In the ever-growing world of social media, Facebook emerges as the supreme leader (as a platform) for brands to connect with their target audience. For mobile phone case brands, Facebook offers a powerful stage to showcase their products and drive sales.
However, crafting effective Facebook ad campaigns that stand out in the crowded digital landscape can be a challenging task. This blog will analyze some top-performing Facebook ad examples used by leading mobile phone case brands. By analyzing these ads, we’ll uncover the secrets of their success and learn how to apply these strategies to your campaigns.
We will learn about the actionable tips that can be beneficial before crafting Facebook ads, and we’ll empower you with the knowledge about various kinds of phone cases that you should know about before creating an advert for your products that resonate with your audience and elevate your mobile phone case business.
Kinds Of Phone Cases Are Available In The Market
We list the top 8 smartphone cases perfect for crafting your Facebook advert. Read the points below, match them with your requirements and your products and then design your Facebook advertisement.
- Thin Cases: These cases offer sleek and minimalist designs, perfect for those focusing more on aesthetics.
- Hybrid Cases: Combines the durability of rugged cases with the slim profile of thin cases.
- Rugged Phone Cases: Shock-absorbing and protective, ideal for outdoor enthusiasts and accident-prone users.
- Clear Cases: Showcases the phone’s design while providing basic protection.
- Wallet Phone Cases: Offers storage for cards and cash, perfect for those who want to minimize items they need to carry.
- Magnetic Cases: These cases attach to magnetic accessories like car mounts and stands.
- Battery Cases: Provides extended battery life for heavy phone users.
- Waterproof Phone Case: Protects against water damage, ideal for activities like swimming or boating.
List of the best-performing phone case ads
One popular category of products advertised on Facebook is mobile phone cases. Let’s dive into the specific ad examples and their analysis, and you will know what we mean.
Ad 1
Pela
Ad Link: https://www.facebook.com/ads/library/?id=1015119306833665
About The Brand
A sustainable phone case brand that uses plant-based materials, offering eco-friendly protection without compromising durability. Pela focuses on creating stylish and functional cases that are kind to the planet and your phone. Their mission is to educate and inspire individuals worldwide to make a positive difference on our planet. Their cases are free from harmful substances like BPA, lead, cadmium, and phthalates.
Why This Ad?
In the Facebook ad above, Pela Case (the brand) targets environmentally conscious consumers and offers sustainable, stylish smartphone protection. Their cases, made from plant-based materials, are drop-proof, durable, and soft to the touch. The tagline “Widely Sustainable” emphasizes their eco-friendly benefits. The CTA button provides a clear direction for the customers to purchase.
Ad 2
Otterbox
Ad Link: https://www.facebook.com/ads/library/?id=494450783284945
About The Brand
Starting as a Drybox brand, they adapted to changing times and advancements, ultimately becoming a renowned phone case brand known for its rugged and protective phone cases. Otterbox caters to those seeking maximum durability and safety. With a reputation for withstanding even the toughest drops and shocks, Otterbox cases are the go-to choice for adventurers and accident-prone users.
Why This Ad?
Intriguing viewers with the question, “Ever wonder how we test our Otterbox phone cases?”. This video ad showcases behind-the-scenes of their smartphone case testing process. Demonstrating their commitment to durability and protection, Otterbox highlights the high standards their cases meet. Relevant hashtags increase visibility and association with crucial keywords. The CTA button urges viewers to buy the product before it sells off the shelf.
Ad 3
Mous
Ad Link: https://www.facebook.com/ads/library/?id=1782301968963624
About The Brand
They entered the phone case market with a unique product that combined earphone storage and advanced features. Through continuous development, they have become a brand focused on sleek, minimalist designs and advanced protection technology for its Mous phone case. Their innovative shock-absorbing technology keeps your phone safe from drops and scratches.
Why This Ad?
The Facebook ad by Mous collaborates with expert artists and designs unique, stylish phone cases that align with their brand vision. Vibrant colors and a relaxing aesthetic attract customers. The “Shop Now” CTA button and the website URL provide clear navigation for potential buyers. The message “In Aid of War Child” fosters a deep connection by donating a portion of sales to charity.
