The eCommerce industry is quite competitive as compared to others. In order to compete with your competitors and win this race, it’s time to work on the SEO strategy for your store.
If you are running an eCommerce store or managing a store and not getting enough traffic, conversions, and sales then this blog is for you. You will get to know the mistakes that you may be doing which further breakdowns the store’s traffic.
Therefore, avoid the below-mentioned SEO mistakes if you want to grow your eCommerce business online:
Mistake1: Improper keyword research
Most of the eCommerce business owners research and find out the keywords that are relevant to their business. But here they forget about the keywords/phrases that the targeted audience will actually use to do a search for such products.
Let’s understand this with the help of an example:
Suppose if you are selling computer accessories and you choose generic keywords like a laptop, computer, mouse, etc then you can never reach your targeted audience.
In order to reach them, you need to be more specific in terms of keywords like Dell laptop, HP laptop, wireless mouse, etc. Thus, choose your keywords wisely in order to win the race!
Mistake2: Unoptimized Product URLs
This is one of the biggest mistakes that most of the eCommerce business owners make. They don’t give much importance to the product URLs. But it is important to make your product URLs SEO-friendly.
SEO-friendly URLs have two major benefits; firstly it is considered by Google as one of the ranking signals and secondly, it makes your website look more good.
It is a fact that clean URLs are clicked by the majority of people as compared to the URLs that include any symbol/score/dates.
Most people focus on meta tags because they are visible to users and if they are good then users visit their website. Along with this, URLs are also visible to the users and if they are not user-friendly then people will think twice before visiting your website. Thus, optimize all of the product URLs of your website in order to increase the traffic.
Mistake3: Duplicate Content
The issue of duplicate content can easily rise in the case of eCommerce websites. This is because eCommerce sites have many identical products with little difference in terms of size or color. Also, the meta tags of the product pages are similar sometimes which raises duplicate content issues.
This is not good from the SEO point of view because Google considers it to be the duplicate content found on the pages. As per Google, content is considered to be one of the ranking signals.
If duplicate content is found on your website then you have to face traffic and ranking loss. Google doesn’t like to show the same content on different pages because its main focus is to give the best information to the users.
You have to find out the pages that have similar content and fix the issue by changing the content on each page. Also, work on the meta tags and make unique tags for each of the product pages. This is vital to rank your webpages on Google at the top position.
Mistake4: Broken Links
Google is making updates from time to time in order to improve the search results for its users. If you have a page that includes broken links or showing 404 error then it’s time to take the step forward and make the improvements.
Broken links are not a good signal because it gives a bad experience to your audience and also gives a red flag to search engines. So, if your website has this issue then it is essential to fix it as soon as possible.
Mistake5: Ignoring Website Loading Speed
According to searches, it is found that 60% of online shoppers are buying products from those websites that took 2 to 3 secs to load. Importantly, it is also considered by Google as one of the most important ranking signals.
If your website takes time to load then users will bounce back from your site which will increase the bounce rate of the website. This is not good at all for the growth of your eCommerce store online.
The giants of the eCommerce industry like Amazon, Myntra have 2 secs of website load time. So, analyze the factors that are behind the high loading time and fix them. You can use tools like GTmetrix and tools.pingdom to check the high loading speed factors.
Mistake6: Not Mobile Friendly
Nowadays, everyone is using smartphones and they use it to search queries on Google. It is vital to optimizing your website for mobile as you optimize it for the desktop because the number of mobile users is increasing day by day.
Let’s understand its importance with the help of an example.
Suppose the users search for a product via mobile that you have in your store. If your website is not mobile-friendly then it gives a bad experience to the users and they bounce back from your site. This will decrease your traffic, organic ranking, sales & conversions.
Therefore, it is important to make your website mobile-friendly for increasing the chances of sales & traffic.
It is a good idea to start an eCommerce store to sell the products online and increase brand authority in the market. If you want to be at the top position in SERP, then avoid the above-mentioned mistakes and increase the website traffic, organic ranking, and sales.