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Content

How content plays an important role in ranking your eCommerce store?

If you’re thinking that having discounted items, catchy images are enough to drive traffic to your website then you need to reset the button. Content plays a very important role in eCommerce websites. 

To a great extent, content is good enough to draw the customer’s attention. One thing is for certain that before selecting anything they search for the product. 

Good content requires research and various content strategies to be followed to drive traffic to their website. 

Good content brings clarity to the customer, not to forget this plays a significant role in converting traffic into sales. 

Your content should be interesting, engaging, and entertaining as well. In addition to the same, on the basis of content, more than 70% of the leads are generated. 

It is important to know what value content adds to your website. To understand that, below we’ve mentioned some important roles which content plays in ranking your eCommerce store:

1.SEO (Search Engine Optimization)

Content has one of the major roles to play in SEO. When you are writing a blog you should be very specific with the words you choose to write. If the content does not justify the heading, the effort will go in vain as there will be no audience engagement.  

  • Keywords

Keywords reside in the core of the content. If keywords are properly used in the right place and the right category it will for sure trigger your audience reach. It is very important to use relevant keywords. 

To understand clearly, let’s take this in the case of product descriptions. When you have finished writing product descriptions, try to add keywords to it which people may type while searching for that product. 

Pro tip:

  • You should not repeat keywords many times because it can further lead to a penalty. 
  • Use URL friendly keywords

Hence, keywords are highly used by the ones who want to increase their website’s traffic organically. 

2. Brand Awareness

Trust the magic of words! When you create good quality content for your brand or product, it brings forth an increase in the engagement of the audience towards your brand. 

It is quite understood that people tend to build a good link with your brand when they start relating to your content. This will not just increase engagement of the audience simultaneously it will also help in increasing conversions. 

Utilizing the strategy of content marketing on the grounds of meaningful content can help you in taking your conversion rate to another level.

Creating interesting blog posts in context to your brand can positively impact people to engage with it. It helps you to build a reputation and create more awareness amongst the audience, which in turn will make them share ahead with other people. 

Well written content can result in your brand’s website to rank higher in search engines. 

If you are using call-to-action strategies make sure your content is crisp and engaging. 

3. Increase in sales:

This sounds more like a chain; if your content is good enough to draw the attention of the audience, which will do things at the same time build trust in your brand and audience will share it further with other people. 

With this, you will become a trusted brand amongst the audience, with which website’s traffic will increase, search engine results will improve and your social media reputation will get better eventually. This will lead to an increase in sales further as people continue to join the brand. 

If the audience tends to understand and relate with the product in the product description, there are higher chances of them going for the product since they’ve already come this far after research. 

4. Improve your reach :

To improve your reach at first there are certain points which should be cleared via the content of the website which should at least answer questions like who are you and what you do as a company? How does this brand and its product work? How will your product affect us (as customers)? How much does this product cost? and is there any exchange/return option? (in the case of online shopping websites)

Make sure you share customer reviews and have allowed them to post feedback.

To conclude, content sets the foundation of what you are representing yourself as a brand to the public. Irrelevant and non-relatable content is like leaving a website entirely blank because neither no one would be able to relate with it nor they’ll be able to engage with it. Relevant content can boost up your eCommerce sales. 

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Content eCommerce Ads Facebook Ads Google Ads

Types of Content for eCommerce Websites

If you ever think of searching an example for quality over quantity, no example other than SEO can beat it! 

SEO is not just about driving traffic, making it attractive, etc. The foundation of SEO is its content. 

It further leads to the core point, the content shouldn’t be just some information, it should be having quality content and should reach the targeted audience. 

Nowadays, numbers of eCommerce businesses pay for promotions, advertisements, email marketing, social media, and various other platforms. 

Undoubtedly, these are topmost productive platforms to enhance the business but would these platforms carry the same value if they don’t deliver powerful content in context to its targeted audience?

In the end, it’s all about the level of relevancy that your content carries with respect to the targeted audience. 

Whilst, what would be the best content type to formulate into a perfect SEO content? Well, there are many but it is important to know which are the leading ones; as listed you can find them below:

1.Video Content

There is a reason why this factor is leading amongst all. Well, the fact is that there is not just one reason but there are numbers of them. 

Social Platforms such as Youtube are considered by the majority of the audience especially when it is about gaining knowledge and entertainment. 

According to a survey, videos on Facebook are watched around 100 million hours per day. 

Explaining your product by showing it in the video attracts the viewer from a realistic point of view. Listening to the audio which is about the product gives them more clarity about it, this sort of demonstration is the golden key to make your product/service attractive to thousands and millions of people at the same time.

 It works like magic in terms of the sale of a product. Like it is done in most of the videos that product is seen, used or tested with its description during the video it works like wonders! It makes the potential or interested viewer make a personal connection with the product when they can see it being used.

Pro Tip:

Try to make your video more about these three categories; Product videos, how-to or DIY videos, and emotional videos. 

Content-based on such categories will most likely attract viewers more than you’ve been expecting. 

