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All SEO

5 Sturdy SEO Trends Dominating The Digital Market In 2023

Since the pandemic hit the globe in 2020, there has been constant turmoil in the business world. We have been on the war front since then. Talking about the digital world of business, one such core battle zone is SEO.

Everyone wants to be on top of SERPs, and the SEO industry is very impulsive. As we all know, Google keeps updating its algorithm from time to time, and therefore, we need to update our SEO strategies accordingly to be persistent with our search engine ranking. Today, SEO techniques are so different than they were years ago, and the market is so unstable that if SEO remains inactive for a year, you’ll sense a whole generation gap in the strategies. Hence, it’s crucial to stay awake.

This article will enlighten you about the newest SEO trends dominating the market in 2023 to increase your online presence. Furthermore, this will help you attract new clients with influential and targeted content and establish local significance in your area. We bring up some of the most potent SEO trends and tactics you should implement to outperform in 2023.

1. Core Web Vitals: Core Web Vitals are a new hot trend in the SEO community. You can fix your poor user experience with it. It is a set of important ranking variables that Google uses to evaluate the overall user experience on any website. These factors ensure that no user visiting your website should take an early exit due to poor page experience.

Core Web Vitals is a set of three measures of speed and interaction; largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS).

LCP defines the time it takes to upload the largest content on a page.
FID evaluates the time a site takes to respond to a user’s first interaction.
CLS focuses on the number of layout modifications the page has had over its lifetime.

As they are now a pivotal ranking factor for Google search as a part of page experience signals, improving your Core Web Vitals will have a tangible impact on your search engine performance. Although this technique requires skilled developers, there are some free tools like Google Search Console and PageSpeed Insights that will help identify the areas you need to improve.

2. People Also Ask: One of the most common search features to use is people also ask. You must have seen those useful drop-down accordions showing up relevant answers to your query while you Google something. This section of SERPs is called People Also Ask.

People Also Ask

The search engine recently added this feature to provide customers with on-demand, real-time information. Without having to browse through website after website, these drop-down boxes can significantly help users to view important information relevant to their query.

According to a study, out of 2.5 Million searches, 48.4% were based on “people also ask.” To top the SERP ranking, you must answer frequently asked questions. To get your hands on it, you can use a keyword tool to find the right keywords your users might be searching for and include them in your answers. Be sure to include your content’s queries in H2s and H3s or create a FAQ section. This is a wonderful way to increase your SERP’s visibility in 2023, even if the web page where you provided your answers ranks lower on search engines.

3. Google’s EAT Concept: Your website runs based on the quality of your content. Google uses EAT criteria to determine whether your site provides relevant content. EAT stands for; Expertise, Authority, and Trust.

Initially, it was easy to buy a well-established or keyword-rich domain name for your page and sacrifice its originality. Thanks to Google’s algorithm, the domain name has no more impact on your search engine rankings. The EAT concept has replaced it. Now you have to work on your branding, accountability and authorship. EAT is a huge part of an effective SEO strategy. This also refers to creating long-term content for your website. You can improve your EAT if you follow the guidelines given below:

  • Create unique and authentic content that people are searching for.
  • Provide your source’s references.
  • Make sure the author’s bio represents their level of experience.
  • Useless advertisements, paid link campaigns, auto-generated material, or openly “salesy” content should all be avoided.

Furthermore, if your website has insensitive content, Google’s algorithm will push your website to the lowest placements in SERP layers, which will negatively impact your ranking and, thus, image. Therefore, you must be careful to create user-friendly, unique, and error-free content. False information can be disastrous for your site and eventually attract bad reviews. As a result, users will dump your site if you don’t create clean content.

4. Video SEO: Videos are a popular marketing tool in today’s modern business era. People tend to watch videos over text to gain information. Therefore, it is no surprise that video marketing is snowballing, and so is video SEO.

video SEO

Let’s face you with a fact today. Per the fresh SEO stats, there are currently 800 million Youtube videos, with more than 37 Million active channels. Also, as per the latest study, it is estimated that by the end of the year 2023, video content will account for 82% of all global IP traffic. Hence it is critical to have SEO strategies that include videos if you want to be placed as high as possible in SERP.

With the introduction of Google’s MUM algorithm favoring videos, optimizing your video content for search engines is crucial. You can achieve this by adding relevant keywords to each video title and description, thus fascinating more clients.

How To Optimize Your Videos For Effective SEO?

To achieve successful SEO, follow the steps:

  • Firstly, pick a focus keyword as usual.
  • Optimize your title and description.
  • Pick suitable tags.
  • Create an exciting and entertaining script for a video.
  • Create longer-form videos.
  • Retain people’s attention with gestures and other tricks.
  • Encourage participation with CTA like “Click subscribe/like to.
  • Make a compelling and captivating thumbnail.
  • Create playlists.
  • Create backlinks for your video, just like you do it for articles.
  • Use social media to share and promote your video material.
  • Must include closed captions.

5. Refreshing Already Existing Content: As they say, there is always a chance to improve. So refreshing your website’s existing content is one of the simplest and easiest ways to optimize your website for better ranking, yet it is the most common to overlook. Keeping your website fresh with regular assessments is one of the best SEO trends that can help you rank your website high, attract more visitors, and, thus, comprise more revenue.

All website owners should go back and polish their content with better writing, additional details (such as facts or stats), impressive images or videos, etc., or you can just rephrase the entire article. Either way, people will keep coming back to your website thinking it’s new, and they might further share it on social media platforms (such as Facebook, Twitter, Instagram, etc.), gaining more visitors.

Don’t Lose Sight Of Traditional SEO

We understand that all these new SEO trends are pretty tempting and worth investing your time and money; we also recommend you not disregard the traditional SEO tactics and its efforts. After all, the major reason you decide to invest in this strategy is to increase your visibility, website traffic, and sales by getting more exposure on search engines like Google. Therefore, you need not entirely redesign the SEO wheel.

raditional SEO tactics

Which Traditional SEO Factors Never Run Out Of Fashion?

Quality Content: Overall high-quality content will always receive some sort of benefit in your Google search results ranks, just like the EAT appreciates credibility and authority of content. Keep answering your user’s queries with reliable data, and you’ll be surprised to see the constant website traffic, improved SERP rankings, and greater conversions.

On-Page SEO: On-page SEO examines every small element of your website, including the content, picture alt text, page speed, load times, and more. Carefully building all these crucial elements will provide your users with the best experience possible.

Backlinks: Although they have recently become a debatable subject, backlinks are still very much a part of the SEO world. Instead of selecting “link schemes” and “link farms” to purchase low-quality backlinks, the emphasis should be gathering and earning high-authority ones. Google also dislikes links that have poor-quality material.

Technical SEO: Technical SEO considers the optimization of all the factors that enables search engine spiders to crawl your website. This covers site structure, navigation, mapping, and server improvements. All of this comes together to make a clear trail for these “bots” to follow as they map out your website and learn more about you. You won’t be indexed correctly if your technical SEO strategy is weak.

Conclusion

SEO is no news if you run an online business. You will gain recognition only if you are visible to your customers. It’s high time you start investing your valuable resources in SEO strategies. Don’t be wrong-headed with it being a cakewalk. It demands expertise. Trust the expert opinion like ROI Minds. Our CEO, Mr Sandeep Kumar, has been in this industry for over a decade now and knows all the pros and cons of the market. Together with his incredibly gifted team of professionals, he works hard to provide clients with 100% success rates.

Categories
Digital Marketing SEO

White Hat SEO Techniques To Double Your Search Traffic

Generate 100% Organic Traffic With White-Hat SEO Techniques

Ranking your website on the top of the Google search list is what every advertiser dreams of. Google updates its algorithm regularly; therefore, it gets trickier to stand strong on the No. 1 spot in the Google search list. So, if you want organic traffic to reach your website quickly and smoothly, you must prioritize SEO (Search Engine Optimization). Also, if you don’t want your website to be banned by the Google search results, it’s necessary for you to stick to only White-Hat SEO Techniques.

What Is White-Hat SEO Technique?

White-hat SEO is a strategy that helps optimize and promote your website according to the guidelines set by search engines like Google, Bing, and Yahoo—failing to follow these regulations results in your site getting penalized by the search engine. You can drive 100% organic traffic to your website with effective SEO techniques. Search engine optimization (SEO) is the heartbeat of any digital marketing agency. When using white-hat SEO techniques, the main focus should be high-quality content that meets the audience’s expectations. Besides, your site’s de-ranking may have a negative impact on visitors, sales, and your firm’s reputation, and if your website gets blacklisted, then that will be a tough situation to get out of.

Black-Hat SEO Techniques

While in contrast, there are also Black-hat SEO strategies that employ unethical and dishonest methods. Keyword stuffing, link purchasing, and link cloaking are a few examples of black-hat SEO tactics. Even though black-hat SEO techniques might increase the visibility in search results, they often only have a short-term advantage. Google will eventually recognize these harmful tactics and penalize the websites which use the black-hat SEO approach.

Black Hat SEO Techniques

Since most of the top-ranked positions on the SERPs are held by paid ads and links, there is only a limited space left for organic results. That is where the whole process gets a little more complicated. 

2022 Google Algorithm Ranking Factors

First Page Sage, the most prominent SEO firm in the United States, has recently published its Google algorithm’s findings in the public domain. According to them, a few factors that comprise Google’s search algorithm are;

  • Consistent Publication of Engaging Content.
  • Keywords in Meta Title Tags
  • Backlinks
  • Niche Expertise
  • User Engagement
  • Internal Links and more

Today, SEO services are growing rapidly and for good. This blog focuses on some of the best white-hat SEO strategies you can apply that have the potential to double, triple, or even 5x your traffic from organic search. 

1. Be Familiar With Webmaster’s Guidelines

Start your search engine optimization by getting familiar with Webmasters’ guidelines. These guidelines will help you with how exactly Google finds, indexes, and ranks your site. Understanding the guidelines can help you to know about the correct methods that can optimize your site in a safe and approved way. 

Also, you might gauge the effectiveness of your current SEO approach and use it as a baseline by conducting a white label SEO audit of your website.

2. Provide Best User Experience(UX)

Being a website developer or owning a website, it is your responsibility to keep an account of whether the users or customers coming to your site or mobile application are satisfied with the interface or not. For better efficiency, you must ensure they are not facing any issues while using or making a purchase. One of the essential features you need to focus on is that there shouldn’t be any unnecessary pop-ups that block the site view or restrict users from scrolling further. This irks the customer. These are some crucial factors that significantly influence a user’s experience on your website. If you are providing a pleasant experience to your already added customers, they will further recommend your website or mobile application to others which, as a result, will automatically increase traffic to your website.

3. Be Consistent With Quality Content

Content is the master of any website. The main principle any white-hat SEO works on is to be consistent with high-quality content. However, your content must be original and have no plagiarism. Also, it should match search intent. The finest thing you can do while creating your content is to focus on a problem-solving strategy. Your content must address a user problem, like what issues they’re having that your product and services can help them with. Your content should provide the knowledge they are seeking for. 

white hat SEO works

Another suggestion we recommend is to consider the word count of your article. However, Google doesn’t specify a minimum or maximum post length, although it prefers longer content to shorter posts. As a thumb rule, it is best to aim for at least 1,000 words for your blog posts.

You can also make optimization of your website content much easier using a freemium tool such as Yoast SEO. This tool will help you optimize your posts and pages by evaluating your keyword density, determining whether your content is readable, and providing recommendations for optimizing your images and links. Another exciting feature this tool offers is that it will warn you when you overuse the keywords. In this way, it helps to avoid black-hat SEO techniques such as keyword stuffing.

4. Keyword Research

Now that you’ve got the secret of positioning yourself well on the search engine list let’s talk about keyword research. Keyword research is the most basic and simplest form of internet marketing, and the significance of keyword research has remained constant over the years. It helps you determine which strategic keywords you should target in your website content so that it can satisfy both users and search engines. Effective keyword research can be done by understanding your target market and how they are searching for your content, services, and products. Keywords are critical for SEO, so it is essential to use them strategically and organically. The best places to use them are page titles, meta descriptions, and image alt text

Google AdWords Keyword Planner, LSI Graph, and AHREFs are some of the finest tools for finding and choosing the right keywords for your website content.

5. Optimizing Links

Another crucial aspect of white-hat SEO is link building. It helps to drive more traffic to your website. However, it should be done carefully and only under the guidelines of giant search engines like Google. Also, excessive link building could be harmful and regarded as black-hat SEO. So you should be alert while generating links. Link building in white hat SEO is about getting in touch with other website owners and requesting them to provide you with a link back to your site content. This is regarded as one of the top White-hat SEO strategies for increasing website traffic.

white hat SEO is link building

Conclusion:

SEO is essential for attaining the top position in search engine result pages and search engine visibility. They greatly help drive more organic traffic to your website than black-hat SEO techniques. You should only use white-hat SEO strategies to keep your website from being blacklisted. SEO requires that marketers have a sound plan in place. They must be organized and intentional, with each page focusing on a different keyword that a potential customer for your company would use to search. If you run a blog, each article should be the topic’s finest treatment from your intended audience’s viewpoint. With the strategies mentioned above, users will be engaged, links will build naturally, and you’ll automatically go up in Google Search rankings.

Categories
SEO White Label Services

The Ultimate Guide to White Label SEO

White labeling digital marketing products is one of today’s most popular trends. It’s a solid way to generate big wins for your digital marketing agency while also making a big impression on your customers. And one of the most popular products to offer through a white-label lens is SEO. It’s also popular because it works. SEO is required regardless of the business, industry, or website. It’s the nature of our digital world and how we get information nowadays.

This toolkit is designed to help you understand why white label marketing and becoming a white label SEO reseller benefit your business. We’ll give you all the information you need about the challenges and benefits of white-label SEO services and much more.

What is White Label Marketing?

Let’s start with the basics and answer the big question. What exactly is white-label social media marketing? It entails giving another company a marketing product, such as SEO, to resell to its customers. It’s a scalable and cost-effective way to add a new product without hiring new employees or purchasing new software to meet your customers’ needs. However, there are numerous additional advantages.

Typically, a white-labeled product is created with no recognition from the original company. The work is done for the end client on behalf of the reseller, in the case of white-label SEO. Products, services, and touchpoints are branded with the reseller’s logo. Essentially, the first company does all the work, while the second receives all the credit for a well-done job.

White-label services are commonplace. The model applies to both B2B and B2C products and services. From digital services such as SEO and social media marketing to food and clothing. The product is manufactured by one company and then sold under another brand, and it is mutually beneficial to both companies and promotes their growth.

