Categories
All Blogs Digital Marketing

3 Facebook Marketing Companies Which Take Care Of Your Business As Their Own

According to Statista (a specialist in market and consumer data), Facebook is inarguably the most used social media platform, with more than 1.9 billion daily and nearly 3 billion monthly active users. Despite many new social media platforms popping up daily, Facebook tops the chart for all the right reasons. People of different age groups, demographics, and countries gravitate towards Facebook for various reasons. 

According to the Hubspot report, people spend, on average, 60 minutes on Facebook daily. In India only, around 250 million people are active on Facebook. Despite this much popularity, Hubspot reported that only 48% of marketers think their Facebook advertising is effective. We all know that Facebook is not new, and neither is the idea of Facebook advertising. However, a lot has changed since Facebook first entered the marketplace. Now, marketers should start looking at the platform differently. There is a lot you can do with Facebook marketing. We have specialized Facebook marketing companies to cater to all services you need to run your Facebook marketing campaigns.

In this article, we will discuss why marketers should look at Facebook from a different perspective and how Facebook marketing helps in achieving all advertising goals. 

Why Facebook Marketing?

Why Facebook Marketing

Today, Facebook can do many things we hadn’t even thought of doing a decade ago, like hosting 360-degree videos, selling products via chatbots, and providing news networks for two-thirds of the adult population. Facebook marketing is a platform that offers a range of organic posts and targeted paid advertisements, enabling firms to expose their goods and services to a mass audience. Although digital marketing provides multiple channels, such as social media, emails, search engines, SMS, etc., for building interactive communication with audiences, Facebook tops the list for being the most interactive social media platform.

Look at why every big or small business should consider Facebook marketing.

  • Global Coverage
  • Provide B2B & B2C Marketing Campaigns
  • Variety Of Ad Formats
  • Better Audience Engagements
  • Increase Website Traffic

As hundreds of new accounts are still being created daily on Facebook, the developers keep updating the trend and coming up with different Ad formats to meet modern requirements of Facebook Ads funnel building, optimizing the time-proven ads. Here is the list of Facebook Ad formats:

  • Image Ads: If you have a decent budget for advertising, image ads are a good idea to highlight the features of your product.
  • Video Ads: It is an excellent way to showcase all the features of your product in action. 
  • Slideshow Ads: This Ad runs well even with a poor internet connection. This video-like format displays your products nicely and in high quality. You can make it more intimate by adding music to it.
  • Lead Generation Ads: This Ad format was designed especially for mobile users to assist in generating leads. When a user taps the image, a subscription form appears directly; just a couple of taps are sufficient to sign up for your newsletters.
  • Collection Ads: This format is like having a mini-catalog of your products on the Facebook feed post. This consists of one original video or image and four smaller pictures to create a grid.
  • Carousel Ads: It is a much more creative and interactive ad format. This allows you to showcase ten images or videos in a single advertisement. Each picture is provided with a link to the specific product page.

India’s 3 Best Facebook Advertising Agencies

Now you know about the various benefits that Facebook marketing provides and how much this marketing will help you with your business growth. Also, you know how to run campaigns with different Ad formats mentioned above. Now you must think that it’s an easy job and you can do it yourself. Hold on! It doesn’t work like that. Running a successful ad campaign is not a cakewalk. A lot of expertise and strategies are required to make any ad campaign a hit. That is why we have professionals for the job. To make your search circle confined and effective, we have listed three best Facebook marketing agencies you can contact for a better vision.

1. ROI Minds

ROI Minds promises to raise your sales in 90 days. We are a rapidly growing ROI-focused growth marketing agency that has helped its clients grow their business to six, seven, or even eight figures with a holistic digital marketing approach. We have assisted our clients in increasing their ROAS(return on ad spend) 5, 7, or even ten times using Google Ads, Facebook Ads, and SEO. We strive to deliver our clients only the best. 

Why ROI Minds?

Why ROI Minds

  • The foremost benefit of hiring any digital marketing firm is that it ensures time and money saving for you. With ROI Minds, you can leave everything regarding the campaigns to our highly-qualified and experienced professionals so that you and your team can focus on business development. 
  • Improve workload capacity with a solid backend crew.
  • Working with professionals will prevent you from juggling between freelancers and contractors.
  • Handled more than $5 Million ad profitably.
  • Have been generating 7x and more ROI for many eCommerce stores for a long time.

We know that Facebook marketing strategies alone cannot make a big difference to any business. Therefore, besides being a top Facebook marketing agency, ROI Minds provides collective social media marketing and Google Ads. Moreover, all the campaigns are customized to our client’s specific needs. We promise to make every effort possible to boost your business like no other.

2. Rankon Technologies

Rankon Technologies ranks among one of the most effective Facebook marketing agencies. They know the minutiae of advertising on Facebook and are known for handling large clientele. Their Facebook marketing team manages campaigns to scale up and make your business reach peaks in lesser duration. 

They aim to target potential customers on the basis of their client’s goals by designing branded ads and providing all the latest updates about their client’s brands and products. They attempt to make catchy Facebook posts and share captivating pictures of their client’s products and services to attract a mass audience. No matter if you have been in the business for years or just started, you can count on Rankon Technologies undoubtedly.

3. Social Cubicle

Like any other social media marketing agency, Social Cubicle strives to increase awareness and customer engagement for your business. What makes Social Cubicle different from others is its approach. 

  • You can count on them for eye-catching graphics that have the ability to attract people automatically and have a long-lasting impression.
  • Create irresistible social media content for the viewers which is catchy, engaging, and informative all at the same time.
  • They create a community for better connectivity with your target audience, boosting your business to greater heights.
  • They believe in research before implementation. They plan to have a better understanding of the needs of your customers and make campaigns accordingly. 
  • They conduct social media audits to identify shortcomings and determine advertising strategies’ requirements.

Whether it is about generating leads, targeting more audiences, or increasing sales, Social Cubicle’s out-of-the-box strategies provide its clients with the right results.

Conclusion

For all those wondering which social media platform will be most valuable for investing your time and money, your answer is ‘Facebook.’. In recent times, Facebook has emerged as the biggest marketplace globally. Also, you must stand out from the rest to attract a mass audience of around 2 billion daily active users. This whole game seems very easy but don’t fool yourself. Teaming up with the right partner is all you need to grow together to new heights. The decision is crucial, and therefore, we have tried our best to solve your problem a little with three top Facebook advertising agencies in India that you can count on for your marketing campaigns.

Categories
Blogs SEO White Label Services

Meet Future Generation Google Analytics 4: A Complete Guide

We’ve all heard about how useful Google Analytics (GA) is. A tool that enables us to learn more about a website visitor than we could have ever imagined. We can learn about each user’s journey through a website, how long they stayed on a page, and what content piqued their interest.

But that’s not all; we can also learn about a user’s device and browser and their country, demographics, and interests. It’s all a little too big brother.

GA is free and simple to use, so up to 50 million websites use it. GA can completely transform your marketing, allowing you to tailor promotional materials in previously impossible ways.

Google Analytics 4 is a newer and improved version of Google Analytics (GA4). We believe you’ll enjoy it. There’s a lot to unpack with the most recent update, and here’s what you need to know about configuring and using GA4.

What’s New in Google Analytics 4?

Keeping up to date can be daunting, and your first glimpse of GA4 will probably be mind-blowing. In short, Google has done a complete makeover, and here are some of the biggest changes:

If you’re familiar with GA, you’ll recall that data used to be centred on individual sessions. Previously, interactions were classified according to their time of occurrence.

But that’s all changed now. GA4 treats each user interaction as a separate event. It’s a significant upgrade, which means you’ll be in a better position to learn about individual user behaviours and predict the actions of future users.

This presents significant opportunities to improve your marketing and engagement strategies.

New in Google Analytics 4

A New Data Model

Google has grouped GA’s various data collection methods under one umbrella, which it refers to as events. You have complete control over the type of information you receive when you use events.

You could create an event in GA4 for page/app views, purchases, or screen views – basically anything. You can then create an ‘event parameter’ within an event to collect additional information for better insights.

For example, you could configure a parameter to receive the transaction ID with a purchase event. This additional data can significantly improve the information obtained from GA.

Simplified Tracking of Mobile Apps

Receiving data from various sources (such as mobile apps) used to be a pain. To track this data, people were forced to use different versions of GA. Fortunately, we no longer need to rely on software such as Google Analytics for Apps, Google Analytics for Firebase, or Firebase Analytics.

You can now send all of that data into GA4. This data is centralized, allowing you to receive analytics from various sources easily.

What if a user views your page on multiple devices? The good news is that Google has you covered there as well. Because GA has always unified this data into your analytics reports, you can track a user visiting your page across multiple devices. This gives a 360 ° view of your customer’s actions.

Free Integration with BigQuery ­

This integration used to cost $150K, but it is now completely free!

As a result, if you have a website that deals with high-value users or a CRM with offline data that needs to be joined with digital data, this feature is for you. This enables you to identify and market to very specific audiences.

Not only does GA4 provide you with more analysis than before, but it may also increase your revenue.

Free Integration with BigQuery

Why You Should Switch To Google Analytics 4?

There are numerous reasons why you should consider switching to GA4. Perhaps the best argument is also the most obvious; naturally, GA4 is the future, and GA3 development has been halted. New features will only be added to GA4.

If you want the most up-to-date and advanced analytics and to expand your online customer base, GA4 is the only way to go. It’s more adaptable, allows you to find key data more quickly, and provides more information about your users. Older versions of the software are likely to be phased out over time, so you’ll have to make the switch at some point.

Upgraded Google Analytics 4 and expanded over time to become bigger and better. You don’t want to be left in the dust as your competitors expand and improve their marketing due to better data.

Another obvious reason is that, as demonstrated in this article, upgrading to GA4 is simple and should not take long. When something is finished, it is finished.

How to Set Up Google Analytics for the First Time?

If you aren’t already using Google Analytics, with the wealth of features included in GA4, now is the time to get started, so keep reading. If you already have Google Analytics integrated with your website, skip ahead to the ‘How to Switch to Google Analytics 4’ section, which will walk you through the upgrade process.

You’ll want to set up both because GA4 lacks some features from the older Universal Analytics (UA).

Step 1

To begin, navigate to analytics.google.com. You’ll be prompted to sign in to your Google account. If you are not one of the 1.8 billion people who have an account, now is the time to sign up.

You’ll be taken to the signup page from there. Create an account and fill in details such as the name of your website or app, your time zone, and the currency you use. Correct currency is especially important if you use eCommerce, which will allow for accurate revenue conversion.

Step 2

You should now configure Google Analytics to work with Universal Analytics. This is one of the most important steps, but it is also easily overlooked.

Select ‘Show advanced options’ at the bottom of the property setup page.

When you click the switch in the upper right, you’ll be presented with a screen that prompts you to enter your web address. Make sure you choose the option to create both a GA4 and a UA property.

Step 3 

You now want to set up Google Analytics with Universal Analytics. This is one of the most important steps, but it’s also easily overlooked.

Select ‘Show advanced options’ from the property setup page’s bottom.

When you click the switch in the upper right, you’ll be presented with a screen asking to enter your web address. Make sure you select the option to create both a GA4 and a UA property.

How to Switch to Google Analytics 4?

Implementing new software to work with a website or app can often be a bit of a nightmare. As already mentioned, however, the upgrade to GA4 is easy and stress-free.

Step 1

If you are already using UA, it is best to use it in conjunction with GA4, which does not yet have all of UA’s features. This may change as Google sends updates regularly.

Go to your GA dashboard and select ‘admin’ from the toolbar on the left to begin the upgrade process.

Step 2

Don’t be concerned if you see three columns with many options. We’ll just select ‘GA4 Setup Assistant’ from the central column for the time being. Nota bene: If you only see two columns in your admin section, you already have Google Analytics 4 – congratulations! You are not required to do anything.

Step 3 

You’ll now see two options: to create a new GA4 property and connect an existing one. As you’re not currently set up with GA4, you’ll want to select the first option.

Step 4 

You should now see the above popup with some important information. The first bullet appears in the text ‘This will be a new property with no historical data’ appears in the first bullet. This is one of the main reasons you’re integrating GA4 with UA rather than replacing it. Before installation, you will not receive any site data if you only use Google Analytics 4.

Let’s look at the second paragraph, which is titled ‘Copy basic settings from your UA property.’ Regrettably, this excludes any customizations you may have made, such as goals, customer behaviour reports, or filters. Fortunately, all of this information is still available at UA.

Let us now move on to the third paragraph, which states that GA4 will allow for “enhanced measurement.” This means you’ll get data from actions like a user scrolling, clicking an outbound link, or downloading files. Again, this is extremely beneficial for your analytics reports.

Finally, you will see a checkbox option at the bottom of the page. This enables you to receive data from tags on your website (though keep in mind that this does not include any customizations). This option will be unavailable if you are using Google Tag Manager.

After you’ve entered everything, click the ‘create property’ button.

Step 5 

You can now view your GA property!

You’ve completed the essentials and have successfully set up GA4! That wasn’t so hard, was it?

How to Link Universal Analytics with Google Analytics 4?

Now that you’re all set up check that your GA4 and UA accounts are linked. As a result, you only need one set of code on your property to receive data from both versions of GA. To do so, go to your setup assistant and select tag installation.

You’ll then be taken to a screen that displays a list of data streams that feed into GA. GA has already created a data stream from your website, which is convenient. To proceed to the next screen, select it.

The ‘web stream details’ page should now be displayed to you. Scroll down to the ‘tagging instructions,’ select ‘use existing on­­page tag,’ and select GA from the drop-down menu.

It’s getting a little complicated now but stick with us. There should be a series of characters at the end of the fourth point in the drop-down menu ‘connect,’ this measurement ID.’ Open a new tab in GA and copy and paste these characters. At the top of the GA toolbar, click the home button.

On the home page, select the drop-down menu in the upper left corner of your screen; it should display the name of your website.

How to Link Universal Analytics with Google Analytics 4

A window will appear with your account name and its properties. You’ll notice two versions of your site or app, one in Google Analytics 4 and the other in Universal Analytics; you can tell the difference by the ‘UA’ underneath the property name.

Select ‘All Website Data’ after clicking the UA property. This returns you to the main dashboard. Select admin from your GA toolbar now.

Click ‘Tracking Info’ and then track code from the admin menu.

You should now see a window filled with code – don’t worry, we’re not going to mess with anything. Scroll down until you see the option ‘connected site tags,’ then click it.

There is now a ‘Connect a tag’ option. Do you recall the characters you copied earlier? Copy them and paste them into the ‘Enter ID’ box on the left. Now, click the connect button. Return to the tab you should have left open on the ‘Webstream details page’ once that’s completed (we’re almost there, believe it or not).

Scroll down to the ‘Tagging Instructions’ section of the page and click ‘Add new on-page tag,’ then ‘Global site tag.’ This will open a box containing code; click the copy symbol at the top right of the box to copy it.

This code must be pasted into the head section of your HTML. The way this works is determined by the type of website you are using. If you’re using WordPress, the most popular website creation tool, you should be able to find it under the ‘themes’ tab. If you can’t find a way to access the HTML code for your property, you may need to install a plugin.

If everything is done correctly, your code should look something like this.

Your GA4 and UA are now linked. A long-winded process but an extremely crucial one if you get the best analytics data out of your property.

What if I Want to Set up Google Tag Manager with GA4?

If you prefer to receive tagging data through Google Tag Manager (GTM), you must take a few steps to ensure that it is configured with GA4. You will not receive event data from your website unless you follow these steps, so you must do so soon.

This again begins with the GA4 assistant screen—select tag installation and then your property’s webstream.

How to Set up Google Analytics 4 with Google Tag Manager?

If you prefer to receive tagging data through Google Tag Manager (GTM), you must take a few steps to ensure that it is configured with GA4. You will not receive event data from your website unless you follow these steps, so you must do so soon.

This again begins with the Google Analytics 4 assistant screen. Select tag installation and then your property’s webstream.

The webstream details page should now appear. Again, this page may appear intimidating, but don’t worry; we’re only concerned with the measurement ID in the upper right corner for the time being. Choose the small copy symbol.

Now it’s time to head to Google Tag Manager. If you already use GTM, you should have one tag visible from your UA. Click new in the top right.

Name your tag and select tag configuration.

Now select GA4 configuration.

Paste your ID into the measurement ID box.

Now, select below to add a trigger. This is what notifies Google Tag Manager to send code to Google Analytics.

Select the ‘All pages trigger’ so that your GA4 tag is present on all pages of your website.

And there you have it – job done.

If you are struggling with managing your GTM account, it will improve your knowledge of the tool and enable you to generate more marketing and remarketing opportunities.

Where To Start?

So you’ve configured GA, linked it to UA, and integrated it with GTM. You have all of this information at your disposal, but where do you begin? GA4’s wealth of options can be a bit overwhelming, so here are some of the features you should be focusing on:

Improve Your Advertising with Deeper Google Ads Integration

One of the reasons GA is so useful is that its data can help you tailor your ad campaigns to specific groups of customers. But how will GA4 expand on this?

Improve Your Advertising with Deeper Google Ads Integration

To begin, GA4 provides data collected throughout a user’s lifetime, from their first site visit to the present. This means you can better define your audience and deliver ads to them that are more likely to elicit a response.

You can also get more detailed information about your ad campaigns by comparing conversions from various sources such as YouTube, Google searches, social media, and email. This provides a much better understanding of how different marketing channels interact.

Getting the most out of your advertisements is critical to the growth of your business. We conduct extensive research on your company so that you can reach the right customers and improve your Google Ads ranking.

Learn More with Google Analytics 4 Reports

You’ve probably noticed that there has been a significant push toward user privacy in recent years. Legislation such as the GDPR and the CCPA has given website visitors more control over the collected information.

Google has had to adapt to a world where data and what we do with it are much more important to the general public. To assist in overcoming this, GA4 has been updated to replace any lost data. GA4 creates a single user journey for all data linked to the same entity to bridge this gap.

GA once provided us with reams of data in our reports, and we now have summary cards that are much easier to manage.

What Do Google Analytics 4 Reports Tell Me?

You’ll notice a handy graph on the home page that summarizes your traffic, conversions, and revenue. You can get an idea of how well your site is performing. What are the most popular pages? Did you notice a spike in visitors one month versus the next? What countries do your visitors come from? This page summarizes all of this information.

‘Real-Time Reports’ can also be used, and these show you what has happened in the last 30 minutes. This is a useful tool if you need to find data at a specific time, such as when a new product is being launched. It’s also useful to ensure that your tracking code is functioning properly.

Another fantastic addition to Google Analytics 4 is life cycle reporting, and it can provide a comprehensive picture of a customer’s journey. This new feature focuses on customer engagement, monetization, and retention, and we can learn about how users interact with the conversion funnel.

You can, for example, learn about the interactions that led users to sign up for your newsletter. This can increase the conversion rate of your website.

Consider our Conversion Rate Optimization (CRO) services to take your website conversions to the next level. To improve your CRO, we use a combination of content experiments, user testing, and eye-tracking.

Make the Most of Event Tracking

As previously stated, Google has introduced an entirely new data model with GA4. This means you’ll be able to see a more detailed picture of how visitors access and interact with your property. When working with GA, this is a must-have feature.

Event tracking has always been a feature, but users have previously been limited by the amount of data they could collect, and people had to jump through hoops to get more data.

There is no such limitation in GA4, and you can be as specific as you want about the user actions and details you want to record. This can include information you’ve gathered about a user or the types of objects they clicked on. Transaction and product details are also included in events, and the list goes on and on. If you want to get the most out of GA4, you must make the most of event tracking.

How to Configure a Custom Event in Google Analytics 4?

The type of custom event you want to create is determined by the type of business you run. Fortunately, Google has a fantastic list of suggested events. This spans a wide range of industries, from retail and eCommerce to gaming.

Before creating a custom event, make sure there isn’t already a pre-set that meets your requirements. But how do you set up events in GA4?

