Doesn’t matter if you’re a veteran in the business line or an amateur, but a true entrepreneur inside you will always be eager to learn new things. An entrepreneur never misses a chance to grasp tactics that would help them to double, triple, or even seven times the ROI. This is an indispensable piece of writing that lets you know about the critical points of eCommerce PPC management and some PPC practices that can be a game changer for you and your business. Let’s start.
What Is PPC Marketing?
PPC is an online marketing technique for eCommerce stores through which an advertiser pays a certain amount of fee to Google each time a user clicks on their ad.
The most common and popular form of PPC is search engine advertising or Google ads, where advertisers pay Google for ad placement in a search engine’s sponsored links. This works when a user searches for a specific keyword related to your business. For example, if we bid on the keyword ‘white-label services,’ our ad might appear at the top of the Google result page, thus driving more traffic to our website. The thought of paying Google for an ad might elude you for a while, but if PPC works correctly and makes several clicks on your ad, it’s all worth it. The number of visits your website gets is much more than what you pay. Assume we pay $4 for one click, but the total clicks result in $400 sales, which means we have made a massive profit.
Creating a winsome PPC campaign includes many facets, like researching and selecting the right keywords, organizing them into well-organized campaigns and ad groups, and finally setting up the PPC landing page optimized for conversions. Your creativity also benefits you by being charged considerably less by Google for an ad click if you create relevant and intelligently targeted PPC campaigns.
How Can We Increase Our Sales With PPC Marketing?
Companies make a decent ROI on every spent on PPC advertising. However, there’s always room for improvement. So keep upgrading your PPC marketing performance to boost your sales. Here are a few tips that can help you revamp your overall ROI.
1. Remove Low-Performing Keywords
Every PPC campaign has to suffer a lot with low-performing keywords. Companies need to look at the targeted keywords, identify the ones degrading the campaign’s performance and remove them. The indications for low-performing keywords are:
Low Impressions
Low Clicks
Low Conversions
You typically find the keywords with a mix of these indications. For example, you might have a keyword that gets hundreds of impressions but zero clicks. Or, you might find a keyword that generates clicks but no conversions. So, it’s smarter to switch them up a bit and add better-performing keywords.
2. Optimize PPC Bids With Manual Bidding
This tip focuses on bidding strategy while designing PPC campaigns. Even while Google Ads offers automatic bidding alternatives, manual bidding gives your company the most control. You must review your campaigns frequently if you choose to improve your PPC performance with manual bidding. Skipping campaign check-ins might result in over- or under-bidding, which can reduce your ROI.
Start a PPC optimization strategy by focusing on campaigns that have at least 30 days of data, as it provides you with information that helps you set your bids.
After finishing research and calculations, switch to manual bidding in Google ads.
Select Your Campaign.
Click On the ‘Settings’ On the Right-Hand Sidebar Menu.
Choose ‘Bidding’ & ‘Change Bid Strategy’.
Select ‘Manually Set Bids’ From the ‘How Do You Want To Get Conversions’ Dropdown Menu.
Click ‘Save.’
After updating your settings, select ‘keywords’ from the menu bar. Then update your max bid for each keyword and save changes.
3. Design A Dedicated Landing Page
A landing page is where you send your buyer when they click on your PPC ads. Landing pages play a critical role in your PPC performance. You must design a relevant, fast, and functional landing page if you want your campaign to perform well. A dedicated landing page helps you with improvement in impressions, clicks, and conversions. While designing a landing page, keep the following in mind.
Is the page relevant to your ad?
Does the page load fast?
Does the page load correctly on different devices like phones and tablets?
Is the page easy to navigate and use?
Does the page copy elaborate on the ad copy?
4. Experiment With A New Ad Copy
Ad copy is the one that can make or break your entire campaign. Drafting and testing a new ad copy is a PPC tip that you cannot ignore. You can motivate your users to click and act on your ad when you try new and different headlines and descriptions. While writing an ad copy, follow the tips given below.
Include power words like “free,” “simple,” or “guaranteed.”
Mention the number of satisfied clients or shipped orders.
Talk directly to users by addressing them as “you.”
Add targeted keywords.
Target emotions or emotional issues, like help in household cleaning.
5. Update Account Structure
Account structure might get disorganized over time, even if you master it. Therefore, it is suggested that you must keep a regular check on your account structure. This PPC tip will help you enhance your PPC campaign. For reference, Google ads use the following account structure.
Ad Accounts
Campaigns
Ad Groups
Ads
Keywords
6. Get A PPC Audit
To increase PPC performance, a professional review can help your business discover ways to set up effective campaigns and strategies. Conducting an in-house PPC audit will be pretty challenging as you are already upset with the campaign’s poor performance. With a PPC auditor, you get a fresh perspective and second opinion; in some cases, you receive a free PPC audit. Research your expert PPC audit choices today to get a head start on a poorly performing PPC campaign.
With the following PPC campaign optimization tips we provided, you can get better results from online advertising, which will help you increase your sales and generate high revenue.
What Types Of eCommerce Marketing Services Help In Raise Sales?
Increasing sales and driving more traffic to your eCommerce store is the ultimate goal for any marketing campaign and can be accomplished with eCommerce marketing services which include:
eCommerce SEO: Two-thirds of Google users conduct an online search before purchasing, which means placing on top in Google search matters.
Paid Media: It is a great strategy that helps in generating leads. With this approach, we can make the products available to the right customers at the right time.
Content Marketing: Digital world has its limitations regarding online shopping. People can not have real-time interaction with the vendor and their products. That is why content is their only hope of attracting buyers. Content marketing is distributing your product and services to customers by informing them about your product through blog posts, infographics, or videos.
Social Media Marketing: We all know the power of social media. About half of social media users buy a product after watching an ad on Facebook. Also, many users click on Instagram ads to buy a product.
What Is eCommerce PPC Management?
As the name suggests, eCommerce PPC management is managing and controlling an eCommerce company’s PPC ad spend. This process involves the strategy-making, ad buying, and execution of the ad plan while minimizing the overall expenditure. Effective PPC management requires constant monitoring. Therefore, it can either be done by the eCommerce owner or vendor themselves, or they may hire a specialized team of experts to manage PPC buys on the company’s behalf.
Around 70% of small to mid-sized businesses are investing in PPC marketing. PPC is one of the biggest traffic and revenue drivers for all eCommerce businesses. To get ahead of your competitors, you need to strategize PPC marketing precisely, especially in the eCommerce sector.
Conclusion
If you are a newbie in the eCommerce industry, you strongly need an eCommerce marketing service to help you build an image in public. People who prefer online shopping need something to trust you and your products. We suggest you hire a Google PPC agency with prior field experience, and that can help you throughout the process with their team of experts. Handling everything on your own might cost you higher because neither you have any knowledge and experience in it nor do you have enough in-house resources. So, to save you time and money, a PPC marketing agency will be best for you.
Feel free to contact ROI Minds, a leading digital marketing agency that strives to increase your sales twice, thrice, or even 7X with our immensely talented team of more than 40 experts. We collaborate with you to design customized marketing strategies per your needs and goals. We specialize in developing strategies that increase web traffic and revenue for your eCommerce business. Our eCommerce services include SEO, SMM, Content Marketing, eCommerce PPC services, white-label marketing, etc. With ROI Minds, you don’t have to worry. Trust us, and we’ll prove that you bet on the right horse.
With more consumers purchasing products online, your eCommerce website must stand out from the competition to attract more customers and sales. Working with one of the top eCommerce marketing agencies in 2022, such as ROI Minds, can help you achieve that goal.
On this page, we’ll look at some of the best eCommerce marketing companies in the world to see how they can help you increase revenue from your eCommerce website. So, just keep reading to find out more!
And if you’re eager to get started with eCommerce marketing services right away, ROI Minds can assist you! ROI Minds is a market-leading eCommerce marketing firm. We cover all of your digital marketing needs, from designing a website that converts visitors into paying customers to increasing brand awareness with a social media campaign.
The best eCommerce marketing agencies of 2023
Check out some of the best eCommerce marketing companies in the world below:
1. ROI Minds
We’re not just including ROI Minds in our list of top ecommerce marketing agencies just because it’s our company. ROI Minds is one of the best eCommerce marketing companies in the world, and we have the track record to prove it.
Take a look at what distinguishes ROI Minds from other agencies below:
Our eCommerce marketing firm understands how to generate results.
When you work with ROI Minds, you collaborate with a leading digital marketing firm for eCommerce businesses. We specialize in developing strategies that increase web traffic and revenue for your business.
Our eCommerce marketing firm has prior experience.
Our team of over 45 digital marketing experts has over two decades of experience developing effective marketing strategies that drive client sales and revenue.
Our skilled team understands how to create strategies that will get your eCommerce website in front of more members of your target audience.
We collaborate with you to create a personalized digital marketing strategy that promotes your products to thousands of consumers online, resulting in increased sales and revenue.
Our eCommerce marketing agency uses data to inform our strategies.
Instead of relying on gut instincts, ROI Minds uses data to inform our digital marketing strategies. You can be confident that we will implement campaigns that will generate results for your eCommerce website by using data-driven digital marketing strategies.
That means you won’t have to waste resources on strategies that aren’t generating sales or revenue for your company. As a result, you’ll earn a substantial return on investment (ROI).
2. SEO Experts Company India
As an eCommerce marketing agency, SEO Experts Company India specializes in providing comprehensive digital marketing solutions for online businesses. The agency helps eCommerce businesses to increase their online visibility, attract more traffic, and generate more sales by developing and executing effective marketing strategies.
SEO Experts Company India provides a wide range of eCommerce marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. The agency’s team of experienced marketers use data-driven insights and industry best practices to develop customized strategies that help clients achieve their business goals.
The agency has experience working with eCommerce businesses across a range of industries, from fashion and beauty to electronics and consumer goods. They understand the unique challenges and opportunities of eCommerce marketing and work closely with clients to develop strategies that drive results and maximize ROI.
At SEO Experts Company India, customer satisfaction is a top priority. The agency works closely with clients to understand their business objectives and deliver solutions that meet their unique needs and goals. Whether you’re looking to increase website traffic, improve conversion rates, or boost sales, They have the expertise and resources to help you achieve your eCommerce marketing goals.
3. SEO Works
SEO Works is a leading UK-based search engine optimization (SEO) and eCommerce marketing firm. SEO Works can assist you with everything from eCommerce SEO strategies to content marketing campaigns.
SEO Works is a Google Partner agency with a track record of developing strategies to increase web traffic, leads, and client conversions. SEO Works, using cutting-edge technology and tools, can assist you in creating a website that increases your visibility in search engines and allows you to stand out from competitors.
Furthermore, SEO Works has worked with companies in a variety of industries, including automotive and retail. So, if you’re looking for an eCommerce marketing firm that can help you stand out from the crowd, SEO Works could be an excellent choice.
4. Ogno
Ogno is another excellent eCommerce website agency based in Berlin, Germany. Ogno, like many other agencies, offers clients customized strategies tailored to their company’s needs and goals.
This is because Ogno understands that your company is unique and requires tailored strategies to help your brand stand out. When you work with Ogno, you’ll also gain access to a dedicated expert who will keep your company updated on digital marketing strategies.
Ogno can assist you in developing an eCommerce website that improves your search engine rankings and sales, from creating custom content to optimizing your website design.
5. Social Beat
Social Beat is one of India’s top eCommerce marketing firms. You can use Social Beat to create personalized experiences for your website visitors, capturing their attention and encouraging them to stay on your website until they’re ready to make a purchase.
Furthermore, Social Beat can assist you in expanding your reach through influencer marketing. Social Beat can help you reach more members of your target audience with their influencer marketing techniques, having reached over 20 million people.
So, if you’re looking for a company to help you increase your brand awareness and online visibility, Social Beat is the perfect fit.
6. Blue Meta
Blue Meta is the next company on our list of the best eCommerce marketing agencies in the world. Blue Meta is a Canadian digital marketing agency.
Blue Meta specializes in data-driven digital marketing strategies. As a result, you can rest assured that your data-driven strategies will produce the best results for your company.
When you work with Blue Meta, you’ll also gain access to cutting-edge technology that allows you to easily track and measure the results of your campaign, keeping you in the loop at all times.
