ROI Minds

Native Advertising

How to Get Started with PPC Automation in 5 Steps

How to Get Started with PPC Automation in 5 Steps

Automation is a typical practice for advertisers and organizations in 2022, offering streamlined, productive approaches to rapidly take out errands that would somehow take up a significant chunk of time. It is evident in paid marketing, which needs long and, once in a while, tiring research to make effective campaigns. With PPC automation tools, upgrading …

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Postback URL Explained: How does it work in affiliate advertising?

What is Postback URL ? A postback URL is a simple URL with added parameters that are called whenever a conversion takes place. This URL has some data parameters like click id, conversion value and placement ID to log into the affiliate network server or tracking server so that authenticity of conversion can be verified.  …

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E-commerce & Native Advertising : How to fit Native Ads to your marketing Strategy ?

Amid the COVID-19 pandemic, everyone is struggling to maintain a constant ROAS. Traffic on e-commerce sites has seen the worst. CPA is constantly getting higher and sales are dropping down.  As the world’s one-third population is being locked down, we have seen a huge bump in traffic of news and media websites. You can divert …

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Native Advertising: Trends to watch out in 2023

As advertisers are pushing more from the traditional advertising channels, users have started neglecting the usage of these channels. Most of the key players in the traditional advertising market have started paying attention to non-disruptive advertising campaigns.  In 2020, US Native display ad spend will grow at 20.2% to $52.75 billion, according to the eMarketer …

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Pixel Vs Postback URL Tracking? Which One is Better in 2020

As a marketer, when it comes to conversion tracking the biggest question that slugged is which tracking protocol you should use in 2020 to record conversions. At present, there are two dominant tracking modes Pixel tracking and Postback URL tracking or S2S tracking. Most of our visitors last year asked about this question. So here …

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Native Advertising: Do Native Ads Perform Well?

Marketing Industry Leaders know that one of the biggest challenges in the industry is to foretell the marketing aspect. With the rise of Native ads from the last few years, big players in the industry have already started crafting effective content and engaging stories to promote in social feeds and media journals. A recent study …

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