Social Media Marketing

How to convert followers to buyers through social media marketing

An attractive content, presence on Social Media and skills to turn followers into buyers, that’s all it takes folks! It is all about how and what we do on social media to turn into a profitable medium to enhance marketing. 

Social media has transformed the world in many ways. Connecting with new people in terms of brand exposure has now become easier than ever. The fanbase, exposure, branding, lead generation, sales, and traffic are some of the major benefits of social media. 

Nowadays, social media has the power to influence marketing more than any other medium ever discovered! If you want to make your business more profitable than social media is absolutely the right option for you. You just need to focus on the social media strategy that you have created for your business.

social media marketing

In this blog, you will get to know about the tips that will definitely help you in generating more sales & grow your business to the next level. Kindly read the following points as stated below:

1. Market your business where your audience is

Before jumping into social media marketing, it is important that you should know the basic rule i.e. use that social media platform which is used by your audience as well.

For example, If you signup on Instagram and target B2B customers there, then you are going into the wrong direction. To find B2B customers, you should go to Linkedin. 

social media marketing

From the above example, it is clear that you should know about your target audience and on which social media platform you will get them. 

It is true that when you can reach your target audience more effectively, your chances of driving sales improve dramatically.

2. Coordinate with influencers

Nowadays, influencer marketing has grown tremendously. It permits brands to get their target audience in a manner that feels far extra genuine than customary advertising.

social media marketing

If you want to grow your business by increasing sales through social media then you must use the power of influencers in a wise manner. According to a recent study, it is proven that promoting brands and products through social media influencers are likely to drive more sales for a business.

Before choosing influencers for your business, make sure to check their audience and niche. When you will work with an influencer, you can automatically see the difference in your conversion rates. 

3. Social media advertising

In order to make your business more successful through social media, it is important to reach out to the right buyers at the right time. Before targeting people for your business, make sure you check out their interests. Your buyers’ interest must match with your products, even if they have never heard about your brand. 

social media marketing

For social media advertising, you need to focus on attracting buyers’ interest. To do that, you should create engaging, informative, and entertaining posts. Make sure to choose the relevant audience for targeting in social media advertising.

4. Retargeting ads

Retargeting ads is one of the best ways to convert visitors to buyers. Once the buyers visit your website through organic search or from your social media ads, it is important to keep the brand at the top of their mind through retargeting ads. 

social media marketing

If you are investing in retargeting ads then you are in the right direction because it helps you to reach your potential buyers. According to research, it is found that 80% of people buy a product when they see that product in their social feeds on a daily basis.

5. Create & share valuable content

The best way to keep your audience connected with your brand is to create engaging, entertaining, and informative content. For creating such valuable content, follow the below tips:

social media marketing

  • Stop Using Text, Start Showing
  • Use High-Quality Images
  • Recycle Your Evergreen Content into Infographics
  • Share Customer Testimonials & Reviews
  • Search Visual Trends on Pinterest
  • Host Contests & Surveys


The major objective of every business is to convert their followers to buyers. To do so, it is important to strategize marketing campaigns in a correct way.

Follow the different ways to connect with your audience and build their trust. This will help you to convert them into customers. 

If you are getting customers from your social media marketing campaigns then make sure that the buying process is easy to access by the user. 

By following the above-mentioned tips, you can increase the ROI of your social media marketing efforts.

Social Media Marketing

5 Brilliant Social Media Marketing Strategies To Build A Brand

Nowadays, social media platforms have become a powerful way for marketers & businesses to reach their ideal customers. This is because people are interacting with brands through social media platforms like Facebook, Instagram, Snapchat, Twitter, YouTube, and Pinterest. 

From recent research, it is proved that social media is a great way to get remarkable success for a business. It helps businesses to build their brand in the market and increase leads & sales. 

Social Media Marketing (SMM)

SMM is one of the most emerging  forms of internet marketing, that drags the traffic on a website from social media platforms. 

Social Media Marketing (SMM)

For doing social media marketing, you have to create content which should be unique, informative, and appealing that can stand out in the market. After creating the content, share it on the social platforms so that it can become viral; also it reaches the audience so that you can get benefit from that.

Content can be in any form like videos, blogs, testimonials, etc. 

In social media, along with good content, hashtags are also very important. This is a very common way to add meta information on social media platforms like Instagram, Facebook, Twitter, and Pinterest. 

By using hashtags, users can easily discover your content and hence more likely they will share it. If the same happens to your content  then it will go viral.

How social media marketing benefits your business?

You’ll be amazed to read the magic which Social Media Marketing can do to your business! 

