In the ever-evolving digital landscape, social media remains a powerful tool for businesses to market their brands and services. It’s a powerful tool for businesses of all sizes, from small startups to large enterprises. However, the question is, are you leveraging it the right way? Creatives are an essential part of the advertisement that expresses thousands of words to the users. Facebook recommends the best ad sizes and specifications for the better performance of the ad. However, ensuring accuracy in ad sizes and dimensions is essential, as guidelines must be followed. If you are not fully aware of them, this guide will walk you through the key Facebook ad sizes and specifications to optimize your ads campaigns.
You need to update the ad creatives dimension to display the ad on Facebook. On Facebook, we can mainly use the creatives in the form of:
- Image
- Video
- Collection
- Carousel
Facebook Image Ad Sizes and Specifications
Images are primarily used creatively in terms of Facebook ads. Most advertisers choose an image to express their product/service to the users, and the image should be designed well, which must grab the user’s attention.
Images in Facebook ads are used in different destinations like Feeds, Collections, Carousels, Marketplaces, Stories, etc., with display formats of either Desktop or Mobile. Facebook allows only 20% text on the image. You can check the text on your image with this tool.
https://www.facebook.com/ads/tools/text_overlay
Images:-
1. Facebook Feed Images
The ads are displayed in the news feed of Facebook, where usually we see the posts of the users.
Design Recommendations
- File Type: jpg or png
- Image Ratio: 1.91:1 to 4:5
- Recommended Resolution: Upload the highest resolution image available.
- Text: 125 characters
With Link
- Image Ratio: 1.91:1 to 1:1
- Recommended Resolution: at least 1,080 x 1,080px
- Headline: 25 characters
- Link Description: 30 characters
2. Facebook Instant Articles Images
Instant Articles are the article that opens on Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.
Source: Facebook
Design Recommendations
- File Type: jpg or png
- Image Ratio: 9:16 to 16:9
With Link
- Images cropped to 1:1
- Recommended Resolution: at least 1,200 x 1,200px
- Headline: 25 characters
- Link Description: 30 characters
3. Facebook Marketplace Images
Source: Facebook
Design Recommendations
- File Type: jpg or png
- Image Ratio: 9:16 to 16:9
- Text: 125 characters
With Link
- Images may be cropped to 1:1
- Recommended Resolution: at least 1,200 x 1,200px
- Headline: 25 characters
- Link Description: 30 characters
4. Facebook Right Column Images
Right column ads are only shown on the desktop, and these ads are placed on the right-hand side of the Facebook interface.
Source: Facebook
Design Recommendations
- Image Ratio: 16:9 to 1:1
- Text: 125 characters
- Recommended Resolution: at least 1,200 x 1,200px
- Headline: 25 characters
- Link Description: 30 characters
5. Facebook In-Stream Video
Source: Facebook
The in-stream video advertising placement allows advertisers to display a short video of the users, which is hardly a 5-15 seconds video.
Design Recommendations
File type: jpg or png
- File type: jpg or png
- Image Ratio: 1.91:1 to 4:5
- Text: 125 characters
With Link
- Image Ratio: 1.91:1 to 1:1
- Recommended Resolution: at least 1,080 x 1,080px
- Headline: 25 characters
- Link Description: 30 characters
6. Facebook Stories
This is a short clip, and it can be an image or a video.
Source: Facebook
- Minimum Width: 500 pixels
- Image Ratios: 1.91 to 9:16
Image Aspect Ratio
- Minimum Aspect Ratio: 90×160
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
7. Facebook Search Results
Like any search engine, Facebook also displays results when a user tries to find any keyword on the search bar. Some ads are also shown in search results.
Design Recommendations
- Image Ratio: 1.91:1
- Text: 125 characters
With Link
- Image Ratio: 1.91:1
- Recommended Resolution: at least 1,080 x 1,080px
- Headline: 25 characters
- Link Description: 30 characters
Technical Requirements
- Minimum Image Width in Pixels: 600
- Minimum Image Height in Pixels: 600
- Aspect Ratio Tolerance: 3%
Source: Facebook
8. Instagram Stories
It is a short duration story. Both images and video clips can be used in Instagram stories.
Source: Facebook
Image Ratios: 9:16 and 16:9 to 4:5
Technical Requirements
- Mobile
Image Dimension
- Minimum Width: 500 pixels
Image Aspect Ratio
- Maximum Aspect Ratio: 90×160
- Aspect Ratio Tolerance: 0.01
9. Instagram Feed Ads
These ads are shown in the feed area of Instagram.
