How We Fixed Duplicate Shopify Product Pages and Recovered 59.1K Organic Clicks
TL;DR A Shopify skincare brand was losing organic visibility because product variants were creating multiple near-identical URLs and splitting ranking signals. We audited the store’s canonical tags, variant URLs, theme setup, and third-party apps, then corrected the canonical configuration and improved how variants were handled. After Google recrawled the affected pages, the brand recovered 59.1K …
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