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Digital Marketing Google Ads

3 Responsive Search Ads Testing Experiments to Boost Your PPC Campaign

As a marketer, you constantly need to experiment with your advertising strategies to gauge which suits best to your marketing goals. Responsive search ads are one such type that you need to test for the effectiveness of your PPC management campaign. Testing for responsive search ads can be challenging yet beneficial. 

Many advertisers and marketers were disheartened when Google decided to phase out the Expanded Text Ads (ETA). Yet there are plenty of opportunities for individuals willing to put RSAs to the test, particularly when combined with broad match intelligence. However, it would be complicated to understand what to do if you haven’t closely monitored these changes. 

Through this blog, we’ll walk you through three experiments you may run the next time you create a responsive search ad for a PPC campaign. 

Before we start, for all the new readers of our blog, let us first be familiar with what responsive search ads are and how they work.

How Do Responsive Search Ads Work & What Are They?

Responsive Search Ads (RSA) are an ad type where an advertiser can write multiple titles/headlines and descriptions for one search engine ad. Unlike expanded text ads, you can provide up to 15 titles and 4 descriptions for a single search ad. Responsive search ads aim to provide users with different combinations of headlines and descriptions depending on their individual queries and search history. The more headlines and descriptions you add, the more chances Google Ads has to serve advertisements that more closely match the search queries of your potential customers, which can enhance the effectiveness of your ad campaign.

Google will display 32,760 different variations of the advertisement by shuffling between the titles and descriptions. A maximum of 3 headlines and 2 descriptions can be chosen from each ad to appear in various arrangements and orders. When a user’s search term properly or closely matches a portion of your ad, that portion may automatically appear in bold. The most effective title and description combination will then be chosen by the search engine and used most often. 

Responsive Search Ads Work

RSAs are a simple and strategic way to develop an efficient PPC marketing plan. You can boost customer engagement and reach more potential buyers through responsive search ads.

What Should You Know About Responsive Search Ads Testing?

Initially, with ETA testing, you’d run two (or more) ads with fixed headlines and descriptions, compare their CTRs (click-through rates), or maybe keep track of any conversions that occurred on the landing page. Testing with ETA was not too difficult. 

This strategy worked because ETA typically:

  • Presented itself consistently in the same way to every user.
  • They both answered the same questions.
  • Impressions didn’t matter as much in the testing.

When all other factors are kept constant, an RSA receives 4X more impressions than an ETA.

In other words,

  • Due to higher ad rank, RSAs serve a lot more queries.
  • A dip in conversion rate results from the increase in impressions.
  • Marketing professionals should keep an eye on conversions per impression (manual bidding) or conversions that fall within a target cost per acquisition (CPA)/return on ad spend (ROAS).

Let’s now get started with the experiments:

Experiment No. 1: Mix-And-Match v/s Pinning

Examining the impact of pinning on your campaigns should be the first test you should conduct. 

To determine which headlines and descriptions elicit the best response from readers, RSAs test numerous combinations. While by pinning, you can instruct Google where the headline and description should appear. 

How To Run This Experiment?

Create two similar responsive search ads. You can then add 15 headlines and 4 descriptions as you like to each ad. Ensure that all the headlines and descriptions are the same in both ads.

Once you’re done with this, pin a few headlines and descriptions in one ad while leaving the other unaltered.

Findings

Research has proved RSAs with all elements pinned can get excellent CTR and conversion rates, but when you don’t pin (or pin sparingly), these rates increase even more.

Experiment No. 2: Segmenting By Message

The second experiment we have is segmenting by message, and it is likely the most crucial component of RSA testing. 

The importance of messaging has recently increased due to ad platforms managing more campaigns through automation.

How To Run This Experiment?

As you know, you can design a maximum of 3 RSAs per ad group. Therefore, for this experiment, you might consider reaching a peak.

Each ad group should use a broad match and have a unique theme built around a set of keywords. You might address different personas, pain points, or even suggestions for topics.

Findings

You should learn from this experiment what topics and queries generate responses. Understanding what your clients seek and want to hear is crucial. Since everyone at Google utilizes the same underlying automation, it’s one way to level the playing field and get an advantage over your rivals.

Experiment No. 3: Pseudo-ETAs With A Control RSA

Even though it could be argued that re-creating ETAs by pinning nullifies the purpose of RSAs, some advertisers continue to yearn for that control. Chris Ridley deserves credit for coming up with this strategy of dealing with the restriction of three RSAs per ad group.

How To Run This Experiment?

For this experiment, design two pseudo-ETAs by pinning two descriptions and three headlines. The third advertisement is an actual RSA in which nothing is pinned, and you use the available space to test out fresh messaging.

Findings

You can use this experiment to benchmark the effectiveness of pseudo-ETAs (particularly in terms of CTR). This can be useful for advertisers who constantly need to display specific information, such as those working in regulated industries.

When Used Correctly, RSAs Drives Better Performance

Unfortunately, Google won’t tell you which ad appears for a specific query. Also, it doesn’t show performance based on headlines and descriptions. While determining RSA performance involves a bit of guesswork, you can still structure your campaigns using Google’s data.

RSAs Drives Better Performance

What Are The Elements You Should Keep In Mind While Structuring RSAs?

  • Despite the fact that Google provides feedback through ad strength, you still shouldn’t feel compelled to adjust your advertising per Google’s suggestions to increase your ad strength score.
  • It might be tempting to stuff your ads with several headlines and descriptions, but remember that the more elements, the more guesswork is involved.
  • The structure and messaging are accountable for half of the campaigns’ results. Therefore, structure your RSA account with all the fundamentals, including positioning and good website experience. Also, collaborate with your clients and stakeholders to establish realistic expectations.

Conclusion

RSAs are one of the best illustrations of Google’s automation innovations, which call for a mindset shift. However, you need to be patient while optimizing your campaign’s outer edges (including the structure, creative, and data). With RSAs, there’s a great opportunity for PPC agencies with bright and imaginative advertisers to prosper.

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All Blogs Digital Marketing

3 Facebook Marketing Companies Which Take Care Of Your Business As Their Own

According to Statista (a specialist in market and consumer data), Facebook is inarguably the most used social media platform, with more than 1.9 billion daily and nearly 3 billion monthly active users. Despite many new social media platforms popping up daily, Facebook tops the chart for all the right reasons. People of different age groups, demographics, and countries gravitate towards Facebook for various reasons. 

According to the Hubspot report, people spend, on average, 60 minutes on Facebook daily. In India only, around 250 million people are active on Facebook. Despite this much popularity, Hubspot reported that only 48% of marketers think their Facebook advertising is effective. We all know that Facebook is not new, and neither is the idea of Facebook advertising. However, a lot has changed since Facebook first entered the marketplace. Now, marketers should start looking at the platform differently. There is a lot you can do with Facebook marketing. We have specialized Facebook marketing companies to cater to all services you need to run your Facebook marketing campaigns.

In this article, we will discuss why marketers should look at Facebook from a different perspective and how Facebook marketing helps in achieving all advertising goals. 

Why Facebook Marketing?

Why Facebook Marketing

Today, Facebook can do many things we hadn’t even thought of doing a decade ago, like hosting 360-degree videos, selling products via chatbots, and providing news networks for two-thirds of the adult population. Facebook marketing is a platform that offers a range of organic posts and targeted paid advertisements, enabling firms to expose their goods and services to a mass audience. Although digital marketing provides multiple channels, such as social media, emails, search engines, SMS, etc., for building interactive communication with audiences, Facebook tops the list for being the most interactive social media platform.

Look at why every big or small business should consider Facebook marketing.

  • Global Coverage
  • Provide B2B & B2C Marketing Campaigns
  • Variety Of Ad Formats
  • Better Audience Engagements
  • Increase Website Traffic

As hundreds of new accounts are still being created daily on Facebook, the developers keep updating the trend and coming up with different Ad formats to meet modern requirements of Facebook Ads funnel building, optimizing the time-proven ads. Here is the list of Facebook Ad formats:

  • Image Ads: If you have a decent budget for advertising, image ads are a good idea to highlight the features of your product.
  • Video Ads: It is an excellent way to showcase all the features of your product in action. 
  • Slideshow Ads: This Ad runs well even with a poor internet connection. This video-like format displays your products nicely and in high quality. You can make it more intimate by adding music to it.
  • Lead Generation Ads: This Ad format was designed especially for mobile users to assist in generating leads. When a user taps the image, a subscription form appears directly; just a couple of taps are sufficient to sign up for your newsletters.
  • Collection Ads: This format is like having a mini-catalog of your products on the Facebook feed post. This consists of one original video or image and four smaller pictures to create a grid.
  • Carousel Ads: It is a much more creative and interactive ad format. This allows you to showcase ten images or videos in a single advertisement. Each picture is provided with a link to the specific product page.

India’s 3 Best Facebook Advertising Agencies

Now you know about the various benefits that Facebook marketing provides and how much this marketing will help you with your business growth. Also, you know how to run campaigns with different Ad formats mentioned above. Now you must think that it’s an easy job and you can do it yourself. Hold on! It doesn’t work like that. Running a successful ad campaign is not a cakewalk. A lot of expertise and strategies are required to make any ad campaign a hit. That is why we have professionals for the job. To make your search circle confined and effective, we have listed three best Facebook marketing agencies you can contact for a better vision.

1. ROI Minds

ROI Minds promises to raise your sales in 90 days. We are a rapidly growing ROI-focused growth marketing agency that has helped its clients grow their business to six, seven, or even eight figures with a holistic digital marketing approach. We have assisted our clients in increasing their ROAS(return on ad spend) 5, 7, or even ten times using Google Ads, Facebook Ads, and SEO. We strive to deliver our clients only the best. 

Why ROI Minds?

Why ROI Minds

  • The foremost benefit of hiring any digital marketing firm is that it ensures time and money saving for you. With ROI Minds, you can leave everything regarding the campaigns to our highly-qualified and experienced professionals so that you and your team can focus on business development. 
  • Improve workload capacity with a solid backend crew.
  • Working with professionals will prevent you from juggling between freelancers and contractors.
  • Handled more than $5 Million ad profitably.
  • Have been generating 7x and more ROI for many eCommerce stores for a long time.

We know that Facebook marketing strategies alone cannot make a big difference to any business. Therefore, besides being a top Facebook marketing agency, ROI Minds provides collective social media marketing and Google Ads. Moreover, all the campaigns are customized to our client’s specific needs. We promise to make every effort possible to boost your business like no other.

2. Rankon Technologies

Rankon Technologies ranks among one of the most effective Facebook marketing agencies. They know the minutiae of advertising on Facebook and are known for handling large clientele. Their Facebook marketing team manages campaigns to scale up and make your business reach peaks in lesser duration. 

They aim to target potential customers on the basis of their client’s goals by designing branded ads and providing all the latest updates about their client’s brands and products. They attempt to make catchy Facebook posts and share captivating pictures of their client’s products and services to attract a mass audience. No matter if you have been in the business for years or just started, you can count on Rankon Technologies undoubtedly.

3. Social Cubicle

Like any other social media marketing agency, Social Cubicle strives to increase awareness and customer engagement for your business. What makes Social Cubicle different from others is its approach. 

  • You can count on them for eye-catching graphics that have the ability to attract people automatically and have a long-lasting impression.
  • Create irresistible social media content for the viewers which is catchy, engaging, and informative all at the same time.
  • They create a community for better connectivity with your target audience, boosting your business to greater heights.
  • They believe in research before implementation. They plan to have a better understanding of the needs of your customers and make campaigns accordingly. 
  • They conduct social media audits to identify shortcomings and determine advertising strategies’ requirements.

Whether it is about generating leads, targeting more audiences, or increasing sales, Social Cubicle’s out-of-the-box strategies provide its clients with the right results.

Conclusion

For all those wondering which social media platform will be most valuable for investing your time and money, your answer is ‘Facebook.’. In recent times, Facebook has emerged as the biggest marketplace globally. Also, you must stand out from the rest to attract a mass audience of around 2 billion daily active users. This whole game seems very easy but don’t fool yourself. Teaming up with the right partner is all you need to grow together to new heights. The decision is crucial, and therefore, we have tried our best to solve your problem a little with three top Facebook advertising agencies in India that you can count on for your marketing campaigns.

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Digital Marketing SEO

White Hat SEO Techniques To Double Your Search Traffic

Generate 100% Organic Traffic With White-Hat SEO Techniques

Ranking your website on the top of the Google search list is what every advertiser dreams of. Google updates its algorithm regularly; therefore, it gets trickier to stand strong on the No. 1 spot in the Google search list. So, if you want organic traffic to reach your website quickly and smoothly, you must prioritize SEO (Search Engine Optimization). Also, if you don’t want your website to be banned by the Google search results, it’s necessary for you to stick to only White-Hat SEO Techniques.

What Is White-Hat SEO Technique?

White-hat SEO is a strategy that helps optimize and promote your website according to the guidelines set by search engines like Google, Bing, and Yahoo—failing to follow these regulations results in your site getting penalized by the search engine. You can drive 100% organic traffic to your website with effective SEO techniques. Search engine optimization (SEO) is the heartbeat of any digital marketing agency. When using white-hat SEO techniques, the main focus should be high-quality content that meets the audience’s expectations. Besides, your site’s de-ranking may have a negative impact on visitors, sales, and your firm’s reputation, and if your website gets blacklisted, then that will be a tough situation to get out of.

Black-Hat SEO Techniques

While in contrast, there are also Black-hat SEO strategies that employ unethical and dishonest methods. Keyword stuffing, link purchasing, and link cloaking are a few examples of black-hat SEO tactics. Even though black-hat SEO techniques might increase the visibility in search results, they often only have a short-term advantage. Google will eventually recognize these harmful tactics and penalize the websites which use the black-hat SEO approach.

Black Hat SEO Techniques

Since most of the top-ranked positions on the SERPs are held by paid ads and links, there is only a limited space left for organic results. That is where the whole process gets a little more complicated. 

2022 Google Algorithm Ranking Factors

First Page Sage, the most prominent SEO firm in the United States, has recently published its Google algorithm’s findings in the public domain. According to them, a few factors that comprise Google’s search algorithm are;

  • Consistent Publication of Engaging Content.
  • Keywords in Meta Title Tags
  • Backlinks
  • Niche Expertise
  • User Engagement
  • Internal Links and more

Today, SEO services are growing rapidly and for good. This blog focuses on some of the best white-hat SEO strategies you can apply that have the potential to double, triple, or even 5x your traffic from organic search. 

1. Be Familiar With Webmaster’s Guidelines

Start your search engine optimization by getting familiar with Webmasters’ guidelines. These guidelines will help you with how exactly Google finds, indexes, and ranks your site. Understanding the guidelines can help you to know about the correct methods that can optimize your site in a safe and approved way. 

Also, you might gauge the effectiveness of your current SEO approach and use it as a baseline by conducting a white label SEO audit of your website.

2. Provide Best User Experience(UX)

Being a website developer or owning a website, it is your responsibility to keep an account of whether the users or customers coming to your site or mobile application are satisfied with the interface or not. For better efficiency, you must ensure they are not facing any issues while using or making a purchase. One of the essential features you need to focus on is that there shouldn’t be any unnecessary pop-ups that block the site view or restrict users from scrolling further. This irks the customer. These are some crucial factors that significantly influence a user’s experience on your website. If you are providing a pleasant experience to your already added customers, they will further recommend your website or mobile application to others which, as a result, will automatically increase traffic to your website.

3. Be Consistent With Quality Content

Content is the master of any website. The main principle any white-hat SEO works on is to be consistent with high-quality content. However, your content must be original and have no plagiarism. Also, it should match search intent. The finest thing you can do while creating your content is to focus on a problem-solving strategy. Your content must address a user problem, like what issues they’re having that your product and services can help them with. Your content should provide the knowledge they are seeking for. 

white hat SEO works

Another suggestion we recommend is to consider the word count of your article. However, Google doesn’t specify a minimum or maximum post length, although it prefers longer content to shorter posts. As a thumb rule, it is best to aim for at least 1,000 words for your blog posts.

You can also make optimization of your website content much easier using a freemium tool such as Yoast SEO. This tool will help you optimize your posts and pages by evaluating your keyword density, determining whether your content is readable, and providing recommendations for optimizing your images and links. Another exciting feature this tool offers is that it will warn you when you overuse the keywords. In this way, it helps to avoid black-hat SEO techniques such as keyword stuffing.

4. Keyword Research

Now that you’ve got the secret of positioning yourself well on the search engine list let’s talk about keyword research. Keyword research is the most basic and simplest form of internet marketing, and the significance of keyword research has remained constant over the years. It helps you determine which strategic keywords you should target in your website content so that it can satisfy both users and search engines. Effective keyword research can be done by understanding your target market and how they are searching for your content, services, and products. Keywords are critical for SEO, so it is essential to use them strategically and organically. The best places to use them are page titles, meta descriptions, and image alt text

Google AdWords Keyword Planner, LSI Graph, and AHREFs are some of the finest tools for finding and choosing the right keywords for your website content.

5. Optimizing Links

Another crucial aspect of white-hat SEO is link building. It helps to drive more traffic to your website. However, it should be done carefully and only under the guidelines of giant search engines like Google. Also, excessive link building could be harmful and regarded as black-hat SEO. So you should be alert while generating links. Link building in white hat SEO is about getting in touch with other website owners and requesting them to provide you with a link back to your site content. This is regarded as one of the top White-hat SEO strategies for increasing website traffic.

white hat SEO is link building

Conclusion:

SEO is essential for attaining the top position in search engine result pages and search engine visibility. They greatly help drive more organic traffic to your website than black-hat SEO techniques. You should only use white-hat SEO strategies to keep your website from being blacklisted. SEO requires that marketers have a sound plan in place. They must be organized and intentional, with each page focusing on a different keyword that a potential customer for your company would use to search. If you run a blog, each article should be the topic’s finest treatment from your intended audience’s viewpoint. With the strategies mentioned above, users will be engaged, links will build naturally, and you’ll automatically go up in Google Search rankings.

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Digital Marketing White Label Services

Top B2B Marketing Strategies Of 2022 That Will Help You Grow Faster

Nowadays, marketing is the sole purpose of any business organization to thrive. Being in the business world, you are responsible for monitoring your target market, their needs, demands, and the tactics your rivals are using.