We’ll concentrate on a simple event that tells us about views on a specific page of our website. To do so, go to the right-hand toolbar and scroll down until you find ‘events.’

You should now see a list of all current events on your property. Select the blue rectangle labeled ‘create event’ at the top right of the screen. Click ‘create’ on the following page.

We’ll measure views on the ‘about us page for our event. You can use any page you want as long as you stick to the same structure.

Begin by giving your event a name. Again, you can use any name you want as long as it provides enough information to understand what the event is about.

Leave the parameter and operator alone and click the ‘add condition’ button. You’ll then be presented with a second set of duplicate options. Enter ‘page location’ in the Value box and change the operator to ‘contains.’

Finally, paste the corresponding part of the URL from the page you want the event to monitor into the values section. It’s ‘/about-us/’ for us. Now press the create button.

Your new event will now appear in the list of ‘Custom events.’

How to Configure a Custom Event in Google Analytics 4

There can be a lot to take in if you’re new to GA and event creation. It’s worthwhile to experiment with events to become acquainted with the system, and Google has a useful in-depth guide all about events that are well worth reading.

The Future of Analytics

What Does GA4 Provide?

Consumer demand and legislative changes have resulted in the cookie’s demise, increased private user behavior (walled gardens), and the resulting challenges in gathering critical business intelligence. Not only does the platform provide the most comprehensive data collection and analysis that Google has ever provided, but it also bridges these gaps by addressing several issues:

  • It widens the scope of data collection

Because GA4 natively integrates metrics from multiple platforms, users can get a unified view of collection and performance. Integrated insights can be gathered with a few mouse clicks thanks to automatic standardized naming and pre-built reports based on machine learning.

  • It offers a more agile exploration of data

While GA 4 must integrate pre-built reports, it differs from previous versions in that it does so to create new ones on the fly. This new data exploration functionality will make data analysis and discovery easier to understand and report more responsive to inquiries. Meanwhile, Data Studio organizes GA4 outputs as a dashboard and sharing tool, while BigQuery acts as an advanced analysis engine on top.

  1. It has robust integration capabilities

GA4 serves as a hub between data and activation tools and provides data and reporting capabilities. Already integrated with Data Studio, BigQuery, DV360, and other tools, additional integrations are planned as the platform evolves.

  • It allows for privacy data filtration

GA4 has streamlined the removal of unnecessary data collection and was designed to address the needs of a cookieless future by emphasizing the role of User ID, which is critical in the privacy-conscious consumer era.

  1. It centralizes the role of audiences

Google has restructured the integration with its other tools to be more activation-centric while rethinking the audience system. As GA4 was designed for more flexible, media-centric use, the audience creation system, a cornerstone and direct link with Google’s advertising tools, has become more adjustable

  1. It offers a new collection framework

The GA4 collection framework is event-centric, allowing for multi-contextual feedback on user behavior beyond analyzing basic web or app behavioral data.

Conclusion

So, what are you waiting for?

Google analytics 4

Data will continue to grow in importance for businesses, and that is why having the most recent analytics software is critical. There’s no doubt that Google Analytics 4 will eventually become the standard for Google Analytics – why not get in on the ground floor now?

Many people have yet to make the transition. Make the change now, and your company could be ahead of the competition. You’ll get better data and run more effective ad campaigns than your competitors this way.

Do you still want to learn more, or do you need assistance getting to grips with GA4? Come to us. 

Categories
Blogs SEO

Google Tag Manager Setup and Scroll Tagging (2022)

First, let’s start with the setup of Google Tag Manager. We are going to let you through everything required to set up GTM. By which it will be really easy for you to set up your own.

You can use Google Tag Manager to deploy tags, including Google Ads & Google Analytics, Facebook, or any 3rd-party tool. There are many other methods to track your events & conversions, but if you are an enthusiast who wants to go deep, then GTM is for you.

At a high level, the steps are:

1) Go to GTM’s official website https://tagmanager.google.com/#/home

2) Create a new account and container, or add a container to an existing account.

3) Install the container on your website or mobile app.

  • For web and AMP pages: Add the container snippet as instructed by Tag Manager, and remove any existing tags.
  • For mobile apps: Use the Firebase SDK for Android or iOS.

4) Add and publish your tags.

See here for In-depth details on how to set up your Google Tag Manager.

Setup Scroll Depth Trigger

Scroll depth trigger is an easy way to know how your users interact with your content. By this, you can get an idea of the Bounce rate on your website and what changes should be made to keep your audience engaged for more time.

In general, you can devise a strategy to keep your audience engaged for a larger period & and, in turn, can convert them as potential customers.

Let’s start with the steps to install scroll depth trigger in GTM:

Google Tag Manager Setup and Scroll Tagging

Measure scroll events in Google Tag Manager

The scroll depth trigger is used to fire tags based on how far a user has scrolled down a web page. To configure a scroll depth trigger:

  1. Click on Triggers > Go to New.
  2. Then, Click Trigger Configuration & choose the Scroll Depth trigger type.
  3. Then, Select scroll depth options.
  4. At last, Select when the trigger should be enabled.

What Scroll depth options do we have

There are several options to choose the desired Scroll Depth options from:

  • First is Vertical Scroll Depths fire based on how down a user has scrolled the page.
  • The second is Horizontal Scroll Depths fire based on how far a user has scrolled the page to the right.

Both vertical and horizontal scroll depth values may be used in the same trigger. Set scroll depths as either Percentage of the page height and width or as Pixels. Enter one or more positive integers separated by commas, representing percentage or pixel values.

For example, we can select Percentages and enter 10, 50, 90 to set trigger points at 10%, 50%, and 90% of the page height. When this trigger is applied to a tag, and a user scrolls 90% of the way towards the bottom of the page, the tag will fire three times: Once at 10%, once at 50%, and once at 90%.

Our trigger will only fire once per threshold per page. If the user scrolls back up, the trigger will not fire again unless the page reloads or the user navigates to a new page that uses the same trigger.

When a scroll depth trigger fires, the following variables are automatically populated:

  • Scroll Depth Threshold: A numeric value indicating the scroll depth caused the trigger to fire. This will be a numeric value (0-100). This will be a numeric value representing the number of pixels specified as the threshold for pixels. Note that if you set the variable to 0, it will show as (not set) in reports.
  • Scroll Depth Units: Either ‘pixels’ or ‘percent,’ indicating the unit specified for the threshold that caused the trigger to fire.
  • Scroll Direction: Either ‘vertical’ or ‘horizontal,’ indicating the direction of the threshold that caused the trigger to fire.

Select when the trigger should be enabled

The “Enable this trigger on” menu specifies when this trigger should start to listen for relevant interactions.

  • Container Load (gtm.js): Enable as soon as possible after the page begins to load.
  • DOM Ready (gtm. dom): Enable after the DOM is ready to be parsed.
  • Window Load (gtm. load) (default): Enable after all initial content on the page has loaded.

The “Enable this trigger on” menu specifies when this trigger should start to listen for relevant interactions.

  • Container Load (gtm.js): Enable as soon as possible after the page begins to load.
  • DOM Ready (gtm. dom): Enable after the DOM is ready to be parsed.
  • Window Load (gtm. load) (default): Enable after all initial content on the page has loaded.

Categories
All Blogs Posts White Label Services

Top 10 White label Marketing Agencies in 2023

Why should you use a white label marketing agency? If you’re looking for an answer to this question, you’ve come to the right place.

Have you ever been in a scenario where an important client requested you to perform something and you had to decline because you lacked the necessary in-house resources?

Or have you tried to give add-on services to your clientele or extend your portfolio but run into some roadblocks?

Or are you a small business that has been unable to compete with larger agencies due to a lack of service offerings?

If you answer YES to any of these questions, you’ll benefit from white label marketing. We’ve compiled a list of the top white label marketing agencies to help you boost your marketing game.

Top Ten White Label Marketing Agencies in 2023

We’ve selected the top white label marketing agencies in India for you to interview and partner with after performing extensive research and carefully evaluating ratings and types of services.

These top agencies were chosen based on the quality of their services and their market performance.

Take a close look at our comprehensive list of top White Label Agencies so you can select the best for your requirements.

1. ROI MINDS 

When it comes to providing white label marketing services, ROI Minds is at the top of the list. Client satisfaction is all ROI MINDS care for and that’s why ROI Minds provides comprehensive white label marketing services to their clients, comprising Google Ads, SEO, Facebook Ads, Social Media Management, Content marketing, email marketing, and brand strategy, etc. Here is a brief about their services:

PPC Services – ROI MINDS is a Google Ads Partner agency and manages more than $2 Million in ad budget for its clients. They have generated over $200 million in revenue for their clients with Google Ads. ROI MINDS has an extensive portfolio of eCommerce and Lead generation clients which can be used as a reference by marketing agencies to attract new clients.

Social Media Ads: ROI MINDS is one of the few Facebook Marketing Partner agencies in India and manages more than $1 million in ad budget for its clients. ROI MINDS has generated business for local businesses through lead generation with Facebook ads and scaled eCommerce stores to 7 figures as well. 

SEO Services – ROI MINDS has a dedicated team of SEO experts who are well-versed with Google Latest guidelines and industry best practices to bring organic traffic to a website. They do complete technical audits and build authentic high-quality backlinks. ROI MINDS SEO services start at an affordable price and provide quality results. 

They believe in assisting small and medium businesses to grow by delivering lucrative marketing solutions. Taking care of the marketing aspect while the businesses look after the customers.

The ROI Minds team has worked with hundreds of businesses in a variety of industries, including B2B, B2C, small enterprises, venture-backed startups, and large corporations.

With its unbiased continual monitoring and strategic suggestions, ROI Minds ensures full accountability for its customers, assuring excellent quality and great results. And the only thing that matters to us is that brands work with the finest specialists who can deliver the best and fastest results.

When looking for a white label marketing firm for your business, ROI MINDS is one of the finest options. It is currently ranked first and provides thorough marketing services.

2. Oxedent 

Oxedent is a leading white label marketing firm that provides a comprehensive PPC development process for current PPC campaigns as well as ongoing PPC account optimization and maintenance.

They can assist you with anything, whether it’s monthly administration or a total rebuilding of your campaigns. They understand how to provide you with qualified leads and sales.

3. SEO EXPERTS COMPANY INDIA

The SEO Experts Company India was established in April 2019. They provide unique and high-quality SEO solutions that meet the demands of their clients. Their philosophy is that “a satisfied client is a high quality backlink for us,” who can promote us far more effectively than any marketing approach.

SEO Experts Company India creates campaigns that are personalised to their clients’ unique requirements. Before beginning a project, they do an in-depth analysis of the client’s demands and establish clear standards.

You can take the help of SEO EXPERTS COMPANY INDIA to take your business to the next level.

4. Attractive Web Solutions Pvt.Ltd

Attractive Web Solutions is a spectacular and experienced Web Development and white label marketing company in India, with a large and diversified portfolio that includes static website design, logo design, dynamic website design, web applications, and white label marketing, Web applications, reasonable search engine optimization, web hosting, and email marketing, and PHP application development, etc.

It has a pool of talented designers, skilled developers, marketers and the most effective management, who are all clear on the road forward, to deliver cost-efficient and timely solutions to satisfy the business needs of valued clients.

5. Nick Metrics Marketing Agency

NickMetrics was founded in 2017 and is a top white label digital marketing agency. They have a dedicated team of digital marketing experts who provide full-service digital marketing solutions all around the world.

NickMetrics serves as a standard for all top-ranked search engine marketing agencies to assist with digital strategies and the greatest possible leads, from low-hanging fruit to all long-term options. They assist businesses in obtaining leads that are also prospective clients by implementing creative and transparent proven digital tactics. More clients equals increased profitability and income.

6. MARKETiNG BLUEPRiNT

Because this firm ranks fifth among top white label marketing agencies, you can discuss your marketing needs with them.

Search Engine Optimization, Social Media Marketing, Google Ads Campaigns, Paid Social Campaigns, and Website are just a few of Marketing Blueprint’s specialised digital marketing channels.

They’ve spent over six years using the disruptive power of technology and inventiveness to help their clients’ businesses digitally empower their quest to the next level.

7. Growth Wires 

Growth Wires is one of the top white label Digital Marketing and SEO companies in Noida, having entered the platform of SEO and digital marketing services in Noida intending to provide world-class web support to businesses around the country.

Growth Wires began its journey in the year 2013, and since then they have been providing the best digital marketing solutions to their clients in locations such as Noida, Gurgaon, Delhi, Pune, and Indore(India).

8. Webline Nexgen Services Pvt Ltd

Webline Nexgen Services Pvt Ltd is a white label digital marketing firm located in Ludhiana. They have a dedicated and expert team with over ten years of expertise in the field that provide their clients with the best quality Ecommerce Consultancy and Digital Marketing Services.

They focus on ROI-based outcomes in all of the digital marketing services they have provided to their clients.

Design Team of Webline Create a robust analytics-driven lead generation and brand awareness strategy as well.

9. Orion Digital

Orion Digital is a top white label marketing and ORM (Online Reputation Management) agency that offers a comprehensive range of services.

From community development to real-time engagement with target audiences through conversation-based communications. By combining in-house skills in technology, strategic thinking, and creative communications, Orion Digital provides a one-of-a-kind experience and knowledge.

Orion Digital’s services include a comprehensive approach to all online initiatives, allowing customers to grow their businesses, defend their reputations, and strengthen their equity.

10. IndeedSEO

IndeedSEO is a prominent white label marketing and SEO company in India that provides a complete bundle of services. Their service fees are reasonable and less expensive when compared to others, therefore they are a good fit for your budget. When it comes to technology, they employ all of the latest SEO methods to increase the visibility of your website.

They offer impressive track records in online marketing services such as SEO, social media, PPC, email marketing, and online reputation management. They are the finest SEO firm, providing reliable and advanced marketing and SEO services.

Conclusion

The Top 10 leading agencies that we have mentioned above are offering services that can be useful to grow your business. Don’t restrict yourself if you can touch the sky. Because the sky’s the limit when it comes to marketing your business.

Now you can choose one according to your budget and business needs. We wish your business great success.

Categories
Blogs Digital Marketing

TikTok Revenue, Users & Engagement Statistics (2022)

TikTok is the tale of two apps. In 2016, the Chinese company Bytedance launched Douyin, a video-sharing social network app. That app is still available in China, and when they released the international version of their app in 2017, they called it TikTok. Much of TikTok Statistics Western audience came from Musical.ly, acquired by Bytedance and merged with TikTok in 2018. Although TikTok and Douyin have similar user interfaces and features, they are not identical and have been tailored to their respective markets.

TikTok has grown in popularity in recent years, particularly among younger Millennials and Generation Z. However, it has not grown without controversy. For example, in 2016, then-President Donald Trump threatened to ban TikTok in the United States unless Bytedance allowed an American company, such as Microsoft, to purchase TikTok in that country. On the other hand, a proposed ban was blocked by a federal judge. Furthermore, despite TikTok’s popularity among India’s youth, the country’s government banned the app in June 2020 due to a border dispute between India and China. Its ban will be in effect indefinitely beginning in January 2021.

Neither TikTok nor its forerunner, Musical.ly, make many statistics available. It is, for example, much more difficult to find follower lists on Twitter than on most other social networks. With such a complicated history, it is not difficult to find several TikTok statistics that others have independently compiled.

TikTok has 1 billion monthly active users as of January 2022. Let’s take a look at some more mind-boggling statistics down below.

1. TikTok Users Spend More than 850 Minutes Per Month on the App

According to Statista, TikTok users in the United States spend 858 minutes per month on the app. In March 2020, this statistic provided information on monthly TikTok app user engagement in the United States.

If you look at the data from October 2019 to March 2020, you’ll notice a significant increase in the average TikTok user’s time on the app. The average monthly usage increased from 442.9 minutes in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.

2. TikTok now has 1 Billion Monthly Active users (January 2022)

TikTok had 1 billion Monthly Active Users worldwide as of January 2022!

According to a December 2019 Statista survey, 23% of respondents had used or seen videos posted on TikTok. In contrast, 44 percent said they hadn’t, and 33 percent said they’d never heard of TikTok. However, during the COVID pandemic in 2020, more U.S. Internet users used TikTok, so these percentages likely understate the actual situation.

3. 3 Billion Installations

TikTok has been downloaded over 3 billion times on mobile devices worldwide. It surpassed the one billion-mile mark in February 2019 and will surpass the two billion-mile mark in April 2020. By mid-2021, it would have reached three billion. TikTok is only the fifth non-gaming app to reach the 3-billion mark, and it is the first that is not owned by Facebook (now Meta).

3 Billion tiktok Installations

4. 167 Million TikTok Videos Watched in an Internet Minute

Statista compiled global online media usage for an “internet minute” in August 2021. People consumed hundreds of thousands of hours of content and sent, scrolled, and uploaded millions of messages, emails, and texts. Among these statistics, Statista discovered that TikTok users watch 167 million hours of videos on the app in a sample minute.

5. Entertainment Most Popular Category on TikTok by Hashtag Views

According to Statista, the most popular TikTok content categories had over two billion views as of July 2020. The most popular content category on the app was entertainment content, which presumably includes all of those lip-synching videos, and dance was the second most popular content category.

The most popular categories overall are:

  • Entertainment – 535 billion hashtag views
  • Dance – 181 billion
  • Pranks – 79 billion
  • Fitness/sports – 57 billion
  • Home reno/D.I.Y. – 39 billion
  • Beauty/skincare – 33 billion
  • Fashion – 27 billion
  • Recipes/cooking – 18 billion
  • Life hacks/advice – 13 billion
  • Pets – 10 billion
  • Outdoors – 2 billion

While TikTok users’ time and interest are dominated by entertainment and dance videos, it is clear that they are willing to spend time watching videos on a broader range of topics these days.

6. Most Popular iPhone App Downloaded in the U.S. in 2021

Apple has released charts detailing the most downloaded free and paid apps and games in the United States through 2021. TikTok was the most popular free app, followed by YouTube, Instagram, Snapchat, and Facebook.

7. 150+ Countries

According to App trace, the TikTok app is currently available in 141 countries. It ranks in the top ten in 124 of these countries and the top 50 in 140.

However, according to the official TikTok Creator Marketplace, TikTok is now available in over 150 markets and is one of the most downloaded apps in 40+ countries.

8. 75 (or 39 or 35+) Languages

TikTok has made its way to the international stage, and it is now rumored to be available in 75 languages.

There were discrepancies in reports about the number of languages TikTok supported for a long time. TikTok’s customer service says, “TikTok is now available in 39 different languages. You have the option to change the language displayed in your TikTok app at any time.” That statement has since been removed from TikTok.

TikTok is now available in 35+ languages, according to the official TikTok Creator Marketplace. However, TikTok is now being banned in India, and TikTok may have removed support for some regional Indian dialects.

While there are conflicting reports on this statistic, we all agree that the app is now truly global.

9. Highest Social Media Engagement Rates Per Post

According to Upfluence data, Instagram, YouTube, and TikTok have higher engagement rates across different follower levels. TikTok has significantly higher engagement than the other two networks at all follower levels. Upfluence discovered that micro-influencers had engagement rates of 17.96 percent on TikTok, 3.86 percent on Instagram, and 1.63 percent on YouTube. On the other hand, Mega-influencers had TikTok engagement rates of 4.96 percent, Instagram engagement rates of 1.21 percent, and YouTube engagement rates of 0.37 percent.

Upfluence discovered that, while there were not many TikTok fitness influencers, they had the highest average engagement rate across platforms – 9.3 percent – compared to Instagram (2.9 percent), YouTube (0.7 percent), and Facebook (0.5 percent ).

10. Over 200 Million TikTok Users in India When it Was Banned in 2020

India is another populous country where young people are drawn to TikTok. TikTok had over 200 million users in India by mid-2020 when the government decided to ban it for political reasons. It was still the most downloaded app in the country in 2020, and TikTok was downloaded more in India between July 2019 and June 2020.

