Facebook Ad Sizes and Specifications 2020 | The Complete Guide

Facebook Ads Sizes & Specifications
Sandeep Kumar
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Facebook Ad Sizes and Specifications 2020 | The Complete Guide

15 min read

Creatives are an important part of the advertisement that express thousands of words to the users. Facebook recommends the best ad sizes and specifications for the better performance of the ad.

You need to update with the ad creatives dimension for displaying the ad on Facebook.

On Facebook, we can mainly use the creatives in the form of:

  • Image
  • Video
  • Collection
  • Carousel

 

Facebook Image Ad Sizes and Specifications

Images are mostly used in a creative way in terms of Facebook ads. Most of the advertisers choose an image to express their product/service to the users. The image should be designed well which must grab the attention of the user.

Images in Facebook ads are used in different destinations like in  Feeds, Collections, Carousels, Marketplaces, Stories, etc, with display formats of either Desktop or Mobile. Facebook allows only 20% text on the image. For checking the text on your image you can check it by this tool.  https://www.facebook.com/ads/tools/text_overlay

Images:-

 

1. Facebook Feed Images

The ads are displayed in the news feed of Facebook where usually we see the posts of the users.

Facebook Feed Image

Design Recommendations

  • File type: jpg or png
  • Image ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available.
  • Text: 125 characters

With Link

  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

2. Facebook instant articles images

Instant Articles are the article that opens on Facebook. It opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles images

Source: Facebook

Design Recommendations

  • File type: jpg or png
  • Image ratio: 9:16 to 16:9

With Link

  • Images cropped to 1:1
  • Recommended resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

3. Facebook marketplace images

Facebook marketplace images

Source: Facebook

Design Recommendations

  1. File type: jpg or png
  2. Image ratio: 9:16 to 16:9
  3. Text: 125 characters

With Link

  • Images may be cropped to 1:1
  • Recommended resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

4. Facebook Right Column Images

Right column ads are only shown at the desktop. These ads are placed on the right-hand side of the Facebook interface.

Facebook Right Column Images

Source: Facebook

Design Recommendations

  • Image ratio: 16:9 to 1:1
  • Text: 125 characters
  • Recommended resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

5. Facebook In-Stream Video

Facebook In-Stream Video

Source: Facebook

The in-stream video advertising placement allows advertisers to display short video of the users. This is hardly a 5-15 seconds video.

Design Recommendations

File type: jpg or png

Image ratio: 1.91:1 to 4:5

Text: 125 characters

With Link

Image ratio: 1.91:1 to 1:1

Recommended resolution: at least 1,080 x 1,080px

Headline: 25 characters

Link Description: 30 characters

6. Facebook Stories

This is a short clip that lasts up to 5 seconds. It can be an image or a video.

Facebook Stories Images

Source: Facebook

Minimum width: 500 pixels

Image ratios: 1.91 to 9:16

Image Aspect Ratio

Minimum Aspect Ratio: 90×160

Maximum Aspect Ratio: 191×100

Aspect Ratio Tolerance: 0.01

Facebook Search Results

Like any search engine, Facebook also displays results when a user tries to find any keyword on the search bar. Some ads are also shown in search results.

Design Recommendations

  • Image ratio: 1.91:1
  • Text: 125 characters

With Link

  • Image ratio: 1.91:1
  • Recommended resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Minimum Image Width in Pixels: 600
  • Minimum Image Height in Pixels: 600
  • Aspect Ratio Tolerance : 3%
Facebook ads

Source: Facebook

7. Instagram Stories

It is a short duration story. Both images and video clips can be used in Instagram stories. It lasts for 5 seconds.

Instagram Stories

Source: Facebook

Image ratios: 9:16 and 16:9 to 4:5

Technical Requirements

  • Mobile

Image Dimension

  • Minimum width: 500 pixels
  • Image Aspect Ratio
  • Maximum Aspect Ratio: 90×160
  • Aspect Ratio Tolerance: 0.01

8. Instagram Feed Ads

These ads are shown in the feed area of Instagram.

Instagram Feed Ads

Source: Facebook

Image Dimension

Minimum width: 500 pixels

Image Aspect Ratio

Minimum Aspect Ratio: 400×500

Maximum Aspect Ratio: 191×100

Aspect Ratio Tolerance: 0.01

9. Instagram Explore Ads

The ads in the Explore are shown the same as the Instagram feed.

Instagram Explore Ads

Source: Facebook

Image Dimension

Minimum width: 500 pixels

Image Aspect Ratio

Minimum Aspect Ratio: 400×500

Maximum Aspect Ratio: 191×100

Aspect Ratio Tolerance: 0.01

10. Audience Network Native, Banner, and Interstitial

Audience network

Source: Facebook

With Link

Image ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended

Resolution: at least 398 x 208px

Text: 125 characters

Headline: 25 characters

Link Description (optional): 30 characters

Technical Requirements(Mobile)

  • Audience Network Banner
    • Single Image Ad
  • Audience Network Interstitial
    • Single Image Ad
      • Image Dimension
        • Minimum width: 398 pixels
        • Minimum Height: 208 pixels
      • Image Aspect ratio
        • Minimum Aspect Ratio: 90×160
        • Maximum Aspect Ratio: 191×100
  • Audience Network Medium Rectangle
    • Single Image Ad
      • Image Dimension
        • Minimum width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum width: 398 pixels
        • Minimum Height: 208 pixels
    • Image Aspect Ratio
      • Maximum Aspect Ratio: 191×100
  • Audience Network Banner
    • Single Image Ad
  • Mobile (Full width)
    • Single Image Ad
      • Image Dimension
        • Minimum width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum width: 398 pixels
        • Minimum Height: 208 pixels

11. Messenger Inbox Ads

These ads are shown in the Facebook messenger.