 

2. Create Custom Images 

Image is the reflection of the product or service you are offering to the audience. Images play a very significant role as a graphic description of the product. 

Ecommerce business is all about selling products. The introduction of the products by the means of Images tends to have a very strong influence. If you’re planning to promote your products, launching a campaign, or plan to gain attention on social media, putting up the images about the product or service will bring forth more clarity to the audience. 

Make sure you are putting up the images which depict your brand. Be very selective about the images that you select for your product, as the same shall be used via email-marketing, landing pages, and social media posts. 

 

3. Blog Posts

 

Written content plays a very significant role in the E-commerce market despite other digital factors. Written content has its own importance from an introduction to the description of the product.

Above all, this is one of the most cost-effective factors as a way to drive traffic to your website. A blog offers information for consumers at all stages of the buyer’s journey to purchase the product. 

Proper blog content will help you to build your brand image, showcase what your brand deals in and posting content that can be further shared on social media. 

4. Customer Review

Customer reviews hold one of the biggest advantages that is to influence other customers. Reviews have the power to gain customer’s interest and create an urge amongst the customers to interact with the company. 

Statistics show that the majority of online shoppers consider reviews to judge the product from a realistic point of view. 

This also gives the company an opportunity to interact with them, which builds emotional connection; this has remarked to create 23% of the revenue for the business as per research. 

Conclusion:

 We have shared the top 4 content strategies with which you can boost up your eCommerce marketing strategy. 

It is important to acknowledge the fact that the content needs to be relevant as per your customer’s interest. This is how it will help you to engage the audience. Comparatively, it will help you to have more ROI than traditional advertising.

The strategies mentioned are based on the experiences of our experts. We are quite hopeful that the same shall be progressive for you.

We would love to hear about which one of these worked out the best for you. Feel free to let us know! 

Categories
Blog Content Google Ads Images Posts

Getting Down the Road to the Best PPC Campaign in 2020 for Better ROI

In a world full of technological advancements, you want to ensure that you are making the most out of your ad budget. But, with the new Pay Per Click (PPC) Strategies continuously evolving it can be a little hard to know the factors which are worth paying attention to.  

Don’t worry,  we have your back!

In this write-up, we have covered all the nook and corners of the tactics you can use to establish the best PPC Campaign for better ROI.

Read on, to know more! 

ICEBERG THEORY

Do you know that about two-tenths of the iceberg is above the surface, and eight-tenths submerged, and you must be thinking why we are talking about the Iceberg here and how is this related to PPC?

Let us explain you the process in-depths:

The case of PPC campaigns is similar to the Icebergs, as what we can control in PPC is less than what we cannot control. So, things we can control are like the tip of the iceberg (2/10th) and things we can not control are like the submerged part of the iceberg (8/10th).

So, how do you control the uncontrollable?

Here, by tactically analyzing the campaigns, you can get an idea of the data that can help you to control the uncontrollable aspects(the submerged area of the iceberg) of your campaign. Furthermore, to understand this situation in-depth.

What is a Keyword and Search Term?

Keywords are the foundation of everything when we talk about PPC Campaigns. Without a deep understanding of keywords and how to use them effectively, you cannot achieve your goals with PPC. Whereas, search terms are the words that a user types into the search engine when performing a search. 

In this case, you can select the keyword you want to add in a particular campaign, but cannot control the search term your user decides to go for. Fortunately, you can control them (as stated above) by using tactical analysis.

Somehow, you can monitor the search terms for better results and can exclude irrelevant words later on. But, when you focus on the search terms reports to add negative keywords, the growth graph you are aiming at will eventually fall downwards. Here, all you need to do is to understand that every search term has a different conversion or sales rate, considering the search term reports. 

We suggest you add the search terms as keywords accordingly from the search term reports, as this is the best way to get the effective and complete control over the campaign for better outcomes.

How to control analyze things more granularly for better ROI?

It is necessary for every one of us, to track the budget of our ad campaign along with how it will be utilized on the entry-level.  This will provide you with better profits- That is something we all look for, isn’t it? Also, this is the reason why we market our products or services digitally.

Are the keywords, placements or the audience you target giving your business some genuine leads? 

Yes, you can get an insight from google ad metrics about your PPC campaign. But, are these leads actually converting into sales or getting disqualified by any means? Let’s explain it with an example:  Assume that ABC Company is a Pizza Store and they are using Google Ads to promote their pizza to improve their sales. 

For that, they have implemented Call-Only Ads, so when people in their targeted area search for generic pizza keywords their ads automatically pop out allowing the customers to call and place orders.  

By using  AdWords you can track the conversions or leads, considering the situation ABC Company has set a conversion tracking of 60 seconds to sell pizza by converting a lead. But, in case one of the customers is talking to the executives for more than 60 seconds and not ordering. Here,  Adwords considers it as a convertible lead. Also, if an existing customer calls the company using the ad and repeats their order, taking approximately 45 seconds to place the same, Adwords will not track the lead.

Now, the question arises- how can we track such issues in a granular way?  There are various methods to do it such as: for ABC Company which sells pizza, they track the leads which can be converted and which cannot be. Additionally, you can use some call tracking and analytics solution for tracking the phone calls such as CallRail, DialogTech, Invoca, Call Box, etc.