11. Highly Popular in Many Asian Countries

In most Asian countries, TikTok’s popularity has skyrocketed. It is popular in Indonesia (87.5 million users), Vietnam (39.7 million), Thailand (35.6 million), and the Philippines in particular (33.0 million). TikTok has 217.7 million Southeastern Asian users, 58.3 million Western Asian users, 25.2 million Eastern Asian users, 14.6 million Southern Asian users, and 6.3 million Central Asian users. These figures only include TikTok users aged 18 and up, and there are undoubtedly many younger TikTok users.

Many young people have used TikTok for political activism. In Indonesia, for example, it was used to protest a contentious new labor law.

12. 600 Million Active Daily Users in China

In China, the number of active daily users (primarily the Douyin version) has surpassed 600 million. Douyin has grown to become China’s largest knowledge, culture, and art platform. This figure is from August 2020, and TikTok does not appear to have released more recent data on Chinese usage.

13. TikTok’s Highest Reach (for Adults) is in Saudi Arabia

Surprisingly, TikTok has the greatest reach (for those over 18) in the Arab world. TikTok is experiencing explosive growth throughout the Gulf Cooperation Council (G.C.C. ), with the app ranking among the top downloads in regional Apple and Google Play Stores. TikTok has the highest overall (adult) reach in Saudi Arabia (78.3 percent), Kuwait (72.5 percent), and the United Arab Emirates (UAE) (68.6 percent ). Qatar is ranked eighth, with a 55.0 percent reach. The United States of America has a TikTok reach of 46.5 percent.

Of course, this ignores the vast majority of TikTok’s younger users, but TikTok’s ad tools only publish data for audiences 18 and up.

14. Between $800M and $1B Purchase Price

Although nobody has ever publicly disclosed the exact purchase price Bytedance paid for Musical.ly, most pundits estimate that it was in the range of $800 million to $1 billion.

$800M tiktok Purchase Price

15. 1 Million Videos Views per Day in First Year

Within a year of TikTok’s development, it had already reached the milestone of 1 million views per day.

16. 132.7 Million Fans –TikTok Record

@charlidamelio, a social media personality, and American dancer Charli D’Amelio is now TikTok’s most popular user, with 132.7 million followers as of January 2022. On March 25, 2020, she deposed the previous leader, Loren Gray, and assumed the coveted number one position. When Charli passed her, she had 41.3 million followers.

Khaby Lane, a Senegalese TikToker, closes in on D’Amelio and has 124.9 million followers.

17. 72 Million Fans – Douyin Record

Chen He, a Chinese male actor, was the most followed celebrity on Douyin as of July 2021, with nearly 72 million fans in China. Andy Lau, an actor, and singer, come in second, and Dilireba Dilmurat, a model and actress, comes in third.

Chen Xiang was the most popular Douyin influencer in June 2021, with nearly 64 million followers in China, followed by Ares Cheng and his wife. Austin Li Jiaqi, the most popular beauty product salesman, came third.

18. 2014 – Muscal.ly Launch Year

Musical.ly’s prototype was released in April 2014, followed by the official version in August. After initially designing it as an online self-learning platform, Alex Zhu and Luyu Yang took about six months to build the product. Unfortunately, this did not take off, so Zhu and Yang shifted their focus to a platform that combines music and video in a social network.

19. 2016 – TikTok / Douyin Launch Year

Bytedance, a Chinese company, launched Douyin in September 2016. When they entered the international market in September 2017, they branded it TikTok, but they still use the original name in their home country.

20. $110 Million Estimated Monthly User Spending

TikTok’s earnings have increased in lockstep with its popularity. TikTok was the top-grossing non-gaming app in the world in February 2021, according to Sensor Tower data, with more than $110 million in user spending, 1.9 times its revenue in February 2020. Later that year, Sensor Tower announced that TikTok would be the top-grossing app in the world in 2021, despite ranking fourth on Google Play in terms of revenue, behind Google One, Piccoma, and Disney+.

21. Nearly 80% of Revenue Comes From China.

Approximately 79 percent of TikTok’s revenue came from Douyin in China, with the remaining 8 percent coming from the United States. This is a significant change from a few years ago, before the introduction of ads when the United States accounted for 42 percent of revenue, but this excludes income from the app’s Chinese Android version. From May to July 2020, Chinese revenue accounted for up to 89 percent of the total revenue for the app.

22. Over $500 Million Spending on TikTok in a Quarter

In previous versions of this post, we celebrated TikTok reaching a total lifetime user spending of $US300 million in Google Play and the App Store by February 2020. This was a significant increase over the $US50 million spent on TikTok at the end of October 2018. (before TikTok introduced advertising).

However, TikTok users quickly outnumbered all of these figures. Since Q2 2020, user spending has exceeded $300 million every quarter, with consumers spending $535 million in Q2 2021 alone via their TikTok app. TikTok consumer spending has surpassed $2.5 billion globally, a feat previously accomplished only by Tinder, Netflix, YouTube, and Tencent Video.

23. More Than 90% on Android Devices

More than 90 percent of TikTok downloads have been made to Android devices, mirroring Android’s smartphone market dominance. The only exception is in the United States, where more iOS users are.

Most TikTok fans in India use the Android version of TikTok.

24. Nine Out of Ten TikTok Users Use the App Multiple Times Daily

According to official TikTok statistics, its users are loyal and keep on returning to the app. Indeed, 90% of users use the app multiple times per day.

25. Nearly 1,000 Apps Totaling 1.3 Billion Downloads Related to TikTok

TikTok has spawned a slew of other related apps, according to Sensor Tower. As a result, there are now over 900 apps attempting to capitalize on TikTok’s popularity, with more than two-thirds of those having launched since January 2020.

Almost half of the apps allow users to save videos to their devices. Other popular app categories include analytics on followers and hashtags, and keyboard/font replacements.

26. Nearly 18% Engagement Rate for U.S. Influencers

A July 2020 study revealed that U.S. TikTok influencers had a higher engagement rate than the global average. The report stated that U.S. influencers had an average engagement rate of 17.99% compared to international TikTok influencers, who had an engagement rate of 15.86%.

27. 32.5% of U.S. Users Aged 10-19

TikTok’s user base still very closely matches that of its predecessor Musical.ly. Most of its U.S. users are young, with 32.5% aged between 10 and 19, according to Statista. A further 29.5% are aged 20-29. 

However, Pew Research data suggests that more older people may now use TikTok. Pew Research only incorporated TikTok into their survey of online social platforms in Jan-Feb 2021, so it is too early to see any trends over time. According to their survey, 48% of U.S. adults aged 18-29 say they have used TikTok, compared to 22% of those aged 30-49, 14% of 50–64-year-olds, and 4% of those aged 65+. Unfortunately, they didn’t analyze those aged under 18.

32.5% of U.S. Users Aged 10-19

Chinese statistics for Douyin suggest that users are aging with the app. In March 2020, 10.1% of users were under 18 (down from 10.5% in 2019). The change was even more noticeable for 19-24-year-olds, with 13.3% of users in that age band (down from 18.7%). Numbers were closer for 25-30-year-olds, 16.6% in 2020 (compared to 18.8% in 2019). The big increase came with 31-35-year-olds, who made up 20.6% of the Douyin user base in 2020 (15.6% in 2019). Notably, there were also small increases in the percentages of all other older age groups using Douyin.

28. TikTokers Like to be on Top of the Latest Trends, As Well as Create New Ones

G.W.I. asked TikTok users to describe themselves. G.W.I. measured their descriptions compared to the average internet user (who would have scored an IDX of 1.0). 22% of the survey respondents considered themselves a musician or audio creator. This is 19% more than the average internet user, i.e., an IDX of 1.19.

38% of the respondents considered it important for them to get the music they care about as soon as it comes out. This was 17% higher than the average internet user, i.e., an IDX of 1.17.

29. Many TikTokers Like to Share Music

Another conclusion from the Q4 2020 G.W.I. survey is that 45% of TikTokers listen to music to share it with friends and family, and 42% support their favorite artists.

30. 1,000,000 Estimated Daily Page Views

TikTok’s website reached the milestone of 1,000,000 estimated daily page views on Jan 5, 2019.

31. 59 Alexa Ranking

In early January 2022, TikTok’s website had an Alexa ranking of 59 (i.e., Alexa estimates the site to be the 59th most viewed website globally in terms of internet engagement). This compares to an Alexa ranking of 74 in early July 2021, 102 in early March 2021, 412 in early March 2020, 3,225 in early January 2019, and 4,778 in mid-November 2018. This change demonstrates the increased popularity of TikTok in recent times.

32. Nearly 100 Million App Installs in India in 2020 Despite Being Banned for Half the Year

Although TikTok has always been very popular in its home country, China (albeit as Douyin), India saw the most significant growth externally in 2019 and 2020. It grew so rapidly that the Indian government became concerned enough to ban it for a while in 2019 before banning it again in 2020 because of border disputes between India and China. Despite this, there were still 99 million app installs in India in the first six months of that year before the government implemented the ban. A court later agreed that the ban should be permanent, with TikTok announcing that it would lay off most local employees.

33. 69% of U.S. Teenagers Are Regular TikTok Users

TikTok appeals to the young, although it keeps its audience as they age. According to a Fall 2021 Survey from Piper Sands, Snapchat is still U.S. teenagers’ favorite social media platform (31%). However, Instagram has fallen from No. 2 to No. 3 (24%), with TikTok moving up to second. Additionally, 30% of the teenage respondents named TikTok their favorite platform, just 1% below Snapchat. TikTok adoption is rising — up to 71%, compared to 62% who used the app in Spring 2020. In comparison, 84% of the teenagers used Instagram, 78% Snapchat, 41% Twitter, 34% Pinterest, and just 28% Facebook.

69% of U.S. Teenagers Are Regular TikTok User

34. First Temporary Indian Ban Cost 15 Million New Users

Indian legislators were so concerned about TikTok that they temporarily banned the app in 2019. They were worried that TikTok would expose children to inappropriate content. While that ban didn’t last long, it cost the app 15 million new users.

Of course, in late June 2020, the government imposed a longer-term ban, which the courts have since confirmed can be permanent. Who knows how many potential users TikTok has lost due to this?

35. 20% of Those with Household Income of More Than $75,000 Have Used TikTok

According to Pew Research’s 2021 survey on online social platforms by U.S. adults, TikTok is used relatively evenly by people across the income spectrum. 22% of those under $30K claim to have used TikTok, as do 29% of those making $30K-$49,999, 20% of those earning $50K-$74,999 20% of those earning $75K+.

According to older research quoted by MarketingCharts, 37% of TikTok’s U.S. users come from households with $100,000 or more income.

However, it is also relatively popular with low-income families. 18% of its users claim to be from households earning less than $25,000 per annum. These statistics will be skewed by excluding those under 18 – a large proportion of TikTok’s target audience. Also, many lower-income households could well be student flats, poor now, but potentially well-off once they graduate.

Know More About us >>>>>

Categories
Blogs

How to Create a Remarketing List on Google Ads?

What is remarketing?

There might be many questions and doubts when considering remarketing. What happens when we start making a remarketing campaign in Google ads? Are we going to see conversions or customers via remarketing?

To make it clear and simple, learn what remarketing is: 

In digital marketing, remarketing/retargeting is the way of serving ads across the internet to people who have already visited your platform/website. It allows the company to seem like they’re “following” people via the internet by showing ads on the websites and platforms they use often.

What assets are used to make a remarketing campaign?

What assets are used to make a remarketing campaign

It’s the custom segment, and it is used to build remarketing campaigns/lists.

You might be thinking about how remarketing works? 

That might attract you while you start creating a remarketing campaign.

If you are already running Google ads, you need to add a Google remarketing code, which is known as a tag or pixel. It is added to your website so that visitors can get added to your audiences through browser cookies. Now, you can customize the code as per your requirement for different pages to correspond to more categories.

There are many different options when coming to a remarketing list.

  • Standard remarketing
  • Dynamic remarketing
  • Remarketing for mobile apps
  • Video remarketing
  • Email list remarketing
  • Remarketing list for search ads

How to Create a Remarketing List on Google Ads?

When it comes to creating these lists in Google, there are two options:

Create a segment, and then use the segment as an audience list.

Create an audience list inside the admin section of Google Analytics, then use that audience to inform your next Google Ads campaign. Both options, as mentioned above, allow you to target past visitors across Search and Display networks.

Here’s a quick look at how to approach this in Google Ads AND Google Analytics:

How to Create Remarketing Lists

Option 1: Create a Segment in Analytics

Let’s start with option one.

In Google lingo, a segment is a subset of your Analytics data:

“For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or visit a specific part of your site. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.”

To set up a segment for your list, head to your Google Analytics page and navigate to the Audience Overview section in the left-hand column.

Once there, click Add Segment. The next screen will pull up a list of default segments available for anyone to use and can be useful for those just starting with remarketing lists. You’ll see lists such as:

  • Non-converters
  • Multi-session users
  • New users
  • Non-bounces
  • Organic traffic
  • Paid traffic

Of course, you also have the option to create your segment. To do so, click the +New Segment button.

The next screen will prompt you to create the parameters of your segment. You can target users by demographics, technology, behavior, traffic sources, etc., as well as two advanced options: conditions and sequences.

Google AdWords Remarketing 

A condition lets you include sessions from users based on your requirements and a sequence lets you include particular actions in a particular order.

For example, using a condition, we can create a segment to target users who visited a certain page but didn’t convert. This could then target people that have visited a webinar registration land page but didn’t end up registering, those that visited a product page but didn’t buy, etc.

Once you click Conditions, you’ll be taken to a new screen. Start by entering in a name for your segment at the top.

Under Filters, select users. Then, in the add content drop-down, select “page” and enter the details for the page you’re targeting.

On the right side of the page, you’ll see the option to click AND. Click it to add a parameter. In this case, to target ads to users who haven’t converted, you would enter in “goal sessions per user = 0.”

Now you’re ready to save your segment. Afterward, you’ll be taken to an overview page.

From the drop-down at the top, select Build Audience. You’ll be taken to the Audience section of Google Ads, where you can name and save your segment as an Audience. The more granular you can get here, the better.

The next step is, How do you select your audience?

So the first thing is before creating a remarketing audience list, you need to analyze the previous data and start making a strategy. You have to decide which type of site visitors you will target with this ad.

creating a remarketing audience list

There are many ways in which you can target your audience, which includes:

  • The number of pages visited.
  • Demographic targeting.
  • Geographic targeting.
  • Based on the product page visited.
  • Time on site.
  • Not visiting a certain page, i.e., the “thank you” page.

Suppose you have created a remarketing list or created an audience in Google analytics. In that case, all you need to do is import the audience from Google Analytics to Google ads via a linked account.

With that, you get your audience listed, and you can add it to your campaign audience or create a different campaign for the same.

Categories
Blogs

SEO Sitemap Guide: How Create and Submit XML Sitemap on Google

Creating and submitting a sitemap is one of the best ways to ensure that search engines find all of your site’s valuable content. A sitemap isn’t the only way for search engines to find pages on your site, but it is your “direct line” to Google about what’s important.

What is a Sitemap?

Google describes a sitemap as:

“..a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.”

Sitemaps can be created in various formats, including XML (Extensible Markup Language), RSS (Really Simple Syndication), and Text. The XML format is the most widely used and will focus on the rest of this blog.

Do You Need a Sitemap?

The short answer is that it does not depend on the size of your site or how it is built. If you have a small site (100 URLs) linked internally, you probably don’t need a sitemap. However, having a sitemap will be extremely beneficial if you have a large site with thousands, if not millions/billions, of URLs.

What Does an XML Sitemap Look Like?

how sitemap looks like

XML sitemaps are made for search engines, not humans. They can look a bit daunting if you’ve never seen one before.

<?xml version=”1.0″ encoding=”UTF-8″?>

<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>

<url>

<loc>https://roiminds.com/</loc>

<lastmod>2019-08-21T16:12:20+03:00</lastmod>

</url>

<url>

<loc>https://roiminds.com.com/blog/</loc>

<lastmod>2019-07-31T07:56:12+03:00</lastmod>

</url>

</urlset>

Let’s break this down.

XML Declaration

<?xml version=”1.0″ encoding=”UTF-8″?>

This informs search engines that they are currently reading an XML file. It also specifies the XML version and character encoding. The sitemap version should be 1.0, and the encoding should be UTF8.

URL Set

<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>

This is a container for all of the sitemap’s URLs, and it also informs crawlers about the protocol standard in use. Most sitemaps adhere to the Sitemap 0.90 standard, supported by Google, Yahoo!, and Microsoft.

URL

<url>

<loc>https://roiminds.com/</loc>

<lastmod>2019-08-21T16:12:20+03:00</lastmod>

</url>

This is the URL’s parent tag. The URL’s location must be specified in a nested loc> tag. It is critical that these are absolute, not relative, canonical URLs.

Although this is the only mandatory tag, in this case, there are a few optional properties:

  • lastmod>: Indicates when the file was last modified. The W3C Datetime format must be used. If you updated a post on September 25th, 2019, the attribute would be 2019-09-25. You can include the time as well, but this is optional.
  • <priority>: Specifies the URL’s priority in relation to all other URLs on the site. The values range from 0.0 to 1.0. Higher is preferable.

changefreq>: Indicates how frequently the page is likely to be updated. Its purpose is to inform search engines how frequently they should crawl the URL. Always, hourly, daily, weekly, monthly, yearly, and never are all valid values.

None of these optional tags are particularly relevant to SEO.

Google’s Gary Ilyes states that they ignore <lastmod> in most cases because “webmasters are doing a terrible job keeping it accurate.” It’s easy to see why most sitemap generators set this to the current date for all pages rather than the date the file was last modified.

Google says they ignore the <priority> tag because it’s just a “bag of noise.”

For <changefreq>, John Mueller says, “Priority and change frequency doesn’t play that much of a role with Sitemaps anymore.”

Why Do I Need a Sitemap?

Crawling the web is how Google finds new content. They pay attention to internal and external links on a page when crawling it. If a URL is discovered that is not already in their search index, they can parse its contents and index it where appropriate.

However, Google cannot find all content in this manner, and if a web page is not linked to other known pages, it will not be found.

Sitemaps can help with this.

Sitemaps direct Google (and other search engines) to the most important pages on your website, allowing them to crawl and index them.

This is significant because search engines cannot rank your content unless indexed.

How to Create a Sitemap?

Some CMS will generate a sitemap for you, automatically updating as you add or remove pages and posts from your site. If your CMS does not do this, there is usually a plugin that does.

Creating a Sitemap in WordPress

Even though WordPress powers 34.5% of websites, it doesn’t generate a sitemap for you. To create one, you need to use a plugin like Yoast SEO.

To install Yoast SEO, log in to your WordPress dashboard.

Go to Plugins > Add New.

Search for “Yoast SEO.”

Hit “Install now” on the first result, then “Activate.”

Go to SEO > General > Features. Make sure the “XML sitemaps” toggle is on.

how to create a sitemap with yoast

You should now see your sitemap (or sitemap index) at yourdomain.com/sitemap.xml or yourdomain.com/sitemap_index.xml.

Creating a Sitemap in Wix

Wix automatically generates a sitemap for you. This can be found at yourwixsite.com/sitemap.xml.

Unfortunately, you have little control over which pages are and are not included in your sitemap. To exclude a page, go to the “SEO (Google)” settings tab for the page and uncheck the “Show this page in search results” checkbox.

This also adds a no-index meta tag to the page, making it invisible in search results.

Creating a Sitemap in Squarespace

Squarespace will also generate a sitemap for you. It’s usually accessible at yoursquarespacesite.com/sitemap.xml.

Squarespace does not allow you to manually edit your sitemap, but you can exclude (no-index) pages from search engines in the “SEO” tab.

This also removes the page from your sitemap.

Creating a Sitemap in Shopify

Shopify automatically generates a sitemap for you. Find it at yourstore.com/sitemap.xml.

Unfortunately, there’s no easy way to no-index a page in Shopify, and you have to edit the code in the .liquid files directly.

Creating a Sitemap Without a CMS

If you think there are fewer than ~300 pages on your site, install the free version of Screaming Frog.