Browse eCommerce marketing services from ROI Minds
Are you prepared to invest in ROI Minds’ eCommerce digital marketing services? We’ve got your back. ROI Minds is a full-service digital marketing agency specializing in eCommerce websites.
Consider the following eCommerce digital marketing services:
1. Search Engine Optimization (SEO)
Our SEO services will assist you in optimizing your presence in search results to drive more qualified traffic to your website, which will convert into sales.
2. Pay-Per-Click (PPC) Advertising
Create targeted PPC ads to increase your visibility in search engines and encourage users to browse and buy your products.
3. Web Design
Our web design experts will assist you in creating a website that provides a positive user experience, engages site visitors, and keeps consumers on your site until they are ready to purchase.
4. Social Media Marketing
Promote your products on multiple social media platforms to over five billion active users. Our social media marketing services can handle everything from creating personalized advertisements to publishing creative posts.
5. Email Marketing
With engaging emails and newsletters, our email marketing services help you attract and nurture high-quality leads. Our team can help you drive more revenue with an email marketing campaign, from targeting shopping cart abandoners to promoting new products.
6. Content Marketing
Our copywriting team can assist you in creating engaging custom content that positions your brand as an expert in your field, improves search engine rankings, increases traffic to your website, and more.
Why should you consider partnering with an eCommerce marketing agency?
So, why should you think about partnering with a top digital marketing firm for eCommerce websites? An eCommerce digital marketing agency can assist you in developing effective strategies that meet your company’s needs and drive more sales to your website.
Here are a few advantages to working with an eCommerce marketing company:
You drive more web traffic
Increasing traffic to your website is critical for acquiring new customers and increasing leads and conversions. An eCommerce marketing agency can assist you in developing strategies to increase the visibility of your website.
An eCommerce digital marketing agency will implement the right strategies for your business, from an SEO strategy that helps you reach the top of search results to a PPC campaign that drives more clicks to your website.
As a result, you’ll get more web traffic for your company and keep those visitors on your site until they’re ready to buy.
You expand your brand reach
Do you want to raise brand awareness? A top digital marketing agency for eCommerce websites can assist you in achieving this goal.
An agency will assist you in reaching more members of your target audience via various online channels, such as:
Search engines
Social media
Amazon
Apps and websites
And more!
A digital marketing agency, for example, can assist you in developing an innovative social media campaign that allows you to communicate and engage with your target audience. As a result, you will increase brand recognition while promoting your products.
You generate high-quality leads
Attracting customers who are most likely to buy your products is the key to increasing conversions and sales for your company.
ROI Minds, an eCommerce digital marketing agency, can assist you in creating personalized marketing messages that will help you attract these high-quality critical leads.
An agency, for example, can create personalized ads and promotions that target specific consumers based on:
Demographics
Purchasing history
Interests
Hobbies
And more!
As a result, you can create advertisements that appeal to your target audience and entice them to visit your website and browse your products. More conversions and revenue for your business will increase as you attract more high-quality leads to your eCommerce website.
You earn a higher ROI
Earning a higher ROI is a compelling reason to collaborate with a digital marketing agency for eCommerce websites. ROI Minds, a leading eCommerce marketing company, specializes in assisting you in achieving the highest possible ROI for your business.
The success of your campaigns will be tracked and measured by topeCommerce agencies. As a result, they can see which strategies produce impressive results for your eCommerce website and concentrate on optimizing and improving the lag strategies.
That means you can achieve incredible results for your website’s web traffic and sales, earning you a higher ROI.
ROI Minds — Your revenue-driving eCommerce marketing agency
ROI Minds has everything you need to build the best eCommerce agency that increases conversions and revenue. We develop personalized digital marketing strategies tailored to your company’s needs and goals. We create, execute, and manage data-driven digital marketing strategies that increase sales and revenue for your eCommerce website.
Pay-per-click (PPC) campaigns can be an excellent way to increase traffic, leads, and ROI. In fact, businesses earn $8 on average for every dollar spent on Google Ads.
Although PPC appears a fantastic opportunity, creating profitable campaigns can take time, effort, and money. You could lose money if you don’t have a strong strategy or monitor your campaigns. WordStream says the average small business loses 25% of its PPC budget on wasted spending.
If you work in PPC marketing, you may know how time-consuming these campaigns can be.
Before starting a campaign, you should consider keywords, what your competitors are bidding on, and how much money you’re willing to spend. Following the launch, you’ll need to monitor the campaigns, make necessary changes, and occasionally adjust your budget.
This process can be intimidating if you have a lot of other marketing tasks on your plate.
Fortunately, if you want to reduce these tasks and make room for new projects, many tools are available to help you build, manage, monitor, and adjust your campaigns, bids, and budgets.
Some are inexpensive, while others provide automated features to reduce the need for unnecessary human intervention. These tools are general PPC management, bid management, or reporting tools.
This blog post highlights 12 PPC management tools and software to assist you in developing a less time-consuming and more profitable PPC process.
PPC Management Tools
1. WordStream PPC Advisor
Cost: $264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription.
Integrations: Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter
WordStream’s PPC Advisor is aimed at small business owners who want to take full advantage of PPC but lack the funds to hire experts or advisors. The software is compatible with Google Ads, Bing Ads, and other major advertising platforms.
With WordStream Advisor, you can activate the “20 Minute Work Week” tool, which will analyze your PPC campaigns and send recommendations on how to improve them quickly. These changes can then be made using the Wordstream software.
You can create campaigns, identify positive and negative keywords, and make budget adjustments. You can also use the software to create optimized landing pages and track and build reports based on conversion and call data.
WordStream offers a seven-day trial to those who fill out a contact information form.
2. Optmyzr
Cost: $499/month (Pro), $799/month (Pro+). The Enterprise version’s cost is unspecified.
Integrations include: Google, Bing, and Yahoo ads programs
Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk for marketers or agencies with larger budgets, an interest in running multiple PPC campaigns, or simply wanting more automated features.
This paid platform, like WordStream, allows you to launch, track, and manage PPC campaigns across multiple platforms. According to the Optmyzr website, all versions of the software allow users to automate scripts, alerts, and reports. Each membership also includes biannual product training sessions with Optmyzr representatives.
Automyzr, one of Optmyzr’s tools, allows users to upload and generate campaigns in a bull from data sources such as spreadsheets or integrations.
Once the data is uploaded, a user can use specific criteria such as “brand” or “product” to generate ad names and other elements automatically.
Joe Martinez, named one of PPC Hero’s top 25 PPC experts in 2017 and 2018, highly recommends this software. He claims that the PPC manager benefits both lead-generation and eCommerce accounts.
“Optmyzr enables marketers to easily see performance data in their accounts and make real-time adjustments.” “I can also use their script library to automate certain tasks I have to do regularly,” he says.
He also mentions how the software has saved him significant time over the years. “I can rely on the tool to handle many tedious, high-level tasks, giving me more time to focus on strategy or deeper analysis in the account’s critical areas.”
3. Google Ads Editor
Cost: Free to Google Ads advertisers
Integrations: Google Ads
This downloadable desktop application, formerly known as AdWords Editor, allows you to create, track, and edit Google advertisements.
In addition to monitoring performance, the app allows you to make bulk changes to multiple ads. Preview edits in draft mode before they go live and build or revise your ads offline.
The editor works in tandem with Google Ads, allowing users to create and assign bid strategies to campaigns specific to the Google bod strategy. To manage a Google Ads campaign through the Ads Editor, you must first create one.
If you’re only trying to master one PPC strategy at a time and want to start with Google, this tool could be an inexpensive and simple option.
However, unlike WordStream or paid PPC managers, Google Ads Editor does not provide you with similar automation options or improvement suggestions. As a result, more manual adjustments and monitoring may be required.
4. Bing Ads Editor
Cost: Free to Bing advertisers
Integrations: Bing Ads
While many marketers think of Google as their primary PPC option, Bing PPC has gained traction due to the search engine’s five billion daily inquiries.
Bing, like Google, provides similar software for its search engine’s PPC ads. You can make offline changes to your ads, similar to the Google Ads Editor, and then upload them to the online platform once you regain internet access.
This management tool can also research keywords, manage your bids, and track your performance.
Like Google Ads Editor, this tool does not provide any automation tools and is only available to those with a Bing Ads account or campaign.
5. SEMRush PPC ToolKit
Cost: $99 (Pro), $199 (Guru), $399 (Business), Enterprise edition varies by company
Integrations include: Google Ads, Bing Ads
The PPC management services provided by SEMRush focus on competitive research, keyword research, and campaign planning.
When researching competitors on SEMRush, you can search your domain to see a list of domains that compete with you organically and those that compete with you in paid search. You can also discover which keywords your competitors have previously bid on to determine if you should use a similar bidding strategy.
The “Charts” tool in the ToolKit can also display visual graphs of how various competitors perform.
Another feature is the Keyword Magic Tool, which lets you enter a keyword or phrase and get a list of stronger keywords and information about them, such as search volume. You can then export this data into a document and share it with their team.
SEMRush offers four pricing options. SEMRush’s PPC, search engine optimization, and marketing tools are included in the most affordable plan, aimed at freelancers, startups, and small businesses.
The larger plans are geared toward larger corporations and government agencies. These provide advanced reporting features such as white-label reports and more sophisticated API integrations.
You can try out SEMRush features such as the Keyword Magic Tool here. To use these free tools, you must create a free account by providing an email address and a password.
PPC Bid Management Tools
1. MarinOne Search
Cost: Plans often start around $499/month. Marin does not specify specific pricing.
Integrations include: Google, Bing, Yahoo, Facebook, and Twitter
MarinOne Search provides bid management features for ads on Google, Bing, Yahoo, Facebook, and Amazon. According to Marin, the software “allocates budgets and calculates bids” by utilizing a large pool of data and patented machine-learning algorithms.
To learn more about Marin’s impact, visit its website, which features case studies on how the software has aided major clients such as Nissan, Dell, and Jeep.
2. Kenshoo
Cost: Varies by company. Kenshoo provides free demos and quotes.
Integrations: Compatible with platforms including Google, Bing, Yahoo, and Apple Ads.
Kenshoo provides budget management, search, social, eCommerce, and app-based advertising tools. Bid management features in the software allow you to create and modify various bids, including rules-based and model-based bids.
Kenshoo’s platform allows you to integrate data directly from Google Ads and other online ad programs. The data can be displayed on various dashboards, including one that compares spending, revenue, ROI, and conversion.
Kenshoo claims to use award-winning machine-learning algorithms in its dashboard interface to provide users with bid suggestions and budget and ad performance forecasts.
Kenshoo’s website describes its software as enterprise-level, but it also claims to offer plans and paid tools for startups.
Prospective customers can request information from Kenshoo by visiting their website.
3. Acquisio Turing
Cost: Varies based on your company’s ad spend, the number of accounts that will be managed, and the contract length determined between the company and Acquisio.
Integrations include Google. Bing, and major social networks.
Acquisio’s bid and budget management tool continuously analyzes and adjusts bids and budget distribution using machine learning algorithms.
Acquisio claims that the algorithms are trained to automatically adjust budgets based on seasonality, day of the week, time of day, and ad platform.
Due to the flexible pricing plans, this software may be useful for businesses from startup to enterprise level.
This software may be useful for marketers who have multiple accounts or are too busy to monitor bids and budget distribution regularly.
Thanks to machine learning tools, you may save time on tasks such as bid research and number crunching. This extra time could be used better by working on other worthwhile projects.
PPC Reporting Tools
1. Google Ads Performance Grader
Cost: Free with a short registration
Integrations: Google Ads
This WordStream tool, formerly known as the AdWords Performance Grader, can assign a percentage score to your Google Ads campaign based on criteria such as text and keyword optimization, quality, click-through rates, impressions, and landing page optimization.
The report also provides additional information or a sub-score for each piece of criteria.
The report also notes how well campaigns are performing compared to the previous month to assist users in benchmarking.
You can link this tool to your Gmail account and automatically receive the grades for ads associated with your email address after registering and providing a small amount of company information.
Integrations include Google Ads, Bing Ads, Twitter Ads, Facebook, and LinkedIn.
This software could be useful for marketers or agencies looking to create white label analytics dashboards for their clients. ReportingNina, in addition to the portal, can schedule and send automated reports to marketers or clients via email.
When Google Ads and/or Bing Ads are integrated, a marketer or client with access to the white label portal will see a dashboard that pulls in all the information from these third-party platforms.