The following are the major benefits of social media marketing:

1. Increase your brand recognition

It is essential for a business to have its brand recognized. It is one of the most important marketing goals. Through social media, your brand authority can be built effectively.

Increase your brand recognition

There is a great advantage that social media marketing have is that it gets your audience looking at your brand even when they aren’t thinking about it. Due to this reason, social media marketing gets more importance than traditional marketing.

2. Build customer trust

Building customer trust is not easy at all as it requires a lot of effort and work. For every business, it is important to understand the behaviour of their targeted customers.

If they are following you then it simply means that they choose you over your competitor this will further increase your traffic & sales.

3. Choose the ideal audience 

Audience research plays a major role in  selecting the right audience for a business. To take this action,you can look for the “Insight” option that is available on almost every social media platform. 

By gathering data from audience research, you can improve your list of the targeted audience.

ideal audience

4. Great way to increase the traffic

The above mentioned points bring forth clarity about the benefits of social media marketing which also plays a major role in increasing traffic.If we use social media properly, then it can send direct traffic on your blog or website.

5. Re-target your audience

Re-targeting is a way to target that audience which has shown interest in your brand/products/services at some time. Now, a question arises, how does it actually work?

It works by keeping the data of the audience who visited your website and this is done by placing anonymous “cookies” within their browser. When they visit a social media site, a retargeting service then displays the ads. This is how your audience remembers you.

Retarget your audience

6. Drive conversions

These days, social media is the most effective way of driving conversions to business. There are different ways of achieving this like adding CTA (call-to-action), by running a giveaway or a general contest, and ads.

Proven social media strategies to build a brand

1. Set your goal

The initial step in creating a strategy is to establish goals that align with business objectives. If you don’t have a goal then there is no way to measure your success.

The goals should be specific, measurable, attainable, relevant, and time-bound. 

Set your goal

After goals, it is important to track meaningful metrics like leads generated, web referrals, conversion rates, etc.

It is important to assure that your social media goals align with your overall marketing strategy as this will make it easy & clear for you to prove the value of your work.

So, create your social media marketing plan by writing down at least three goals for social media.

2. Understand your audience

It is very important to know the ideal audience for your business so that they can be converted into customers. Think from the prospect of the customers that helps you to understand the needs of your ideal audience.

Once you are able to understand this, you are more clear about what to offer them.

While analyzing your audience, gather real-world data instead of making assumptions. You can collect that data from social media analytics as they can provide valuable information about the audience.

Understanding your audience

Let us understand this with more clarity by considering an example;

Uber, a car service provider in India, used Facebook analytics to find out that 90% of their customers who referred the cab service to other customers are between 18 to 35 years. 

Among those people, nearly 60% of people are using an android phone. This is how they were  able to understand their audience with utmost clarity. .

3. Competitor Research

Whether it’s SEO, PPC or SMM, competitor research is essential. It helps you to understand who your competitors are & what they are doing.

Let’s understand this with the help of an example:

Suppose your competitors are doing really well on Instagram but are not focusing more on Facebook & Twitter. At this time, you can focus on that platform where your ideal audience is underserved. By doing this, you can build your network.

Competitor Research

4. Conduct a social media audit

Follow the  steps stated as below to conduct a social media audit:

  • Create a document for your audit.
  • Track down all of your social media accounts by searching your brand name/product name on Google & social networks. Record all the relevant accounts you find in your audit document. 
  • Make sure each account includes profile photo, cover image, bio, links, pinned posts & a proper username.
  • Look at the 5 posts that have more engagement and identify the best posts among them.
  • Evaluate your ideal audience. 
  • Evaluate performance by using social media analytics. 
  • Understand the audience of each social media network.
  • Identify which channels are right for you and centralize channel ownership.

Conduct a social media audit

5. Improve the existing accounts and set up the new accounts

Check out the existing accounts and determine which network to use & how to use them. The strategy for each social media network is different. 

Once you have decided which platform you want to use then it is important to make the strategy and start work accordingly.

Create the profiles on the selected networks or improve the existing profiles by following the below mentioned points:

  • Fill out all of the information like profile bio, website link, profile image, etc.
  • Use keywords through which people will reach your business.
  • For each network, use the images accordingly. For example, on Facebook, the image dimensions are 180 x 180 pixels.

6. Create a social media content calendar

Before creating the posts, it is essential to make a plan and then create the posts. This is an important step as you will do proper research about the trending content related to your niche. This will have a great impact on your strategy. 

Once your content plan is ready to go then schedule your posts by using any social media tool like buffer, sprout social, Hootsuite, etc. 