Messenger Inbox Ads

Source: Facebook

Image ratio: 16:9 to 1:1 

Text: 125 characters

Technical Requirements

  • Mobile
    • Messenger Inbox
      • Single Image Ad
        • Image Dimension
          • Minimum width: 254 pixels
          • Minimum Height: 133 pixels

Video:-

1. Facebook News Feed Video Ads

These are video ads that are shown in Facebook feeds. Always use high-resolution videos for the ads with audio. The thumbnail image of the video should not be more than 20% of the text. It will reduce ad delivery.

Facebook News Feed Video Ads

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Desktop
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100
  • Mobile
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

2. Facebook instant articles videos

Instant Articles are the article that opens inside Facebook. It opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles videos

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 minutes
  • Video Captions: Not available
  • Video Sound: Optional
  • Vertical videos may be masked to a ratio of 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Mobile
    • Instant Articles
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

3. Facebook In-Stream Video

The in-stream video advertising placement allows advertisers to display 5 to 120-seconds of video ads to users who watch videos on Facebook.

Facebook In-Stream Video

Source: Facebook

  • Video Ratio: 16:9 to 9:16, 16:9 recommended
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4 GB Max
  • Video Length: 5-120 seconds
  • Video Captions: Optional
  • Video Sound: Optional, but strongly recommended

Technical Requirements

  • Desktop
    • Facebook In-Stream Video (Desktop)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration : 16 second(s)
  • Mobile
    • Facebook In-Stream Video (Mobile)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration : 16 second(s)

4. Facebook Marketplace

Facebook Marketplace

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

5. Facebook Stories

These ads are shown in the Facebook stories. It lasts for 5 seconds.

Facebook Stories

Source: Facebook

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance : 3%
  • Video ratios: 1.91 to 9:16
  • For videos under 9:16: Colored gradient bars are rendered above and below. Content from the “Text” field is placed below video.
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Facebook Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
          • Maximum Video Duration For Playable Ads: 16 second(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 90×160
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01

6. Facebook Search Results

Facebook Search Results

Source: Facebook

Design Recommendations

  • Video Ratio: 1:1
    • Horizontal 16:9 – Not recommended
    • Square 1:1 – Recommended
    • Vertical 4:5 – Accepted but not recommended
    • Full Portrait 9:16 – Not accepted or recommended recommended
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance : 3%

7. Instagram Stories

Instagram Stories

Source: Facebook

Design Recommendations

  • Video ratios: 9:16 and 16:9 to 4:5
  • Video Length: 1 to 120 seconds
  • Video Captions: Optional
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Instagram Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size : 30MB
        • Video Aspect Ratio
          • Option 1
            • Minimum Aspect Ratio : 400×500
            • Maximum Aspect Ratio : 191×100
            • Aspect Ratio Tolerance : 0.01
          • Option 2
            • Maximum Aspect Ratio : 90×160
            • Aspect Ratio Tolerance : 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum width: 500 pixels

8. Instagram Feed

Instagram Feed

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Two rows of text will display.

Technical Requirements

  • Mobile
    • Instagram Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size : 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio : 400×500
          • Maximum Aspect Ratio : 191×100
          • Aspect Ratio Tolerance : 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum width: 500 pixels

9. Instagram Explore

Imstagram Explorer

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Only one row of text will display. 

Technical Requirements

  • Mobile
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size : 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum width: 500 pixels

10. Audience Network Native, Banner and Interstitial

Audience Network Native

Source: Facebook

Design Recommendations

  • Video Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
  • Video length: 1 to 120 seconds
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Audience Network Interstitial
      • Single Video Ad
    • Audience Network Medium Rectangle
      • Single Video Ad
    • Mobile (Full width)
      • Single Video Ad
    • Audience Network Native
      • Single Video Ad

Carousel:-

1.Facebook Feed

Facebook Feed

Source: Facebook

Design Recommendations

The carousel ad allows advertisers to showcase up to 10 images or videos within a single ad, each with its own link. 

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description: 20 characters

Technical Requirements

  • Aspect Ratio Tolerance : 3%

2. Facebook Right Column

Facebook right column ads

Source: Facebook

Design Recommendations

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video file type: Supported file formats
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Headline: 40 characters

3. Facebook Instant Articles

Facebook Instant Articles

Source: Facebook

Technical Requirements

  • Aspect Ratio Tolerance : 3%
  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description (optional): 20 characters

Technical Requirements

  • Aspect Ratio Tolerance : 3%

Collection:-

1. Facebook Feed

Facebook Feed

Source: Facebook

The Collection is an ad format that makes it simple for users to find, browse, and purchase products from their mobile in a visual and easy way. It mostly includes images and videos.

Design Recommendations

  • Image or Video: a ratio of 1:1
  • Headline: 25 characters
  • Text: 90 characters

2. Instagram Feed

Instagram Feed

Source: Facebook

  • Image or Video: This asset must have a ratio of 16:9 to 1:1
  • Headline: Not visible on Instagram Collection ads
  • Text: 90 characters

Conclusion:

This is a complete guide about the Facebook ad sizes and specifications for 2020. Do follow this ad size because this is highly recommended by the Facebook ad team. 

This guide will be really beneficial from stopping you to make the mistakes while choosing the dimension of the creatives for the Facebook ads.  

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