data with high conversions may have higher bids than auctions with low conversions.

Enhanced Cost Per Click (ECPC)

Google ads auto-optimized CPC is a type of smart bidding that is not fully automated and thus the user has more control over it. The goal of this bidding strategy is to automatically increase or decrease the manual CPC bids for auctions that reach more people to be converted by the customer. Your average CPC does not fall below the set maximum CPC.

Maximize Clicks

Maximize clicks is an automated bidding strategy that helps you generate as many clicks as you can within your budget. Adwords will try to give you an approximate click to your goals can define this for campaigns or set it as a portfolio bidding strategy and apply it to multiple campaigns.

Manual CPC Bidding

You can use the manual cost-per- click (CPC) offer to set the maximum click cost for your ad. This bidding method is cost-effective because you only pay if your viewers are interested enough to click on your ad.

CPM Bidding (Cost Per Thousand Impressions)

A Bidding Method That Pays for Every 1,000 Views (Impressions) on the Google Display Network. 

Viewable CPM (VCPM) Bids Are Only Charged When the Ad Is Displayed. Existing CPM Bids Are Automatically Converted to VCPM. However, We Recommend That You Update Your Bid, as Visible Impressions May Be More Valuable.

CPV Bidding (Cost Per View)

Cost-Per- View (CPV) is a way to charge for video ads based on the number of views or interactions the ad receives. CPV advertising opportunities are a valuable consideration for brands looking to increase awareness by providing a platform for interacting with an audience related to e-commerce merchants.

Target Impression Share Bidding

Goal impression rate is an automated bidding strategy when you set your bid and google tries to show your ad at the top of search results.

Conclusion Now that you have a better insight into the world of Google Ads, it’s time to implement all this knowledge and information into optimizing your bidding strategies by yourself! so that you don’t have to think to yourself “Do I need to Hire a Google Ads Agency Near me?” or if you want to focus on your brand and do what you do best to keep the authenticity alive without getting lost in all the technical mumbo-jumbo, you can simply hire one to work for you!

Categories
Google Ads

How To Optimize Smart Shopping Campaign

We know you’re also witnessing the massive upsurge in the popularity of Smart Shopping Campaigns. Do you, like most people out there, also want to join in on the hype and boost your brand with the brand new Smart Shopping Campaign?

Your search ends with us! Read on ahead to know what exactly a Smart Shopping Campaign is, how it varies from others, what do you need to launch it, and most importantly, what will this campaign do for you!

What Is a Smart Shopping Campaign?

Smart Shopping is one of Google’s newest campaign types. A Smart Shopping campaign will also bring the same results for that search term as standard Shopping doing. Still, it combines your existing product feed and assets with Google’s machine learning to display various ads across the Google networks using the bidding strategies that you choose. Smart Ads Helps You Maximize the Value of Each Ad by Using Data Insights and AI.

Smart Shopping Uses Machine Learning to Deliver Prospects the Most Relevant Visual and Textual Assets Across Search, Display, Youtube, and Gmail. 

Smart Shopping Campaigns optimize based on real-time signals, like the user’s query, time of day, and device, to show your products to customers who are more likely to buy and spend more.

Smart Shopping Campaigns Are Designed to Make Campaign Management Easier While Increasing Revenues and Reach Across Google and Search Partners.

MINIMUM REQUIREMENTS FOR SMART SHOPPING CAMPAIGNS:

  • You must have a Google Merchant Centre account
  • You must have a product data feed uploaded onto the Merchant Centre account
  • You must have a Google Ads account
  • You must set up conversion tracking with transaction-specific values
  • You must have a Google remarketing tag installed on your website
  • You must have an audience of 100 users and have tagged your site to enable dynamic remarketing.
  • You must have 20 conversions over the last 45 days across existing Shopping campaigns.
  • Need Banner image for Brand awareness
  • You Must Meet the Standards for Shopping Campaigns and Follow the Policies for Shopping Ads.

