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Getting Down the Road to the Best PPC Campaign in 2020 for Better ROI

In a world full of technological advancements, you want to ensure that you are making the most out of your ad budget. But, with the new Pay Per Click (PPC) Strategies continuously evolving it can be a little hard to know the factors which are worth paying attention to.  

Don’t worry,  we have your back!

In this write-up, we have covered all the nook and corners of the tactics you can use to establish the best PPC Campaign for better ROI.

Read on, to know more! 

ICEBERG THEORY

Do you know that about two-tenths of the iceberg is above the surface, and eight-tenths submerged, and you must be thinking why we are talking about the Iceberg here and how is this related to PPC?

Let us explain you the process in-depths:

The case of PPC campaigns is similar to the Icebergs, as what we can control in PPC is less than what we cannot control. So, things we can control are like the tip of the iceberg (2/10th) and things we can not control are like the submerged part of the iceberg (8/10th).

So, how do you control the uncontrollable?

Here, by tactically analyzing the campaigns, you can get an idea of the data that can help you to control the uncontrollable aspects(the submerged area of the iceberg) of your campaign. Furthermore, to understand this situation in-depth.

What is a Keyword and Search Term?

Keywords are the foundation of everything when we talk about PPC Campaigns. Without a deep understanding of keywords and how to use them effectively, you cannot achieve your goals with PPC. Whereas, search terms are the words that a user types into the search engine when performing a search. 

In this case, you can select the keyword you want to add in a particular campaign, but cannot control the search term your user decides to go for. Fortunately, you can control them (as stated above) by using tactical analysis.

Somehow, you can monitor the search terms for better results and can exclude irrelevant words later on. But, when you focus on the search terms reports to add negative keywords, the growth graph you are aiming at will eventually fall downwards. Here, all you need to do is to understand that every search term has a different conversion or sales rate, considering the search term reports. 

We suggest you add the search terms as keywords accordingly from the search term reports, as this is the best way to get the effective and complete control over the campaign for better outcomes.

How to control analyze things more granularly for better ROI?

It is necessary for every one of us, to track the budget of our ad campaign along with how it will be utilized on the entry-level.  This will provide you with better profits- That is something we all look for, isn’t it? Also, this is the reason why we market our products or services digitally.

Are the keywords, placements or the audience you target giving your business some genuine leads? 

Yes, you can get an insight from google ad metrics about your PPC campaign. But, are these leads actually converting into sales or getting disqualified by any means? Let’s explain it with an example:  Assume that ABC Company is a Pizza Store and they are using Google Ads to promote their pizza to improve their sales. 

For that, they have implemented Call-Only Ads, so when people in their targeted area search for generic pizza keywords their ads automatically pop out allowing the customers to call and place orders.  

By using  AdWords you can track the conversions or leads, considering the situation ABC Company has set a conversion tracking of 60 seconds to sell pizza by converting a lead. But, in case one of the customers is talking to the executives for more than 60 seconds and not ordering. Here,  Adwords considers it as a convertible lead. Also, if an existing customer calls the company using the ad and repeats their order, taking approximately 45 seconds to place the same, Adwords will not track the lead.

Now, the question arises- how can we track such issues in a granular way?  There are various methods to do it such as: for ABC Company which sells pizza, they track the leads which can be converted and which cannot be. Additionally, you can use some call tracking and analytics solution for tracking the phone calls such as CallRail, DialogTech, Invoca, Call Box, etc.

To track sales data at a granular level,  you can also use automatic ValueTrack parameters or manual UTM parameters.

  • A value track parameter or parallel tracking helps to load your landing page faster due to which we can reduce the rate of lost visits due to slow speed. It sends the customer directly from your Ad to the final URL while click measurement happens in the background. Therefore,  it’s a click measurement tracking with the help of which we can collect information related to the source of your ad clicks.
  • Urchin Tracking Module (UTM) codes are the snippets of text added to the end of your URL to track from where website traffic is coming if users click a link to this URL. This can help you to track down the components of AdWords campaigns a little more deeply and to save your ad spend to get more profitable leads.

TRAFFIC TEMPERATURE

Do you know that the audience who visits your website through Google ads is classified as Cold, Warm & Hot?

You can get a lot of boost in sales by differentiating your audiences and target them accordingly.