B2B (Business-to-Business) marketing strategy is the new emerging business trend where the products and services are sold not directly to consumers but to other businesses or organizations that further resell them to the target market. In this way, firms promote other companies while generating profit for themselves.

B2B marketing is a booming business strategy that every small or big organization needs today. 

Why Do We Need B2B Marketing Strategies?

B2B marketing campaigns start with acquiring a thorough understanding of your customer. Find out what product or service they need and whether they are approaching your competitor. Today, consumers hold the total buying power and do enough research about you, your product, and even your competitors before deciding. Today, research means Google, and if you are not being shown up in the google search engine list, that means you don’t exist. That is why it is even more crucial to market your business in the best way possible. 

B2B marketing used to take place face-to-face in the past, and companies used to employ a team of sales representatives who would set up meetings with the owners of other firms and try to turn them into their paying clients. But today, many marketing initiatives, including B2B social media marketing, B2B web marketing, B2B content marketing, and others, take place online, all thanks to digitizations.

2022 Top B2B Marketing Strategies

Top B2B Marketing Strategies

Identifying the correct B2B marketing strategies that will be most effective for your industry is becoming more challenging because there are so many options available. There are several marketing trends that all marketers should know to regulate their B2B marketing strategies accordingly. However, marketing tactics rarely stay effective for an extended period. Some become outworn, some stop being productive, and modern strategies replace some. Therefore, we have listed below some of the most fruitful B2B marketing plans for 2022 that are guaranteed excellent results and will surely help you grow much faster while making a good rapport with other organizations. 

1. B2B Lead Generation Marketing Strategy

B2B lead generation is a digital marketing term that helps you find potential buyers for your products or services. If you want to stay alive in your market, you need to focus on how to generate leads, and for that, you need to be crucial about choosing the right B2B lead generation agency. A good lead generation blog will benefit you with improved customer satisfaction, revenue, cost savings, and market share.

Marketers use this strategy intensively to attract more potential customers and take website traffic from 50 to 5,000 organic visitors in 1 year. B2B lead generation marketing strategy might take a little time, but with resolution and consistency, this can be a game changer for your business. Don’t get fooled by words only. Witness the numbers also. This strategy has helped billion-dollar CRM company Hubspot to generate over 13 Million organic visitors in a month. 

How To Process B2B Lead Generation

The process is pretty simple. 

  • Write a list of topics/questions your potential customers would be searching for on google.
  • Check out the search volume of keywords using tools like Soovle, Moz, or keyword everywhere. Identify ones with decent search volume.
  • Write up content in a way that answers the question and is also optimized for SEO.
  • Add a “content upgrade” to the blog, a free resource that helps people to action the content. 

Some of the top B2B lead generation companies like CIENCE, DiscoverOrg, VSynergize, and Belkins, guarantee high-quality leads and generate organic visitors for your page. 

2. In-Depth Market Research

Research is the key to business success and is a never-ending process. Any business-to-business entity must thoroughly understand its industry and the latest relevant stats if it wants to flourish and stay in the market. B2B market research and analysis provide information about customers, rivals, opportunities, and risks in a particular business sector. The tools used for B2B market research can help businesses to generate higher revenue.

Methods for Conducting B2B Marketing Research

  • Primary Method for Research

We work closely with the target audience in the primary market research method to comprehend their opinions and behaviors. These interactions may employ qualitative or quantitative techniques. 

  • Secondary Research of Research

The secondary research approach in the B2B sector is sometimes referred to as the desk research method. This strategy is a quick, easy, and affordable way to attract more customers. 

Frequently, secondary research data is utilized to help formulate primary research questions, such as when creating a list of competitors to include in a survey. Desk research can also assist with some of the project’s key objectives.

Some useful B2B market research tools are: 

  • Qualaroo helps businesses to collect valuable data and other information about their customers. 
  • Another tool you can use is Bombora, an ultimate research tool to identify target consumers. It is a content research tool that enables B2B businesses to select accounts to prioritize and target by finding the latest and popular trends in the sector. 
  • BuzzSumo is another useful marketing tool for content research. BuzzSumo offers many solutions like finding keywords, coming up with article ideas, and also helps in monitoring social media trends. Additionally, BuzzSumo includes a ‘trending now’ section that allows B2B companies to stay updated with all the information in the market without missing out on the newest themes and concepts.

3. B2B Content Marketing

Reaching B2B consumers is possible with a B2B content marketing strategy, especially if your website has SEO content. Focused content can help you gain your targeted consumers’ trust and improve your website’s search engine rankings.

Following are some content categories that appeal to a B2B audience:

  • Relevant industry trends and tactics covered in thought leadership and informative content that your target B2B customers may use.
  • Videos demonstrating how your goods and services may benefit B2B clients.
  • Websites outline how your business prioritizes diversity, equity, and inclusion and the implications of these initiatives for your target B2B customer.
  • Customer feedback

4. White Label Digital Marketing Services

White Label Digital Marketing Services
White Label Digital Marketing Services

Digital marketing agencies use white label digital marketing services for revenue building and business growth. InstaSites and InstaReports are platforms that white-label digital marketing companies like DashClicks offer to enable you to create specialized websites and produce thorough reports for clients. They help you save time and build a solid reputation for your agency.

A white-label digital marketing company typically offers services such as SEO, Content Marketing, Google Ads, or Facebook Ads. You can rebrand the services using your logo or name and resell them to your clients as your own at a higher price. White label service providers are one-stop shops that give the tools and know-how required to increase client retention, brand reputation, and customer loyalty—all of which help attract new clients.

Dealing with several in-house specialists or freelancers is a challenge for many solopreneurs and owners of small agencies. These professionals might be costly to hire. Suppose you are a well-known design and development company. Your clients will request extra services in addition to your main offerings, such as PPC, social media marketing, PR, or SEO. At that time, if you don’t have enough qualified people on staff, you are at risk of losing all those contracts and clients. In such circumstances, white-label digital marketing services will help you to scale your operations without compromising service quality.

59% of organizations cite cost-cutting as a critical justification for outsourcing or white labeling. Along with the numerous other advantages of white labeling, it will keep this firm growing in the future. White labeling is becoming more popular everywhere, and for a good reason.

5. B2B Email Marketing

Though email marketing is quite an old marketing strategy, for B2B businesses, it will always be prevalent, even in 2022. Talking statistically, 83% of marketers prefer this method of contacting companies. Email marketing has traditionally built relationships with B2B clients and converted leads (potential buyers) into buyers. B2B email marketing is popular because of its efficiency. 80% of retail professionals state that email marketing positively impacts customer retention of all advertising channels. Also, 59% of B2B marketers believe that email marketing is their most lucrative channel in terms of revenue generation.

Some commonly used email marketing tools and listed below:

  1. Aweber- This tool provides a wide range of benefits and features for businesses of all sizes, and it’s one of the most popular features is the autoresponder. 
  2. Easysendy– This is another cloud-based email marketing tool that is quite expensive but effective. It is an all-inclusive email marketing solution that supports all your customer communication channels – from emails to SMS.
  3. Mailchimp- One of the most popular email marketing platforms available in Mailchimp. They provide a wide range of tools to maximize the reach and effectiveness of your campaign. Mailchimp is termed an industry leader for all the right reasons.

Technologies have innovated every aspect of our lives, including how companies market their services and products to other businesses. Though there are also many different B2B marketing strategies available in the market, we have come up with some of the widely used and highly productive strategies, like hiring a B2B lead generation agency for your company to help you build better revenue and more customer engagement. By staying up to date with the latest tools and B2B marketing tactics trends, businessmen can capture the most productive business opportunities and achieve all their objectives.

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Digital Marketing eCommerce Ads Sales & Marketing

What Are The 5 Best Ecommerce Marketing Agencies of 2022?

With more consumers purchasing products online, your eCommerce website must stand out from the competition to attract more customers and sales. Working with one of the top eCommerce marketing agencies in 2022, such as ROI Minds, can help you achieve that goal.

On this page, we’ll look at some of the best eCommerce marketing companies in the world to see how they can help you increase revenue from your eCommerce website. So, just keep reading to find out more!

And if you’re eager to get started with eCommerce marketing services right away, ROI Minds can assist you! ROI Minds is a market-leading eCommerce marketing firm. We cover all of your digital marketing needs, from designing a website that converts visitors into paying customers to increasing brand awareness with a social media campaign.

The best eCommerce marketing agencies of 2022

Check out some of the best eCommerce marketing companies in the world below:

1. ROI Minds

We’re not just including ROI Minds in our list of top ecommerce marketing agencies just because it’s our company. ROI Minds is one of the best eCommerce marketing companies in the world, and we have the track record to prove it.

Take a look at what distinguishes ROI Minds from other agencies below:

  • Our eCommerce marketing firm understands how to generate results.

When you work with ROI Minds, you collaborate with a leading digital marketing firm for eCommerce businesses. We specialize in developing strategies that increase web traffic and revenue for your business.

  • Our eCommerce marketing firm has prior experience.

Our team of over 45 digital marketing experts has over two decades of experience developing effective marketing strategies that drive client sales and revenue.

  • Our skilled team understands how to create strategies that will get your eCommerce website in front of more members of your target audience.

We collaborate with you to create a personalized digital marketing strategy that promotes your products to thousands of consumers online, resulting in increased sales and revenue.

top ecommerce marketing agencies

  • Our eCommerce marketing agency uses data to inform our strategies.

Instead of relying on gut instincts, ROI Minds uses data to inform our digital marketing strategies. You can be confident that we will implement campaigns that will generate results for your eCommerce website by using data-driven digital marketing strategies.

That means you won’t have to waste resources on strategies that aren’t generating sales or revenue for your company. As a result, you’ll earn a substantial return on investment (ROI).

2. SEO Works

SEO Works is a leading UK-based search engine optimization (SEO) and eCommerce marketing firm. SEO Works can assist you with everything from eCommerce SEO strategies to content marketing campaigns.

SEO Works is a Google Partner agency with a track record of developing strategies to increase web traffic, leads, and client conversions. SEO Works, using cutting-edge technology and tools, can assist you in creating a website that increases your visibility in search engines and allows you to stand out from competitors.

Furthermore, SEO Works has worked with companies in a variety of industries, including automotive and retail. So, if you’re looking for an eCommerce marketing firm that can help you stand out from the crowd, SEO Works could be an excellent choice.

3. Ogno

Ogno is another excellent eCommerce website agency based in Berlin, Germany. Ogno, like many other agencies, offers clients customized strategies tailored to their company’s needs and goals.

This is because Ogno understands that your company is unique and requires tailored strategies to help your brand stand out. When you work with Ogno, you’ll also gain access to a dedicated expert who will keep your company updated on digital marketing strategies.

Ogno can assist you in developing an eCommerce website that improves your search engine rankings and sales, from creating custom content to optimizing your website design.

search engine optimization

4. Social Beat

Social Beat is one of India’s top eCommerce marketing firms. You can use Social Beat to create personalized experiences for your website visitors, capturing their attention and encouraging them to stay on your website until they’re ready to make a purchase.

Furthermore, Social Beat can assist you in expanding your reach through influencer marketing. Social Beat can help you reach more members of your target audience with their influencer marketing techniques, having reached over 20 million people.

So, if you’re looking for a company to help you increase your brand awareness and online visibility, Social Beat is the perfect fit.

5. Blue Meta

Blue Meta is the next company on our list of the best eCommerce marketing agencies in the world. Blue Meta is a Canadian digital marketing agency.

Blue Meta specializes in data-driven digital marketing strategies. As a result, you can rest assured that your data-driven strategies will produce the best results for your company.

When you work with Blue Meta, you’ll also gain access to cutting-edge technology that allows you to easily track and measure the results of your campaign, keeping you in the loop at all times.

Browse eCommerce marketing services from ROI Minds

Are you prepared to invest in ROI Minds’ eCommerce digital marketing services? We’ve got your back. ROI Minds is a full-service digital marketing agency specializing in eCommerce websites.

Consider the following eCommerce digital marketing services:

1. Search Engine Optimization (SEO)

Our SEO services will assist you in optimizing your presence in search results to drive more qualified traffic to your website, which will convert into sales.

2. Pay-Per-Click (PPC) Advertising

Create targeted PPC ads to increase your visibility in search engines and encourage users to browse and buy your products.

3. Web Design

Our web design experts will assist you in creating a website that provides a positive user experience, engages site visitors, and keeps consumers on your site until they are ready to purchase.

4. Social Media Marketing

Promote your products on multiple social media platforms to over five billion active users. Our social media marketing services can handle everything from creating personalized advertisements to publishing creative posts.

5. Email Marketing

With engaging emails and newsletters, our email marketing services help you attract and nurture high-quality leads. Our team can help you drive more revenue with an email marketing campaign, from targeting shopping cart abandoners to promoting new products.

6. Content Marketing

Our copywriting team can assist you in creating engaging custom content that positions your brand as an expert in your field, improves search engine rankings, increases traffic to your website, and more.

ecommerce marketing agency

Why should you consider partnering with an eCommerce marketing agency?

So, why should you think about partnering with a top digital marketing firm for eCommerce websites? An eCommerce digital marketing agency can assist you in developing effective strategies that meet your company’s needs and drive more sales to your website.

Here are a few advantages to working with an eCommerce marketing company:

  • You drive more web traffic

Increasing traffic to your website is critical for acquiring new customers and increasing leads and conversions. An eCommerce marketing agency can assist you in developing strategies to increase the visibility of your website.

An eCommerce digital marketing agency will implement the right strategies for your business, from an SEO strategy that helps you reach the top of search results to a PPC campaign that drives more clicks to your website.

As a result, you’ll get more web traffic for your company and keep those visitors on your site until they’re ready to buy.

  • You expand your brand reach

Do you want to raise brand awareness? A top digital marketing agency for eCommerce websites can assist you in achieving this goal.

An agency will assist you in reaching more members of your target audience via various online channels, such as:

  • Search engines
  • Social media
  • Amazon
  • Apps and websites
  • And more!

A digital marketing agency, for example, can assist you in developing an innovative social media campaign that allows you to communicate and engage with your target audience. As a result, you will increase brand recognition while promoting your products.

  • You generate high-quality leads

Attracting customers who are most likely to buy your products is the key to increasing conversions and sales for your company.

ROI Minds, an eCommerce digital marketing agency, can assist you in creating personalized marketing messages that will help you attract these high-quality critical leads.

An agency, for example, can create personalized ads and promotions that target specific consumers based on:

  • Demographics
  • Purchasing history
  • Interests
  • Hobbies
  • And more!

As a result, you can create advertisements that appeal to your target audience and entice them to visit your website and browse your products. More conversions and revenue for your business will increase as you attract more high-quality leads to your eCommerce website.

  • You earn a higher ROI

Earning a higher ROI is a compelling reason to collaborate with a digital marketing agency for eCommerce websites. ROI Minds, a leading eCommerce marketing company, specializes in assisting you in achieving the highest possible ROI for your business.

The success of your campaigns will be tracked and measured by top eCommerce agencies. As a result, they can see which strategies produce impressive results for your eCommerce website and concentrate on optimizing and improving the lag strategies.

That means you can achieve incredible results for your website’s web traffic and sales, earning you a higher ROI.

ROI Minds — Your revenue-driving eCommerce marketing agency

ROI Minds has everything you need to build the best eCommerce agency that increases conversions and revenue. We develop personalized digital marketing strategies tailored to your company’s needs and goals. We create, execute, and manage data-driven digital marketing strategies that increase sales and revenue for your eCommerce website.

Categories
All Digital Marketing Lead Generation

What Are The Top Five B2B Lead Generation Companies?

So you’ve started your business, and it’s doing well. But now you believe it is time to broaden it. You must find ways to expand your business and generate more leads.

This is where a lead generation firm comes into play. At par, this company would source suitable leads for your company and forward them to you.

Your responsibility is now to reach out to these people and convert them. You have nothing to worry about because the lead generation market is booming, and this market already has a lot of players.

It is, however, preferable to work with one of the best B2B Lead Generation Companies. This section will discuss the top companies in this industry and why they have risen to the top.

What Are B2B Lead Generation Companies?

Leads are frequently required by businesses to break into the market.

“A lead generation company collects consumer data, categorizes it, and sells it to businesses looking for leads.”

A typical lead generation company will offer the following services:

  • Database Management
  • Building the Contact Lists
  • CRM Integration
  • Creates Personalized Marketing Campaigns
  • Account Management
  • Schedules Appointments

According to a HubSpot survey, 61 percent of marketers ranked Lead Generation as their most difficult challenge. Choosing the best white label lead generation agency becomes even more critical as a result.

The majority of such businesses either use a subscription payment system or a per lead payment system. Look for lead generation companies that provide valuable leads with a high conversion rate.

What Do Lead Generation Companies Do?

Lead generation companies provide much more than just collecting customer information to sell to a company looking to buy new leads. They contribute to the growth of a company by performing functions in the customer acquisition and management processes.

What a lead generation company does for your brand is as follows:

  • Compilation of Data: First, it gathers business and customer information that it can share with the client. In general, they use a variety of criteria to sort the data.
  • Lead Generation: These businesses collect leads by having customers sign up via a contact form on their website. Such businesses have a broad reach. They simply use their reach to connect your company with the right people.
  • Campaign Creation: These companies get the leads you need by creating precise and targeted campaigns. They work together to create inbound campaigns that help generate more opportunities.
  • Lead Nurturing: These companies’ leads are frequently nurtured. Marketing techniques are used in tandem so that well-qualified leads can be easily identified.
  • CRM Integration: The generated leads are imported into the CRM software. This includes applications such as Zoho, Salesforce.com, Pipedrive.com, Sugar CRM, and others.
  • Account Management: Any B2B lead generation agency will handle all aspects of your lead management. This includes things like appointment setting and lead filtering.

top 5 b2b lead generation

Things You Should Look for in a B2B Lead Generation Company

Choosing the right lead generation company is not a simple task. Here are some things you must take care of when looking for one.

Services Provided

Any average lead generation company has a complete portfolio of services to offer. Some of these are:

  • Content Marketing
  • SEO
  • Social Media
  • Telemarketing
  • Email Marketing

How Does the Company Source the Leads?

Before proceeding, inquire as to how the company obtains its leads. Is it through social media or a website form? Have they used LinkedIn to contact potential leads? Find answers to these and other questions. This will give you a good idea of the kinds of leads you’ll get.