To track sales data at a granular level,  you can also use automatic ValueTrack parameters or manual UTM parameters.

  • A value track parameter or parallel tracking helps to load your landing page faster due to which we can reduce the rate of lost visits due to slow speed. It sends the customer directly from your Ad to the final URL while click measurement happens in the background. Therefore,  it’s a click measurement tracking with the help of which we can collect information related to the source of your ad clicks.
  • Urchin Tracking Module (UTM) codes are the snippets of text added to the end of your URL to track from where website traffic is coming if users click a link to this URL. This can help you to track down the components of AdWords campaigns a little more deeply and to save your ad spend to get more profitable leads.

TRAFFIC TEMPERATURE

Do you know that the audience who visits your website through Google ads is classified as Cold, Warm & Hot?

You can get a lot of boost in sales by differentiating your audiences and target them accordingly.

Cold Audience, are the users who don’t know about your business, product or service. These types of audiences are a little tricky to convert as your business is unknown to them. 

So, how can you pitch them considering their low intent?

Well, you can use Display Ads with cold CTA’s (Call to Action) like Infographics, Industry Stats, etc. It can be done to create your brand awareness by telling them more about your business or services, to target the users who fall under cold traffic criteria. It will help you to convert your lead to a warm audience.

Warm audiences are the users who are in the consideration stage and are looking for a specific product or service. If you place an ad in front of them (which is similar to what they are searching for). There are chances that users might get engage with your ad campaign and don’t take much to buy a product or service. 

Here, you can pitch them by adding a  CTA (Call To Action) such as free consultation, free demos, ebooks, whitepapers, coupons, and more. 

Hot audiences are the user who are aware of your brand’s existence, they have visited your website and stayed there for a long time and had purchased a product or service. Based on their likeness towards your business, you can also pitch them again with CTA’s (Call to Action) such as  Consultation, Quote, Purchase, etc.

This is why traffic temperatures matter and can benefit you to differentiate your audience based on the temperature metrics of your ad.

Please note:  You can always re-target the cold & warm audiences who falls under the awareness or consideration phases. Furthermore, you can show them your ads by means of retargeting or by giving them some special offers. 

Not to forget, hot audiences who had purchased a product or service can also be re-targeted by Upselling and  Cross-selling as well as by offering them some special offers so that they can be converted as the most valuable customers for your business.

MICRO CONVERSIONS

Let us start by understanding the term itself: Micro-conversions are the activities that generally engage your user before purchasing your product or services.

For Instance: The tasks involved during a purchase from searching for a particular product to visit the product page to click on the “Add to Cart ” button, this process is known as micro-conversion. 

Some more examples of the micro-conversion may include as follows: 

  • Email signups
  • PDF downloads
  • Button Clicks
  • Filling out a form
  • Account signup

Here, it is necessary for you to track down how the actual conversion happened by tracking the customer journey. The most common micro-conversion metrics available in Google ads are Average Session Duration, Bounce Rate, Pages/Session & % new sessions.

If a visitor doesn’t stay on your landing page for a long time, then it would be very difficult to get your lead form filled. Here, the problem is not with the Google Adwords, because the customer is searching for something using a specific keyword and your ad gets displayed. If your ad copies are engaging that will automatically lead the customer to click on your ad from where they will enter the landing page of your official website. 

Somehow, due to some abnormal website functionalities like poor user interface, slow speed, non-responsive mobile landing page, etc the customer bounce back then that particular click is considered to be wasted.  Similarly, if the methodology you are using to target is incorrect, this means that you are targeting the irrelevant audience, as for them your ads and websites do not hold much of relevance in terms of what they were searching for.

Keeping the basics in mind, you must optimize such metrics effectively along with the website functionality to track your visitors accordingly. Also when a PPC campaign isn’t working, don’t give up. Look for micro conversions you can optimize for getting better results. Once you improve them, you’ll be a step closer to your actual conversion goal.

We hope these tactics may help you to optimize the PPC campaigns effectively to fire up your online presence. Feel free to share your experience by commenting below. 

Categories
Blog Content Native Advertising

Native Advertising: Do Native Ads Perform Well?

Marketing Industry Leaders know that one of the biggest challenges in the industry is to foretell the marketing aspect. With the rise of Native ads from the last few years, big players in the industry have already started crafting effective content and engaging stories to promote in social feeds and media journals.

A recent study shows that 47% of adults in the USA were unable to differentiate between sponsored stories and promoted content. 

So, the question is, are Native Ads conundrum for readers? No, definitely not there are various hints that differentiate natives from editorial content like “Sponsored Feed” or “Sponsored content”.

We are running a Native Advertising campaign for an e-commerce store for over a month and the results are good so far. 

Making constant efforts adding new content, experimenting with bids, adjusting targets and analyzing data is worth it.

Do Native Ads Perform Well?

There are diverse benefits of Native Advertising over traditional ads, like Sponsored posts are more trustworthy.