Cold Audience, are the users who don’t know about your business, product or service. These types of audiences are a little tricky to convert as your business is unknown to them. 

So, how can you pitch them considering their low intent?

Well, you can use Display Ads with cold CTA’s (Call to Action) like Infographics, Industry Stats, etc. It can be done to create your brand awareness by telling them more about your business or services, to target the users who fall under cold traffic criteria. It will help you to convert your lead to a warm audience.

Warm audiences are the users who are in the consideration stage and are looking for a specific product or service. If you place an ad in front of them (which is similar to what they are searching for). There are chances that users might get engage with your ad campaign and don’t take much to buy a product or service. 

Here, you can pitch them by adding a  CTA (Call To Action) such as free consultation, free demos, ebooks, whitepapers, coupons, and more. 

Hot audiences are the user who are aware of your brand’s existence, they have visited your website and stayed there for a long time and had purchased a product or service. Based on their likeness towards your business, you can also pitch them again with CTA’s (Call to Action) such as  Consultation, Quote, Purchase, etc.

This is why traffic temperatures matter and can benefit you to differentiate your audience based on the temperature metrics of your ad.

Please note:  You can always re-target the cold & warm audiences who falls under the awareness or consideration phases. Furthermore, you can show them your ads by means of retargeting or by giving them some special offers. 

Not to forget, hot audiences who had purchased a product or service can also be re-targeted by Upselling and  Cross-selling as well as by offering them some special offers so that they can be converted as the most valuable customers for your business.

MICRO CONVERSIONS

Let us start by understanding the term itself: Micro-conversions are the activities that generally engage your user before purchasing your product or services.

For Instance: The tasks involved during a purchase from searching for a particular product to visit the product page to click on the “Add to Cart ” button, this process is known as micro-conversion. 

Some more examples of the micro-conversion may include as follows: 

  • Email signups
  • PDF downloads
  • Button Clicks
  • Filling out a form
  • Account signup

Here, it is necessary for you to track down how the actual conversion happened by tracking the customer journey. The most common micro-conversion metrics available in Google ads are Average Session Duration, Bounce Rate, Pages/Session & % new sessions.

If a visitor doesn’t stay on your landing page for a long time, then it would be very difficult to get your lead form filled. Here, the problem is not with the Google Adwords, because the customer is searching for something using a specific keyword and your ad gets displayed. If your ad copies are engaging that will automatically lead the customer to click on your ad from where they will enter the landing page of your official website. 

Somehow, due to some abnormal website functionalities like poor user interface, slow speed, non-responsive mobile landing page, etc the customer bounce back then that particular click is considered to be wasted.  Similarly, if the methodology you are using to target is incorrect, this means that you are targeting the irrelevant audience, as for them your ads and websites do not hold much of relevance in terms of what they were searching for.

Keeping the basics in mind, you must optimize such metrics effectively along with the website functionality to track your visitors accordingly. Also when a PPC campaign isn’t working, don’t give up. Look for micro conversions you can optimize for getting better results. Once you improve them, you’ll be a step closer to your actual conversion goal.

We hope these tactics may help you to optimize the PPC campaigns effectively to fire up your online presence. Feel free to share your experience by commenting below. 

Categories
Blog Content Native Advertising

Native Advertising: Do Native Ads Perform Well?

Marketing Industry Leaders know that one of the biggest challenges in the industry is to foretell the marketing aspect. With the rise of Native ads from the last few years, big players in the industry have already started crafting effective content and engaging stories to promote in social feeds and media journals.

A recent study shows that 47% of adults in the USA were unable to differentiate between sponsored stories and promoted content. 

So, the question is, are Native Ads conundrum for readers? No, definitely not there are various hints that differentiate natives from editorial content like “Sponsored Feed” or “Sponsored content”.

We are running a Native Advertising campaign for an e-commerce store for over a month and the results are good so far. 

Making constant efforts adding new content, experimenting with bids, adjusting targets and analyzing data is worth it.

Do Native Ads Perform Well?

There are diverse benefits of Native Advertising over traditional ads, like Sponsored posts are more trustworthy.

Everyone gets bothered by traditional ads appearing in-between content or in the sticky sidebars on the page, whereas native ads are less intrusive in terms of action and visibility.