Thanks to this integration feature, users can see all of their important data in one place. In addition to PPC, data from Twitter Ads, Facebook Insights, LinkedIn Ads, MailChimp, and other accounts can be integrated.
3. Octoboard
Cost: Octoboard offers seven plans with annual and monthly commitment options. Annual plans are $5 to $150 monthly, and no-commitment plans fall between $18 and $210. Each plan allows a different number of clients and access to a different list of features.
For marketers and their clients, Octoboard offers a variety of customizable and white label reporting templates. You can use the software to create reports and dashboards that can be sent to an unlimited number of recipients. In addition, the software provides report templates that can be embedded on a website.
Octoboard already has templates that specifically report on Google, Bing, Facebook, and LinkedIn PPC for those who need to report to their team or clients but don’t have time to create a nice visual.
To try out the software, go to their homepage and select one of the templates. When you enter the template, the site will prompt you and provide instructions on how to integrate your data.
The software, like ReportingNinja, includes automation tools for creating and sending templated reports on a schedule.
On the Octoboard website, you can register and preview specific reports containing your data for free. However, you must subscribe to one of its monthly or annual plans to gain more access.
Integrations include Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads, and Twitter Ads.
DashThis, like ReportingNinja and Octoboard, allows users to connect PPC and SEM tools to the platform so that all performance data appears on a single dashboard.
This feature could be useful if you need to use two or more tools to monitor your PPC ads, traffic, and other campaign data.
The platform enables users to create and customize these overarching dashboards.
When creating a dashboard, DashThis provides three templates to choose from: periodic, rolling, and campaign. While the Campaign dashboard collects data about a specific campaign, the Rolling dashboard displays live data, and the Periodic dashboard displays data for a specific period.
DashThis also provides a library of pre-built KPI widgets for tracking and reporting on metrics such as cost-per-click, cost-per-acquisition, conversion rate, impressions, ROI, and return on ad spend. Users can also create their custom widgets.
This software would be a good choice for agencies looking to save time on PPC or SEM marketing reporting processes. They can use a dashboard to share and report live data to their clients or colleagues after creating one.
DashThis also provides a low-cost individual subscription for $39 per month, allowing users to launch up to three dashboards.
Building Your PPC Toolkit
Before subscribing to one or more of these tools, consider your company’s budget and the number of accounts you’ll manage. If you work as a marketer for an eCommerce PPC agencyor a large corporation, you may prefer enterprise software that includes all the necessary management tools. If you’re a startup or a freelancer, you might want to stick to the more affordable resources on this list.
If you want to improve your Google Ads conversions, you must have the right strategy. Competitors from all over the world are vying for the same prospects and customers in today’s world. On the other hand, building a viable plan is easier said than done.
A great eCommerce pay-per-click (PPC) campaign includes various elements such as ad copy, relevance, images, landing pages, and follow-up techniques. However, the first and perhaps most important step is identifying the right keywords to target and the best keywords for Google ads.
Knowing how to shortlist and target the best keywords for Google Ads campaigns will allow you to reach more interested customers with relevant content and offers while spending less money and wasting less time. This way, you can gain a competitive advantage in your market.
How To Choose the Best Google Ads Keywords?
This article will go over tried-and-true keyword strategies that you can use right away. Let’s get this party started.
Account Structure: High Buying Intent vs Low Buying Intent
The account structure and finding the right keywords are two of the most important aspects of your paid search process. When your keywords, ads, and landing pages are appropriately structured, they align with your business goals.
Finding the right Google Ads strategy and building the right Google Adsaccount structure can feel like looking for a needle in a haystack. Depending on your objectives, budget, location, company size, and industry, various approaches are available. So, depending on your specific situation, let’s talk about different ways you might want to structure your campaigns.
Do you believe you should target high search volume or low competition keywords or high buying intent keywords or low intent keywords? We’ll begin with two different scenarios, both of which use high-intended keywords:
A Scenario – This ad group contains a single keyword with a search volume of 100. The cost per click (CPC) is set at $2.
B Scenario – This ad group contains ten keywords, each of which has a search volume of 1000. The CPC is $1 per click.
Understanding the Relationship Between Keyword Search Volume and Keywords Buying Intent is Important:
Remember that keyword search volume refers to the number of times a particular keyword was searched for in a given month.
That is why this is such an important consideration. A keyword must have many searches to be worth targeting and paying for. Otherwise, it could indicate that not enough people are interested in that specific keyword or phrase, resulting in low traffic to the offer.
However, Scenario B above depicts a possible solution to the low traffic. You can target multiple low-volume keywords instead of bidding on high search volume keywords (which are more expensive). This method broadens your audience, website traffic, and the ROI depends on the conversion rate and ROAS as the intent of such keywords can be broad and hard to fit in the buying intent segment. You can’t show the same ad to other people who use different search terms as different search terms have different intent and so the ad should be personalised as per the search term to get a high-quality score and overall account score that helps in the lower CPC and higher Conversion rates.
This strategy of bidding on multiple low-volume keywords to show your ads to a sufficient number of people may be more brand-building side or driving top of the funnel traffic in the awareness stage of your google ads marketing funnel. High intent keywords (those used further down the sales funnel and closer to converting) frequently have lower volume than low-intent keywords.
So you’re probably wondering how to choose the best keywords for Google Ads. Both of the above scenarios are correct, but both scenarios are equal when viewed from a broader perspective.
Scenario A has one high buying intent keyword, while Scenario B has low-intent high search volume keywords. Because both scenarios are equal:
1 high buying intent keyword (100 high search volume keywords) = 10 low search volume keywords (each of 1000 Search Volume)
For example, at any given time, there are likely to be more people searching for “types of roofing materials” than people searching for “buy a new roof now.” While the high intent “buy” keyword will likely result in higher conversions, it will cost significantly more to bid on, and your search volume will be significantly reduced.
Criteria for Choosing the Appropriate Keyword Search Volume
As you may have noticed, both of the account structures discussed above can benefit your Google Ads campaigns. But how do you know which one is best for your company?
Consider the following key factors to consider when selecting keywords based on their search volumes and intent type:
Is There a High Search Volume for Your Niche?
You cannot use all keywords for Google Ads in any industry, and different keyword volumes will be more effective in different buying stages and offers. For example, a highly specialized service like laser eye surgery is unlikely to receive as many conversions as a generic product like eye surgery.
What Is the State of Keyword Competition?
There is no excuse for not having at least a cursory understanding of keyword competition, thanks to a plethora of keyword research tools — both free and paid to find the best keywords. While higher intent keywords can drive more conversions than traffic to your landing page, they are much more competitive and expensive than low intent keywords. Finding the right keywords considering your Google ads marketing objective is the key and science of a successful Google ads program.
What Level of Buying Intent Does the Keyword Have?
You must ask yourself what your objectives are for the ad campaign. If you just want to “get your name in front of people” and do a broad awareness campaign, low intent high search volume keywords are the best like informative, how-to guide, examples, etc. However, if your campaign is heavily focused on “direct response,” you don’t want to waste money on people who are too early in the buying cycle like keywords how, what, why, free, guide, sample, etc.
When Is It Appropriate to Ignore Keyword Search Volume?
When selecting keywords for Google Ads, search volume is critical. However, it is not the only factor to consider when selecting keywords. To target the best keywords, you may need to consider other aspects of your campaign.
Here are two examples of when you might want to prioritize keyword search volume over other factors when researching Google Ads keywords:
#1. The Keyword Contains a High Level of Purchasing Intent
Despite a low search volume, it is a wise move to bid on keywords with high buying intent because, while there may be fewer people searching for these terms, those who use them are more likely to convert. If you keep this in mind, you will better understand how to choose keywords for Google Ads and your advertising money will have a better ROI.
#2. You Have Insight Into an “Under the Radar” Keyword
You may have spent months or years narrowing down your target demographic, and you can pick up on your audience’s insights and needs. As a result, you may come up with new keywords that your competitors aren’t even aware of, giving you a decisive advantage and an early lead.
Keyword Selection for Google Ads: Revisiting Scenarios A and B
Assume “best blue jeans online” is our exact match keyword in Scenario A. And in Scenario B, ten other phrase match or exact match keywords are used like “blue jeans”, “blue jeans online”, “blue jeans price”, “blue jeans stores”, etc.
We put $2 CPC to Scenario A keyword so it ranks better and every time someone is looking for this key phrase so we can get as much conversion as possible. While in Scenario B is CPC is put $1 or less. As a result, we can have much more traffic than scenario A options for obtaining higher traffic from the keywords. And we all know that the final ROI should not be overlooked when determining how to choose keywords for Google Ads.
Despite their low volume, the numerous keywords provide a broad reach. Using different keywords can also broaden your ability to convert your audience by selecting the right keywords for a Google Ads campaign.
Google’s standard recommendation includes 10-20 keywords in an ad group but we suggest only 3-4 keywords or SKAG (Single keyword ad group). According to Google, this is the best approach because these keywords form a pool of search terms that potential customers may use when searching for products or services for which your ad could be displayed.
What if you choose keywords and concentrate on a single keyword ad group, which continues to grow? The possibility of having hundreds of thousands of low search volume keywords arises, but creating a new ad group becomes difficult each time. The amount of reporting and management required will be enormous. If you have hundreds of campaigns, you won’t handle such ad groups daily if millions of keywords come in. You’ll need a smart tool for this, which could suggest selecting a sample of keywords from hundreds of thousands and recommending some smart actions to take on them on a daily or weekly basis.
What Effect Do Keywords Have on Conversion Rates?
It’s critical to understand that lower search volume means lower competition but it can lead to higher conversions as well. On the other hand, higher purchasing intentions will better factor in conversions. Your conversion rate is affected by a variety of factors.
Your landing page will have a significant impact on the success of your campaign. People will convert based on the offer, copy, images, videos, and other elements. However, the first step is to get them to your website in the first place. And depending on the keywords they used, their chances of conversion will be higher or lower.
To calculate your conversion rate, use the formula below:
Conversion rate = (number of conversions / total visitors) * 100%
Because the total number of visitors is important for conversions, scenario B will almost always have higher visitors than scenario A. Based on the conversion rate, we have to grow the number of visitors/clicks which depends on the keywords search volume and cost.
Certain keywords will direct users further down your process’s funnel. As a result, the keywords you choose for your ad group must be carefully considered. Ensure that your users understand what they are getting and provide it for them.
Keywords with a High Volume
When you notice a keyword has a higher volume, more customers are interested in this topic and are using Google to learn more about it. High search volume keywords can raise awareness, allowing your online profile to grow. But, to know how to choose high search volume keywords for Google Ads, we must consider all factors:
Pros
More people will most likely see your ad.
More people are more likely to click on your ad.
More chances to get people interested in your product or service.
Cons
Your cost for the unwanted traffic will be higher.
More irrelevant search queries.
Lowers conversions
Higher CPA’s
Low-quality score
Low ROAS
Wastage of the ad spend if you’ve limited ad funds
Low ad impression share if the ad budget is limited
Higher time in the learning stage
Keyword Selection for Google Ads: Additional Criteria
#1. Keyword CPC
Keyword CPC is the most crucial factor in keyword research and keyword selection. Keywords which higher CPC are the most competitive but have higher intent. You can use the keywords which are in the medium or low competition if you’ve a limited ad budget otherwise go with the keywords with higher intent and try to get the 100% impression share for them.
On the other hand, you may notice that a specific keyword appears relevant to your audience based on your research and experience while conducting Google Ads keyword research. You can frequently use these terms with lower CPCs to attract leads and conversions at a lower cost that fits your budget.
#2. Target Market
You might sell a specific type of product. As a result, your impressions for specific keywords will be limited. You have a specific target market that knows what they want, which will not be the majority of people. Don’t be alarmed by low numbers if your strategy revolves around long-tail keywords.
#3. The Cost of Your Offer
Typically, the amount you can afford to spend on advertisements rises with your price. However, if you have a low-cost product, bidding high on keywords may not make sense because the profit margin will be low.
#4. The Purpose of Your Google Ads
Keep your overall campaign goal in mind at all times. If your goal is simply to raise market awareness, you may consider your Google Ads a cost of entry, and total conversions will not be the defining metric.