Everyone gets bothered by traditional ads appearing in-between content or in the sticky sidebars on the page, whereas native ads are less intrusive in terms of action and visibility.

80% of adults in North America use various ad blocking methods to filter out annoying ads. So, as an advertiser, how can you resolve this issue and ascertain the reach of your campaigns to the audience? Native Ads have a favorable side with ad blockers. Sponsored posts are not truly blocked by Adblockers. If a publisher is distributing the content from his own CMS adblockers can’t filter out native Ads. Ad Blockers are able to block ads only when the ad script is integrated directly from an ad exchange.

Our Experience So Far with Native Advertising

We have been running native ads for a while and we were able to get 100 conversions (Sales) from Taboola Native Ads for our  E-commerce client.

do native ads perform well

With a $2197 budget spent, we were able to get 18,292 Clicks with a vCTR of 0.28% and a CPA of $21.97

What we have learned so far? 

  • Articles in the form of lists drive more traffic & conversions than a typical blog post.
  • Human Presence in thumbnails gets more CTR than going specific with product pictures.
  • Instead of Color Pictures, Black & White Thumbnails are more eye catching.
  • Words Like ‘He’,’ She’,’Photos’,’Looks’,’Family’,’Inside’, and ‘Who’ in the Title has a great impact on CTR.
  • Images of Women in Thumbnails get low CTR as compared to Men in pictures.
  • Outdoor Images Drive more traffic as compared to indoor clicked pictures.
  • Closeup Images have much higher CTR than normal pictures.
  • Most of the traffic comes from mobile than desktop. 

Native Ads are not new to the market its more than a $5 billion market. Big brands are already utilizing the potential of native ads. 

Creating catchy headlines and thumbnails will definitely boost up your CTR. If you are going to run your first test campaign go with the specific audience and then broaden your reach. 

We have experienced the power of native advertising and trust native are worth the hype. 

If you want to try out your hand on native advertising and seeking advice, just get in touch with us.

Categories
Blog Content Google Ads

Roofing SEO-A Complete Guide for Roofers

As a roofing contractor company are you looking to grow your client base? If yes, well ROI minds have a complete guide for Roofing SEO campaigns first time for your business. But why do you need a powerful organic marketing strategy for your roofing company, here are the reasons why:-

  • $12 billion is spent by the U.S. house owners for reroofing or repairing every year.
  • On average roofs lasts only half of their designated lifetime.
  • 70% of roofs develop leakage within 2 years of installation.

SEO

SEO is an acronym for search engine optimization. It can be determined as the methodology of various techniques and tactics used to improve the search engine ranking of any website.

3 different types of SEO

On the work front, it can be categorized into 3 categories:-

  1. On-Page SEO
  2. Technical SEO
  3. Off-Page SEO

All three tactics are must to do on a website, especially when you need permanent organic traffic. On-page SEO deals with the structure, readability and user experience of a website while off-page SEO deals with the credibility and popularity of a website.

On-Page SEO

As the name suggests On-page SEO means the improvements done on the web page in terms of Structure, Title, Content, Header Tags and inter-linking.

Title

You should optimize your title with the focused keyword. Ideally, it should be 60 characters long or fits in 600px container.

If your title is longer than this width than search engine will omit the last characters with “..” in search results. To optimize your title right, insert the focused keywords to the front.

Meta Description

 

The meta description is 155-160 characters description about the webpage that appears below the URL in search engine results. It gives a hint about the content of the page.

Keywords

 

Keywords are still the Cornerstone of SEO tactics. Many experts have different opinions on the importance of keywords in search engine ranking. There are various free tools available in the market for keyword research. You can use these tools to find related keywords according to your niche.

Analyze from which keywords search engine is sending traffic to your website, optimize your site around those focused keywords. For Ex:-

If you are receiving hits for the keyword ‘roofing marketing in Houston’. Now you can find more keywords ideas from free keyword suggestion tools like Neil Patel’s Ubersuggest and Keywords Everywhere on roofing marketing. Try to optimize your site and write fresh content about ‘roofing marketing’.

Don’t use focused keywords too many times. Stuff keywords nicely, just 2-3 times in the article.

Header Tags

 

A well-looking webpage not only increases the engagement rate but it’s even more important for good user experience.

Search algorithms always give weightage to the H1 tag, try to put the focused keywords in the ]H1 tag on your webpage.

Content

 

It is very hard to rank your site on the first page of search results without valuable content. In the roofing business, you will never run out of fresh content.

Giving tips regarding roofing and publishing updates of new products will help you to craft a good roofing site.

Great content will help potential customers to decide whether they want to try new products or not.

Content is all about educating people or sharing the experience. This can be done in the form of blog posts, content on pages, having a website forum and a Faq page.

Your potential customers might have many questions you can answer their questions, you can tell them how your product can solve their problems. You can even share the wonderful experience of your previous customers.

Content in SEO is as essential as fuel for your vehicle. Adding value to the content will boost your SEO success.

Interlinking

 

A good interlinked website not only provides better navigation but is also important in terms of user experience. Interlinking one article to another increase your engagement rate.