80% of adults in North America use various ad blocking methods to filter out annoying ads. So, as an advertiser, how can you resolve this issue and ascertain the reach of your campaigns to the audience? Native Ads have a favorable side with ad blockers. Sponsored posts are not truly blocked by Adblockers. If a publisher is distributing the content from his own CMS adblockers can’t filter out native Ads. Ad Blockers are able to block ads only when the ad script is integrated directly from an ad exchange.

Our Experience So Far with Native Advertising

We have been running native ads for a while and we were able to get 100 conversions (Sales) from Taboola Native Ads for our  E-commerce client.

do native ads perform well

With a $2197 budget spent, we were able to get 18,292 Clicks with a vCTR of 0.28% and a CPA of $21.97

What we have learned so far? 

  • Articles in the form of lists drive more traffic & conversions than a typical blog post.
  • Human Presence in thumbnails gets more CTR than going specific with product pictures.
  • Instead of Color Pictures, Black & White Thumbnails are more eye catching.
  • Words Like ‘He’,’ She’,’Photos’,’Looks’,’Family’,’Inside’, and ‘Who’ in the Title has a great impact on CTR.
  • Images of Women in Thumbnails get low CTR as compared to Men in pictures.
  • Outdoor Images Drive more traffic as compared to indoor clicked pictures.
  • Closeup Images have much higher CTR than normal pictures.
  • Most of the traffic comes from mobile than desktop. 

Native Ads are not new to the market its more than a $5 billion market. Big brands are already utilizing the potential of native ads. 

Creating catchy headlines and thumbnails will definitely boost up your CTR. If you are going to run your first test campaign go with the specific audience and then broaden your reach. 

We have experienced the power of native advertising and trust native are worth the hype. 

If you want to try out your hand on native advertising and seeking advice, just get in touch with us.

Categories
Blog Content Google Ads

Roofing SEO-A Complete Guide for Roofers

As a roofing contractor company are you looking to grow your client base? If yes, well ROI minds have a complete guide for Roofing SEO campaigns first time for your business. But why do you need a powerful organic marketing strategy for your roofing company, here are the reasons why:-

  • $12 billion is spent by the U.S. house owners for reroofing or repairing every year.
  • On average roofs lasts only half of their designated lifetime.
  • 70% of roofs develop leakage within 2 years of installation.

SEO

SEO is an acronym for search engine optimization. It can be determined as the methodology of various techniques and tactics used to improve the search engine ranking of any website.

3 different types of SEO

On the work front, it can be categorized into 3 categories:-

  1. On-Page SEO
  2. Technical SEO
  3. Off-Page SEO

All three tactics are must to do on a website, especially when you need permanent organic traffic. On-page SEO deals with the structure, readability and user experience of a website while off-page SEO deals with the credibility and popularity of a website.

On-Page SEO

As the name suggests On-page SEO means the improvements done on the web page in terms of Structure, Title, Content, Header Tags and inter-linking.

Title

You should optimize your title with the focused keyword. Ideally, it should be 60 characters long or fits in 600px container.

If your title is longer than this width than search engine will omit the last characters with “..” in search results. To optimize your title right, insert the focused keywords to the front.

Meta Description

 

The meta description is 155-160 characters description about the webpage that appears below the URL in search engine results. It gives a hint about the content of the page.

Keywords

 

Keywords are still the Cornerstone of SEO tactics. Many experts have different opinions on the importance of keywords in search engine ranking. There are various free tools available in the market for keyword research. You can use these tools to find related keywords according to your niche.

Analyze from which keywords search engine is sending traffic to your website, optimize your site around those focused keywords. For Ex:-

If you are receiving hits for the keyword ‘roofing marketing in Houston’. Now you can find more keywords ideas from free keyword suggestion tools like Neil Patel’s Ubersuggest and Keywords Everywhere on roofing marketing. Try to optimize your site and write fresh content about ‘roofing marketing’.

Don’t use focused keywords too many times. Stuff keywords nicely, just 2-3 times in the article.

Header Tags

 

A well-looking webpage not only increases the engagement rate but it’s even more important for good user experience.

Search algorithms always give weightage to the H1 tag, try to put the focused keywords in the ]H1 tag on your webpage.

Content

 

It is very hard to rank your site on the first page of search results without valuable content. In the roofing business, you will never run out of fresh content.

Giving tips regarding roofing and publishing updates of new products will help you to craft a good roofing site.

Great content will help potential customers to decide whether they want to try new products or not.