The Experience

Learn more about the company’s previous experience. Most lead generation firms will gladly tell you about their current and previous clients. Inquire with the clientele to see if the company is capable of delivering the promised results.

How Do They Qualify The Leads?

Finally, you must determine how the lead generation company qualifies the leads. The ideal company will be able to recognize your MQLs and SQLs. If they only pursue leads based on their previous experience, they may not be the best candidate.

Top 5 Lead Generation Companies That Are Winning In 2022

Let us have a look at the top five B2B lead generation companies making it big this year.

1. ROI Minds– Best B2B Lead Generation Companies

This tool is especially useful if you want to increase your demand. The platform uses AI to identify the best customers for your brand.

ROI Minds only works on delivering qualified leads while focusing on lead volume and quality. They provide two different types of leads:

  • Marketing Qualified Leads
  • Sales Qualified Leads

The ABM (Account-based marketing) content syndication feature enables interaction with appropriate accounts. With ABM in charge, you can only target specific market segments that are likely to be interested in your product.

ROI Minds allows you to plan campaigns while keeping an eye on the competition.

Pricing: The company uses a pay-for-performance payment model, which means you only pay based on the quality of the provided leads.

Pros

  • High-quality, qualified leads that are almost certain to convert
  • Using multiple strategies to schedule appointments
  • Weekly and daily analytics data reporting Using AI to separate and provide valuable leads
  • Checking the quality of leads before providing a large reach to improve sales conversions
  • It has a large pool of over 150 million businesses and 80 million professionals.
  • Aids in the execution of targeted email campaigns

b2b lead generation company

2. Cognism

Cognism is not a lead generation company in the traditional sense; and it’s a high-end sales intelligence platform. Again, the company employs AI to generate company and event data for new ventures.

You gain access to technographic, firmographics, human-verified emails, and mobile numbers by signing up for the platform.

The software includes a mobile app and a Chrome extension, both of which are simple to use. They also keep “do not call” lists to avoid bothering customers.

Because the phone numbers are verified, your team will only contact people who are interested in your product. Even so, there are still instances of the incorrect contact information or outdated information that cause inconvenience.

To get companies to reach out, the platform employs advanced filters. You can use the provided data to engage in meaningful conversations with customers.

Pricing: Platinum and diamond plans are available, with pricing to be discussed with the company following the demo.

Pros

  • Using artificial intelligence to generate event data
  • Access to firmographics, technographics, and other data.
  • Humans verify mobile phone numbers and email addresses.
  • It includes a mobile app as well as a Chrome extension.
  • Maintain no-call lists.

Cons

  • The campaign launch process is difficult.
  • It is difficult to add notes for campaign activities.
  • Leads with out-of-date contact information may cause problems.
  • Emails were returned.

3. Cience

Cience, a fast-growing lead generation company, is ideal for start-ups. You can obtain firmographics, technographics, and demographic information.

Interact with buyers and even track leads via the platform.

Cience employs a sophisticated approach to lead generation. Companies can easily expand their business with their software and outbound services.

Well-qualified leads are provided by an AI technology foundation and the use of proprietary tools. Furthermore, the multi-channel outbound campaigns pave the way for future success. However, the inbound campaigns still have a lot of room for improvement.

Cience’s team employs tools to deliver highly effective, accurate messages. Working on the five platforms listed below expands the brand’s reach.

  • Emails that are value-driven and prospect-focused
  • LinkedIn outreach campaign aimed at attracting more prospects
  • Web- An enhanced web page is the most effective lead generation tool ever.
  • Cold calls- meticulously conducted to yield a better response
  • Pre-targeting ads- Increasing brand awareness and recognition

Pricing: Annual subscription

Pros

  • Utilization of proprietary tools to generate qualified leads
  • Outbound campaigns using multiple channels
  • Keep track of your leads.
  • Obtain firmographics, technographics, and demographic information.
  • Works on five platforms with the goal of
  • Validated data is provided.

Cons

  • a lack of understanding of the US market
  • Provides no consultation or integration services.
  • Bringing on new members may pose some challenges.
  • In some cases, there is a lack of flexibility in working with the company’s existing CRM or messaging platforms.

4. Lead Generation

Lead Generation’s name expresses its purpose. The company assigns a dedicated team to handle the lead generation process for its users.

It is a customer-focused B2B lead generation provider. The company will continue to support your optimization once the lead generation process is in place.

The leads generated by the company are generated in real-time. The majority of the data provided is CRM software compatible.

Initially, the company requested some critical information. This includes information such as:

  • Name
  • Company name
  • Phone number
  • Company details
  • Budget
  • Target customers

Leads are delivered in real-time. Customers can expect to receive leads in a variety of formats. Among these are:

  • You can send an email to one or more addresses.
  • Text messages received from multiple customers
  • Direct CRM integration-You can have leads transferred directly to popular CRM platforms.

In addition, the company has a lead replacement policy. If the lead received falls short of expectations, the customer is given a qualified lead to compensate.

Pricing: The pricing details are determined by your needs. After reviewing all of the details at your end, the company issues a new quote.

Pros

  • A dedicated management team is provided to generate leads.
  • Even after the leads are received, the customer is supported. Pricing is based on the type of requirement.
  • To generate qualified leads, a multi-channel approach is used.

Cons

  • The features are difficult to use.
  • The volume of leads may jeopardize the quality.
  • In the lead replacement process, small businesses waste valuable time and resources.

b2b lead generation

5. Callbox– Niche-Based B2B Lead Generation Company

This company specializes in providing leads to niche-specific businesses. They provide leads to B2B businesses. They both focus on specific niches, such as:

  • IT and Software
  • Finance
  • Healthcare
  • Consultancy
  • Advertising

Initially, the company will provide information on several companies, and it will then identify the company’s key stakeholders and provide you with the compiled data.

This strategy increases the likelihood of convincing the lead to convert. Callbox contacts lead through a variety of channels.

They call the leads and schedule appointments as the first step. When you speak with the lead, they will have interacted with Callbox several times.

Your role is limited to a final interaction that closes the deal. This top lead generation company also provides other services. This includes the following:

  • Event Marketing
  • Database Management
  • Account-Based Marketing

Pricing: To obtain pricing, you must speak with a marketing consultant. He will review your requirements and provide a proper quote based on them.

Pros

  • Lead generation based on a niche
  • Even before providing the results, it completes the lead conversion process.
  • Pricing can be adjusted as needed.
  • Several modes of communication are used.
  • Feature for scheduling appointments
  • Other services are also available.

Cons

  • For small and medium-sized businesses, it is prohibitively expensive.
  • More no-show appointments on set up appointments.
  • Failure to provide local one-on-one contact
  • Unrealistic quotes. Other businesses are doing the same thing for less money.

Wrapping Up

Getting well-qualified leads is critical when starting a new business. Lead generation campaign success is the first step toward business growth. 

Fortunately, B2B Lead generation companies can assist you with this. The majority of these businesses have well-established systems. They employ tried-and-true strategies to generate leads that give your company comprehensive exposure.

Lead generation is taken very seriously at ROI Minds. The company is facing the markets with its chalked-out lead creation tactics. When deciding whether to use lead generation, a suitable B2B lead generation company comes in handy. We provide the necessary breakthrough through its dedicated and customer-friendly approach.

Categories
Digital Marketing eCommerce Ads Google Ads

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Pay-per-click (PPC) campaigns can be an excellent way to increase traffic, leads, and ROI. In fact, businesses earn $8 on average for every dollar spent on Google Ads.

Although PPC appears a fantastic opportunity, creating profitable campaigns can take time, effort, and money. You could lose money if you don’t have a strong strategy or monitor your campaigns. WordStream says the average small business loses 25% of its PPC budget on wasted spending.

If you work in PPC marketing, you may know how time-consuming these campaigns can be.

Before starting a campaign, you should consider keywords, what your competitors are bidding on, and how much money you’re willing to spend. Following the launch, you’ll need to monitor the campaigns, make necessary changes, and occasionally adjust your budget.

This process can be intimidating if you have a lot of other marketing tasks on your plate.

Fortunately, if you want to reduce these tasks and make room for new projects, many tools are available to help you build, manage, monitor, and adjust your campaigns, bids, and budgets.

Some are inexpensive, while others provide automated features to reduce the need for unnecessary human intervention. These tools are general PPC management, bid management, or reporting tools.

This blog post highlights 12 PPC management tools and software to assist you in developing a less time-consuming and more profitable PPC process.

PPC management tools

PPC Management Tools

1. WordStream PPC Advisor

Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription.

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter

WordStream’s PPC Advisor is aimed at small business owners who want to take full advantage of PPC but lack the funds to hire experts or advisors. The software is compatible with Google Ads, Bing Ads, and other major advertising platforms.

With WordStream Advisor, you can activate the “20 Minute Work Week” tool, which will analyze your PPC campaigns and send recommendations on how to improve them quickly. These changes can then be made using the Wordstream software.

You can create campaigns, identify positive and negative keywords, and make budget adjustments. You can also use the software to create optimized landing pages and track and build reports based on conversion and call data.

WordStream offers a seven-day trial to those who fill out a contact information form.

2. Optmyzr

Cost: $499/month (Pro), $799/month (Pro+). The Enterprise version’s cost is unspecified.

Integrations include: Google, Bing, and Yahoo ads programs

Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk for marketers or agencies with larger budgets, an interest in running multiple PPC campaigns, or simply wanting more automated features.

This paid platform, like WordStream, allows you to launch, track, and manage PPC campaigns across multiple platforms. According to the Optmyzr website, all versions of the software allow users to automate scripts, alerts, and reports. Each membership also includes biannual product training sessions with Optmyzr representatives.

Automyzr, one of Optmyzr’s tools, allows users to upload and generate campaigns in a bull from data sources such as spreadsheets or integrations.

Once the data is uploaded, a user can use specific criteria such as “brand” or “product” to generate ad names and other elements automatically.

Joe Martinez, named one of PPC Hero’s top 25 PPC experts in 2017 and 2018, highly recommends this software. He claims that the PPC manager benefits both lead-generation and eCommerce accounts.

“Optmyzr enables marketers to easily see performance data in their accounts and make real-time adjustments.” “I can also use their script library to automate certain tasks I have to do regularly,” he says.

He also mentions how the software has saved him significant time over the years. “I can rely on the tool to handle many tedious, high-level tasks, giving me more time to focus on strategy or deeper analysis in the account’s critical areas.”

3. Google Ads Editor

Cost: Free to Google Ads advertisers

Integrations: Google Ads

This downloadable desktop application, formerly known as AdWords Editor, allows you to create, track, and edit Google advertisements.

In addition to monitoring performance, the app allows you to make bulk changes to multiple ads. Preview edits in draft mode before they go live and build or revise your ads offline.

The editor works in tandem with Google Ads, allowing users to create and assign bid strategies to campaigns specific to the Google bod strategy. To manage a Google Ads campaign through the Ads Editor, you must first create one.

If you’re only trying to master one PPC strategy at a time and want to start with Google, this tool could be an inexpensive and simple option.

However, unlike WordStream or paid PPC managers, Google Ads Editor does not provide you with similar automation options or improvement suggestions. As a result, more manual adjustments and monitoring may be required.

Google Ads Management

4. Bing Ads Editor

Cost: Free to Bing advertisers

Integrations: Bing Ads

While many marketers think of Google as their primary PPC option, Bing PPC has gained traction due to the search engine’s five billion daily inquiries.

Bing, like Google, provides similar software for its search engine’s PPC ads. You can make offline changes to your ads, similar to the Google Ads Editor, and then upload them to the online platform once you regain internet access.

This management tool can also research keywords, manage your bids, and track your performance.

Like Google Ads Editor, this tool does not provide any automation tools and is only available to those with a Bing Ads account or campaign.

5. SEMRush PPC ToolKit

Cost: $99 (Pro), $199 (Guru), $399 (Business), Enterprise edition varies by company

Integrations include: Google Ads, Bing Ads

The PPC management services provided by SEMRush focus on competitive research, keyword research, and campaign planning.

When researching competitors on SEMRush, you can search your domain to see a list of domains that compete with you organically and those that compete with you in paid search. You can also discover which keywords your competitors have previously bid on to determine if you should use a similar bidding strategy.

The “Charts” tool in the ToolKit can also display visual graphs of how various competitors perform.

Another feature is the Keyword Magic Tool, which lets you enter a keyword or phrase and get a list of stronger keywords and information about them, such as search volume. You can then export this data into a document and share it with their team.

SEMRush offers four pricing options. SEMRush’s PPC, search engine optimization, and marketing tools are included in the most affordable plan, aimed at freelancers, startups, and small businesses.

The larger plans are geared toward larger corporations and government agencies. These provide advanced reporting features such as white-label reports and more sophisticated API integrations.

You can try out SEMRush features such as the Keyword Magic Tool here. To use these free tools, you must create a free account by providing an email address and a password.

PPC Bid Management Tools

1. MarinOne Search

Cost: Plans often start around $499/month. Marin does not specify specific pricing.

Integrations include: Google, Bing, Yahoo, Facebook, and Twitter

MarinOne Search provides bid management features for ads on Google, Bing, Yahoo, Facebook, and Amazon. According to Marin, the software “allocates budgets and calculates bids” by utilizing a large pool of data and patented machine-learning algorithms.

To learn more about Marin’s impact, visit its website, which features case studies on how the software has aided major clients such as Nissan, Dell, and Jeep.

2. Kenshoo

Cost: Varies by company. Kenshoo provides free demos and quotes.

Integrations: Compatible with platforms including Google, Bing, Yahoo, and Apple Ads.

Kenshoo provides budget management, search, social, eCommerce, and app-based advertising tools. Bid management features in the software allow you to create and modify various bids, including rules-based and model-based bids.

Kenshoo’s platform allows you to integrate data directly from Google Ads and other online ad programs. The data can be displayed on various dashboards, including one that compares spending, revenue, ROI, and conversion.

Kenshoo claims to use award-winning machine-learning algorithms in its dashboard interface to provide users with bid suggestions and budget and ad performance forecasts.

Kenshoo’s website describes its software as enterprise-level, but it also claims to offer plans and paid tools for startups.

Prospective customers can request information from Kenshoo by visiting their website.

Ads Spend

3. Acquisio Turing

Cost: Varies based on your company’s ad spend, the number of accounts that will be managed, and the contract length determined between the company and Acquisio.

Integrations include Google. Bing, and major social networks.

Acquisio’s bid and budget management tool continuously analyzes and adjusts bids and budget distribution using machine learning algorithms.

Acquisio claims that the algorithms are trained to automatically adjust budgets based on seasonality, day of the week, time of day, and ad platform.

Due to the flexible pricing plans, this software may be useful for businesses from startup to enterprise level.

This software may be useful for marketers who have multiple accounts or are too busy to monitor bids and budget distribution regularly.

Thanks to machine learning tools, you may save time on tasks such as bid research and number crunching. This extra time could be used better by working on other worthwhile projects.

PPC Reporting Tools

1. Google Ads Performance Grader

Cost: Free with a short registration

Integrations: Google Ads

This WordStream tool, formerly known as the AdWords Performance Grader, can assign a percentage score to your Google Ads campaign based on criteria such as text and keyword optimization, quality, click-through rates, impressions, and landing page optimization.

The report also provides additional information or a sub-score for each piece of criteria.

The report also notes how well campaigns are performing compared to the previous month to assist users in benchmarking.

You can link this tool to your Gmail account and automatically receive the grades for ads associated with your email address after registering and providing a small amount of company information.

2. ReportingNinja

Cost: $20/month (Starter), $40/month (Small), $70/month (Medium, $120/month (Large)

Integrations include Google Ads, Bing Ads, Twitter Ads, Facebook, and LinkedIn.

This software could be useful for marketers or agencies looking to create white label analytics dashboards for their clients. ReportingNina, in addition to the portal, can schedule and send automated reports to marketers or clients via email.

When Google Ads and/or Bing Ads are integrated, a marketer or client with access to the white label portal will see a dashboard that pulls in all the information from these third-party platforms.

Thanks to this integration feature, users can see all of their important data in one place. In addition to PPC, data from Twitter Ads, Facebook Insights, LinkedIn Ads, MailChimp, and other accounts can be integrated.

3. Octoboard

Cost: Octoboard offers seven plans with annual and monthly commitment options. Annual plans are $5 to $150 monthly, and no-commitment plans fall between $18 and $210. Each plan allows a different number of clients and access to a different list of features.

Integrations include: Google, Bing, Facebook, Twitter, LinkedIn

For marketers and their clients, Octoboard offers a variety of customizable and white label reporting templates. You can use the software to create reports and dashboards that can be sent to an unlimited number of recipients. In addition, the software provides report templates that can be embedded on a website.

Octoboard already has templates that specifically report on Google, Bing, Facebook, and LinkedIn PPC for those who need to report to their team or clients but don’t have time to create a nice visual.

To try out the software, go to their homepage and select one of the templates. When you enter the template, the site will prompt you and provide instructions on how to integrate your data.

The software, like ReportingNinja, includes automation tools for creating and sending templated reports on a schedule.

On the Octoboard website, you can register and preview specific reports containing your data for free. However, you must subscribe to one of its monthly or annual plans to gain more access.

4. DashThis

Cost: $39/month (Individual), $129/month (Professional), $209/month (Business), $339/month (Standard), $499/month (Enterprise)

Integrations include Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads, and Twitter Ads.

DashThis, like ReportingNinja and Octoboard, allows users to connect PPC and SEM tools to the platform so that all performance data appears on a single dashboard.

This feature could be useful if you need to use two or more tools to monitor your PPC ads, traffic, and other campaign data.

The platform enables users to create and customize these overarching dashboards.

When creating a dashboard, DashThis provides three templates to choose from: periodic, rolling, and campaign. While the Campaign dashboard collects data about a specific campaign, the Rolling dashboard displays live data, and the Periodic dashboard displays data for a specific period.

DashThis also provides a library of pre-built KPI widgets for tracking and reporting on metrics such as cost-per-click, cost-per-acquisition, conversion rate, impressions, ROI, and return on ad spend. Users can also create their custom widgets.

This software would be a good choice for agencies looking to save time on PPC or SEM marketing reporting processes. They can use a dashboard to share and report live data to their clients or colleagues after creating one.