Because it benefits the end-user, white label marketing is extremely effective. You gain the expertise, knowledge, and experience of a white-label provider specializing in one area and doing it exceptionally well. This benefits the reseller partner because they appear to be the expert, strengthening their brand and authority. And the customers benefit because they get that expertise to help their website or the product is made by experts in that field.

This type of collaboration is known by several names that all essentially mean the same thing. It is known as private labeling, white-label reselling, and outsourcing marketing services.

What is White Label SEO?

In the business world, white labeling is common—everything from SEO services to clothing companies to generic-named food at the grocery store. White-labeled products can be found everywhere. So, white-label SEO combines these elements: a white-label product and SEO services from a reputable company. A reputable company’s white-label product and SEO services. In addition to their primary service or product offering, white-label SEO providers collaborate with SEO resellers to generate new leads or cross-sell and up-sell the SEO service to their existing clients. This is also known as private label SEO. They all mean the same thing.

What is White Label SEO

How Is This Different From Reselling SEO?

As previously stated, there are several names for this type of collaboration. But what exactly are the distinctions? White label SEO and SEO reseller services are nearly synonymous, but it more accurately describes a partnership. Becoming a reseller entails selling organic search engine optimization solutions to your clients without hiring in-house employees.

White Label SEO

As previously stated, a white-label SEO agency manages the strategy, fulfillment, and deliverables for a company partnered with them as a reseller. As a member of its partner’s company, the agency does not share its branding and information, and it is delivered under the branding of its partner.

SEO Reseller

The other partner in this relationship is the white label reseller, who will serve as a sales representative and account manager for the SEO campaign. Most resellers have their businesses and usually work in an industry that would complement or benefit from SEO. These include paid media and social advertising agencies, website designers and developers, and reputation management firms.

SEO would be an add-on service to their primary service or product, which they could cross-sell or up-sell to existing clients for added value, or they could attract a new audience. This provides several benefits to businesses. For starters, it allows you to reach more clients who want to expand their online presence beyond what you currently offer, such as PPC, social media management, or SEO.

It also offers you a new product for your existing customers. It means you’ll benefit from the expertise of an SEO agency. They have the research, strategy, foundation, and technology to serve your clients cheaply. Overall, it contributes to the development of your brand. Furthermore, it makes you appear to your clients like a rock star for adding this in-demand product that truly helps them grow their business.

White-label SEO allows your company or agency to scale. Scalability is essential for any company’s growth and growth that does not exceed the costs of introducing a new product or service. Our white-label SEO program will help you grow your business.

Our program includes comprehensive SEO campaigns and packages. They have a dedicated partner manager who tracks all of your client campaigns and works with our client services team to coordinate the strategy. We have a white-labeled dashboard where you can track and analyze the progress of all campaigns to see who is succeeding and who requires more attention. Because there is a greater level of dedication to the success of the relationship, this type of partnership tends to yield a higher profit margin.

What are the Benefits of Outsourcing SEO Services?

Search engine optimization lays a solid foundation for your business to grow over time. Outsourcing SEO services can be a huge help in growing your business’s digital marketing strategy in a time when having a digital presence is more important than ever. Learning the benefits of outsourcing SEO allows you to provide unified and trustworthy services to your clients without jeopardizing their satisfaction.

1. SEO Expertise

For a company embarking on its first SEO journey, the road ahead may appear difficult to navigate, if not impossible. You are not required to travel alone. One of the most significant advantages of white-label SEO services is the availability of professional assistance and guidance along the way. This means you don’t have to figure out your strategy on your own in the dark.

White-label SEO providers add value to your company by making it stronger and more recognizable than it was previously. Outsourcing allows you to balance your business’s responsibilities and strengths. Discuss and bring up your business’s goals, knowledge, vision, and insights. You are skilled at providing insight. The provider can then use that knowledge to assist you in developing an effective online presence for your company and clients. Who doesn’t appreciate the assistance of knowledgeable professionals? Getting professional assistance from a white-label SEO company could significantly benefit your company’s success.

2. Saves You Money

Over time, one of the most significant advantages is that outsourcing allows your company to save money. When you implement a brand new strategy into your business plan, you want to maximize your return on investment. Consider the value and ways you could save money when deciding if this is the right approach for you. One advantage of saving money by outsourcing is having productive professionals on your side. If you’re considering hiring for an in-house SEO position, keep in mind that you’ll only get one point of view and one main source of assistance. When you use a white-label SEO program, you can be sure that you’re hiring multiple resources who are up to date and constantly improving their skills. In this way, you’re saving money.

Another advantage of this partnership is that it eliminates the need to purchase the tools and software required for a data-driven SEO campaign. When your company is new to SEO, you could invest in tools to help your team members learn the basics. However, doing so may result in a waste of time and money on other assigned tasks. Most white-label companies are up to date and have the tools you need to succeed. Choosing this type of partnership can benefit your business by saving money on tools or training you would not have to purchase if your partner already has it.

3. Staying Up-to-Date

SEO is constantly evolving. Some features include core web vitals, search engine crawling, and constantly updated algorithms, for example. While running your own business is difficult, keeping up with features you’re not completely familiar with can be difficult. When your company needs SEO assistance, you can count on your white-label SEO providers to be up to date and knowledgeable about these changes. They will understand how to prepare, manage, and position your company in the best possible light. This benefit can help your company’s quality, efficiency, and overall value. 

What are the Challenges of Outsourcing Your SEO?

While there are many benefits to outsourcing your SEO, we recognize there might be some challenges along the way because not every process is perfect.

1. Communication

Interaction between the white-label SEO service providers and resellers should be prioritized. Gaining trust and understanding from one another can be difficult without it. Because you are not in the same office as the SEO agency, you must maintain constant communication with them. Conflicts may occur more frequently if there is no constant communication about what needs to be done for your business.

One of the first steps your company could take to improve this challenge is to develop a good communication strategy. One way to improve this is to establish clear and consistent expectations. This way, you’ll have expectations to refer to in the future. Another way to improve your communication strategy is to set up regular meetings with your partner. This establishes a practice of ensuring that both parties are committed to a regular meeting. Even if everything is going well and there are no obvious problems, keep communicating to ensure that success is on track. This benefits both partners’ relationships.

Communication is one of our top priorities at ROI Minds. Through our free consultation, your company can speak with real people, not computers, about setting goals and expectations for your company’s SEO strategy. We ensure that you are kept informed and aware of what is happening. The client comes first in our Boost method, and we prioritize assisting you to succeed online.

2. Workflow Management

While determining whether or not a white-label SEO program is right for you, look into the different types of programs available to you. This means each provider has a way of operating and managing its strategies. SEO is a detailed and organized process that must be properly recorded and coordinated. Make sure to find a provider who meets your organization’s process and results from requirements. There is onsite and offsite work to consider regarding SEO, and it’s critical to find a company that knows what they’re doing. If you find an agency that falls short by one step, it could jeopardize your business.

3. Set Expectations

As we discussed in communication, some businesses fail to set business expectations. Looking for and agreeing to a white-label partnership should not be a hasty decision for your company. Understanding what’s being discussed for your business will help you get a clear picture of what you’re getting into. While a white-label SEO provider will set its terms, you must do the same as a reseller. If clear expectations are not established, it may lead to problems down the road. These issues could include how the strategy is implemented, the pricing of what you agreed upon, or how the relationship is maintained. Setting expectations for and about your company is critical to understanding what you’re getting.

ROI Minds invests in the best people to power your SEO campaigns and guides you through the process. We offer affordable on-site and off-site SEO services that fit any budget. We have excellent follow-ups and take the time to listen to your needs to meet them.

What Should You Look For in a White Label SEO Provider?

While every white-label SEO program has specialized services and ways of doing things, the process is fairly similar across the board. But there are different things you need to look for in a partnership to maximize its success.

1. Long-Term Strategy

Make certain that your SEO service provider handles client campaigns on an individual and strategic level. You want to know that they have a well-defined strategy that they have been working on for a long time and will produce results for your clients. You must be confident that they have the experience, not just great marketing, to sell their product. Experienced SEO firms have teams of experts who monitor algorithm news and changes that may affect your clients. You want to ensure they can handle search algorithm updates and know-how to pivot strategy to avoid being negatively impacted. 

2. Reliable Metrics and Reporting

You want to ensure that everything is done correctly on every type of service you ever receive in your life. And how do you go about doing that? With supporting documentation. You want to see the work done, how much each item costs, and the final results. In the world of SEO, this is accomplished through a dashboard and tools that track the SEO tasks completed. You should also use Google Analytics and Google Search Console to ensure that your website grows due to your SEO efforts. Make certain that any white-label SEO provider includes a transparent reporting dashboard for all of your client campaigns.

3. History of Success With Your Types of Clients

Case studies are an essential component of any SEO partnership. You want to know that your provider has successfully gotten other clients in the same industry and niche as your client to rank on Google’s first page. You should ensure that they have a tried and true method of doing SEO in general. Then, request information and case studies on how their process applies to your specific clientele.

4. Sales Support

You want to ensure that your provider assists you at every step. Finding people ready to implement SEO on their website is one of the most difficult challenges many faces. And how do you ensure you close the sale once you’ve found a qualified lead? Your partner should be able to explain the sales process to you and then provide sales support to help you close the deal. Sales support functions as a supplement to your sales team. If you need assistance explaining the SEO process or want an arm of your sales team to continue working under your brand, simply connect a potential client with the sales support team, who will then walk your contact through the process.

5. Dedicated growth manager

When deciding which provider to partner with, one of the most important factors is having a dedicated partner growth manager and someone to contact regularly to discuss your clients and their campaigns. These are your primary contact points, so make sure they know your company, your clients, and your industry inside and out. Also, before signing the contract, get to know your growth manager to ensure a good personality fit!

Dedicated growth manager

What Exactly is Included in White Label SEO Program?

The answer varies because it is different for each program, but it is fundamentally the same. The reseller receives a solid SEO campaign from professionals who do this type of work daily for hundreds, if not thousands, of campaigns. Among these SEO tasks are:

  • SEO audits
  • On-site optimizations
  • Content optimizations
  • Blog writing
  • Link Building
  • White label local SEO
  • Keyword research
  • Metadata improvements
  • Analytical tools
  • Reporting

Your customers will have the full support of our team if you partner with us. This means that a dedicated partner manager will assist in tracking your client campaigns and coordinating the strategy with our client services team, all of which will work under your brand. Data, dashboards, and information on how each client campaign works will be available to you, not ours, under your branding.

We will also provide marketing assistance to our partners to help them sell SEO services. Whether you have a potential customer who is unsure about committing to an SEO campaign or you need assistance explaining the SEO process, our Sales Support team will be there to assist you.

Conclusion

In conclusion, white-label SEO is the process of using the expert SEO product as your own. And we’ve refined the product for our partners who want to add a valuable product with a high revenue return to help their small business customers succeed with their online presence and business strategy.

We understand the importance of SEO for small businesses. As do all of our collaborators, and that is why they choose us. They understand that SEO is an extremely valuable product for their customers and small businesses worldwide. In an age where we no longer walk down the street to find what we need, SEO helps them get found. We connect to the internet.

Categories
Blogs SEO White Label Services

Meet Future Generation Google Analytics 4: A Complete Guide

We’ve all heard about how useful Google Analytics (GA) is. A tool that enables us to learn more about a website visitor than we could have ever imagined. We can learn about each user’s journey through a website, how long they stayed on a page, and what content piqued their interest.

But that’s not all; we can also learn about a user’s device and browser and their country, demographics, and interests. It’s all a little too big brother.

GA is free and simple to use, so up to 50 million websites use it. GA can completely transform your marketing, allowing you to tailor promotional materials in previously impossible ways.

Google Analytics 4 is a newer and improved version of Google Analytics (GA4). We believe you’ll enjoy it. There’s a lot to unpack with the most recent update, and here’s what you need to know about configuring and using GA4.

What’s New in Google Analytics 4?

Keeping up to date can be daunting, and your first glimpse of GA4 will probably be mind-blowing. In short, Google has done a complete makeover, and here are some of the biggest changes:

If you’re familiar with GA, you’ll recall that data used to be centred on individual sessions. Previously, interactions were classified according to their time of occurrence.

But that’s all changed now. GA4 treats each user interaction as a separate event. It’s a significant upgrade, which means you’ll be in a better position to learn about individual user behaviours and predict the actions of future users.

This presents significant opportunities to improve your marketing and engagement strategies.

New in Google Analytics 4

A New Data Model

Google has grouped GA’s various data collection methods under one umbrella, which it refers to as events. You have complete control over the type of information you receive when you use events.

You could create an event in GA4 for page/app views, purchases, or screen views – basically anything. You can then create an ‘event parameter’ within an event to collect additional information for better insights.

For example, you could configure a parameter to receive the transaction ID with a purchase event. This additional data can significantly improve the information obtained from GA.

Simplified Tracking of Mobile Apps

Receiving data from various sources (such as mobile apps) used to be a pain. To track this data, people were forced to use different versions of GA. Fortunately, we no longer need to rely on software such as Google Analytics for Apps, Google Analytics for Firebase, or Firebase Analytics.

You can now send all of that data into GA4. This data is centralized, allowing you to receive analytics from various sources easily.

What if a user views your page on multiple devices? The good news is that Google has you covered there as well. Because GA has always unified this data into your analytics reports, you can track a user visiting your page across multiple devices. This gives a 360 ° view of your customer’s actions.

Free Integration with BigQuery ­

This integration used to cost $150K, but it is now completely free!

As a result, if you have a website that deals with high-value users or a CRM with offline data that needs to be joined with digital data, this feature is for you. This enables you to identify and market to very specific audiences.

Not only does GA4 provide you with more analysis than before, but it may also increase your revenue.

Free Integration with BigQuery

Why You Should Switch To Google Analytics 4?

There are numerous reasons why you should consider switching to GA4. Perhaps the best argument is also the most obvious; naturally, GA4 is the future, and GA3 development has been halted. New features will only be added to GA4.

If you want the most up-to-date and advanced analytics and to expand your online customer base, GA4 is the only way to go. It’s more adaptable, allows you to find key data more quickly, and provides more information about your users. Older versions of the software are likely to be phased out over time, so you’ll have to make the switch at some point.

Upgraded Google Analytics 4 and expanded over time to become bigger and better. You don’t want to be left in the dust as your competitors expand and improve their marketing due to better data.

Another obvious reason is that, as demonstrated in this article, upgrading to GA4 is simple and should not take long. When something is finished, it is finished.

How to Set Up Google Analytics for the First Time?

If you aren’t already using Google Analytics, with the wealth of features included in GA4, now is the time to get started, so keep reading. If you already have Google Analytics integrated with your website, skip ahead to the ‘How to Switch to Google Analytics 4’ section, which will walk you through the upgrade process.

