Facebook Ads Jewelry

15 Most Effective Facebook Jewelry Ads on with High Conversion Rates

Facebook Jewelry Ads: For many businesses, Facebook remains their first choice when it comes to internet advertising. Facebook continues to have the greatest user base and covers the majority of the target market for many businesses, including some target markets that other social media platforms might not have. Advertising for jewelry does not make an exemption.

Some jewelers did not actually make any conversions through Facebook Jewelry Ads. This can be the result of excessive marketing strategy customization or poor audience targeting on their jewelry ads on Facebook. So, how should your Facebook jewelry advertising be promoted? We have listed some highly efficient and effective jewelry ads with high conversion rates that we could find on Facebook for you to understand, implement, and advertise better. Let’s have a look, shall we?

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1. Harry Winston

Why This Ad?

  • The creative product representation is very impressive “holiday season” is clearly displayed in the ad creative to grab the attention of the brand.
  • Multiple products are shown appropriately to let customers know of the choice from the unparalleled fine collection of jewels and watches.
  • This ad creates a sense of awareness in the mind of customers to book a private appointment in one of their houses, “Stock up before they sell out!” and “holiday season.”

About Harry Winston

Harry Winston is a renowned American jewelry brand that has been around for over a century. Founded in 1932 by Harry Winston, the company is known for its exquisite jewelry pieces and high-end watches.

Harry Winston’s early years were spent in the jewelry business, starting at the age of 12. He was an avid collector of gemstones and had a great eye for quality. He founded his own company in 1932, initially focusing on buying and selling estate jewelry. However, he soon realized that he could create his own designs, and began producing his own jewelry pieces.

Harry Winston’s passion for rare and valuable gemstones led him to acquire some of the world’s most famous diamonds. In 1949, he purchased the Hope Diamond, a 45.52-carat blue diamond that had been owned by royalty and famous jewelers throughout history. He also acquired the Lesotho Promise, a 603-carat diamond that is one of the largest diamonds ever found.

Today, Harry Winston is still known for its exceptional diamond jewelry. The brand sources the highest quality diamonds from around the world and uses only the most skilled craftsmen to create its pieces. The brand’s signature style is timeless and classic, with a focus on showcasing the beauty of the diamonds.

2. Bryan Anthonys

Why This Ad?

  1. This video ad of facebook jewelry ads uses the smart idea of using customer-generated content for beautiful jewelry with meanings.
  2. In this video, product specializations are clearly expressed with a real review which states that the jewelry is full of incredible meanings, which consists of dainty neckpieces, cuffs, rings, and several more articles.

About Bryan Anthonys

Bryan Anthonys is a jewelry brand that has quickly gained popularity among women of all ages due to its meaningful and inspiring designs. The brand was founded in 2015 by Bryan Anthonys and his wife, Christina. Bryan Anthonys is based in California and is known for its stylish and sophisticated jewelry pieces that come with heartwarming messages.

The jewelry brand has a wide variety of pieces that cater to different tastes and styles. From bracelets to necklaces and earrings, the brand has something for everyone. The pieces are made of high-quality materials such as sterling silver, 14K gold, and rose gold. The jewelry pieces are designed with intricate details, which give them a unique and elegant appearance.

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What sets Bryan Anthonys apart from other jewelry brands is its focus on empowering and inspiring women. Each piece of jewelry comes with a message of hope, inspiration, and positivity. The messages are designed to remind women of their strength, resilience, and beauty. Some of the popular messages include “She believed she could, so she did,” “Not all who wander are lost,” and “You are loved.”

3. Angara (Facebook Jewelry Ads)

Why This Ad?

  1. In this ad creative, multiple products are shown in similar designs with exciting and catchy hashtags.
  2. This ad uses a nice color combination to look impressive.

About Angara

Angara is a well-known name in the jewelry industry that offers some of the finest jewelry pieces to their customers. The brand has gained immense popularity over the years for their high-quality gemstone jewelry that is handcrafted with precision and passion. From engagement rings to necklaces, bracelets, and earrings, Angara has a wide range of jewelry options to choose from.

The brand’s name ‘Angara’ is derived from the ancient Sanskrit word for “fire within,” which perfectly describes their gemstones. Angara uses only the highest quality gemstones, and their jewelry is crafted by skilled artisans who are passionate about their work. The brand’s jewelry is not only exquisite, but it’s also durable and made to last a lifetime.