DashThis also provides a low-cost individual subscription for $39 per month, allowing users to launch up to three dashboards.

Earn Through Ads

Building Your PPC Toolkit

Before subscribing to one or more of these tools, consider your company’s budget and the number of accounts you’ll manage. If you work as a marketer for an eCommerce PPC agency or a large corporation, you may prefer enterprise software that includes all the necessary management tools. If you’re a startup or a freelancer, you might want to stick to the more affordable resources on this list.

Categories
Digital Marketing Social Media Marketing

Learn Everything About Facebook Business Page & Ads

The workings of any business are more acknowledged when performed with more proficiency with all the prime elements and the complexities complimented with more techniques. Your business needs more dynamic and complex approaches. If you’re prepared to educate the world regarding new products, seek new clients with an effective campaign for advertisement purposes. 

You can work over your set of timing and event or do something completely different to stand out for your potential clients. Social media advertisements and marketing can assist you with receiving your message against any other perfect individuals. The choices are unending for why you need to promote your business entity, yet we have a few tried and tested approaches going on about it — many of which you can perform free of charge.

What is a Facebook Business Page?

A Business page for Facebook resembles a free business site, a business entity that can expand its online presence. Like an individual Facebook profile, your Business page for Facebook incorporates its mechanism for receiving and sending notifications about updates, posts, warnings, and even new connections. They can connect with other clients’ work content through sharing, liking, and commenting.

Facebook Business Page

Key Advantages of Using a Business Page for Facebook

If you plan to create your own Facebook page for your business, you must go through the following tips. 

Mentioning The Prime Information 

If you wonder if the phone lines or any storefront is open, they may like to visit your Facebook page to explore. They’ll likewise need to know your location if you’re a storefront or your helpline email if you offer services from a distance. A business page by Facebook is an all-in-one store for enlisting this data.

  • Engage New and Longtime Customers

Not even your most loyal clients see what occurs inside your business daily except if you consistently share detailed social media content with them. Facebook Page is an incredible place to post shots from inside your storefront or behind the pictures with your team of professionals. You can boost the interaction of customers by updating followers on new products and discounts.

  • Know Your Audience

You’ll get insights into audience and dynamics if you have a Facebook Business Page. You can utilize the information to inform a strong dynamics of advertising approaches and focus on your projects better.

  • Lesser Marketing Costs

Commencing a Business page for Facebook is free, and several extra Facebook advertisement benefits with evaluations are either accessible or affordable. Integrating a Business page for Facebook into your advertising plan is a pocket-saving plan to reach more individuals – possibly a targeted group of billions – with fewer finances.

  • Boost Web Traffic

Connecting to the website of your business entity on your Business page for Facebook will drive more traffic to your site. The more individuals you get to your site, the better the chances of people perusing top-to-bottom depictions of your services and products. If you sell products online, people who hop from your Business page for Facebook your website could try and purchase something.

  • Improve SEO

Facebook Business Pages are remarkable for something other than your presence on your social media; they likewise aid your rankings in search engine queries.

How to Create a Facebook Business Page?

Now that you know a few advantages of working with a well-known facebook ads agency in India to make a Facebook Page for your business, now is the right time to begin making one. Follow these steps toward setting up your Page:

  • Create Your Facebook Business Page

The initial step in making a business page for Facebook is to ensure you’re setting up the right kind of record. Make sure you are making a Facebook Page, not a Facebook profile.

Create a Facebook Business Page

A profile is a Facebook account created to share individual data and photographs with loved ones. Pages are public profiles that let businesses and public figures with fans and clients. Clients need to “like” a Page to begin seeing updates from the Page on their News Feed.

  • Answer Questions

To make a Facebook Business Page, you should have an individual profile and adhere to the on-screen directions. While making a Page, the Facebook marketing agency will request some data, for example, a classification to portray your Page and your business’ name, address, and contact details. It’s significant to incorporate however much data as could reasonably be expected with the goal that clients can undoubtedly perceive your Page and track down data about your business.

  • Add Profile and Cover Photos

You have the choice to update your profile and cover photographs on your Facebook Business Page. It’s a great way, as attractive graphics and a visual brand lead to better engagement rates with your ideas.

  • Fill in the Appropriate Page Sections

You can add many segments to a Facebook Page; however, a few parts will be ideal for your business. Here are a few features you ought to consider adding:

  • Home: It is a section where the posts and all the updates are posited with many other live posts. It is one of the initial sections a user sees on the Facebook page. 
  • About: The significant parts of the Facebook page. You must fill in all the necessary information about the user, like contact details, website URLs, address, working hours, etc. People like to browse their work-related assistance via online platforms. So do not let your potential clients go away. 
  • Community: The Community section is where your potential customers have photos, posts, and recordings from show-ups. The potential customers can likewise look at your store here. It is a beautiful spot for your targeted groups to engage and comprehend your organization.
  • Events: You can make a unique page for your events and advertise upcoming events in this segment. When you plan an event on Facebook, you can welcome users and share detailed data about it in one spot.
  • Info and ads: This segment is intended to show your page transparency. It shows your followers any Facebook marketing you’re as now running.
  • Offers: This segment is intended to manifest transparency to your Page. It shows your followers any Facebook marketing you’re as now running.
  • Posts: This part is for all the posts, the timeline photos, and several other updates. 
  • Reviews: Under this same part, the costumes can share their review, which mainly means their experience that they have attained with your products or services. These reviews become the epitome of inviting references for your new potential customers. However, business owners can hide the tab according to their choice and requirements. 
  • Services: This section is dedicated to all your business’s services. You can mention all the necessary data and your specialties—for instance, description, pricing quotations, photos, and testimonials. 
  • Photos: The tab is designed explicitly for posting images that will show on your Page’s timeline and on the feeds of your friends and followers. 

What are Facebook Ads and Boosted Posts?

If you’re having issues reaching your potential clients organically, you can try paid marketing choices like boosted posts or Facebook advertisements. Boosted posts will be posts you put on your Facebook Page; you pay a charge to “support” the post to the focused groups. Then again, Facebook promotions with white label advertising agencies offer greater usefulness and placement decisions.

What are Facebook Ads and Boosted Posts

Facebook ads agency in India helps manage the Facebook ad campaign to make it more effective with boosted posts, making it simple to focus on a particular group. Target groups who like your Page or sections by area, gender, age, and interests. Since the platform gathers users’ information, it can focus on your promotion to those majorly keen on your offered products and services.

Should You Use Boosted Posts or Facebook Ads?

Facebook ads are more effective with boosted posts as they enable marketing approaches’ valuable elements. 

Here are a few advantages of boosted posts:

  • Simple Tactic: Boosted posts are the least complicated promotion method on Facebook. You pick your focused group, set a financial plan, and decide the length of your campaign. When the post is endorsed, your ideal focused group will see the post in their News Feed during the campaign.
  • Online Advertisement: While they have minimum customization choices, boosted posts are as yet considered marketing strategies and will be recorded as marketing on your billing statement.
  • Brand Awareness: for spreading awareness, boosting ads is one of the ideal decisions for making a solid brand presence and getting more and more popularity with all the comments, likes, and shares. 

Are you searching for practical and creative ideas with best practices? ROI Minds is here to provide all the necessary information to elevate your brand presence and take your revenue generation to the next level. It is one of India’s most loved and reputed companies that work to deliver satisfaction to their clients. This PPC company in India will guide you better and more effectively to help market your small business with incredible Facebook marketing tools.

Categories
Digital Marketing Social Media Marketing

What are Instagram Subscriptions? A New Way To Earn Revenue

Instagram, or IG, the popular photo and video-sharing app, has been a useful tool for digital content creators, from the Explore tab to your profile page. Several Instagram app features and aspects, such as Hashtags and Instagram shop, have enabled young and old content creators to gain followers and increase revenue. Recognizing the significance of monetization, Meta has developed a new feature for Instagram content creators: Instagram subscriptions.

Click to Subscribe!

The subscription feature isn’t new to the Metaverse platforms. Subscriptions were first introduced to the Facebook app in the year 2020. The new feature was created to assist app creators in maintaining businesses that relied heavily on their audiences and community members. Following positive feedback from creators on the Facebook app, the Metaverse brought the idea to Instagram to continue its work supporting digital content creators. As a result, Instagram subscriptions were born!

What are Instagram Subscriptions?

You might be wondering what Instagram subscriptions are. Instagram subscriptions are a new tool for content creators on Instagram, and this new feature allows devoted followers to support their favorite Instagram content creators.

By subscribing to your favorite Instagrammer, you will have the opportunity to assist them by providing a means to support themselves through their work, art, and posts. As a result, your favorite Instagram content creator can use Instagram subscriptions to connect with their devoted followers. Instagram subscriptions will have a unique feature that will allow Instagram content creators to give subscribers sneak peeks into their new and upcoming work, art, or future videos.

Creators can offer previews, exclusives, and sneak peeks at the following aspects of the Instagram subscription feature: Subscriber Lives, Subscriber Stories, and Subscriber badges.

Instagram subscriptions

Subscriber Lives will allow creators to broadcast private Lives to their subscribers only, and subscriber stories allow creators to create unique stories. Additionally, interactive story stickers can be used by content creators to engage and connect with subscribers. Last but not least, Subscribers’ badges will be available only to subscribers. Subscribers will be given a unique badge that will appear whenever a subscriber comments on their favorite content creators’ posts and videos. As a result, your favorite Instagrammers will always be able to see who their biggest fans are.

Who is eligible?

The Instagram subscriber feature is currently in beta testing. Only a few Instagram content creators in the United States can access the new subscriber button. To try out the new Instagram subscriber feature right away, here are a few Instagram content creators to follow and subscribe to:

Meta has stated that they intend to expand access to Instagram subscriptions to more creators in the coming months. Previously, when new features were added to the platform, content creators had to meet certain criteria. As a result, it can be assumed that one must be over 18 to be eligible for Instagram subscriptions in the future. They must also have over 10,000 followers and a creator or business account on the app. These creators must follow the platform’s monetization policies and community guidelines.

Pros & Cons 

With the new Instagram subscription feature, it is critical to consider the potential effects of the app. The subscription model contributes to a stable long-term income. Content creators will be able to generate and sustain revenue from their work. This could lead to better content management for Instagram creators. Allowing them to manage the time and effort better they put into their work. This model’s foundation also boosts content creator and follower relationships. Subscribers’ content could potentially be customized.

On the other hand, the Instagram subscription feature may increase competition among content creators. Everyone knows content creators and businesses are prone to following the latest trend, and this possible outcome may put off new and promising content creators. Furthermore, the subscription model allows for some degree of uncertainty. The startup phase can be unpredictable when one first begins creating content, and this could have a negative impact and leave a negative impression on aspiring content creators.

Instagram content creators

What are people in the community saying about it?

As of now, Instagram content creators’ reactions in the initial testing phase have been positive. According to @bunnymichael, “having subscriptions on Instagram allows me to build a more intimate relationship with my followers and fans.” “I am excited to cultivate those connections and make a lasting impact that will help sustain my work.”

We look forward to seeing how the Instagram subscription feature will benefit our favorite digital content creators and followers.

Categories
Digital Marketing

The Ultimate Guide to Digital Marketing

The perfect resource for beginner-to-advanced digital marketers looking to learn new skills or hone existing ones.

What is Digital Marketing?

Promoting and selling products and services through online marketing tactics such as social media marketing, search marketing, and email marketing is known as digital marketing.

When it comes down to it, digital marketing is just marketing. It is how today’s businesses get their message in front of their most qualified prospects and customers.

The first rule of marketing is to make the right offer at the right time and place. Today’s customers are online, spending time on social media, reading news sites and blogs, and searching for products and services.

Digital marketing places you in those same channels, allowing your best prospects to see you, learn more about you, and even ask questions about you and your products or services.

If you’re new to digital marketing, mastering all of the online marketing tactics used in digital marketing may seem overwhelming.

We understand.

And, yes, you will need to learn various strategies. However, they all work together to build a foundation for your company by attracting prospects, nurturing relationships, and making offers your target audience will appreciate and respond to.

Let’s look at how that happens in more detail.

How Does Digital Marketing Work?

Digital marketing is similar to traditional marketing in many ways. Smart businesses strive to build mutually beneficial relationships with prospects, leads, and customers.

However, digital marketing has largely replaced most traditional marketing tactics because it is designed to reach today’s consumers.

How Does Digital Marketing Work

As an illustration,

Consider your most recent significant purchase. Perhaps you bought a house, hired someone to fix your roof, or switched paper suppliers at your workplace.

You probably started by searching the Internet for more information about available solutions, who provided them, and what your best options were. Your final purchasing decision was based on the reviews you read, recommendations from friends and family, and the solutions, features, and pricing you researched.

The majority of purchases begin online.

In that case, regardless of what you sell, you must have an online presence.

The key is to create a digital marketing strategy that places you in all of the places your followers already hang out, then connect with them in various ways using various digital channels.

  • Content to keep them updated on industry news, problems they’re having, and how you’re solving those problems.
  • Social media distribute that content and then interact with them as friends and followers.
  • SEO (search engine optimization) is to optimize your content so that it appears when someone searches for the information you’ve written about.
  • Advertising to drive paid traffic to your website, where people can see your products.
  • And use email marketing to stay in touch with your audience and ensure they continue to receive the solutions they seek.

You’ll have an efficient, user-friendly digital marketing machine when you put all of these pieces together. And while building that machine from scratch may appear daunting, it is as simple as learning and implementing one digital marketing tactic at a time.

That is why we have created this guide: To assist you in developing or refining your own digital marketing strategy without the false starts and missteps that come with going it alone.

What Are the Benefits of Digital Marketing?

Having a strong digital presence will benefit you in a variety of ways:

  • It will make raising awareness and engagement easier before and after the sale.
  • It will assist you in converting new buyers into rabid fans who purchase more (and more often)
  • It will spark word-of-mouth, social sharing, and all of the benefits that come with them.
  • Presenting the right offers at the right time will shorten the buyer’s journey.

Learn the Strategies That Get Real Results

Be aware that the digital marketing landscape is constantly changing. Gurus, podcasts, and bloggers proclaim a tool or tactic to be hot one week and dead the next. The truth is that digital marketing is less about “digital” and more about “marketing” because digital marketing has matured, and its fundamentals are already in place.

Our goal at ROI Minds is to dispel myths about which tactics work and how to apply them to grow your business. We are vehemently opposed to so-called “gurus” who promote the latest “shiny object” or “quick fix” that claims to be the end of email marketing, digital advertising, or search engine optimization.

We’re all about the fundamentals here.

As you’ll see in this guide, these eight core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in a chapter of this Ultimate Guide to Digital Marketing, as shown below.

Ready to start?

1. Your Digital Marketing Strategy Template

Everything we do at DigitalMarketer is built on the strategic foundation of the Customer Value Journey, and it serves as the foundation for all other digital marketing disciplines and tactics.

The Customer Value Journey assists you in automating the entire customer acquisition process, allowing you to sell without being pushy or creepy and promote your product or service without being pushy or creepy.

Digital Marketing Strategy Template

The key is a “conversion funnel,” a multi-modal campaign that leads a prospect to the desired action seamlessly and subtly. And in a way that fosters trust and customer loyalty.

2. Developing a Content Marketing Strategy

When done correctly, content marketing will attract prospects and move them through a marketing funnel, resulting in more sales and growth for your company.

It accomplishes this by removing content marketing from the blog. What exactly do we mean by that? Simply put, content marketing cannot function if it is limited to blogging, and it’s much more than just blogging.

Because content marketing is a full-funnel strategy, it should provide valuable content at each stage of the Customer Value Journey. To guide your prospect through the Customer Value Journey, create content that meets their needs at the three conversion funnel stages: Awareness, Evaluation, and Conversion.

You’ll learn everything there is to know about it, including how to plan your content marketing.

3. Crafting a Digital Advertising Plan

The key to effective digital marketing is traffic. If you master traffic acquisition, you will have a strong foundation for increased sales and growth.

But remember that digital advertising is more than just putting up an ad and hoping for the best. (Well, you could, but it’s not the most effective paid traffic strategy) You must have a strategy and understand how to separate the winners from the losers. (Yes, some of our advertising campaigns also fail!)

We rely on seven types of ads generated.

  • Sales (to the tune of 3,858% ROI positive)
  • Leads (we’ve generated as many as 72,033 leads from one campaign)
  • Retargeting audiences (almost as good as an email list, you’ll want to know how to build retargeting lists)

4. Developing a Social Media Strategy

Going “social” is more than just being active on Facebook and Twitter. It’s about being present where your target audience congregates so you can interact with them, build relationships, and make offers that your followers will appreciate.

Being social is important because 79 percent of US internet users use Facebook, and more than half get their news from social media. However, there is more to social media marketing than simply being present. Your ultimate goal isn’t more “Likes.” It means more sales. As a result, we’ve divided social media marketing into four stages of the Social Success Cycle.

5. Following Email Marketing Best Practices

  • Let go of any rumors to the contrary. Email is alive and well, and if you know how to use it, it can help you grow your business exponentially.
  • In fact, according to a DMA and Demand Metric study, email has a median ROI of 122 percent. This is four times more than any other marketing channel! Of course, mastering the fundamentals is the key to generating that ROI. Examples include.
  • Make certain that your emails are delivered to your prospects’ inboxes.
  • Having your email read
  • Creating engagement so that your prospect will take the action you request.
  • Streamlining the entire procedure

Email Marketing Best Practices

6. Designing Your Search Marketing Strategy

Search marketing has evolved dramatically in recent years. However, we see this as good news! Search engine optimization (SEO) can increase your website’s traffic and visitor trust while supporting your other digital marketing disciplines.

Google releases an algorithm update annually (or sometimes every few months). Search marketers who “game the system” often take a beating and lose their rankings. However, white-hat search marketers who understand Intent-Based Search Marketing perform well. Because they are optimizing their website first and foremost for their users, which is what search engines care about.

7. Applying Website Analytics to Your Digital Marketing

If numbers aren’t your thing, we’ve got you covered. Website analytics is a powerful tool for helping you figure out what’s working, what’s not, and what to do next.

And the way to get started has nothing to do with numbers, and it’s simply about asking the right questions.

  • What types of visitors are failing to convert?
  • Are we producing content our audience wants?
  • Which pages can produce more leads and sales?