Some Google Ads campaigns are only interested in gaining exposure, and thus the value is in the long-term sales process. However, if you sell one-time or low-cost items that are more transactional, you must be more conscientious about your advertising costs and how they affect your bottom line.
#5. Performance of Keywords
Your clickthrough rate (CTR) and cost per click (CPC) for a given keyword are excellent starting points. However, the true test of these phrases will be the conversions they generate.
It makes no difference how many people search for your keywords if they aren’t generating qualified clicks or leads. You must concentrate on conversion rate optimization and look down your funnel to determine which keywords delivered the highest profits. A lower volume keyword could generate more clicks and conversions at a lower cost despite the smaller market.
#6. Keywords with Long Tails
Shorter keywords are extremely competitive due to the larger number of visits they can represent. However, the ROI can be quite low. Long-tail keywords allow you to narrow down your target market even further.
This enables you to deliver more targeted advertisements and landing pages. Because fewer people will be using the long-tail keywords are they are at the bottom of the buying cycle. you will be able to reach customers faster than your competitors. Keep in mind that you are unlikely to be the only company in your industry. As a result, any ability to have a “monopoly” on a segment of the market immediately lowers your competition costs.
Best Practices for Ad Groups
Choosing keywords for Google Ads is about more than just the words you bid on; it is also about organizing these campaigns and ad groups in a way that maximizes your ROI from keywords.
Let’s look at some best practices to help you get the most out of your Google Ads.
#1. Organize Yourself As You Go
You don’t want to put off organizing your campaigns and groups until the last minute. For starters, once you organize the data, it will take on a new meaning. By arranging them correctly from the start, you can be confident that the data you’re seeing is more relevant to your campaign objectives.
#2. Create Distinct Campaigns for Each Unique Setting
Instead of creating separate ad groups, create new campaigns to account for significant differences. For example, you should run different campaigns depending on your location or budget. Alternatively, if you have multiple products, such as shoes and shirts, each should have its campaign.
#3. Simplify Whenever Possible
Knowing how to select keywords for Google Ads is a difficult task in and of itself. If you already know what keywords to use, consider whether you need different campaigns or ad groups.
If you’re targeting the same locations for all of them, use a single campaign with different ad keywords. The same is true for all of your ads to share a single budget, which significantly reduces headaches and the time required to analyze your campaigns later.
#4. Select a Specific Theme
If possible, choose a narrow theme for each ad group. Then, you can use more specific keywords in your headlines, ad copy, landing pages, and elsewhere. This is because people are more likely to click on an ad that contains the exact keyword they were looking for, as logic dictates that it is more relevant to them. Remember, the searcher is only interested in the action that will benefit them the most in the shortest amount of time. Put yourself in the shoes of your prospects.
#5. Aim for At Least 3 Extended Ads and 1 or 2 Responsive Ads s per Ad Group
The secret to selecting keywords for Google Ads is that you will not get the perfect results the first time. To achieve your desired conversions, you may need to use a variety of ads, ad groups, and campaigns. As a result, allow your ad groups to approach your market from at least three different perspectives. You might discover that one keyword has significantly lower costs than the others, and that means you’ve just split-tested your advertisements for free. When you first start with PPC campaigns, it may take some time to find the right combination of keyword match types for your campaigns. It’s tempting to focus on those with the greatest potential reach; however, this would be a mistake.
Use the 3 extended ads and 1 or 2 Responsive ads in the ad group and try to use the keywords in the headline/description to get an excellent ad score from Google ads measurement tracking.
It is critical to strike a balance between reach and relevance in your keyword list to attract the right kind of traffic – and a lot of it!
What Exactly is Keyword Relevance?
Keyword relevance is a qualitative metric that informs marketers about the importance of a keyword to their bottom line. This value can be used to organize a large list by grouping your keywords into closely related groups and displaying them in keyword relevance.
What Exactly is Keyword Reach?
Keyword reach refers to the potential audience that a particular keyword can help your ad connect with, and it is inextricably linked to keyword search volume. If you choose a keyword that receives 3,000 monthly searches instead of 300, you can potentially reach a tenfold larger audience by including the more popular keyword in your ad copy. However, there are numerous other factors to consider in this case.
How Does Relevance Affect Quality Score?
When the elements of your campaign are aligned with user intent, your ads will typically resonate with a greater number of viewers. Your ad and landing page will be related to one another and to what people are looking for. As a result, relevant ads tend to receive a higher quality score, implying a higher ad position and lower costs.
The Value of a Well-Balanced List
When conducting research, they may use generic terms before moving on to brand names and specific search terms as they become more familiar with products and move closer to a conversion. Similarly, returning customers may gravitate toward their preferred brand names rather than searching for generic products.
It’s best to use a mix of generic and branded keywords to attract a diverse range of customers and increase conversion opportunities.
If you are a new company or have a new product, you must broaden your generic keyword strategy to attract more new customers. You can retain customers or build brand awareness around existing products by investing in your brand keyword strategy.
What Are the Different Types of Keyword Matches?
A keyword match type is a technique used by Google to match user search queries with the keywords you bid on. Match types control our keywords, but we must find the best balance of reach and relevance with our list.
As you progress through the match-type funnel, your reach grows, but your relevancy suffers. There are three types to think about.
#1. Broad Match
For Google Ads keywords, broad match is the default setting. If you use the broad match keyword “blue Nike shorts,” the search engine can match your ad to any single word in that term. Like “blue Nike”, “Nike”, “shorts”, “blue”, etc.
Pros
Maximum impressions, which aid in the collection of reams of search term data.
A high volume of traffic as Google show ads to anyone who is somehow relevant to the broad term.
Cons
The majority of the searches will be pointless.
You’ll pay for clicks with all of the traffic but not sales.
Your quality score will suffer if people do not click.
Low ROAS
Low CTR
Low-Quality Score
Not the right strategy with short keywords
#2. Matching Phrases
User search queries must match your keyword when using Phrase Match, but it can be part of a longer query. For example, if your keyword is “Blue Nike” in phrase match then your ads will be visible to people looking for “dark blue Nike shorts for men,”.
Pros
Excellent for determining the context of relevant searches, as search data frequently reveals new terms you hadn’t considered targeting.
Better conversion rates
Tap the long-term keywords
Medium CPC
Higher Conversion rate and CTR
Cons
It still generates unqualified traffic, affecting your costs and quality score.
#3. Exact Match
If you prioritize relevancy, exact match type keywords will help you match user search terms exactly as they are typed.
Pros
Precise targeting eliminates the need to worry about irrelevant or unqualified traffic.
Higher CTR and conversion rates if the keyword selection is right
Cons
There is no room for permutations, alternative phrasing, or word order; users must type the exact keyword term for your ad to appear. This can result in a loss of qualified traffic because there is no way to predict every search term that people will use.
Exact match types are typically more expensive. If they don’t convert, you’ve spent a lot of money for minimal gain.
A Balance between Reach and Relevance Is Necessary
Attracting high-quality traffic is critical for the success of your company’s website. Furthermore, you must have some brand awareness to ensure a good reach when selecting keywords.
For first-time advertisers, it’s best to set up your account as follows:
Approximately ten keywords per ad group
6-8 Exact Match – Highest Bid
1-2 Changed Broad – Bid 20% less than the highest bid
1-2 Phrase – Bid 20% less than the most significant bid
Your search queries will get off to a good start by structuring your account in this manner. With the majority of your budget dedicated to high-level targeting, you ensure that you will attract qualified traffic while also leaving some room for low-cost keyword discovery.
You can add negative keywords and new terms to your list over time, which will help you filter out irrelevant traffic and refine your list for the best balance of reach and relevance, resulting in a higher quality score.
Summary
If you’re thinking to advertise on Google, you should know how to select keywords for Google Ads. As the most popular and competitive platform, Google Ads can produce incredible results in terms of leads, subscriptions, purchases, and more. You can’t, however, just jump in and hope for the best with your ads.
You and your team require a viable strategy that will be effective both now and in the future. Depending on your organization’s goals, you now know when to target high volume or low volume keywords. Furthermore, you understand how to identify your target market and create campaigns that cater to their needs.
Nowadays, almost everyone is searching online whether they need a service or product. Just sending traffic to your website is not the only task to improve your conversion rate, and you need to optimize that traffic for a better conversion rate. Either you have huge traffic or just send traffic to your website. If you are not making your customer journey easier, it’s harder for you to increase your conversion rate. This article provides 9 Techniques to Increase eCommerce Conversion Rates in this article. If you implement these techniques, your eCommerce website conversion rate will increase.
#1.Integrating Payment Options
One of the easiest ways to increase the conversion rate is to add multiple payment methods on the checkout page. Just adding one payment method is not enough. Every user is comfortable with their payment method and trust as well. If another payment method is a little longer or different, then there are higher chances that they can move on. That’s why you need to add multiple payment methods so that your user makes payments online easily.
Benefits of using multiple payment methods:-
It makes customers feel more secure
It makes your company look more trustworthy and legitimate.
Increase conversion rate
#2.Increase Relevant Website Traffic
One of the reasons your online store eCommerce conversion rate is low is that you are not sending the right traffic to your website. Just sending high traffic to your website is not enough. Make sure you are targeting the right customer. You just need to show your product to the right customer. Who is looking for it or interested in buying it? Make sure your audience is correct because your bounce rate is high if not. This means users are not interested in your product. Before sending any traffic, make sure you can understand your customer completely.
#3.Make Simple & Easy navigation.
You are sending all traffic to your website, but browsing your website is tough for your users/customers. Try to make user-friendly navigation so that users can navigate your website easily and take action accordingly.
#4.Showcase Your Product Social Proof
One of the authentication factors on the website is social proof. Nobody wants to be the first buyer of the website due lack of confidence. Suppose you add social proof to your product pages & home page. Authentication is automatically created in the user’s mind because Already many people buy from your site and give feedback on it. This feature also helps you to increase your conversion rate.
#5.Optimize Your Website Speed
So many people land on your website and browse accordingly. But if your website speed is not good enough, your conversion rate is low because users can not browse those websites, which takes time to load. The less time your website takes to load, the more visitors visit your product pages for a longer time, and here are the higher chances that your website sales will be increased.
#6.Provide Discounted/Save Options
One of the easiest ways to engage your customers is to provide discounted prices because users are often interested in your product. Still, suppose they don’t know about the discount price. In that case, they don’t know much about price, but if you show them the discount price, they feel they are saving a lot of money instead of buying from its original price value. Also, if your coupon code, your chances of getting a sale will be higher than before.
#7.Product Guarantee
This is another way to create authentication for your customer, like buying your product without any 2nd thought. You just need to add a few words on your website/product page like- 30 days money-back guarantee etc. Almost every online platform provides this feature. If this feature is not provided, you need to try it for a better conversion rate.
#8.Add High-Quality Images and Videos
After a user lands on your website, they see the product. If they see the product clearly with high-quality images, they know about it in detail. One of the important factors for users is to see the product clearly how it looks. You can either add high-quality product images or videos for detailed information about the product. If users are more convinced by viewing your product’s high-quality images and detailed video, they might buy that product at a time or near future from your website.
#9.Reduce the Number of Steps in the Checkout Process
Most user actions take place on the website. If you are driving huge relevant traffic, but the conversion rate is not high as you expected, you need to work on your website check-out process. Maybe your check-out process is lengthy. Instead of a lengthy check-out process, try to make it shorter. For example, where users need to add their credit card and address details, you just need to add another payment gateway like PayPal. Their information is already stored in this payment gateway, so there is no need to add so much information. Also, payment gateways are user-friendly. If you optimize your checkout process, your conversion rate will be high.
Google Shopping Ads or product listings Ads are one of the most valuable ways to generate sales for any eCommerce store.
We have witnessed that it can produce up to 25% higher conversion rates and have a very low CPC.
When you are not listing your product catalogs through Google shopping ads, you miss around 40% of your total revenue.
Implementing the shopping ads with the right strategies can lead to good results, but you need to work on advanced strategies to scale up your conversions.
Let’s first understand Google Shopping A/B Testing and shopping campaigns Setup Strategies.
Google Shopping Ads Funnels:
A/B testing is a really important aspect while scaling your Google shopping campaigns. Testing different audiences with different funnels is unlimited based on one’s advertising goals and objectives And if you are down to it, then the Google Shopping ads campaigns ads funnel testing could be described in this categories:
Buying Intent
Consideration Intent
Awareness Intent
These are three phases in which you can test your products/categories & find out what works best for you. Accordingly, you can structure your shopping campaigns to drive the traffic based on the queries you want to target from your shopping campaigns.
