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Design

5 Tips for the E-Commerce Landing Pages

All we know that Landing page play a very important role because of its play the role of a bridge between buyer and seller. It’s like the connection between your customers to your products.

First impressions can make or break the sale, and your first impression comes from your landing page. Is it optimized to generate tsw1`he high-quality leads that you want and deserve?

Here are 5 tips that will help you understand more. 

 

1. Show the Value on Each Page

Do you know that when a visitor lands on your page, what is it that they want to see? The only correct answer here is value.

Here consumer should immediately see something that is of value to them in some way. For that, you need to consider what will make you purchase.

According to consumers study, it says that the top three factors that are either important or very important in their buying decision are:

  • Price –  87%
  • Shipping Costs and Speed – 80%
  • Discount Offers – 71%

These three factors are big, but they aren’t the only things that communicate value to your customers.

 

2. Provide The Right Content 

 

The content you provide needs to match what you are selling. Are you catering to a specialized or high-end market? If so, your customers want a bit more content, and details about why they want this and how it will benefit their lives. How about a simple, inexpensive product or even a Free Call To Action? Short pieces of content that highlight just the basics are what will appeal to your businessVideo is something that should be used on your landing pages. Product videos increase the likelihood of purchase by 85%. Consumers feel more confident in their purchases when they view a product video or video related to it.

 

3. Are you Attractive to Traffic?

You need to build your landing page for the consumers who will buy. You have a great tool for helping you do this. Your website analytics. This is your starting point. Site analytics clue you in on-site traffic along with what marketing avenues brought them to your site. This is key for understanding who your target market is and what they want.

Think about offering an incentive, like a cart completion discount for customers who are willing to fill out a survey at the time of purchase. The goal is to identify who is purchasing so that you can create a landing page that fills their needs.

 

4. Pay Attention To Behavioral Marketing

 

If the user isn’t going to make a purchase on her first visit. Maybe she heard about the wrap from a friend, or saw a picture of Facebook. She found her way to the site, but it was only to look around, not buy at that moment. She has every intention of coming back, but another wrap, or another site, might grab her attention before she returns.

How does this landing page use behavioural marketing to adapt? By offering a valuable incentive for submitting an email. The 10% off could be the difference between a purchase for you and purchase for Amazon. And, by being added to the email list, her consumer behaviour patterns can be tracked to provide further insights.

5. Make It Hard To Say No

Finally, one of the thing that makes a user leave the website, without purchasing every time is hesitation. They just aren’t ready to commit. Chances are they are asking themselves at least one of the following questions that your landing page hasn’t answered.

  • Do I need this right now?
  • Is this the best price?
  • Will I regret this purchase?
  • Do I trust this brand/company?

If you can find a way to alleviate these hesitations on your landing page, you are more likely to create a true customer. You can achieve this by:

  • Providing information about how the product will make the consumer’s life easier.
  • Providing a great limited-time value incentive that seems too good to pass up
  • Having details or a link to your return policy or satisfaction promise easily accessible
  • Make it easy for the viewer to connect with you on social media

A powerful tool when building and testing landing pages is leveraging the power of A/B testing, which is the practice of testing slightly different versions of your landing pages to maximize the effectiveness of your copy and call-to-action elements.

Now is the perfect time to rebuild your e-commerce landing pages that will resonate with your current and future customers.

Categories
Design eCommerce Ads Google Ads SEO

6 Tips To Dramatically Boost Your Sales Using Landing Page Optimization

Landing page optimization is a technique that is used to increase the visitors by designing pages in a user-friendly way and making changes in the content according to the user search intent.

For example, your search for a keyword shows an ad and you find that ad interesting. It appeals to you so much that you are not able to resist yourself by clicking it, after clicking that ad you are directed to the landing page and experiences a good user interface along with a piece of relevant information that perfectly matches your search query.

This happens with every one of us, isn’t it?

Furthermore, it is likely for you to stay on the page for a longer period than expected. It means that you might take the desired action as everything is relevant. But, if the landing page is not relevant to your searched keyword and contains irrelevant info as well as bad user experience, you will likely bounce back in a short span of time.

In simple words, optimizing your PPC landing pages results in increased conversion rate, better quality scores and maximized ROI.

REQUIREMENTS

To optimize landing pages you take a look at the following:

1. Relevancy – The content provided on your landing page must be relevant to the keywords you choose along with the ad copies you create. Any visitor will feel less confident to purchase/take any action on the landing page if the ad copy and landing page content does not match.

For Example, your ad copy has a headline stating ‘Affordable Hotel Rooms In Manali’ but when you reach the landing page it shows the opposite, let’s say “Luxury 5 Star Rooms In Manali” there is no relevance here.

Count on us, as a user we will get a little disappointed!

You can convince a  user to click on the ad, but if that content doesn’t match your service, you definitely lose a lead as well as cost on that click.

landing page relevance roi minds

2. Design – The design of the landing page must be user-friendly, eye-catching, and professional that matches your brand requirements something that does not scare the users.

The things that you must consider are easy navigation, good images or animation, matching color schemes, contrast, keeping the images, and content organized.

Here is an example of a landing page that is poorly designed & will definitely scare the users.

landing page good design

3. CTA – A Call to Action button is a must on your landing pages. It is important for us to have one.  Remember, your CTA should not be boring like: click here, call now, in fact, it should be unique enough to hit the psychology of the users.

It should be placed above the fold in your landing page to gain more visibility & attention.

The color contrast of the CTA button must also be visible, vibrant, and more dominant than the colors used on the landing page.

A better CTA button will help you a lot because it acts as the main action you want users to take when they come to your landing page.

4. Build Credibility  – People always look for social proof in order to get an insight into the product or service. You should add the top reviews of your products and services, social media mentions, video testimonials, etc on your landing page to earn the trust of the customers.

You can also add social media buttons that direct the users to the social media pages of Facebook, Twitter, Instagram, etc and can help them know more about your product/service.

5. Speed – According to Google, 53% of users bounce back from the website after 3 seconds of loading time. So website speed also matters a lot, no one likes slow websites as people always tend to close slow loading websites & switching to other web pages available in the search results.

They say, ‘time is money’ fits perfect for this type of scenario.

6. Lead Forms – The lead generation forms available on the landing page must not be very complex, but they should be designed in such a way that the user does not experience like filling a complex government form which is full of confusion resulting in loss of the leads.

A good lead form should not have too many complex fields but limited fields which are also useful & easy to fill up by the customer. You should not use too many compulsory fields as it takes too much time and sometimes confusing for the user. There should not be too much text in the form.

We should have proper thank you page designed on which people land after filling the lead form, as designing thank you pages are helpful to track your leads and also can use it to upsell. 

If your AdWords campaigns are not delivering desired results after using all ppc best practices,  maybe the reason is your landing page. So you should look into your landing page & optimize it as per the above requirements, this will surely help you to increase conversions & decrease the cost per clicks (CPC ) & cost per acquisition (CPA) resulting in profits.