Once you have the answer, you must follow three guiding principles.

  • Give data a job
  • Use testing to turn your questions into strategies
  • For the things that are hard to measure, give them context

8. Leveraging Conversion Rate Optimization to Drive Growth

Conversion rate optimization (CRO) may appear difficult, but it does not have to be. It’s a straightforward process that anyone can learn to convert existing traffic into leads and customers.

Most marketers associate CRO with A/B testing to determine the best button color or hero image. However, testing is only one of eight steps in the CRO Cycle.

To see significant improvements in your digital marketing, you must complete the entire cycle. Creating a tried-and-true process for converting mediocre offers into winners and existing winners into cash cows. Learn the entire CRO Cycle to make small changes that can increase 1 percent returns to 10%, 25%, or higher returns.

What’s Next?

Now is the time to hone your abilities and get all of the cogs in your marketing machine turning smoothly and efficiently.

Categories
Digital Marketing Sales & Marketing

Set Up Your First Basic Sales Funnel In Just 3 Days: Here’s How!

A sales funnel strategy doesn’t have to be difficult. If you’ve never created one for your company before, We’d advise you to keep it simple. That way, you can learn as you go, see results right away, and grow your funnel. This post was written to provide new beginners with an easy-to-follow guide to setting up that funnel. This will be useful if you have a brand new business, haven’t launched yet, or have launched but are new to marketing your business online. And, if you don’t have any technical experience and despise jargon, we’ve done our best to keep this guide simple, non-technical, and jargon-free.

What is a Sales Funnel?

A sales funnel is a collection of tools and systems used to collect leads. They aid in transitioning a stranger to a prospect, a lead, and a customer. They frequently include a freebie to entice people to sign up online (a lead magnet). They also include a page where people can sign up for the freebie by providing their email address (an opt-in page). Finally, they include a method for automatically sending promotional emails to that lead (an autoresponder).

That is a simple funnel. There are far more complicated funnels out there, with extra bits and pieces. But we’ll ignore those in this post; if you’re new to all of this, don’t worry about them.

3-Day Plan – The Simple Sales Funnel Strategy for the Beginner Marketer

Day 1 – Create a Quick Freebie

Create a 1 page PDF freebie for your existing audience. If you’re not sure what that should be, survey them (we’d recommend Survey Monkey). The freebie should be enticing enough that visitors are willing to give you their email address to get their hands on it, and it should solve a burning problem that they are currently experiencing.

 

Create a Quick Freebie

 

You might be surprised that we suggest a 1-page freebie. After all, you’ve probably seen things like eBooks and video series given away for free. But there are two reasons why we suggest a 1 page PDF:

  1. Firstly, it’s quick. That’s important because the faster you get your lead generation funnel up and running, the faster you can see if it’s working for you or not. It’s about getting something done, not about it being perfect.
  2. Secondly, short guides are massively appealing as long as they do a good job of solving a problem, so a 1 page PDF can be just as valuable – if not more so – to your audience. Think of it this way. Imagine you have eczema, and you are desperate to get rid of it. You can either get a free 30-page book with 1000 remedies or a 1 page PDF with the one definitive remedy that works in 95% of cases. Which one would you prefer to read?

Day 2 – Put Together Your Optin Page

An optin page looks something like this:

If you use Clickfunnels or Unbounce, this is easy to set up. Both platforms are designed for the non-techy. They have easy add and remove features and ready-made templates you can use – that’s your best bet as a beginner because you can forget about fancy design and just edit them with the appropriate headline text to advertise your freebie.

 

Put Together Your Optin Page

 

Don’t worry about setting this up if you haven’t done so before. The most important thing to focus on when your optin page is your headline. This is the big, 1-2 sentence headline you use to capture attention and attract your ideal client to your offer. I always aim to spend several hours brainstorming headlines when I write an optin page – it’s that important.

Don’t forget that when putting together this page, you’ll also need to set up a thank you page for visitors to go to once they’ve entered their email address. Again, if you are using Clickfunnels or Unbounce, this is all in place for you, so you just need to make sure your thank you page has some nice, friendly wording on it (top tip: use your thank you page to encourage your users to go straight to their inbox and open the email you’ve just sent them).

Day 3 – Link up to a Three-Day Autoresponder

Lastly is the autoresponder. Naturally, if people are giving you an email address, you need to be able to send them emails. An autoresponder lets you pre-write emails that will send automatically once someone joins your email list. We recommend – for a basic sales funnel stage – a series of 3 emails:

  1. A welcome email to be sent immediately containing a link to the freebie they’ve just signed up to;
  2. A second email on day two is packed with lots of value so that they can get to know you better; and
  3. A day three email either with more value or a small promotional offer.

 

Link up to a Three-Day Autoresponder

 

You’ll need to integrate your email autoresponder with your optin page platform – i.e., Clickfunnels or Unbounce. There will be instructions on integrating this (too much to include in this post), but it’s pretty simple to set up. We always recommend Clickfunnels because they have a really good support platform, so if you get stuck and can’t figure it out, there’s always someone on support chat to help sort it.

What Should You Expect Once You’ve Set Up Your First Sales Funnel Strategy?

We’d aim for a conversion rate of around 20% for a beginner. For every 100 people visiting your optin page, 20 sign up to your list. While that may sound like a big number, it’s very achievable, and I often create optins that convert double or triple that rate, but 20% is a good figure to aim for if this is your first sales funnel stage. The platform we’ve recommended has a reporting function to see your conversion rate every time you log in. If – after the first 100 visitors, your conversion rate is below 20, that’s the time to start having a more detailed look at your funnel – things like traffic quality, headline quality, and the actual freebie you’re offering might need some attention from you to get that figure up.

 

You now have a lead generation funnel in place that’s allowing you to convert a good percentage of traffic who discover you online. These are incredibly valuable leads to who you can promote and market your business. If you have a good quality traffic source in place – via your blog, Instagram, Pinterest, Facebook, or Twitter, you should find that this funnel will tick over nicely for a long time, with minimal input from you. That’s when it starts to become an asset. It means you have a lead generation tool in place and growing 24/7, even when you go off to the South of France for two weeks to soak up the sun.

Categories
Digital Marketing TikTok

How to Create Killer TikTok Ads Campaigns That Works

TikTok, like any other ad-supported platform, has an algorithm that determines which ads are shown to which users and when.

Fortunately, TikTok followed in the footsteps of Facebook and Google’s ad ranking algorithms and did not simply serve up the ads with the highest bidder. TikTok’s algorithm also considers the ad’s quality and the likelihood that TikTok users will interact with it. All platforms—TikTok, Google, Facebook, and others—love to keep their algorithms under wraps, but we still know how TikTok ranks ads.

In this article, we’ll explain how the TikTok ad rank algorithm works and walk you through getting started with TikTok advertising, from TikTok advertising options to creating a TikTok video.

TikTok Advertising Structure

Campaigns, ad groups, and ads are part of TikTok’s advertising structure.

Doesn’t this sound similar to Google Ads? This section will walk you through how to use this structure to create a successful advertising campaign that your TikTok fans will engage with.

When you understand how your campaigns are structured, you can create better target audiences, design better creativity, and spend your advertising budget more effectively. Finally, this enables you to broaden your ad reach, improve ad performance, and meet your TikTok ad campaign objectives.

Campaign

Creating a Campaign is the first step in creating a TikTok ad. Setting a campaign objective, or what you want your ads to do for your brand, is part of this.

TikTok offers a variety of objectives to choose from, such as traffic (increasing traffic to your website) and App Install (increasing the number of people who install your app), among others. You’ll choose your objective and budget before creating your ad group for your TikTok ad campaign (daily, lifetime, or limitless).

You can have multiple ad groups within each campaign, allowing you to optimize your ads and track their performance.

Ad Group

TikTok lets you choose specific ad placements, set campaign budgets, target specific audiences, set optimization goals, and bid for each ad group.

Here’s how to set up your ad group:

  • Choose your TikTok ad placements
  • Fill out the ad details
  • Choose your target audience
  • Set up a budget and schedule for your TikTok ad
  • Choose optimization goals and a bidding method

From there, you start creating ads!

Each ad group can house a single ad or multiple ads. This means you can compare different ads and optimize your TikTok ads based on their performance.

Create campaign for Ad Group

Ad

Here’s the part that’s the most fun for us creative types—creating your TikTok ad! Ads are what your target audience will get to see as they use TikTok.

Setting up your TikTok ads involves just two steps:

  • Uploading images or videos that will be used in your TikTok ads
  • Add ad copy and call-to-action buttons

TikTok’s advertising platform gives you basic video creation tools, making it easy to create engaging ads without a production team or video editing experience.

Once you’ve created your ad, that’s it! You’re ready to run.

TikTok Advertising Options

TikTok is still a relatively new platform, as are advertisements on it. TikTok, on the other hand, has a few mobile advertising techniques that brands will appreciate.

To run promotions on TikTok, you must currently work with a TikTok advertising representative. This isn’t ideal when you’re used to using a self-service bidding platform and managing your advertisements.

This is likely to change as the platform develops. TikTok has a self-serve ad platform in beta testing, and the consensus is that it’s simple to use and helps increase brand awareness, but targeting, interface, and metrics are still lacking.

TikTok offers a variety of advertising options even without a self-service advertising platform.

Biddable Ads

In-feed video ads are TikTok’s only biddable ad option. These are the ads that appear in TikTok users’ video streams.

In-stream biddable ads aren’t as disruptive as other ad formats, but they can also be easily overlooked.

You can buy biddable ads using the following models: CPC (cost per click), CPM (cost per 1,000 impressions), or CPV (cost per view) (cost per view, 6 seconds).

The following audience targeting strategies are available for TikTok’s biddable ads:

  • Age
  • Gender
  • Location
  • Interest
  • Device type

You can use your targeting lists if you have them. TikTok also intends to broaden its targeting capabilities to include more demographics and behavioral components.

Biddable ads have a $500 minimum campaign spend requirement, but TikTok encourages advertisers to invest the amount necessary to collect enough data to produce results. This appears to imply that ad spend should be significantly higher than the $500 minimum.

TopView

TopView is a TikTok ad format that uses video to reach and engage a large audience through visually appealing ads. These audio-on, full-screen ads can last up to 60 seconds and maximize visibility and brand exposure by appearing when a user opens TikTok.

TopView advertisements can be linked to either an external or internal landing page.

Brand Takeover

Brand takeover ads are the advertisements that appear as soon as you open the TikTok app. Because the ad appears as soon as you open the app, you can be confident that your ad reaches its target audience.

These ads are limited to a single advertiser per day, which makes sense given that they can be used to send paid traffic out of the app immediately.

Brand takeover ads have a high entry barrier and are significantly more expensive than biddable ads.

Hashtag Challenge

TikTok thrives on difficulties.

Brands collaborate with TikTok advertising representatives to create a unique and engaging hashtag challenge, encouraging TikTok users to participate in the campaign by creating related TikTok videos and including the hashtag in the content.

These advertisements will run for six days.

Because TikTok users are naturally drawn to creating and sharing videos, hashtag challenges are an excellent way to increase engagement with user-generated content.

There is also a Hashtag Challenge Plus for eCommerce retailers. Users can browse and even buy products related to the sponsored challenge using this ad type.

Kroger was the first company to try TikTok shopping. The retailer’s #TransformUrDorm campaign yielded several positive results:

  • A large increase in ad recall
  • An increase in those associating Kroger as a back-to-school shopping destination
  • An increase in users’ likelihood to shop at Kroger in the next three months
  • KPIs of views and engagement rate above the brand’s benchmarks
Hashtag for tiktok

Branded Effects

TikTok, like Instagram and Snapchat, provides branded filters and lenses.

Brands create their filters, 3D objects, and other interactive elements. The elements are then made available to TikTok’s users. TikTok users then use the elements, increasing brand awareness.

Shoppable TikTok Videos

Shoppable TikTok videos are one of the advertising options available for TikTok influencers to test.

Similar to Instagram’s Shoppable posts, these ads allow brands to add a URL to their TikTok advertising videos and direct traffic to their eCommerce site and product pages.

This advertising option is highly sought after by eCommerce brands and retailers, but there is no set date for Shoppable videos to become available, if at all.

How TikTok Ranks Ads

Now that you’ve learned more about TikTok’s advertising structure and options let’s look at how TikTok ranks ads.

While TikTok prefers to keep the details a secret, we can learn about TikTok’s ad ranking system from the experiences of ad buyers familiar with the platform. TikTok ad rankings are determined at a high level by ad relevance, ad quality, and bid price.

This is similar to many other advertising platforms in that, while the bidding is important, higher quality, more relevant ads will be displayed more frequently. The idea is that better ads will generate more engagement and generate more revenue for the advertising platform.

Now that you better understand TikTok’s advertising structure and options let’s look at how TikTok ranks ads. While TikTok prefers to keep the details a secret, we can learn about TikTok’s ad ranking system from the experiences of ad buyers who are familiar with the platform. TikTok ad rankings are determined at the most basic level by ad relevance, ad quality, and bid price.

This is similar to many other advertising platforms in which, while the bidding is important, higher quality, more relevant ads are shown more frequently. The idea is that better ads will elicit more engagement and thus generate more revenue for the advertising platform.

As TikTok expands, we can expect to see the launch of a self-serve advertising platform open to all and new ad formats and measurement tools.

Increased competition for ad rank will result from this expansion.

How to Create a TikTok Advertising Campaign Step-by-Step?

Sign up For a TikTok Ads Account

Begin by going to the TikTok Ads homepage and clicking on the Create an Ad button. TikTok advertisers must go through a TikTok advertising representative, so you’ll need to fill out a form with your company’s information.

Following that, within 48 hours, a representative will contact you to set up your TikTok advertising account.

Create a TikTok Advertising Campaign

You’ll have access to the TikTok Ads dashboard once your TikTok advertising account is ready.

Select the Campaign tab at the top of the TikTok Ads dashboard and click Create.

Next, decide on a campaign goal. You have the following options:

  • Traffic
  • Conversions
  • App Install

Create a TikTok Ad Group

You’ll need to create an ad group after setting up your TikTok ad campaign. This is where you select ad placements, define ad details, select a target audience, and fine-tune your budget, schedule, bidding method, and delivery method.

Placement and Ad Details Placements are the locations where your ads will appear. TikTok recommends using Automatic Placements so that its system can optimize ad delivery across placements and reach more people.

Select Placement allows you to select where your ads will appear manually.

TikTok also provides a block list option for Japanese advertisers (Pangle). You can add unwanted placements to your block list to prevent your ads from appearing there.

Next, you’ll need to fill out details in the Ad Details section about what it is you’re promoting.

Here are the details you’ll need to include:

  • Promotion Type: Depending on the campaign objective for your TikTok ad, you can choose from two promotional types, app install, and website.
  • Display Name: Add a brand or app name to display to your audience.
  • Profile Image: Upload a profile image to be shown to your audience as part of the ad (no more than 50KB, aspect ratio of 1:1).
  • Category: Choose an ad category that best describes your promotion. This will help TikTok’s advertising optimization model run more effectively.
  • Ad Tags: Add keywords to describe your App/Website (up to 20 tags). TikTok’s algorithm will use the tags to match your ads with the right audience.
  • User Comment: Enabling this feature lets your audience comment on your TikTok ads.

Set Creative and Targeting

TikTok has an Automated Creative Optimization feature that will automatically generate combinations of your creative assets (images, videos, ad copy), delivering only the highest-performing combinations.

After you’ve uploaded your ad creative, you’ll need to define your target audience. TikTok Ads provides several targeting options to help you reach the right audience for your ads.

TikTok, like Facebook, allows you to create and exclude a custom audience or lookalike audience. You can also narrow your audience by age, gender, interests, operating system, and even mobile carrier by targeting users based on demographics and devices.

You can also target your audience by demographic and device, such as age, gender, interest, operating system, and carrier.

Again, if you have a list you want to target, you can upload a CSV, TXT, or ZIP file here.

Set a Budget and Schedule

After you’ve decided on your goal, you’ll need to set a budget and a timetable for advertising. You can set the budget for your ad group under the Budget & Schedule tab by selecting Daily Budget or Lifetime Budget from the dropdown.

Set the duration of your ads next. You can specify specific times of the day or week and the dates you want your ad to run.

You must now establish a budget pacing strategy. You have two options here: 

  1. The Standard delivery method distributes your budget evenly throughout your ad campaign.
  2. The Accelerated delivery method uses your advertising budget as quickly as possible.

The retailer can then select an optimization goal, and bidding will then be fine-tuned in accordance with those objectives.

Various optimizations will be billed in various ways. For example, you will be charged on a cost-per-impression (CPM) basis if you optimize for impressions. When optimizing for clicks, however, you will be charged on a CPC basis.

Conversion fees are based on an optimization cost per click, ensuring that ads are only shown to people who are most likely to convert. You’ll bid on the expected conversion cost for conversion goals but pay per click.

If you choose to optimize for conversions, you must first create conversion events in the Library section by tapping on Conversions and setting up conversion tracking with a pixel.

You’ll also be able to enable TikTok’s Smart Optimization feature. If you enable this feature, TikTok will constantly optimize your video.

Set up a TikTok Ad

It is extremely simple to create a TikTok ad. Simply upload your edited videos or images, or use the ads platform’s simple video creation tool to create eye-catching ads.

Add Your Imagination

On TikTok’s ad platform, you can select an image or video ad format.

You can upload media from your computer, add media from your library, create a new video, use a video template, or use the Smart Video feature, which analyses your media to create great videos.

Finishing Up

Once you’ve got your ad creative uploaded, choose a cover photo and preview your TikTok ad.

You’ll also need to enter a name for your ad, add text to your ad, and finally add a call-to-action.

When you’re all done, click Submit.

marketing on TikTok

Summary

TikTok’s user base continues to outpace all other social media platforms, creating a huge opportunity to generate sales and boost your brand via the platform.

Do your homework before diving into TikTok advertising, but if your target audience is already on the platform, there’s no reason not to get in early.

Are you looking for more ways to leverage this rising star? Our ultimate guide to marketing on TikTok (we can link one of TikTok Advertising blogs here?) will teach you everything you need to know.

Categories
Digital Marketing Facebook Ads

Facebook Marketing: Why Is It Important for Your Business?