Pro-Tip:
When testing different phases of traffic for your products, they should never contradict each other. Properly segregate & plan out a structure for your shopping campaigns.
Use cross-negative keywords, adjust bids & priority campaigns as per the testing phases, try out different variants with duplicate product ids.
Keep your campaigns’ “priority” at priority while testing different traffic phases. This is very important when advertising the same product for the same country in multiple shopping campaigns.
Adjust the bids based on the traffic you are targeting, plan out for which shopping campaign phase you want to bid aggressively or not.
Buying Intent Funnel:
Action: Your target audience knows what they are looking for. Let’s take an example where you think your ideal targeted customer is aware of your brand & looking for the product you are selling.
Ex: Product: Laptop
Brand: Apple
A/B Testing:
id: XYZ
Title 1: Apple MacBook Pro Laptop – 16″ – 256 GB
Title 2: Apple MacBook Pro Laptop – 14″ – 500 GB
Description: Latest Apple MacBook Pro Laptop 16″ inch variant with 256 GB memory.
Structuring: Based on the above points and to target “Buying” traffic, you can structure your shopping campaigns.
Traffic Type -> Campaign -> Priority -> Bids -> Block Bad terms
Your target audience might want to explore more options. Let’s take an example where you think your ideal targeted customer is aware of your brand & but looking for more choices in line with product categories.
Ex: Product: Laptop
Brand: Apple
A/B Testing:
id: XYZ
Title 1: Apple Macbook Laptops
Title 2: Apple Macbook Laptops
Description: Latest Apple Macbook Laptops. Get the one you are looking for.
Structuring: Based on the above points and to target “Consideration” traffic, you can structure your shopping campaigns.
Traffic Type -> Campaign -> Priority -> Bids -> Block Bad terms
Your target audience is unsure about a specific product or brand. Let’s take an example where you think your ideal targeted customer has a particular product in their minds but is unaware of which brand or product type they should go for.
Ex: Product: Laptop
Brand: Any
A/B Testing:
id: XYZ
Title 1: Laptops
Title 2: Gaming Laptops
Title 3: Work Laptops
Description: Latest Apple laptops. The best-in-class features.
Traffic Type -> Campaign -> Priority -> Bids -> Block Bad terms
The initial phase of planning & execution is the most important step. If this is done right, you just have to focus on allocating budget & bids to your campaigns to drive targeted traffic & eventually turn into profitable revenue.
The idea here is to show your ad to the right customer & “what they are looking for.” Structuring your shopping campaigns and making a flow so that we are sending the right traffic to the right place is the purpose of our whole strategy.
The flow of traffic & use of priority determines bids for campaigns:
The highest priority campaign will bid. If one campaign has a higher priority than the others, the campaign with the higher priority will bid. For example, imagine two campaigns sharing a product, and one campaign has a High priority, and the other has a Medium priority. The bid from the High priority campaign will be used, even if the bid in the Medium priority campaign is set to a larger amount.
Suppose the highest priority campaign runs out of budget, the lower priority campaign bids. If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.
Note about ad delivery: Your budget will be spread throughout the day. So to reserve funds for later in the day, a High priority campaign might not participate in an auction even if the budget is not yet exhausted. Instead, a lower priority campaign that is not reserving funds might participate in the auction. Learn more about ad delivery.
When multiple campaigns have the same priority, the highest bid is used. If multiple campaigns all have the same priority, the campaign with the highest bid for that product will participate in the auction. For example, if three campaigns share the same product and have a low priority, the highest bid from any three campaigns will be used.
Visualize a flow where you can structure your shopping campaigns & get the most out of your targeted traffic phases:
Applying this strategy based on your ideal traffic and strategies that go right with it will help you scale your shopping campaigns & by that, you will have full control over the things that are working. And accordingly, you can make the right decisions based on the results you are getting. And the rest is up to you on how you want to spend your money.
Make sure to try implementing different scaling strategies to boost sales.
If you look back over history, you’ll find that we live in the most comfortable human race ever, with everything at our fingertips. It’s easier than ever to sell products online in this era of artificial intelligence and machine learning. Advertisers may use a variety of marketing and targeting techniques, but Google Smart Shopping Campaigns were one of the most successful.
This not only saves you time but also cuts down on wasted resources and money, meaning that you get the most bang for your buck. In this post, we’ll look at how to maximise smart shopping campaigns, but first, let’s understand what a smart shopping campaign is and how it functions.
What does Google Smart Shopping suggest to you?
Since Google Smart Shopping is linked to Google Ads, we hope you are familiar with Google Ads. In Google Ads, Google Smart Shopping is an automatic bidding mechanism. Now the question comes of how automated this platform is because it uses Artificial Intelligence to optimize your shopping campaign automatically. It enables you to make automated changes based on your budget and objectives to maximise conversions.
There are numerous ways to create Google advertising, but what makes Google Smart Shopping so successful? This is because it creates more conversion and develops creative ads by using the existing product feed you have in your google ads account. What you only have to do is set up your advertising campaign budget and targets, and the rest will take care of Google itself.
Although it is obvious that it will save time, this does not imply that spending less time handling the campaign would result in less conversions. According to Google in early testing advertisers who used Smart shopping campaigns drove over 20% conversion value at a similar cost.
How does Google Smart Shopping Work?
The Google AI algorithm makes use of any existing content and images in your product list feed. In layman’s words, it pulls product creatives from the current product feed of your Google Merchant Center account. It then generates new ads for your product and optimizes them using machine learning.
According to Google, the optimization process for creating advertisements and optimising them takes at least 15 days. By then, the AI algorithm would have gathered enough data to provide you with a high Return on Investment (ROI).
With these data observations about ad performance in mind, the machine learning-based method automatically increases or decreases the keyword bid and advertisement budget to boost the conversion rate.
Best Practices to Optimize Smart Shopping Campaigns
If you’ve got things set up, you can get started, but that doesn’t mean you have to leave everything on Google. There is no question that the AI system is sound, but you can only go so far as to support the cause. Let’s know the best practices regarding the optimization of smart shopping campaigns.
Keep an eye on Conversion Tracking
Conversion tracking is one of the most useful ways of optimising smart shopping campaigns. Conversion Tracking, as the name implies, assists you in keeping track of when your advertisements generate leads on your website. Online purchases should be the primary source of conversion rate. Other forms of conversion rate, such as signups or purchases from phone calls, should be monitored and optimised.
Keep Data Integrity in Mind
The effectiveness of this approach is dependent on the data available. Google needs a sufficient amount of data on the historical performance of key performance indicators. The more data that is usable, the more useful it would be for ROI. Data, on the other hand, should be valid and correct, with little or no inconsistencies that could skew the AI decision-making process.
Don’t Forget The Remarketing Tagging
Smart shopping campaigns are seen to focus on remarketing audiences made up of people who visit your site. For optimal coverage and efficiency, new people should be added to the remarketing list regularly. Customer parameters provide Google with information about which products the consumers are interested in.
Although you can run a smart shopping campaign without them, it is recommended that you set up custom parameters for retail to get better campaign results. If you do not specify any custom parameters, Google’s AI algorithm will automatically match products from your product feed.
Target All Products
Be certain that you target all of the products. Use a single campaign to target all of the available products. This process increases performance and makes it easier to compare data from one product.
Consider Past data for better Budget Allocation
The platform would aim to get as many conversions as possible under the constraints of your budget. If you look at previous data, you will be able to assess what you have spent up to this point and set your budget accordingly. Keep in mind that smart shopping campaigns take priority over standard Shopping and display remarketing campaigns for the same product.
Target Return On Advertising Spend (ROAS)
Under a given budget, smart shopping campaigns automatically maximise the conversion value. It’s a smart idea to set a target ROAS. You should set a target return on advertising spend if you have a minimum return expectation on your campaign. Let’s look at an example: if your target goal is to generate $10 in sales revenue for every $1 spent on advertising, you can set a target ROAS of 1000 per cent. When you set a target ROAS, your bid will be tailored to meet the target while remaining within your daily budget.
Try To Build a Clear Path for your Prospects
Nobody likes visiting a confusing website and many customers cannot handle baffling time-consuming sales procedures. You can offer a simpler, quicker path to conversion by reducing the number of digital touchpoints. This would lower the bounce rate and cart abandonment rate.
Conclusion
Smart Shopping has a lot to offer: automated bidding, broad reach, and hands-free CRO (conversion rate optimization). Google is giving advertisers more and more access to machine learning, and while this does not equal better outcomes, it does mean less time monitoring the account and potentially better results.
One of Google’s primary objectives is to provide the users valuable information, but some people use clickbait images, a Sensationalist language that urges users to click on them. While in most cases, this information is exaggerated, and users don’t get the quality information they are looking for.
Digital advertising plays a vital role in ensuring access to reliable & quality information online for billions of people worldwide. But people are abusing the digital advertising platforms by making clickbait ads. That’s why on 15 July 2020, Google has updated its Misrepresentation & Clickbait policies to prevent misleading information from affecting the user’s experiences.
Here is the link to Google’s official update on this. But don’t worry, we will be going through these policies and what you shouldn’t do to prevent your account from being suspended.
Google will not allow these clickbait ads, which includes or claims :
Ads that claim to reveal secrets, scandals, or other sensationalist information about the product or service being advertised;
Ads that use clickbait messaging such as ‘‘Click here to find out,” “You won’t believe what happened,” and similar phrases which encourage the user to click on the Ad to understand the full context of the ad;
Ads that use clearly altered zoomed-in body parts, mugshots, or real-life accident or disaster photos to promote a product or a service; and
Ads that use “before and after” images to promote significant alterations to the human body.
Scamming users by concealing or misstating information about the advertiser’s business, product, or service.
Ad destinations that use “phishing” techniques to gather user information.
2. Coordinated deceptive practices
Coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to politics, social issues, or matters of public concern.
Not allowed Directing content about politics, social issues, or matters of public concern to users in a country other than your own if you misrepresent or conceal your country of origin or other material details about yourself.
3. Misleading representation
Making misleading statements, obscuring, or omitting material information about your identity, affiliations, or qualifications.
Providing an inaccurate business name or business name that does not clearly represent the advertised business or disambiguates from similar businesses in the ad or user interactions.
4. Dishonest pricing practices
Failure to clearly and conspicuously disclose the payment model or full expense that a user will bear.
Advertising products or services as free when they are chargeable.
5. Clickbait Ads
Ads that use clickbait tactics or sensationalist text or imagery to drive traffic
Ads that use negative life events such as death, accidents, illness, arrests, or bankruptcy to induce fear, guilt, or other strong negative emotions to pressure the viewer to take immediate action.
6. Misleading ad design
Ads that make it difficult for the user to understand they are interacting with an ad.
7. Manipulated media
Manipulating media to deceive, defraud, or mislead others.
8. Unreliable claims
Making inaccurate claims or claims that entice the user with an improbable result (even if this result is possible) is the likely outcome a user can expect.
9. Unclear relevance
Promotions that are not relevant to the destination.
10. Unavailable offers
Promising products, services, or promotional offers in the ad that are unavailable or aren’t easily found from the destination.
Violations of the above-mentioned policies will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.
In this topic, we are going to share our experience on different aspects of google shopping ads. We promise we’ll be quick and only talk about the things you actually need to know and not what you already know, so without further ado, let’s start.
Segregations
Segregation of google shopping campaigns is one of the most important things to do if you want to measure the success of a particular category of products and give a little more push to your winner products by increasing their budgets/bids and giving the losers a slight modification so they could perform better.
Without proper segregation in google shopping campaigns, you are leaving the strings loose. If you have a ton of products, do yourself a favor and assign them/put them in different categories so they will be easy to manage later on. You could see the performance of a particular category of products.
Bidding Strategy
Always start with a manual CPC even when you are not an expert in this or if you are just a complete fresher, we advise you to get help from someone who is already doing google shopping ads. So let’s assume you already have basic knowledge of what bids are and the average CPC.
Now the question arises, why should you use manual CPC instead of Automatic? Because when you don’t have any conversion data, you can’t adjust your bidding and set it as one automatic bid.