One of the most impressive features of Angara is their unique approach to customization. Customers have the option to create their own jewelry pieces by selecting the type of gemstone, the metal, and the design. This allows customers to create personalized jewelry that is tailored to their individual taste and preferences.

4. Barons Jewelers

Why This Ad?

  1. In this carousel ad, simple but amazing product images are used to show the best engagement ring of the day on the website.
  2. Multiple related products are shown under one specific category.

About Barons Jewelers

Barons Jewelers is a renowned jewelry brand known for its exquisite collections of luxury jewelry pieces. Founded in 1967, the brand has been providing its customers with exceptional craftsmanship and unparalleled designs for over five decades. Based in Dublin, California, Barons Jewelers has become a household name among jewelry enthusiasts and collectors.

One of the hallmarks of Barons Jewelers is its commitment to creating timeless pieces that capture the essence of luxury and elegance. The brand offers a wide range of jewelry items, including engagement rings, wedding bands, necklaces, bracelets, earrings, and watches. Each of their pieces is crafted with precision and attention to detail, using only the finest materials, such as 18K gold, platinum, diamonds, and other precious gemstones.

Barons Jewelers’ engagement and wedding collections are some of the most sought-after pieces in the market. In addition to engagement and wedding jewelry, Barons Jewelers also offers a wide range of other jewelry collections, such as its diamond and gemstone collections. The brand’s diamond collection features a selection of timeless pieces that showcase the brilliance and beauty of diamonds. These pieces include diamond necklaces, earrings, bracelets, and rings that are perfect for any occasion.

5. Syna

Why This Ad?

  1. Multiple products are uncovered in a single video ad using nice transitions of inspired designs with natural gemstone jewels.
  2. The video layout is simple but uses an effective color contrast with subtle CTA in the video and distinctive fine jewelry.

About Syna

Syna is a fine jewelry brand that has quickly made a name for itself in the luxury industry. The brand is known for its unique and innovative designs, which combine traditional craftsmanship with contemporary style.

Founded in 2003 by Dharmesh and Namrata Kothari, Syna is headquartered in Mumbai, India. The brand’s founders come from a family of jewelers and have a passion for jewelry-making that has been passed down through generations.

Syna is all about using high-quality materials to create pieces that are both beautiful and functional. The brand is known for using a range of precious stones, including diamonds, sapphires, emeralds, and rubies, in their designs. However, it’s the brand’s use of unusual gemstones that really sets them apart from other luxury brands. Syna frequently uses stones like chrysoprase, lapis lazuli, and black onyx to create pieces that are bold, colorful, and unique.

6. Blue Nile

Why This Ad?

  1. Product representation is impressive, with amazing CTA and catchy tag lines on the ad.
  2. The offer is highlighted exactly with a discount of 50% off on the facebook jewelry ads and also provides free shipping and easy returns on the purchase.

About Blue Nile

Blue Nile is a renowned online jewelry retailer that offers exquisite jewelry pieces that are designed to cater to the needs of the modern customer. The company has a unique business model that allows it to provide high-quality jewelry at an affordable price point, thereby making luxury jewelry accessible to a broader audience.

Founded in 1999 by Mark Vadon, Blue Nile has come a long way since its inception. The company started as a small online retailer that sold diamonds and engagement rings. Over the years, it has grown into a full-fledged jewelry brand that offers a wide range of jewelry pieces, including engagement rings, wedding bands, necklaces, bracelets, and earrings.

One of the main reasons for the brand’s success is its focus on customer satisfaction. Blue Nile’s website is designed to provide customers with a seamless shopping experience, with a user-friendly interface that makes it easy to browse and purchase jewelry pieces. Blue Nile is known for its commitment to quality. All its jewelry pieces are crafted using high-quality materials, such as 18k gold, platinum, and sterling silver. The brand also uses only the finest diamonds and gemstones, ensuring that each piece is of the highest quality.

7. Tiffany & Co.

Why This Ad?

  1. In this carousel ad, multiple products are shown using an elegant way using creative hashtags for better reach.
  2. Product representation is very significant using matching backgrounds, as the product shown is advocating the collection for everyone and introducing a holiday gift guide, and the cute packaging is worth the purchase.

