Automation is a typical practice for advertisers and organizations in 2022, offering streamlined, productive approaches to rapidly take out errands that would somehow take up a significant chunk of time. It is evident in paid marketing, which needs long and, once in a while, tiring research to make effective campaigns. With PPC automation tools, upgrading …
How to Get Started with PPC Automation in Just 5 Simple Steps Read More »
What is Postback URL ? A postback URL is a simple URL with added parameters that are called whenever a conversion takes place. This URL has some data parameters like click id, conversion value and placement ID to log into the affiliate network server or tracking server so that authenticity of conversion can be verified. …
Postback URL Explained: How Does It Work in Affiliate Advertising? Read More »
Amid the COVID-19 pandemic, everyone is struggling to maintain a constant ROAS. Traffic on e-commerce sites has seen the worst. CPA is constantly getting higher and sales are dropping down. As the world’s one-third population is being locked down, we have seen a huge bump in traffic of news and media websites. You can divert …
E-commerce & Native Advertising: How to Fit Native Ads into Your Marketing Strategy? Read More »
Native advertising has become an integral part of the digital marketing ecosystem, blending seamlessly with editorial content and offering a non-intrusive user experience. With users developing “banner blindness,” brands are investing heavily in native ads to boost engagement and drive conversions. As consumer behaviors shift and tech evolves, it’s essential to stay on top of …
Native Advertising Trends: You Must Watch Out in 2025 Read More »
As a marketer, when it comes to conversion tracking the biggest question that slugged is which tracking protocol you should use in 2020 to record conversions. At present, there are two dominant tracking modes Pixel tracking and Postback URL tracking or S2S tracking. Most of our visitors last year asked about this question. So here …
Pixel Vs Postback URL Tracking? Which One is Better in 2020 Read More »
As a marketer, what do you want to achieve or what are your goals before running a campaign? Obviously, you want to sell products to your visitors. Does it make them think and go in detail about your product? But, If we say you can sell products to your potential customers without feeling them sold. …
Native Advertising 2020: Moving from Good to Great Read More »
Marketing Industry Leaders know that one of the biggest challenges in the industry is to foretell the marketing aspect. With the rise of Native ads from the last few years, big players in the industry have already started crafting effective content and engaging stories to promote in social feeds and media journals. A recent study …