Once installed, go to Mode > Spider.

Paste your homepage URL in the box labeled “Enter URL to spider.”

Hit “Start.”

Once the crawl is complete, look at the bottom-right corner.

If the number is 499 or below, go to Sitemaps > XML sitemap.

Because Google doesn’t pay much attention to <lastmod>, <changefreq>, and <priority>, we recommend excluding them from the sitemap file.

Hit “Next” and save the sitemap to your computer. Done.

If the number shows “500 of 500,” then there’s no point exporting a sitemap. Why? Because it means you’ve hit the crawl limit before it crawled all the pages on your site. As a result, hundreds of pages could be missing from the exported sitemap, making it rather useless.

One way to solve this is to search for a free sitemap creator. There are lots of them.

Unfortunately, most aren’t reliable.

We tested some of the most popular generators and found that many include non-canonical URLs, no-indexed pages, and redirects. This is bad SEO practice.

Once the crawl is complete, go to the Page Explorer and add these filters.

Hit Export > Current table view.

Open the CSV file, then copy and paste all the URLs from the URL column into this tool.

Hit “Add to queue,” then “Export queue as sitemap.xml.”

This file is your completed sitemap.

How to Submit a Sitemap to Google?

To begin, you must identify the location of your sitemap.

If you’re using a plugin, the URL is probably domain.com/sitemap.xml.

If you’re doing it manually, name your sitemap something like sitemap.xml and save it to your website’s root folder. After that, you should be able to access the sitemap at domain.com/sitemap.xml.

Go to Google Search Console > Sitemaps > paste in sitemap location > click “Submit”

How to Submit a Sitemap to Google

That’s all. Done.

Fixing Common Website Errors That Affect Your Sitemap

Google Search Console reports the majority of technical errors related to your sitemap.

Here’s an example of a warning that one of our submitted URLs has been blocked by robots.txt:

However, there are some issues that Google does not inform you of.

Here are a few of the more common ones and instructions on how to locate and repair them.

Useless, Low-Quality Pages in Your Sitemap

Every page in your sitemap should now be indexable and canonical.

Unfortunately, that doesn’t mean all those pages are of high quality. If you have a lot of content, some low-quality pages likely made it into your sitemap.

Neither is valuable for searchers, yet they’re still in that website’s sitemap, and Google has both pages indexed.

To find these pages, go to Site Audit > Duplicate Content.

Look for clusters of duplicate and near-duplicate pages without canonicals. These are the orange squares. Click one to see all the pages in the group.

Check out the pages and see if they have any value.

Having low-quality pages on your site is bad for three reasons:

  • They waste the crawl budget. Making Google waste time and resources crawling useless, low-quality pages isn’t ideal. They could be spending that time crawling more important content instead. (For the record, Google states that crawl budget is “not something most publishers have to worry about.”) 
  • They “steal” link authority from more important pages. There’s a clear correlation between the authority of pages and their rankings. Internal links to low-quality pages only dilute authority that could flow to more important pages.
  • They result in a poor user experience. There’s no value to visitors landing on these pages. It’s annoying for visitors to click on them, and they may end up bouncing if they feel your site is low-quality and neglected.

All in all, the best course of action is to remove low-quality from your website and, subsequently, your sitemap. You should also remember to remove any internal links to those pages if you’re doing this. Fail to do that, and you’ll swap one problem (low-quality pages) for another (broken links).

Beyond duplicates and near-duplicates, you can also look for pages with thin content.

Just check the “On page” report in Site Audit for pages with a “Low word count” warning.

Pages Excluded from Your Sitemap by Accident.

If you used any of the recommended methods above to create your sitemap, pages with no-index or canonical tags (non-self-referencing) wouldn’t be included.

That’s a good thing. You shouldn’t include canonicalized URLs or no-indexed pages in your sitemap.

That said, if you have rogue no-index tags on your site, pages can get excluded by accident.

To check for errors, head to the “Indexability” report in Site Audit and click the “Noindex page” warning. This shows all no-indexed pages.

Most of these will likely be intentionally no-indexed, but it’s worth skimming the list to double-check. Usually, rogue no-index tags are easy to spot as they’ll exist across an entire subsection of your site.

If you see any pages that shouldn’t be no-indexed, remove the rogue no-index tag from the page and add it to your sitemap. If you’re using a CMS or plugin, this should happen automatically.

Final Thoughts

Creating a sitemap isn’t difficult, especially if you use a plugin that handles the heavy lifting. It’s also not difficult to make one from scratch—just crawl your site and format the resulting lists of URLs.

However, keep in mind that Google is not required to index the pages in your sitemap. Sitemaps, on the other hand, have nothing to do with rankings.

Categories
Blogs Google Ads

Google Dynamic Search Ads: The Pros, The Cons & The How

Dynamic Search Ads

Google Dynamic Search Ads campaigns are different from traditional keyword-based campaigns because they don’t use keywords for targeting. Text ads are triggered based on the searcher’s search query and the content of your website.

DSA is a tool that can help you learn more about your audience’s research.

DSA campaigns are the simplest approach to finding customers looking for exactly what you have to offer on Google. These advertisements use your website content to target your advertising and help fill in the gaps of your keyword-based campaigns. They’re ideal for advertisers with a well-developed website or a huge inventory.

The headlines and landing pages of Dynamic Search Advertisements are also generated using information from your website, which keeps your ads relevant and saves you time. All you have to do now is add a unique description. Even well-managed Google Advertising accounts with many keywords can miss relevant searches, face delays in getting new product ads prepared, or fall out of sync with what is accessible on the advertisers’ websites without these ads.

How are DSA Campaigns Different from Traditional Campaigns?

Dynamic ad copy headlines: Keywords aren’t the only thing that distinguishes a DSA campaign from a regular text ad campaign. The ad headline that appears when a DSA appears on the search engine results page is generated dynamically by Google. The information that populates a DSA headline is pulled directly from the site or feed. Advertisers must still write a description line for their ad, but this is the only thing that can be changed. As you might expect, having a specific and tailored headline about the product searched is a search best practice that the DSA can assist you with.

Bidding: DSA campaigns, like text campaigns, are priced on a cost-per-click basis. The cost is calculated by multiplying the number of times your ad clicks by the maximum CPC you are willing to pay. Because DSA does not use keywords, you do not apply bids to individual keywords as you would in a regular text campaign. Rather, you must use bids at the auto-target level. Auto-targets provide a list of pages on your website that can be targeted. Simply set the bids for each auto-target, and the results will be displayed based on your ad rank.

How are DSA Campaigns Different from Traditional Campaigns

Pros and Cons of DSA Campaigns

Pros:

Here are the pros of using DSA –

  • Always close the keyword coverage gap: DSAs enable advertisers to close the keyword coverage and product inventory gap quickly. The tool can crawl your website or a page feed that contains a list of all your products. Not only that, but DSAs can appear on keywords that are typically flagged in Google Ads as having “Low Search Volume,” which cannot be displayed.
  • Ad creation is much simpler: all headlines are generated dynamically based on the actual product matched to the system’s query. While a custom description line is still required, the dynamic headline is the most important because it will capture the users’ attention and drive more clicks to your website.
  • They are easy to set up: Dynamic Search Ads also relieve you of a lot of keyword and campaign creation work. You should already have a good structure in place, DSAs are a simple tactic to implement, and you can be running on a wide range of categories in one day with minimal effort.

Cons:

  • Not having full control: As you don’t have full control over which type of queries are matched to and served, you must do your due thoroughly to make sure that your structure is sound. You have accounted for appropriate negatives wherever possible.
  • Not having headlines that match the ad: Even when dynamic headlines are fantastic, some advertisers can find it difficult. If you want complete control over the type of message displayed with your brand, the DSA may not be a good fit. The headlines generated here are based on your website content or product content from the feed, and it is uncommon to see a headline that isn’t perfect. However, as you optimize and pull search term reports, you will be able to see which ad headline is displayed and which post-click landing page is directed to.
  • The low-performing search queries wasting budget: The final issue I see frequently, which also applies to any text campaign, is which product receives the highest percentages of traffic. Like text campaigns, where a few keywords receive most of the traffic, DSA can behave similarly, with a few queries that eat up your budget before the higher converting products are searched. This is yet another reason why the structure is critical, and the negatives are required both before and after the launch.

How to Optimize DSA Campaigns:

There are several ways to optimize DSA campaigns.

How to Optimize DSA Campaigns

You should look at DSAs as you would do with a typical structure of text campaigns: think about the product categories you have and how granular they are. When you determine how many different product categories you have and how complex they are, you will understand how DSA campaigns should be structured.

  1. Create a Solid Campaign Structure

Since DSA campaigns utilize auto-targets and live in the ad groups, be sure to structure your auto-targets to live in the most specific ad groups possible. If each ad group represents a product or product line for a larger category, you can have better control and management if you have a granular structure.

2. Map the Keywords And Create Catch-All Campaigns

The DSA campaigns exist for two reasons:

  1. To expand query coverage
  2. To improve the ad experience

With the tailored ads and post-click landing pages, you should consider mapping your queries. It is very important to add negative keywords into your different DSA ad groups and campaigns to improve where certain user queries are mapped in terms of the campaigns and ad groups. This will also help to ensure your DSAs show based on the most relevant queries, with the most relevant ad.

After you finish building your campaign structure, you should create the final DSA campaign if you have not already. A DSA campaign named “catch-all” is designed to catch all other queries not appearing in your category campaigns. This can be any reason for that. However, the “catch-all” campaign should be designed to target “All Webpages” on your website to ensure your entire site is covered. If you notice through mining the search term reports, this “catch-all” campaign is mapping either to the products that should be mapped to in other category campaigns.

3. Mine for Negatives

Mine is for negatives with DSAs and for keywords to include in your text campaigns. You keep adding negative keywords to help improve the user experience. You should also consider adding keywords to your text campaigns and looking for keywords with high volume or conversion rates. It is preferable to use these queries as actual keywords in text campaigns so that you can monitor changes in performance and competition on these keywords without relying on DSA campaigns. DSA is an extremely effective mining tool, and all advertisers should take advantage of it.

4. Highlight Your Promos and Offers

Since the DSA campaigns dynamically generate headlines, you can focus on showcasing more promos and highlights to your business. If you have free shipping, fast delivery, sales, then be sure to highlight this in your description line, and let the system create custom headlines for you. This will help you create a better experience for the user, as they will be able to see the product and any offers you have to help them in converting.

5. Maximize Results by Combining DSA with Auto-Bidding and RLSA

DSA’s automated reach works well with automated bidding. Auction-time signals — including the exact wording of a user’s query – can be used to set your bid and improve your performance. Use Google Ads smart bidding with your DSA campaigns.

Smart bidding has helped advertisers improve back-end performance such as cost-per-acquisition and return-on-ad-spend. I recommend placing all the DSA campaigns on Smart Bidding, whether target-CPA or target-ROAS. Suppose you are an advertiser looking to improve your cost-per-acquisition set up target CPA bidding. If you want to grow more sales at a similar or higher spend, I recommend a ROAS bid strategy. Each of these will analyze your previous conversion data and the performance and suggest a target goal.

Layer your DSA Campaigns with Remarketing Lists for Google Search Ads. If users have already expressed an interest in your site, you can set customized bids for those pre-qualified users.

Categories
Blogs

Tested Ways to Promote your NFT Marketing Project

Non-fungible tokens have gained popularity and attention in recent years in digital marketing. NFTs have piqued the curiosity of a wide spectrum of collectors, traders, projects, artists, and developers, who see the prospect of creating, selling, and exchanging diverse digital products, art objects, game relics, and so on. The NFT market on Ethereum, for example, surged tenfold in January 2022, indicating widespread interest. NFT can transform industries and interactions with a wide range of virtual and real-world objects. Success, on the other hand, necessitates constant marketing and promotion.

Here are some suggestions for getting the word out and generating interest in the non-fungible tokens you sell. Some are just free, while others need money. Let’s start with free ways to make your asset better known in the NFT market.

Free NFT Marketing Methods

  1. Submit Your Art in NFT Calendar

The NFT calendar is intended to collect NFT drops from various marketplaces so that collectors and artists do not have to scour multiple marketplaces for new releases. This makes it easier and faster for people interested in NFTs to get ideas about new items and be aware of almost all possibilities released.

Simply fill out a form and additional details about your NFT to add your digital assets to the NFT Calendar. Here are some ideas:

  • Title your NFT artwork or collection
  • Offer details about the creator
  • Set a delicate description to your NFT
  • Set a key visual to it
  • Set a date and time for your drop
  • Name the marketplace you use to drop your NFT
  • And, link to it.

Now you make more connections and exposure to your NFT for free.

  1. Use Your Community

Your primary community consists of those who follow you and may wish to support you, spread the word about your artwork, or even purchase your NFT. Social networks have made it possible to connect with people worldwide. Applications like Facebook, Twitter, and Instagram, for example, could help your artwork go viral if you introduce it through explanatory posts that make people think about why they should pay attention to some digital asset and its potential benefits. When you use these social media platforms correctly, you give your followers the impression that they are expanding their world knowledge while benefiting from it.

Decide to manage and expand your social networks to have a better chance of introducing your NFTs.

  1. Advertisement

Advertisements always pique the interest of potential collectors, causing them to look for more information and calculate the potential benefits. You may use advertisements and teasers to inform others about your NFT projects, release date, and so on. Take note that creativity generates widespread interest and attention for your NFT so that NFT followers eagerly await more information about your NFT release.

Cooperate with the marketplace where you will be releasing your NFT as well. Request that they include your ads and teasers on their channels and websites. This way, many more people will be aware of your work and contribute to the excitement.

  1. NFT Marketplaces and Listings

Several marketplaces sell NFTs, such as OpenSea, SuperRare, Rarible. Try to choose the ones that fit the features of your project. Also, you may list your project at trackers like NFT Hunters.

  1. Make a Thread on Reddit or Bitcointalk

Platforms such as Reddit, Quora, and Bitcointalk can be useful for starting a discussion about your NFT collection. Begin by asking questions like, “Who are your favorite artists to follow?” Then you can send a link to inform everyone about your NFT drop. This strategy, known as crowd-marketing, is widely used in advertising. Also, try to participate in other discussions so that your name appears in various channels and people become more familiar with you and follow you on social media. The goal is to present some ideas and knowledge that others will find interesting and informative.

  1. Express Yourself in Newsletters

Every day, almost all marketplaces and media update their pages with newsletters. Try to add your thoughts and news to the platforms regularly. If you have any new ideas, ask your readers to share them with you and provide feedback. You can even use the NFT calendar to express your thoughts on new NFT drops or collections so that your name appears in the newsletter.

Additionally, try to promote your NFT marketing project by adding value to the cryptocurrency community. Contact well-known cryptocurrency blogs and NFT-specific websites that are looking for guest writers. This way, you will first promote your NFT project in a post and gain attention. In addition, if your post resonates with your readers, some of them may be willing to support your NFT project in exchange for the value you provided.

Paid NFT Marketing Methods

  1. Paid Marketing

Paid ads can also be ordered through top pay-per-click channels like Google Ads, Facebook Ads, and Twitter Ads. You pay for each click on your NFT project advertisement here. Platforms such as Brave, Outbrain, and Taboola may be paid to push ads to NFT-specific websites.

Furthermore, though costly, PPC channels allow you to target specific audiences while also tracking the progress of our ad campaign. So, make sure to optimize your ads and follow the principles outlined in SaaS Marketing Strategies to Grow Fast and promote your NFT drop.

Last but not least, pay NFT communities on Instagram and Twitter to get some NFT art promotion options. Pay them to post with all of the drop information and feature it on Instagram Stories. Invite NFT artists to Instagram Live and promote it. Despite spending money, you gain more followers and views on your artwork.

  1. Hire an Influencer for NFT

Look for influencers in the field of NFTs, especially those with a strong following. As opinion leaders, the majority of these influencers have already earned the trust of their followers, and their followers pay attention to and listen to their opinions and recommendations. As a result, by ordering a post on your NFT drop, you simply begin a collaboration that raises awareness of your tokens. Although it does not produce immediate results, it does help spread the word about your drop.

  1. PR Articles for NFT

The more the media writes about you, the more well-known you become. As a result, you may have to pay to get into various publications and formats; benefit from full articles about your projects, interviews, and even quotes. You can work with both crypto and general media in relation to your NFT project. Also, try to write blog posts that include all of the details about your drop. Keep in mind that there may not be immediate results, even if you continue to spread words on your NFT token.

  1. Start a Collaboration with NFT Artists and Collectors

It’s also a good idea to promote your drop by making or sharing a website with other digital artists and collectors. The website could be used to share records of recent NFT purchases and news about the most recent drops released. You will broaden your audience and, as a result, attract the attention of other collectors and artists who may be interested in your work.

On the other hand, you may be able to improve your artwork with the assistance of other professionals. Furthermore, it becomes easier to exchange audiences and fan groups, which spread the word about NFT works and create a competition among artists to create more creative and, thus, more valuable NFTs.

Conclusion

Although there are many more possibilities to promote your NFT drop, everything is known to depend on your NFT projection’s specifics. The best advice to offer could be that let as many people as possible know about your artwork!

Categories
Blogs

ROI Minds is a Top Reddit Marketing Agency in Clutch

The ROI Minds team is thrilled to announce that we’ve been recently named as one of the leading Reddit marketing agencies in the industry today. Clutch has recently unveiled its 2022 list of talented digital marketing agencies on its platform, and we are very fortunate to lock-in our place on this prestigious list.

Top Reddit Marketing Agency in Clutch

For those who don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

This outstanding award only shows how much effort and dedication we put into every project we handle. The social media marketing industry is competitive and to be singled out in an industry filled with talented agencies is surely a huge milestone for us. To be named as one of the 2022 leading agencies on Clutch is surely something we will cherish for a very long time.

With that being said, we would like to thank our clients and partners for the amazing support they have shown since day one. Our company wouldn’t be here today without your help. Thank you for trusting us with your business and believing in our talent and services.

To officially receive this award, here is our Founder and CEO, Sandeep Kumar:

“We are a marketing team that focuses on the growth of the businesses with hyper-accelerated advertising. This unique approach is what helped us in achieving many of our goals and in securing us this Clutch 2022 award.”

Interested in working with us? Drop us a line and let us know how to help you and your business today.

Categories
All Blogs

Everything You Need to Know About Growth Marketing

What is growth marketing?

If you’re looking for a quick summary of the definition of growth marketing, here it is:

Growth marketing acquires and retains customers by utilizing various marketing channels such as search and email to target each stage of the purchasing funnel. It is based on creative, data-driven tactics that consider users’ individual wants, pain points, and questions throughout the purchasing funnel.

What Distinguishes Growth Marketing?

Growth marketing is a new challenge for many marketers. Because it differs from other social media strategy agencies, marketing departments continue to wonder, “What is growth marketing?” This section will teach you what distinguishes growth marketing from other marketing approaches.

Growth Marketing vs Traditional Marketing

Your company, like most, is probably using some traditional marketing.

Your team uses television, radio, and print to reach and convert people to your target audience with traditional marketing. Despite being one of the oldest forms of marketing, traditional marketing tends to underperform as more consumers rely on digital channels to research their next purchase.

On the other hand, growth marketing takes a more broad approach to reach and convert your target audience and increase client retention rates. It engages with potential and current clients through various channels, ranging from traditional to digital.

Check out this comparison for a quick overview of growth marketing versus traditional marketing:

Traditional MarketingGrowth Marketing
Uses traditional, non-digital channelsUses digital and non-digital channels.
Focuses on converting usersFocuses on converting and retaining users.
One of the oldest forms of marketing.One of the newest forms of marketing.

Growth Marketing vs Growth Hacking

While growth hacking is a term that many startups are familiar with, many businesses are unaware of it. Growth hacking is a method of aggressively growing a company’s business and revenue. This strategy places a strong emphasis on rapid experimentation across marketing channels. Companies want to find the most profitable strategies as soon as possible, so the speed is critical.