About Tiffany & Co.

Tiffany & Co. is one of the most renowned luxury jewelry brands in the world. Founded in 1837 in New York City, the brand has become synonymous with sophistication, elegance, and timeless beauty. The brand was established by Charles Lewis Tiffany and John B. Young as a small stationery and fancy goods store, but it soon evolved into a world-class jewelry business. Its first jewelry collection was launched in 1853 and since then, Tiffany & Co. has been known for its exquisite designs and superior craftsmanship.

Tiffany & Co.’s signature style is epitomized by its use of high-quality materials such as platinum, sterling silver, and diamonds. The brand’s jewelry pieces are designed to be classic and timeless, with a focus on simplicity and understated elegance.

Tiffany & Co. has also embraced sustainability and ethical sourcing practices, ensuring that its materials are sourced responsibly and its production processes are environmentally friendly.

In 2020, Tiffany & Co. was acquired by luxury conglomerate LVMH, signaling a new chapter in the brand’s storied history. Under the new ownership, Tiffany & Co. is poised to continue its legacy as a leader in luxury jewelry, offering timeless designs and unparalleled quality for generations to come.

8. Chopard

Why This Ad?

  1. In this ad, the carousel is used by using both the image & video creative with a range of charming selections of neckpeices as the amazing holiday season gift.
  2. Multiple products are presented in a single ad using a nice manner with a quirky hashtag.

About Chopard

Chopard is a Swiss-based luxury jewelry brand that was founded in 1860. It was originally a watch-making company but later diversified its product line to include jewelry and accessories. The brand is renowned for its innovative designs, superior craftsmanship, and use of high-quality materials.

The company was founded by Louis-Ulysse Chopard, who was just 24 years old at the time. He started out by creating precision watches, which quickly gained a reputation for their accuracy and reliability. Chopard soon became a popular choice among wealthy clients, including royalty and other high-profile individuals.

Over the years, Chopard has continued to expand its product line, adding a range of jewelry collections that are highly sought after by collectors and fashion enthusiasts alike. Some of its most famous collections include the Happy Diamonds collection, the Imperiale collection, and the Classic Racing collection.

Chopard has also become known for its commitment to sustainability and ethical sourcing of materials. The brand has implemented a number of initiatives to reduce its environmental impact and ensure that its products are sourced from ethical and sustainable sources. This includes using only ethically sourced gold and diamonds, as well as implementing measures to reduce its carbon footprint.

9. David Yurman

Why This Ad?

  1. Multiple products are represented in this single ad creative as the CTA is focused on “finding the perfect gift” for your loved ones.
  2. In this creative, the idea of making product & background contrast is used with amazing jewelry pieces specially curated for graduation ceremonies and occasions.

About David Yurman

David Yurman is an American luxury jewelry brand that was founded in 1980 by David Yurman and his wife Sybil Yurman. The brand is known for its innovative designs and high-quality craftsmanship, which have made it a favorite among celebrities, fashionistas, and jewelry lovers worldwide.

The signature style of David Yurman jewelry is the Cable bracelet, which was introduced in 1983. The Cable bracelet is made of twisted metal strands that are woven together to form a braid-like pattern, which gives the jewelry a unique and timeless look. The Cable bracelet has become an icon of the David Yurman brand and is available in a wide range of materials, including silver, gold, and diamonds.

One of the reasons for the success of the David Yurman brand is its ability to appeal to a wide range of customers. The brand’s jewelry is available in a variety of styles and price points, making it accessible to a broad range of consumers. David Yurman offers collections that cater to both men and women, ensuring that there is something for everyone.

Another factor that has contributed to the popularity of David Yurman jewelry is the brand’s commitment to philanthropy. David and Sybil Yurman have been active supporters of charitable causes for many years, and the brand has established a number of partnerships with organizations such as the Breast Cancer Research Foundation and the World Wildlife Fund.

10. Gorjana

Why This Ad?

  1. This video ad introduces various amazing designs of jewelry with a party-style CTA to the website.
  2. The video used elegant transitions to show different products by introducing new jewelry styles.

