In 2025, the eCommerce industry has grown manifold, and according to many data sets and analysts, it may increase in the coming years due to which there is a boost in the overall competition in the eCommerce sector, making it hard for the players to get the desired online visibility and traffic. This is exactly where good link-building helps.
Effective link-building has remained a top component for best SEO strategies. In clear words, high-quality backlinks not only help drive organic traffic to the website but also establish authority, enhance brand credibility, and improve the overall SEO performance. So, at ROI Minds, learn about the top seven eCommerce link-building strategies to get SERP rankings in 2025. Stay tuned!
What is E-commerce link building?
In simple words, eCommerce link building is a process of getting other sites to link back to your eCommerce website. You must be thinking, why? Well, to increase your store rankings in search engine results pages (SERPs).
Here’s what backlinking to an ecommerce website looks like:
Each backlink acts as a vote of confidence, suggesting to search engines like Google that another site trusts you. If there is more than one website providing you with a backlink, then your “backlink profile” is getting stronger. Generally, the stronger the backlink profile, the better your search engine performance.
This results in:
- Improved credibility
- Increased sales
- Amplified brand awareness
Best Link Building Strategies To Get SERP Rankings For Your E-commerce Website
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Create high-quality content
There’s a popular saying in the internet world, and that is, “content is the king.” So, if you create high-quality content that is engaging and shareable, then the chances of having a backlink increase.
The only thing that you need to make sure is the quality of the content. It should be clear, add value to the reader or viewer, and complete. For example, buying guides, informative blog articles, and infographics have a high chance of getting backlinks.
The reason behind this:
Search engines like Google and Yahoo prioritize content that answers a query comprehensively. This is what search engines do: answer the user’s query with the best possible information. So, if you make the content clear, engaging, and complete (comprehensive), you’ll attract backlinks from reputable sources.
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Guest blog posting on industry-relevant websites
The next good strategy is guest blog posting in a relevant industry or niche. In this, you write articles for other websites in your niche or genre, including backlinks to your eCommerce site within the content. If it goes well, then this proves to be a very powerful strategy for earning valuable backlinks.
To do this, you reach out to the authoritative sites in your industry or niche. Then, you pitch them your content idea, and if they approve or like the idea, you get a chance to write a guest post on their website. This includes a relevant link back to your eCommerce store. This not only helps you earn backlinks but also makes your brand visible and authentic.
The reason behind this:
The reason behind guest posting is to have a backlink from the relevant industry website while targeting the new audience. It’s best for both reasons and is a very effective SEO strategy.
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Build good relationships with bloggers
Bloggers or influencers rule the internet world, and there’s no doubt about it. So, by building strong relationships with them, you can earn a backlink for your eCommerce store.
To do this, visit the blogger’s conferences. Meet with the bloggers or influencers there, and add them to your connection list. Engage with them and try to understand their content demand. Then, you can request them to review your products, write about your brand, or at least feature your store in their content.
The reason behind this:
There’s an observation around the world that influencer-driven content often earns natural backlinks. This will ultimately improve your store’s authority. Talking about the bloggers and having a backlink from them is a bonus in SEO strategy.
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Use product reviews and testimonials
The next best thing is to have product reviews and testimonials from your happy customers. You can even have these from third-party review sites as well. This will help you generate backlinks, and it is good for your store’s reputation, too.
There is a high chance that customers will review your products on their websites, blogs, or social media platforms, which may include a backlink to your product page. Also, listing your store on trusted review platforms can result in backlinks.
The reason behind this:
Using product reviews will not only build social proof for you but may also create opportunities for acquiring backlinks from other authoritative websites. This will directly impact your SEO strategies in a good way.
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Broken link building
This is a very advanced strategy that mostly works very well. Broken link building involves finding broken links on the websites of your niche and then reaching out to the website owners to suggest replacing the broken link with your store’s relevant link.
To do this, you can use tools like Ahrefs or Screaming Frog to find 404 errors or broken links. Then, contact the site owner for the replacement.
The reason behind this:
Broken link building allows for high-quality backlinks in most cases, especially from authoritative sites. This strategy is easy and widely used.
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Competitor’s backlink analysis
Analysing the competitor’s backlink profiles can uncover a lot of opportunities for acquiring similar links. This is a very good strategy in the long run as well. If your competitors are successfully gaining backlinks from certain sources, it’s likely that you can too. So, try focusing on those.
To do this, you can easily use tools like Ahrefs, SEMrush, or Moz. There, you perform a backlink analysis of your competitors. Then, by studying their link-building strategies, you can identify the websites that link to them and target those websites for the good.
The reason behind this:
Having backlinks from the same websites as your competitors is a great way to earn high-quality backlinks. This has the potential to improve your eCommerce site’s authority.
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Skyscraper Technique
This skyscraper technique involves identifying popular content within your niche. Next, you create an even more valuable version of that content. Afterwards, reach out to the websites linking to the original piece and ask them to refer to your enhanced version instead.
To do this, you first identify the high-performing content, for example, blog posts and guides that have already earned backlinks. Then, you create a more comprehensive, updated, and valuable version of that content. Later, you contact the website owners who linked to the original content and suggest they link to your superior version for the best.
The reason behind this:
By working on superior content, you increase the likelihood of earning backlinks from authoritative sources, which can significantly boost your SEO efforts.
Also read: Top 10 Email Marketing Strategies for eCommerce Brands to Scale Revenue
Conclusion
So this was all regarding the top 7 eCommerce link building strategies to get SERP rankings. From creating high-quality content to skyscraper techniques, make sure that you understand each strategy very carefully. Although these strategies are effective, we advise you not to depend on only one. It would be great if you could incorporate your innovative solutions to obtain maximum SERP rankings. Wishing you good luck!
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