When should you use automatic bidding?
You need conversion data to choose one of the automatic bid types; we recommend that you should start with manual bidding and after at least 20 Conversions in the last 30 days in your campaign. Then you can switch to an automatic bidding strategy according to your campaign goal. Don’t go with any of the automatic bid options until you are very sure of your doing.
Smart Shopping campaigns
There are certain situations where you would want to use smart shopping campaigns. Which are :
When your account has conversion data or your website has good traffic, then a smart shopping campaign will be a good option for you.
Testing Non Performing Products
You can run smart shopping campaigns for specific products. It’s good to set up a smart shopping campaign for non-performing products. In most cases, you will get better results with smart shopping campaigns for those products.
Test Initially
If you are just starting and have little conversion data, you would want to use a smart shopping campaign to test different product categories. We suggest you go with standard campaigns if you don’t have any conversion data and start using smart shopping campaigns after getting at least 20 Conversions in the last 30 days to act on.
Product level optimization
It is essential to update your product’s feed in the merchant center. Add high search volume keywords in titles and descriptions. Ensure your titles are optimized. (Optimized title include product name + Brand name + Keywords + SKU if applicable).
Negative keywords
Adding negative keywords in your campaigns will help you save your hard-earned money from unwanted clicks from users with very low chances of converting.
You should add negative keywords when starting campaigns instead of adding them at a later point. By adding negative keywords, you are saving your money, but you are pushing your products to increase your profit because the performance of your product ads will also improve as the CTR (Click through Rate) of your ads increases.
Today we will shine some light on a few key points that will help you get better results in google shopping campaigns.
We can’t fully customize Google shopping campaigns like google ads campaigns, but we can make the best out of limited available options to maximize the output.
So without further ado, let’s get straight into it.
5 Powerful tips to Supercharge your Google Shopping Campaigns
Use High-Quality Images
According to a study, you have nearly 4-6 seconds to capture a potential customer’s attention, so you should use that wisely. Writing a detailed and lengthy description is cool, but it’ll be a shame if they don’t even get to it; you have to capture your audience’s attention first to get them into reading those cool and fancy copies you wrote for them.
So make sure you are using high-quality images to catch their attention. Try to use fancy images to which users can relate and make sure your product is clearly visible.
Bet on your winners
One of the most common mistakes people make is selling all of their products and thinking every product will perform equally. Well, Unfortunately, that’s not the case. Some of your products will perform better than others.
So it’s better to put more focus on your winner products to increase your ROAs than focusing on improving the performance of your bad-performing products.
Title Optimization
Title optimization plays a vital role in google shopping ads. We can optimize only so many things in google shopping ads, so let’s take advantage of what we already have instead of thinking about what we can’t.
An Optimizatized title may be the difference between a converted customer and a missed opportunity. Store growers have written an excellent article on Product Title optimization that you can take advantage of for FREE!
Re-Marketing
You can’t convert every prospect on the first attempt. It doesn’t matter how good your ad copy is and how good your landing page is; you have to step up your marketing game by targeting prospects interested in your product but haven’t completed the purchase.
Remarketing, in simple terms, is chasing people who are aware of your product and are interested in it to convert them into paying customers.
Play the Long Game
Running a shopping campaign won’t bring you an instant boost in your sales, and it will not result in getting thousands of new paying customers overnight but will help you grow and scale over time.
Sometimes you will get new customers on the first attempt, and sometimes it will take two or three or even four attempts to convert a prospect into paying customers with remarketing. The bottom line is running a business is a long shot, Do NOT rush it, take your time, and do things right.
Conclusion
There is no fixed formula of success and we can’t promise you something that is a guarantee to bring you results but it all depends on how much effort we put in so give these hacks a try and you will notice the difference.
According to a marketing report, 38% of holiday shoppers use smartphones to search for products and service information on Google before visiting a store.
Google shopping ads offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience, and build brand visibility. So let’s start with Local Inventory ads or LIA, LIA are the local information users ask for.
We also know that 44% of shoppers wish that retailers could do a better job sharing inventory information, well the good news is LA or LIA actually do help retailers provide this information to customers and when they do the retailers themselves see an upside so where local inventory information was provided in the US retailers actually saw 3 times increase in the CTR and an 80% improvement in CPA.
So our recommendation to you is to use local inventory ads to drive increased ad engagement clicks as well as store visits which are a really special and important piece here and then take advantage of that local location-based targeting feature to really drive performance to specific stores.
So how does LIA work?
As you search for something in the Google Search Bar like a Fitbit in your body, Google will display results of stores that are selling the Fitbit with distance from your location, opening hours, and price.
If you click right there on this ad you will be navigated to a Google-hosted storefront, this it pulls information from the retailers feed Merchant Center feed actually.
Who should Use LIA?
Retailers who have separate online & offline merchandising and marketing teams
Have separate offline budgets and success KPIs
Have a strong in-store assortment
A retailer who rely on auto-bidding tools for their online campaigns
How to Setup LIA’s?
Startup a new shopping campaign supporting all categories and then within settings you will have to enable the local inventory ads through a feature called enable local inventory ads. Moreover, you need to set up an inventory filter for the channel.
Next thing is to do the bidding, don’t select conversions as a goal for LIA, here opt-in for maximizing clicks bidding strategy.
LIA Campaign Strategy Tips
Local only is the preferred setup for departments funding drive-to-store separate from e-comm programs as they can control, optimize & report on performance separate from the e-comm program.
Set a 20% higher base bid than your average Google Shopping bid, and adjust the mobile bid modifiers to +100% to drive store visits. Separate campaigns help optimize these specific goals.
Mirror programs that are happening in-store to make the most of LIA/Local Campaign. For example – bid up on seasonal items featured in stores, end caps, or in the circular. Some advertisers use LIA to drive inventory relief (bidding up on certain stores or on certain inventory)
Example of Interpreting Store Visit Data :
Online Spend = $1000
Store Visits = 100
In-store Conversion Rate = 50% (Assumed)
In-store AOV = $100 (Assumed)
In-store Sales = $5,000
ROAS = 5:1
LIA Campaign Optimizing Tips
Bid Higher to reach shoppers closer to your location
Location-based bid modifiers help merchants to increase bids for shoppers closest to their stores.
Increase bids when stores are open
Ad scheduling bid modifiers allow merchants to bid higher during store open hours or high traffic hours.
But don’t “turn off” when your stores are closed because late night/ early morning LIAs help drive shoppers planning their route in advance.
Bid higher by Device
Merchants can boost their bids on the device (Computer, Tablet, and mobile)
As LIA is a mobile-first ad format, we recommend store mobile bid modifiers of at least 100% to start out.
Final Words
Local inventory ads don’t cost any more than regular shopping campaigns, as today most of the searches are shifting from desktop to mobile and consumers grow continually more reliant on Google to guide their purchase, LIAs can help ensure they will find you -online or nearby.
Google Product rating is the program provided by the Google Merchant Center. By participating in this program it will enable you to show your product rating (star-ratings) to users on Google shopping ads.
Product ratings and reviews help shoppers in their product research and help them in making purchase decisions.
Product rating is in the form of star rating from 1 to 5 and designed to give shoppers an overview of the product’s performance and make trust in the purchase of that product.
How will you add Google Product Rating In Google Shopping Ads?
To add Google Product rating to Google shopping ads your product should have at least 3 product reviews that will be aggregated to form an overall product star rating.
Product ratings can be sourced from various places including your own site and from a review aggregator site such as Review.io or many others. It can also be aggregated from Google Customer Reviews.
Learn Google Product Rating Working
One thing that all we should know is that Google Product Rating is specific to product, not seller specific. In Google product rating product performance rated, not the business who is providing it.
You can aggregate the reviews for a product from multiple retailers, marketplaces, and third-party review sites. This is all done by the Google Merchant center program by using globally unique product identifiers such as GTINs, or other metadata data related to the product such as SKU, Brand + MPN pairs and product URLs.
When a search is performed for a product – such as ‘Wishbone chair’ – a list of different models of Wishbone chair will be listed, some products showing aggregated Product Ratings where applicable. Sellers selling this model can be located by clicking on the individual product listing.
What are the Benefits of Product Ratings
Having a product rating or review on your own site is different from the perks of Google Product Ratings. Take a look at some main benefits of Google Product Ratings.
1. Google Product Ratings make products stand out in shopping ads.
Google Product Ratings will make your product stand out from your competitor product. These star ratings will catch the eyeball after all that is natural, who will not love a flash of gold?
For example, if you are looking for ‘Wishbone chair’ and some listings will show stars and others don’t, then eyes will naturally be drawn to the star because there is a little gold digger inside all of us!
There is also a concept that stars = trust, and quality ingrained with it, and that will make us biased towards product listings that feature them.
2. Customers get educated about the product.
Product rating and review also help the shopper to know more about the product. They are more educated about the product by getting more information from the review.
The product description is not sufficient to get all the information about the product. They are a little impersonal, just a copy of the manufacturer description that will make it ‘scripted’, and many shoppers realize it is written by marketers whose job it is to sell the product.
Now Customers product reviews will help the buyer get more information about the product that is not conveyed from the product description
Google Product Ratings mostly contain valuable information about the product that may make or break a sale.
Shoppers who wanted to know more about the product which they wanted to purchase are also less likely to be disappointed. On average, it’s said that 78% of Shoppers who read reviews are more satisfied with their final purchase.
If you give more information about the product then the buyer leads to more confidence in your product which further increases your conversion rate.
3. Google Product Ratings help in to increase the on-site conversions too
Google Product rating will leave the impact on the buyer journey. After viewing product ratings it will build trust, inform, and confidence on the arrival of your site.
They have already covered quite far along the buying journey and come with a high intent when they arrive on your site.
By Increasing trust off-site, it will lead to an increase in on-site conversions, sales, and profits.
How you can get the power of Google Product Ratings
Google product rating is not unique only to you, they are aggregated from the different review sites. So most of the sellers are selling the same product with the same ratings aggregated from the same source.
Technically you are competing with other sellers who are selling the exact same product with the exact same Google Product rating.
So, how can you stand out from this?
There are four steps to make your Google Product Reviews to win over your buyer.
1. Sell Renowned Products
Wanted to succeed in Google shopping? Then there is a need to sell the product that can achieve the above. You should stock the product that is previously highly rated so that you can stand out in a good way.
If you’re selling your own branded products then make sure you are collecting high-quality product reviews from your customers and sending them to Google review.
2. Regularly Optimise your product listings & bid high
Now the question is how to compete with other sellers?
In order to compete in Product listing ads, you should make sure you are optimizing your product listing and bidding for your product. It will help you in securing the top spot position and make the most of the shopper land up to your site as compared to your competitors.
3. Collect Seller Ratings
Product is the same and product Price is the same then how will buyers determine from which store they will prefer to buy the product. So the seller rating and the product rating go hand in hand. They will prefer the store who has a higher seller rating.
4. Competitive Product Pricing
Last but not least is your Product pricing. Google shopping is also known as a product price comparison site.
The final thing that needs to be considered is your product price. It should be competitive. Even if you have flawless Seller Ratings and have a product that is 20% more expensive as compared to your competitors, It’s likely to make your customers not click on your ad.
Product Rating In Summary
Now you know that there are many benefits of Google Product Ratings but getting them is just half the battle. With all these, you should make sure you optimize your pricing as per competition, bidding and descriptions help you to stay ahead of the pack on product listing pages and get customers to choose to buy from you.
Want to know more about Google Product Ratings? Head over to our website to jump on live chat with one of our advisors and we’ll be more than happy to answer any of your questions.
Google has added new features in the merchant center to optimize your product feed in a better way.
Product feedback contributes 70% to making your shopping ads successful so make sure you’re using these features precisely to make your shopping campaign profitable.
In this article, we will talk about the Market Insights features. How it works and how you can take advantage of this most valuable feature.
How can you find this feature in Google Merchant Center?
When you enter your Google Merchant Center account then click on the Growth option then click on Manage Program and then you will be able to see Market Insights.
Who’s eligible for Marketing Insight:
This feature is not available for all countries. Only selected countries can pursue with the advantage of the same. Please check the suitable Merchant CenterTerms of Service based on the country to use this feature.
Benefits
Google provides benchmarks to better recognize and evaluate your position.