Content is all about educating people or sharing the experience. This can be done in the form of blog posts, content on pages, having a website forum and a Faq page.

Your potential customers might have many questions you can answer their questions, you can tell them how your product can solve their problems. You can even share the wonderful experience of your previous customers.

Content in SEO is as essential as fuel for your vehicle. Adding value to the content will boost your SEO success.

Interlinking

 

A good interlinked website not only provides better navigation but is also important in terms of user experience. Interlinking one article to another increase your engagement rate.

Interlinking has no direct impact on search engine ranking. But they increase the page authority, every new page or post created has no page authority. Linking new pages from the Home page or your cornerstone content passes the page authority to the newborn page instantly.

Technical SEO

 

SEO techniques that deal with the non-content elements of your site come under this category. Site security, Speed, Mobile-friendliness, indexing, crawlability, structured data and site architecture falls under this category.

Site Security (SSL/HTTPS)

 

Secure Socket Layer or Hypertext transfer protocol secure is a very important factor for search engine ranking at the present time. It gives people the idea that no one is between you and the website you are visiting. It increases trustworthiness from a customer point of view & they are more likely to visit your site again.

There are two types of SSL certificate available ‘Shared SSL’ and ‘Dedicated SSL’.

Shared SSL is free of cost from the hosting provider company, but all the other users on the same server will use this certificate as well. It is as secure as dedicated SSL.

Dedicated SSL is ideal for your website if you are running an online store or a dropshipping site. Dedicated SSL is issued only to your organization. Godaddy and Bluehost provide a dedicated or private SSL from $90-110 per year.

Page Speed

 

All the above factors are related to the content quality and structure of the webpage, the speed of your website or page is also a crucial factor in search engine rankings.

Everyone likes a fast loading website. Nobody wants to visit a site that takes a longer time to load or having rendering problems on smartphones.

Server performance, Server location, Outdated CMS, Heavy Scripts & images are some of the common reasons that reduce the page speed. You can use the GTmetrix or Pingdom speed test tool to check your website speed.

Compressing images, loading less important scripts in the last boost your website’s speed spontaneously.

Mobile Friendliness

 

According to Statista (A German portal for online statistics) 265.9 million people are using a smartphone in the U.S. in 2019. While the number of smartphone users is increasing at a rapid pace. So it’s time to optimize your website for mobile, your site should be responsive and mobile-friendly.

A mobile-optimized site is great for the best user experience. This kind of design automatically adapts to all kinds of screen sizes.

Just give a look at the loading time of the site on mobile devices. If there are undesired scripts or images remove them. This will help you to increase the page load speed.

If you are wondering what is the ideal time for the site, let me clear it for you, 40% of the visitors will close the tab if your site does not load within the first 3 seconds. While the other 14% will not wait for more than 5 seconds.

Do you know 80% of the first time visitor will never visit your site if it is loading slowly? Moreover, they will also share their poor experience with family members, relatives, and friends.

Crawlability & Indexability

 

Do you know crawlability and indexability are the most significant factors in technical SEO?

Google and other search engines use crawlers (Automatic bots) who visit every site on the web and saves the HTML version of the site to its huge database which they called index.

This index is updated every time the crawler visits your site and find new content. But do you know your site allows the crawlers? Or you have blocked the Google bots. If the robots.txt doesn’t allow the Google bots, Google will not be able to index your site. Follow the following steps to make sure that search engine can index and crawl your site :

Generate a sitemap of all your pages and put them in the root folder of your site. Sitemap is an XML file displaying the list of all pages or posts on site. This helps crawlers to index un-crawled pages.

Speed up your site as the crawlers have a limited time to index your site. This time is called a crawl budget. If your site will not load in this time crawlers will leave your site.

Publish fresh and unique content on your site. Frequency of update matters a lot in indexing time. If you post continuous articles then the crawlers will determine your updation frequency and your new pages will get indexed very quickly.

Off-page SEO

 

While On-Page SEO deals with the improvement in structure, content, and speed of the website. Off-page SEO is more into developing the credibility and trustworthiness of the website. Backlinks, Social media presence, and strength of your website (Domain Authority)

Backlinks

 

Backlinks are hyperlinks from another website to your site as a reference or source of information. Having a single backlink from a high DA site is worth more than 100 backlinks from lower DA sites.