While growth hacking and growth marketing aim to help businesses grow, they are not the same. Your team develops a data-driven strategy to support and improve your company’s growth, revenue, and client satisfaction with growth marketing. While your strategy may include various experiments for conversion rate optimization, it does not rise to the level of growth hacking.

Discover the key distinctions between growth marketing and growth hacking:

Growth HackingGrowth Marketing
Adopts an aggressive approach for growth.Adopts a data-driven approach for growth.
Focuses on rapid experimentation and testing.Focuses on strategic experimentation and testing.
Emphasizes revenue and sales growth.Emphasizes revenue and client retention growth.

Growth Marketing vs Digital Marketing

Digital marketing, like traditional marketing, is distinct from growth marketing.

Your company’s digital marketing strategy focuses on attracting, converting, engaging, and retaining customers via online marketing channels such as search, email, and social media. It, like growth marketing, makes strategic decisions for your digital marketing campaign based on data.

As opposed to ROI-driven digital marketing, growth marketing places a strong emphasis on converting and retaining users. Marketers can also use traditional methods to reach users in your target audience in addition to digital channels.

Digital MarketingGrowth Marketing
Uses digital channelsUses digital and traditional channels.
Emphasizes conversions and client retention.Emphasizes conversions and client retention.
Leverages data for strategic decisions.Leverages data for strategic decisions.

Digital and growth marketing have several similarities compared to traditional marketing and growth hacking. They both take a short- and long-term approach to your company’s success and client relationships, making them valuable tools for businesses today.

Why is Growth Marketing Important?

For many businesses and marketing teams, growth marketing necessitates a complete reevaluation of their approach to reaching, converting, and retaining potential and current clients. It’s both a time-consuming and difficult process.

Growth marketing, on the other hand, is worthwhile for the following four reasons:

  1. Consumers Take Non-Linear Buying Journeys

Previously, consumers followed a linear path to purchase, progressing from awareness to purchase at a predictable rate. That has changed with the rise of the Internet and technology, and users now take a non-linear purchasing journey across desktops, tablets, and smartphones.

That is why companies such as Google, for example, have created alternative purchasing funnels. Google’s model focuses on micro-moments, which occur when someone wants to buy, do, know, or go.

If you want to succeed in today’s market, you must adapt to modern consumer shops. By focusing on every step a user takes before and after purchase, you can keep moving your company forward (and your sales up) with growth marketing.

  1. High Turnover Rates Decimate Revenue

Earning a new customer is expensive and has been for decades. Even though acquiring a new client costs ten times more than retaining an existing one, many businesses fail to prioritize client retention, resulting in a high customer turnover rate.

A high turnover rate can harm your business in a variety of ways, including

  • Reducing your annual revenue
  • Slowing your growth rate
  • Lowering the value of your company

If your company is having difficulty retaining customers, you can also acquire more customers. People read and listen to reviews whether you’re in the business-to-business (B2B) or business-to-consumer (B2C) market. To succeed, you need raving reviews as well as brand advocates.

With growth marketing, your company can begin focusing on its current customers. You can devise strategies to increase their loyalty and trust, as well as their continued investment in your business. This proactive approach may lead to word-of-mouth recommendations, online reviews, and other benefits.

  1. Merchandising and Marketing are Now Inextricably Linked

Companies nowadays frequently combine their merchandising and marketing efforts. It’s especially common in eCommerce and technology companies that use user data to recommend related products, resources, and more.

However, the combination of merchandising and marketing introduces a new challenge. Businesses must consider where users are in the buying funnel when browsing a product or reading an article to provide the best follow-up action.

If you stick with traditional marketing, it will be difficult to reap the full benefits of this integration because you will be focusing only on users at the bottom of your funnel. However, you can begin to consider consumers at all stages with growth marketing.

This new approach can assist your team in recommending products and services to current and potential clients, thereby increasing sales and revenue. Even better, accurate recommendations to current customers can boost their loyalty and satisfaction.

  1. Data Provides Unparalleled Insight into Consumers

Whether your company operates offline or online, data can provide your company with invaluable insight into your target market. It can also provide valuable information on consumers at various stages of the purchasing funnel, which can help inform your growth marketing efforts.

Companies can acquire user data in a few ways, including

  • Website analytics
  • User account activity
  • Digital marketing
  • User surveys

You can take advantage of this data by using growth marketing. You can use data from your website, ad campaigns, and email marketing strategy to build a detailed approach to targeting future and existing customers, from tracking new customers’ conversion journeys to monitoring the actions of current clients.

How to Make a Living as a Growth Marketer?

If you want to incorporate growth marketing into your business strategy, you must adopt a growth marketer’s mindset. Even if you work with a full-service digital marketing agency, they should agree with you.

The following are some characteristics of growth marketers:

  1. Make Data-Driven Decisions

Growth marketers do not rely on hunches or educated guesses. They base their decisions on data. As a growth marketer, you or your agency must use the tools and technology at your disposal to learn about your target audience, develop your strategy, and track your progress.

However, keep in mind that your company will need to interpret this data. While data provides the content, the context is provided by your team or agency, and they can figure out what that data means for your campaign and how to change your strategy to improve the data.

  1. Understand Your Company’s Product or Service

It’s not uncommon for businesses to have a schism between their product development and marketing departments. This lack of communication and understanding frequently results in marketing materials that fail to convey the value of a product.

Encourage your product development and marketing departments to work together. Attend product development meetings with your marketing team. Alternatively, organize a training session so that marketing personnel can learn about the product or service firsthand.

When you work with an agency, it’s even more important for them to understand your company, products, and services. That is why, like ROI Minds, it is advantageous to select an ROI-focused digital marketing agency that provides a dedicated account manager and custom plans.

  1. Focus on Benefits Rather Than Features

For the best growth marketing results, your company should emphasize the benefits (rather than the features) of its products or services to users. When you concentrate on the benefits, your product or service becomes more tangible to users, and they see how your company assists them in resolving a problem.

Consider the plumbing company example from earlier. Most customers are unconcerned about the features of a toilet, such as its fill time, finish, or flush system. People will understand the benefits of your product if you highlight how the fast-fill time saves users time or how the finish prevents marks or scuffs.

Consider how your company can communicate the benefits of your products or services to consumers, whether you’re launching a PPC campaign or developing a content marketing strategy. It is also critical for your team to emphasize the most significant benefits to your target audience.

Six Common Growth Marketing Objectives

If you want to incorporate growth marketing into your business strategy, you must first determine which goals are appropriate for growth marketing. Growth marketing allows your company to set and achieve various goals, making the strategy even more appealing.

The six most common (and useful) growth marketing objectives are as follows:

  1. Client Retention Rates

Companies that adopt growth marketing often focus on their client retention rates. When you decide to improve your client retention rates with growth marketing, you make it possible for your business to increase its revenue and optimize its customer acquisition costs.

If your company focuses on client retention rates, you can use a few strategies, including

  • An email marketing campaign to build loyalty and engagement
  • Loyalty rewards program to encourage repeat purchases and a brand loyalty
  • Survey system to receive customer feedback and gauge customer satisfaction

It’s also essential for your team to create a S.M.A.R.T. goal to improve client retention rates. A S.M.A.R.T. goal is specific, measurable, attainable, realistic, and timely. For example, you may set a goal to increase client retention rates by five percent in 12 months.

  1. Customer Satisfaction

While some businesses combine customer satisfaction and customer retention goals, it is beneficial to keep the two separate. Even though they are similar, they measure two different things, which is why you should set separate goals for each.

Customer retention is concerned with the number of loyal people to your company. Compared to customer satisfaction, you assess how satisfied people are with your company, products, and services.

In most cases, companies use surveys to gauge customer satisfaction.

Businesses, for example, commonly use the Net Promoter Score (NPS) to assess customer satisfaction. On a 10-point scale, NPS assesses users’ willingness to recommend your company to a friend or colleague.

The goal is to get ratings of 9 or 10, which will make the user a promoter of the product.

A score of 7 or 8 indicates a passive user, which means they’re likely to switch to a competitor if provided with a better offer—users who score six or less qualify as detractors and are unhappy with your business.

Once you receive your NPS score, your team can draft a plan for improving your ratings.

  1. Brand Awareness

As growth marketing focuses on every stage of the buying funnel, brand awareness is another common goal. Your business wants to build user familiarity with your brand, services, or products to move them through the buying funnel with brand awareness.

A few ways you can use growth marketing to boost brand awareness include

  • Social media marketing and advertising campaigns to reach current and future followers
  • Influencer marketing to reach users in your target market
  • Content marketing to connect with top-of-the-funnel (TOFU) users
  • Infographics to reach a broad audience

When setting brand awareness as a goal, it’s important to remember that it is difficult to measure. That’s why your team needs to get creative when building your S.M.A.R.T. goal. You want something measurable but also accurate.

  1. Company Revenue

Businesses use growth marketing to increase quarterly and annual revenue in addition to customer acquisition rates. A revenue-related goal can assist your company in developing an effective pricing model and targeting users who provide the most financial value to your company.

You narrow and refine your target audience with this growth marketing goal. Once you’ve identified your target audience, your team can create a growth marketing campaign to reach, convert, and retain them.

For example, a software-as-a-service (SaaS) company may shift its focus from all users in its market to users who spend at least $800 per month. This move enables the organization to increase revenue by focusing on users who provide the most financial value.

  1. Customer Acquisition Rates

While growth marketing emphasizes client retention, it also focuses on customer acquisition. Your business can drive additional sales and revenue with improved customer acquisition rates. Both increases can help your organization expand its operations, hire more team members, and more.

Some common strategies for increasing customer acquisition rates include:

  • Pay-per-click (PPC) advertising to reach bottom-of-the-funnel (BOFU) users
  • Search engine optimization (SEO) to improve product and service visibility in search results
  • Content marketing to reach top- and middle-of-the-funnel (MOFU) users
  • Web design to enhance website usability for users in every stage of the buying funnel

If your company uses multiple strategies to improve customer acquisition rates, creating an integrated approach is essential. Your web design efforts and PPC campaigns, for example, should coordinate with one another to support your overall goal.

For example, you may measure the brand awareness of an influencer marketing campaign by monitoring how many of that influencer’s followers began following your company before, during, and after the campaign.

  1. Conversion Rates

A conversion encompasses several different actions, including

  • A contact form submission
  • A sign-up for an email newsletter
  • A follow, like, share, or comment on social media
  • A purchase

When you incorporate growth marketing into your business strategy, you can increase conversion rates for various actions. All of these actions can help you achieve your larger goals, such as increasing revenue, client retention, and so on.

If you decide to include conversion rates in your growth marketing strategy, your team must establish specific goals for each conversion. For example, suppose you want to increase email sign-up conversion rates by 2% and purchase conversion rates by 12%.

To Try, Here are Five Growth Marketing Strategies

To ensure the success of your growth marketing initiative, you must employ the appropriate strategies. While you can use a variety of traditional and digital marketing strategies, a few provide consistent performance and results for businesses.

These five strategies include

  1. SEO

When it comes to growth marketing, you want to reach users at every stage of the purchasing funnel, which makes SEO the ideal tool. For example, SEO can help you improve your visibility in search results on Google, Bing, and Yahoo!

It makes sense to appear in these search results if you own a plumbing company, for example:

  • “nearby 24 hour plumbers”
  • “plumbing maintenance plans”
  • “toilet won’t flush”
  • “When should I replace my toilet?”

You reach users in your target audience when you appear at the top of search results for these queries. You also reach people at various stages of the purchasing funnel, from the top to the middle to the bottom. Not to mention that the top spot in search results receives 33% of all search traffic.

Even better, the close rate for search engines (the percentage of users who converted by buying a product or service) is eight times higher than traditional marketing channels. This fact makes SEO services even more valuable for businesses.

  1. PPC

There is fierce competition to reach users ready to buy, whether through offline or online channels. PPC is one way for your company to compete and outperform competitors. You can engage your target audience by searching and browsing the web with PPC.

Companies can also use PPC to reach users at the beginning of the purchasing process.

For example, your company could launch a PPC campaign to drive email sign-ups, online guide downloads, and social media interactions. While these actions do not directly result in a purchase, they position your company as a stop along the buyer’s journey.

Because ads can increase brand awareness by up to 80%, these micro-conversions can serve as a springboard for converting a user into a customer. Signing up for your email newsletter, for example, allows your company to send relevant and helpful content to a user, potentially moving them down the funnel.

  1. Email marketing

Many businesses already use email marketing. This growth marketing strategy provides a fantastic return on investment (ROI), with a $44 return for every $1 invested. As a result, more than 80% of businesses include email marketing in their marketing strategy.

Your company can connect with a wide range of users through email marketing, including

  • MOFU users
  • BOFU users
  • Current users, or clients

The versatility of email marketing is what makes it so valuable to growth marketing, which emphasizes targeting every stage of the buying funnel. Plus, email marketing often provides your company with valuable user data, which you can use to personalize and improve your campaigns.

  1. Content Marketing

You can expect your company to use content marketing if it invests in SEO. Content marketing is a valuable strategy that focuses on creating relevant content for your target audience. It also targets different buying funnel stages, allowing you to reach every user.

A content marketing strategy, on the other hand, necessitates some effort.

Your team must conduct extensive research on your target audience to create unique and valuable content, learning about their problems, concerns, and desires. It’s also critical for your company to optimize this content with relevant keywords to appear near the top of search results.

That is why many businesses collaborate with full-service digital marketing agencies like ROI Minds.

We can provide SEO and content marketing services as a full-service agency. Even better, we provide copywriting services, allowing you to streamline your growth marketing strategy. Not to mention, in the last five years, we’ve generated more than $3 billion in revenue for our clients.

  1. Social Media Marketing

While many strategies, such as PPC and SEO, concentrate on your website, social media marketing focuses on Facebook, Instagram, LinkedIn, and other popular social media platforms. It’s an efficient way for many businesses to reach TOFU, MOFU, and BOFU users, as well as current customers.

You can use social media to share useful and relevant content with your audience, such as a blog post. You can also respond to comments and questions, which will improve customer satisfaction. Companies can also advertise on social media, extending their reach to more users in their target audience.

Advanced targeting options are available when advertising on social media platforms like Facebook. For example, you can target your ad to lookalike audiences who share characteristics with your current followers.

The vast number of social media platforms can make growth marketing for this channel difficult. As a result, many businesses invest in social media marketing and advertising services such as ROI Minds.

Need a Head Start on Growth Marketing?

Now that you know what growth marketing is, are you ready to use it? ROI Minds can help your business get the most from growth marketing.

Categories
All Blogs

How to Create Facebook Ads that Scale Your Brand Revenue Aggressively?

Introduction

Ads are only displayed on Facebook’s advertising platform and can appear in Messenger and even on non-Facebook apps and websites. They are available in various formats, including a single image, video, slideshows, and more, aimed at specific audiences.

Creating a Facebook ad is not the same as posting on your personal page. Everything about your Facebook ads, from the words you use to when you place them, influences the amount of traffic they drive to your site.

What are Facebook Ads?

Facebook ads are paid messages placed on Facebook by businesses. This gives you the freedom to write in your voice. Furthermore, as explained in the social network’s beginner’s guide, you can reach out to the most important people to you.

The word “paid” is critical to understanding this definition. Anyone can post for free on their Facebook page, but you never know who will see it. A paid ad allows you to target a specific demographic, and you can be as specific or as broad as you want.

Facebook ad campaigns come in a variety of sizes and formats. You can also specify how much money you want to spend, including:

  • The total amount
  • The daily Budget
  • Cost per Result

.

You can even choose which user actions you want to pay for. That doesn’t mean Facebook will only charge you if your ad performs as expected, but you can decide how they bill you, such as the number of views or clicks. Depending on the objectives you set for your ad, you have several options.

Standard AD Formats

A Facebook ad format is the fundamental design of your ad: a single image with text, a video, a full-screen interactive experience, and so on. There are only seven basic ad formats, but these can create many ad types aimed at various advertising objectives.

Image Ad

Image ads are the most basic ad format, with a single image used in various ad types, placements, and aspect ratios.

Image Ad

Image ads are simple to create and can effectively showcase your product or service if high-quality photos are used. This ad format is an excellent choice for almost any stage of your funnel, whether you want to increase brand awareness or promote a sale to increase conversions.

Although image ads are a great all-around option, they can also be limiting because you only have one image to convey your message. A single image format is not the best option when demonstrating how your product works or showcasing multiple products.

Best practices for image ads:

  • Take note of aspect ratios so that your final product is not stretched or cut off.
  • Make an effort to create high-quality images that stand out from the crowd on Facebook.
  • Use only as much text as you need to keep your message focused.
  • Use 80% image or more and less than 20% text. Focus on use case of the product/service with image
  • Highlight the use case studies/testimonials/reviews in the image

.

Instant Experience Ads

Instant Experience ads (previously known as Canvas Ads) are mobile-only interactive ads that allow users to interact with your content on Facebook. Your target audience members can swipe through a carousel of images, tilt the screen in different directions, and zoom in or zoom out by moving their fingertips with Instant Experience ads. In addition, Instant Experience ads load ten times faster than standard mobile web applications!

Instant Experience ads are a great tool in general, but if you’re new to Facebook advertising, they may take more time than they’re worth. If you aren’t particularly tech-savvy, you might be better off sticking with more basic ad formats.

Best practices for Instant Experience ads: 

  • Facebook recommends using five to seven components (images, videos, etc.) in your ad as these get more engagement.
  • To save time, use a ready-made template.
  • Throughout your ad, return to your central theme frequently.

.

Stories Ads

Stories Ads

Stories ads are full-screen immersive experiences that appear in the middle of the stories users watch on Facebook, Instagram, Messenger, or WhatsApp. You can use videos, images, or even carousels to create your Stories.

Stories allow for far more creative expression than traditional video or image ads, as you can use video effects, emojis, and even augmented reality to captivate your audience.

The Stories format is excellent for showcasing your brand, but they aren’t a panacea for advertisers because they aren’t displayed in Facebook feeds. Because the media in Stories requires different formatting than image or video ads, you may be forced to create unique content just for Stories, increasing the overall workload.

Best practices for Stories ads:

  • Maintain a quick pace in your Stories by frequently switching between images and videos.
  • To improve the viewing experience, use motion and augmented reality tools.
  • Optimize your images and videos for full-screen viewing.

.

Video Ads

Video Ads

A video ad is a single video used to market a product or service. Video advertising has a high level of audience engagement, and even small businesses can create simple videos to entertain and connect with their customers.

The only disadvantage of video advertisements is that they take time to create. If your messages are simple, an image or carousel may be more effective.

  • Best practices for video ads: Make your videos as short as possible (Facebook suggests less than 15 seconds).
  • Begin with a bang and engage your audience.

.

Slideshow Ads

Slideshow Ads

Slideshow ads are three to ten images or a single video playing in a slideshow. These ads are video’s little cousin because they use five times less data and are intended to be used in markets where internet access is generally limited.

Slideshow ads can also be a good starting point for people who don’t have any video-making experience but want to catch the reader’s attention with the movement and sound that makes video ads so effective.

The following are the best practices for slideshow advertisements:

  • To make an impression, use high-quality images and videos.
  • Play some music (that you have the right to use).
  • Use slideshow versions of your best images to target slow-internet areas.

.

Carousel Ads

Carousel Ads

Carousel ads allow readers to scroll through multiple images or videos, each with its headline, link, or description. Carousels are useful for introducing readers to various products because each image in the carousel can have its landing page.

The carousel format can also be used to effectively tell a story or explain a process by dividing each section across different sections of your carousel.

Carousel ad best practices:

  • Create distinct headlines, CTAs, and descriptions for each section of your carousel.
  • To pique your audience’s interest, show the best-performing images or videos first.
  • For a more personalized experience, link to various landing pages.

.

Collection Advertisements

Collection Advertisements

A Collection ad is similar to a mobile window-shopping experience in that readers can scroll through your product lineup with a single tap. Collection ads are identical to advanced carousel ads in that they both showcase your product lineups, but Collection ads are more customizable and full-screen.