Source: Facebook
Image Dimension
- Minimum Width: 500 pixels
Minimum Aspect Ratio
- Minimum Aspect Ratio: 400×500
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
10. Instagram Explore Ads
The ads in Explore are shown the same as the Instagram feed.
Source: Facebook
Image Dimension
- Minimum Width: 500 pixels
Image Aspect Ratio
- Minimum Aspect Ratio: 400×500
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
11. Audience Network Native, Banner, and Interstitial
Source: Facebook
With Link
- Image Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
- Resolution: at least 398 x 208px
- Text: 125 characters
- Headline: 25 characters
- Link Description (optional): 30 characters
Technical Requirements(Mobile)
- Audience Network Banner
- Single Image Ad
- Audience Network Interstitial
- Single Image Ad
- Image Dimension
- Minimum Width: 398 pixels
- Minimum Height: 208 pixels
- Image Aspect Ratio
- Minimum Aspect Ratio: 90×160
- Maximum Aspect Ratio: 191×100
- Image Dimension
- Single Image Ad
- Audience Network Medium Rectangle
- Single Image Ad
- Image Dimension
- Minimum Width: 398 pixels
- Minimum Height: 208 pixels
- Image Dimension
- Single Image Ad
- Audience Network Native
- Single Image Ad
- Image Dimension
- Minimum Width: 398 pixels
- Minimum Height: 208 pixels
- Image Dimension
- Image Aspect Ratio
- Maximum Aspect Ratio: 191×100
- Single Image Ad
- Audience Network Banner
- Single Image Ad
- Mobile (Full width)
- Single Image Ad
- Image Dimension
- Minimum Width: 398 pixels
- Minimum Height: 208 pixels
- Image Dimension
- Single Image Ad
- Audience Network Native
- Single Image Ad
- Image Dimension
- Minimum Width: 398 pixels
- Minimum Height: 208 pixels
- Image Dimension
- Single Image Ad
12. Messenger Inbox Ads
These ads are shown on Facebook messenger.
Source: Facebook
- Image ratio: 16:9 to 1:1
- Text: 125 characters
Technical Requirements
- Mobile
- Messenger Inbox
- Single Image Ad
- Image Dimension
- Minimum Width: 254 pixels
- Minimum Height: 133 pixels
- Image Dimension
- Single Image Ad
- Messenger Inbox
Video:-
1. Facebook News Feed Video Ads
These are video ads that are shown in Facebook feeds. Always use high-resolution videos for the ads with audio. The thumbnail image of the video should not be more than 20% of the text, reducing ad delivery.
Source: Facebook
- Video Ratio: 9:16 to 16:9
- Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
- Video File Size: 4GB Max
- Video Length Minimum: 1 second
- Video Length Maximum: 240 Minutes
- Video Captions: Optional but recommended
- Video Sound: Optional but recommended
- Text: 125 characters
- Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5
With Link
- Headline: 25 characters
- Link Description: 30 characters
Technical Requirements
- Desktop
- Desktop News Feed
- Single Video Ad
- Video Duration
- Minimum Video Duration: 1 second(s)
- Maximum Video Duration : 241 minute(s)
- Video Dimension
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
- Video Size
- Maximum Video File Size: 26GB
- Minimum Video File Size: 1MB
- Video Aspect Ratio
- Minimum Aspect Ratio: 100×400
- Maximum Aspect Ratio: 400×100
- Video Duration
- Single Video Ad
- Desktop News Feed
- Mobile
- Mobile News Feed
- Single Video Ad
- Video Duration
- Minimum Video Duration: 1 second(s)
- Maximum Video Duration: 241 minute(s)
- Video Dimension
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
- Video Size
- Maximum Video File Size: 26GB
- Minimum Video File Size: 1MB
- Video Aspect Ratio
- Minimum Aspect Ratio: 100×400
- Maximum Aspect Ratio: 400×100
- Video Duration
- Single Video Ad
- Mobile News Feed
2. Facebook instant articles videos
Instant Articles are the article that opens inside Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.
Source: Facebook
- Video Ratio: 9:16 to 16:9
- Video File Size: 4GB max
- Video Length Minimum: 1 second
- Video Length Maximum: 240 minutes
- Video Captions: Not available
- Video Sound: Optional
- Vertical videos may be masked to a ratio of 4:5
With Link
- Headline: 25 characters
- Link Description: 30 characters
Technical Requirements
- Mobile
- Instant Articles
- Single Video Ad
- Video Duration
- Minimum Video Duration: 1 second(s)
- Maximum Video Duration : 241 minute(s)
- Video Dimension
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
- Video Size
- Maximum Video File Size: 26GB
- Minimum Video File Size: 1MB
- Video Aspect Ratio
- Minimum Aspect Ratio: 100×400
- Maximum Aspect Ratio: 400×100
- Video Duration
- Single Video Ad
- Instant Articles
3. Facebook In-Stream Video
The in-stream video advertising placement allows advertisers to display 5 to 120-seconds of video ads to users who watch videos on Facebook.