Use market insights to help inform your business decisions, such as your products and pricing strategy
Identify and sell products that already display a competitive advantage.
How it works
You need to enable Market Insights under the Growth and Manage Program. Then you will be able to see two new reports appear in Growth, including theprice competitiveness andbest sellers report.
Price Competitiveness Report:
The price competitiveness report explains how other competitors have the same price products that you sell. You will see an average price for each product, which can help you understand the price at which other advertisers are successfully attracting clicks.
Best Sellers Report:
Available to retailers who use Shopping ads or Shopping Actions, the best sellers report shows you the most popular brands and products used in Shopping ads. In addition to the same, it shows you whether you currently use them in your feed or not.
This popularity data is grouped by Google product category and country to help you decide which new products and brands to stock. It also helps you to recognize the products and brands that would be of an advantage from an enhanced budget or bids.
Conclusion:
Hope this article helped you to understand Google Merchant Center Market Insights’ new feature.
It’s really helpful to optimize your feed and gather information about the products which you are selling. By helping with this new feature you can carry your products better than competitors that help to increase sales and profit.
If you ever think of searching an example for quality over quantity, no example other than SEO can beat it!
SEO is not just about driving traffic, making it attractive, etc. The foundation of SEO is its content.
It further leads to the core point, the content shouldn’t be just some information, it should be having quality content and should reach the targeted audience.
Nowadays, numbers of eCommerce businesses pay for promotions, advertisements, email marketing, social media, and various other platforms.
Undoubtedly, these are topmost productive platforms to enhance the business but would these platforms carry the same value if they don’t deliver powerful content in context to its targeted audience?
In the end, it’s all about the level of relevancy that your content carries with respect to the targeted audience.
Whilst, what would be the best content type to formulate into a perfect SEO content? Well, there are many but it is important to know which are the leading ones; as listed you can find them below:
1.Video Content
There is a reason why this factor is leading amongst all. Well, the fact is that there is not just one reason but there are numbers of them.
Social Platforms such as Youtube are considered by the majority of the audience especially when it is about gaining knowledge and entertainment.
According to a survey, videos on Facebook are watched around 100 million hours per day.
Explaining your product by showing it in the video attracts the viewer from a realistic point of view. Listening to the audio which is about the product gives them more clarity about it, this sort of demonstration is the golden key to make your product/service attractive to thousands and millions of people at the same time.
It works like magic in terms of the sale of a product. Like it is done in most of the videos that product is seen, used or tested with its description during the video it works like wonders! It makes the potential or interested viewer make a personal connection with the product when they can see it being used.
Pro Tip:
Try to make your video more about these three categories; Product videos, how-to or DIY videos, and emotional videos.
Content-based on such categories will most likely attract viewers more than you’ve been expecting.
2. Create Custom Images
Image is the reflection of the product or service you are offering to the audience. Images play a very significant role as a graphic description of the product.
Ecommerce business is all about selling products. The introduction of the products by the means of Images tends to have a very strong influence. If you’re planning to promote your products, launching a campaign, or plan to gain attention on social media, putting up the images about the product or service will bring forth more clarity to the audience.
Make sure you are putting up the images which depict your brand. Be very selective about the images that you select for your product, as the same shall be used via email-marketing, landing pages, and social media posts.
3. Blog Posts
Written content plays a very significant role in the E-commerce market despite other digital factors. Written content has its own importance from an introduction to the description of the product.
Above all, this is one of the most cost-effective factors as a way to drive traffic to your website. A blog offers information for consumers at all stages of the buyer’s journey to purchase the product.
Proper blog content will help you to build your brand image, showcase what your brand deals in and posting content that can be further shared on social media.
4. Customer Review
Customer reviews hold one of the biggest advantages that is to influence other customers. Reviews have the power to gain customer’s interest and create an urge amongst the customers to interact with the company.
Statistics show that the majority of online shoppers consider reviews to judge the product from a realistic point of view.
This also gives the company an opportunity to interact with them, which builds emotional connection; this has remarked to create 23% of the revenue for the business as per research.
Conclusion:
We have shared the top 4 content strategies with which you can boost up your eCommerce marketing strategy.
It is important to acknowledge the fact that the content needs to be relevant as per your customer’s interest. This is how it will help you to engage the audience. Comparatively, it will help you to have more ROI than traditional advertising.
The strategies mentioned are based on the experiences of our experts. We are quite hopeful that the same shall be progressive for you.
We would love to hear about which one of these worked out the best for you. Feel free to let us know!
Facebook marketing is not easy marketing, especially for e-commerce but it is worth the investment.
Facebook has over approximately 1.5 billion daily active users, so to productively reach an ideal customer you should have proper pre-planned strategies to pitch them.
If you run a Facebook campaign for eCommerce without any preparation, the campaigns will not generate more sales and you may face a heavy loss. To run a profitable campaign on Facebook it’s necessary to keep updated with the latest eCommerce strategies.
Let’s discuss some rocking strategies which we are usually using in e-commerce ads.
1. Take advantage of Dynamic Product Ads
Many e-commerce marketers prefer dynamic product ads to acquire high ROI.
If you have a large number of products on your eCommerce store you should definitely go for dynamic product ads. With these kinds of ads, you don’t have to make the ad for each product in the sales catalog.
The template of dynamic product ads will automatically fetch the product title/name, product price, product description, and other relevant information.
With dynamic product ads you can advertise single or multiple products on Facebook to users with there engaged behavior like who visited your store, do add to cart, checkout, or even purchase(for upselling).
2. Use Multi-Products Advertisement
As the name suggests, this kind of ad will help you to advertise multiple products in a single time.
These kinds of ads allow the user to select the product according to his wish.
Here the chances of a conversion rate increase because the user is viewing multiple products at a time and spending little more time as compared to static image ad.
Multi-product ads are more productive than standard image ads.
According to a study, after using multi-products, some companies acquire up to 300% increases in their CTR(Click Through Rate).
According to Adobe:
The CTR hikes from 50% to 300% after using multi-products ads.
The CPC(Cost Per Click) drops up to 35% just because the users are engaging more with multi-product ads.
Got CPA(Cost per Acquisition) under a defined amount even less than that.
3. Do run retargeting campaigns
You have mostly seen that many people visit the mall and end up doing window-shopping.
The question arises – why they left without shopping? Maybe they didn’t like the quality of the product or were looking for some best offers.
The same scenario also arises in the eCommerce store. Users visit your eCommerce website, ATC(Add to Cart) and leave the website with completing the shopping.
Why did we lose those users who did ATC? Think about the possibility if we convert all of them into customers Or even if we do 50% -75% of them.
Here, you should run a retargeting campaign to knock their door again. These kinds of customers need a little push with an exciting offer.
Now retargeting can be done in funnels:
(i) MoFu(Middle of the Funnel):
As you already have a good social engagement by running the ad long you can retarget the following audience:
FB engagers past 30 Days
Instagram Engaers past 30 Days
Keep educating these two audiences with video testimonials, why they really need this and with a discount.
(ii)BoFu(Bottom of the Funnel):
In this funnel, again you have to make the custom audience the same as we did in MoFu.
But the difference is that, here, you have to make a custom audience who did ATC and IC in the past 7 days.
These users are very important as they have recently done activity. These users need a little push with discount offers to convert into customers.
4.Run Post-Engagement Campaign
What should I personally use in my client’s campaign that I maximum times run a post-engagement campaign to support the conversion campaigns. This increases the social engagement of the conversion ads and wins the trust of the users that there is something special in this ad because it has many likes, comments and share. The heavy social engagement mostly compelled the user to click on the ad at least once.
Let understand this above strategy with an example:
Suppose you are running a conversion ad for the T-Shirt. Now you set up a post-engagement campaign as per you per targeting and create the ad of the existed ad of the T-Shirt of a conversion campaign. This is done by copy the post id of the original ad.
In the post-engagement campaign, the Facebook algorithm focuses to increase the engagement in the form of likes, comments and shares. This social engagement automatically refects in the original T-Shirt ad of a conversion campaign.
5. Use Lookalike Audience(LLA)
You can create a new audience by the past behavior of the users. Facebook research the most relevant users who will more likely to engage with your ad. To make the Lookalike audience first you have to create the custom audience, then you will able to make the LLA. Try to use 0-1% of LLA more because it is more related to the custom audience. You can also make the lookalike of your Facebook page fans.
I always use lookalike audiences in my client’s campaigns which mostly return high conversion rates.
Conclusion:
There are also more strategies for the Facebook ads because every niche has a different scenario but these are basic strategies that most digital marketers apply in their ad campaigns. The more Facebook ads you will do, the more you learn to make the strategies. By concluding it all about the experience.
Most of the marketers know about Showcasing shopping ads but didn’t try it till now. In the Year 2017 Google ads introduce the shopping ad format with showcase shopping ads.
With the help of showcase shopping ads, merchants can gain visibility from upper funnel users who are in their research phase. It also helps the users to go through products without visiting the website.
Showcase shopping ads are helpful for advertisers because they appear at the top of paid search ads and with this advertisers can showcase the product catalog that will help them to increase click-through. This, in turn, will also help in an increase in sales.
Know you wanted to learn more about Showcase Ads.
Firstly, Know What is Showcase Shopping ads?
In Showcase shopping ads you can combine a selection of related products (catalog) and present them together with vivid, high-quality images or video. Showcase ads mainly trigger on broad search terms like “Furniture” and “Lamps”.
On relevant search terms, Showcase ad appears on clicking on it will expand the store product catalog related to the product group.
One biggest advantage of Showcase ads is that first clicks are free, so advertisers are only charged when the user clicks again to open up the expanded catalog.
Where do Showcase shopping adsappear and how do they work?
Showcase shopping ads appear in Google Feed, Google Images and when someone searches for a broad product term, like “Furniture” or “standing desks.”. With Showcase Shopping ads you can advertise the whole category of your inventory.
To work with Showcase ads you need to have a linked and fully functional Merchant Center account.
In Showcase ads, you can also Showcase video. It was introduced by Google in 2018 and it’s their first retail search ad unit that features video designed to help advertisers provide a more contextual experience, immersive for shoppers.
With Showcase video ads you can upload video along with multiple images to a single ad and promote your products through beautiful imagery, descriptions and relevant promotions.
Showcase shopping ads Prerequisites:
Before you running Showcase Shopping ad you’ll need to first complete the following prerequisites:
Setting up a merchant account and linking it with Google Ads account. Also, you have to send Google up-to-date product feed data every 30 days.
Set up a Shopping campaign and Optimize it. Using the retail-centric reporting metric, you’ll be then able to track the performance of your products.
Upload your 1:1 logo in Merchant Center so it appears in your ad and helps you in branding.
Ads specs = Showcase Shopping Ads
Header Image should be 1200 X 628 px in JPG or PNG format for the best quality across all devices.
Headline Text with 24 characters limit.
Description with 120 characters limit.
Final URL: where you want your user to arrive after they click on ads.
Display URL: 25 characters are shown on mobile, 35 on desktop.
Let’s know How you can set up your Showcase Shopping ads
Follow these steps to set up Showcase Shopping ads:
Set up your Shopping Campaign
Select a Campaign
Create a new Ad Group.
Click on Showcase Shopping’
Select your new Ad Group name
Enter your Maximum Cost-Per-Engagement (Max CPE)
Now you have to select the products which you want to promote with a Showcase ad. You have to subdivide your product groups smaller and make it more specific by excluding product groups that contain products you don’t want to promote.
Some Major Benefits Showcase Shopping ads
In addition to showing multiple products in ads, it provides advertisers with the following benefits:
It helps users to decide where to buy.
Most Google Shopping searches use broader search terms. These broad terms are in their deciding phase and considering what product they have to buy or from where to buy.
Showcase Shopping Ads allow advertisers to reach these potential customers and get them thinking about your brand while they’re still in the initial stages of making a decision.
Control over which products you want appears in your ad.
Track engagements and conversions in real-time. You can use comprehensive reporting tools to track the performance of your ads.
Let’s Know How much it will cost to run a Showcase Shopping ads
Showcase Shopping ads work on maximum CPE (cost-per-engagement) bidding, and we have to set the highest amount of CPE that we are willing to pay for engagement.
In this scenario, you’re not get charged on the first click, rather we will be charged when someone does the following:
When the user expanded the ad with the spend time of 10 seconds within the ad or
Clicks the product link in the expanded ad before opening it.