Interlinking has no direct impact on search engine ranking. But they increase the page authority, every new page or post created has no page authority. Linking new pages from the Home page or your cornerstone content passes the page authority to the newborn page instantly.

Technical SEO

 

SEO techniques that deal with the non-content elements of your site come under this category. Site security, Speed, Mobile-friendliness, indexing, crawlability, structured data and site architecture falls under this category.

Site Security (SSL/HTTPS)

 

Secure Socket Layer or Hypertext transfer protocol secure is a very important factor for search engine ranking at the present time. It gives people the idea that no one is between you and the website you are visiting. It increases trustworthiness from a customer point of view & they are more likely to visit your site again.

There are two types of SSL certificate available ‘Shared SSL’ and ‘Dedicated SSL’.

Shared SSL is free of cost from the hosting provider company, but all the other users on the same server will use this certificate as well. It is as secure as dedicated SSL.

Dedicated SSL is ideal for your website if you are running an online store or a dropshipping site. Dedicated SSL is issued only to your organization. Godaddy and Bluehost provide a dedicated or private SSL from $90-110 per year.

Page Speed

 

All the above factors are related to the content quality and structure of the webpage, the speed of your website or page is also a crucial factor in search engine rankings.

Everyone likes a fast loading website. Nobody wants to visit a site that takes a longer time to load or having rendering problems on smartphones.

Server performance, Server location, Outdated CMS, Heavy Scripts & images are some of the common reasons that reduce the page speed. You can use the GTmetrix or Pingdom speed test tool to check your website speed.

Compressing images, loading less important scripts in the last boost your website’s speed spontaneously.

Mobile Friendliness

 

According to Statista (A German portal for online statistics) 265.9 million people are using a smartphone in the U.S. in 2019. While the number of smartphone users is increasing at a rapid pace. So it’s time to optimize your website for mobile, your site should be responsive and mobile-friendly.

A mobile-optimized site is great for the best user experience. This kind of design automatically adapts to all kinds of screen sizes.

Just give a look at the loading time of the site on mobile devices. If there are undesired scripts or images remove them. This will help you to increase the page load speed.

If you are wondering what is the ideal time for the site, let me clear it for you, 40% of the visitors will close the tab if your site does not load within the first 3 seconds. While the other 14% will not wait for more than 5 seconds.

Do you know 80% of the first time visitor will never visit your site if it is loading slowly? Moreover, they will also share their poor experience with family members, relatives, and friends.

Crawlability & Indexability

 

Do you know crawlability and indexability are the most significant factors in technical SEO?

Google and other search engines use crawlers (Automatic bots) who visit every site on the web and saves the HTML version of the site to its huge database which they called index.

This index is updated every time the crawler visits your site and find new content. But do you know your site allows the crawlers? Or you have blocked the Google bots. If the robots.txt doesn’t allow the Google bots, Google will not be able to index your site. Follow the following steps to make sure that search engine can index and crawl your site :

Generate a sitemap of all your pages and put them in the root folder of your site. Sitemap is an XML file displaying the list of all pages or posts on site. This helps crawlers to index un-crawled pages.

Speed up your site as the crawlers have a limited time to index your site. This time is called a crawl budget. If your site will not load in this time crawlers will leave your site.

Publish fresh and unique content on your site. Frequency of update matters a lot in indexing time. If you post continuous articles then the crawlers will determine your updation frequency and your new pages will get indexed very quickly.

Off-page SEO

 

While On-Page SEO deals with the improvement in structure, content, and speed of the website. Off-page SEO is more into developing the credibility and trustworthiness of the website. Backlinks, Social media presence, and strength of your website (Domain Authority)

Backlinks

 

Backlinks are hyperlinks from another website to your site as a reference or source of information. Having a single backlink from a high DA site is worth more than 100 backlinks from lower DA sites.

Undoubtedly quality backlinks are still an important factor in search engine rankings. Try to produce fresh and unique content so people backlink to your site as a source of information.

Frequency of getting backlinks should not be very fast if your content is not going viral. Also, the backlink you are getting should be from a relevant site otherwise Google can penalize you.

A 9th-10th positioned website in search results has an average 30,000 links. Craft content that is worth to link.
Create Infographics in posts so people can link back to you.
Build relationships with your audiences. Until people don’t know who you are they won’t link back to you.
Don’t ever try free backlink building tools they are just in vain.

Social Media Presence

 

Your social media presence is a crucial and deciding factor for the success of your digital marketing campaign.

Although It is free but you can also make use of paid Facebook Ads, Instagram Ads & Twitter Ads for instant leads & website traffic.

Do interactions with your media followers. Take a look at engagement stats for your posts. Try to communicate with your audience. Post pictures with your team while on work.

Try to showcase your pictures before work and after work. Ask your customers to rate your work on social media.

Social media can be used to increase your brand loyalty and no one can deny that social media is still a ranking factor for best SEO results.

Strength of Site (Domain Authority)

 

Domain authority is just a number given to your site on a scale of 1-100. Higher the number the greater the strength of the website.