Collection ads are perfect for large online stores, but for companies that sell a limited number of products or services, there are probably better options for you.

Best practices for Collection ads:

  • Let Facebook algorithms decide which products from your catalog are included for each user.
  • Fill your catalog with a variety of products that Facebook can choose from.
  • Pick an eye-catching image to draw people into clicking on the ad.

.

What are Facebook Ad Placements? 

The average person sees about 6,000 to 10,000 ads every single day. As a result, it should be no surprise that only a tiny percentage of these advertisements are remembered. It’s all about making sure your ads appear in the right place at the right time.

Ad placements or the websites where your ads appear and the overall effectiveness of your ad campaigns can be significantly improved by taking a more targeted approach. By optimizing your display and placements, you can lower your ad costs while increasing your chances of reaching an audience relevant to your business.

Facebook defines placements as all the different places your ads can run, and the Ads Manager groups placements based on how people interact with your ads across other platforms. The most popular platforms are Facebook, Instagram, Messenger, and Audience Network.

Facebook currently offers 19 different placement options, so they have been grouped based on how they will be experienced across various platforms. Simply check the boxes next to the placements you want your ad to appear in to select them.

FEED PLACEMENTS

Facebook News Feed

Your ads will appear in users’ desktop or mobile Facebook Feeds, including the Facebook app and Facebook web app on mobile.

Hovering over the Facebook News Feed placement will show you what your ad might look like if you choose this placement.

The News Feed was one of the first placements, explaining why it has become so popular and successful. However, it can be pretty costly in terms of CPM.

The following objectives are available for Facebook News Feed placement: 

  • Brand Awareness 
  • Reach 
  • Traffic
  • Engagement 
  • Page Likes 
  • App Installs 
  • Lead Generation 
  • Conversions 
  • Catalog Sales 
  • Store Traffic 

.

Instagram Feed

Now we have the Instagram feed placement. Similar to Facebook, these ads appear in desktop and mobile feeds. There are currently 1.074 billion Instagram users worldwide, so it is the second most popular placement Facebook offers.

Using this placement alongside the Facebook Feed placement can be useful to see which placements are most effective and generate the best results. 

What objectives are available for this placement?

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Lead Generation
  • Messages
  • Conversions 
  • Catalog Sales 
  • Store Traffic 

.

Facebook Marketplace 

Facebook Marketplace placement is a relatively new placement, and these ads are shown on the Marketplace homepage, and they are also shown on the Marketplace in the app. You can’t show ads on the Marketplace without them being shown in the Facebook News Feed, so it is useful to bear this in mind when posting ads on Facebook Marketplace.

Marketplace placement is an excellent option for eCommerce businesses because they target specific audiences looking for deals that offer products or services at middle to low prices.

Objectives for Facebook Marketplace placement:

  • Brand Awareness 
  • Reach 
  • Traffic 
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions 
  • Catalog Sales 
  • Store Traffic

.

Facebook Video Feeds

This placement option is quite interesting. It appears in the Video Feed, specifically the Suggested Video Feed and Facebook Watch feed.

Video feed placements could become the future of marketing because they allow advertisers to connect with audiences in a format that is easy to connect with. In addition, this placement is cost-effective because you can build audiences that you can remarket to in the future. 

Video Feed placement objectives:

  • Brand Awareness 
  • Reach 
  • Traffic 
  • Engagement 
  • Page Likes 
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions 
  • Store Traffic 

.

Facebook Right Column 

This option is probably the least used placement because it is only accessible when using a desktop. But it is great for remarketing, so don’t dismiss it so quickly. 

Bear in mind that this is a desktop-only placement, and the majority of the reach you get is on mobile, so you will find that it won’t get that much compared to the feeds on mobile. 

Objectives for Facebook Right Column:

  • Traffic 
  • Conversions 
  • Catalog sales

.

Instagram Explore 

This placement is a great way to increase the number of customers interested in products or services similar to yours. Explore allows people to discover accounts, posts, people, and businesses that they wouldn’t necessarily have seen by simply clicking on the magnifying glass icon on their Instagram home page.

After interacting with a post on the Explore page, your customers will begin to see ads as part of their browsing experience. This is great for advertisers because they can use this placement as a surface to deliver their ads.

Instagram Explore objectives:

  • Brand Awareness
  • Reach 
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions
  • Catalog Sales 

.

Messenger Inbox 

The last Feed placement is the Messenger Inbox, which is a placement that allows your ads to show in your audience’s Messenger home tab between conversations. Once people click on your ad, they will be taken to a detailed view, which will display a CTA button that will link to your website.

This placement, however, can be a little more intrusive than others, which is why a lot of people are hesitant to use it. But, the best part about this placement is that it allows you to connect with potential or existing customers and promote your campaign objectives and goals. 

Objectives for Messenger Inbox placement:

  • Traffic 
  • App Installs 
  • Messages 
  • Conversions 
  • Catalog Sales 

.

Story Placements: Facebook, Instagram, and Messenger 

These placements allow you to tell a story with captivating and enjoyable ads. This is a relatively new feature on Facebook and Instagram, but the organic use of stories grows daily, with almost 500 million people watching and interacting with them. They are so great because they allow your audience to feel as though they are right there with you, which leads to increased engagement.

Instagram stories are the most popular of all three platforms because the stories feature originated. The full screen and vertical format allow your business to share photos and videos. 

Story placement objectives:

  • Brand Awareness
  • Reach 
  • Traffic
  • App Installs
  • Video Views 
  • Lead Generation
  • Messages 
  • Conversions 
  • Catalog Sales 
  • Store Traffic

.

In-Stream Placements: Facebook In-Stream and Instagram IGTV

Facebook launched Watch and IGTV when they saw how popular video content was. When watching these videos, you feel captivated by what you are seeing. These placements can drive higher engagement and, even better, use audience feedback, such as poll ads, for your campaign strategies. 

The In-Stream placement allows you to deliver 5-15 second video ads, which is more than enough time to create videos that promote a message and are attention-grabbing. 

In-Stream placement objectives:

  • Brand Awareness
  • Reach
  • Traffic
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation 
  • Conversions 
  • Catalog Sales 

.

Facebook Search Results

Ads using this placement will appear on search results pages on Facebook. Specifically, your ads will also pop up when someone searches for keywords related to your ad.

This placement will help your business increase its visibility as people are always searching on Facebook. –> many people search for businesses, products, services, etc., on FB, and you can increase the chances that they find you.

Search placement objectives:

  • Brand Awareness
  • Reach 
  • Traffic 
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation 
  • Messages 
  • Conversions 
  • Catalog Sales 

.

Messenger Sponsored Messages

It’s important not to confuse this placement with the Messenger Inbox because they have different functions. Messenger Sponsored Messages involve creating message ads sent directly to people who have existing chats with you. 

This placement can only interact with those who have previously engaged with you, which means that you will only target a specific audience. 

The objective for Messages placement:

  • Messages 

.

Facebook Instant Articles 

What’s great about this placement is that it is less expensive than other placements, and it still does the job. What is this placement exactly? Well, it allows you to create engaging articles within different social media platforms.

Facebook users open 52% more articles when published as Instant Articles instead of a mobile web link because they bring your stories to life with a captivating reading experience. 

In-Article placement objectives:

  • Brand Awareness
  • Reach 
  • Traffic 
  • Engagement 
  • App Installs 
  • Video Views 
  • Lead Generation
  • Conversions 

.

Apps and Sites – Facebook Audience Network

Apps and Sites refer to Facebook Audience Network placement to extend your advertising beyond Facebook. This way, you can reach more users, even those who aren’t on Facebook. You can choose between three options:

  1. Native, Banner, and Interstitial ads: Your classic display placements are similar to Google’s Display Network (GDN).
  2. Rewarded Videos: This means that your ads appear as videos, and people can watch them in exchange for a reward in the app in which they appear. 
  3. In-Stream Videos: These ads are delivered as 5-15 second videos to people already watching Facebook videos on their mobile devices. 

This placement, however, does not have as high of a conversion rate compared to the other placements because apps and sites tend to have less traffic than other platforms. 

Objectives for Apps and Sites placements:

  • Reach 
  • Traffic
  • App Installs 
  • Video Views 
  • Conversions 
  • Catalog Sales

.

DIFFERENT FACEBOOK ADS FOR DIFFERENT FUNNELS

With Facebook marketing, as with any other marketing, it’s important to think about how your campaigns move people through the three stages of the buying cycle:

Awareness – Cold Audiences

This is the stage that people become aware of your product or service for the first time. You want to target cold audiences who have never heard of you or seen your product at the awareness stage. The goal here is to get them to interact with your brand and develop an emotional interest or desire for your product. 

To reach your Cold Audience, you can target based on interests, demographics, or other online behaviors. If you want to go even further, you can create a Cold Audience of just those people who have, for example, already become a customer, visited your website, or have even watched 95% of one of your videos. This process relates to Look-a-Like Audience, which we will take a deeper look into in another video.

You want to be doing when you’re reaching the Cold Audience by giving before asking. You can do this through thoughtful Content Marketing. So, think about the problems your potential customers have and how you can give them free and useful information to educate, build the trust of your brand, and ultimately build loyalty between yourself and the client. This way, when they become a Warm Audience, you’ve already gained their trust, and you’ve got some credibility.

And, of course, you’ll also want to start getting some conversions here as well.

Consideration – Warm Audiences

The Consideration stage is when you nurture people who have already engaged with your brand or product and start convincing them to buy. At this stage, we want to provide “logical” reasons to help the customer justify purchasing your product. Remember that most people are more emotional than logical about their purchases. But they want to justify their purchases with logic. 

So this is where we give them reasons to logically justify that purchase with benefits like customer reviews, free shipping, discount codes, free returns, etc. We also want to show them the product again because sometimes people just need to see something a few times before buying.

The Warm Audience is people who have engaged with your page in some way or become a fan. In this case, they could have watched more than three seconds of a video (which can be a rarity), liked your page, or commented and engaged on a post or advertisement.

What you want to be doing with this specific audience is educating them more about the product or service that you offer. Once they visit your website or supply you with their contact details, you can now shift your focus on them and create your Hot Audience.

Conversion – Hot Audiences

At the Conversion stage, it’s time to target those who have been on the fence about making a purchase and push them over the edge to convert.

For your Hot Audience, you’ll want to try to overcome some common objections or challenges they might have before using your product or service. For example, if they’ve visited your website or had them as a potential lead (you have their contact details, but they’re not yet a customer). Change your mindset to discover why they may not be converting from a lead to a customer. You could offer a promotion or a value-add for your services if it’s price. You could also put a case study in front of them to highlight how you can better what they are looking for and overcome their objections.

HOW TO USE EMOTIONAL POWER IN FACEBOOK ADS?

How many Facebook advertisements do you see in your news feed daily? According to Social Media Examiner, 93 percent of marketers regularly use Facebook advertising. That equates to approximately 3 million businesses marketing themselves on Facebook. Every day, these companies text, call, email, and target us with Facebook ads, inundating us with offers.

In fact, we’re so used to being targeted by brands all over the internet that our brain tries to filter out the noise and ignore those ads automatically. Nonetheless, millions of businesses rely heavily on Facebook ads for a sizable portion of their revenue, so they must be reaching us somehow, right?

How do some brands manage to cut through the clutter and reach us? What distinguishes successful advertisements from the rest?

The answer is actually quite simple: the brands that capture our attention and convert us on Facebook are the ones who understand us the best. They know our pain, needs, and emotions, and they know how to reflect those back to us in their advertisements.

Whether we like to admit it or not, humans are emotional creatures, and our emotions heavily influence our purchasing decisions. The most successful brands have researched and know what emotions affect their specific target audience, what makes them stop what they’re doing and click on that ad, using images, videos, text, and other elements in their ads.

Brands that understand their target audience understand that people purchase products and services based on how they make them feel rather than the rational benefit. They know that using emotion is critical to standing out in a crowded market and capturing the attention of your prospects.

Let’s take a look at how you can use emotion in Facebook ads to pique your prospects’ interest:

4 WAYS TO LEVERAGE EMOTION IN YOUR FACEBOOK ADS

Emotional Value > Monetary Value

Rather than focusing on the service or product, you’re selling, concentrate on the result. To get people’s attention, make a promise: what is the one thing they will get after purchasing your product? Or are you looking for work?

A task management platform, for example, isn’t selling the ability to complete a task; it’s selling the opportunity to organize your thoughts, reduce stress, and possibly even impress your manager with your efficiency.

Putting Theory into Practice 

In her commercial, Mel Robbins addresses the camera directly and says, “Imagine for a second how awesome it would be if you could stop holding yourself back.”

When she introduces her online self-confidence course, she dives right into the emotional turmoil of self-doubt and holds herself back. She shows clips of people hugging her and thanking her for “saving” them, tapping into her target audience’s true desire. She doesn’t discuss what you get out of the course, what you learn, or how much it costs; she only discusses the emotional outcome: the promise of a better life and higher self-esteem.

Narrating a Story

We’ve all seen it happen: massive causes with hundreds, if not thousands, of casualties in desperate need of donations and resources, struggling to get the assistance they require. Suddenly, a compelling story about one person’s journey, struggle, and challenges change everything, and donations pour in.

This hero’s journey can also be seen in every film and book you read; a single person’s journey can move us to tears, laughter, empathy, and even change our behaviors and beliefs. That is the power of storytelling, and personal stories resonate with us and elicit emotions, prompting us to act.

Simply put, we remember how something or someone made us feel rather than numbers, statistics, features, or even pricing. The more compelling the story, the more personal and similar to your customer’s story, the more likely it will resonate and inspire action.

Putting Theory into Action

Tell a compelling story with video ads and copy. The best stories are those that make your prospects say, “Hey, that happened to me!” “OMG, that’s me!” or “Damn, that could happen to me.”

Once you understand what emotions motivate your customers to act, you can tell their story, focus on intriguing them, and entice them to click on the “read more” button or visit your website to learn more.

You may have also noticed that most ads are short and lack text, but I’ve found that when the story is compelling, people want to read the content and have no problem with the long copy at all.

As Asia Matos, Founder of DemandMaven, adds, “How many times a day do you scroll right past incredibly boring and not-that-insightful ads on Facebook? It’s because they haven’t done the psychological or emotional work of driving demand. The thing that gets people to move on an ad (i.e., click-through, complete a form, or watch a video) has 100% to do with what they believe they’ll gain. It’s the psychology of “you have this, and I don’t” and the emotional state of “I believe I need this, and you can provide it to me.”

When writing the ads, you’re essentially employing the classic PAS framework: problem, agitation, solution. Why? Because people read that copy to find out what you have that they don’t and what they’re going to get out of it.”

Selecting Your Images

“Don’t just say it, make em’ feel it” is one of the most important rules to follow with every landing page, email, and ad. It’s one of the Emotional Targeting Framework’s pillars, and it’s based on the emotional impact images have on us.

The images and colors you use in your Facebook ads will determine whether or not people see your ad and whether or not they think it’s worth giving it a second thought.

Most ads (like landing pages and websites) use an image of the product they are selling or something to represent it when choosing images. Google depicts a person sitting in front of a computer writing code, while retailers use images of their selling items.

Color also plays an important role in this; it determines what our eyes will focus on when we look at the ad and feel. Yes, colors have an emotional impact on us, but not in the way you might think.

Putting Theory into Practice

Try A/B testing a few different ad visuals. Videos are compelling, but images can also be effective. Brainstorm with your team about the potential outcomes and value you receive when using your product/service (e.g., taking that dream vacation) AND, most importantly, ask your customers and clients what their dream outcome is and what jobs they’re attempting to complete (this is where surveys and interviews come in very handy).

Using Social Proof

Social proof is one of the most effective tools you can use on any page, let alone a Facebook page. There is strength in numbers, and the more people we see heading in one direction, the more appealing it becomes.

Social proof isn’t just there to tell people how great your product is; it’s also there to help you overcome obstacles. Testimonials and reviews can alleviate common apprehensions and address specific questions.

For example, rather than having people take your word for it that your service includes round-the-clock customer service, post a customer’s story on your website detailing how a specific company representative helped her with the issue at 2 a.m.

Applying Theory to Practice

There are numerous ways to use social proof to boost conversions. Christmas Abbott, for example, mentions the number of people who have already enrolled in her program and includes video snippets of people explaining how she has changed their lives:

You can also use a written testimonial as your ad copy or even in the text below your images. You can even include screenshots of mentions on social media, reviews you’ve received, and emails.

CONCLUSION

Facebook ads are effective marketing tools, and they let you design and post ads that target particular customer segments at a price that can suit any budget. 

Remember to make the most of the platform’s customization capacity and interactivity. Turn your potential customers into active participants, and you will create the kind of engagement that Facebook—and your bottom line—will both love. 

Categories
Blogs Sales & Marketing Social Media Marketing

How To Advertise Health Supplements Store Online

If you are running a supplement store locally and want to take it online to scale and grow your business, you have landed on the perfect guide page because we will explain in detail how you can take your supplements to store online and increase your sales.

There are many things you can do when taking your store online. There are free ways and paid ways to advertise your products online. Paid advertising like Google ads or social media ads will cost you money. Social media marketing and writing quality content to generate leads will not be as much, but it surely will take time.

6 Effective Marketing Strategies for Health Supplements Store Online and Increase Your Sales

Google Ads

Selling your products online with google ads is a pretty straightforward thing but learning how to do it correctly and in a way that makes you the most profits is not so easy. There are different types of campaigns in Google ads that bring different results, depending on your purpose. For example, if you have many other products and want to sell individual products, you can simply run Google shopping ads.

For google shopping ads, you have to create a Google merchant center account and link it to your ads accounts, and then you need to fill the product feed.

You can also run regular Google ads to bring traffic to your website or your landing page so that you can convert visitors to customers.

Creating high-quality google ads also requires experience and skills. If you are new to google ads, you might want to help an experienced person or an agency to set up the account and campaigns for you.

Always remember that there are specific policies that you need to follow while listing your products; otherwise, it could invite some troubles.

Facebook & Instagram Ads

Running Facebook or Instagram ads can increase your sales tremendously if done correctly. On top of that, according to a study, CPA (cost per acquisition) on Facebook is nearly 40% cheaper than on google ads. So, assume you are spending $100 per conversion on Google, which means you can get conversion at $60 on Facebook ads.

That’s like spending $600 more every 100 products, which means you can save those $600 and take a little longer to ensure that money on other campaigns to make more money.

That was just an example. Actual numbers would vary between $1 – $5 depending on your campaigns but just wanted to prove that 40% is enormous.

For that, you need to create an account with Facebook Ads Manager, and you can run ads on both platforms from the same ads manager.

The next step is to target the audience. To do that, you need to have answers to the following questions.

  1. The location that you want to target.
  2. Interests of people.
  3. What type of people can benefit the most from your products.

Once you have answers to these questions, you are ready to run your first campaign. But always keep in mind that both platforms are different, and people act differently on other platforms.

Influencers Marketing

Selling your products through influencers marketing is also a great way to promote your online business, and if you are only starting and want to build credibility, then what are the other better ways of doing so when someone has an audience that genuinely listens to them, trusts them and have a solid reputation in the market starts putting out some nice words for your products.

Choosing the right influencers also plays a vital role in your success in influencer marketing because everything depends on the influencers promoting your products. Some influencers will say whatever you want them to say about your product when you offer them a reasonable price. Still, those influencers don’t have much credibility and trustworthiness than those who will personally try your product and give honest feedback.

When you sell genuine products that benefit people, you will do good with influencers.

As we have mentioned before, you need to choose the right influencers. Well, here are a few things that you need to keep in mind while selecting influencers for your products/business.

  • Ensure that the influencer you want to do business with has connections with the interested people and into your product’s market. 
  • Don’t run after influencers with large followers because they will charge more. When taking the business online in the initial stages, you generally don’t have a huge budget, so spend your money wisely.
  • Make sure you check the engagement rate of their followers before you start working with them, compare their followers and their interactions with their posts.
  • Send your products for free to the influencers so they can use them and put out a good word instead of paying them money to say good things about products. It will benefit you in the long run as it will cost you less money, and you are starting on good deeds with the influencer.