How to Optimize Showcase Shopping ads
By just uploading the multiple product images and selecting the appropriate URLs it does not help you to give you the best result. To encourage desired user action you need to consider the following tactics.
Add High-Quality Header Image:
For Header image, you should showcase high-quality imagery related to lifestyle that shows off your branding and that will engage with your target audience.
Segregate your ads:
You should start by creating the multiple ad groups in the category or product type levels to get it segregated and set your bids accordingly.
It’s best to start with a broad level or base category level ad groups. It will help you to identify which search terms are getting more engagements by targeting entire categories (e.g., “Dining chair” is a broad term).
Now you have to set up the additional ad groups that will target sub-categories of your above winning one such as “European Modern Dining Chair ” and see if you receive any engagements. You can now increase the bids for the sub-category ad groups that show higher buying intent.
Three ads in each Ad Group:
We recommended having at least three ads in each ad group. Every ad should have unique headers, descriptions, headlines and category URLs.
Let’s Maximize Visibility with Showcase Shopping ad
Showcase Shopping ads help you to display more products as compared to Google Shopping with more visibility. It will help you to find out the high-intent audiences by having the right ad specs and optimized ads.
Have you ever done online shopping? I know that’s a silly question, everyone does. But have you ever wondered how we get those products to Google search results as we search for them?
You have started thinking of online marketplace Amazon, eBay, and Etsy but the answer is Google Shopping. Although Google shopping is not an online marketplace, definitely it provides shoppers the same opportunity to browse a variety of products based on their search query.
As retailers, Google shopping has numerous benefits for you because in the end the shoppers are sent back to your online store. If you haven’t run a campaign for your store you are missing a huge chance for your business.
You can showcase your products on Google search results by creating a merchant center account and then adding your product inventory in the merchant center.
How to Add Products:
1. Add your products
To set up your product feed, go to your Google Merchant Center account. Click Products > Feeds, and then click the blue “+” icon.
First, enter your country and language. This data determines which demographic(s) will see your products, so it’s important.
Next, name your product feed and choose how you’ll input your product information.
If you choose Google Sheets, you can either upload your own spreadsheet or use a template provided by Google Merchant Center. This step also allows you to create an upload schedule depending on how often you update your inventory.
This spreadsheet is used to assemble the product attributes that Google will use to index and display your products.
Now it’s time to run your campaign on Google Shopping
Log into your Google AdWords account. Open the Campaigns tab on the left-hand side menu, click the blue “+” icon, and choose New campaign.
First, choose a campaign goal. A Shopping campaign can have a goal of Sales, Leads, or Website traffic. (You can see the Shopping designation if you hover over the goal.)
After placing Bids and other campaign settings it’s now time to build your ad groups. There are two kinds of product groups available in Google shopping campaign – Product shopping ads and showcase shopping ads
If you choose a Product Shopping ad group, enter your ad group name and set a maximum CPC bid.
Once you click Save, your campaign is submitted. Congratulations on completing your first Google Shopping campaign.
If set up correctly Google Shopping campaigns provide fruitful results for your business. If you have set up your first ever PLA campaign, the next step is to optimize the shopping campaign and feed. In our previous article on how to optimize Google shopping feed we have suggested 7 tips to improve your campaign.
Amid the COVID-19 pandemic, everyone is struggling to maintain a constant ROAS. Traffic on e-commerce sites has seen the worst. CPA is constantly getting higher and sales are dropping down.
As the world’s one-third population is being locked down, we have seen a huge bump in traffic of news and media websites. You can divert this traffic towards your store through the promoted stories.
Native Advertisements are mostly served on different channels:-
Social:Feeds you have seen on various social media channels.
The Openweb: through promoted stories across various websites on the internet.
You may have put Facebook and other social media channels at the core of your marketing strategy but you are losing ground to your competitors when it comes to the open web.
Unlike social media and search engines, the open web places no limits on growth, providing merchants with an opportunity to target every internet user out there.
By promoting articles related to product benefits over the top publishers like CNN, Huffington Post, and Fox News you can increase awareness about your product.
Promoting your native ads in the right place, at the right time and to right users have 53% more chance to view than regular display ads.
Settingup a new marketing approach to your previous marketing strategy can be overwhelming but the best thing is that you can set up a great native ad campaign regardless of the size of your store.
1. Be Clear with your goal
Your goal should be clear before creating any campaign. If your business or you are not an established brand the motive of the campaign should be brand awareness.
Let’s say we are opening a store called girlsgown.com which sells gowns or similar stuff for girls of the age 1-14 Yrs.
For this, we could create an ad like “Get your Baby Girl’s Wardrobe Ready with These Beautiful Gowns” or something similar like that.
2. Promote Content that supports your goal
After defining your goal pick up content that can help you to persuade your aim to get the click to that ‘Shop Now’ button.
You can use blog posts or specific landing pages to drive traffic to your store, but all types of content are not suitable for all native campaigns.
We suggest experimenting with different pieces of content to see what fits best for your needs.
3. Get it on right platform
There are hundreds of native advertising platforms like Taboola, MGID, Outbrain and revcontent. Each has their own rules and publishers. Outbrain and Taboola are the two most prominent players in the market for a long time and both have some premium publishers like BusinessInsider, NDTV, Fox News and Huffington post.
4. Smoothly Allocate your fund
If you have never run a native advertising campaign starting with a generous budget, allocating a higher CPC to your native ad campaign will allow it to cast a wider net in the initial stages and therefore identify well-performing audience segments that’d help you enjoy a higher ROI down the road.
To maximize ROI on every single ad you run on native network, concentrate on creatives that make people stick around. If you want to grow your ecommerce store with native feel free to contact us.
Suffering from finding negative keywords from the campaign? So, here in this guide, you will Completely know about “how to find 100% right negative keywords?.
As we know, search ads campaign and shopping ads campaign 90% success depend upon how many keywords we will put in negative keywords?
Have you asked yourself why we find negative keywords? If not, that is very important to know about this question before doing finding negative keywords.
What are the negative keywords? Why do we find negative keywords?
Search terms that are not relevant to our ads, landing page and service that we are offering. These search terms we can call negative keywords.
It is important to find negative keywords because by finding negative keywords, we closed the door for the irrelevant search term. So, due to this more and more relevant search terms will come that increases a chance for conversion.
So, hope you understand why we find negative keywords?
Best Ways To Finding Negative Keywords
Now, the next question has arisen “ How can we find the right negative keywords?
Here, we sharing our 3 best steps to find negative keywords that help us in boosting the performance of the client’s project.
Step – 1 First Step ( Understand your product properly)
Firstly understand your product properly; as it is important to understand your productivity to find the right negative keywords.
The main question is “ what things you should consider while understanding the product, find as below:
Product category
Product qualities
Product usage
Who can buy that product?
Below you can see the product image, detail, specification etc.
The point that has to note:-
a.) Product used to move heavy furniture
b.) furniture lifter and roller
c.) Pad slider
d.) Made of plastic and have PVC handle
e.) Price $49.9
f.) Discount 50% off
Step-2 (Understand keyword search terms)
After proper understanding of the product then you have to understand search terms.
Put the search term into a negative keyword list that is not relevant to the above-noted points of the product.
Above image is showing negative keywords:-
lifting dolly
safe mover dolly
machinery dolly
Lifting heavy aquarium
Find this type of negative keywords from the search term and then put them into a negative keyword list.
Step – 3 (competitive analysis)
There are many search terms that are relevant but unable to convert into leads.
So, this type of search term is also important to put in a negative keyword list.
For example:- One search term we found “ heavy furniture lifter “ that takes $36 cost with zero conversion. Then we searched that term on Google and found that the same product is dealing with low prices here and also some companies offer free shipping here. So, on this search term, we will not get any conversion until we set the lowest price and give any other offer. So, put this search term into a negative keyword.
By conducting these three steps you will find 100% negative keywords. That will automatically boost your campaign performance by coming from the relevant customer.
Hope, you will know about “ how to find negative keywords ? “ inefficient manner.
Haven’t you heard about the saying “Every Penny counts”! Well, it really does when it comes to PPC.
Wait. What was PPC actually about?
“PPC marketing is one of the most widely used forms of online advertising. In this form of marketing, advertisers have to pay some amount of money when a user clicks on their ads.”
In addition to the same, advertisers place a bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
PPC can be used for the different types of campaign goals;
Increase in Sales
Generate Leads
Increase Brand Awareness
Role of keywords in PPC
Keywords are the Golden Key of PPC to unlock the door between the advertisers and users!
Keywords play a big role in PPC marketing by connecting advertisers to users’ search queries. By doing an effective grouping of keywords, you can improve your PPC strategy.
There are different types of keywords in PPC like exact match type, broad match type, broad match modifier, and phrase match type.
Effective PPC Tools
1.SpyFu
Hail! Spy Fu! It is the emotion that every person who is set on the PPC battlefield has in them!
Here is the reason why:
SpyFu is a powerful tool that shows you every keyword someone has ever bought on Google. This tool helps you to find out the most profitable keywords.
This is a really impressive software with a huge database through which you can easily track your competitors running ads and the used keywords.
Once you will get all of your competitor’s information, you can use it for your personal advantage. By spying on the competitor’s data, you can save your efforts and time.
It is a premium tool & its basic plan starts from $33
2.Optmyzr
Optmyzr is the best tool for agencies that are managing multiple accounts.
It is the best optimization & reporting software for AdWords & Bing accounts. It provides an in-depth analysis report like landing page, hours of the week, and spending projections.
The management part of this tool is best because it saves time with its 1-click optimization tool. This tool is great for troubleshooting and solving the performance decrease issues.
It is a premium tool and its basic plan starts from $249/month.
3.Ahrefs
This is a multipurpose tool. In SEO, it is used to check the backlink profile of a website. This tool also includes a feature (Keyword Explorer) that makes it perfect for keyword research.
Along with this, you will get plenty of other options like keyword volume, price, and difficulty. It also shows you how much traffic on a particular keyword comes from organic search vs paid search.
It is really easy to utilize due to its excellent user interface. It is a premium tool and its basic plan includes $99/month.
4. SEMRush
This tool is one of the best tools of marketing. You can use it as a keyword research tool and PPC ad monitoring tool.
Like Ahrefs, SEMRush also saves much of your time in analyzing your competitors, their PPC ads, and profitable keywords.
It is an excellent alternative of Ahrefs & is a premium tool with a basic plan that starts at $99/month.
5.Google Adword Keyword Planner
The Keyword Planner is a major part of the Google Adwords advertising platform. It allows advertisers to research and analyze the lists of keywords with their search volumes.
It is a 100% completely free tool. You need not to spend a single penny on the keyword planner. For using this tool, you just need a Google account.
6.Google Trends
Google trends is a powerful market research tool that can help you to find profitable keywords for your PPC campaign.
When you type a keyword in Google trends, Google will instantly show you a popularity meter from 1 to 100 which indicates how much a keyword is popular at that particular time. It will also show you the historical popularity of the keyword.
Google trends will also show you the list of related keywords. It is a 100% free tool.
7. AdEspresso
This one is your social media bestie! It is an amazing advertising tool that supports Instagram, FB and Google ads campaigns.
It was introduced to speed up the editing process of the campaigns. By using this tool, campaign creation, campaign optimization, and ad analyzing become very easy.
This tool proves to be really efficient in saving time & improving campaign performance.
It is a premium tool & its basic paid plan starts from $58.
8. Google Analytics
Google Analytics is an amazing tool that provides you complete insights regarding the website’s performance.
It provides regular data updates like total no. of visitors on the website. The data can be organic, social, direct or referral.
Through this tool, you can check out how many active users are there in your website and also find out the sources of traffic. It enables you to access your website’s data free of cost.
It is a 100% completely free web analytics service offered by Google.
9. PPC Protect
This tool doesn’t help you in PPC management or keyword research, but it helps you to get the most out of your budget.
As you know, you have to pay some amount when someone clicks on your ad whether that person will convert or not.
But there is a question that arises how do you know people clicking on your ads are humans or robots?
It is important to find out the answer to this question in order to optimize your PPC budget. By using this tool, you can stop robots from clicking on your ads. It monitors every click on your ad and blocks the suspected robots.
It is a premium tool & its paid plan starts from $50/per month.