The factors that affect the domain authority are the number of backlinks, 404 pages, History of a domain name, the longer it registered higher the chances of authority.

“If you are just planning to launch a site for your roofing company start with an easy to remember domain name. It’s a good choice that you include words like ‘roofing’ or ‘roofers’ in your domain name.”

Google Search Console for Data Mining

 

Initially, the Google search console was released by Google Inc. back in 2006 as Google Webmaster tools. The primary goal behind this service was helping the webmaster and SEO enthusiasts to know how Google is interacting with the sites and what needs to be improved.

The best thing with the search console is that you can ask Google to index your site immediately if you have made any changes. Indexing of a new website takes 24-72 hours but if you don’t want to wait for that long you can request Google to index your site now.

The second best thing about the search console is the ability to add your sitemap to index. Adding sitemap to Google Search Console saves the crawl budget.

Follow these steps to add your site to Google Search Console:-

Sign in to your Google account.
Go to Google Search Console. Click on start now.

Now enter your website address. If you want to analyze some other subdomains add it to the URL prefix.

Domain name verification can be done by DNS verification while the Specific URL has multiple ways to verify the property.

Now copy the TXT record displayed and paste in your DNS providers TXT records.

After this click on verify property.

After Successful verification your search console account is all set up. Now submit your index link to Google search console and request for indexing.

You can even use the ‘Fetch and render’ option to see how Google bot is viewing your page and how users will see.

It might take a few weeks to display the search results.

If you are watching some data in Search Console its time to examine data to improve your SEO. There are various reports available that can be examined to understand how well your site is performing.

Index Report: Indexing report displays how well your site is being indexed.

Link Report: Use this report to see your Inbound and Outbound link performance.

Overview Report: Overview report display the overall performance of your site. CTR, Impression, Search Queries & your Average search position can be examined through overview report.

GSC is just a tool that can be used to examine the site status and index errors. One should often use this tool to check any kind of indexing and crawling issues.

Get listed locally

Do you know? 50% of local searches turn into a store visit within 24 hours. People generally search for services locally on Google or ask their digital voice assistant for the same. For example, a person living in Houston will search like this:-

“ Roof repairing companies in Houston”

“Top roof repairing companies near me”

“Roof repair service”

“Houston roofers”

“Best roofers in Houston”

For these search inquiries, Google will display a snippet from various local listing directories. So it’s important to list your NAP ( Name, Address, Phone number) first on local directories.

  • Local listing of business will improve your search engine rank.
  • It will increase natural traffic to your business site.
  • Increased brand trustworthiness.

Here is a list of most popular & trusted local listing directories:-

Google My Business

Google My business is the first thing to go with when starting local SEO. It should be on priority while doing SEO.

Listing your business on Google has numerous benefits. Google is a search leader with 88.37% market share in the USA. But Google is an infant, It will display the results from the information you provided.

If you are a well-established roofer then there are 70% chances that your business is already listed on Google. If not here is how you can list your business on Google:-

Go to Google My Business and click on ‘Manage my Business Profile’ or ‘Manage Now’ on the top left corner.
google my business for roofers

Enter your business name and address in the search box. If your business is not displayed in the search results, click on add your business.

Now provide all the necessary details and click on continue.

After you have entered all the details Google will verify your business whether it exists physically or not.

Google will send you a postcard containing Pin Number for the verification process.

 After you enter the Pin your business will be listed on Google My Business.

Listing your business on Google is the first and most important step in Local Search Optimization.

Yahoo Local

Yahoo Local listing has free as well as premium plan for listing, with the free version you will be able to add NAP to the listing. Here’s how you can list your Business on Yahoo:-

Yahoo for small roofing business

Go to Yahoo Small Business and enter your business name and click on search.
If your business is listed on Google then Yahoo will automatically fetch the details of your business from Google My Business.
After adding your business email and other information the final step is to verify this business.
Verification can be done over the phone.
After successful verification, your business listing will be active on Yahoo.
If you want to see insights of your listing and more pictures to your business page you can go with the paid plan, Yahoo’s local listing paid plan starts from $23.25.

Bing Places for Business

Bing is the default search option for Windows OS, It’s as important to list on Bing as to list your business on Google. On bing local listing page you can even import your business details from Google Business Page.

Use the following steps to list your business on Bing places for business :

Go to bing places and click on New user.
Now if your business is listed on Google my Business you can import your details otherwise you have to claim or add your business details manually.
If you’re listing manually then Sign up using Google or Facebook account.
After Successful confirmation of account you will be directed to your Bing profile page add your country, mobile number and click continue.
Now add Business/Professional name and Location and click on continue.
Your business has been listed on Bings Places for business. Now you can verify your business with your E-mail or your call.
After you enter the Pin code you received your business details will be listed.

Local

Local is a comprehensive database for businesses in the United States. Presently there are more than 16 million active listings on local.com. You can check for existing listing on local than claim it for free.

  1. Go to local.com and enter your business name and search for your business.
  2. If your business is displayed in the results click on the claim this listing else add your business now.
  3. Now you have to create an account with local. Add all the necessary information and confirm the listing.
  4. After the successful confirmation of the mail, your business will get listed on local.com.