You’ll want to set up both because GA4 lacks some features from the older Universal Analytics (UA).

Step 1

To begin, navigate to analytics.google.com. You’ll be prompted to sign in to your Google account. If you are not one of the 1.8 billion people who have an account, now is the time to sign up.

You’ll be taken to the signup page from there. Create an account and fill in details such as the name of your website or app, your time zone, and the currency you use. Correct currency is especially important if you use eCommerce, which will allow for accurate revenue conversion.

Step 2

You should now configure Google Analytics to work with Universal Analytics. This is one of the most important steps, but it is also easily overlooked.

Select ‘Show advanced options’ at the bottom of the property setup page.

When you click the switch in the upper right, you’ll be presented with a screen that prompts you to enter your web address. Make sure you choose the option to create both a GA4 and a UA property.

Step 3 

You now want to set up Google Analytics with Universal Analytics. This is one of the most important steps, but it’s also easily overlooked.

Select ‘Show advanced options’ from the property setup page’s bottom.

When you click the switch in the upper right, you’ll be presented with a screen asking to enter your web address. Make sure you select the option to create both a GA4 and a UA property.

How to Switch to Google Analytics 4?

Implementing new software to work with a website or app can often be a bit of a nightmare. As already mentioned, however, the upgrade to GA4 is easy and stress-free.

Step 1

If you are already using UA, it is best to use it in conjunction with GA4, which does not yet have all of UA’s features. This may change as Google sends updates regularly.

Go to your GA dashboard and select ‘admin’ from the toolbar on the left to begin the upgrade process.

Step 2

Don’t be concerned if you see three columns with many options. We’ll just select ‘GA4 Setup Assistant’ from the central column for the time being. Nota bene: If you only see two columns in your admin section, you already have Google Analytics 4 – congratulations! You are not required to do anything.

Step 3 

You’ll now see two options: to create a new GA4 property and connect an existing one. As you’re not currently set up with GA4, you’ll want to select the first option.

Step 4 

You should now see the above popup with some important information. The first bullet appears in the text ‘This will be a new property with no historical data’ appears in the first bullet. This is one of the main reasons you’re integrating GA4 with UA rather than replacing it. Before installation, you will not receive any site data if you only use Google Analytics 4.

Let’s look at the second paragraph, which is titled ‘Copy basic settings from your UA property.’ Regrettably, this excludes any customizations you may have made, such as goals, customer behaviour reports, or filters. Fortunately, all of this information is still available at UA.

Let us now move on to the third paragraph, which states that GA4 will allow for “enhanced measurement.” This means you’ll get data from actions like a user scrolling, clicking an outbound link, or downloading files. Again, this is extremely beneficial for your analytics reports.

Finally, you will see a checkbox option at the bottom of the page. This enables you to receive data from tags on your website (though keep in mind that this does not include any customizations). This option will be unavailable if you are using Google Tag Manager.

After you’ve entered everything, click the ‘create property’ button.

Step 5 

You can now view your GA property!

You’ve completed the essentials and have successfully set up GA4! That wasn’t so hard, was it?

How to Link Universal Analytics with Google Analytics 4?

Now that you’re all set up check that your GA4 and UA accounts are linked. As a result, you only need one set of code on your property to receive data from both versions of GA. To do so, go to your setup assistant and select tag installation.

You’ll then be taken to a screen that displays a list of data streams that feed into GA. GA has already created a data stream from your website, which is convenient. To proceed to the next screen, select it.

The ‘web stream details’ page should now be displayed to you. Scroll down to the ‘tagging instructions,’ select ‘use existing on­­page tag,’ and select GA from the drop-down menu.

It’s getting a little complicated now but stick with us. There should be a series of characters at the end of the fourth point in the drop-down menu ‘connect,’ this measurement ID.’ Open a new tab in GA and copy and paste these characters. At the top of the GA toolbar, click the home button.

On the home page, select the drop-down menu in the upper left corner of your screen; it should display the name of your website.

How to Link Universal Analytics with Google Analytics 4

A window will appear with your account name and its properties. You’ll notice two versions of your site or app, one in Google Analytics 4 and the other in Universal Analytics; you can tell the difference by the ‘UA’ underneath the property name.

Select ‘All Website Data’ after clicking the UA property. This returns you to the main dashboard. Select admin from your GA toolbar now.

Click ‘Tracking Info’ and then track code from the admin menu.

You should now see a window filled with code – don’t worry, we’re not going to mess with anything. Scroll down until you see the option ‘connected site tags,’ then click it.

There is now a ‘Connect a tag’ option. Do you recall the characters you copied earlier? Copy them and paste them into the ‘Enter ID’ box on the left. Now, click the connect button. Return to the tab you should have left open on the ‘Webstream details page’ once that’s completed (we’re almost there, believe it or not).

Scroll down to the ‘Tagging Instructions’ section of the page and click ‘Add new on-page tag,’ then ‘Global site tag.’ This will open a box containing code; click the copy symbol at the top right of the box to copy it.

This code must be pasted into the head section of your HTML. The way this works is determined by the type of website you are using. If you’re using WordPress, the most popular website creation tool, you should be able to find it under the ‘themes’ tab. If you can’t find a way to access the HTML code for your property, you may need to install a plugin.

If everything is done correctly, your code should look something like this.

Your GA4 and UA are now linked. A long-winded process but an extremely crucial one if you get the best analytics data out of your property.

What if I Want to Set up Google Tag Manager with GA4?

If you prefer to receive tagging data through Google Tag Manager (GTM), you must take a few steps to ensure that it is configured with GA4. You will not receive event data from your website unless you follow these steps, so you must do so soon.

This again begins with the GA4 assistant screen—select tag installation and then your property’s webstream.

How to Set up Google Analytics 4 with Google Tag Manager?

If you prefer to receive tagging data through Google Tag Manager (GTM), you must take a few steps to ensure that it is configured with GA4. You will not receive event data from your website unless you follow these steps, so you must do so soon.

This again begins with the Google Analytics 4 assistant screen. Select tag installation and then your property’s webstream.

The webstream details page should now appear. Again, this page may appear intimidating, but don’t worry; we’re only concerned with the measurement ID in the upper right corner for the time being. Choose the small copy symbol.

Now it’s time to head to Google Tag Manager. If you already use GTM, you should have one tag visible from your UA. Click new in the top right.

Name your tag and select tag configuration.

Now select GA4 configuration.

Paste your ID into the measurement ID box.

Now, select below to add a trigger. This is what notifies Google Tag Manager to send code to Google Analytics.

Select the ‘All pages trigger’ so that your GA4 tag is present on all pages of your website.

And there you have it – job done.

If you are struggling with managing your GTM account, it will improve your knowledge of the tool and enable you to generate more marketing and remarketing opportunities.

Where To Start?

So you’ve configured GA, linked it to UA, and integrated it with GTM. You have all of this information at your disposal, but where do you begin? GA4’s wealth of options can be a bit overwhelming, so here are some of the features you should be focusing on:

Improve Your Advertising with Deeper Google Ads Integration

One of the reasons GA is so useful is that its data can help you tailor your ad campaigns to specific groups of customers. But how will GA4 expand on this?

Improve Your Advertising with Deeper Google Ads Integration

To begin, GA4 provides data collected throughout a user’s lifetime, from their first site visit to the present. This means you can better define your audience and deliver ads to them that are more likely to elicit a response.

You can also get more detailed information about your ad campaigns by comparing conversions from various sources such as YouTube, Google searches, social media, and email. This provides a much better understanding of how different marketing channels interact.

Getting the most out of your advertisements is critical to the growth of your business. We conduct extensive research on your company so that you can reach the right customers and improve your Google Ads ranking.

Learn More with Google Analytics 4 Reports

You’ve probably noticed that there has been a significant push toward user privacy in recent years. Legislation such as the GDPR and the CCPA has given website visitors more control over the collected information.

Google has had to adapt to a world where data and what we do with it are much more important to the general public. To assist in overcoming this, GA4 has been updated to replace any lost data. GA4 creates a single user journey for all data linked to the same entity to bridge this gap.

GA once provided us with reams of data in our reports, and we now have summary cards that are much easier to manage.

What Do Google Analytics 4 Reports Tell Me?

You’ll notice a handy graph on the home page that summarizes your traffic, conversions, and revenue. You can get an idea of how well your site is performing. What are the most popular pages? Did you notice a spike in visitors one month versus the next? What countries do your visitors come from? This page summarizes all of this information.

‘Real-Time Reports’ can also be used, and these show you what has happened in the last 30 minutes. This is a useful tool if you need to find data at a specific time, such as when a new product is being launched. It’s also useful to ensure that your tracking code is functioning properly.

Another fantastic addition to Google Analytics 4 is life cycle reporting, and it can provide a comprehensive picture of a customer’s journey. This new feature focuses on customer engagement, monetization, and retention, and we can learn about how users interact with the conversion funnel.

You can, for example, learn about the interactions that led users to sign up for your newsletter. This can increase the conversion rate of your website.

Consider our Conversion Rate Optimization (CRO) services to take your website conversions to the next level. To improve your CRO, we use a combination of content experiments, user testing, and eye-tracking.

Make the Most of Event Tracking

As previously stated, Google has introduced an entirely new data model with GA4. This means you’ll be able to see a more detailed picture of how visitors access and interact with your property. When working with GA, this is a must-have feature.

Event tracking has always been a feature, but users have previously been limited by the amount of data they could collect, and people had to jump through hoops to get more data.

There is no such limitation in GA4, and you can be as specific as you want about the user actions and details you want to record. This can include information you’ve gathered about a user or the types of objects they clicked on. Transaction and product details are also included in events, and the list goes on and on. If you want to get the most out of GA4, you must make the most of event tracking.

How to Configure a Custom Event in Google Analytics 4?

The type of custom event you want to create is determined by the type of business you run. Fortunately, Google has a fantastic list of suggested events. This spans a wide range of industries, from retail and eCommerce to gaming.

Before creating a custom event, make sure there isn’t already a pre-set that meets your requirements. But how do you set up events in GA4?

We’ll concentrate on a simple event that tells us about views on a specific page of our website. To do so, go to the right-hand toolbar and scroll down until you find ‘events.’

You should now see a list of all current events on your property. Select the blue rectangle labeled ‘create event’ at the top right of the screen. Click ‘create’ on the following page.

We’ll measure views on the ‘about us page for our event. You can use any page you want as long as you stick to the same structure.

Begin by giving your event a name. Again, you can use any name you want as long as it provides enough information to understand what the event is about.

Leave the parameter and operator alone and click the ‘add condition’ button. You’ll then be presented with a second set of duplicate options. Enter ‘page location’ in the Value box and change the operator to ‘contains.’

Finally, paste the corresponding part of the URL from the page you want the event to monitor into the values section. It’s ‘/about-us/’ for us. Now press the create button.

Your new event will now appear in the list of ‘Custom events.’

How to Configure a Custom Event in Google Analytics 4

There can be a lot to take in if you’re new to GA and event creation. It’s worthwhile to experiment with events to become acquainted with the system, and Google has a useful in-depth guide all about events that are well worth reading.

The Future of Analytics

What Does GA4 Provide?

Consumer demand and legislative changes have resulted in the cookie’s demise, increased private user behavior (walled gardens), and the resulting challenges in gathering critical business intelligence. Not only does the platform provide the most comprehensive data collection and analysis that Google has ever provided, but it also bridges these gaps by addressing several issues:

  • It widens the scope of data collection

Because GA4 natively integrates metrics from multiple platforms, users can get a unified view of collection and performance. Integrated insights can be gathered with a few mouse clicks thanks to automatic standardized naming and pre-built reports based on machine learning.

  • It offers a more agile exploration of data

While GA 4 must integrate pre-built reports, it differs from previous versions in that it does so to create new ones on the fly. This new data exploration functionality will make data analysis and discovery easier to understand and report more responsive to inquiries. Meanwhile, Data Studio organizes GA4 outputs as a dashboard and sharing tool, while BigQuery acts as an advanced analysis engine on top.

  1. It has robust integration capabilities

GA4 serves as a hub between data and activation tools and provides data and reporting capabilities. Already integrated with Data Studio, BigQuery, DV360, and other tools, additional integrations are planned as the platform evolves.

  • It allows for privacy data filtration

GA4 has streamlined the removal of unnecessary data collection and was designed to address the needs of a cookieless future by emphasizing the role of User ID, which is critical in the privacy-conscious consumer era.

  1. It centralizes the role of audiences

Google has restructured the integration with its other tools to be more activation-centric while rethinking the audience system. As GA4 was designed for more flexible, media-centric use, the audience creation system, a cornerstone and direct link with Google’s advertising tools, has become more adjustable

  1. It offers a new collection framework

The GA4 collection framework is event-centric, allowing for multi-contextual feedback on user behavior beyond analyzing basic web or app behavioral data.

Conclusion

So, what are you waiting for?

Google analytics 4

Data will continue to grow in importance for businesses, and that is why having the most recent analytics software is critical. There’s no doubt that Google Analytics 4 will eventually become the standard for Google Analytics – why not get in on the ground floor now?

Many people have yet to make the transition. Make the change now, and your company could be ahead of the competition. You’ll get better data and run more effective ad campaigns than your competitors this way.

Do you still want to learn more, or do you need assistance getting to grips with GA4? Come to us. 

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Lets Switch Universal Analytics to Next Generation Google Analytics 4 (GA-4)

On March 16, 2022, Google announced that it would begin sunsetting Universal Analytics in July 2023. That means that, at the very least, everyone must be set up on and using GA4 by that date.

Google Analytics‘ fourth version, aptly named GA4, was announced. Urchin, Classic Analytics, and Universal Analytics were the previous three versions for those curious (as we were).

Google had this to say about GA4 when it was announced:

“To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year.

“It has machine learning at its core to surface helpful insights automatically and gives you a complete understanding of your customers across devices and platforms.”

Sounds pretty promising, doesn’t it?

What Do We Know About GA4?

So, what do we know about the most recent Google Analytics and the new features it introduces?

According to Google, GA4 is an expanded and rebranded name for Google App + Web Analytics, released in beta last year. Google Analytics’ most recent release includes:

  • Enhanced predictive insights.
  • Deeper integration with Google Ads.
  • Cross-device measurement capabilities.
  • More granular data controls.

GA4 appears to be very different from previous GA versions. The interface differences between Classic GA and Universal Analytics were indistinguishable, and we frequently relied on Google’s Tag Assistant to determine which version of a website was running.