One of the most well-known social networking sites is Facebook. It currently has over 2.89 billion monthly users and shows no signs of slowing down soon. As a result, because it allows them to connect with millions of people at once, Facebook has become an excellent platform for business owners and companies to promote their products and services.

Regrettably, not all businesses make use of Facebook marketing. This post will explain why every business needs a solid Facebook marketing strategy if they want to succeed with their branding efforts. You can use these tips to boost your company’s Facebook presence and attract more customers online.

Facebook is the Most Popular Social Networking Platform

Facebook is currently the most popular social networking platform, with 2.89 billion monthly active users and 9 million advertisers. It means you can reach many people at once, and it also allows you to connect with customers who may not be on other social media platforms yet. Furthermore, many users use this site to get news or learn about new products and services.

In fact, according to Neil Patel’s findings, social media accounts for 73% of digital content discoveries, while friends and family account for 67%. Furthermore, users are spending more time than ever before on Facebook; they spend 20 to 30 minutes per day on Facebook alone.

You should take advantage of these statistics because they show that if your company is active on this platform, you will have a better chance of gaining more clients online. We will discuss ten reasons why Facebook marketing is important for every business, and let’s get started helping you even more.

#1. You Can Target Mirco Audience (Exact Audiences)

It’s no surprise that social media is a hotbed for advertising, but Facebook has just turned the heat up a notch. Advertisers can find who they want to reach and target based on their interests or preferences using their data-rich platform.

As a result, Facebook can assist you in attracting the exact audience you seek as a customer.

Facebook has a highly detailed and in-depth targeting system that allows you to reach a specific person or group of people based on your marketing objectives rather than a broad audience. Businesses can target their audience by creating ads that are segmented by criteria such as:

  • Your Desired Gender
  • Age
  • Location of Audience
  • Spoken Languages
  • Interests (expressed interests, likes, and hobbies from their Facebook profile)
  • Education Level or History
  • Job Title
  • Their Income
  • Political Affiliation (if they have)
  • Claims according to your Product or Service
  • Behaviors and Recent Purchases
  • Major life events
  • You Can Drive Call To Action

It should be no surprise that a call to action is one of the most effective ways to ensure campaign success. Consider this: what good is marketing if there is no indication of what your company wants its customers to do? Your CTA could be to share this article with business-owning friends or visit your website.

Facebook ads enable you to select your target audience and create a campaign around them. The best part is that it will reach people who have previously interacted with your brand, making it an easy way to maintain engagement.

Companies can use Facebook Insights to target the most relevant people with their messages. These insights assist marketers in better understanding consumers and what they like, want, or require to reach them more effectively across various device types, such as desktop computers, smartphones, and tablets.

The platform also uses aggregate data on people who interact with your brand page and data on how they interact on Facebook, which can be used for custom audiences created by advertisers within “Facebook Audience Insight” and then moved over to “Ads Manager.”

#2. Facebook Provides Highest Retail ROAS

Facebook advertisements are an excellent way to promote your company. According to Forbes, the average return on ad spend for Facebook ads is an astounding $8.75 per dollar.

Even if you spend $10 to acquire a new customer through Facebook and only make $5 from them, you still make a profit of $4.75 from ROAS because you didn’t have to spend anything else to convert that customer.

Facebook Provides Highest Retail ROAS

It’s just one example of how effective this all-in-one platform can be for your company if you’re willing to put in the effort because Facebook’s ad dominance will already account for 40% of annual digital display ad revenue this year.

If you do not use this platform in any way, it may cost you. For most people, Facebook is simply a fun way to share information with friends and family. However, it is a fantastic marketing opportunity for advertisers that should not be passed up.

And with a click-through rate of 80%, Facebook is a highly effective place to invest your marketing budget. So, what are you holding out for? Please get in touch with our social media experts right away if you need assistance with this.

#3. A Better Way to Display Ads

One of the many advantages of Facebook Advertising is its ability to do conversion tracking and that it offers a wide variety of ad types, some not available on other social media channels. There are multiple types of ads to choose from for Facebook business advertising:

  • Photo: These are static images with a caption.
  • Video Ads: Advertisers can set video ads to appear in the stream, user feeds, or Stories.
  • Stories: A story ad can be customizable and take up the whole screen. Stories ads can be videos or static images, and tapping on them will take users to your site (or whatever you set).
  • Messenger Ads: During Facebook Messenger conversations, these ads appear.
  • Carousel ads: Users can scroll through up to ten static images in a carousel ad.
  • Slideshow: These advertisements use motion, sound, and text to create short videos.
  • Collection: Users can interact with a collection of products through a single advertisement.
  • Playables: An interactive demo game that users can play before downloading an app or game.

One of the advantages of advertising on Facebook for your business is that you have a lot more flexibility regarding the type of ads you can create.

There were limitations and restrictions on how many words could be used with text-only search engine PPC, but now marketers can use video, photo, or any other media.

We like the best about Facebook Ads because it gives us a lot more leeway when designing campaigns. After all, the various types allow us to create creative visual graphics with multimedia elements such as videos, photos, etc.

#4. Affordable and Low-Cost Advertisement

Facebook ads are an excellent way to promote your business. They are inexpensive but provide a high return on investment. Businesses can be confident that their money is well spent with this form of advertising, with an average cost-per-click of $1.72 across all industries and only $0.45-$0.70 per click on Facebook.

You can test your ads without wasting money on ads that don’t work (which is advantageous because Facebook allows you to run your ads with a daily budget of $1 per day for as long as you want).

Posting your content on Facebook will also increase organic reach to your page, allowing you to promote an offer or product. It’s important to remember that over 2 billion people use Facebook every month, so it’s impossible for any business to go unnoticed on this network.

All of the features listed above work together to make Facebook Advertising a tool that can be used by any type of business on any budget. You can use their advanced targeting, analytics, and ad optimization to get the best ROI. It is simple to get started, but if you require assistance with your advertising campaigns, please contact us right away.

#5. You Can Track Your Return on Investment (ROI)

It is critical to calculating ROI when running any type of marketing campaign. Facebook provides detailed analytics on your ads and who is viewing them, allowing you to see if there is a significant difference between your ads and other types of content.

This will also allow you to improve your content over time and ensure that your Facebook efforts are not vain.

You can track your ROI on other social media platforms, but Facebook provides more detailed information. This means that Facebook advertising is an important part of reaching potential customers who may not be aware of your brand but will be because their friends have been discussing it.

#6. Facebook Ads Give Very Fast Results

Facebook ads are ideal for brands that want to leverage both short-term and long-term digital strategies because they can begin producing results as soon as you go live. However, they are most effective when time is of the essence, such as during seasonal sales or when introducing a new product line.

Some businesses are more concerned with immediate results so Facebook advertising may be a better fit for them than other platforms.

You can quickly create ads with the right messaging and target specific audiences, ensuring that your potential clients see only what you want them to see and are not distracted by irrelevant posts or information.

They don’t have to search or be actively looking for something – they only need to be a fan of your page or live in your targeted geographic location.

#7. Facebook Ads for Your Specific Business Goals

Marketers can now choose from various advertising objectives that will help them meet their business objectives. This is ideal for businesses that want to prioritize different results from their advertisements.

For example, a seasonal retailer or business that wants to increase sales for a specific product line can use this feature to select objectives such as reaching people in their targeted market or getting them to visit your online store, which will result in increased profits.

The ability to prioritize business goals attracts many businesses to Facebook advertising. However, it is not the only important aspect of their system. They also make it easier to learn from your mistakes and strive for success with each new advertisement you create.

#8. Platform with the Largest Audience in the World

Every day, millions of people from all over the world use Facebook. Your potential customers are most likely already on the platform, and they can be targeted based on their interests, age, gender, location, and other factors. You won’t have to waste time looking for them outside of your target demographic.

So, whether you want to reach a specific group of people or a global audience, Facebook advertising makes it easier than ever.

Platform with the Largest Audience in the World

This is an investment that any company should consider for these and other reasons. Don’t solely concentrate on one strategy at the expense of another. It is preferable to diversify your efforts by utilizing various types of marketing across multiple platforms.

Whatever your company’s online presence goals, such as expanding its audience, increasing sales, or building brand loyalty, we can help. Facebook advertising can assist you in getting there faster.

#9. A/B Ad Testing for Performance Growth

Facebook Ads provides a wealth of information that can be used to improve your advertising methods and accelerate the growth of your business. When you create ads, you have the option of running them in two ways – “A/B.” This auto-optimization tool will show users both variants of an advertisement for comparison, allowing you to determine which ad performs better against one another.

There is no other platform that produces results as quickly as Facebook marketing. After you’ve created your ad, all that remains is for the target audience to see it, and once they do, data is available that will tell you everything you need to know about your audience and how they react to the ad.

Whether you’re A/B testing or not, the real-time feedback data from Facebook ads is a great resource for marketers to learn more about their audience and how they interact with content. These insights can assist you in connecting in a more meaningful way relevant to your customer base, resulting in better business performance in the long run.

If you want to use Facebook for business marketing, you must first understand its ad format. Because the platform is designed for businesses, certain best practices should be followed when creating ads for them to be seen by potential clients.

#10. Pay-Per-Click Ads on Facebook

Facebook charges you based on how many times a user clicks on your ad and visits your website. It is less expensive if they do not click because there are no additional charges for impressions once someone lands on your page – only if they click.

Then you can compare the number of clicks received by each ad and look at things like demographic information and how long they spent on your page after landing.

This allows you to understand what content resonates with each audience, making it much easier to create similar messages that drive site traffic and lead generation through your Facebook marketing.

Pay Per Click Ads on Facebook

Aside from the data provided by a/b ad testing, there are other ways to use Facebook advertising to accelerate your business’s growth.

Running ads for specific products, for example, will help increase sales, and you can deliver special limited-time offers or exclusive deals to customers in their area as they see your ads.

This is great because it increases loyalty and encourages repeat visits, converting those targeted potential customers into actual paying customers rather than just people who may return later. Online businesses are constantly on the lookout for new traffic sources, but the beauty of Facebook advertising is that you don’t have to rely on just one.

Conclusion

However, half of the 9 million advertisers have not used it to its full potential. You can use Facebook’s targeting features to reach your target audience while also integrating other paid-marketing efforts with organic posts on a user’s timeline or in their News Feeds.

The ability to incorporate content from social media sites such as Facebook into our advertising is an excellent way to improve success rates–and we saw this firsthand when we looked at how many users could find what they needed solely through these networks (90 million).

However, there was still room for improvement: only half of those who used Facebook solely as part of their digital strategy had been active on the network within three months. Combining organic and paid marketing tactics can help you achieve higher success rates.

Categories
Digital Marketing Social Media Marketing

7 Facebook Video Marketing Hacks You Should Master

In the present times, Facebook has stood up and become one of the best brand promoting platforms. Along with it, many other such platforms have crowded up altogether to create a vast competitive zone in brand recognition and awareness. Talking about promotion and spreading brand awareness via videos is essential for all these platforms.

Here are 7 Facebook video hacks one is ought to master to achieve success:

#1. Frame the Video Strategically

According to a recent analysis, the average attention span of viewing an average-length video is about 8 seconds. Therefore, framing the initial seconds should be planned out strategically. What kind of audience to target, how quickly to display the message to the people and which angles to use to grab the attention – all these factors are crucial in planning a successful strategy.

Frame the Video Strategically

#2. Keep it Short and Meaningful.

Short videos tend to hold more attention from new and existing audiences. Facebook recommends using most videos of about 5-15 seconds. Since shorter videos have better completion rates, displaying the right message will be a success. 

#3. Display Your Brand Instantly

To see positive results for your video ads, it is important to showcase your brand in your video’s first 3-4 seconds. Your brand’s value or market appearance may drop in case proper branding isn’t done in the ads.

#4. Place CTAs in the Videos

As per a recent survey, people who’ve placed CTAs (Call to Actions) in the middle of the videos have observed better performance of their ads. This is because the engagement rate tends to increase as not many people plan to stick till the end of any video.

#5. Optimize for Mobile Placements

It is crucial to edit a video based on how people would watch it on their mobile phones. For a video, the mobile user experience is to be thought out first to showcase a message, create brand awareness, and attract as many people as possible. 

#6. Test Out Silent Videos

In 2016, Facebook revealed that videos with no sound encapsulated about 80% of the total video views. This is because most users prefer to watch video ads with the sound turned off. In addition to creating videos with no sound, one can place subtitles in the videos to keep the audience engaged for as long as possible.

#7. Make Square or Vertical Videos

The recommended aspect size of the videos is either 9:16 or 1:1. It means that vertical and square videos are preferred to obtain a better result. These videos take up more space in the feed, thereby receiving more attraction.

Make Square or Vertical Videos

Conclusion

To conclude, one can observe a better engagement rate and hence, a better performance if the above-mentioned factors are obliged to the fullest. Since the world of marketing on Facebook is ever-evolving, one can always test and try new strategies to avail success.

Categories
Digital Marketing Sales & Marketing White Label Services

5 Best White Label Email Marketing Software Services Compared

Suppose you’re an agency or freelancer looking to expand your services to include email marketing. In that case, you’ll most likely need some white-label software that allows you to manage multiple client accounts while applying your branding.

You don’t want software logos all over your reports and dashboards as a professional agency, especially if you provide client access to the platform.

Of course, you could create your email marketing software, but this isn’t always feasible – or even necessary – when there are excellent platforms already providing white label solutions.

What is White Label Email Marketing Software?

White label email marketing software lets you remove the branding from existing platforms and customize their dashboards. The idea is for agencies to use these platforms to provide email marketing services instead of developing their software solutions.

What’s the Significance?

You’ll need to provide reports to your clients to show them how your services affect them. In many cases, you’ll also want to grant your clients access to certain parts of the platform so they can access reports or even create their email templates, campaigns, and so on.

Regardless of how much access your clients have to your email marketing platform, you want your agency’s logos, URLs, and other branding elements to be present – not your software provider’s branding.

This is the main selling point of white label email marketing solutions, and we’ve included five of the best options in this article for you.

#1: ActiveCampaign

Key Features:

  • Custom domain
  • Replace the ActiveCampaign logo with your own
  • Modify HTML and CSS for button colors, borders, fonts, and other elements to match your brand
  • Add/remove buttons and other options
  • Remove all references and links to ActiveCampaign
Active Campaign

ActiveCampaign is our primary email marketing software, and the platform’s excellent automation features and integration options clinched the deal for us.

ActiveCampaign, as a white label option, also provides more flexibility than Sendinblue. Aside from custom domains and logos, you can also change the style of the interface to match your brand. You can change the color of buttons and borders, font styles, and other design elements if you’re willing to tinker with some HTML and CSS.

You can also remove buttons entirely or add them to other interface parts. Importantly, ActiveCampaign ensures that all references and links to itself are removed from the platform.

#2: HubSpot

If you run an agency, you’ve probably heard of HubSpot.

Thousands of agencies have joined HubSpot’s partner network, despite their platform being not specifically white-labeled. But first, consider why HubSpot’s platform is a good fit for agencies.

HubSpot has the distinct advantage of being a sales and marketing platform. HubSpot can do an excellent reporting job because it manages everything in one place, from email marketing and live chat to CRM and social media management.

HubSpot

Surprisingly, most email marketing tools only report on email marketing insights such as open rates and unsubscribes. HubSpot goes above and beyond by attributing each sale to the email or channel that influenced it.

As an agency, this is critical in demonstrating value to clients. For clients, it solves a major problem that every business faces: knowing what works and what doesn’t.

While HubSpot is not cheap, it can be advantageous for agencies that join the partner network because HubSpot provides its partners with discounts to offer clients and referral fees, allowing you to build passive revenue for the agency.

HubSpot’s Partner Network

The number of benefits you receive as a white label digital marketing agency as a HubSpot partner is determined by the number of clients you sign up for. All partners receive white-label client education materials, training, and access to a consultant.

Agencies with higher revenue levels receive free HubSpot conference tickets, access to the HubSpot blog, and additional support from the HubSpot partner ecosystem.

While HubSpot does not provide a fully white-labeled version of its platform, it is an excellent option for agencies looking for an email marketing platform to use with clients.

#3: Sendinblue

Key Features:

  • Excellent transactional emails
  • Logo & URL personalisation
  • Advanced contact segmentation
  • Advanced, real-time reporting
  • Multi-IP Manager
  • API Access
  • Multi-language Support
 Sendinblue

Sendinblue is an excellent email marketing platform that Venture Harbor uses to send transactional emails. When we first started using Sendinblue, it was a simple email marketing tool that lacked the automation features we desired.

However, the company’s offering has grown significantly over the years, and it is now a far more comprehensive marketing platform than when we first started using it.

This makes Sendinblue much easier to recommend as an all-in-one email marketing solution in 2020. If you’re looking for something more advanced than Mailchimp and other entry-level platforms, you should look into it.

With its white-label offering, you can customize URLs to match your domain, add your agency logo to the interface, and create custom reports for different clients. Overall, it’s not the most customizable white label option, but it does include multi-language support, which could be critical if you’re dealing with clients in foreign-speaking markets.

#4: Moosend

Key Features:

  • Code-free email marketing, every step of the way
  • Excellent free plan
  • Unlimited emails on all plans
  • Scalable for businesses growth
  • Easy automation
  • Solid reporting
Moosend

Moosend is a relative newcomer to the email marketing game, and it benefits from approaching the strategy with a fresh perspective. The platform is new and simple to use, and it includes all of the tools you need to create and manage campaigns without writing a single line of code.

The drag-and-drop builders are among the best you’ll find, and the interfaces make it simple to switch between all of the features you require.

Overall, it’s a well-designed piece of software, and it’s encouraging to see more platforms like this on the market.

Moosend has a lot to offer in terms of features, with countdown timers, conditional content, email automation, events tracking, A/B testing, and a comprehensive offering. The free version includes almost all of the features, so you could almost use it as your sole white label marketing tool without paying a dime.

Landing pages, transactional emails, custom reports, and advanced support are the major features reserved for paid plans. Yes, these are important features for serious email marketers, but the free version of Moosend alone offers an impressive list of pro-grade features.

Importantly, paid plans begin at $8 per month and scale reasonably as your subscriber list grows. When you reach 3,000 subscribers, you’ll pay $16 per month, while $44 covers 10,000 subscribers. For $100 per month, you can have between 10.5k and 24.5k subscribers until you reach $164 per month for 28k-50k subscribers.