Hotfrog

Hotfrog has a very huge database in terms of business listings. There are approximately 70 million active listings on Hotfrog. Hotfrog even allows adding pictures and social media profiles to your listing.

Some other popular business listing directories are MerchantCircle, Yellowpages, Whitepages, Foursquare & InsiderPages.

Use Paid Campaigns

Paid campaigns or PPC means giving search engines a little amount of money so that they send relevant traffic to your website. As compared to the business you generate, the expenditure incurred on these campaigns is very less.

You might have seen some of the ads in search results relevant to your query. Every time you click on these ads, advertisers pay a very small amount to the search engine.

Search Engines like Google display these ads in search results. As a roofer, you can set up a campaign on Google Ads to generate relevant leads for your roofing company.

How to Set Up First PPC Campaign on Google Ads?

The very first move before launching your first PPC or paid campaign on Google is having a Google Ads account. The process of setting up an ad account starts with email verification and then adding time zone, currency preference and ends with billing information.

After you have created an ad account it is time to do the keyword research for which you are going to run your first campaign. You can use free tools or Google keyword planner for the ideas.

Before moving further, prepare a list of PPC keywords and refine this list if you want your first campaign to be successful. If you are ready then follow the steps :

Navigate to the menu on the left and click on campaigns.
Click on the + button and add a new campaign.
Select your Goals (Sales, Leads, Website Traffic or App promotion) for the campaign. As a roofer, you should go with the leads.
Click continue. You can learn about more settings here.
Click on save and continue.
Conventional wisdom says that more brand awareness campaigns on Facebook lead to 34% more searches on Google. If you are trying to improve brand visibility then Facebook is the answer. Google Ads performs well if your firm has a great brand image. You can even use Facebook PPC for your very first campaign.

Cold Outreach

Cold outreach is a term used for sending messages to potential customers who have never used your product or service.

In cold outreach, personalized Emails are sent to the people who had no interaction or prior relationship with your firm.

According to Neil Patel, 75% of the emails are actually never seen by people. The average CTR is around 2-3% in email outreach. So is it hard to generate leads from email outreach?

No, it is not very difficult to generate leads. Consistency is the key factor in generating leads from cold emails. Sending Personalized messages, putting yourself in their shoes & keeping the message short can drive better results.

Run Seasonal Campaigns

Roofing is a seasonal business so why waste money for a full-year ad campaign. Bid for the localized keywords. Offer a discount for the new house owners. Statistics tell that new house owners spend $10,000 when they move-in the first time.

You can make use of Social media for free seasonal campaigns like you can post pictures of damaged roof before winter season, this will entice people to get prepared for the upcoming season.

If you are unaware of this kind of strategy you can hire a White label digital marketing agency, which will do the work for you.

You can also choose traditional methods of advertising like TV ads, radio, flyers, and pamphlets distribution. This method is still effective for leads but only if you have a very large budget for the ad campaign.

Have a FAQs Page

Most of your rivals may not have a FAQ’s page, but having one will drive more traffic to your website.

People ask too many times about roof repair like:

“Can I repair the roof myself ?“

“Tools required for roof repairing?”

“How much does a brand-new roof cost?”

“When should I replace my roof?”

“ Which material can I use for my new roof?”

Try to answer these questions on your FAQ page as well you should write fresh content in the blog section of your firm’s website.

Answering people’s questions about roofing in one place will increase the opportunity to drive more visitors to your site and thus building trust that you know how roofing works.

Having answers for generally asked questions tells people you ken about the complications and limits in roofing work.

Categories
Content

10 Awesome Content Marketing Tips That Actually Work (Updated 2019)

4.2 billion Internet users and counting. That is your customer base and if one thing that has the potential to acquire these many customers, it is content. Not only the written words but the images, graphics, gifs, videos, and everything that you see on a web page is a part of the content marketing tips and strategy.

To use the wide expanse of content to your benefit and to ensure that you have the right targetting procedure, follow these time-tested tips for content marketing. Some of these are generating good content consistently, empathizing with your target audience, performance tracking, content structuring, Value proposition of the content, staying updated with the Google Algorithms, and backlinks.

Without further ado, let’s talk a bit more about these marketing tips to increase your content outreach.

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Effective Content Marketing Tips For 2019

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Ideation and Brainstorming

This is where it all starts, the very first of the content marketing tips to help you rank today. Cooking up ideas to generate content that resonates with the end-user. Think over it, discuss it with others, and know what type of content will rank. Better ideas mean that you are providing something unique to the user. Generate new ideas and assure that you are telling the same story that everybody else is telling in a different manner. 

Good Content never fails to impress: An article or a blog post damaged with grammatical errors is a big threat to any strategy. The quality of your content has to pass all the barriers and then come ahead of others and this feat can only be achieved if you provide an error-free piece of content. 

Reiterating the fact that content is not only about written words, but it is much more than that. It is imperative that you keep the user’s interest in check all throughout the article. Never ward off the subject line. 

Know that producing good content may take up resources in terms of time and money, but keeping the ultimate goal in mind, this is the price that you have to pay. 