About Gorjana

Gorjana is a jewelry brand that has taken the fashion world by storm in recent years. The brand has managed to create a niche for itself in the jewelry market by offering high-quality and stylish jewelry at affordable prices. The brand is known for its minimalistic and contemporary designs that are perfect for both everyday wear and special occasions.

Gorjana was founded by Gorjana Reidel and her husband Jason Griffin Reidel in 2004. The brand started as a small business that sold handmade jewelry in local stores in Laguna Beach, California. However, the brand soon gained popularity for its unique designs and quality craftsmanship, and it began to expand rapidly. Some of the celebrities who have been seen wearing Gorjana include Jessica Alba, Olivia Munn, and Reese Witherspoon. 

Today, Gorjana has a presence in over 1,000 stores worldwide and has become a popular choice for women who want to add a touch of elegance to their outfits. The brand offers a wide range of jewelry, including necklaces, bracelets, earrings, and rings. The jewelry is made from high-quality materials such as 18k gold vermeil, sterling silver, and semi-precious stones.

In addition to its jewelry, Gorjana also offers a range of accessories such as bags, hats, and sunglasses. These accessories are designed to complement the brand’s jewelry and offer a complete look for customers.

11. Intention Capsule

Why This Ad?

  1. In this video, a great idea is explained for using the product with an easy and clear description of the products.
  2. This ad used customer-generated content very effectively by adding a “keep it close” CTA as a daily reminder for potential clients.

About Intention Capsule

Intention Capsule is a jewelry brand that has taken the market by storm, especially among the millennials. The brand is all about combining fashion with a spiritual touch. Intention Capsule aims to create pieces of jewelry that not only look good but also have a deeper meaning. The brand’s philosophy is that jewelry can be used as a tool for manifestation, and their products are designed to help people set intentions and manifest their goals and dreams.

The brand’s founder, Stephanie Kantis, started Intention Capsule with a mission to help people become more intentional and mindful. Kantis believes that setting intentions and manifesting our desires is a powerful tool for personal growth and self-discovery. She also understands the importance of fashion and self-expression, and that’s why she chose to create a jewelry line that combines spirituality with style.

Intention Capsule’s products have gained a lot of attention from influencers and celebrities, including Gwyneth Paltrow and Oprah Winfrey. The brand has also been featured in several major publications, including Vogue and Forbes.

12. Barkev’s

Why This Ad?

  1. In this carousel ad, multiple products are introduced, and the brand provides the opportunity for home visits for better accessibility of the product at the customer’s ease.
  2. Product representation is simple & clear.

About Barkev’s

Barkev’s is a jewelry brand that has been around for over three decades. It is a family-owned business that is well known for its unique and stylish jewelry pieces. Barkev’s has established a strong reputation for providing high-quality pieces of jewelry that are made with the finest materials and craftsmanship.

One of the things that make Barkev’s stand out from other jewelry brands is its commitment to creating customized pieces for its clients. The brand offers a wide range of customization options for rings, necklaces, bracelets, and other jewelry pieces. Clients can choose from different gemstones, metals, and designs to create a piece that is unique to their style and preferences.

Barkev’s jewelry collection includes engagement rings, wedding bands, necklaces, earrings, and bracelets. Each piece is crafted with intricate details and designs that make them stand out. The brand’s engagement rings, in particular, are popular for their unique designs that range from classic to modern.

Barkev’s jewelry brand has gained a significant following over the years, with many celebrities and public figures wearing its pieces. The brand has also received numerous accolades for its jewelry designs, including recognition from the Jewelers of America and the Women’s Jewelry Association.

13. Charles & Colvard

Why This Ad?

  1. This video ad uses perfect color contrast in a precise manner with ethical and amazing choices on the website.
  2. In this video ad, multiple products are shown using nice transitions with zero financing availability.

About Charles & Colvard

Charles & Colvard is a renowned jewelry brand that specializes in creating high-quality moissanite jewelry. The brand was founded in 1995 and since then, it has been offering its customers a wide range of affordable and sustainable jewelry options. Moissanite is a unique gemstone that is known for its brilliance, fire, and durability. It is a laboratory-grown gemstone that has been carefully crafted to mimic the beauty of a natural diamond.

Charles & Colvard is known for its stunning engagement rings and wedding bands that are perfect for any couple looking for a unique and affordable option. They also offer a range of earrings, necklaces, and bracelets that are perfect for any occasion. Their pieces are simple yet elegant and are designed to last a lifetime.