SEO – Search Engine Optimization

Doing SEO for your business won’t bring you instant results like other paid advertisements, but doing SEO for your website will help you in the long run because organic ways of marketing are better than paid advertising because of two main reasons, all of your traffic consists of people who are genuinely interested in your products or services and second it does not cost you much money. However, you have to spend your time writing quality content and SEO optimization.
Below are some of the important points that you need to consider.

  • Make sure your website has SEO-friendly quality content. SEO-friendly content contains proper headings – subheadings, wisely chosen keywords, and many other things, but most importantly, your content should provide value to the readers.
  • Besides the written content, you also need to ensure that your website’s loading time is fast(using a shared hosting service can significantly increase your loading time). 
  • Ensure meta tags, meta descriptions, and URLs are set properly to rank on the first page of google search results.

Email Marketing

Email marketing is another way to grow your store and establish an online presence organically. Here is a good piece of advice- Do NOT buy an Email list.

If you want instant results, go with paid ads, but if you try to rush organic ways of marketing, it’s not going to pan out well. You have to take it slowly, One mail at a time. Start collecting emails of your potential customers through social media posts, good quality content leading to subscription of your newsletter, or your daily or weekly emails.

Yes, we know that it will take months to build a list of genuine people who are more likely to convert, but we can confidently say that it will be worth it, and chances are you will get a good amount of lifetime customers from that list.

The easiest way to make your email list is to start a new Google sheet and enter your prospective customers’ names and email IDs. But how do you get a prospect’s name and email address? It’s simple. You can start writing quality content to educate people, write social media posts to earn their trust, and people will provide you with their names and email addresses, which you can target later on.

Lastly, make sure you are giving your emails a personal touch. If you make your prospects comfortable reading about your products and their benefits, you can easily convert them when you already have won their trust.

Youtube Ads

Youtube ads are also a great way to convert more people because you can target people with their interests on youtube through your ads account. For example, someone is watching a supplements benefit video or a gym training video, and they see your ad, chances are they will think about purchasing it.

Youtube ads are also used for remarketing your prospects. For example, someone visited your landing page and didn’t convert; you can still chase them with youtube ads to buy your products.

As YouTube is a massive platform with billions of users, the reach potential is huge. You can easily explain your product’s benefits and the difference it will make in their lives.

Conclusion

In the end, we would like to say that both organic and paid ways are great to kickstart your online supplement store. We have already discussed how paid ads can bring you fast results while costing you more money and how organic marketing can bring you qualified prospects, but it takes a long time to get started.

So, the choice is yours how you would like to get your supplement store online, and yeah, it greatly depends on your budget. If you have a good budget, we recommend running paid ads and organic marketing methods, and doing both simultaneously will only boost your business efficiently to grow fast.

Categories
All Blogs

The Only Google Ads Keyword Research Guide You Need In 2022!

If you want to improve your Google Ads conversions, you must have the right strategy. Competitors from all over the world are vying for the same prospects and customers in today’s world. On the other hand, building a viable plan is easier said than done.

A great eCommerce pay-per-click (PPC) campaign includes various elements such as ad copy, relevance, images, landing pages, and follow-up techniques. However, the first and perhaps most important step is identifying the right keywords to target and the best keywords for Google ads.

Knowing how to shortlist and target the best keywords for Google Ads campaigns will allow you to reach more interested customers with relevant content and offers while spending less money and wasting less time. This way, you can gain a competitive advantage in your market.

How To Choose the Best Google Ads Keywords?

This article will go over tried-and-true keyword strategies that you can use right away. Let’s get this party started.

Account Structure: High Buying Intent vs Low Buying Intent

The account structure and finding the right keywords are two of the most important aspects of your paid search process. When your keywords, ads, and landing pages are appropriately structured, they align with your business goals.

Finding the right Google Ads strategy and building the right Google Ads account structure can feel like looking for a needle in a haystack. Depending on your objectives, budget, location, company size, and industry, various approaches are available. So, depending on your specific situation, let’s talk about different ways you might want to structure your campaigns.

Do you believe you should target high search volume or low competition keywords or high buying intent keywords or low intent keywords? We’ll begin with two different scenarios, both of which use high-intended keywords:

A Scenario – This ad group contains a single keyword with a search volume of 100. The cost per click (CPC) is set at $2.

B Scenario – This ad group contains ten keywords, each of which has a search volume of 1000. The CPC is $1 per click.

Understanding the Relationship Between Keyword Search Volume and Keywords Buying Intent is Important:

Remember that keyword search volume refers to the number of times a particular keyword was searched for in a given month.

That is why this is such an important consideration. A keyword must have many searches to be worth targeting and paying for. Otherwise, it could indicate that not enough people are interested in that specific keyword or phrase, resulting in low traffic to the offer. 

However, Scenario B above depicts a possible solution to the low traffic. You can target multiple low-volume keywords instead of bidding on high search volume keywords (which are more expensive). This method broadens your audience, website traffic, and the ROI depends on the conversion rate and ROAS as the intent of such keywords can be broad and hard to fit in the buying intent segment. You can’t show the same ad to other people who use different search terms as different search terms have different intent and so the ad should be personalized as per the search term to get a high-quality score and overall account score that helps in the lower CPC and higher Conversion rates.

This strategy of bidding on multiple low-volume keywords to show your ads to a sufficient number of people may be more brand-building side or driving top of the funnel traffic in the awareness stage of your google ads marketing funnel. High intent keywords (those used further down the sales funnel and closer to converting) frequently have lower volume than low-intent keywords.

So you’re probably wondering how to choose the best keywords for Google Ads. Both of the above scenarios are correct, but both scenarios are equal when viewed from a broader perspective.

Scenario A has one high buying intent keyword, while Scenario B has low-intent high search volume keywords. Because both scenarios are equal:

1 high buying intent keyword (100 high search volume keywords) = 10 low search volume keywords (each of 1000 Search Volume)

For example, at any given time, there are likely to be more people searching for “types of roofing materials” than people searching for “buy a new roof now.” While the high intent “buy” keyword will likely result in higher conversions, it will cost significantly more to bid on, and your search volume will be significantly reduced.

Criteria for Choosing the Appropriate Keyword Search Volume

As you may have noticed, both of the account structures discussed above can benefit your Google Ads campaigns. But how do you know which one is best for your company?

Consider the following key factors to consider when selecting keywords based on their search volumes and intent type:

Is There a High Search Volume for Your Niche?

You cannot use all keywords for Google Ads in any industry, and different keyword volumes will be more effective in different buying stages and offers. For example, a highly specialized service like laser eye surgery is unlikely to receive as many conversions as a generic product like eye surgery. 

What Is the State of Keyword Competition?

There is no excuse for not having at least a cursory understanding of keyword competition, thanks to a plethora of keywords research tools  — both free and paid to find the best keywords. While higher intent keywords can drive more conversions than traffic to your landing page, they are much more competitive and expensive than low intent keywords. Finding the right keywords considering your Google ads marketing objective is the key and science of a successful Google ads program. 

What Level of Buying Intent Does the Keyword Have?

You must ask yourself what your objectives are for the ad campaign. If you just want to “get your name in front of people” and do a broad awareness campaign, low intent high search volume keywords are the best like informative, how-to guide, examples, etc. However, if your campaign is heavily focused on “direct response,” you don’t want to waste money on people who are too early in the buying cycle like keywords how what, why, free, guide, sample, etc.

When Is It Appropriate to Ignore Keyword Search Volume?

When selecting keywords for Google Ads, search volume is critical. However, it is not the only factor to consider when selecting keywords. To target the best keywords, you may need to consider other aspects of your campaign.

Here are two examples of when you might want to prioritize keyword search volume over other factors when researching Google Ads keywords:

  • The Keyword Contains a High Level of Purchasing Intent

Despite a low search volume, it is a wise move to bid on keywords with high buying intent because, while there may be fewer people searching for these terms, those who use them are more likely to convert. If you keep this in mind, you will better understand how to choose keywords for Google Ads and your advertising money will have a better ROI.

  • You Have Insight Into an “Under the Radar” Keyword

You may have spent months or years narrowing down your target demographic, and you can pick up on your audience’s insights and needs. As a result, you may come up with new keywords that your competitors aren’t even aware of, giving you a decisive advantage and an early lead.

Keyword Selection for Google Ads: Revisiting Scenarios A and B

Assume “best blue jeans online” is our exact match keyword in Scenario A. And in Scenario B, ten other phrase match or exact match keywords are used like “blue jeans”, “blue jeans online”, “blue jeans price”, “blue jeans stores”, etc.

We put $2 CPC to Scenario A keyword so it ranks better and every time someone is looking for this key phrase so we can get as much conversion as possible. While in Scenario B is CPC is put $1 or less. As a result, we can have much more traffic than scenario A options for obtaining higher traffic from the keywords. And we all know that the final ROI should not be overlooked when determining how to choose keywords for Google Ads.

Despite their low volume, the numerous keywords provide a broad reach. Using different keywords can also broaden your ability to convert your audience by selecting the right keywords for a Google Ads campaign.

Google’s standard recommendation includes 10-20 keywords in an ad group but we suggest only 3-4 keywords or SKAG (Single keyword ad group). According to Google, this is the best approach because these keywords form a pool of search terms that potential customers may use when searching for products or services for which your ad could be displayed.

What if you choose keywords and concentrate on a single keyword ad group, which continues to grow? The possibility of having hundreds of thousands of low search volume keywords arises, but creating a new ad group becomes difficult each time. The amount of reporting and management required will be enormous. If you have hundreds of campaigns, you won’t handle such ad groups daily if millions of keywords come in. You’ll need a smart tool for this, which could suggest selecting a sample of keywords from hundreds of thousands and recommending some smart actions to take on them on a daily or weekly basis.

What Effect Do Keywords Have on Conversion Rates?

It’s critical to understand that lower search volume means lower competition but it can lead to higher conversions as well. On the other hand, higher purchasing intentions will better factor in conversions. Your conversion rate is affected by a variety of factors.

Your landing page will have a significant impact on the success of your campaign. People will convert based on the offer, copy, images, videos, and other elements. However, the first step is to get them to your website in the first place. And depending on the keywords they used, their chances of conversion will be higher or lower.

To calculate your conversion rate, use the formula below:

Conversion rate = (number of conversions / total visitors) * 100%

Because the total number of visitors is important for conversions, scenario B will almost always have higher visitors than scenario A. Based on the conversion rate, we have to grow the number of visitors/clicks which depends on the keywords search volume and cost.

Certain keywords will direct users further down your process’s funnel. As a result, the keywords you choose for your ad group must be carefully considered. Ensure that your users understand what they are getting and provide it for them.

Keywords with a High Volume

When you notice a keyword has a higher volume, more customers are interested in this topic and are using Google to learn more about it. High search volume keywords can raise awareness, allowing your online profile to grow. But, to know how to choose high search volume keywords for Google Ads, we must consider all factors:

Pros

  • More people will most likely see your ad.
  • More people are more likely to click on your ad.
  • More chances to get people interested in your product or service.

Cons

  • Your cost for the unwanted traffic will be higher.
  • More irrelevant search queries.
  • Lowers conversions
  • Higher CPA’s
  • Low-quality score
  • Low ROAS
  • Wastage of the ad spend if you’ve limited ad funds
  • Low ad impression share if the ad budget is limited
  • Higher time in the learning stage

Keyword Selection for Google Ads: Additional Criteria

  • Keyword CPC

Keyword CPC is the most crucial factor in the keywords research and keywords selection. Keywords which higher CPC are most competitive but higher intent ones. You can use the keywords which are in the medium or low competition if you have got a limited ad budget otherwise go with the keywords with higher intent and try to get the 100% impression share for them. 

On the other hand, you may notice that a specific keyword appears relevant to your audience based on your research and experience while conducting Google Ads keyword research. You can frequently use these terms with lower CPCs to attract leads and conversions at a lower cost that fits your budget.

  • Target Market

You might sell a specific type of product. As a result, your impressions for specific keywords will be limited. You have a specific target market that knows what they want, which will not be the majority of people. Don’t be alarmed by low numbers if your strategy revolves around long-tail keywords.

  • The Cost of Your Offer

Typically, the amount you can afford to spend on advertisements rises with your price. However, if you have a low-cost product, bidding high on keywords may not make sense because the profit margin will below.

  • The Purpose of Your Google Ads

Keep your overall campaign goal in mind at all times. If your goal is simply to raise market awareness, you may consider your Google Ads a cost of entry, and total conversions will not be the defining metric.

Some Google Ads campaigns are only interested in gaining exposure, and thus the value is in the long-term sales process. However, if you sell one-time or low-cost items that are more transactional, you must be more conscientious about your advertising costs and how they affect your bottom line.

  • Performance of Keywords

Your clickthrough rate (CTR) and cost per click (CPC) for a given keyword are excellent starting points. However, the true test of these phrases will be the conversions they generate.

It makes no difference how many people search for your keywords if they aren’t generating qualified clicks or leads. You must concentrate on conversion rate optimization and look down your funnel to determine which keywords delivered the highest profits. A lower volume keyword could generate more clicks and conversions at a lower cost despite the smaller market.

  • Keywords with Long Tails

Shorter keywords are extremely competitive due to the larger number of visits they can represent. However, the ROI can be quite low. Long-tail keywords allow you to narrow down your target market even further.

This enables you to deliver more targeted advertisements and landing pages. Because fewer people will be using the long-tail keywords are they are at the bottom of the buying cycle. you will be able to reach customers faster than your competitors. Keep in mind that you are unlikely to be the only company in your industry. As a result, any ability to have a “monopoly” on a segment of the market immediately lowers your competition costs.

Best Practices for Ad Groups

Choosing keywords for Google Ads is about more than just the words you bid on; it is also about organizing these campaigns and ad groups in a way that maximizes your ROI from keywords.

Let’s look at some best practices to help you get the most out of your Google Ads.

  • Organize Yourself As You Go

You don’t want to put off organizing your campaigns and groups until the last minute. For starters, once you organize the data, it will take on a new meaning. By arranging them correctly from the start, you can be confident that the data you’re seeing is more relevant to your campaign objectives.

  • Create Distinct Campaigns for Each Unique Setting

Instead of creating separate ad groups, create new campaigns to account for significant differences. For example, you should run different campaigns depending on your location or budget. Alternatively, if you have multiple products, such as shoes and shirts, each should have its campaign.

  • Simplify Whenever Possible

Knowing how to select keywords for Google Ads is a difficult task in and of itself. If you already know what keywords to use, consider whether you need different campaigns or ad groups.

If you’re targeting the same locations for all of them, use a single campaign with different ad keywords. The same is true for all of your ads to share a single budget, which significantly reduces headaches and the time required to analyze your campaigns later.

  • Select a Specific Theme

If possible, choose a narrow theme for each ad group. Then, you can use more specific keywords in your headlines, ad copy, landing pages, and elsewhere. This is because people are more likely to click on an ad that contains the exact keyword they were looking for, as logic dictates that it is more relevant to them. Remember, the searcher is only interested in the action that will benefit them the most in the shortest amount of time. Put yourself in the shoes of your prospects.

  • Aim for At Least 3 Extended Ads and 1 or 2 Responsive Ads s per Ad Group

The secret to selecting keywords for Google Ads is that you will not get the perfect results the first time. To achieve your desired conversions, you may need to use a variety of ads, ad groups, and campaigns. As a result, allow your ad groups to approach your market from at least three different perspectives. You might discover that one keyword has significantly lower costs than the others, and that means you’ve just split-tested your advertisements for free. When you first start with PPC campaigns, it may take some time to find the right combination of keyword match types for your campaigns. It’s tempting to focus on those with the greatest potential reach; however, this would be a mistake.

Use the 3 extended ads and 1 or 2 Responsive ads in the ad group and try to use the keywords in the headline/description to get an excellent ad score from Google ads measurement tracking.

It is critical to strike a balance between reach and relevance in your keyword list to attract the right kind of traffic – and a lot of it!

What Exactly is Keyword Relevance?

Keyword relevance is a qualitative metric that informs marketers about the importance of a keyword to their bottom line. This value can be used to organize a large list by grouping your keywords into closely related groups and displaying them in keyword relevance.

What Exactly is Keyword Reach?

Keyword reach refers to the potential audience that a particular keyword can help your ad connect with, and it is inextricably linked to keyword search volume. If you choose a keyword that receives 3,000 monthly searches instead of 300, you can potentially reach a tenfold larger audience by including the more popular keyword in your ad copy. However, there are numerous other factors to consider in this case.

How Does Relevance Affect Quality Score?

When the elements of your campaign are aligned with user intent, your ads will typically resonate with a greater number of viewers. Your ad and landing page will be related to one another and to what people are looking for. As a result, relevant ads tend to receive a higher quality score, implying a higher ad position and lower costs.

The Value of a Well-Balanced List

When conducting research, they may use generic terms before moving on to brand names and specific search terms as they become more familiar with products and move closer to a conversion. Similarly, returning customers may gravitate toward their preferred brand names rather than searching for generic products.

It’s best to use a mix of generic and branded keywords to attract a diverse range of customers and increase conversion opportunities.

If you are a new company or have a new product, you must broaden your generic keyword strategy to attract more new customers. You can retain customers or build brand awareness around existing products by investing in your brand keyword strategy.

What Are the Different Types of Keyword Matches?

A keyword match type is a technique used by Google to match user search queries with the keywords you bid on. Match types control our keywords, but we must find the best balance of reach and relevance with our list.

As you progress through the match-type funnel, your reach grows, but your relevancy suffers. There are three types to think about.

Broad Match

For Google Ads keywords, broad match is the default setting. If you use the broad match keyword “blue Nike shorts,” the search engine can match your ad to any single word in that term. Like “blue Nike”, “Nike”, “shorts”, “blue”, etc.

Pros

  • Maximum impressions, which aid in the collection of reams of search term data.
  • A high volume of traffic as Google show ads to anyone who is somehow relevant to the broad term.

Cons

  • The majority of the searches will be pointless.
  • You’ll pay for clicks with all of the traffic but not sales.
  • Your quality score will suffer if people do not click.
  • Low ROAS
  • Low CTR
  • Low-Quality Score
  • Not the right strategy with short keywords

Matching Phrases

User search queries must match your keyword when using Phrase Match, but it can be part of a longer query. For example, if your keyword is “Blue Nike” in phrase match then your ads will be visible to people looking for  “dark blue Nike shorts for men,”.

Pros 

  • Excellent for determining the context of relevant searches, as search data frequently reveals new terms you hadn’t considered targeting.
  • Better conversion rates
  • Tap the long-term keywords
  • Medium CPC
  • Higher Conversion rate and CTR

Cons

  • It still generates unqualified traffic, affecting your costs and quality score.

Exact Match

If you prioritize relevancy, exact match type keywords will help you match user search terms exactly as they are typed.

Pros 

  • Precise targeting eliminates the need to worry about irrelevant or unqualified traffic.
  • Higher CTR and conversion rates if the keyword selection is right

Cons 

  • There is no room for permutations, alternative phrasing, or word order; users must type the exact keyword term for your ad to appear. This can result in a loss of qualified traffic because there is no way to predict every search term that people will use.
  • Exact match types are typically more expensive. If they don’t convert, you’ve spent a lot of money for minimal gain.

A Balance between Reach and Relevance Is Necessary

Attracting high-quality traffic is critical for the success of your company’s website. Furthermore, you must have some brand awareness to ensure a good reach when selecting keywords.

For first-time advertisers, it’s best to set up your account as follows:

  • Approximately ten keywords per ad group
  • 6-8 Exact Match – Highest Bid
  • 1-2 Changed Broad – Bid 20% less than the highest bid
  • 1-2 Phrase – Bid 20% less than the most significant bid

Your search queries will get off to a good start by structuring your account in this manner. With the majority of your budget dedicated to high-level targeting, you ensure that you will attract qualified traffic while also leaving some room for low-cost keyword discovery.