What Do We Know About GA4

This issue will not exist for GA4 users because the entire interface has been redesigned. ‘Audience,’ ‘Acquisition,’ ‘Behavior,’ and ‘Conversion’ are no longer used. They have been replaced by the groupings ‘Life Cycle,’ ‘User,’ ‘Events,’ ‘Explore,’ and ‘Configure.’

The Key Differences

Below we discuss some of the key differences between GA4 and the previous version of Google Analytics, Universal Analytics.

  • Event-Driven Data

The event-driven data model, similar to what we’ve seen in Firebase, is a key difference between GA4 and all previous versions of GA. It’s no coincidence that GA4 uses Firebase Analytics on the backend.

The event-driven data model replaces pageviews with a more flexible system of Events, simplifying the concept of page views. When you start playing with the platform, this makes a lot of sense. Previously, analytics made pageviews the foundation of a session and separated pageviews and events into separate reports, making it difficult to see how the two interacted.

Furthermore, Events had to be manually configured in addition to page views. There was no visibility into what users were doing on your site unless you set them up yourself.

Events in GA4 fall into four categories:

  1. Automatically Collected Events – These are events that are triggered by basic interactions with your website.
  2. Enhanced Measurement – automatically collected when you enable enhanced measurement in your GA4 property. File download, external link click, scroll tracking, and video views are examples.
  3. Recommended Events – events must be manually implemented but use Google’s predefined names and parameters. Google has classified these into industries such as Retail/eCommerce, Travel, Jobs/Education/Real Estate, and Games.

This indicates that Google is moving away from the one-size-fits-all mentality that characterized previous Google Analytics updates. We anticipate that the list of industry-specific events will grow in the coming years.

  1. Custom Events – events that you create and manage yourself.

While we appreciate the new automated approach to Event tracking, we must point out that the term “Events” in GA4 does not have the same meaning as it did in the previous GA. There are no Categories, Actions, or Labels.

Parameters have taken their place. Outbound click parameters include, for example, link classes, link domain, link id, and link URL. Don’t worry if you find this confusing; it took us a while to figure it out!

Events in GA4
  • Cookies & Data Analysis

Moving away from events, GA4 is intended to adapt to a future without cookies or identifiers. Google predicts that data sparsity will become the norm as third-party cookies are phased out. GA4 includes modeling to help fill in the blanks where data is lacking, extending beyond cookies. Machine learning from Google will assist users in better understanding the impact of multi-device and offline conversions.

As previously stated, Google appears to be moving away from a one-size-fits-all approach with GA4. This is reinforced even further by the new Analysis Hub. This tool, which was previously available only to GA360 users, allows you to explore data, analyze individual users, create custom conversion funnels (similar to the funnels visualization in Enhanced eCommerce), compare segments, and perform path analysis.

Rather than relying on a standard set of reports, GA4 is more akin to the custom reports in old GA, in which you build the reports you require to see the data that is important to your business.

What Does GA4 Mean For Me?

We’ve already received emails from clients concerned about migrating their current analytics setup to GA4. One client had recently completed the migration from Classic to Universal Analytics, so they were especially concerned!

Here are a few of the frequently asked questions:

#1. Isn’t GA4 the default option when creating new GA properties?

When you create a new property, GA4 will be the default setting. However, the previous iteration, Universal Analytics, will continue to be supported. We recommend sticking with Universal Analytics until you’re comfortable with GA4.

#2. Will my existing Google Analytics stop working?

No. Google’s priority will be to develop new features for GA4, but it will continue to support Universal Analytics. When Universal Analytics was released in 2012, Google stated that it would (at some point) phase-out Classic Analytics. However, we still see Classic Analytics setups from time to time, and while clunky and lacking in features, they ‘work.’

#3. Does GA4 work with Data Studio?

Yes, it continues to communicate with Data Studio similarly to Universal Analytics. The new GA4 reports will certainly result in more data visualization options in Data Studio (which we like). Now that BigQuery is included for free with GA4, you can use it as a Data Studio connector instead of GA to expand your reporting capabilities.

#4. Why is Google sunsetting Universal Analytics now?

Google Analytics 4 was released to the market in October 2020. We all assumed that Universal Analytics would be around for at least three to five years because no definitive end-of-life date had been announced; however, this is no longer the case.

A few external factors drive Google’s decision to accelerate the migration to GA4 and phase out Universal Analytics earlier than expected.

While Google hasn’t explicitly stated one way or the other, we believe the most pressing external factor is recent scrutiny of Universal Analytics regarding data privacy laws and regulations, such as the Austrian Data Protection Authority’s determination that Universal Analytics likely violates GDPR. Rather than rewriting Universal Analytics to be compliant, Google has chosen to accelerate the transition to GA4, which is more compliant.

For example, in Universal Analytics, data privacy controls are opt-in, which most websites will choose not to use. Privacy controls are enabled by default in GA4. In GA4, for example, IP-address anonymization is always enabled and cannot be disabled.

#5. What will happen to my Universal Analytics data?

To be clear, you can continue using and collecting new data in your Universal Analytics properties until June 30, 2023.

Universal Analytics data

However, on July 1, 2023, all standard Universal Analytics properties will cease to process new hits. After this date, you will be able to view only historical reports of previously processed data in Universal Analytics for up to six months. These properties will stop processing new hits on October 1, 2023, if you use the paid version of Google Analytics (known as Google Analytics 360).

Google has not yet specified an exact date when users will no longer be able to access the Universal Analytics interface, but our advice is to hope for the best and prepare for the worst. We anticipate that Google will cease operations entirely by the end of 2023, and this means you have a little more than a year to farewell to your Universal Analytics properties.

At a minimum, you should 1) migrate to GA4 before July 2023 and 2) export your historical data from Universal Analytics before December 2023. This will ensure that your reporting processes are disrupted as little as possible.

While this buys you some time, we do not recommend waiting until these deadlines to take action. Remember that data in Google Analytics 4 is not retroactive, which means that data collection begins when the data is created. The sooner you deploy GA4 for your web and mobile app data streams, the sooner you can start collecting data in GA4 for historical reporting.

#6. Can I move data from Universal Analytics to GA4?

No, it does not. GA4 can only collect new data if it is configured to do so. Data from Universal Analytics should be exported and blended with GA4 data in a separate data visualization tool, such as Data Studio or Tableau.

#7. What should I expect from GA4 vs. Universal Analytics?

Universal Analytics and GA4 are fundamentally different products that should be treated. If you expect an apples-to-apples migration with the same features, measurements, and processes you’re used to, you’ll be disappointed.

Universal Analytics is an all-in-one tool because it combines data collection, analysis, and reporting into a single user interface. Google Analytics 4, on the other hand, focuses solely on ad hoc data analysis and is intended to be used in conjunction with other advanced tools such as:

Because GA4 is not an all-in-one tool, you should expect to become acquainted with the following tools to migrate to GA4 successfully.

Furthermore, they have two distinct measurement models, so you will need to reconsider how you collect data. Universal Analytics properties use a user-, session-, pageview-, and hit-based measurement model, whereas GA4 now uses an events-based measurement model, in which everything that happens on a site is now considered an event—including page views, clicks, transactions, searches, and so on.

#8. How should I approach a full migration to GA4?

If you are currently using Universal Analytics, you should begin planning a migration to GA4 as soon as possible to execute an orderly migration rather than a mad dash in the spring and summer of 2023.

There are a few steps you can take right now to ensure a smooth transition to GA4:

  • Make a list of all the Universal Analytics measurements you already have. Make a list of the measurements you want to keep track of in GA4.
  • Make a design reference for GA4 solutions. Consider how to best structure your GA4 account so that it can grow with your company in the future.
  • Create properties and data streams in GA4. Note that you can now collect and analyze multiple web and mobile app data streams within a single property, so this will require some thoughtful strategy.
  • Use Google Tag Manager’s configuration tag to initiate your GA4 analytics tracking code on your site.
  • Set up data collection. 
    • Enable enhanced measurement events, including page views, scroll depth, file downloads, on-site search results, and video engagement (if applicable).
    • Create a tag management plan and use Google Tag Manager’s event tag to deploy custom event tracking. Make sure this maps back to any Universal Analytics custom events you wish to collect in GA4.
  • Export raw event data from your GA4 properties to Google BigQuery to take advantage of long-term storage without worrying about GA4 data retention limits.
  • Flow data from BigQuery into your Business Intelligence (BI) tool of choice (e.g., Data Studio or Tableau) for data visualization and reporting.
  • Set a reminder to export your historical data in Universal Analytics in July 2023 to ensure you never lose access.

Parting Ways with Universal Analytics

We understand that this process can be intimidating, especially for those of us who have relied heavily on Universal Analytics over the last decade. It’s easy to forget how much time we spent configuring metrics, collecting data, and reporting numbers to our liking—all from a single, convenient interface. Not to mention that the Google Analytics community has spent the last decade developing best practices, templates, and tutorials to help its users navigate the learning curve.

But now we must restart in GA4.

As we prepare to say our final goodbyes to Universal Analytics, which we have all come to know, love, and occasionally despise, we have the incredible opportunity to usher in and embrace the next generation of Google Analytics—a tool designed specifically for the future of digital analytics. Together, we are making history.

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Google Tag Manager Setup and Scroll Tagging (2022)

First, let’s start with the setup of Google Tag Manager. We are going to let you through everything required to set up GTM. By which it will be really easy for you to set up your own.

You can use Google Tag Manager to deploy tags, including Google Ads & Google Analytics, Facebook, or any 3rd-party tool. There are many other methods to track your events & conversions, but if you are an enthusiast who wants to go deep, then GTM is for you.

At a high level, the steps are:

1) Go to GTM’s official website https://tagmanager.google.com/#/home

2) Create a new account and container, or add a container to an existing account.

3) Install the container on your website or mobile app.

  • For web and AMP pages: Add the container snippet as instructed by Tag Manager, and remove any existing tags.
  • For mobile apps: Use the Firebase SDK for Android or iOS.

4) Add and publish your tags.

See here for In-depth details on how to set up your Google Tag Manager.

Setup Scroll Depth Trigger

Scroll depth trigger is an easy way to know how your users interact with your content. By this, you can get an idea of the Bounce rate on your website and what changes should be made to keep your audience engaged for more time.

In general, you can devise a strategy to keep your audience engaged for a larger period & and, in turn, can convert them as potential customers.

Let’s start with the steps to install scroll depth trigger in GTM:

Google Tag Manager Setup and Scroll Tagging

Measure scroll events in Google Tag Manager

The scroll depth trigger is used to fire tags based on how far a user has scrolled down a web page. To configure a scroll depth trigger:

  1. Click on Triggers > Go to New.
  2. Then, Click Trigger Configuration & choose the Scroll Depth trigger type.
  3. Then, Select scroll depth options.
  4. At last, Select when the trigger should be enabled.

What Scroll depth options do we have

There are several options to choose the desired Scroll Depth options from:

  • First is Vertical Scroll Depths fire based on how down a user has scrolled the page.
  • The second is Horizontal Scroll Depths fire based on how far a user has scrolled the page to the right.

Both vertical and horizontal scroll depth values may be used in the same trigger. Set scroll depths as either Percentage of the page height and width or as Pixels. Enter one or more positive integers separated by commas, representing percentage or pixel values.

For example, we can select Percentages and enter 10, 50, 90 to set trigger points at 10%, 50%, and 90% of the page height. When this trigger is applied to a tag, and a user scrolls 90% of the way towards the bottom of the page, the tag will fire three times: Once at 10%, once at 50%, and once at 90%.

Our trigger will only fire once per threshold per page. If the user scrolls back up, the trigger will not fire again unless the page reloads or the user navigates to a new page that uses the same trigger.

When a scroll depth trigger fires, the following variables are automatically populated:

  • Scroll Depth Threshold: A numeric value indicating the scroll depth caused the trigger to fire. This will be a numeric value (0-100). This will be a numeric value representing the number of pixels specified as the threshold for pixels. Note that if you set the variable to 0, it will show as (not set) in reports.
  • Scroll Depth Units: Either ‘pixels’ or ‘percent,’ indicating the unit specified for the threshold that caused the trigger to fire.
  • Scroll Direction: Either ‘vertical’ or ‘horizontal,’ indicating the direction of the threshold that caused the trigger to fire.

Select when the trigger should be enabled

The “Enable this trigger on” menu specifies when this trigger should start to listen for relevant interactions.

  • Container Load (gtm.js): Enable as soon as possible after the page begins to load.
  • DOM Ready (gtm. dom): Enable after the DOM is ready to be parsed.
  • Window Load (gtm. load) (default): Enable after all initial content on the page has loaded.

The “Enable this trigger on” menu specifies when this trigger should start to listen for relevant interactions.

  • Container Load (gtm.js): Enable as soon as possible after the page begins to load.
  • DOM Ready (gtm. dom): Enable after the DOM is ready to be parsed.
  • Window Load (gtm. load) (default): Enable after all initial content on the page has loaded.

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Top 5 Free Shopify Must-Have Apps to Increase Your Store Conversions

If you are running your online store through Shopify and do not have much investment to buy stylish apps or even some necessary apps, you need to increase your sales, then DON’T WORRY! We’ve got you covered. 

We understand that startups don’t usually have much money to spare on apps that are kind of necessary but are optional too. In other words, you can run your store without them and without any problem, but they are required to increase your sales. Confusing, right?

The bottom line is that you don’t have to spend money on the apps you need for your online store when you can get those for free, which will ultimately result in your business’s growth.

Today we will tell you the top 5 free must-have shopping apps that will help you boost your sales significantly. So without further ado, let’s get straight into it.

Top 5 Best free Shopify apps for your Shopify store

  • Free Shipping Bar

You can easily add a free shipping bar into your online store for free, and one of the best features of this free app is that it doesn’t contain any logo or watermark. You don’t need a developer to add this app to your store. It is fully customizable and can be translated into many different languages as per your region. Get it from here.

  • SEO Site Audit, Benchmark Hero

Do you wonder why your site is not generating much traffic? Or why your conversion rates are not going up? This free tool on our list will help you answer the same and many more questions. Get it from here.

  • Digital Downloads

Digital Downloads is a must-have free app for your online store if your store is dealing in digital goods or services. For example, if you are selling a video course, an ebook, etc. This app will help you provide the downloadable stuff to your customers right after the checkout and an emailed link. Get this free app from here.

  • PushOwl

Most customers abandon their carts and never come back to complete the purchase, which results in lost opportunities. PushOwl will help you by sending notifications to those customers via SMS or emails and reminding them they have items left in their cart and complete the purchase. 

It offers a 14-day free period in which you can identify whether it’s worth it or not to spend on this tool. Start your free trial from here.