Source: Facebook
- Video Ratio: 16:9 to 9:16, 16:9 recommended
- Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
- Video File Size: 4 GB Max
- Video Length: 5-120 seconds
- Video Captions: Optional
- Video Sound: Optional, but strongly recommended
Technical Requirements
- Desktop
- Facebook In-Stream Video (Desktop)
- Single Video Ad
- Video Duration
- Minimum Video Duration: 5 second(s)
- Maximum Video Duration: 16 second(s)
- Video Duration
- Single Video Ad
- Facebook In-Stream Video (Desktop)
- Mobile
- Facebook In-Stream Video (Mobile)
- Single Video Ad
- Video Duration
- Minimum Video Duration: 5 second(s)
- Maximum Video Duration: 16 second(s)
- Video Duration
- Single Video Ad
- Facebook In-Stream Video (Mobile)
4. Facebook Marketplace
Source: Facebook
- Video Ratio: 9:16 to 16:9
- Video File Size: 4GB Max
- Video Length Minimum: 1 second
- Video Length Maximum: 240 Minutes
- Video Captions: Not supported
- Video Sound: Optional but recommended
- Text: 125 characters
- Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3
5. Facebook Stories
These ads are shown in the Facebook stories, and it lasts for 5 seconds.
Source: Facebook
With Link
- Headline: 25 characters
- Link Description: 30 characters
Technical Requirements
- Aspect Ratio Tolerance: 3%
- Video Ratios: 1.91 to 9:16
- For videos under 9:16: Colored gradient bars are rendered above and below. Content from the “Text” field is placed below the video.
- Video File Size: 4GB Max
- Video Captions: Not available
- Video Sound: Optional
Technical Requirements
- Mobile
- Facebook Stories
- Single Video Ad
- Video Duration
- Maximum Video Duration: 2 minute(s)
- Maximum Video Duration For Playable Ads: 16 second(s)
- Video Dimension
- Minimum Width: 500 pixels
- Video Aspect Ratio
- Minimum Aspect Ratio: 90×160
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
- Video Duration
- Single Video Ad
- Facebook Stories
6. Facebook Search Results
Source: Facebook
Design Recommendations
- Video Ratio: 1:1
- Horizontal 16:9 – Not recommended
- Square 1:1 – Recommended
- Vertical 4:5 – Accepted but not recommended
- Full Portrait 9:16 – Not accepted or recommended recommended
- Video File Size: 4GB Max
- Video Length Minimum: 1 second
- Video Length Maximum: 240 Minutes
- Video Captions: Not supported
- Video Sound: Optional but recommended
- Text: 125 characters
With Link
- Headline: 25 characters
- Link Description: 30 characters
Technical Requirements
- Aspect Ratio Tolerance: 3%
7. Instagram Stories
Source: Facebook
Design Recommendations
- Video Ratios: 9:16 and 16:9 to 4:5
- Video Length: 1 to 120 seconds
- Video Captions: Optional
- Video Sound: Optional
Technical Requirements
- Mobile
- Instagram Stories
- Single Video Ad
- Video Duration
- Maximum Video Duration : 2 minute(s)
- Video Dimension
- Minimum width: 500 pixels
- Video Size
- Maximum Video File Size: 30MB
- Video Aspect Ratio
- Option 1
- Minimum Aspect Ratio: 400×500
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
- Option 2
- Maximum Aspect Ratio: 90×160
- Aspect Ratio Tolerance: 0.01
- Option 1
- Video Thumbnail
- Image Dimension
- Minimum Width: 500 pixels
- Image Dimension
- Video Duration
- Single Video Ad
- Instagram Stories
8. Instagram Feed
Source: Facebook
Design Recommendations
- Video Captions: Optional
- Video Length: 1 to 120 seconds
- Text: Two rows of text will display.
