ROI Minds

eCommerce Ads

How To Use Local Inventory Ads

According to a marketing report, 38% of holiday shoppers use smartphones to search for products and service information on Google before visiting a store.  Google shopping ads offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience, and build brand visibility. So let’s start with Local Inventory ads …

How To Use Local Inventory Ads Read More »

How to Setup and Use Google Product Ratings

Google Product rating is the program provided by the Google Merchant Center. By participating in this program it will enable you to show your product rating (star-ratings) to users on Google shopping ads. Product ratings and reviews help shoppers in their product research and help them in making purchase decisions. Product rating is in the …

How to Setup and Use Google Product Ratings Read More »

How Do You Use Market Insights in Google Merchant Center?

Google has added new features in the merchant center to optimize your product feed in a better way.  Product feedback contributes 70% to making your shopping ads successful so make sure you’re using these features precisely to make your shopping campaign profitable. In this article, we will talk about the Market Insights features. How it …

How Do You Use Market Insights in Google Merchant Center? Read More »

Facebook Advertising Strategies

Top 5 Facebook Ads strategies for e-commerce projects

Facebook marketing is not easy marketing, especially for e-commerce but it is worth the investment. Facebook has over approximately 1.5 billion daily active users, so to productively reach an ideal customer you should have proper pre-planned strategies to pitch them.  If you run a Facebook campaign for eCommerce without any preparation, the campaigns will not …

Top 5 Facebook Ads strategies for e-commerce projects Read More »

Everything About Showcase Shopping Ads Campaigns

Most of the marketers know about Showcasing shopping ads but didn’t try it till now. In the Year 2017 Google ads introduce the shopping ad format with showcase shopping ads.  With the help of showcase shopping ads, merchants can gain visibility from upper funnel users who are in their research phase. It also helps the …

Everything About Showcase Shopping Ads Campaigns Read More »

Google PLA : How to add products to Google Shopping Ads?

Have you ever done online shopping? I know that’s a silly question, everyone does. But have you ever wondered how we get those products to Google search results as we search for them? You have started thinking of online marketplace Amazon, eBay, and Etsy but the answer is Google Shopping. Although Google shopping is not …

Google PLA : How to add products to Google Shopping Ads? Read More »

E-commerce & Native Advertising: How to Fit Native Ads into Your Marketing Strategy?

Amid the COVID-19 pandemic, everyone is struggling to maintain a constant ROAS. Traffic on e-commerce sites has seen the worst. CPA is constantly getting higher and sales are dropping down.  As the world’s one-third population is being locked down, we have seen a huge bump in traffic of news and media websites. You can divert …

E-commerce & Native Advertising: How to Fit Native Ads into Your Marketing Strategy? Read More »

3 Best Steps To Find Negative Keywords For e-Commerce

Suffering from finding negative keywords from the campaign? So, here in this guide, you will Completely know about “how to find 100% right negative keywords?.  As we know, search ads campaign and shopping ads campaign 90% success depend upon how many keywords we will put in negative keywords?  Have you asked yourself why we find …

3 Best Steps To Find Negative Keywords For e-Commerce Read More »