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Contractor Marketing Strategies

Contractor Marketing Tips: 10 Expert Business Strategies For 2023

Contracting businesses can utilize various marketing techniques to increase their leads and revenue. The most prosperous contractor marketing is essential to finding new customers and can only be done correctly. This post will give tips on creating marketing strategies for contractors using the best tactics. We’ll provide you with practical suggestions that you can utilize …

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Ways to Succeed with Google Call-Only Campaigns

10 Ways to Succeed with Google Call Only Ads Campaigns

Google Call only ads campaigns simplify driving and tracking calls, but they take some getting used to. You can’t just slap your traditional PPC strategy on top of your call-only campaigns and hope for the best. Massive mobile adoption has opened the floodgates for phone calls, and in response, Google has been ensuring that advertisers …

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Responsive Search Ads Testing Experiments

3 Responsive Search Ads Testing Experiments to Boost Your PPC Campaign

As a marketer, you constantly need to experiment with your advertising strategies to gauge which suits best to your marketing goals. Responsive search ads are one such type that you need to test for the effectiveness of your PPC management campaign. Testing for responsive search ads can be challenging yet beneficial.  Many advertisers and marketers …

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Boost ROI With The Help Of Buyer Personas In Your PPC Campaign

Boost ROI With The Help Of Buyer Personas In Your PPC Campaign

A business success leader, Amanda Farley, once said, “your strategy only begins when you know who your players are.” In the marketing industry, these players are your customers. So when you are planning a marketing campaign for your business, we know that it revolves around the customers only. The question is, what do you, as …

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Pay-per-click (PPC) campaigns can be an excellent way to increase traffic, leads, and ROI. In fact, businesses earn $8 on average for every dollar spent on Google Ads. Although PPC appears a fantastic opportunity, creating profitable campaigns can take time, effort, and money. You could lose money if you don’t have a strong strategy or …

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How to Get Started with PPC Automation in 5 Steps

How to Get Started with PPC Automation in 5 Steps

Automation is a typical practice for advertisers and organizations in 2022, offering streamlined, productive approaches to rapidly take out errands that would somehow take up a significant chunk of time. It is evident in paid marketing, which needs long and, once in a while, tiring research to make effective campaigns. With PPC automation tools, upgrading …

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Google Performance Max Campaigns

Everything You Need to Know About Google’s Performance Max Campaigns

The Performance Max Campaign is the latest entry in the Google Ads network. Performance Max Campaign is the next step towards automation by Google Ads, and it combines all ad networks provided by the Google ads network.  Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google …

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Google Ads Keyword Research

Google Ads Keyword Research in 2022: A Definite Guide

If you want to improve your Google Ads conversions, you must have the right strategy. Competitors from all over the world are vying for the same prospects and customers in today’s world. On the other hand, building a viable plan is easier said than done. A great eCommerce pay-per-click (PPC) campaign includes various elements such …

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