Asset Reporting in Performance Max

Written by - Sandeep Kumar |  Performance Max |  November 24, 2022

Asset Reporting in Performance Max
Sandeep Kumar
I firmly believe that if anyone can change the world, it's entrepreneurs. Sandeep is on a mission to help entrepreneurs be successful in their marketing campaigns. He believes in his client’s success more than his own. His love for mountains makes him travel to a hill station almost every month.

Asset Reporting in Performance Max

2 min read

Performance Max Campaign is the new buzz in the town. While many of us are trying to find the best optimization strategy. To start a plan of action, you must check how your assets perform. Follow these steps to achieve this:

  1. Sign in to your Google Ads Account.
  2. Click on the Performance Max Campaign.
  3. Click on asset group.
  4. For the asset group, you want to look at, click view details.

Inside The Asset Report:

  • Filters and Download:

If you have multiple assets in your Performance Max, You can filter them by asset type, policy approval status, and Performance. You can expand as well as download the asset report.

  • Asset Group Policy Issues:

If there is any policy violation in your asset group, you can check it by hovering over the “status” column to read more about the policy violation.

  • Assets:

In the asset column, you’ll find the following:

  1. Content of each asset(Text, Image Thumbnail)
  2. Asset dimensions for images

Types Of Assets In Performance Max Campaign:

  • Headline
  • Long headline
  • Description
  • Image
  • YouTube video

Performance:

The performance column ranks assets in comparison with other assets in 3 categories:

  1. Low
  2. Good
  3. Best

You will see a “Pending” message until enough data is available. Replace low-performing assets with New assets.

Combinations Report:

You can see the combination of the top-performing assets for each asset group. It gives you insight into how your creatives serve as ads. 

It shows the six best combinations containing text, images, and videos so you can get an idea of how your top-performing ads are serving.

You Can also preview how your top-performing combination is serving on channels such as Search, Display, YouTube, Gmail, Discover, etc.

Instructions:

  1. Sign in to your Google Ads account.
  2. Click on the campaigns. 
  3. Click on the Performance Max Campaign.
  4. Click on asset groups.
  5. Click on combinations to view the combinations report.
  6. Each asset type will have six tiles displaying the top six combinations.
  7. To obtain a preview of the asset combinations on different networks, click Preview Ads on these tiles.

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