How Smart Shopping is different from Standard Shopping campaigns

Automation Is the Main Difference Between Smart Shopping and Standard Shopping Campaigns. Google’s Algorithm handles the Majority of Advanced Decisions. 

Compared to Standard Shopping, a Smart Shopping Campaign Is Quick, Highly Automated, Simple to Set Up, and Saves a Significant Amount of Time.

Key Features:-

  • The Catalog Page Is the Only Choice for a Landing Page in Smart Campaigns.
  • If You’re Advertising the Same Products on Both Platforms, Google Will Show Potential Buyers the Ads From the Smart Shopping Campaign. Will Take Precedence Over Regular Shopping Ads or Display Remarketing Campaigns.

It Means That Users Will See the Smart Ads Instead of the Standard Ads.

How To Optimize Smart Campaign

Some Best Practices to Consider When Managing Your Smart Shopping Campaigns: – 

Optimization Is Done Automatically, and It May Take Some Time to Outperform Previous Standard Shopping Campaign.

After 2-3 Weeks, the Majority of Retailers Will See Results. However, depending on Your Conversion Volume, This Period May Be Longer or Shorter.

1. REVIEW YOUR BUDGET

Set Your Budget Based on the Sum of Your Existing Standard Shopping and Display Remarketing Campaigns’ Historical Daily Spend. Within a Certain Budget, the Campaign Will Automatically Maximize Your Conversion Value.

You Can Increase the Budget for the Best-performing Products by 10-15% When Your Campaign Starts Performing Well.

2. EXPERIMENT WITH YOUR ROAS

You can set an optional ROAS to stay within a certain ROAS objective. However, Google will maximize conversion value based on your budget if no goal ROAS is set.

If Your Conversion Value Goals Aren’t Being Met, Consider Target ROAS (Return-on-ad-spend) Bidding to Meet Your Minimum Daily Goals.

If You’ve Set a Target ROAS, It may be Limiting Your Volume and Your Ability to Spend Your Entire Budget. To See The Increase in Your Conversion Value, Try to Removing or Lowering the ROAS.

3. TEST YOUR PRODUCTS

You Can Target All Available Products Within One Campaign For Maximum Performance and Simplicity. 

If Your Conversion Value Goals Aren’t Being Met, Identifying Your Winners and Losers Products. Then, you Can Create Separate Campaigns With Different ROAS to Target the Winner and Loser Products.

This Will Help You to Boost Your Sales and Decrease Your CPA.

You Can Stop Advertising Non-profitable Products.

4. STANDARD FEED OPTIMIZATION

Feed optimization (such as titles, descriptions, and photos) is a common Shopping best practice for Smart Shopping campaigns.

You can change the image and text for the generic display creative directly in AdWords.

5. USE HIGH-QUALITY IMAGES FOR YOUR ADS

Greater the Image Quality, Better Your Ads Will Be Received by Your Target Audience and Perform. So, Always use High-Quality images For The Ads.

Also, Make Sure You Have Uploaded Your Company’s Logo to Your Google Merchant Center Account.

So Essentially, A Smart Shopping Campaign might just be the additional push your brand needs to make it to the top! Just carefully make sure you possess all the requirements you need to set it up and start your campaign with these useful pointers we discussed above for optimised results.

Categories
Google Ads

How to Turn Your COLD Traffic into GOLD with Google Ads?

Do you want to increase the number of conversions for your Google Ads? If the answer is yes, GDN is the saviour for you, but many people have trouble making Google Display Network work for them, so I wanted to share a strategy working well for many of our eCommerce clients. Let’s elaborate on this proven strategy in detail.  

There’s a trick! You have to spend a lot of cold traffic to your online eCommerce PPC management and then warm it up and convert them.

The most common mistake most marketers make is catching the conversions with the cold traffic. The typical COLD Traffic conversion rates are around 1-2%, whereas you can get up to 60% and 70% conversion rates by remarketing.