Ad 4
Loopy Cases
Ad Link: https://www.facebook.com/ads/library/?id=356301336938876
About The Brand
This brand specializes in phone cases with built-in loops for easy carrying and attaching to accessories. Loopy Cases are perfect for active individuals who want to keep their phones accessible and secure while on the go. Whether you’re running errands, working out, or simply enjoying outdoor activities, Loopy Cases offer convenience and style.
Why This Ad?
This ad uses emoticons to highlight key benefits in the above ad. This Facebook ad showcases customer reviews to build trust and credibility. The above strategy successfully positions Loopy as the most reliable choice, boosting sales and revenue. Additionally, a call-to-action button and a clickable link provide a roadmap for viewers on their journey to purchase.
Ad 5
Nomad
Ad Link: https://www.facebook.com/ads/library/?id=958378822333055
About The Brand
Their goal is to source materials ethically, reduce waste, and partner with leading environmental companies to provide sustainable solutions for customers. It offers premium leather and sustainable materials for its phone cases, focusing on a sophisticated and minimalist aesthetic. Nomad cases are crafted with attention to detail and quality, making them a luxurious choice for those who appreciate timeless design and craftsmanship.
Why This Ad?
Nomad creates rugged phone cases for people who value durability and toughness. Bullet points in the ad highlight specific features, and the “Shop Now” CTA button guides viewers through purchasing. The color scheme enhances the rigid theme of the brand products. The specificity of the phone case for a phone model conveys who the brand wants to contact.
Ad 6
Supcase
Ad Link: https://www.facebook.com/ads/library/?id=1039085797550127
About The Brand
This brand provides rugged, military-grade smartphone protection, targeting active individuals and those requiring heavy-duty protection. Supcase cases withstand the toughest conditions, making them ideal for outdoor adventures, work, or simply protecting your phone from everyday wear and tear.
Why This Ad?
This video ad showcases a variety of phone cases with different backstand variations to accommodate various phone models. Relevant hashtags enhance keyword visibility, and the video demonstrates the cases’ drop and impact resistance. The “Learn More” CTA button urges users to click on it to learn more about the brand and its products.
Ad 7
Casetify
Ad Link: https://www.facebook.com/ads/library/?id=1661793701322627
About The Brand
Their journey began with creating Casetify cases customized with customer images. They are known for their products, which have a wide range of designs and materials, catering to those who value personalization and style. Casetify offers endless possibilities for creating a phone case that reflects your unique personality and style. They also partner with different artists to provide what you want.
Why This Ad?
Casetify has collaborated with Jujutsu Kaisen to create a limited-edition collection of phone cases. One design is featured in this Facebook ad. Hashtags increase reach and drive traffic to the website, while the “Shop the collection now before it sells out!” The given CTA and the link provided allow buyers to land on the product page and make a purchase without getting lost.
Ad 8
Rhinoshield
Ad Link: https://www.facebook.com/ads/library/?id=1082425756533669
About The Brand
Their core focus is on device accessories, and they are constantly evolving to meet changing needs. It offers impact-resistant phone cases with a focus on durability and stylish designs. Rhinoshield cases use shock spread material engineered to withstand drops and shocks. By using mono-material, they aim to reduce material consumption and create phone cases that are easily recyclable and transformable.
Why This Ad?
This video ad for iPhone 15 phone cases highlights features like MagSafe pull force and unbeatable impact protection. A fast-paced video showcasing various colors and styles and a drop test develop a sense of trust among users. The CTA, “Learn More” offers a chance for the customers to learn more about the brand and the product before proceeding further.
Ad 9
DBrand
Ad Link: https://www.facebook.com/ads/library/?id=1005731057676184
About The Brand
It is a brand focused on customization and unique smartphone skins, catering to those who want to personalize their devices. Dbrand offers a wide range of skins with different textures, patterns, and finishes, allowing you to transform the look of your phone and make it truly one-of-a-kind.
Why This Ad?