Undoubtedly quality backlinks are still an important factor in search engine rankings. Try to produce fresh and unique content so people backlink to your site as a source of information.

Frequency of getting backlinks should not be very fast if your content is not going viral. Also, the backlink you are getting should be from a relevant site otherwise Google can penalize you.

A 9th-10th positioned website in search results has an average 30,000 links. Craft content that is worth to link.
Create Infographics in posts so people can link back to you.
Build relationships with your audiences. Until people don’t know who you are they won’t link back to you.
Don’t ever try free backlink building tools they are just in vain.

Social Media Presence

 

Your social media presence is a crucial and deciding factor for the success of your digital marketing campaign.

Although It is free but you can also make use of paid Facebook Ads, Instagram Ads & Twitter Ads for instant leads & website traffic.

Do interactions with your media followers. Take a look at engagement stats for your posts. Try to communicate with your audience. Post pictures with your team while on work.

Try to showcase your pictures before work and after work. Ask your customers to rate your work on social media.

Social media can be used to increase your brand loyalty and no one can deny that social media is still a ranking factor for best SEO results.

Strength of Site (Domain Authority)

 

Domain authority is just a number given to your site on a scale of 1-100. Higher the number the greater the strength of the website.

The factors that affect the domain authority are the number of backlinks, 404 pages, History of a domain name, the longer it registered higher the chances of authority.

“If you are just planning to launch a site for your roofing company start with an easy to remember domain name. It’s a good choice that you include words like ‘roofing’ or ‘roofers’ in your domain name.”

Google Search Console for Data Mining

 

Initially, the Google search console was released by Google Inc. back in 2006 as Google Webmaster tools. The primary goal behind this service was helping the webmaster and SEO enthusiasts to know how Google is interacting with the sites and what needs to be improved.

The best thing with the search console is that you can ask Google to index your site immediately if you have made any changes. Indexing of a new website takes 24-72 hours but if you don’t want to wait for that long you can request Google to index your site now.

The second best thing about the search console is the ability to add your sitemap to index. Adding sitemap to Google Search Console saves the crawl budget.

Follow these steps to add your site to Google Search Console:-

Sign in to your Google account.
Go to Google Search Console. Click on start now.

Now enter your website address. If you want to analyze some other subdomains add it to the URL prefix.

Domain name verification can be done by DNS verification while the Specific URL has multiple ways to verify the property.

Now copy the TXT record displayed and paste in your DNS providers TXT records.

After this click on verify property.

After Successful verification your search console account is all set up. Now submit your index link to Google search console and request for indexing.

You can even use the ‘Fetch and render’ option to see how Google bot is viewing your page and how users will see.

It might take a few weeks to display the search results.

If you are watching some data in Search Console its time to examine data to improve your SEO. There are various reports available that can be examined to understand how well your site is performing.

Index Report: Indexing report displays how well your site is being indexed.

Link Report: Use this report to see your Inbound and Outbound link performance.

Overview Report: Overview report display the overall performance of your site. CTR, Impression, Search Queries & your Average search position can be examined through overview report.

GSC is just a tool that can be used to examine the site status and index errors. One should often use this tool to check any kind of indexing and crawling issues.

Get listed locally

Do you know? 50% of local searches turn into a store visit within 24 hours. People generally search for services locally on Google or ask their digital voice assistant for the same. For example, a person living in Houston will search like this:-

“ Roof repairing companies in Houston”

“Top roof repairing companies near me”

“Roof repair service”

“Houston roofers”

“Best roofers in Houston”

For these search inquiries, Google will display a snippet from various local listing directories. So it’s important to list your NAP ( Name, Address, Phone number) first on local directories.

  • Local listing of business will improve your search engine rank.
  • It will increase natural traffic to your business site.
  • Increased brand trustworthiness.

Here is a list of most popular & trusted local listing directories:-

Google My Business

Google My business is the first thing to go with when starting local SEO. It should be on priority while doing SEO.

Listing your business on Google has numerous benefits. Google is a search leader with 88.37% market share in the USA. But Google is an infant, It will display the results from the information you provided.

If you are a well-established roofer then there are 70% chances that your business is already listed on Google. If not here is how you can list your business on Google:-

Go to Google My Business and click on ‘Manage my Business Profile’ or ‘Manage Now’ on the top left corner.
google my business for roofers

Enter your business name and address in the search box. If your business is not displayed in the search results, click on add your business.