Here are the Four Steps to Warm Up Your Traffic and Turn it into Customers

STEP 1: Send Cold Traffic to Amazing Content Pages

Show display ads to Cold traffic to send visitors to some awesome pre-sales content pages that give immediate practical value to your ideal customer.

Instead of sending cold traffic directly to a sales page where you offer something, you need to give VALUE to your customers. For example, you need to address their pain points or say you need to provide solutions to their problems. So, give some initial value to your Cold Traffic by directing them to some awesome content pages that offer value to your future customers.

In this way, you can build your relationship and trust by giving an amazing value and getting your cold audience to begin the process of liking and trusting you or your brand.

Ideally, your content will also spread awareness and knowledge of the issues and make your visitors aware that your solution to their problems exists.

Here is a sample for you: https://www.milksta.com/pages/milksta-sales-page

Now, you can analyze the user behaviour on the pre-sales page and segment the audience based on session duration, bounce rate, etc. Use this audience later on and send them on your sales page.

STEP 2: Segment your Hot Traffic from your Warm Traffic

Some of your traffic may go from COLD to WARM and HOT very quickly, and be ready to buy, call, subscribe, signup, download, etc., it can happen within a few minutes to days after clicking on your ad.

There may be only 5% – 15% of your hot traffic, but if they’ve demonstrated that they’re interested, you can retarget them directly with a specific offer.

Most of the white label PPC management services won’t be ready to turn from cold to warm that fast, and you’ll need to warm them up. So, the best approach is to segment your audience!!!

Setup Your Hot audience in Google Ads/Google Analytics and retarget them

You can set up an audience directly into Google Ads or your Google Analytics account and use them in your display campaigns. Your Hot traffic would be the people who know your brand, done Add to carts, initiated checkouts, cart abandonment, etc. 

STEP 3: Show Offer Ads to Your Hot traffic to Power Up Your Funnel

You can target your hot traffic by showing them customized ads with special offers such as 10 to 20% discount offers, etc.

You can also launch a Dynamic Remarketing campaign which will work as per the interaction of visitors with your product pages.

STEP 4: Show Value Ads to Warm Traffic to Build More Value & Trust

Your cold traffic will need more value and time before they are ready to make a purchase. For example, it could be 80% – 90% of your traffic. So, you need to retarget your warm traffic with more value.

To give value, you need to show your testimonials, social proofs, etc. and build a relationship with them through different ad creatives such as images and videos.

In a nutshell, firstly, you have to bring relevant cold traffic to your website/eCommerce store, warm it up by giving value and then retarget it.

So, you can scale your conversions in Google Ads if you can target hot, warm, and cold audiences effectively with the Display network, too, apart from utilizing Search and Shopping. All you have to do is segment the traffic, use different creatives and landing pages accordingly and remarket them to ascend your sales funnel.

You can utilize the Discovery Ads as well by using this similar strategy but with different creatives. Want to know more about it? Let me know in the comments section, and I’ll share the complete strategy with you!

Categories
Digital Marketing Google Ads White Label Services

Top 10 White Label PPC Agencies

The marketing industry is at an all-time high in terms of competition. It’s critical that you only work with reputable PPC resellers who can demonstrate success in some of the most competitive paid search markets on the internet.

So, choosing a top white label PPC agency is the best way to ensure that your client ad campaign runs smoothly. 

In this article, we’ll go through the top ten white label PPC agencies. Let’s get started without a delay!

Top 10 Leading White Label PPC Agencies 

Choosing a good and top white label PPC Agency is not easy, whether you are an exceptional PPC manager wanting to outsource or have no or little expertise running ad campaigns.

So, to assist you, we’ve compiled a list of the top ten white label PPC agencies. So let’s get started.

#1. ROI MINDS PVT LTD Best ROI-Driven PPC Agency

Using our data-driven approach to digital marketing, we’ve helped small and large businesses genuinely bring more revenue.