DBrand’s ad features a close-up look at their phone cases and a drop test to demonstrate durability. The video ad also shows a person showing similar phone cases on the official website on mobile and laptop, showcasing device compatibility. The brand designs cases considering people who struggle with grip and fear accidental drops. The product shown above has microscopic ridges for improved grip. The “Shop Now” CTA guides viewers to purchase.
Ad 10
Urban Armor Gear
Ad Link: https://www.facebook.com/ads/library/?id=1904350813346095
About The Brand
This brand is known for its rugged, military-grade protection and stylish designs. UAG creates smartphone cases that withstand the harshest conditions, making them ideal for users who require heavy-duty protection. Their style and technology offer both durability and a stylish aesthetic. Providing strength and still keeping the cases lightweight are the two primary goals of this brand.
Why This Ad?
The above still image ad showcases the rigid design and style of the phone case. The above product is the Plasma Series Galaxy Note 8 case. Targeting Samsung users, the sponsored ad logo indicates paid advertising. This case offers exceptional impact resistance and a sleek, modern design. Additionally, the CTA button, “Shop Now”, gives the user a clear direction regarding the next step.
5 tips to consider while creating Facebook ads for phone cases
It’s time now that you equip yourself with the five essential tips to craft impressive Facebook ads that showcase your cases and convert viewers into customers. One can collaborate with an expert DTC marketing agency to help understand and implement the tips below to boost their business.
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Avoid Text Overload
Say you are scrolling through your Facebook feed and encounter a wall of text in an ad, and you get disappointed and angry. In the same way, people are surrounded with information daily, so avoid text-heavy ads that put an extra strain on the viewers.
Let your high-quality product photos and captivating videos highlight the most in your Facebook advert. Show off the sleek design of your slim cases, the rugged durability of your protective ones, or the vibrant prints on your stylish options.
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Unique Selling Point (USP)
The phone case market is full of competition. But how will you ensure that your brand and products stand out? What does your product offer to the buyers? Do you specialize in eco-friendly materials? Offer a vast array of personalized designs. Or boast a reputation for ultra-protective cases.
Identify your (USP) and use it in your Facebook ads. For example, if you offer custom-printed cases, showcase them in action with a vibrant video featuring happy customers showing off their personalized designs.
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Know Your Audience
Say you are trying to converse with someone who speaks an entirely different language. It wouldn’t be very productive. The same applies to Facebook ads for phone cases. Targeting the right audience is an important aspect of success.
Thankfully, Facebook offers various targeting options. Consider age, interests (e.g., photography, outdoor activities), and phone model preferences. By targeting your ads to the right people, you can write ad copy that relates to your audience’s specific needs and preferences.
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Include a Clear Call to Action (CTA)
You watch an ad or come across a very attractive visual of a Facebook ad for a phone case that matches what you are looking for as per your phone model. However, now you are unable to figure out the next step as there is no clear CTA given in the ad for you to proceed further in the purchasing journey. How would you feel? Frustrated, right? It is the same feeling your customer has when they cannot locate a clear call to action button.
To avoid this situation, make sure your audience is aware of the problem. Include a clear CTA in your ads. It could be a simple “Shop Now” button, a “Learn More” link, or even a discount code offer that catches their attention. Remember, the easier it is for viewers to take the next step, the more likely they are to convert.
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User-Generated Content (UGC)
People tend to trust their peers. So, why not use the power of User-Generated Content (UGC) in your Facebook ads? Run contests where customers share photos or videos using your smartphone cases. Feature these visuals in your ads to build trust and social proof. People showing and promoting your cases is a powerful way to showcase their functionality and appeal to potential buyers.
Conclusion
In conclusion, by studying and analyzing the top-performing Facebook ads for mobile phone cases, you can gain valuable insights into crafting effective campaigns for your brand. These examples showcase the power of compelling visuals, persuasive ad copy, and targeted audience segmentation.
Implementing these elements into your Facebook ads can boost your brand’s visibility, engage with potential customers, and drive sales. So, take inspiration from these examples, try working with different ad formats and strategies, and watch your mobile phone case business achieve success on Facebook.
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