How to Use Discovery Campaigns in Your Ecommerce Store

Google discovery campaigns for your eCommerce store in 2021
Sandeep Kumar
Sandeep is on a mission to help entrepreneurs be successful in their marketing campaigns. He believes in his client’s success more than his own. His love for mountains makes him travel to a hill station almost every month.

How to Use Discovery Campaigns in Your Ecommerce Store

3 min read

Today, we will discuss how you can take advantage of Google’s Discovery ads to maximize the return on your investment.

As always, we value your time and cut straight to the things that matter, so without further ado, let’s start.

Before jumping into how you can effectively utilize google’s discover ads, let’s understand what they are in simple terms. You can show your ads to people who are interested in your products or services. You can make a custom audience and target them to increase your sales and generate brand awareness with google discovery ads.

Essential Things to keep in mind when running discovery campaigns.

Now, we won’t be running a step-by-step guide here. But instead, we will talk about the essential things you need to know and implement in your campaigns.

Step-by-step guide on setting up and launching discovery campaigns in your eCommerce store

Step 1: Identify your goals-

First things First, Your business goals should be crystal clear. What are you trying to achieve, such as increasing sales or generating brand awareness, etc.

Planning and making strategies on how to achieve them come right after that. Discovery campaigns are great for increasing your brand awareness and the new launch of your products

Step 2: Create your Custom Audience

After successfully identifying your goals and plans, you need to target an audience. Now, you can create your custom audience in google discovery ads and choose from two different options-

  1. You can target people who are interested in your products or services.
  2. Or you can target people who are searching for keywords related to your products or services.

Let us help you choose between those 2 points. Different approaches can be applied to different scenarios.

If you are launching a new product/service that you want people to know about, then you can go with option no.1, or if you are looking to generate more/boost your sales, then you can go for option no.2

Keep in mind that we just described the usage of those options with the imaginable scenario. Real-time situations can be a bit tricky, and if you get confused, don’t just go with any option to test out.

Because it will cost you your hard-earned money, so it’s better to ask an expert on this matter.

We are more than happy to help you with the same, so shoot us a message on our social media channels to get in touch with us.

Step 3: Charm Your Audience

You have the opportunity to convey the message in a better way with images on google discovery ads, so why don’t you take advantage of it and unleash your inner artist and craft the superb eye-catching ad copy.

In this busy world, you barely have 5-7 seconds to catch a user’s attention and try to convert them as paying customers, which isn’t an easy task at all.

Let’s be realistic here, you can’t convert everyone who sees your ad, but what you can do is try to convert as many people as possible into paying customers.

So, think from a customers’ perspective. You’ll know what they would like to see in an ad copy compelling them to make a purchase. Trust me when I say this: you have already won half of the battle by doing this thing. The next half is crafting the ad copy and develop it over time.

Conclusion: 

With Google’s discovery ads, the outreach is so massive that you can reach up to 3 billion people, according to google. Nothing is perfect, and there is no step-by-step procedure to follow to get more sales, and all that, you have to implement a trial and error method. You will eventually get good at it over time.

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