Technical Requirements
- Mobile
- Instagram Feed
- Single Video Ad
- Video Duration
- Maximum Video Duration: 2 minute(s)
- Video Dimension
- Minimum Width: 500 pixels
- Video Size
- Maximum Video File Size: 30MB
- Video Aspect Ratio
- Minimum Aspect Ratio: 400×500
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
- Video Thumbnail
- Image Dimension
- Minimum Width: 500 pixels
- Image Dimension
- Video Duration
- Single Video Ad
- Instagram Feed
9. Instagram Explore
Source: Facebook
Design Recommendations
- Video Captions: Optional
- Video Length: 1 to 120 seconds
- Text: Only one row of text will display
Technical Requirements
- Mobile
- Desktop News Feed
- Single Video Ad
- Video Duration
- Maximum Video Duration: 2 minute(s)
- Video Dimension
- Minimum Width: 500 pixels
- Video Size
- Maximum Video File Size: 30MB
- Video Aspect Ratio
- Minimum Aspect Ratio: 400×500
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
- Video Thumbnail
- Image Dimension
- Minimum Width: 500 pixels
- Image Dimension
- Video Duration
- Single Video Ad
- Mobile News Feed
- Single Video Ad
- Video Duration
- Maximum Video Duration: 2 minute(s)
- Video Dimension
- Minimum Width: 500 pixels
- Video Size
- Maximum Video File Size: 30MB
- Video Aspect Ratio
- Minimum Aspect Ratio: 400×500
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
- Video Thumbnail
- Image Dimension
- Minimum Width: 500 pixels
- Image Dimension
- Video Duration
- Single Video Ad
- Mobile News Feed
- Single Video Ad
- Video Duration
- Maximum Video Duration: 2 minute(s)
- Video Dimension
- Minimum Width: 500 pixels
- Video Size
- Maximum Video File Size: 30MB
- Video Aspect Ratio
- Minimum Aspect Ratio: 400×500
- Maximum Aspect Ratio: 191×100
- Aspect Ratio Tolerance: 0.01
- Video Thumbnail
- Image Dimension
- Minimum Width: 500 pixels
- Image Dimension
- Video Duration
- Single Video Ad
- Desktop News Feed
10. Audience Network Native, Banner and Interstitial
Design Recommendations
- Video Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
- Video length: 1 to 120 seconds
- Video File Size: 4GB Max
- Video Captions: Not available
- Video Sound: Optional
Technical Requirements
- Mobile
- Audience Network Interstitial
- Single Video Ad
- Audience Network Medium Rectangle
- Single Video Ad
- Mobile (Full width)
- Single Video Ad
- Audience Network Native
- Single Video Ad
- Audience Network Interstitial
Carousel:-
1.Facebook Feed
Source: Facebook
Design Recommendations
The carousel ad allows advertisers to showcase up to 10 images or videos within a single ad, each with its link.
- Minimum number of cards: 2
- Maximum number of cards: 10
- Image file type: jpg or png
- Video maximum file size: 4GB
- Video length: up to 240 minutes
- Image maximum file size: 30MB
- Recommended resolution: at least 1080 x 1080px
- Recommended ratio: 1:1
- Text: 125 characters
- Headline: 25 characters
- Link Description: 20 characters
Technical Requirements
- Aspect Ratio Tolerance: 3%
2. Facebook Right Column
Source: Facebook
Design Recommendations
- Minimum number of cards: 2
- Maximum number of cards: 10
- Image file type: jpg or png
- Video file type: Supported file formats
- Video maximum file size: 4GB
- Video length: up to 240 minutes
- Image maximum file size: 30MB
- Recommended resolution: at least 1080 x 1080px
- Recommended ratio: 1:1
- Headline: 40 characters
3. Facebook Instant Articles
Source: Facebook
Technical Requirements
- Aspect Ratio Tolerance: 3%
- Minimum number of cards: 2
- Maximum number of cards: 10
- Image file type: jpg or png
- Video maximum file size: 4GB
- Video length: up to 240 minutes
- Image maximum file size: 30MB
- Recommended resolution: at least 1080 x 1080px
- Recommended ratio: 1:1
- Text: 125 characters
- Headline: 40 characters
- Link Description (optional): 20 characters
Technical Requirements
- Aspect Ratio Tolerance: 3%
Collection:-
1. Facebook Feed
Source: Facebook
The Collection is an ad format that makes it simple for users to find, browse, and purchase products from their mobile visually and easily. It mainly includes images and videos.
Design Recommendations
- Image or Video: a ratio of 1:1
- Headline: 25 characters
- Text: 90 characters
2. Instagram Feed
Source: Facebook
- Image or Video: This asset must have a ratio of 16:9 to 1:1
- Headline: Not visible on Instagram Collection ads
- Text: 90 characters
Conclusion:
This is a complete guide to Facebook ad sizes and specifications. Follow these dimensions to maximize the effectiveness of your Facebook ads. These instructions will help you avoid common mistakes when selecting the right creative sizes for your campaigns.
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