  • Tidio Live Chat

Customers feel more comfortable on a website where they don’t feel alone. If you have a chatbot or live chat option on your website, users feel confident because they know there’s someone they can talk to if they need help.

And guess what? Adding live chat on your website can result in up to a 40% increase in sales. The more you make customers feel comfortable, the better the chances of them converting. Get Tidio Live Chat from here.

Conclusion

By using these top 5 free apps of Shopfiy, You can significantly boost your overall site performance that will ultimately result in increased sales.

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SEO

Importance of Quality Content For Ecommerce Website

“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.

Conclusion

Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.

Categories
SEO

Guidance On Keyword Research For Ecommerce Website

If you are running an ecommerce store then basically your main goal is to generate more sales. In order to achieve this, you need traffic from targeted audiences so that they can be converted into your customers.

Keywords are the foundation of a SEO strategy. It is essential to reach the potential customers who are looking for your products. This can be only done with the help of right keywords. 

Why is Keyword research important?

First of all, you must be aware about the term “Keyword”. Keywords are defined as the words or phrases that users use to find something on the search engine. It is also known as “Search Queries”.  

Everytime when someone does a search, then the search engine decides which results to show to its users. We all know that the topmost priority of a search engine is to display the best results to its users. 

To do that, the search engines update its algorithms from time to time so that it can determine the relevant results for every search query. That is why, it is vital to choose the keywords wisely.

Keyword research

When a user triggers a query then the search engine finds the best result from its database by matching the user searched keyword with the web pages that include the keyword and display it to its user. 

It is essential to use the right keywords on the webpages of your website so that you can rank at the top position of SERP for the relevant search terms. By ranking at the top position on SERP, you can see a big difference in your traffic. 

Before starting to do keyword research, you must be aware of some essential terms like search volume, long tail keyword, and competition. 

Long Tail Keywords:They are simply keywords that include three or more than three words. It is a good practice to use long tail keywords because they have the intent to convert better as compared to short keywords. 

These keywords have the better conversion rate because they help you to find people who are specifically looking for those products/services that you are offering. Through these keywords, you can basically reach your targeted audience. 

Search Volume: It is also known as avg. monthly search volume because it is usually measured on the monthly basis. It is defined as the total number of searches for each keyword per month. Ideally, you should look for the keywords that have high search volume. 

If a keyword has a high search volume then it means that it will be searched by the larger number of people. By targeting such keywords, you will get more potential traffic and conversion to your store. 

Competition: While finding the best keywords, it is vital to consider the competition of the keywords. It is equally important like search volume. It defines the level of difficulty that a keyword has for ranking on the search engine. Ideally, you should choose those keywords that have high search volume & low competition. 

You can use various tools like ahrefs.com, Google Keyword Planner, Keywords everywhere, SEMrush, ubersuggest for doing effective keyword research.

Essential Steps For Ecommerce SEO Keyword Research

1. Understand your target audience i.e, check what they are searching. 

2. Use keyword research tools to find out the best & relevant keywords.

3. Choose those keywords that will convert the audience to permanent users.

4. Choose 3 to 4 keywords for each category that you have.

5. Try to choose the keywords that have low competition and high search volume.

6. Understand your business and then choose the keywords accordingly.

Different ways of finding relevant keywords for ecommerce product & category pages:

(A) Via Amazon

We all know that Amazon is a giant ecommerce website. It is one of the most popular ecommerce websites and studies have shown that most of the people visit Amazon in order to buy any product. 

Let’s see how this works?

When you go on Amazon and type the keyword that describes the product you want to buy. Amazon will immediately show you the searches that people are using to find the similar product. 

For example, you are looking for a “Women’s bag”. When you will type this search query on Amazon then it will show you more search terms related to your query. From here, you can choose those keywords that will be helpful for you. Choose those keywords and add to your list of keywords.

Amazon keyword research

Also, if you are selling different categories of women’s bags like tote bags, shoulder bags, etc then you can choose the category in Amazon and find out the category related keywords easily.

This process will help you to find out the keywords for the category pages. But how will you use Amazon for finding keywords for the product pages?

To do that, you have to visit the bestseller amazon page: https://www.amazon.com/bestsellers

When you visit this page, you can navigate to the appropriate pages and find out the keywords & add it to the list.

(B) Via Google Search

After taking the idea of keywords from Amazon, it’s the time to start your research on Google by visiting www.google.com

Google has a great feature known as “Google Suggest” that will help you in finding the most relevant keywords. Lets see how this works?

Suppose you are searching a keyword “women’s bag” on Google. Once you will write your search query, Google will show you some of the keywords that people are using to search. Have a look at the below-attached screenshot. This feature is known as Google suggests. 

Google autosuggest

You will also get the idea of more relevant keywords at the bottom of the SERP.

Google search

Check the monthly search volume and competition of the keywords and add them on the sheet.

(C) Via Keyword Research Tools

After following the above two steps, now you have enough keywords data. You can use that data while finding keywords by using tools.

As there are numerous tools available for doing keyword research, it is important to choose an ideal one. An ideal keyword research tool is one that will give you the better insights about the search terms, monthly search volume, and the competition. You can also use more than one tool to find out the best & relevant keywords. 

Pro Tip: Include more long tail keywords (that includes 4 to 5 words) in your list as such keywords are easier to rank.

(D) Spy on your Competitors Keywords

This is the easiest way to find the keywords that will work really well for your niche. Now, let’s understand how you can do this.

Step1: Go to Google and search your target keywords.

Step2: You can see a number of websites on SERP. Now, you have to filter the websites that are selling the similar products.

Step3: Go to SEMrush or ahrefs, enter the competitor’s website URL and check the list of keywords for which they are ranking.

semrush organic research

Click on the “Organic Keywords Details” and export the keywords data.

Organic keyword details

Wrapping up:

For building an ecommerce SEO strategy, keyword research is one of the initial & important steps. Use two different approaches to find the keyword: first approach is to start from nothing to collect a list of keywords data & then move on to the next approach i.e., to spy on the competitors keywords. 

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SEO

Avoid 6 SEO mistakes that can breakdown the eCommerce traffic

The eCommerce industry is quite competitive as compared to others. In order to compete with your competitors and win this race, it’s time to work on the SEO strategy for your store. 

If you are running an eCommerce store or managing a store and not getting enough traffic, conversions, and sales then this blog is for you. You will get to know the mistakes that you may be doing which further breakdowns the store’s traffic.

Ecommerce Website

Therefore, avoid the below-mentioned SEO mistakes if you want to grow your eCommerce business online:

Mistake1: Improper keyword research

Most of the eCommerce business owners research and find out the keywords that are relevant to their business. But here they forget about the keywords/phrases that the targeted audience will actually use to do a search for such products.

Let’s understand this with the help of an example:

Suppose if you are selling computer accessories and you choose generic keywords like a laptop, computer, mouse, etc then you can never reach your targeted audience. 

In order to reach them, you need to be more specific in terms of keywords like Dell laptop, HP laptop, wireless mouse, etc. Thus, choose your keywords wisely in order to win the race!

Ecommerce SEO

Mistake2: Unoptimized Product URLs

This is one of the biggest mistakes that most of the eCommerce business owners make. They don’t give much importance to the product URLs. But it is important to make your product URLs SEO-friendly.

SEO-friendly URLs have two major benefits; firstly it is considered by Google as one of the ranking signals and secondly, it makes your website look more good.

It is a fact that clean URLs are clicked by the majority of people as compared to the URLs that include any symbol/score/dates. 

Most people focus on meta tags because they are visible to users and if they are good then users visit their website. Along with this, URLs are also visible to the users and if they are not user-friendly then people will think twice before visiting your website. Thus, optimize all of the product URLs of your website in order to increase the traffic.

Mistake3: Duplicate Content

The issue of duplicate content can easily rise in the case of eCommerce websites. This is because eCommerce sites have many identical products with little difference in terms of size or color. Also, the meta tags of the product pages are similar sometimes which raises duplicate content issues. 

This is not good from the SEO point of view because Google considers it to be the duplicate content found on the pages. As per Google, content is considered to be one of the ranking signals. 

Duplicate Content

If duplicate content is found on your website then you have to face traffic and ranking loss. Google doesn’t like to show the same content on different pages because its main focus is to give the best information to the users.

You have to find out the pages that have similar content and fix the issue by changing the content on each page. Also, work on the meta tags and make unique tags for each of the product pages. This is vital to rank your webpages on Google at the top position.

Mistake4: Broken Links

Google is making updates from time to time in order to improve the search results for its users. If you have a page that includes broken links or showing 404 error then it’s time to take the step forward and make the improvements.

Broken links are not a good signal because it gives a bad experience to your audience and also gives a red flag to search engines. So, if your website has this issue then it is essential to fix it as soon as possible.

Broken Links

Mistake5: Ignoring Website Loading Speed

According to searches, it is found that 60% of online shoppers are buying products from those websites that took 2 to 3 secs to load. Importantly, it is also considered by Google as one of the most important ranking signals.

If your website takes time to load then users will bounce back from your site which will increase the bounce rate of the website. This is not good at all for the growth of your eCommerce store online. 

The giants of the eCommerce industry like Amazon, Myntra have 2 secs of website load time. So, analyze the factors that are behind the high loading time and fix them. You can use tools like GTmetrix and tools.pingdom to check the high loading speed factors.

Mistake6: Not Mobile Friendly

Nowadays, everyone is using smartphones and they use it to search queries on Google. It is vital to optimizing your website for mobile as you optimize it for the desktop because the number of mobile users is increasing day by day. 

Mobile Friendly Website

Let’s understand its importance with the help of an example.

Suppose the users search for a product via mobile that you have in your store. If your website is not mobile-friendly then it gives a bad experience to the users and they bounce back from your site. This will decrease your traffic, organic ranking, sales & conversions.

Therefore, it is important to make your website mobile-friendly for increasing the chances of sales & traffic.

Conclusion:

It is a good idea to start an eCommerce store to sell the products online and increase brand authority in the market. If you want to be at the top position in SERP, then avoid the above-mentioned mistakes and increase the website traffic, organic ranking, and sales. 

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SEO

10 SEO Tips To Increase Your Ecommerce Store Sales

SEO is a popular way of marketing that helps brands and businesses to grow organically by achieving top positions on SERP.  The higher the site can rank on SERP, the chances of getting more traffic increases. 

According to research , it is proved that the organic results are clicked 90% more than the paid results. One of the major benefits of SEO is that if you get ranked at a higher position in SERP, then you will get more traffic and sales without investing much money. 

Before starting to implement SEO strategies on your ecommerce store, it is important to be aware of the fact that “SEO is simple in theory but it is quite competitive in terms of practice”. This is because Google has defined different factors for analyzing and ranking a website on the top position in SERP. 

So, let’s talk about the effective ecommerce SEO tips that will definitely enhance the sales of your online store.

Tip 1: Keywords Research

Keywords are basically the search queries that people use to search for something on Google. It is vital to find the best and relevant keywords for your website because it is the foundation of the SEO strategy.

Keyword Research

Now, there are two types of keywords; branded and non-branded. Branded keywords are beneficial for you as they will give you better conversion because the customers that you get from these keywords know about your business and specifically looking for your company.

From the above statement, it is clear that you will get good conversions through branded keywords but that doesn’t mean you need not to focus on non-branded keywords.

Non-branded keywords are also important for you because they will introduce your business to new customers who are looking for some products/services that you are offering. These keywords help you to expand your market share and increase your brand awareness online. 

Once your market is expanded, then those new customers will get to know about you and they begin to search using branded queries. Therefore, consider both types of keywords.

For doing keyword research, you can use Google keyword planner, SEMrush, ahrefs, ubersuggest, keywords everywhere and choose the relevant & best keywords. 

Once you finalize the keywords, place them in the meta tags, heading, product descriptions, Image alt texts, and URLs for the effective results.

Tip 2: Engaging Content

It is essential to understand what type of content your audience is looking for before creating it. Remember one thing, that you are communicating with your audience through your content. So, include a blog section on your ecommerce website and create the content which is useful, informational, and engaging.

Engaging Content

Before writing content, do some research about the type of content related to your niche that people are looking for. To do that, you can check your competitors blog section and also use Google, ahrefs, buzzsumo, Google trends to take the idea about the trending topics. This will help you to compete with your competitors and win the race!

While writing content, make sure to avoid mentioning unrealistic expectations or facts as this will mislead your users and they may not come back to your website again. 

Just focus on creating the type of content which helps to build your brand authority in the market and cultivates the trust of your audience on your brand for the long term. 

Tip 3: Social Media Integration

Nowadays, every business has created their accounts on different social media platforms like Facebook, Pinterest, Instagram, and Twitter because the majority of the people are present on social media. They are spending most of their time on these platforms and this is a great way to connect with new customers & increase the sales.

Social Media Integration

Whenever a new customer connects with you, the first thing that he will do is to check your social media platforms. If you are active over there and post regularly new content then the chances of sale increases because the customer begins to trust you. 

Be active on your social media and interact with your audience as this will help to build strong relationships with your audience. So, integrate the social media platforms with your website and do free advertising of your products.

Tip 4: Product Page Optimization

In an eCommerce store, product pages are very important. To optimize them, firstly find out the most relevant keywords for each product page of your website. Once you find out the best keywords then include them in the product description, meta tags, and heading tags.

Product Page Optimization

Remember one thing, in order to boost your SEO strategy, it is vital to optimize each individual product page. This will help the potential customers to reach your products online easily.

Tip 5: Explore Business Globally

Maybe at this point, you are not a big ecommerce store. But you dream of expanding your business at a global level. It is obvious that to reach there, you have to invest some money on paid marketing & ad promotions. 

Before investing money, try something that is free of cost and this will also help you to judge whether you can compete with your global competitors or not. To do that, reach out the international brands like ebay and amazon and see whether they allow you to sell products. 

Explore business globally

Just list the products & services in a portal and see if they can be accepted on an international level. Apart from this, you will know which markets are the best for targeting.

Tip 6: Image Search Optimization

Nowadays, image function is widely used by the people to search for some product. The basic idea behind this is that when users search some product on Google then they will check the images and the product which they like the most, click on it and buy it. So, optimize your products for image search. 

Suppose you are selling “summer dresses” and if you optimize your products for image search then you will get more conversions & sales. 

Image search optimization

For optimizing products for image search, you have to add the focus keyword on “Img alt tag”. The “Alt Tag” describes the picture in a web content. So, include the keyword in it in order to show up in the image search.

Tip 7: Link Building

Link building is one of the most important parts of the SEO strategy. But remember one thing, the quantity of backlinks doesn’t matter if they are of bad quality. Only high-quality backlinks matter!