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Hitting bullseye

This means that you need to hit the target audience right in the middle of the red spot. And to do that, understand the USER INTENT, remember these two words. User Intent is one of the most important yet less implemented marketing tips to rank the content. 

User intent personifies why a user is searching for a specific keyword. You need to frame your article as per that intent. Assuming that a user wants to open a bar in the city. What will your content target?

    • Location
    • Prices
    • Process
    • Equipment

Is that all? What about telling the user about the market competition, about the sources from where he/she can obtain capital, the necessity such a venture in the city, and other such questions that every user has set in their minds. 

You need to answer all these questions in your piece of content. Understanding the user is one of the best content marketing tips that you can find out there. 

Therefore, understanding why a person wants to know about something is equally important as providing them with the relevant information. 

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Know where you stand

Just providing good content which is based on the user intent is not enough. You have to know its performance too. Google Analytics is one such tool that will let you know everything about your published content. Conversion rates are essential if you want to know whether or not your content is creating some magic. 

Performance tracking metrics like lead generation, sales conversions, likes, retweets, forwards, bounce rates, open rates, and whatnot. Each and everything points to a distinct trend and you need to identify that trend. One of the most actionable content marketing tips is that you need to know which type of content is reaching out and which is not. This will give you a heading to work more in one area than the others. 

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Value Proposition

What value are you creating with your content for the user. The ultimate aim for every content marketing activity is to rank on Google SERP. There are a lot of ways to do so, but the ultimate aim has to come on Google Snippets. That has to be your approach towards creating content. Google Snippets has become a deciding factor which tells the user that this featured article solves the most important question the user has to ask. 

Featuring on the first pages of popular search engines will get you more traffic. Almost 75% of the users have never visited Google Page 2. Now imagine the power of a Google Snippet which answers the reader’s question in the first search result itself. 

Your content has to create value for the user, it needs to solve a problem, answer a question, satisfy their intent. 

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Structuring the Content

Storytelling is a big part of content writing, but it is not as big a part of content marketing. That is why the structure of your content needs to resonate the subject line. Take the reader from point A to B in a smooth sequence and with a set pattern. 

One of the best content marketing tips that you should know is that your content needs to satisfy the user in the beginning and answer the main questions first. Then comes the in-depth information and at last you can add data and metrics. 

Following this reverse pyramid strategy will get you ranked, help increase your outreach, and reduce the bounce rate. 

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Google Algorithms

4 million. That is a huge number, right? These many blogs are published on the web every day. To tackle this mountainous task there are Google Algorithms which filters the pages on the basis of various metrics. This includes variables like length of the content, keyword placement, density, and variation. 

In the above sections, we have talked about the inverted-pyramid of content structure. This new structure is manifested after the updated algorithms. Today, Google wants you to answer the key question right away and then explain it gradually. 

Plus, the content length is not a deciding factor to rank the content, it is the number of backlinks that you can generate. Remember this content marketing tip “Backlinks make you Rank”. 

There are a lot of such pointers to help you become a better content marketer. Hence, stay updated with them just as we are helping you stay updated with 2019 tips for content marketing.  

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Generate Authority

The next marketing tip for your content relates to interlinking your page with other pages to develop authority. Building backlinks for your website will help you rank better because backlinks is one of the most important aspects looked at by Google. 

More the number of backlinks higher will be your connectivity with authority websites. This helps your website rank better and allows the other website to general audiences.

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Data speaks for itself

We have earlier talked about the content structure and how it has inverted. Yet another powerful content marketing tips for 2019 is to provide more and more data. Structure wise, it has to come at last. But when it is about quality, your data has to paint a true picture in front of the reader.

It is popularly said that data is the oil, and to portray the truth behind your content, back it up with data. Another one of the important marketing tips for content is that include links to the data provided. Initially, it will help you state the truth and earn the reader’s loyalty. Along with it, you will also build up your authority with good backlinks. 

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Email outreach

Lastly, we will talk about content distribution and how to amplify the efforts that you have put into writing. Email outreach is the first of many effective tips for content marketing under which you can target specific individuals. 

Emails are backed by your ability to understand the audience and know what type of content they want to see or read. Hence, it is imperative to build a funnel for your content distribution and follow it through for desired results. 

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Social Outreach

Addressing your target audience via social media will be fruitful if you know what type of content goes where. For this, you need to select your most promising social channel and then target the leads from it. 

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Some Raunchy figures to enlighten your way ahead

Before bringing this discussion on content marketing tips to an end, let us know some facts. 

  • Hubspot says that regularly updating the blogs will get you 67% more leads in a month. 
  • Content marketing is a type of organic marketing and costs 62% less than paid or advertising form of marketing. 
  • And since content marketing is more natural and a subtle way of marketing, it has a better trajectory of targetting the right audience. 

Conclusion: 

A good piece of content has the authority to 6X more traffic than a normally paid advertisement campaign. That is why it is essential that you follow these content marketing tips and ensure impactful results. In the end, also make it a point to renew your old content and indulge in remarketing campaigns.