Now provide all the necessary details and click on continue.

After you have entered all the details Google will verify your business whether it exists physically or not.

Google will send you a postcard containing Pin Number for the verification process.

 After you enter the Pin your business will be listed on Google My Business.

Listing your business on Google is the first and most important step in Local Search Optimization.

Yahoo Local

Yahoo Local listing has free as well as premium plan for listing, with the free version you will be able to add NAP to the listing. Here’s how you can list your Business on Yahoo:-

Yahoo for small roofing business

Go to Yahoo Small Business and enter your business name and click on search.
If your business is listed on Google then Yahoo will automatically fetch the details of your business from Google My Business.
After adding your business email and other information the final step is to verify this business.
Verification can be done over the phone.
After successful verification, your business listing will be active on Yahoo.
If you want to see insights of your listing and more pictures to your business page you can go with the paid plan, Yahoo’s local listing paid plan starts from $23.25.

Bing Places for Business

Bing is the default search option for Windows OS, It’s as important to list on Bing as to list your business on Google. On bing local listing page you can even import your business details from Google Business Page.

Use the following steps to list your business on Bing places for business :

Go to bing places and click on New user.
Now if your business is listed on Google my Business you can import your details otherwise you have to claim or add your business details manually.
If you’re listing manually then Sign up using Google or Facebook account.
After Successful confirmation of account you will be directed to your Bing profile page add your country, mobile number and click continue.
Now add Business/Professional name and Location and click on continue.
Your business has been listed on Bings Places for business. Now you can verify your business with your E-mail or your call.
After you enter the Pin code you received your business details will be listed.

Local

Local is a comprehensive database for businesses in the United States. Presently there are more than 16 million active listings on local.com. You can check for existing listing on local than claim it for free.

  1. Go to local.com and enter your business name and search for your business.
  2. If your business is displayed in the results click on the claim this listing else add your business now.
  3. Now you have to create an account with local. Add all the necessary information and confirm the listing.
  4. After the successful confirmation of the mail, your business will get listed on local.com.

Hotfrog

Hotfrog has a very huge database in terms of business listings. There are approximately 70 million active listings on Hotfrog. Hotfrog even allows adding pictures and social media profiles to your listing.

Some other popular business listing directories are MerchantCircle, Yellowpages, Whitepages, Foursquare & InsiderPages.

Use Paid Campaigns

Paid campaigns or PPC means giving search engines a little amount of money so that they send relevant traffic to your website. As compared to the business you generate, the expenditure incurred on these campaigns is very less.

You might have seen some of the ads in search results relevant to your query. Every time you click on these ads, advertisers pay a very small amount to the search engine.

Search Engines like Google display these ads in search results. As a roofer, you can set up a campaign on Google Ads to generate relevant leads for your roofing company.

How to Set Up First PPC Campaign on Google Ads?

The very first move before launching your first PPC or paid campaign on Google is having a Google Ads account. The process of setting up an ad account starts with email verification and then adding time zone, currency preference and ends with billing information.

After you have created an ad account it is time to do the keyword research for which you are going to run your first campaign. You can use free tools or Google keyword planner for the ideas.

Before moving further, prepare a list of PPC keywords and refine this list if you want your first campaign to be successful. If you are ready then follow the steps :

Navigate to the menu on the left and click on campaigns.
Click on the + button and add a new campaign.
Select your Goals (Sales, Leads, Website Traffic or App promotion) for the campaign. As a roofer, you should go with the leads.
Click continue. You can learn about more settings here.
Click on save and continue.
Conventional wisdom says that more brand awareness campaigns on Facebook lead to 34% more searches on Google. If you are trying to improve brand visibility then Facebook is the answer. Google Ads performs well if your firm has a great brand image. You can even use Facebook PPC for your very first campaign.

Cold Outreach

Cold outreach is a term used for sending messages to potential customers who have never used your product or service.

In cold outreach, personalized Emails are sent to the people who had no interaction or prior relationship with your firm.

According to Neil Patel, 75% of the emails are actually never seen by people. The average CTR is around 2-3% in email outreach. So is it hard to generate leads from email outreach?

No, it is not very difficult to generate leads. Consistency is the key factor in generating leads from cold emails. Sending Personalized messages, putting yourself in their shoes & keeping the message short can drive better results.