Results speak louder than words, so here they are: In the previous 12 months, ROI Minds has generated over $150 million in profits for our clients through paid ads (Google and Facebook Ads). We handle over $1 million in Google and Facebook advertising every month, generating up to 10x income for our customers. We’re one of the top pay-per-click (PPC) agencies online!

As we previously said we work with expanding E-commerce stores and lead generation accounts to enable further growth and profitability. ROI-Driven PPC, Social Ads, SEO, Native Ads, Content Marketing, and Social Media Marketing are some of our areas of expertise and speciality.

Over time, ROI Minds has created unique paid ad marketing tactics that allow us to continuously provide outstanding results for our clients.

  • Over time, ROI Minds has created unique paid ad marketing tactics that allow us to continuously provide outstanding results for our clients.

  • We have tried and tested marketing strategies that result in high ad account returns.
  • We assist brands in developing an effective PPC strategy that makes use of the strength of consumer intent and marketing funnels.

So you can rest assured you’re in capable hands.

#2. SEO Experts Company India

SEO Expert Company India has proven its mettle as a PPC agency offering a top-class return on investment with white label practices. It’s your one-stop choice to get full-service online marketing and PPC campaign solutions to ecommerce businesses of all sizes.

The company explores and recommends that clients use all the channels to maximize their sales and revenues to reach prospective customers. They dig all resources where the prospective users can reach you out and also where you should reach out to them.

The PPC management experts at SEO Experts Company India have a data-driven approach for multi-channel targeted and revenue-generating PPC campaigns.

One of the best practices that makes them a highly trustworthy PPC agency giving worthwhile outcomes is helping your audience to make informed purchase decisions with innovative ads that include all essential details in a concise form. Also, their work is focused on analyzing customer intent, which is why they deliver excellent results for their extraordinary clients.

Their online advertising team won’t hesitate to take a step further to drive revenue into your business. They not only cover the search engine ads and complement it with Pinterest PPC and social media ads. These experts here have exclusive exposure and are acquainted with the best advertising practices on each channel. Their experience lets you harness the comprehensive benefits that all of these ad channels can offer.

#3. Oxedent

When it comes to white label PPC services, Oxedent is in the top ten. They provide your Google Ads campaigns digital oxygen, allowing your business to thrive with a high return and conversion rate on your ad expenditure.

The Oxedent team’s primary and exclusive goal is PPC, and that is all they do. They create custom campaign strategies to meet your paid advertising needs, ensuring that you get the highest return on your investment. They cover all areas of PPC, including market and competition research, audience estimation, conversion calculations and optimization, and more.

Their in-house PPC specialists will assist you in creating successful Google Ads campaigns that will drive high-quality, high-converting visitors to your websites. Oxedent is eager to address the issue of efficient PPC management for your business and assist you in making a wise Google Ads investment.

#4 DashClicks

DashClicks’ Google Ads fulfillment services can be the right choice if you’re looking for a result-oriented white-label PPC agency. Their services are flexible, ROI-driven, and conversion-focused. With regular A/B testing, precise tracking, and clear and effective funnel-based media campaigns, they can generate quality leads for their clients. 

They do weekly maintenance and optimizations to allow ample time for those changes to have an effect on the campaign. 

With hundreds of satisfied clients across the globe, DashClicks is a well-known white-label agency in the US, Europe, Australia, and Asia.

#5. Ignite Visibility

If you’re searching for a top white label agency, Ignite Visibility’s paid media services are ROI-driven, making them one of the finest!

They provide precise tracking and clear and effective funnel-based media campaigns.

They do ongoing A/B testing to customise each sponsored campaign for each customer and identify the best-case scenarios that will yield the best results.

So you can rely on them for the best PPC services. 

#6. Digital Hawk 

Digital Hawk is a renowned PPC (Pay Per Click) service provider known for its hard-working employees and significant market knowledge.

They provide a high return on investment by constantly monitoring, testing, and improving keyword targeting.