Link Building

By high-quality backlinks we mean that the sites that you link to and receive links from must have good reputation and traffic. So, focus on getting backlinks from high-authoritative websites.

Tip 8: SEO-Friendly URLs

URLs play an important role as they are the building blocks of an effective site hierarchy. The URLs don’t include any symbols (? , +) or score as it has a negative impact on the ranking of your website. 

SEO-Friendly URLs

While creating a SEO-friendly URL, follow the below tips: 

1. Include keywords in the URL.

2.Avoid using superfluous words & characters. 

3. Make them short.

4. Avoid using dates (like 2020, 23, etc).

5. Help with navigation.

6. Go with HTTPS.

Tip 9: Customer Reviews 

Nowadays, customer reviews are very important to businesses. This is because they will help to build the trust of your new customers in terms of your products/services. If the reviews on your products are good then you will definitely get the more number of sales. 

Online reviews play a major role in the decision making process of a buyer. Before buying any product online, the users check the reviews so that they can get to know more about the product and then make their final decision. 

Tip 10: Reduce Website Load Time

One of the major ranking factors is load speed of the website. If your website is taking more than 3 secs to load then the user will bounce back from your website. This will give your user a bad experience about your website.

Website Load Time

The longer your website takes time to load on the user’s browser, the more your bounce rate will increase. The higher bounce rate is not good for your website as Google considers it’s a bad signal which will affect your ranking badly. So, reduce the load time of your website in order to get more customers and good ranking in SERP. 

Conclusion:

Ecommerce niche is quite competitive as compared to other niches. Due to increase in competition, the small businesses or startups have to face a lot of problems in building their brand, getting traffic, and conversions. 

In order to overcome this problem, you can implement a SEO strategy which is created by doing proper research and analysis of the market.

While there are a lot of ranking factors that are considered by Google in ranking a website, it is important to focus on staying relevant and targeted. Produce constantly unique and fresh information for your users so that they can stay connected with you in the long run. 

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SEO

A Definitive Technical SEO Checklist for Ecommerce Website (Updated for 2021)

In today’s time, eCommerce is one of the fastest-growing industries. For eCommerce websites, technical SEO is one of the essential things as these websites have a number of web pages. You can take help from an eCommerce marketing agency to resolve the technical eCommerce SEO hurdles. 

Now before discussing further Technical SEO for eCommerce websites, we should be familiar with the term Technical SEO.

What is Technical SEO?

Technical SEO plays a crucial role in improving all the technical aspects of your website. It helps to make the website faster, easier to crawl, and understandable for search engines to increase the visibility of the most relevant web pages in SERP while a search.

Why Technical SEO Is Important for Ecommerce Websites?

As we know eCommerce websites have a number of web pages including collection pages & product pages. Technical SEO helps to rank the most relevant web page in SERP while researching. Overall, It increases traffic on your website and also generates more leads & sales for your eCommerce store.

There are various SEO tools that you can use to do the audit of your eCommerce website. The benefit of doing this audit is that you can find out the list of issues & errors on which you have to work in order to improve the ranking of your website.

Here is a Definitive Technical SEO checklist that you must know to technically optimize your eCommerce website:

1. URL Structure

Ecommerce websites have a lot of products. A properly defined URL structure is vital for the better performance of eCommerce websites.  

In eCommerce websites, if you don’t organize the URL structure from the beginning then you may have to face many problems. There are different categories on an eCommerce website and under each category, there are different products. 

So, each product URL should be defined as;

www.example.com/category-name/product-name

By defining all of the product URLs in this way helps to avoid confusion for the search engine when its bots come to index the pages. 

2. Site Structure

The ideal structure of an eCommerce website should be like that;

Homepage > Categories > Subcategories > Products

It is essential to have a well-defined site structure so that visitors can access the website. It should be clear and consistent.

Pro Tip: Always make sure to keep the important pages/product pages no more than three clicks away from the homepage.

3. Sitemap

A sitemap is used to tell the search engine bots to crawl and index the pages. Basically, there are two types of sitemaps; HTML & XML. HTML sitemap is for the users so that they can navigate the website easily. On the other hand, the XML sitemap is for the search engine.

It is important to understand that submitting an XML sitemap, doesn’t mean that your web pages will be indexed. It’s just a way of recommending website pages to the search engine bots to crawl & index them.

For SEO purposes, XML sitemaps serve as an invitation to the search engine bots to crawl a URL. This sitemap is generated by the developers. 

HTML sitemap is much easier to understand by the users so that they can easily access the web pages. 

4. Robots.txt

Robots.txt is a text file that tells search engine bots which web pages it should crawl and which not to. There are several benefits of this file like;

a) Block pages of your website so that you don’t want to index them. 

b) Maximize your crawl budget.

c) Prevents resource pages like PDF, images, etc to be indexed by the search engine.

In an eCommerce website, there are few pages on which it is essential to implement the robots.txt file. For example;

  • /cart.php
  • /checkout.php
  • /finishorder.php
  • /*login.php

5. Connect with Google Search Console

Google search console is the best platform provided by Google to submit your website to its search engines for indexing. When your e-commerce website is ready for launch, you have to submit its XML sitemap to google search console & it will crawl your site to start displaying in SERPs. 

Google search console also helps to measure the success of your website by providing you daily real-time insights & performance reports. These reports assist you to make required adjustments based on your current data to further improve your website’s performance. Besides, you can also perform various other tasks using GSC:

  • Check & Improve Page Experiences
  • Get Crawl Reports & Fix Crawl Issues
  • Inspect URL and Audit & Optimize Your Backlinks

6. Connect with Google Analytics

Once you have done with the google search console connection, you should also connect your e-commerce website with google analytics. It is a powerful analytical tool that helps you to understand your website visitors’ behavior such as how many visitors are visiting your website, their geographical location, how they interacted, & many more.

You can connect your eCommerce platforms like Shopify, BigCommerce, you can use direct connect options for your website with google analytics without copy-pasting any code.

7. Find & Fix Crawl Errors

There are mainly two types of crawl errors i.e. site errors & URL errors. Site errors are more crucial than those impact the whole website usability. On the other hand, URL errors are related to a particular webpage so less impactful than site errors. 

You have to find these errors & fix all these errors to better user experience for your eCommerce website. It will also help to get more leads for your eCommerce store.

8. Find & Fix Broken Links

There are some links on a webpage that can’t be found or accessed by a user, called broken links. 

We’re continuously uploading new products, updating existing pages, updating your website theme, optimize your website architecture & update web content. Broken links are negatively impacting your website & spoil the user experience.

We have to find & fix these broken links if they exist on our eCommerce website. It improves user experience, boosts SEO rankings, increases the authority & trustworthiness of your website.

9. Find & Fix Orphan Pages

A web page that doesn’t contain any link is called an orphan page. Search engines have two methods to find new pages as it crawls a link from another page & it finds the URL in an XML sitemap. 

So, if you want to google crawls & find your webpage, you have to use proper linking into the web pages of your eCommerce website. It helps to index your new web pages on the SERPs & also helps in ranking.

10. Redirect Product Pages

In an eCommerce store, there are several pages that are out of stock or showing 404 errors. It is necessary to redirect that page to the most relevant page.

For redirection, you can use 301 permanent redirects. If not, you can also use the 302 redirects, by allowing Google to continue indexing the URL.

11. Duplicate Content Issues

Duplicate content issues can create trouble for the SEO of an eCommerce website. Google is against duplicate content and is refining the SERP constantly by removing the web pages that have duplicate content. There are many updates that Google has announced against this issue.

Along with this issue, there is another issue which is named “thin content” on the website. This issue is also not good for the user experience. Due to these content issues, users will not get satisfaction and this will increase the bounce rate of the website. It is vital to fix this issue if your website has one.

12. Page Speed

Google considers page speed as one of its ranking signals. This simply means that if your page has low speed then your website will get less traffic and due to which you have to face loss in revenue. 

The faster the page speed of your website, the better you will get ranking, traffic & ROI. In order to check the page speed, you can use tools as there are numerous tools available online for free of cost. 

With the tools, you will also get to know which factors are responsible for the high load speed of your pages. This will be beneficial for you to work on the factors.

13. Schema 

This will help you to enhance the appearance of your products in the search results as they are shown to the users in the form of rich snippets. 

The structured data provides additional information to the search engine in order to improve the visibility & CTR of the products. The most common forms of structured data that include are product name, price, delivery, rating, availability, and discounts.

By adding these structured data to the product pages of your website, you can increase the chances of CTR, traffic, and web ranking. If all of these factors get improved then automatically you can see an increase in ROI.

14. Mobile-Friendly Website

These days, your website must be mobile-friendly as Google considers it to be one of the most vital ranking factors. Google firstly checks the mobile version of your website to determine indexing & rankings.

In order to improve the rankings, you need to focus on the design of your website which should be responsive, must have user-friendly URLs, and have good page speed on mobile & desktop.

15. Internal Linking

Internal linking is an important SEO strategy for eCommerce websites. Through internal linking, web pages are connected with each other. It also helps search engines to understand which of your web pages are more useful & popular.

Conclusion:

There are several aspects of technical SEO that need to be considered. It is essential to find out the issues and resolve them in order to avoid big consequences in the future. 

I hope this article will help you at the initial stage in order to understand more about technical eCommerce SEO. If you have any other technical SEO factors that we missed, do let us know in the comments.

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SEO

Importance of SEO For Ecommerce Business

Nowadays SEO is one of the most essential marketing tactics. The main purpose of SEO is to improve the ranking of the website on the search engines. When you will appear on the first page of Google search results then you will be able to engage more people with your website. This further helps to drive more traffic on the website.

Here’s a proven fact, “Search engines bring 10 times more traffic on eCommerce websites as compared to social media”. According to a recent study, it is clear that the primary source of traffic for eCommerce websites is search.

How do SEO benefits an eCommerce business?

The following are the top benefits that SEO provides to eCommerce businesses:

1. Grow relevant web traffic 

If SEO tactics are properly implemented on the eCommerce website then there are high chances of getting relevant traffic on the website. Let’s understand this with the help of an example. 

If someone searches on Google for the product that you have and your site will appear at the top then the user will definitely click on the link. In case your webpage has the relevant information then there are high chances that the search can turn into a purchase. 

This is because when the user finds exactly what he/she is looking for then they will make the decision to buy it. With the help of SEO, your customers can find you easily and this will result in an increase in traffic on the website.

2. Increase ROI

The traffic on the website will increase when users visit your website. If your website has the relevant content then the user can buy the product from you. This will automatically increase the profits and revenue of your business. 

increase roi

SEO provides an opportunity to your users to find your store in the comfort of your home. Nearly 30% of people purchase the product after searching for the product on Google. 

3. Long-Lasting Benefit

The paid results do not last long because once the budget runs out, your website ceases to show on the search results.

Here, SEO has an advantage as it drives free traffic to your website which is also long-lasting. If your website is properly optimized with SEO then it will maintain its position in SERP ranking for a longer time. 

4. Improves the user-experience

As we all know, online shopping has been on the rise. Everyone prefers to buy the items online whether it is grocery, dresses, makeup, food, etc.

Another important fact is that the users will buy the products online from those stores that have a well-optimized web page by including all of the essential details, specifications, reviews, etc about the product. 

ecommerce seo

Customers really like those websites that maintain transparency with them. So, always make sure that your policies are transparent to your customers.

Also, most of the people are doing online shopping through mobiles. Therefore, it is important to optimize your website, and make it mobile-friendly, work on the loading speed, content, engagement, etc. When visitors access your website easily then they are more likely to make purchases. 

5. Brand Building

While building a brand, focus on the blog section of your website. This is because people are drawn to stories. If you tell them the stories about your brand journey then this will build the trust of your audience and they will feel more connected with you.

If you will provide high-quality blogs to your audience then this will help you in retaining your brand authority in the market. Also in ecommerce SEO, blogs are a great way to drive traffic on the website. 

When your website appears at the top position in SERP, it’s a sign of assurance for your customers that your online store is better than other stores. This will build your brand authority. 

6. Global reach

If you can increase your shipping area then the reach to your potential customers will automatically increase. As everyone is online shopping, you can get more customers as compared to offline. 

ecommerce SEO

Once you start your eCommerce store, it is important to work on its marketing strategy and SEO is one of the best ways. It increases the visibility of your website on the SERP. This will help to increase traffic, ranking, and sales. 

Conclusion:

Nowadays, there are nearly 44% of people who start their online shopping with a Google search. It is a proven fact that 40% of traffic on eCommerce sites comes from the search engine as people are showing more interest in online shopping.

According to the stats, it is also proved that 25% of eCommerce store orders come directly from organic traffic. From these stats, it is clear that your website must rank in SERP for more organic traffic. Therefore, it is essential to invest time & effort on the SEO strategy that can help you to bring your website at the top position in SERP. 

 

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SEO

10 Obligatory Features of an Ecommerce Website

Ecommerce businesses are growing faster than ever. The success of an eCommerce website depends upon its functionality, features, and design. It is important that your website is marketed well and also you should offer the best features to your customers. 

Being an eCommerce website owner, you must be aware of the following essential features stated as follow:

1.User-Friendly Website

Studies show that 76% of the consumers say the most important feature that an eCommerce website should have is “ease of use”. Let’s understand this with the help of an example:

Suppose you have the products with lesser costs as compared to your competitor, but the design of your website is a little bit complex. Due to a complex website design, the user finds it difficult to navigate through the website. This will give rise to the chances that the user will bounce back from the website.

The consumer will always prefer to purchase the products online from those websites that have simple & elegant design, no matter how many good deals you have set on products.

The following are the few points that you can consider to make your website more user-friendly:

a) Improve the search functionality on your website with an autocomplete option.

Improve the search functionality on your website

b) Understand what your customers want from you (means understand the customer behavior in detail).

c) Work on creating effective and easy navigation for users.

d) Make sure to provide a trustworthy payment platform to your customers so that they can make the transaction easily.

e) Always activate the chat option for your customers as this is the favorite way of your users to contact you.

2. High-Quality Product Images & videos

High-resolution product images are helpful for the consumers to check the product details and make the decision to buy it. 

Nowadays people are becoming more aware and they keep an eye on both product images & videos before making any decision. 

Statistics show that there is a 40% drop-off rate in those products that don’t have videos.  So, it is essential that when you are showing the product images to your customers, make sure that they are of high-resolution. Also, make a 20 to 30-sec video to show the product to the customers. 

3.Mobile-Friendly Website

According to the statistics, 60% of people buy products online through their mobile phones. With these stats, it is clear that if you want to increase your sales & traffic, then your website should be mobile-friendly.