Run Seasonal Campaigns

Roofing is a seasonal business so why waste money for a full-year ad campaign. Bid for the localized keywords. Offer a discount for the new house owners. Statistics tell that new house owners spend $10,000 when they move-in the first time.

You can make use of Social media for free seasonal campaigns like you can post pictures of damaged roof before winter season, this will entice people to get prepared for the upcoming season.

If you are unaware of this kind of strategy you can hire a White label digital marketing agency, which will do the work for you.

You can also choose traditional methods of advertising like TV ads, radio, flyers, and pamphlets distribution. This method is still effective for leads but only if you have a very large budget for the ad campaign.

Have a FAQs Page

Most of your rivals may not have a FAQ’s page, but having one will drive more traffic to your website.

People ask too many times about roof repair like:

“Can I repair the roof myself ?“

“Tools required for roof repairing?”

“How much does a brand-new roof cost?”

“When should I replace my roof?”

“ Which material can I use for my new roof?”

Try to answer these questions on your FAQ page as well you should write fresh content in the blog section of your firm’s website.

Answering people’s questions about roofing in one place will increase the opportunity to drive more visitors to your site and thus building trust that you know how roofing works.

Having answers for generally asked questions tells people you ken about the complications and limits in roofing work.

Categories
Blog White Label Services

8 Reasons why you need a white label digital marketing agency

Do you want to boost up your sales? Or need a white label digital marketing agency for your firm or new startup? But before you answer, you need to know what white labeling is. White labeling is the process of selling the products or the services of a developer, under your brand name, to a client. This whole process is also called rebranding or re-selling.

So how does it correlate with digital marketing? In digital marketing, this term is often used as most of the digital marketing agencies purchase services or software from other companies. Then they sell them to their clients using their own brand name.  This process is called white label digital marketing.

In the digital marketing SEO services (SEO reseller), Email marketing, White label PPC management, Content development, and reputation management are some of the services which are re-sold. Before moving forward, let me answer the following question which might have popped in your mind right after reading the above lines.

What is White Label SEO?

SEO is an acronym for Search Engine Optimization, the methodology used to increase a website’s natural or organic traffic by edited its design and content. This includes building backlinks and a growing presence on social media.

White Label SEO

Now let me explain what it really is. Assume there is a web development company, say ‘Z’ company, who is an expert at developing some really great websites. However, their client now needs an SEO campaign for his newly launched e-commerce store. But the ‘Z’ company is not expertise in handling and managing SEO campaigns here comes another company calls it ‘Y’ company who is a complete white label digital marketing company. ‘Z’ company will now form an agreement ‘Y’ company to fulfill their needs under their brand name.

What is white label PPC?

White Label PPC is a B2B digital advertising service that companies can sell under their brand name or in simple words, White label PPC refers to executing the Pay per click campaigns for “A” company (Client) using “B”(Small Digital Marketing Agency) company’s name using “C” (Complete White Label Marketing Company)   company’s resources.

What is the difference between Outsourcing & White label marketing agency?

There are 3 types of options you have when you are increasing your portfolio of services:-

  • #1. Hire experts for the services you are going to provide.
  • #2. Hire Freelancers.
  • #3. Use of White Label Agency.

Freelancing Vs white label digital marketing

Hiring experts for your team is not the right choice if your company is in its initial stage. Besides, hiring local talent is very hard. It is a long process, and after training of several months, they can even quit the job.

Freelancers are the ones who can be used to go but they are not truly reliable. Quality & Cost may also vary. Overseas hiring freelancers conflicts with timezone and there are language barriers also.

White label agencies have some limitations but they add quite some scalability to your team. All work will be done under your brand by top industry experts. White label agency partnership is highly reliable with great ROI.

Now here comes the question of why you need a White label marketing agency? Here are 8 reasons for the same.

1. Save time and money

You may be familiar and keen to know the digital marketing world, but this approach needs loads of human resources as well as great knowledge of executing the marketing campaigns.

Also, there is no guarantee that you will hit the right audience with your planning and campaigning. This will not only increase your ROAS but also waste your time.

On the contrary, outsourcing your digital marketing campaign to a white label marketing agency will not only save your time but will also save your money.

For any campaign, you need an in-house content writer and Digital Marketing Executive. On glassdoor average salary of a Content Writer is $49K and for Digital Marketing Executive, it is $60K. You can save all this money by outsourcing the campaign.