7. Test & adjust the strategy accordingly

In social media marketing, it is not mandatory that you will get success in the first attempt. You have to make strategies by analyzing the metrics and test them whether they will work or not.

social media strategy

As you start implementing the plan and tracking the results, you can make a better strategy. Surveys can also be a great way to find out how well your strategy is working.


In social media marketing, the audience plays a major role. They are not just the statistics that you are seeing on the analytics, they are real humans who have certain interests. 

If you are capable enough to capture that interest then you can win the game as the audiences are the foundation of the long-term success of a social media campaign. 

Social Media Marketing

Top 5 Innovative Video Marketing Trends in 2020

Nowadays, videos have gained a lot of popularity. Video marketing has become a forward-facing strategy that combines attractive videos into your marketing campaigns.

As per research, the percentage of using videos as a part of the marketing strategy is increasing from 63% in 2017 to 87% in 2019. With this fact, it is clear that there is a sharp rise in video marketing.

Through video marketing, you can build your brand, drive sales & conversions, raise awareness of your products or services, and also engage your customers.

If you are a digital marketer then you already know about the benefits of video marketing in 2020. But if you are not a marketer then you should read the following benefits of video marketing.

video marketing trends 2020

Benefits of video marketing

The following are the major benefits of video marketing.

1. Boost conversion rate

Videos are proved to be the best option for boosting the conversion rate. According to a recent study, it is proved that 57% of the people buy products online after watching the demonstration video of the product.

2. Must be accessible

Nowadays, there are different platforms for video marketing like YouTube, Facebook, Instagram, Television, etc. Most of the people are using smartphones in this century and they want to access everything from their mobile. That’s why it is important to create such a video which can be accessible by everyone & through every device.

3. Improve traffic

Video marketing increases social shares and creates audience engagement which will help to improve the traffic on your website.

4. Attractive & entertaining video

Before using video as a part of your marketing strategy, it is important that you must know what type of content you should produce. Remember one thing that people will like to see attractive, entertaining, and informational videos. Make sure to generate content around this so that you can keep your audience engaged and happy. 

Have you implemented this strategy for your business or your client’s business?

If no, then you should start implementing it.

video marketing trends 20201

After reading these 5 top trends of video marketing, you will definitely implement it in your marketing strategy.

Top 5 video marketing trends in 2020

1. Long-Form Videos

There is a big difference between content marketing and content advertisement. An advertisement is a way to catch the audience’s attention and to deliver a quick message.

Long-form videos is a great way of content marketing as it will provide value to the targeted audience. Make sure to create informative, engaging, and entertaining. The value that you are providing to your audience will keep them connected with you.

These videos will also help you to build the trust of your fans. If you are running a business then it is important that you will engage your audience trust. For that, you can shoot behind the scene videos so that your audience feels the reality and can connect with you. 

2. Shoppable videos

The idea of shoppable videos come from shoppable images. As we know, it is very easier for a user to buy a product online just by seeing the image & product specifications that are shown along with the image.

These videos are widely used on Instagram & Snapchat but it is expected that its implementation in the future will rise on the other social media platforms as well. Shoppable videos include the product page link which will help to make the buying process easier for the buyer.

Therefore, by using shoppable videos, businesses can get more leads &conversions.

video marketing trends 202024. 360° videos

These videos have gained a lot of popularity due to its uniqueness. According to recent research, it is found that people will like to watch 360° videos more than that of traditional videos. 

The trend of 360° videos increased due to the growth of AR and VR field at a fast pace. These videos are widely used for promoting travel events, but we can also make use of them in explaining the specification of our products & services to our audience.

Now, more businesses are moving forward to these videos and use them for their businesses. A great advantage of these videos is that they give a great experience to your users. This further makes your users to be engaged with your brand. It is clear that these videos are becoming more popular in 2020. 

video marketing trends 2020

4. Video ads on Facebook & Instagram

The trend of videos on Facebook & Instagram is growing day by day. Nowadays, these are the most popular social media platforms. Facebook has more than 2.3 billion active users per day and Instagram has 1 billion active users per day.

According to the Social Media Examiner survey’s, it is found that the marketers are making their plans to increase the number of ads on Facebook & Instagram more as compared to the other platforms. 

With this survey, it is clear that these two platforms have most of the audience for almost every type of business. As their popularity increases, the competition will also be increased for the marketers.  

video marketing trends 2020

5. Live videos

Live videos have gained a lot of popularity. The main platforms for live streaming are Facebook, YouTube, and Instagram. Live videos help your customers to connect with your business at a deeper level. If you are running a business, you must plan a live video in which show your audience behind the scenes.

