Using Clickbait Strategies in the Ads and Misrepresentation Will Cost You Big Time.

Written by - Sandeep Kumar |  eCommerce Ads, Google Ads |  March 15, 2021

Using Clickbait Strategies in the Ads
Sandeep Kumar
I firmly believe that if anyone can change the world, it's entrepreneurs. Sandeep is on a mission to help entrepreneurs be successful in their marketing campaigns. He believes in his client’s success more than his own. His love for mountains makes him travel to a hill station almost every month.

Using Clickbait Strategies in the Ads and Misrepresentation Will Cost You Big Time.

4 min read

One of Google’s primary objectives is to provide the users valuable information, but some people use clickbait images, a Sensationalist language that urges users to click on them. While in most cases, this information is exaggerated, and users don’t get the quality information they are looking for.

Digital advertising plays a vital role in ensuring access to reliable & quality information online for billions of people worldwide. But people are abusing the digital advertising platforms by making clickbait ads. That’s why on 15 July 2020, Google has updated its Misrepresentation & Clickbait policies to prevent misleading information from affecting the user’s experiences.

Here is the link to Google’s official update on this. But don’t worry, we will be going through these policies and what you shouldn’t do to prevent your account from being suspended.

Google will not allow these clickbait ads, which includes or claims :

  • Ads that claim to reveal secrets, scandals, or other sensationalist information about the product or service being advertised;
  • Ads that use clickbait messaging such as ‘‘Click here to find out,” “You won’t believe what happened,” and similar phrases which encourage the user to click on the Ad to understand the full context of the ad;
  • Ads that use clearly altered zoomed-in body parts, mugshots, or real-life accident or disaster photos to promote a product or a service; and
  • Ads that use “before and after” images to promote significant alterations to the human body.                                                           


1. Unacceptable business practices

  • Scamming users by concealing or misstating information about the advertiser’s business, product, or service.
  • Ad destinations that use “phishing” techniques to gather user information.

2. Coordinated deceptive practices

  • Coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to politics, social issues, or matters of public concern.
  • Not allowed Directing content about politics, social issues, or matters of public concern to users in a country other than your own if you misrepresent or conceal your country of origin or other material details about yourself.

3. Misleading representation

  • Making misleading statements, obscuring, or omitting material information about your identity, affiliations, or qualifications.
  • Providing an inaccurate business name or business name that does not clearly represent the advertised business or disambiguates from similar businesses in the ad or user interactions.

4. Dishonest pricing practices

  • Failure to clearly and conspicuously disclose the payment model or full expense that a user will bear.
  •  Advertising products or services as free when they are chargeable.

5. Clickbait Ads

  • Ads that use clickbait tactics or sensationalist text or imagery to drive traffic
  • Ads that use negative life events such as death, accidents, illness, arrests, or bankruptcy to induce fear, guilt, or other strong negative emotions to pressure the viewer to take immediate action.

6. Misleading ad design

  • Ads that make it difficult for the user to understand they are interacting with an ad.

7. Manipulated media

  • Manipulating media to deceive, defraud, or mislead others.

8. Unreliable claims

  •  Making inaccurate claims or claims that entice the user with an improbable result (even if this result is possible) is the likely outcome a user can expect.

9. Unclear relevance

  • Promotions that are not relevant to the destination.

10. Unavailable offers

  •  Promising products, services, or promotional offers in the ad that are unavailable or aren’t easily found from the destination.

Violations of the above-mentioned policies will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.      


Source – Google


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