The pricing tiers give you plenty of room for expansion without causing your monthly fees to skyrocket, and the incremental increases couldn’t be more reasonable.

#5: MailerLite

Key Features:

  • Code-free email marketing
  • Solid free plain available
  • Extensive lead generation tools
  • Automation & segmentation
  • Impressive landing page builder
  • Huge feature set
  • Affordable
MailerLite

MailerLite is another newcomer to email marketing software, offering all of the same modern benefits as Moosend, such as truly code-free campaigns, excellent drag-and-drop builders, and clean interfaces.

Considering that MailerLite’s free plan is limited to 1,000 leads, it may not appear to be as appealing as Moosend’s. But when you look at MairlerLite’s full feature list, you realize just how much this platform offers – everything from free websites and landing pages to email automation and built-in image editing.

In all honesty, you’ll want to pay for MailerLite’s Pro plan, which is priced per thousand leads. Prices begin at $10 per month and gradually increase as your company grows. By the time you’ve accumulated 30,000 leads, you’ll be paying only $130 per month for a comprehensive set of marketing tools.

You’re looking at $360 per month if you have 100,000 leads, which is extremely competitive.

The quality of tools and features is also consistently high, indicating that it is not simply a matter of quantity over quality. You won’t get all of Photoshop’s advanced features in MailerLite’s free image editor, but you will get all of the basic tools you need to quickly and easily edit images for email campaigns.

Which is the Best White Label Email Marketing Platform?

Choosing the best white label email marketing solution for your agency depends on a few factors:

  • The quality of the email marketing software itself
  • The number of customization options you need
  • Usability of the software

First and foremost, you must ensure that you have all of the email marketing features that your agency and clients require. Then, you must be certain that you have the freedom to sufficiently customize the platform – otherwise, there isn’t much point in going white-label in the first place.

Finally, you’ll need a solution that meets the usability requirements of your agency and clients. This is entirely dependent on how your agency operates, the tools you need to integrate with, and the level of access you intend to give your clients to the platform. Will you, for example, only give them access to reporting, or will you allow them to create and manage campaigns on their own?

ActiveCampaign has all of the email marketing, automation, and CRM features you could ever want – no need to worry about that if you’re looking for a recommendation. You also have a lot of freedom when customizing the platform, from domains and logos to button colors and font styles.

This should be sufficient for the vast majority of agencies.

While ActiveCampaign scales reasonably for growing SMEs, some newcomers cater to the smallest businesses and bootstrapping startups that require the absolute best value for low monthly fees. This is where services like Moosend and MailerLite come in, as both offer excellent free plans that will get your company started with email marketing – and then some.

It took some time for email software providers like these to emerge, but they couldn’t come at a better time. Email marketing should not be reserved for brands with a large marketing budget. Tools like Moosend and MailerLite allow new businesses to get up and running quickly and maximize growth until they’re ready for more enterprise tools like ActiveCampaign and HubSpot.

Categories
Digital Marketing Sales & Marketing

How to Find Amazon Sellers on LinkedIn?

On Linkedin, are you compiling a list of eCommerce owners or Marketplace seller decision-makers? Here’s how to use this platform to make a list.

There are two steps to discover and connect with thousands of Amazon Sellers on LinkedIn.

Finding many accurate Amazon sellers and eCommerce leads is one of the most valuable processes in any business.

Over the years, it has been discovered that over 35,000 product brands are selling on Amazon or their websites. After gathering information on over 50,000 sellers, we took the next step this month by compiling a list of Amazon Sellers from Linkedin.

Using their profile URLs, emails, and even their contact phone number, it is easy to reach out and have conversations with every Amazon seller who hangs out on LinkedIn (which is 14,500 sellers just in the US, by the way).

Every step of the process, as well as all of the software that is used internally, is detailed here. Take your time with the steps, and you’ll be able to generate more leads for your company than you’ve ever had before.

This process will work for you if you own an agency that focuses on Amazon sellers or eCommerce brands. If you work in a different industry, similar steps with different keywords may work for you.

It is clear that to reach where you want to, you will have to spend some money and put in a lot of effort. 

So, this is what is necessary:

  • A LinkedIn Sales Navigator Account ($80/month)
  • A Phantombuster.com Enterprise Account ($200/month)
  • A Dropcontact Gold Account ($200/month)
  • A good coffee machine

Pro tip: An extra virtual assistant to look over the final list can only do good.

Total cost: $480 + a few Nespresso capsules

Let’s get started.

Step 1: Create an Amazon Seller List in Sales Navigator

First, we’ll use LinkedIn Sales Navigator to compile a list of Amazon Sellers.

Create an Amazon Seller List in Sales Navigator

You must first sign up for LinkedIn Sales Navigator. It is a paid feature on LinkedIn that provides a plethora of filters to help you find exactly who you are looking for.

This tool can help you find Amazon Sellers on LinkedIn in three ways.

  • People who have joined specific Amazon Seller Groups can be targeted (like FBA Seller Central, Vendor Central, Tips for FBA Sellers, etc.).
  • You can conduct keyword searches using industry terms such as Amazon Seller.
  • You have the option of changing the Job Title to “Amazon Seller.”

If you don’t use BOOLEAN search terms to exclude some people, you’ll waste your time with leads that aren’t a good fit. For example, work titles such as “Sales” or “Business Development” should be avoided.

Even though they work in the Amazon world, they are likely to sell a service that removes them from the ideal lead pool.

A couple of other things to consider as you compile your list: Job titles with decision-making authority, such as Owner, CEO, President, eCommerce Manager, or Marketplace Manager, should be targeted.

This group focuses on people interested in your service and can make investment decisions.

Second, LinkedIn’s search will only return the first 2500 results, and you won’t be able to get all of the leads if your results are larger than that. Instead, segment your search by company size to capture every available lead.

As you go through this process, you may develop unique ideas for your product or service. You can refine your search to find exactly who you’re looking for, and you can also look in specific locations.

Finally, and most importantly, save your LinkedIn search. You won’t be able to proceed unless you take this step.

Step 2: Take Action

Discover Amazon Seller Groups
  • Sign up for LinkedIn Sales Navigator.
  • Discover Amazon Seller Groups
  • To find sellers, use search terms and job titles. (Don’t forget to save your search.)

Step 3: Save the Search Results Phantombuster is being used.

LinkedIn currently allows the export of search results via their API. This enables authorized developers, software services, and web apps to provide you with spreadsheets containing contact lists derived from your saved search results.

Save the Search Results Phantombuster is being used

We tested various options and discovered that a Phantombuster Enterprise account is the best solution for this process. Social media automation software integrates with LinkedIn, Instagram, Quora, Facebook, Twitter, and Medium tasks.

Once you’ve obtained your Phantombuster Enterprise account, use the Sales Navigator Search Export Phantom feature to extract all profile URLs from your searches. This will be known as Phantom 1.

You will enter your LinkedIn Sales Navigator Search URL as the input option.

It may take up to 24 hours to process once you submit it. When it is finished, use the Sales Navigator Profile Scraper Phantom to export all of the information you require about your lead. Phantom 2 is what we’ll call it.

Use your Phantom 1.csv file as your input (the Sales Navigator Search Export Phantom above). You will also require Phantom 2’s emails (the Sales Navigator Profile Scraper Phantom).

You must first create a Hunter.io or Dropcontact.com Gold account to extract them. Obtain a Dropcontact.com Gold Account and enter your email finder API key into Phantombusters to follow our exact steps.

Warning: This step can take several days/weeks! However, once completed, you will have a runway of accurate leads to drive new revenue into your agency.

Action Items:

  • Purchase a Phantombuster Enterprise account.
  • Get access to your LinkedIn saved search URLs.
  • Phantom 1 is created, the Sales Navigator search is performed, and Phantom is exported.
  • Phantom 2, the Sales Navigator Profile, should be created. Phantom of the Opera
  • Make a Dropcontact.com account. Account in gold
  • In Phantombusters, enter your new email finder API key.

You now have an excel file containing the LinkedIn profiles of all Amazon Sellers.

You have their company URL, phone number, and email, as well as a generic company email, company location, company size, website, and so on.

This single file opens up a world of possibilities for you. Prospecting can be automated, or proven working email sequences can be sent.

Categories
Digital Marketing Social Media Marketing

Instagram Growth Hacks to Reach 1 Million Followers in 6 Months

Many companies and entrepreneurs want to reach 1 million followers on Instagram. They want to expand their business, increase sales and turn their Instagram account into a successful marketing channel. However, getting a million followers on Instagram is not easy. You have to deal with all types of social media gurus giving you the promises to help you grow your account but don’t deliver on their promises. Here you can learn the secrets about how to gain 1 million Instagram followers in 6 months, attracting tons of real and targeted users.

Below are the top secrets to reaching 1 million followers on Instagram in 6 months:

  • Do not post consecutively.
  • Do not lure people into buying your products or services.
  • Do not inundate yourself with hashtags every time.
  • Do not target everyone you follow as your potential followers.
  • Avoid posting long videos.
  • Steer clear from negative posts because it can be a turn-off for people.
  • Do not repeat the same content over and over again.
  • Do not ask people to follow you routinely.
  • It is better if you would not make your account private.
  • Avoid posting too much of your personal life to protect yourself from possible threats and harm.

Here are some tips on how to reach 1 million followers on Instagram quickly:

reach 1 million followers on Instagram quickly

Tip #1: Be Yourself! Everyone has something unique about them, so capitalize on this! Try to twist existing things, and you’ll soon be dominating the ‘gram!

Tip #2: Know Your Story! Remember that while your Instagram feed looks aesthetically pleasing, it’s the story behind it that truly matters. 

There are over 300 million daily active Instagram users, with an average of 70 million photos posted each day. This is a market that’s booming, and there’s no better time to get in on it.

In the end, Instagram is a platform where you can build your business and reach your audience. A large part of that is due to the social interaction aspect of the platform. People enjoy going to your profile and seeing what you’re up to and what you have going on. 

instagram hacks

They like to follow you and engage with you because they like your personality. This relates to our first point, where it’s important to not be spammy on your personal account if you want people to follow your brand as well. Be yourself and be consistent with posting content that will resonate with people’s interests.

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Digital Marketing

9 Tips to Boost Your Email Marketing ROI

Email is one of the most cost-effective and efficient digital marketing strategies, and it can help you stay in touch with potential customers and increase revenue for your company. In fact, for every dollar spent on email marketing, you could earn $44. That’s a 4400% return on investment! If your email marketing ROI is less than stellar, you can employ a few strategies to improve the effectiveness of your campaigns. In this post, we’ll look at the top advantages of email marketing, as well as nine tips for increasing the ROI of your email campaigns.

Let’s get started!

Top 3 Benefits of Email Marketing

Email marketing can yield impressive benefits for businesses in any industry because of a few key aspects.

a). Cost-Effective

One of the most significant advantages of email marketing is its low cost and high return on investment. Indeed, email has been named the top digital channel for ROI by the Data and Marketing Association (DMA). You don’t have to pay for printing or postage when using email.

And sending great email campaigns doesn’t require a lot of manpower. Email marketing is a great way to reach out to more people while spending less money.

b). Increases Awareness

Email marketing allows you to reach customers and potential customers directly in their inboxes, and each email you send serves as a reminder of your company’s and brand’s existence. Even if potential customers don’t contact you right away, email marketing keeps you on their minds. When they require your products or services, they are more likely to choose your company.

People who enjoy your email content are more likely to recommend your company to friends and family members who require your services.

c). Easy to Measure

MyEmailFX and other email marketing platforms make it simple to track and evaluate key metrics such as open, bounce, and click rates. These metrics can provide valuable insight into recipients’ behaviors and interests. You can, for example, find out which content resonates the most with potential customers and which days have the highest open rates.

Then, based on your findings, you can fine-tune your campaigns to achieve the best possible results.

9 Amazing Tips to Boost Your Email Marketing ROI

If you’re ready to get more out of your email marketing campaigns, these nine tips can help you improve the ROI of your overall strategy.

#1. Segment Your List

Segment Your email List

Segmenting your email list allows you to send more targeted emails, significantly improving campaign results. Marketers have reported a 760 percent increase in revenue due to segmenting email campaigns. You can segment your list based on various factors such as demographics, purchase history, behavioral data, and sales funnel stages.

Finally, it is up to you to decide how to segment your email list and what works best for your business. Not all customers want the same thing, and segmentation can make your marketing efforts more relevant to each subscriber.

#2. Personalize Emails

In terms of relevance, you can also personalize your emails to make them more relevant to specific subscribers. You can begin by simply using the recipients’ first names in your email greeting instead of a generic “Hey there!” Just make sure to test your emails to avoid addressing subscribers incorrectly.

Set up automated behavioral trigger emails to take your personalization game to the next level. For example, if a customer purchases on your website, you can send them a follow-up email with related products that complement their purchase.

Personalization boosts email click-through rates by 14% on average and conversions by 10%. If you want to boost the ROI of your emails, personalization is a great option.

#3. Focus on Deliverability

It’s also critical to consider the deliverability of your emails. Do your emails reach recipients’ inboxes regularly, or are they blocked by junk and spam filters? Create clean, quality content and avoid using spam trigger words in your emails to avoid spam filters.

You should also include an unsubscribe link at the bottom of all emails. People are more likely to report your emails as spam if they cannot easily unsubscribe. Check out the CAN-SPAM Act for more information on avoiding email spam.

#4. Send on the Best Days

The days of the week on which you send your emails can significantly impact engagement rates. Finally, send your emails when recipients are most likely to open and read them. You can track email performance and measure the results to determine the best days and times to send your emails.

While Monday mornings may be ideal for some businesses, Thursday afternoons may be preferable for others. Consider your recipients’ time zones as well.

#5. Optimize for Mobile

More than half of emails are now opened on mobile devices, which is expected to rise further. This means that you must ensure that your emails look great on mobile devices, tablets, and computer screens. If your emails don’t look good on mobile devices, recipients will likely delete them or unsubscribe.

With MyEmailFX, you can select templates that look great on both desktop and mobile devices, ensuring that your emails look great regardless of the device recipients use to view them.

#6. Create Engaging Subject Lines

Engaging subject lines are critical for getting people to open your emails, learn more about your business, and eventually become customers. The best subject lines are concise and personal, use strong verbs, and provide readers with an accurate idea of what to expect inside the email. You can also use subject lines to convey urgency, such as “Don’t miss our exclusive webinar!” or “Register now to reserve your spot!”

#7. Include Calls to Action

Include Calls to Action in your email

You must inform your email subscribers if you want them to take specific action. Incorporating calls to action (CTA) into your emails is an excellent way to drive traffic to specific landing pages. CTAs are a great way to boost engagement and get your subscribers to take action on your site, whether you want to increase the sale of a specific product or encourage readers.

#8. Add Videos

Including videos in your emails is another excellent way to increase engagement. According to a Wistia study, including video thumbnails in email increases clicks by an average of 22%!

This provides readers with a visual to associate with the content and encourages them to click the links and visit our site to learn more.

#9. Track and Test Email Performance

Finally, you must regularly evaluate and optimize your email performance. Email platforms such as MyEmailFX make it simple to test elements of your email, such as the subject line, sender, and even email content. A/B tests can also be used to determine which types of content are most appealing to recipients.

Attention to your email results allows you to incorporate your findings and optimize your campaigns for the best results.

Create a Custom Email Strategy Today!

Need help creating and sending custom email campaigns? We can help!

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Blogs Digital Marketing

TikTok Revenue, Users & Engagement Statistics (2022)

TikTok is the tale of two apps. In 2016, the Chinese company Bytedance launched Douyin, a video-sharing social network app. That app is still available in China, and when they released the international version of their app in 2017, they called it TikTok. Much of TikTok Statistics Western audience came from Musical.ly, acquired by Bytedance and merged with TikTok in 2018. Although TikTok and Douyin have similar user interfaces and features, they are not identical and have been tailored to their respective markets.

TikTok has grown in popularity in recent years, particularly among younger Millennials and Generation Z. However, it has not grown without controversy. For example, in 2016, then-President Donald Trump threatened to ban TikTok in the United States unless Bytedance allowed an American company, such as Microsoft, to purchase TikTok in that country. On the other hand, a proposed ban was blocked by a federal judge. Furthermore, despite TikTok’s popularity among India’s youth, the country’s government banned the app in June 2020 due to a border dispute between India and China. Its ban will be in effect indefinitely beginning in January 2021.

Neither TikTok nor its forerunner, Musical.ly, make many statistics available. It is, for example, much more difficult to find follower lists on Twitter than on most other social networks. With such a complicated history, it is not difficult to find several TikTok statistics that others have independently compiled.

TikTok has 1 billion monthly active users as of January 2022. Let’s take a look at some more mind-boggling statistics down below.

1. TikTok Users Spend More than 850 Minutes Per Month on the App

According to Statista, TikTok users in the United States spend 858 minutes per month on the app. In March 2020, this statistic provided information on monthly TikTok app user engagement in the United States.

If you look at the data from October 2019 to March 2020, you’ll notice a significant increase in the average TikTok user’s time on the app. The average monthly usage increased from 442.9 minutes in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.

2. TikTok now has 1 Billion Monthly Active users (January 2022)

TikTok had 1 billion Monthly Active Users worldwide as of January 2022!

According to a December 2019 Statista survey, 23% of respondents had used or seen videos posted on TikTok. In contrast, 44 percent said they hadn’t, and 33 percent said they’d never heard of TikTok. However, during the COVID pandemic in 2020, more U.S. Internet users used TikTok, so these percentages likely understate the actual situation.

3. 3 Billion Installations

TikTok has been downloaded over 3 billion times on mobile devices worldwide. It surpassed the one billion-mile mark in February 2019 and will surpass the two billion-mile mark in April 2020. By mid-2021, it would have reached three billion. TikTok is only the fifth non-gaming app to reach the 3-billion mark, and it is the first that is not owned by Facebook (now Meta).

3 Billion tiktok Installations

4. 167 Million TikTok Videos Watched in an Internet Minute

Statista compiled global online media usage for an “internet minute” in August 2021. People consumed hundreds of thousands of hours of content and sent, scrolled, and uploaded millions of messages, emails, and texts. Among these statistics, Statista discovered that TikTok users watch 167 million hours of videos on the app in a sample minute.

