Doesn’t matter if you’re a veteran in the business line or an amateur, but a true entrepreneur inside you will always be eager to learn new things. An entrepreneur never misses a chance to grasp tactics that would help them to double, triple, or even seven times the ROI. This is an indispensable piece of writing that lets you know about the critical points of eCommerce PPC management and some PPC practices that can be a game changer for you and your business. Let’s start.
What Is PPC Marketing?
PPC is an online marketing technique for eCommerce stores through which an advertiser pays a certain amount of fee to Google each time a user clicks on their ad.
The most common and popular form of PPC is search engine advertising or Google ads, where advertisers pay Google for ad placement in a search engine’s sponsored links. This works when a user searches for a specific keyword related to your business. For example, if we bid on the keyword ‘white-label services,’ our ad might appear at the top of the Google result page, thus driving more traffic to our website. The thought of paying Google for an ad might elude you for a while, but if PPC works correctly and makes several clicks on your ad, it’s all worth it. The number of visits your website gets is much more than what you pay. Assume we pay $4 for one click, but the total clicks result in $400 sales, which means we have made a massive profit.
Creating a winsome PPC campaign includes many facets, like researching and selecting the right keywords, organizing them into well-organized campaigns and ad groups, and finally setting up the PPC landing page optimized for conversions. Your creativity also benefits you by being charged considerably less by Google for an ad click if you create relevant and intelligently targeted PPC campaigns.
How Can We Increase Our Sales With PPC Marketing?
Companies make a decent ROI on every spent on PPC advertising. However, there’s always room for improvement. So keep upgrading your PPC marketing performance to boost your sales. Here are a few tips that can help you revamp your overall ROI.
1. Remove Low-Performing Keywords
Every PPC campaign has to suffer a lot with low-performing keywords. Companies need to look at the targeted keywords, identify the ones degrading the campaign’s performance and remove them. The indications for low-performing keywords are:
- Low Impressions
- Low Clicks
- Low Conversions
You typically find the keywords with a mix of these indications. For example, you might have a keyword that gets hundreds of impressions but zero clicks. Or, you might find a keyword that generates clicks but no conversions. So, it’s smarter to switch them up a bit and add better-performing keywords.
2. Optimize PPC Bids With Manual Bidding
This tip focuses on bidding strategy while designing PPC campaigns. Even while Google Ads offers automatic bidding alternatives, manual bidding gives your company the most control. You must review your campaigns frequently if you choose to improve your PPC performance with manual bidding. Skipping campaign check-ins might result in over- or under-bidding, which can reduce your ROI.
Start a PPC optimization strategy by focusing on campaigns that have at least 30 days of data, as it provides you with information that helps you set your bids.
After finishing research and calculations, switch to manual bidding in Google ads.
- Select Your Campaign.
- Click On the ‘Settings’ On the Right-Hand Sidebar Menu.
- Choose ‘Bidding’ & ‘Change Bid Strategy’.
- Select ‘Manually Set Bids’ From the ‘How Do You Want To Get Conversions’ Dropdown Menu.
- Click ‘Save.’
After updating your settings, select ‘keywords’ from the menu bar. Then update your max bid for each keyword and save changes.
3. Design A Dedicated Landing Page
A landing page is where you send your buyer when they click on your PPC ads. Landing pages play a critical role in your PPC performance. You must design a relevant, fast, and functional landing page if you want your campaign to perform well. A dedicated landing page helps you with improvement in impressions, clicks, and conversions. While designing a landing page, keep the following in mind.
- Is the page relevant to your ad?
- Does the page load fast?
- Does the page load correctly on different devices like phones and tablets?
- Is the page easy to navigate and use?
- Does the page copy elaborate on the ad copy?
4. Experiment With A New Ad Copy
Ad copy is the one that can make or break your entire campaign. Drafting and testing a new ad copy is a PPC tip that you cannot ignore. You can motivate your users to click and act on your ad when you try new and different headlines and descriptions. While writing an ad copy, follow the tips given below.
- Include power words like “free,” “simple,” or “guaranteed.”
- Mention the number of satisfied clients or shipped orders.
- Talk directly to users by addressing them as “you.”
- Add targeted keywords.
- Target emotions or emotional issues, like help in household cleaning.
5. Update Account Structure
Account structure might get disorganized over time, even if you master it. Therefore, it is suggested that you must keep a regular check on your account structure. This PPC tip will help you enhance your PPC campaign. For reference, Google ads use the following account structure.
- Ad Accounts
- Ad Groups
6. Get A PPC Audit
To increase PPC performance, a professional review can help your business discover ways to set up effective campaigns and strategies. Conducting an in-house PPC audit will be pretty challenging as you are already upset with the campaign’s poor performance. With a PPC auditor, you get a fresh perspective and second opinion; in some cases, you receive a free PPC audit. Research your expert PPC audit choices today to get a head start on a poorly performing PPC campaign.
With the following PPC campaign optimization tips we provided, you can get better results from online advertising, which will help you increase your sales and generate high revenue.
What Types Of eCommerce Marketing Services Help In Raise Sales?
Increasing sales and driving more traffic to your eCommerce store is the ultimate goal for any marketing campaign and can be accomplished with eCommerce marketing services which include:
- eCommerce SEO: Two-thirds of Google users conduct an online search before purchasing, which means placing on top in Google search matters.
- Paid Media: It is a great strategy that helps in generating leads. With this approach, we can make the products available to the right customers at the right time.
- Content Marketing: Digital world has its limitations regarding online shopping. People can not have real-time interaction with the vendor and their products. That is why content is their only hope of attracting buyers. Content marketing is distributing your product and services to customers by informing them about your product through blog posts, infographics, or videos.
- Social Media Marketing: We all know the power of social media. About half of social media users buy a product after watching an ad on Facebook. Also, many users click on Instagram ads to buy a product.
What Is eCommerce PPC Management?
As the name suggests, eCommerce PPC management is managing and controlling an eCommerce company’s PPC ad spend. This process involves the strategy-making, ad buying, and execution of the ad plan while minimizing the overall expenditure. Effective PPC management requires constant monitoring. Therefore, it can either be done by the eCommerce owner or vendor themselves, or they may hire a specialized team of experts to manage PPC buys on the company’s behalf.
Around 70% of small to mid-sized businesses are investing in PPC marketing. PPC is one of the biggest traffic and revenue drivers for all eCommerce businesses. To get ahead of your competitors, you need to strategize PPC marketing precisely, especially in the eCommerce sector.
If you are a newbie in the eCommerce industry, you strongly need an eCommerce marketing service to help you build an image in public. People who prefer online shopping need something to trust you and your products. We suggest you hire a Google PPC agency with prior field experience, and that can help you throughout the process with their team of experts. Handling everything on your own might cost you higher because neither you have any knowledge and experience in it nor do you have enough in-house resources. So, to save you time and money, a PPC marketing agency will be best for you.
Feel free to contact ROI Minds, a leading digital marketing agency that strives to increase your sales twice, thrice, or even 7X with our immensely talented team of more than 40 experts. We collaborate with you to design customized marketing strategies per your needs and goals. We specialize in developing strategies that increase web traffic and revenue for your eCommerce business. Our eCommerce services include SEO, SMM, Content Marketing, eCommerce PPC services, white-label marketing, etc. With ROI Minds, you don’t have to worry. Trust us, and we’ll prove that you bet on the right horse.