You can also use them for seminars, webinars, interviews, explaining about your products, etc. Live videos create engagement at the next level which cannot be created by the traditional videos.

video marketing trends 2020


One of the biggest reasons for the popularity of videos is that the production of videos is becoming affordable. Through videos, people can easily understand your content and can quickly connect with you. 

While creating videos, make sure that you will give importance to quality over quantity. It is very important that you will deliver the message properly. If you are still not using the video marketing strategy then take a step towards it!

Social Media Marketing

Top 9 Social Media Marketing Tools to Grow Your Business

Nowadays, social media marketing has become very popular. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

In social media marketing, these platforms are used to connect with the right audience in order to build a brand, increase sales, and drive website traffic.

If you want to grow through organic social media, then there are three important social media marketing tasks that need automation:

  • Social media marketing tools for scheduling
  • Social media marketing tools for monitoring
  • Social media marketing tools for advertising


Social Media MArketing Tools


(A) Social Media Marketing Tools for Scheduling

The following are the best social media tools for scheduling.

1. Hootsuite

Hootsuite is one of the leading social media management tools. It manages and schedule posts to multiple social media platforms like Twitter, Pinterest, Facebook, and Instagram.


Hootsuite does have a free plan, but it is limited. In the free plan, you will get 3 social channels, can post up to 30 and can only have 1 user. In order to use it unlimited, you need to buy the paid version of it.

2. Buffer

This is another popular social media marketing tool that helps you to schedule posts on different social media platforms once.

buffer-social media marketing

It is available in both free and paid versions. Buffer’s free plan includes 3 social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.

If you want more features and bandwidth, then you have to switch to the paid version. Its paid plans start from $15/mo

3. Quuu

Quuu is an amazing tool as it eliminates the part where you are the one looking for valuable content to share.

quuu-Social Media Marketing Tools for Scheduling

You just need to select the topics that are most relevant to your industry and audience, and Quuu creates an automated queue of content that’s ready to be dispersed to your social accounts.

Quuu is available in both free and paid versions. Its paid plans start from $50/month.

(B) Social Media Marketing Tools for Monitoring

Below is the list of best social media tools for monitoring.

4. Awario

awario : Social Media Marketing Tools for Monitoring

For entrepreneurs and small businesses, this tool is the best option. This is a social media listening tool. It doesn’t require a large budget, yet it covers all major social media listening features like finds mention of your brand or any other keyword on all major social media platforms. Its paid plan starts at $29/mo.


brandwatch : Social Media Marketing Tools for Monitoring

This is a little expensive tool. If you have a large budget then you can choose it. Brandwatch’s analytics data is highly visual. It can illustrate the meaning of social media marketing to clients if you’re an agency. Its paid plan starts at $800/mo.

7. Socialinsider

Socialinsider is an analytics and benchmarking tool for Facebook, Instagram, Twitter, and Youtube.

SocialInsider :Social Media Marketing Tools for Monitoring

With this tool, you can see where you stand against top competitors, optimize your clients’ social media strategy with advanced analytics and competitive benchmarking, track social media KPIs, and share branded reports with your clients.

Its paid plan starts at $59/month or gets a free 7-day trial.

(C) Social Media Marketing Tools for Advertising

7. Facebook Ads Grader

Facebook Ads Grader is a free tool provided by WordStream. This tool provides a complete assessment of your Facebook ads performance. As Facebook offers analytics on ads but those analytics are not just enough to analyze whether your money is giving you benefit or not.

Facebook Ads Grader : Social Media Marketing Tools for Advertising

At that time, you can make use of this tool. This tool provides a detailed summary of your account through which you can analyze the data and take the necessary actions.

8. Qwaya

Qwaya:Social Media Marketing Tools for Advertising

Qwaya is a great social media marketing tool used for Facebook & Instagram. It is a good idea to invest in it as it lets you schedule ads, offer analytics, and also lets you A/B test your ads. With this tool, you can test each variable so that you can make sure you’re not wasting your money & get the best results.

Its paid plan starts from $149/mo.

9. Perfect Audience

This is basically a retargeting tool that you can use in Facebook Advertisement. As we all know, retargeting is a big part of marketing. This tool simplifies the process of retargeting and helps you to set the campaigns & view the result with more clarity.

Perfect Audience : Social Media Marketing Tools for Advertising

It is a premium tool and charged on a CPM basis.


Social media tools are constantly evolving and many new apps and platforms being released to help improve your social marketing efforts.

Not every social media tool is relevant. Not every tool provides the functionality you need. You need to look at your strategy and then choose an ideal social media marketing tool.