Because of their outstanding white label PPC services, many businesses from all over the globe prefer them to manage their PPC campaigns.

They work with your budget and short- and long-term goals in mind to create custom strategies and manage your campaign so that you receive the best return on investment.

#7. Rocket Clicks

Finding the right partner to assist you to improve your pay-per-click (PPC) campaign is critical to achieving effective business results as internet advertising becomes more sophisticated.

So, Rocket Clicks as a top Google “Premier” Partner has qualified for dedicated agency support as well as exclusive access to training and beta possibilities due to their team size, dollars under management, certification status, and growth.

Their team of online advertising specialists has a cadence that develops strategy, increases clarity and responsibility, and sets priorities based on expected effects for their partners.

#8. Loud Mouth Media 

With offices in Belfast, Dublin, London, and Glasgow, Loud Mouth Media is a multi-award-winning performance marketing and white label PPC firm and Google Partner.

Loud Mouth Media can be trusted if you’re looking for a committed PPC Agency partner. They can assist your company to develop cost-effective paid search campaigns using Pay Per Click, Display Advertising, and Remarketing to target high-intent audiences that are actively seeking your product or service.

They think that when done correctly, search advertising is a powerful tool for generating new business and results.

#9. Savage Global Marketing 

In the previous seven years, Savage Global Marketing developed over 800 ad campaigns for their clients. When it comes to White Label PPC agencies, Savage Global Marketing is in the top ten.

They believe that communication and results set them apart from the other 200,000+ agencies, and their case studies and evaluations reflect this.

Above all of this, If you engage Savage Global Marketing, you can obtain the results you want from your ad campaign.

#10. EvenDigit

EvenDigit has a decent ranking among White Label PPC companies. Systematix Infotech, a CMMI Level 3 company, owns the brand name EvenDigit.

EvenDigital’s journey from a marketing duo to a digital marketing agency has been full of hands-on experience. 

They gradually evolved into a digital marketing agency as they added a variety of digital channels such as SEO, paid search, social media, video, content, and more.

You can give this agency a shot if you are looking at the top 10 white label agencies in the market. 

#11. Stryde -Ideal for B2C and eCommerce businesses

B2C pay per click campaigns are not the same as B2B pay-per-click marketing. With so many distinct industries and trends, it’s critical to know the ins and outs of your business.

And who better to execute it than an eCommerce-focused agency?

Stryde is a global eCommerce-focused digital marketing agency that works with both small and large businesses.

PPC is a big component of what they do, even if they focus on other elements of digital marketing like SEO and email marketing.

They assisted Lime Ricke, a swimsuit company, in achieving a 5.2x return on investment. They also assisted Lucy Ave, a women’s apparel firm, in achieving a 4.3 return on investment.

You know you’re making a good decision when you get repeatable and outstanding results like these (and others mentioned in their comprehensive portfolio).

Conclusion

Strategy + creativity + the proper audience segments = A good return on investment.

Hiring a top PPC agency is a wise decision if you want to save time, brainstorm with industry professionals, and get immediate results (when compared to something like SEO).

However, finding a reputable PPC firm is more difficult than it appears.

So, whether you need guidance or someone to take over and handle your campaigns, keep this top list in mind and pick one according to your requirements.

Categories
Google Ads

Google Local Inventory Ads Guide

If you are a retailer and looking to catch the attention of nearby buyers by offering ready-to-ship products then local inventory ads in google shopping ads are the best way to do so.

When shoppers click on your ad or a free listing of your products, they come across a Google-hosted page of your store where they can see the inventory, working hours, directions to your store, and more.

How to Set up Local Inventory ads for your store

To run local inventory ads, you need to have a Google ads account, Merchant center, and google my business locations. 

Google Ads Account 

You need to have a google ads account in order to set up local inventory ads, those ads accounts also need to be linked to the merchant center.

Merchant Center

A Merchant Center account is required to set up. Add your product feed and your brand logo to the merchant center.