5. Entertainment Most Popular Category on TikTok by Hashtag Views

According to Statista, the most popular TikTok content categories had over two billion views as of July 2020. The most popular content category on the app was entertainment content, which presumably includes all of those lip-synching videos, and dance was the second most popular content category.

The most popular categories overall are:

  • Entertainment – 535 billion hashtag views
  • Dance – 181 billion
  • Pranks – 79 billion
  • Fitness/sports – 57 billion
  • Home reno/D.I.Y. – 39 billion
  • Beauty/skincare – 33 billion
  • Fashion – 27 billion
  • Recipes/cooking – 18 billion
  • Life hacks/advice – 13 billion
  • Pets – 10 billion
  • Outdoors – 2 billion

While TikTok users’ time and interest are dominated by entertainment and dance videos, it is clear that they are willing to spend time watching videos on a broader range of topics these days.

6. Most Popular iPhone App Downloaded in the U.S. in 2021

Apple has released charts detailing the most downloaded free and paid apps and games in the United States through 2021. TikTok was the most popular free app, followed by YouTube, Instagram, Snapchat, and Facebook.

7. 150+ Countries

According to App trace, the TikTok app is currently available in 141 countries. It ranks in the top ten in 124 of these countries and the top 50 in 140.

However, according to the official TikTok Creator Marketplace, TikTok is now available in over 150 markets and is one of the most downloaded apps in 40+ countries.

8. 75 (or 39 or 35+) Languages

TikTok has made its way to the international stage, and it is now rumored to be available in 75 languages.

There were discrepancies in reports about the number of languages TikTok supported for a long time. TikTok’s customer service says, “TikTok is now available in 39 different languages. You have the option to change the language displayed in your TikTok app at any time.” That statement has since been removed from TikTok.

TikTok is now available in 35+ languages, according to the official TikTok Creator Marketplace. However, TikTok is now being banned in India, and TikTok may have removed support for some regional Indian dialects.

While there are conflicting reports on this statistic, we all agree that the app is now truly global.

9. Highest Social Media Engagement Rates Per Post

According to Upfluence data, Instagram, YouTube, and TikTok have higher engagement rates across different follower levels. TikTok has significantly higher engagement than the other two networks at all follower levels. Upfluence discovered that micro-influencers had engagement rates of 17.96 percent on TikTok, 3.86 percent on Instagram, and 1.63 percent on YouTube. On the other hand, Mega-influencers had TikTok engagement rates of 4.96 percent, Instagram engagement rates of 1.21 percent, and YouTube engagement rates of 0.37 percent.

Upfluence discovered that, while there were not many TikTok fitness influencers, they had the highest average engagement rate across platforms – 9.3 percent – compared to Instagram (2.9 percent), YouTube (0.7 percent), and Facebook (0.5 percent ).

10. Over 200 Million TikTok Users in India When it Was Banned in 2020

India is another populous country where young people are drawn to TikTok. TikTok had over 200 million users in India by mid-2020 when the government decided to ban it for political reasons. It was still the most downloaded app in the country in 2020, and TikTok was downloaded more in India between July 2019 and June 2020.

11. Highly Popular in Many Asian Countries

In most Asian countries, TikTok’s popularity has skyrocketed. It is popular in Indonesia (87.5 million users), Vietnam (39.7 million), Thailand (35.6 million), and the Philippines in particular (33.0 million). TikTok has 217.7 million Southeastern Asian users, 58.3 million Western Asian users, 25.2 million Eastern Asian users, 14.6 million Southern Asian users, and 6.3 million Central Asian users. These figures only include TikTok users aged 18 and up, and there are undoubtedly many younger TikTok users.

Many young people have used TikTok for political activism. In Indonesia, for example, it was used to protest a contentious new labor law.

12. 600 Million Active Daily Users in China

In China, the number of active daily users (primarily the Douyin version) has surpassed 600 million. Douyin has grown to become China’s largest knowledge, culture, and art platform. This figure is from August 2020, and TikTok does not appear to have released more recent data on Chinese usage.

13. TikTok’s Highest Reach (for Adults) is in Saudi Arabia

Surprisingly, TikTok has the greatest reach (for those over 18) in the Arab world. TikTok is experiencing explosive growth throughout the Gulf Cooperation Council (G.C.C. ), with the app ranking among the top downloads in regional Apple and Google Play Stores. TikTok has the highest overall (adult) reach in Saudi Arabia (78.3 percent), Kuwait (72.5 percent), and the United Arab Emirates (UAE) (68.6 percent ). Qatar is ranked eighth, with a 55.0 percent reach. The United States of America has a TikTok reach of 46.5 percent.

Of course, this ignores the vast majority of TikTok’s younger users, but TikTok’s ad tools only publish data for audiences 18 and up.

14. Between $800M and $1B Purchase Price

Although nobody has ever publicly disclosed the exact purchase price Bytedance paid for Musical.ly, most pundits estimate that it was in the range of $800 million to $1 billion.

$800M tiktok Purchase Price

15. 1 Million Videos Views per Day in First Year

Within a year of TikTok’s development, it had already reached the milestone of 1 million views per day.

16. 132.7 Million Fans –TikTok Record

@charlidamelio, a social media personality, and American dancer Charli D’Amelio is now TikTok’s most popular user, with 132.7 million followers as of January 2022. On March 25, 2020, she deposed the previous leader, Loren Gray, and assumed the coveted number one position. When Charli passed her, she had 41.3 million followers.

Khaby Lane, a Senegalese TikToker, closes in on D’Amelio and has 124.9 million followers.

17. 72 Million Fans – Douyin Record

Chen He, a Chinese male actor, was the most followed celebrity on Douyin as of July 2021, with nearly 72 million fans in China. Andy Lau, an actor, and singer, come in second, and Dilireba Dilmurat, a model and actress, comes in third.

Chen Xiang was the most popular Douyin influencer in June 2021, with nearly 64 million followers in China, followed by Ares Cheng and his wife. Austin Li Jiaqi, the most popular beauty product salesman, came third.

18. 2014 – Muscal.ly Launch Year

Musical.ly’s prototype was released in April 2014, followed by the official version in August. After initially designing it as an online self-learning platform, Alex Zhu and Luyu Yang took about six months to build the product. Unfortunately, this did not take off, so Zhu and Yang shifted their focus to a platform that combines music and video in a social network.

19. 2016 – TikTok / Douyin Launch Year

Bytedance, a Chinese company, launched Douyin in September 2016. When they entered the international market in September 2017, they branded it TikTok, but they still use the original name in their home country.

20. $110 Million Estimated Monthly User Spending

TikTok’s earnings have increased in lockstep with its popularity. TikTok was the top-grossing non-gaming app in the world in February 2021, according to Sensor Tower data, with more than $110 million in user spending, 1.9 times its revenue in February 2020. Later that year, Sensor Tower announced that TikTok would be the top-grossing app in the world in 2021, despite ranking fourth on Google Play in terms of revenue, behind Google One, Piccoma, and Disney+.

21. Nearly 80% of Revenue Comes From China.

Approximately 79 percent of TikTok’s revenue came from Douyin in China, with the remaining 8 percent coming from the United States. This is a significant change from a few years ago, before the introduction of ads when the United States accounted for 42 percent of revenue, but this excludes income from the app’s Chinese Android version. From May to July 2020, Chinese revenue accounted for up to 89 percent of the total revenue for the app.

22. Over $500 Million Spending on TikTok in a Quarter

In previous versions of this post, we celebrated TikTok reaching a total lifetime user spending of $US300 million in Google Play and the App Store by February 2020. This was a significant increase over the $US50 million spent on TikTok at the end of October 2018. (before TikTok introduced advertising).

However, TikTok users quickly outnumbered all of these figures. Since Q2 2020, user spending has exceeded $300 million every quarter, with consumers spending $535 million in Q2 2021 alone via their TikTok app. TikTok consumer spending has surpassed $2.5 billion globally, a feat previously accomplished only by Tinder, Netflix, YouTube, and Tencent Video.

23. More Than 90% on Android Devices

More than 90 percent of TikTok downloads have been made to Android devices, mirroring Android’s smartphone market dominance. The only exception is in the United States, where more iOS users are.

Most TikTok fans in India use the Android version of TikTok.

24. Nine Out of Ten TikTok Users Use the App Multiple Times Daily

According to official TikTok statistics, its users are loyal and keep on returning to the app. Indeed, 90% of users use the app multiple times per day.

25. Nearly 1,000 Apps Totaling 1.3 Billion Downloads Related to TikTok

TikTok has spawned a slew of other related apps, according to Sensor Tower. As a result, there are now over 900 apps attempting to capitalize on TikTok’s popularity, with more than two-thirds of those having launched since January 2020.

Almost half of the apps allow users to save videos to their devices. Other popular app categories include analytics on followers and hashtags, and keyboard/font replacements.

26. Nearly 18% Engagement Rate for U.S. Influencers

A July 2020 study revealed that U.S. TikTok influencers had a higher engagement rate than the global average. The report stated that U.S. influencers had an average engagement rate of 17.99% compared to international TikTok influencers, who had an engagement rate of 15.86%.

27. 32.5% of U.S. Users Aged 10-19

TikTok’s user base still very closely matches that of its predecessor Musical.ly. Most of its U.S. users are young, with 32.5% aged between 10 and 19, according to Statista. A further 29.5% are aged 20-29. 

However, Pew Research data suggests that more older people may now use TikTok. Pew Research only incorporated TikTok into their survey of online social platforms in Jan-Feb 2021, so it is too early to see any trends over time. According to their survey, 48% of U.S. adults aged 18-29 say they have used TikTok, compared to 22% of those aged 30-49, 14% of 50–64-year-olds, and 4% of those aged 65+. Unfortunately, they didn’t analyze those aged under 18.

32.5% of U.S. Users Aged 10-19

Chinese statistics for Douyin suggest that users are aging with the app. In March 2020, 10.1% of users were under 18 (down from 10.5% in 2019). The change was even more noticeable for 19-24-year-olds, with 13.3% of users in that age band (down from 18.7%). Numbers were closer for 25-30-year-olds, 16.6% in 2020 (compared to 18.8% in 2019). The big increase came with 31-35-year-olds, who made up 20.6% of the Douyin user base in 2020 (15.6% in 2019). Notably, there were also small increases in the percentages of all other older age groups using Douyin.

28. TikTokers Like to be on Top of the Latest Trends, As Well as Create New Ones

G.W.I. asked TikTok users to describe themselves. G.W.I. measured their descriptions compared to the average internet user (who would have scored an IDX of 1.0). 22% of the survey respondents considered themselves a musician or audio creator. This is 19% more than the average internet user, i.e., an IDX of 1.19.

38% of the respondents considered it important for them to get the music they care about as soon as it comes out. This was 17% higher than the average internet user, i.e., an IDX of 1.17.

29. Many TikTokers Like to Share Music

Another conclusion from the Q4 2020 G.W.I. survey is that 45% of TikTokers listen to music to share it with friends and family, and 42% support their favorite artists.

30. 1,000,000 Estimated Daily Page Views

TikTok’s website reached the milestone of 1,000,000 estimated daily page views on Jan 5, 2019.

31. 59 Alexa Ranking

In early January 2022, TikTok’s website had an Alexa ranking of 59 (i.e., Alexa estimates the site to be the 59th most viewed website globally in terms of internet engagement). This compares to an Alexa ranking of 74 in early July 2021, 102 in early March 2021, 412 in early March 2020, 3,225 in early January 2019, and 4,778 in mid-November 2018. This change demonstrates the increased popularity of TikTok in recent times.

32. Nearly 100 Million App Installs in India in 2020 Despite Being Banned for Half the Year

Although TikTok has always been very popular in its home country, China (albeit as Douyin), India saw the most significant growth externally in 2019 and 2020. It grew so rapidly that the Indian government became concerned enough to ban it for a while in 2019 before banning it again in 2020 because of border disputes between India and China. Despite this, there were still 99 million app installs in India in the first six months of that year before the government implemented the ban. A court later agreed that the ban should be permanent, with TikTok announcing that it would lay off most local employees.

33. 69% of U.S. Teenagers Are Regular TikTok Users

TikTok appeals to the young, although it keeps its audience as they age. According to a Fall 2021 Survey from Piper Sands, Snapchat is still U.S. teenagers’ favorite social media platform (31%). However, Instagram has fallen from No. 2 to No. 3 (24%), with TikTok moving up to second. Additionally, 30% of the teenage respondents named TikTok their favorite platform, just 1% below Snapchat. TikTok adoption is rising — up to 71%, compared to 62% who used the app in Spring 2020. In comparison, 84% of the teenagers used Instagram, 78% Snapchat, 41% Twitter, 34% Pinterest, and just 28% Facebook.

69% of U.S. Teenagers Are Regular TikTok User

34. First Temporary Indian Ban Cost 15 Million New Users

Indian legislators were so concerned about TikTok that they temporarily banned the app in 2019. They were worried that TikTok would expose children to inappropriate content. While that ban didn’t last long, it cost the app 15 million new users.

Of course, in late June 2020, the government imposed a longer-term ban, which the courts have since confirmed can be permanent. Who knows how many potential users TikTok has lost due to this?

35. 20% of Those with Household Income of More Than $75,000 Have Used TikTok

According to Pew Research’s 2021 survey on online social platforms by U.S. adults, TikTok is used relatively evenly by people across the income spectrum. 22% of those under $30K claim to have used TikTok, as do 29% of those making $30K-$49,999, 20% of those earning $50K-$74,999 20% of those earning $75K+.

According to older research quoted by MarketingCharts, 37% of TikTok’s U.S. users come from households with $100,000 or more income.

However, it is also relatively popular with low-income families. 18% of its users claim to be from households earning less than $25,000 per annum. These statistics will be skewed by excluding those under 18 – a large proportion of TikTok’s target audience. Also, many lower-income households could well be student flats, poor now, but potentially well-off once they graduate.

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All Digital Marketing

Digital Marketing Decoded: Exploring The Ways Of The Future!

Unless you’re living under a rock, you already know how crucial and beneficial Digital Marketing is to your business and how much of an impact it can have on your overall scaling and revenue generation.

Well, even if you happen to be unaware and intimidated by words like lead generation, ROIs, PPC Management Services, etc. (which is highly unlikely if you’re already reading this), we’ll help you establish a foundation of information before we delve deeper into How is Digital Marketing evolving and discuss the pioneers in the field.

What Is It?

Before we get started, let us understand what digital marketing is and what it comprises. In the simplest terms, it is as apparent as its name, and marketing done via digital platforms is termed Digital Marketing!

Too easy, right? But what do we mean? To elaborate, when a company, business, or entity promotes itself, its products, or its services across the internet via platforms like Google, Instagram, Facebook, etc., through Ads or social media posts, etc., to raise awareness and attract the audiences, it is called digital marketing.

Do I Need It?

People have the common presumption that this form of marketing is a very vast and extensive process that can be used only for mega-businesses and multi-level corporations. Due to this, smaller businesses often feel alienated and don’t even attempt to test its utility for themselves.

Which is honestly such a shame! Because yes, we agree it is very vast and extensive and can be incredibly helpful for large-scale companies, but that in no way indicates that smaller companies cannot make use of it.

No matter how big or small your budget is, a good marketer will always find a way to deliver the best out of your resources.

Let’s say you’re a newly opened small business that doesn’t have the budget to spend on Ads; in that case, you can rely on a solid social media presence and campaigns to build recognition and an audience for your brand.

So no matter how big or small your business is, everyone can and should benefit from marketing online as it is your best chance for rapid and exponential growth.

Is An In-House Marketing Team The Way To Go?

Now that you know marketing your product/service is almost as important as creating it, the next question is to recognize whether you need to curate a dedicated team or hire an external agency to take care of it for you?

The answer is that it is entirely subjective and depends on several factors that may need looking upon before concluding. Ideally, one would think having an in-house team might mean better focus and outcomes, which may be true.

However, it should also be considered that an entire agency dedicated to promoting businesses and their products might be a better fit as they deal with a diverse set of clients and can thus provide you with more effective and ROI-driven digital marketing strategies.

Where To Look?

Now that everything is set in place, let us make a case for where you can find the best digital marketing agency in India, and why is it ROI Minds?

ROI Minds

ROI Minds is an India-based e-commerce marketing Agency that helps businesses grow exponentially with its hands-on approach and Future-led strategies. Our fundamental principles of “Innovation, Commitment, and Consistency” tell you all you need to know about us, but here’s a brief glimpse for you anyways.

With over ten years of experience in the field, ROI Minds is one you can trust to treat your business like our own. We recognize the mental and physical labor you invest into your brand, thinking it will give you great returns one day, and so we make sure to work wholeheartedly for you to achieve those returns.

Something For Everyone!

If you’re a product or service-based business, you already know we can help you. But even if you’re a Digital Marketing agency like us, we might be of significance to you.

How?

Well, if your service is marketing, you already know you have stepped into deep waters as it can go as wide as you can function. And sometimes we have clients and projects that we want to hold onto but can’t keep up with because they one too many things from us that we can’t provide.

For instance, you are managing marketing for a company via Pay Per Click Ads, and they also need your assistance in managing their Social Media. Still, you do not have adequate staffing or manforce to perform the function.

Now you don’t want to miss out on your long-time client for this, right?

That’s where we come in. We provide such services for you under your company name so you can keep working with your clients seamlessly!

Be it white label SEO audits, PPC, Copywriting, etc., we can do it all!

Why Us?

We could tell you all the technical Jargon about how we have much higher conversion rates than others or how our Returns on Assets touch the sky. We can impress you by adding charts and charts filled with data of how we doubled, tripled, and even ted-folded our clients’ revenues in a matter of weeks and have generated over 200 Million Dollars in revenue so far, but that won’t make you choose us.

Hear It from the Rest

You want to know if we are the right fit for you, so you must get to know us! You ought to see what kind of experience others had when dealing with us.

And we bet all you will see is how connected and close-knit we are with our clients, so much so that calling them just clients feels lighter than the kind of relationships we nurture here at ROI Minds.

We have completed over a thousand projects so far, from which we pride ourselves on a smashing Customer Satisfaction Index of 98 Percent!

See for yourself what our partners have to say about us! And we are certain you would want to reach out to us.

 

Even if you eventually decide not to avail of our services, you can at least get your business audited for free and see for yourself where you might be lagging.

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