4.2 billion Internet users and counting. That is your customer base and if one thing that has the potential to acquire these many customers, it is content. Not only the written words but the images, graphics, gifs, videos, and everything that you see on a web page is a part of the content marketing tips and strategy.
To use the wide expanse of content to your benefit and to ensure that you have the right targetting procedure, follow these time-tested tips for content marketing. Some of these are generating good content consistently, empathizing with your target audience, performance tracking, content structuring, Value proposition of the content, staying updated with the Google Algorithms, and backlinks.
Without further ado, let’s talk a bit more about these marketing tips to increase your content outreach.
Effective Content Marketing Tips For 2020
1. Ideation and Brainstorming
This is where it all starts, the very first of the content marketing tips to help you rank today. Cooking up ideas to generate content that resonates with the end-user. Think over it, discuss it with others, and know what type of content will rank. Better ideas mean that you are providing something unique to the user. Generate new ideas and assure that you are telling the same story that everybody else is telling in a different manner.
Good Content never fails to impress: An article or a blog post damaged with grammatical errors is a big threat to any strategy. The quality of your content has to pass all the barriers and then come ahead of others and this feat can only be achieved if you provide an error-free piece of content.
Reiterating the fact that content is not only about written words, but it is much more than that. It is imperative that you keep the user’s interest in check all throughout the article. Never ward off the subject line.
Know that producing good content may take up resources in terms of time and money, but keeping the ultimate goal in mind, this is the price that you have to pay.
2. Hitting bullseye
This means that you need to hit the target audience right in the middle of the red spot. And to do that, understand the USER INTENT, remember these two words. User Intent is one of the most important yet less implemented marketing tips to rank the content.
User intent personifies why a user is searching for a specific keyword. You need to frame your article as per that intent. Assuming that a user wants to open a bar in the city. What will your content target?
Is that all? What about telling the user about the market competition, about the sources from where he/she can obtain capital, the necessity such a venture in the city, and other such questions that every user has set in their minds.
You need to answer all these questions in your piece of content. Understanding the user is one of the best content marketing tips that you can find out there.
Therefore, understanding why a person wants to know about something is equally important as providing them with the relevant information.
3. Know where you stand
Just providing good content which is based on the user intent is not enough. You have to know its performance too. Google Analytics is one such tool that will let you know everything about your published content. Conversion rates are essential if you want to know whether or not your content is creating some magic.
Performance tracking metrics like lead generation, sales conversions, likes, retweets, forwards, bounce rates, open rates, and whatnot. Each and everything points to a distinct trend and you need to identify that trend. One of the most actionable content marketing tips is that you need to know which type of content is reaching out and which is not. This will give you a heading to work more in one area than the others.
4. Value Proposition
What value are you creating with your content for the user. The ultimate aim for every content marketing agencies activity is to rank on Google SERP. There are a lot of ways to do so, but the ultimate aim has to come on Google Snippets. That has to be your approach towards creating content. Google Snippets has become a deciding factor which tells the user that this featured article solves the most important question the user has to ask.
Featuring on the first pages of popular search engines will get you more traffic. Almost 75% of the users have never visited Google Page 2. Now imagine the power of a Google Snippet which answers the reader’s question in the first search result itself.
Your content has to create value for the user, it needs to solve a problem, answer a question, satisfy their intent.
5. Structuring the Content
Storytelling is a big part of content writing, but it is not as big a part of content marketing. That is why the structure of your content needs to resonate the subject line. Take the reader from point A to B in a smooth sequence and with a set pattern.
One of the best content marketing tips that you should know is that your content needs to satisfy the user in the beginning and answer the main questions first. Then comes the in-depth information and at last you can add data and metrics.
Following this reverse pyramid strategy will get you ranked, help increase your outreach, and reduce the bounce rate.
6. Google Algorithms
4 million. That is a huge number, right? These many blogs are published on the web every day. To tackle this mountainous task there are Google Algorithms which filters the pages on the basis of various metrics. This includes variables like length of the content, keyword placement, density, and variation.
In the above sections, we have talked about the inverted-pyramid of content structure. This new structure is manifested after the updated algorithms. Today, Google wants you to answer the key question right away and then explain it gradually.
Plus, the content length is not a deciding factor to rank the content, it is the number of backlinks that you can generate. Remember this content marketing tip “Backlinks make you Rank”.
There are a lot of such pointers to help you become a better content marketer. Hence, stay updated with them just as we are helping you stay updated with 2019 tips for content marketing agencies.
7. Generate Authority
The next marketing tip for your content relates to interlinking your page with other pages to develop authority. Building backlinks for your website will help you rank better because backlinks is one of the most important aspects looked at by Google.
More the number of backlinks higher will be your connectivity with authority websites. This helps your website rank better and allows the other website to general audiences.
8. Data speaks for itself
We have earlier talked about the content structure and how it has inverted. Yet another powerful content marketing tips for 2019 is to provide more and more data. Structure wise, it has to come at last. But when it is about quality, your data has to paint a true picture in front of the reader.
It is popularly said that data is the oil, and to portray the truth behind your content, back it up with data. Another one of the important marketing tips for content is that include links to the data provided. Initially, it will help you state the truth and earn the reader’s loyalty. Along with it, you will also build up your authority with good backlinks.
9. Email outreach
Lastly, we will talk about content distribution and how to amplify the efforts that you have put into writing. Email outreach is the first of many effective tips for content marketing under which you can target specific individuals.
Emails are backed by your ability to understand the audience and know what type of content they want to see or read. Hence, it is imperative to build a funnel for your content distribution and follow it through for desired results.
10. Social Outreach
Addressing your target audience via social media will be fruitful if you know what type of content goes where. For this, you need to select your most promising social channel and then target the leads from it.
Some Raunchy figures to enlighten your way ahead
Before bringing this discussion on content marketing tips to an end, let us know some facts.
- Hubspot says that regularly updating the blogs will get you 67% more leads in a month.
- Content marketing is a type of organic marketing and costs 62% less than paid or advertising form of marketing.
- And since content marketing is more natural and a subtle way of marketing, it has a better trajectory of targetting the right audience.
A good piece of content has the authority to 6X more traffic than a normally paid advertisement campaign. That is why it is essential that you follow these content marketing tips and ensure impactful results. In the end, also make it a point to renew your old content and indulge in remarketing campaigns.