You can add negative keywords and new terms to your list over time, which will help you filter out irrelevant traffic and refine your list for the best balance of reach and relevance, resulting in a higher quality score.

Summary

If you’re thinking to advertise on Google, you should know how to select keywords for Google Ads. As the most popular and competitive platform, Google Ads can produce incredible results in terms of leads, subscriptions, purchases, and more. You can’t, however, just jump in and hope for the best with your ads.

You and your team require a viable strategy that will be effective both now and in the future. Depending on your organization’s goals, you now know when to target high volume or low volume keywords. Furthermore, you understand how to identify your target market and create campaigns that cater to their needs.

Use the tips provided above to ensure that your Google Ads campaigns are relevant, cost-effective, and aligned with your business objectives. Before you know it, your conversions will be skyrocketing as you grow exponentially.

Categories
Blogs Google Ads

How To Optimize Your Google Ads To Get High ROAs

In this quick guide, we will show you some of the common yet ignored methods to optimize your Google ads which will result in high ROAs.

Don’t worry! We value your time and only talk about things you should know so without further ado, let’s get straight into it.

Send Quality Traffic

One of the most important things to keep in mind if you are planning to run profitable campaigns is to send quality traffic.

You just can’t flood your site with low-quality traffic and expect to get sales, Low quality traffic means clickbait ads, not standing up to what you promise, etc. The chances of conversions from that kind of traffic are slim to none and even if some of them convert, they probably won’t repeat the purchase and become your long-lasting customers.

Terminate The Items Not Working

If you are running a business on a large scale, there will be items, doesn’t matter how good they are, will not perform well and there will be products that will supercharge your sales.

So, instead of focusing on how to boost your loser products, you should focus on your winners and give a little more boost by optimizing their ads and doing title optimization with high search keywords, etc.

Target By Location When Relevant

If you have a local business that aims to serve or provide products or services to a particular area or deals majorly in a particular area, then you can use this method.

Sometimes, some products have a huge demand in particular locations and little to no demand in other areas, so you can target areas that have high demand.

Or after running ads for some, when you get enough data, you can see from which area you are getting maximum conversions, you can specifically target that location to maximize your sales.

For example, if you are a shoe manufacturer and you sell your products in many different areas but you also sell your products locally then you can target your potential customers by location.

Utilize The Power of Automatic Bids

Automatic bids are a powerful way if you have a particular target on your mind. For example, if you want to maximize clicks for site visits or maximize conversions within your budget etc.

It’s optimal to start with a manual CPC and get some data to work with automatic bids. You should start with automatic bids when you have at least 20 conversion data in the last 30 days.

Run Brand awareness Campaign for the long run

Last but not least, if you have some budget to spare, you should run brand awareness campaigns, when you want people to get familiar with your brand name and products. 

It will not increase your ROAs instantly but will definitely help you increase your sales in the long run which will ultimately result in Higher ROAs.

Need more insights? We are more than happy to help. Feel free to contact us at : 

Facebook , Instagram , Linkedin .

Categories
All Blogs Google Ads

How to Set Up Conversion Tracking for Your Website

In this quick guide, we will show you how to set up conversion tracking for your website. But before we begin let’s understand what exactly conversion tracking is. In simple terms, it’s the data by which you see and measure how effectively your ads click leads to a desired activity such as sales, form submission, email submission, signups, etc.

How can you set up conversion tracking?

You will need to create a conversion action to track your prospect’s actions on your website. For that, you need to set up the same in the Google ads account and get the tracking code. Tracking code is also called ‘tag’. Then you have to add the conversion tracking tag into your website so you can start tracking the conversions.

You need 2 things to successfully implement conversion tracking in your website.

1. Of course a website.

2. Ability to edit the website(Your web developer can also do this for you)

When you have both things ready, it’s time to create a conversion action. To do that follow these steps.

1. First of all, you need to sign in to your Google ads account.

2. After signing in, you will see the tools icon on the top right side corner, go to conversions under measurement.

3. You will see a plus icon with a blue background, click on it and then click on the website.

4. You will see multiple actions like sales, leads, or other activities under the category section. Select which action you want to track. 

5. Give your conversion action a name so you can recognize those conversions while checking your reports at later stages.

6. You can also add a description next to the category that allows you to segment your conversions in reports, so you can see similar conversions together.

7. Next to value you can also track the value of conversions. You can also opt-out of it if you do not wish to track the value of conversions by selecting don’t use a value.

8. Next to count there are 2 options by which you want to track the conversions, One and Every, choose accordingly.

9. Click to Click-through conversion window. Select how long to track conversions after an ad interaction from the drop-down. You can select from 1 from 90 days in Shopping, Display, and Search campaigns.

10. When you click on the view-through conversion window you can track how long you want to track view-through conversion, there is a time window of 1-30 days in the drop-down menu.

11. Lastly, click on the include in conversion button(this is automatically on by default), but you can also choose to turn it off if you are using smart bidding or do not want to include this conversion data in your bid strategy.

12. After selecting your desired action, click on continue and you are good to go.

After setting up conversion tracking it’s time to set up the tracking code(tag), we discussed before. 

Set up Your Conversion Tracking Tag

To begin monitoring website conversions, you’ll need to add two code snippets to your website: the global site tag and the event snippet. 

You need to install a global site tag on every page of your website, but there is only one global site tag needed for your Google ads account.

The event snippet keeps track of activities that can be considered conversions. Install this snippet on the pages of your website where you want to log conversions.

You can manually install the code as well, but we will use google tag manager because it’s easy and the chances of errors are less than doing it all by yourself.

Google Tag Manager 

You can easily update tags and codes of your website and web pages with google tags manager and you can also use google tag manager to install the tracking code by following these steps.

1. To create a new tag, click on the new tag button.

2. Under tag configuration, there are many options to choose from like Google ads conversions tag, conversion linker, or others. Choose as per your requirements.

3. Enter conversion ID, Conversion Label, and other values from Google ads Interface. 

4. Choose a trigger, where you want to fire your tag. We recommend you choose all the pages unless you want to track a single page or a specific number of pages.

5. Enter the page URL and name your trigger. 

6. Click on the Save button.

Categories
All Blogs White Label Services

ROI Minds Awarded As Best PPC Management Company June 2021 By Promotion World

Life is not as simple as we imagine. We are in the midst of the most difficult period of our life, and every business is struggling to stay afloat. We recognize that success is not a one-night stand; it needs a great deal of courage and dedication. Aside from that, the market is highly competitive, with fierce rivalry.

Patience, creativity, and consistent efforts are required to stand out from the throng. When we see that others appreciate and recognize our work, we feel proud. ROI Minds began with a single cell concept and has now grown to be India’s Best PPC Company.

We’re proud to inform you that in the previous 12 months, we’ve generated $150 million in revenue from paid ads. As a result of this, Promotion World has acknowledged our efforts and has classified our company as one of the finest and top 10 PPC companies in India.

Our main goal is to run smart and successful marketing campaigns that will help you make the most profit for your business. But for now, we’d like to express our gratitude to Promotion World for recognizing us as the best PPC management company in June 2021. We’d also want to thank our clients for their confidence in us, and we can’t deny that their positive feedback has helped us to become an award-winning company.

If you want to take your business to the next level and start optimizing it online. We’d be delighted to hear from you. Visit our website’s blog page, where we are confident you will find plenty of motivation.

Categories
Blogs Sales & Marketing Social Media Marketing

How to Advertise Weight Loss Products Online

In today’s fast-moving world, people usually don’t get much time to do regular exercise and maintain their weight. 

But hey! If you are selling weight loss products then you have come across the right place because we will be going through all the important aspects on how you can effectively sell your weight loss products and do a more profitable business.

We’ve divided this article into different segments to easily understand each part and improve the one you are currently working on. So without further ado, let’s get started.

Step by Step Guide Weight Loss Advertising Ideas

Learn how to sale Weight Loss Products Online through Google ads

Google ads

Google is the first place where people search their queries, most of the time. So if you are using Google ads for your weight loss products then you are missing out a big time.

Let’s understand this with an example. Suppose someone is not fit and wants to lose weight, before going to a dietician for a diet, they probably will search on google for “how to lose weight” or “weight loss diet” or “weight loss products”. If you can understand the problems of a person who is going through this situation and your products can provide the solution. 

Well, Congratulations, You have already won half the battle, Running Google ads for business is the second half. It might be a little tricky if you are doing it yourself for the first time so we advise you to get it done from a White label Google Ads Agency

The purpose of running ads for your business is not only to increase your sales but also to generate brand awareness and it also helps you to scale your business and get it online if you are not selling your products online already.

SEO

SEO stands for search engine optimization and it provides several benefits to your business. SEO, unlike paid advertising, comes under the umbrella of organic marketing. 

In google ads, you have to spend money to get users to click on your ads and visit your landing page but in SEO, you need to make adjustments on the page and off page along with the educational content.

Below are some of the important points that you need to take into consideration.

  • Make sure your website has SEO-friendly quality content. SEO-friendly content contains proper headings – subheadings, wisely chosen keywords, and many other things but most importantly, your content should provide value to the readers.
  • Apart from the written content, you also need to make sure that your website’s loading time is fast(using a shared hosting service can significantly increase your loading time). 
  • Ensure meta tags, meta descriptions, and URLs are set properly to rank on the first page of google search results.

There are many other tiny adjustments that you need to make in order to get your website rank on top in a particular search term or niche. And it could get really frustrating very soon if you are trying to do it all by yourself when you have never done it before.

How to sale Weight Loss Products Online through Facebook and Instagram Ads

Facebook and Instagram Ads

Whenever you are scrolling through your Facebook or Instagram feed, have you noticed how many times you scroll through fitness products or weight loss products? 

In case you didn’t notice, the answer is many times. The market for weight loss products is huge because it’s beneficial and more importantly it solves a problem.

Today, Billions of people use Facebook and Instagram and the potential of great sales from those platforms is huge because there are people who are not directly looking for weight loss products but if they come across them and realize they also need them, they will just buy them.

And to sell your products to them, you need to run ads on those platforms. For that, you need to create an account with Facebook Ads Manager. You can run ads on both platforms from the same ads manager.

The next step is to target the audience, to do that you need to have answers to the following questions.

  1. The location that you want to target.
  2. Interests of people.
  3. What type of people can benefit the most from your products.

Once you have answers to these questions, you are ready to run your first campaign. But always keep in mind that both platforms are different in nature and people act differently on different platforms.

Influencers Marketing

Influencer marketing is a great way to reach your potential customers. People don’t only follow influencers but also trust them. 

So if you want to sell your products through influencers and put your money into influencer marketing, chances are, you are gonna get good results but still, there are a few things that you need to keep in mind so you don’t lose your money and make the maximum profit possible.

These things are:

  • Make sure the influencers you are choosing for your product are in the same niche. For example, if you work with an influencer that mainly deals in clothing will not get you good results for your weight loss products but on the other hand, if you are choosing an influencer that is a lifestyle expert or a fitness coach, the results are going to be in your favor.
  • Apart from choosing the right niche and the target audience, make sure that you dig deep into the influencer background. Some influencers may have millions of followers but they only get engagement from a few thousand people only on their posts. They will charge you a hefty amount of money but the return on that kind of investment is not good for your business.
  • Make sure that the influencer is well trusted and respected by his followers and other bands he’s worked with previously. To do that, you can check how positively his followers reply or comment on his posts and you can also talk to other brands about their experience working with that influencer, by sending them an email for the same.

Influencer marketing can bring you fruitful results if you take care of the above-mentioned things and it could be very helpful in spreading the positive word about your products.

Sale Weight Loss Products Online through Email Marketing

Email Marketing

Don’t underestimate the power of email marketing. Some people tend to think that email marketing is old-fashioned and does not bring as good results as other paid sources.

Well, the truth is, Email marketing is one of the most effective ways of marketing that could bring massive results if done properly. And one of the biggest advantages of email marketing is that it does NOT cost you anything when you are just starting, unlike paid ads.

If you are low on budget and can not afford paid advertising, email marketing is your way. In fact, if you have a budget you can still do email marketing because it could work wonders for your business.

So, the only question that remains now is, how do you get started in email marketing.

To clarify, Let’s divide this section into 2 parts, i.e

  1. You are new and just starting an email marketing
  2. It’s been a while since you are doing this and want to do it effectively.

  1. In case you are new, All you have to do is make an email template, which you will be sending to your customers to tell them the benefits of your products or to connect with other people for collaborations. Make sure you are keeping the record of emails you are getting because that will help you in later stages. Saving 1 email address at a time will help you build an email list that will ultimately help you in the long run when targeting several people with email marketing software.

  1. If you are not new and doing it for a while, you probably have an email list ready by now by following step A. The next step is to make an email marketing plan which you have to follow that includes a sequence of emails from welcome email to follow-up emails to thank you emails. We recommend you use email marketing software like MailChimp to organize a large number of emails.

Social Media marketing

As we were discussing earlier, social media has billions of users and the potential reach for your products in social media is very high so why not take advantage of it. Social media marketing isn’t always about paid advertising.

You don’t always have to run paid ads on social media to promote your products or sell your products in fact what you can do is create engaging posts that compel people to participate in your posts and once they do, Facebook will start sending them notifications on every update that happens on that post.

So, let’s see how you can effectively do white label social media marketing. We are not gonna talk about how you can run paid ads which we already did in this article before so we will be focusing on organic marketing here.

First of all, you need to have a business page, a Facebook page, or an Instagram page where you can connect with potential customers as followers, and whatever you post, they can engage with you. 

One of the most common mistakes people make when they start is that they start posting stuff related to their products on their personal profile and they think once they grow big, they will switch to a page which is not really a good idea so always start with creating a new page if you don’t have one already and keep your personal and professional page separate. 

Once you have created a page, you can start sharing some really good images, videos, or educational posts on the same. For example, when you are selling weight-loss products, you can post Before VS After Transformation Pictures or videos on your pages. Or Create a high-quality educational video or post that people find useless and they share it with their friends and family.

The bottom line is there are plenty of ways to sell your weight loss products online but choosing the right platform for the right content is the key.

Categories
All Blogs Google Ads

How to Optimize Google Ads with Google Analytics Data

Google Analytics is a free powerful tool that helps to identify the results with the data and information. So why don’t we make the best out of it? 

Today, we will talk about the top 5 things that you can analyze and improve with google analytics. So without wasting any time, let’s get straight into it.

Google Ads Analytics Important Metrics Insight

Google Ads Analytics Important Metrics Insight

  • Bounce Rate

When a user visits your website and decides to leave without visiting another page or completing a purchase, that is called the Bounce rate. You can check out the bounce rate data with google analytics.

Always keep in mind that you only have a few seconds to keep the users on your website.

Users decide to leave your website for many reasons, So; here are a few ways to improve your bounce rate.

  1. Make sure your page loading speed is good. A slow website will result in a higher bounce rate.
  2. Provide your visitors with a better user experience to stay longer and visit your website’s other web pages.
  3. Only text is not enough. You need to add images and videos to hook with users and make them feel more comfortable to go ahead with the purchase.
  4. If you are an eCommerce store, then you should consider adding customer testimonials to build credibility, so users feel confident about taking a step forward towards purchasing.

  • Add To Cart Rate

Add to cart rate is when a user decides to add at least 1 product to their cart in intent to make the purchase.

Not all the users who add a product to their cart complete the purchase, but there are chances that they will convert than the ones who don’t even add products to the cart.

Our goal is to increase our add-to-cart rate to get more conversion, so let’s discuss a few tricks to do so.

  1. First things first, make it easy for users to buy. Users should be able to add products to their cart with a single click.
  2. Add a “add to cart” button next to your product’s features. It will help users to click on it after getting captivated by your product benefits.
  3. Include Customer Reviews to build trust with the users. They are more likely to add products to the cart if they are confident about your product/brand.
  4. Make sure your CTA is included Above the fold, and it should be catchy. The more you make it easy for your users to make a purchase, the better conversions you will get.

  • Initiate Checkout

With Google analytics data, you can determine the user behavior, whether or not they initiate checkout or at which point they quit before completing the purchase.

This data will help you create your funnels properly to convert those users who did not initiate the checkout process by identifying the different reasons. 

You will not get a specific reason or answer to why a user is not purchasing from your website, but you will get a good idea why they are not initiating the checkout process. 

Maybe it’s because of 

  1. A poorly written product description that is failing to explain the benefits of your product.
  2. Your product prices are high compared to your competitors.
  3. Offers might not be good enough to convince a user to convert, and many more.

  • Audience

You can analyze the buyer persona with google analytics. It answers many questions such as, who visits your website/landing page, did they convert or not, where did they come from? What was their average age group, and what were their interests, etc.

When you identify your target audience’s interests and behaviors, you can create funnels to convert them. Google Analytics provides you the data and information you need to make funnels for users with similar interests or behavior to increase conversion chances.

  • Remarketing

With google analytics data, you can create different categories of audiences who have similar interests.

You can create remarketing audiences based on user behavior on your website and then use those audiences as the basis for remarketing campaigns in your google ad account.

You want to re-engage with them because of their likelihood to convert. Remarketing is mainly used to increase conversions by reminding users to complete the purchase if they haven’t already. 

You can also use remarketing to increase your brand awareness and upsell your products.

So, what are you waiting for? Make the best out of Google Analytics with our top 5 list to start working with.

Categories
Blogs eCommerce Ads Google Ads

What have we learned after spending $100,000 on Google Shopping Ads –

In this topic, we are going to share our experience on different aspects of google shopping ads. We promise we’ll be quick and only talk about the things you actually need to know and not what you already know, so without further ado, let’s start.

  • Segregations 

Segregation of google shopping campaigns is one of the most important things to do if you want to measure the success of a particular category of products and give a little more push to your winner products by increasing their budgets/bids and giving the losers a slight modification so they could perform better.                                                       

Without proper segregation in google shopping campaigns, you are leaving the strings loose. If you have a ton of products, do yourself a favor and assign them/put them in different categories so they will be easy to manage later on. You could see the performance of a particular category of products.

  • Bidding Strategy 

Always start with a manual CPC even when you are not an expert in this or if you are just a complete fresher, we advise you to get help from someone who is already doing google shopping ads. So let’s assume you already have basic knowledge of what bids are and the average CPC.

Now the question arises, why should you use manual CPC instead of Automatic? Because when you don’t have any conversion data, you can’t adjust your bidding and set it as one automatic bid.

When should you use automatic bidding?

You need conversion data to choose one of the automatic bid types; we recommend that you should start with manual bidding and after at least 20 Conversions in the last 30 days in your campaign. Then you can switch to an automatic bidding strategy according to your campaign goal. Don’t go with any of the automatic bid options until you are very sure of your doing.

  • Smart Shopping campaigns

There are certain situations where you would want to use smart shopping campaigns. Which are :

  1. When your account has conversion data or your website has good traffic, then a smart shopping campaign will be a good option for you. 
  1. Testing Non Performing Products

You can run smart shopping campaigns for specific products. It’s good to set up a smart shopping campaign for non-performing products. In most cases, you will get better results with smart shopping campaigns for those products. 

  1. Test Initially 

If you are just starting and have little conversion data, you would want to use a smart shopping campaign to test different product categories. We suggest you go with standard campaigns if you don’t have any conversion data and start using smart shopping campaigns after getting at least 20 Conversions in the last 30 days to act on.

  • Product level optimization

It is essential to update your product’s feed in the merchant center. Add high search volume keywords in titles and descriptions. Ensure your titles are optimized. (Optimized title include product name + Brand name + Keywords + SKU if applicable).

  • Negative keywords

Adding negative keywords in your campaigns will help you save your hard-earned money from unwanted clicks from users with very low chances of converting. 

You should add negative keywords when starting campaigns instead of adding them at a later point. By adding negative keywords, you are saving your money, but you are pushing your products to increase your profit because the performance of your product ads will also improve as the CTR (Click through Rate) of your ads increases.