Google My Business Locations

Google My Business Locations allows you to create your store’s unique identifier that you are going to need when creating your local feed. It also requires your business’s location so make sure you have everything ready to set it up.

After you have set up those accounts and link your google ads account with the merchant center you can enable Local Inventory ads from the merchant center by following these steps

  1. Sign in to your merchant center account
  2. From the navigation menu head to merchant center programs
  3. Click on Manage Programs
  4. You will see a Local inventory ads card, Click on that.
  5. Make sure all the qualification criteria are met
  6. Lastly, Click on that Plus button and choose the country in which your physical store is located.

Now you know what local inventory ads are and how you can set them up for your local store. It’s time to have a look at the best practices for local inventory ads.

Provide Proper Product feed

Before you start running ads, make sure that the product feed you have provided is correct and complete. Check out if the ads are displaying the correct information like title, images, and product name before you start with actual campaigns and start to put some serious money on the line.

Ensure your GMB Info is up to date and complete

Make sure that you have entered the correct information about your working hours, location and product availability, etc to help customers with the information they need. Wrong information may lead to bad impressions and lost sales.

Target Mobile shoppers

“Near Me” searches are increasing rapidly so make sure that you keep the mobile users in mind when deciding the budget for ads. People search “filling stations near me” more often on mobile than on PC. 

Maximize your Bids during your working hours

One of the main purposes of running local inventory ads is to bring the customers in the store so they can make the purchase so it makes sense to increase your bids during your working hours so you can get more customers to your store.

Create Seasonal Campaigns for high demands

When it’s the holiday season, everyone wants to get their gifts before the stores run out of stock. For example, when it’s the new year or Christmas, nobody wants to be leftover without something good and sales usually go up in holidays so it is advisable that you make separate seasonal campaigns to measure the performance and optimize according to make the most of it.

Categories
Blogs Google Ads

How To Optimize Your Google Ads To Get High ROAs

In this quick guide, we will show you some of the common yet ignored methods to optimize your Google ads which will result in high ROAs.

Don’t worry! We value your time and only talk about things you should know so without further ado, let’s get straight into it.

Send Quality Traffic

One of the most important things to keep in mind if you are planning to run profitable campaigns is to send quality traffic.

You just can’t flood your site with low-quality traffic and expect to get sales, Low quality traffic means clickbait ads, not standing up to what you promise, etc. The chances of conversions from that kind of traffic are slim to none and even if some of them convert, they probably won’t repeat the purchase and become your long-lasting customers.

Terminate The Items Not Working

If you are running a business on a large scale, there will be items, doesn’t matter how good they are, will not perform well and there will be products that will supercharge your sales.

So, instead of focusing on how to boost your loser products, you should focus on your winners and give a little more boost by optimizing their ads and doing title optimization with high search keywords, etc.

Target By Location When Relevant

If you have a local business that aims to serve or provide products or services to a particular area or deals majorly in a particular area, then you can use this method.

Sometimes, some products have a huge demand in particular locations and little to no demand in other areas, so you can target areas that have high demand.

Or after running ads for some, when you get enough data, you can see from which area you are getting maximum conversions, you can specifically target that location to maximize your sales.

For example, if you are a shoe manufacturer and you sell your products in many different areas but you also sell your products locally then you can target your potential customers by location.

Utilize The Power of Automatic Bids

Automatic bids are a powerful way if you have a particular target on your mind. For example, if you want to maximize clicks for site visits or maximize conversions within your budget etc.

It’s optimal to start with a manual CPC and get some data to work with automatic bids. You should start with automatic bids when you have at least 20 conversion data in the last 30 days.

Run Brand awareness Campaign for the long run

Last but not least, if you have some budget to spare, you should run brand awareness campaigns, when you want people to get familiar with your brand name and products. 

It will not increase your ROAs instantly but will definitely help you increase your sales in the long run which will ultimately result in Higher ROAs.

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