2. Concentrate on what you are really good at.

Outsourcing your marketing & sales campaign will give you the time to concentrate on your business and make some improvements in the core business processes.

Start collecting feedback from your customers and improve the area where you need revisions.

3. Improved Brand Image

While you are building or rebuilding your brand’s image, the first thing is to ensure that you deliver on time. With a white label agency, all work will be done by experts from the industry and within time.

White label marketing agency will help you to increase your social media presence and thus building a great online reputation.

4. Increased Conversion rate

The success of any advertising campaign relies on the conversion rate. Conversion rate is actually a phrase used in e-commerce, which means turning a website visitor into a paying customer.

In paid advertising conversion rate is measured by dividing the number of conversion with the total ad interaction.

For example, if your conversions for any campaign are 25 over 500 ad interaction. So your conversion rate is = conversions (50)÷ Total No. of Ad interactions(500) = 5%, which is a good number.

The ideal Conversion rate:

Conventional wisdom says the average conversion rates are between 2-5%, while 34% of digital marketers achieve 5-10% and only 10% achieve 10-15% conversion in the e-commerce industry. This varies for different niche websites.

If your sales are stuck in a 2-5% rate bucket then it’s time to change your traditional marketing agency with a complete white label marketing agency.

How will a White Label Marketing agency increase my conversion rate?

Increasing web sales, signups, selling memberships and form submission is user optimized process and this is called Conversion Rate Optimization (CRO). There are various methods to increase conversion rates but it needs lots of data to study so that the optimization process can be initiated. Here are some commonly used methods :

Removing the Barriers

In our recent campaigns, we have analyzed that putting up barriers on the landing page is not a good idea. Don’t ask a visitor for too much information. Just go forward with the least inputs like name and email address only. Additional information can be collected when a user becomes a frequent buyer.

Retargeting for better CR

On average, more than 90% of visitor quits before the checkout.  These are the visitor who had shown the intent to buy but didn’t purchase. Retargeting these visitors, again and again, will increase your conversion rate 2-3X.

Eye-Catching Landing Page

If you are not getting a good conversion rate from your previous campaigns then the first thing any agency will do is a modification in your landing page. A great landing page not only betters the user experience but helps in increasing conversions.

These are some commonly used techniques to improve the conversion rates but this list is not so small. There are various other methods that are implemented after analyzing the reports and data.

5. Retain your clients

Digital marketing is a very broad industry a single company can not expertise in every service of digital marketing. While outsourcing some of the services to another agency will not only broaden your portfolio of services but you will have in-house experts for any needs of clients.

This will eventually help you to retain your clients as you will become one stop solution for all marketing needs.

6. Increase in Revenue Stream

An increase in the number of services in your portfolio will ultimately increase your revenue. It helps to build a new revenue stream.

Now you are outsourcing all your additional services to a third firm. So there is no barrier in terms of infrastructure or human resources to increase the number of services.

7. Expand your team with no overhead cost

If you want to expand your digital marketing team with experts in the industry without spending a penny over infrastructure, a white label digital marketing agency will help you to achieve the same.

Expand your team -White label SEO

You will be able to add experts in various fields to your agency but they will remain outside of core company culture.

8. ROI reports

Outsourcing will not give you the extra time but you will be able to monitor the ROI ( Return of investment) through the reports provided to you. Even more, you can also track and measure the goals through various analytics channels in realtime. This gives you a more BOSS! Feeling.

Why ROI reports matter today?

How will you decide the success rate of your marketing campaign? By using the number of site visitors, page views or unique visitors? No! These figures were the success benchmarks 10 years ago.

ROI reports are a kind of proof of the success of an advertising campaign. And that’s why you’ll need them.

Final Words

Digital marketing is not a small term. It covers various niches under its name. If any agency has told you they are digital marketing experts, trust us they are lying. This field needs continuous learning and efforts every day to become a one-stop solution for all marketing needs.

If you want to scale up your marketing services without investing in infrastructure then white labeling services are the right option.

But think twice before partnering with any white label agency if you make the right decision,  your brand reputation, client management is in the right hands.

Many of the businesses have partnered with ROI minds for white label marketing services, you can check out their success story here.

You can contact us and set up a free consultation for lower ROAS and higher ROI.


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