The term “Mobile Friendly” means that your eCommerce website should be easy to use on mobile phones as easy as to use on computers. 

It doesn’t matter whether you have millions of products. But if you are successful in creating a mobile-friendly experience for your shoppers then you will get huge traffic & sales. 

4.Well-Designed Product Pages

The design of the product pages should be clean, engaging, and easy to use. The product images on the web pages should be of high-resolution. 

The product pages on your website must have a filtering option so that the user can easily find out the products & their prices. This option makes the buying process simpler for the customers.

5.Customer reviews 

About 95% of people read reviews before buying the product. Customer reviews play a major role in increasing sales. 

It builds trust & credibility and gets sales to boost. Online customer reviews play an important role in improving the ranking of eCommerce websites on the search engine.

6.Special Offers

Nowadays, online users are savvier than ever. One of the best marketing strategies for an eCommerce website is to give special offers to your customers. It is one of the best ways of doing the promotion of your brand & products. You can increase your sales by offering great discounts, offers & deals.

best marketing strategies for an eCommerce

7. Social Proof

By providing the social media icons at the bottom & top of your website helps your audience to connect with you. This is the best & easiest way to bond with your audience. Therefore, it is important to include all of your social media icons on your website. 

8. Security Features

One of the most important features that an eCommerce website must have is “Security”. The eCommerce security features include SSL certificate, two-factor authentication, use of a firewall, and a privacy policy link in the footer. 

9. FAQ Section

The main purpose of the FAQ page is to answer customer queries. It is a simple yet powerful way to add additional benefits to your business like it saves time, builds strong relationships with your customers, and turns negatives into positives.

10. Return Policy

This is one of the most important features that an eCommerce store must-have. The return policy of your store must be well-written on your website. This is a customer trust-building feature that your eCommerce store must carry. 

This is essential for the customers because it makes sure they can return or change the product in case they don’t like it.

Conclusion

Getting more traffic and sales should be at the top of your mind if you are running an eCommerce store. These are must-have eCommerce site features that will help to boost your traffic and sales to a great extent.

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SEO

E-Commerce Website Audit Checklist 2022: A Definitive Guide

Nowadays, just creating a website is not enough, and you can’t expect people to find you by simply creating a website. If you want organic traffic on your website, it is important to constantly evaluate your website and make the necessary changes to make it user-friendly.

If you have an eCommerce store, you need conversions and traffic on your website. For that, you need to do an SEO audit of your website.

In this blog, you will learn how to audit an eCommerce store to improve traffic and conversions.

What is the need for an eCommerce SEO audit?

These days, 80% of people shop online to save time, and people get more offers & discounts on online shopping.

If you have an eCommerce store, you must compete with Amazon, eBay, Flipkart, etc. These websites are online giants, and mostly, it becomes pretty tricky for you to compete with them.

If you want to stand on Google’s first page, you need to work on your SEO strategy. By having a solid plan, you can compete with them.

To create a strong SEO strategy, you should have a better understanding of what elements on your site need improvement. The right way to find out those elements is to conduct an eCommerce SEO audit.

How to conduct an eCommerce SEO audit?

Follow the below steps to conduct an effective eCommerce SEO audit.

1.Technical Audit

In a technical audit of the website, consider the below points, and check them step by step.

a) Firstly, check the robots.txt & sitemap of your website. It is essential because it helps Google bots to find, crawl, & index your website.

You can use tools like ‘seositecheckup.com’ to check whether it is present on your website or not. You can also check it out manually by following the below instructions:

For robots.txt,

www.abc.com./robots.txt

For sitemap,

www.abc.com/sitemap.xml 

b) Check the number of broken links or 404 error pages on your website. You can do this through Google Search Console or by using an extension (Check My Links). It is important to find the broken links, giving a terrible user experience. Due to this, the bounce rate of your website can increase.

c) Check the meta tags (both titles & descriptions) of all the pages of your website. Meta tags describe your page content to the search engines and website visitors. So, it is vital to have an appealing meta title & description to increase CTR.

2. Mobile-Friendly Audit

Most of the users are doing online shopping through their smartphones. So, your website must be mobile-friendly.

If a user opens your website on his phone and can easily navigate your products, you can get more traffic & conversions on your eCommerce store.

You can use Woorank to check the mobile friendliness of your website.

Benefits of the mobile-friendly website:

A mobile-friendly website is beneficial in many ways like;

  • Improve CTR
  • Improve user experience
  • More flexible
  • Cost-effective
  • Attract more customers

3.Speed & Usability Audit

Site speed is one of the essential parts of the website audit. Check the overall loading speed of your website and take the necessary actions to improve it.

If the loading time of your website is high, then users will come back from your website. This will increase the bounce rate of your website & decrease the traffic.

Check the website speed regularly to increase the conversion rate. Through GT Metrix, you can find the files responsible for slowing down the website, like caching, minification, compression, and image optimization.

4.Product Organization Audit

Can users navigate the products easily? Product organization is a vital part of the eCommerce site audit. Performing a site audit from this prospect is vital because user experience matters greatly for an eCommerce store. If the users can find out products easily on the website, it is considered the proper product organization.

Therefore, analyze your users’ behavior and ensure your categories are appropriately optimized. You can use analytics to understand the behavior of your audience.

While doing this audit, if you find any 404 error pages or dead pages, redirect them to the correct page.

5. Backlink Audit

Quality backlinks are an important part of SEO strategy. So, your site audit must focus on the backlink quality compared to the backlink quantity.

6. Imagery Audit

Imagery audit helps you to invest in high-quality original images. These images provide an accurate view of the product to the visitors, which builds their trust & the chances of buying the product will increase.

7.Content Audit

These days, content is the king & the foundation of a website. If your content is informational and engaging, you will get more traffic & conversions. So, it is essential to work on the content of your website.

For an eCommerce store, the content of product descriptions & headlines plays a very significant role. Before making any purchase, the user reads out the report, especially the product’s features.

Conclusion

By doing an eCommerce site audit, you can find the errors and work on them to increase traffic, leads, and sales. Auditing is the best thing that you can do for your online business.

If you haven’t audited your eCommerce website yet, then comment in the below section and get the auditing done by our experts.

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SEO

Google Analytics For Ecommerce Store: A Definitive Guide 2022

Are you running an eCommerce store? If yes, you would probably know about the importance of Google Analytics.

If you are not aware of Google Analytics, you will get to know about this after reading the blog. 

Analytics is one of the essential things that every eCommerce store owner should know. Without analytics, you can’t analyze the performance of your store. 

Google Analytics is a free service offered by Google for tracking & analyzing website traffic. This powerful tool is straightforward to set up & can show you how much traffic is coming to your website.

Why do you need Google Analytics?

If you are running a physical store, it becomes pretty easy for you to analyze your customer’s behavior & can easily calculate the number of sales & profit. 

Suppose if you are running an online store, then it becomes difficult for you to analyze the performance factors of your store. In that case, you need to use Google Analytics. 

This tool will help you find out the sources from where traffic is coming and the customer’s behavior and better understand the sales funnel.

With Google Analytics, you can better understand the performance factors and take the necessary measures to improve your marketing.

How to set up Ecommerce tracking through Google Analytics?

  1. First, create a Google Analytics account with your Gmail ID. 
  2. Once you have signed up with Google Analytics, create a new account by choosing your website & following all the steps.
  3. Click on the “Get Tracking ID,” and you will get a script. The script will look like this;Get Tracking ID
  4. Open your Shopify store Admin, go to “Settings,” & paste the script into the field provided.

Shopify store Admin

After verifying the website with the Google Analytics account, the last step is to turn ON the eCommerce tracking option in Google Analytics. 

  • Sign in to Google Analytics.
  • Click Admin, and navigate to the view you want.
  • In the VIEW column, click Ecommerce Settings.
  • Set Enable Ecommerce to ON.
  • Click Save.

google analytics for ecommerce

How does Google Analytics work for your eCommerce store?

Google Analytics is the best way to extract valuable information that will help you understand your store’s performance in a meaningful manner. It includes four steps:

1.Data collection

The first step in this process is to collect the data in real time. 

A JavaScript code is used to track that data & this code is placed in the website’s markup. Once this code is inserted into the website, it starts to collect the data & transfer that information to the Google Analytics servers. 

The information includes the date and time of the session, device type, operating system, screen resolution, location, etc. This proves to be helpful for you while improving your store’s performance & increasing sales.

2. Data Processing

Data processing is essential because raw data is not valuable until processed and displayed in a meaningful way. 

Once the JavaScript code collects the user’s data, it is sent to Google’s service to process it understandably.

Google converts the raw data into meaningful metrics that help evaluate the performance of the eCommerce store. One of the most important metrics for an eCommerce store is revenue. 

If the ROI of your store is high, then it means that you are making profits. If this does not happen, then your business is at a loss. Through data processing, you can analyze the revenue of your store quickly.

3. Data configuration 

Once the data is processed, it is manipulated to fulfill some configurations. Let’s understand this with an example;

Suppose you want to exclude the traffic coming from your office IP address to the store. It is an excellent idea to do this because you will search your website so many times in a day, and when you check the data in Google Analytics, you will see massive traffic. But in reality, it’s not valuable data for you to analyze your store’s performance. 

When you exclude your office data, you can see who is visiting & interacting with your website. This will help you take the necessary steps to increase the ROI of your store.

In Google Analytics, it is essential to create different website views to have the most accurate data.

Data configuration

4. Data Reporting

Google Analytics provides several reports with valuable information that will help you analyze your store performance. 

Google Analytics breaks down the reports into different categories like;

  • Real-Time – This report will show you the user activity on your site in real-time.
  • Audience – This report will show you in-depth about who is on your site.
  • Acquisition – This report will show how many users found and arrived at your website.
  • Behavior – This report will show you your users’ behavior when they visit your website. 
  • Conversions – This report will show you the number of sales and conversions of your store.

When you access Google Analytics, you will get the “Report” option on the left side menu. From there, you can access the reports & download the data.

Conclusion:

Google Analytics for eCommerce will naturally look a little different than Google Analytics for restaurants, service providers, and other types of businesses. The focus is more on revenue, transactions, and how website usage drives sales in measurable, concrete ways.

While setting up the eCommerce tracking side of things does take time, it gives you so much valuable, actionable information you can use to improve your site to drive more sales.

What do you think? Do you use Google Analytics for eCommerce? Which tracking features do you find most helpful? Share your thoughts and questions in the comments below! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

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SEO

Ecommerce SEO: Drive Organic Traffic For Your Store

Ranking higher than the competitors on the search engine has become a desire for every businessman.

From the business point of view, you should know about SEO and how it is helpful in getting your eCommerce site at the top of search engine result pages. 

Let’s have a look at some interesting stats:

  1. 45% of people start their online shopping journey through Google Search.
  2. According to the SEMRush report, 40% of traffic to all online stores comes through the search engine (Google).
  3. According to Business Insider, 25% of eCommerce orders come from Google search(organically).

Keyword research for eCommerce websites

Keyword research is the most important part of SEO strategy. 

With the help of effective keyword research tools, you can do the research and find out the list of keywords that are productive for your niche like ahrefs, SEMRush, Google Adword Keyword Planner, ubersuggest, keywords everywhere, etc. 

Consider the following points while doing keyword research for eCommerce websites.

1.Search monthly search volume

Search volume defines how frequently a keyword is searched on a search engine. The high search volume of a keyword means that the particular keyword is searched by a lot of users. 

The competition will be also high for that keyword if you want to rank for it. 

While choosing the keywords, focus on product-based keywords and also choose keywords by comparing its search volume with the level of difficulty.

 It is important that you make the decision of choosing the keywords wisely!

2.Relevancy

Relevancy is a major factor for ranking at the top position on the search engine. 

Suppose you find out a keyword that has a high search volume, but if it is not relevant to your product/service then it is not a good option to opt. 

Pro tip:  choose those keywords that are highly relevant to your business.

3.Spy on the competition

Competitor research plays a crucial role in refining the best keywords for your business. Firstly, check on which keywords your competitors are ranking for. 

Now a question arises, why is this important?

It is important because you can determine how much work you have to do to come up with great ideas in order to rank your website.

keyword

On-Page SEO on eCommerce websites

Through On-Page SEO, you can see a rise in the leads, traffic, and sales of your products. From the above mentioned stats, it is clear that most of the people start their online shopping journey through organic search on Google. 

If your website isn’t visible in the search results, then it becomes difficult for your audience to reach you. If you want them to reach you then it is important that your website appears on the SERP. 

A perfectly optimized eCommerce website includes the following things:

  • Title tags
  • Description tags
  • Product & category page content
  • Optimized URLs
  • Schema implementation
  • Mobile friendly

 

1.Title tags: The length of the title tag should be 60 characters and should include the target keyword in it.

Suppose your keyword is “Nike shoes”. Instead of adding the exact keyword in the title tag, add some suffix or prefix along with the keyword. Like “Nike shoe price” or “Nike shoe sports”. 

Title tags

Make sure that the keyword that is generated after adding suffix or prefix to the targeted keyword should be searched by the people.

Here is the list of few general prefix & suffix that are mostly used by the people while searching products online:

  • Cheap
  • Deals
  • Review
  • Best
  • Online
  • Free shipping

 

In the title tags, try to make use of the magnet words that will help you to increase the CTR. For example; X% OFF, at the lowest price, etc.

2.Description tags: The length of the description tag should be 160 characters and should include the keywords in it.

  It is an important part of On-Page SEO & helps to increase the CTR. 

While writing description tags, include phrases like free shipping, items on sale, buy now, price of an item, great selection, etc in order to maximize your page CTR.

Here are a few examples of phrases that you can use in your description part.

  • Save ____% off on ____.
  • All of our ____ are on sale right now.
  • Get FREE shipping on all ____ today.
  • Click here to see all of our exclusive deals on _____.
  • Great selection of ____ at the guaranteed lowest price.

 

3. Product & category page content: While writing content for product & category pages include 1000 words on your page and use your keywords 3 to 5x.

Along with the targeted keywords, also use LSI (Latent Semantic Indexing) keywords. 

For example; You are optimizing your product page content with the keyword “Nike shoes”. In this case, LSI would be Nike shoes on sale, cheap Nike shoes online, Nike shoe price, Nike running shoes, etc.

4.Optimizing URLs

According to a recent study, it is found that short URLs tend to rank at a higher position on SERP than long URLs. 

As you are running an e-commerce store, it is important to know that your URLs will include categories and subcategories like https://abc.com/category/subcategory/product.html and also make sure to add keywords in it. 

5. Schema Implementation

If you want to stand out from your competitors then the implementation of a schema is the best option for you. 

For eCommerce websites, building people’s trust is the biggest achievement. To do so, you can add reviews in your rich snippet and make it eye-catchy. 

Schema Implementation

6. Mobile Friendly

Nowadays, everyone is using mobile phones to search for their queries and to do online shopping. 

It is important that your website should be mobile-friendly. If it is not then you will lose most of your customers. 

7. Ecommerce Link Building

Following are the effective link building strategies for eCommerce websites:

1.Video marketing

Video marketing is gaining popularity day by day. For eCommerce owners, videos are a great option to promote their brand’s products. It is found that users get more engaged with the videos. It provides a better experience to your user about your product. 

For e-commerce brands, there are three types of videos that will help to increase their CTR.

  • How to or Tutorial videos
  • Customer testimonial videos
  • Informative videos

So, if you are running an eCommerce store then you should use this link building strategy in order to increase your CTR & sales.

2.Blogs

Blogs are one of the best ways to boost the ranking in SERP.  Include a blog section on your website and add link-worthy content. This content can be informative, engaging, trending news, and interesting facts about your niche. 

Your ability to engage your targeted audience is the most valuable asset of your business. A well-organized blog with engaging content is a magnet and your audience is the Iron. That’s how it works! 

 Blogs further help you in bringing more traffic to your website, increase brand presence, generate leads & sales. 

3.Events

This is one of the most effective ways of e-commerce marketing. Firstly find out the events related to your niche that are going to happen and reach out to their organizers & ask them if they would like to feature some of your products at the event.

This will help you to connect with your targeted audience and generate more conversions.

e-commerce marketing

 4. Broken link building

Find out the list of websites that have broken links from ahrefs.com. After finding the lists, reach out to the website owners and ask them that there are broken links on their website and mention that you have a good alternative to link to.

Conclusion:

In order to increase the presence of your brand online,  increase sales, traffic & conversions, you have to optimize your website. When SEO is done in the right way, you will see instant growth in traffic & sales.

As we know SEO is time-consuming & takes a lot of effort, but if it is done in the right direction, then you will get huge benefits without spending a single penny.

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SEO

5 Best Tools For Local Businesses

When marketing is done at its best, there is no limit to the benefits you can earn! When the whole world is online why can’t you make the best out of it? 

Online marketing is a gem if utilized effectively. From building credibility, to be able to track inventory and attract interested customers. 

Let’s cut to the chase and discuss how to take your local business to new heights! 

With the advent of technology, there are a number of online tools available that can further help you to increase sales. Take a look towards the unbeatable tools online to enhance your Local Business:

1.Google My Business

Google My Business is one of the vital tools that you need to grow your business online. Here you can update your business profile with pictures, phone number, directions, reviews, website links, etc. So that whenever local audiences search about your product or service, your online business appears in the results to them.

As per the factual information the people interested in, buy locally. Almost 50% of searches on Google are local searches.

Google My Business show business profile upfront of local searches according to the search terms. Most of the time people are more likely to convert easily if they find the right product or service locally.

Why do you need Google My Business(GMB)?

  • One time setup and update after some time.
  • Increase the visibility of your business online.
  • GMB allows people to leave reviews for your business that builds trust & increases revenue.
  • It’s Free and Easy to Use.

 

2.Facebook Business Page

If you use Facebook with the same enthusiasm as you had in high school, you’re all set to be the next Bill Gates! (But this time your focus is different; Facebook Business Page)

facebook business page

One of the free tools you have to use is the Facebook business page for your business. This FB page is aware of your business online in front of millions of users. 

Nowadays, people spend most of their time on Facebook. If a person is looking for something on Facebook and that thing available on your Facebook page then higher chances are, they engage with your brand or service you offer. If they like it then they buy it or use your service. This Facebook page helps your business to grow online.

Why do you need a Facebook Business Page?

  • Reach potential customers.
  • Lower your marketing expenses.
  • Gain insights into your audiences.
  • Build brand loyalty.
  • Increase website traffic.

 

3.Bing place for business

If you are not using bing then you are missing most of the targeted traffic for your business. Most of your competitors also focus on Bing in order to increase revenue. 

bing places

 You have to claim your listing, fill out all the profile information and verify your listing. That’s it. 

Why do you need BING?

  • Increase the visibility of your business online.
  • Easy to use.
  • With a good business profile, the chances of higher ROI increases.

 

4.YELP

From a marketing point of view, Yelp is one of the best tools for local businesses. Most people are using Yelp to find nearby places. 

If you are using Yelp, then it’s great. But if not then you have to start using it as it will help you to generate more revenue by increasing the presence of your business online.

yelp

In Yelp, you have to claim your business by creating an account & providing your business information. Once you claim your business online, you will get some control over the content like you can add photos of your business, respond to the reviews, etc. 

In addition to the same, reviews play an important role in building the trust of your targeted audience because people use reviews as a part of their decision-making process.

In Yelp, you have to provide full information about your business so that people get to know more about your business.  If you have a good amount of reviews and nice pictures of your business on Yelp then the chances of getting more leads will increase.

Why do you need YELP?

  • Free business tool
  • Increased exposure of your business online
  • Easy to use it
  • Best advertising platform for local businesses

 

5.Yellow Page

There are a number of ways to connect with your targeted audiences online. One of the easy ways is to enroll in Yellow Page listings. 

According to a recent study, “60 million consumers search Yellow Pages every month for local businesses.” Millions of people are already available here and it provides you a great way to connect with your audience. 

yp

The good thing about this is that you can register here for free. After registration, you have a higher chance that visitors visit or contact you regarding your service.

Registering with Yellow Pages is still beneficial for your business because millions of consumers are still using Yellow Pages to find local businesses.

Here are some interesting statistics about YP-

  • 15 million-plus consumers have downloaded the YP app.
  • This YP and mobile web drive more than 3 calls to a local business every sec.

Benefits-

  • Online Business Presence.
  • Fewer minutes to get listed in YP.
  • Ability to check out the number of clicks, impressions, and leads you to generate, etc.
  • An easy and effective way of business exposure online.

 

Tips- Use nice and original pictures of your business.

Conclusion-

For growing your business to the next level, you must be available online. Nowadays, it becomes quite easy to reach out to your targeted audience via online sources. 

Researchers show that 78% of mobile searches result in offline purchases.

In the market, various tools are available for growing your business online. Our recommendation is to start with the above 5 tools for growing your business.

All the tools in this article are free and easy to use and they will for sure help you to increase your revenue. 

Among all these awesome tools, were you able to figure out which of these tools are you going to use? 

Categories
SEO

Top 10 Amazing Content Marketing Tools in 2020

“Content Marketing isn’t King, it’s the kingdom” quoted Lee Odden, one of the most famous B2B marketing strategists.

Did you know that 60% of the B2B marketers work on their content marketing strategy to get better results?

True that! Content marketing has become a major part of the marketing strategy. 

Nowadays, there are countless marketing tools available in the market.

Before discussing the tools, you must be aware of the fact that content marketing is not just writing the content. It is actually more than that. There are different categories that are included in content marketing:

  • Blogging.
  • Video.
  • Podcasting.
  • Infographics.
  • Visual content.
  • Ebooks, etc.

Content Marketing Tools

1.Buzzsumo

Buzzsumo is an amazing content marketing tool as it helps you to check out on what topics your competitors are writing so that you can easily find out the most trending topic in your niche.

buzz sumo

This tool shows you some metrics like social shares, backlinks, and which influencers are sharing as a given piece of content. It will also help you to boost your content marketing ROI. 

It is a premium tool, available for 7 days free trial & its paid plan starts from $99/mo.

2.Ahrefs

Ahrefs is one of the most popular SEO tools. It is very helpful in content marketing as it helps to get content ideas on any topic. Ahrefs offers a feature “Content Explorer” from where you can check out the trending keyword ideas related to your niche.

ahref

It is a paid tool and available in two versions i.e. Lite & Standard. Its Lite version plans start from $99/mo and Standard version plans start from $179/mo.

3. Kred

In content marketing, content creation is one of the most important parts. Along with content creation, it is essential that the produced content will be reached to the right people so that your content will be recognized and get some value.

kred

Kred is a tool that will help you to find and connect with the influencers who can spread your message on social media. 

Kred is the perfect platform for building credibility and trust. When people know who you are, they will be more willing to click on your content and engage with it. It is a premium tool. Its paid plan starts from $10 per month.

4.InVideo

InVideo is a video creation tool. We all know, videos are trending these days on social media. It is important to create informative and engaging videos so that people can connect with us. 

invideo

This tool uses intuitive technology and has a library of templates, stock videos, music, and more that will help you to create, edit and publish videos in just 5 minutes.

Its paid plan starts from $10 per month.

5. Grammarly

This is the best tool that will help you in correcting spelling and grammatical mistakes. It’s important to make sure everything you type is clear, effective and mistake-free. 

grammarly

Normal spell and grammar checkers are not efficient in analyzing the mistakes in the content. Here, Grammarly can help you at its best. It saves your time, reduces your effort, and error rate by probably 50-80%.

It is easy to use Grammarly. You just need to install the extension in Google Chrome, create an account and you are good to go! 

It is a premium tool. Its paid plan starts from $29.95 per month. If you don’t want to use its paid plan, then you can continue with its free plan as it provides most of the features free.

6.SEMRush

 SEMRush is an all-in-one marketing tool. With this tool, you can get the idea of keywords on which your competitors are working. 

semrushYou can use this tool to check the keywords that are ranking organically for your website. With some more efforts, you can push those keywords on the first page of the SERP. 

SEMRush has tons of other features like checking the competitor backlinks, organic traffic, etc. It is a paid tool and its plan starts from $99.95 per month.

7.Trello

When you are creating the content, you will need some way to manage the system and processes. This can be possible only when you are working with a team of content writers. Here, you will need to use Trello.

trello

Trello is a tool that lets your work done quickly by taking teamwork to the next level with boards, lists, and cards.

Through this tool, you can leave messages for other team members and share content with one another all in one place, so no question arises about your content marketing plan. 

It is a premium tool. Its free version has limited features. In order to access more features, you need to use Its paid plan that starts from $9.99 USD per user/month.

8. Google Analytics

When you are talking about the content marketing tools, you can’t leave behind the analysis tools. Google Analytics is the most popular free tracking tool through which you can analyze the different factors that help you in deciding the topics for content creation that your audience will like.

google analytics

It is a free tool provided by Google.

9. Canva

In content marketing, content and graphics both play an equally important role. Nowadays, people first see the graphic and then decide to read the content. So, it’s very important to create such graphics that will attract your target audience towards your business.

canva

Canva is an amazing tool for creating graphics. It is a premium tool. You can access it free of cost but if you want to access the advanced features then you need to switch to the paid plan. 

Its paid plan starts from $9.95 per month when paid annually or $12.95 paid monthly.

10. Photoshop

photoshop

This is a gold tool in editing the photos. There is no other tool that can do the editing so efficiently as this tool does. It helps you to import a large number of videos and the photos into the software quickly. It increases the resolution and quality of images. 

It is a premium tool and its paid starts from US$239.88/yr.

Final Words

These tools provide you great help in finding out the best ideas and topics for your content marketing strategy. All of the above-mentioned tools are not free but it is a good practice to use them if you want to win the race.

In content marketing, framing the content is not enough. It is important to ensure that it will reach your target audience. For that, you need to make use of social media platforms.

Whether you have just started working in content marketing or a well-known name in this field, it is important to make use of these resources to take your game to the next level.

Categories
SEO

Top 9 Highly Recommended SEO Tools For 2022

Nowadays, it is essential to have the knowledge of tools in order to check what your competitors are doing in the market to rank at the top position in SERP.

If you are familiar with the SEO tools then you can easily find out the keywords for your business, can analyze the backlinks of your competitors and can take the necessary actions.

In this blog, you will get to know about different tools on the basis of their roles.

highly recommended tools for seo

(A) Keyword Research Tools

The following keyword research tools are very helpful & popular in finding out the most relevant keywords to your website.

  1. Google Adword Keyword Planner

Google Adword Keyword Planner

The Keyword Planner is a major part of the Google Adwords advertising platform. It allows users to research and analyze the lists of keywords with their search volumes.

This tool is 100% free. You need not spend a single penny on the keyword planner. For using this tool, you just need a Google account.

  1. SEMrush

SEMrush

It is an online SEO tool designed for taking a look at a domain’s position in search, as well as the ranking of the keywords and other related keywords that might generate more traffic. This tool is specialized in keyword research, competitor analysis, and Google Ad campaign optimization. It is available in both free and premium versions.

  1. Uber Suggest

Uber Suggest

This is a tool that is used to get keyword suggestions and competitor’s data. It is very easy to use. When you open the site, you just need to add the keyword and click on “Search Button”. You will get the complete list of keywords.

(B) Website Analysis Tools

The following are the few best SEO audit tools that help to analyze and grade your website.

  1. SEO Site Checkup

SEO Site Checkup

This is a very easy SEO audit tool. It includes backlink analysis data, uptime reports and site speed recommendations.

  1. Woorank

Woorank

This is a Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health. It evaluates websites based on 50 criteria in an automated fashion and provides helpful SEO and other tips.

  1. Screaming Frog

Screaming Frog

This tool is used to crawl the pages of the website and creates a list of all your internal pages. It keeps a track on the crawl level, internal and outbound links per-page, keyword elements like title and description and their lengths and the HTTP status codes.

Screaming Frog SEO Spider is free. If you want to crawl more than 500 URLs then you need to buy the license

(C) Backlink Monitoring & Analysis Tools

If you want to analyze the backlinks of your website as well as your competitor’s website, then you can use one of them.

  1. Ahrefs

Ahrefs

This is an ideal backlink analysis tool. Along with the backlinks, you can also check the traffic, domain authority, and keywords. It is really easy to use due to its excellent user interface. It is one of the most popular tools and its paid.

  1. cognitiveSEO

cognitiveSEO

It is an SEO tools suite that focuses on backlink analysis. It has a very helpful feature known as “Unnatural Link Detection”  that identifies risky backlinks that might have caused a penalty. It is a solid tool for analyzing backlinks.

  1. Open Site Explorer

Open Site Explorer

This is an optimization tool that is also known by the name “search engine for links”. This tool helps in tracking the type of backlinks that are coming to your website. It shows a stat that includes anchor text distribution, links count, and the count of domains that link to a URL. This tool is developed by Moz.com.

Final Words:

To take complete control of Search Engine Optimization can be hard. It’s even tougher when you have just started out. These tools can help you to ease the process of analyzing the website.

Remember one thing these tools are there but your efforts in researching make a big difference. So, use these tools wisely and get benefits.