The brand’s innovative and creative approach to jewelry design has made them a favorite among many celebrities and influencers. Their pieces have been worn by the likes of Jennifer Lopez, Lady Gaga, and Kris Jenner, among others. Charles & Colvard has also been featured in several publications such as People, Vogue, and Forbes, making it one of the most sought-after jewelry brands in the industry.

14. Mejuri

Why This Ad?

  1. The product is represented clearly as the best-selling article on the website with the catchy tagline “Hoops for every day”.
  2. In this video facebook jewelry ads, a customer review is used smartly as the video depicts the handcrafted solid gold hoops, which are made up of 14k. 

About Mejuri

Mejuri is a jewelry brand that has quickly gained popularity among women around the world. Founded in 2015 by Noura Sakkijha, the brand has gained a reputation for producing high-quality and affordable jewelry. The brand was created with a mission to change the way women think about buying jewelry by making it more accessible, transparent, and sustainable.

Mejuri offers a range of jewelry that includes rings, necklaces, bracelets, earrings, and more. The brand’s designs are simple and timeless, making them perfect for everyday wear. The jewelry is made with high-quality materials, including 14k gold, sterling silver, and vermeil. Mejuri also uses conflict-free diamonds and other ethically sourced gemstones in their jewelry.

One of the unique features of Mejuri is their direct-to-consumer model. By cutting out the middleman and selling directly to customers, the brand is able to offer high-quality jewelry at affordable prices. Mejuri’s prices are significantly lower than those of traditional jewelry retailers, making it possible for women to purchase beautiful jewelry without breaking the bank.

Mejuri is also known for their unique approach to marketing. The brand has built a strong community of customers through social media and other online platforms. Their Facebook jewelry ads are to die for. Mejuri’s Instagram account, in particular, has become a hub for women who love jewelry and appreciate the brand’s aesthetic. The brand’s marketing campaigns feature real women wearing their jewelry, which has helped to create a sense of authenticity and relatability that is often lacking in traditional jewelry advertising.

15. Emily Amey Jewelry

Why This Ad?

  1. The offer is clearly mentioned in the creative as 10% off the order of engagement rings.
  2. It used a CTA (Shop now) on a creative, which is a good idea with handcrafted rings for your special occasion. 

About Emily Amey

Emily Amey Jewelry is a unique jewelry brand that stands out in the crowded market of fashion accessories. The brand was founded by Emily Amey, a New York-based designer who creates handcrafted jewelry pieces inspired by the natural beauty of the world around her.

Emily Amey’s jewelry designs are organic and nature-inspired, featuring elements such as rough-cut gemstones, hand-hammered metals, and intricate wirework. The pieces are all made by hand in the United States, with the utmost care and attention to detail.

Emily Amey Jewelry offers a wide range of pieces, including rings, necklaces, bracelets, and earrings. The pieces are designed to be versatile, so they can be worn with both casual and formal attire. The jewelry is also perfect for layering, allowing wearers to create their unique looks and styles.

Emily Amey’s unique jewelry pieces have garnered a considerable following over the years, with celebrities such as Reese Witherspoon, Gigi Hadid, and Taylor Swift spotted wearing her pieces. However, the brand remains true to its roots, focusing on creating beautiful and meaningful jewelry that is accessible to everyone.

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Final Words

One of the biggest advertising platforms, Facebook, can reach millions of individuals. Facebook advertising can be a huge asset to a business if used correctly. But Facebook advertising is incredibly competitive, and you risk investing money in your ads without seeing a significant increase in conversion rates.

Your social media marketing strategy should be centered on creating Facebook jewelry ads that convert well. You can assess your existing Facebook marketing approach by determining where your advertisement could be having trouble. They recognize that you are in a market where businesses have big expenditures, and digital marketing agency teams are devoted only to jewelry Facebook ads. Yet, there are a few crucial techniques you can employ to optimize advertising for increased conversions that won’t take up all of your time.

Related Article

11 Tricks to Create More Engaging Creatives for Jewelry Facebook Ads

Secrets Revealed by Top Jewelry Brands to Get 10x ROAS Through Facebook Ads

Facebook Ads

11 Tricks to Create More Engaging Creatives for Jewelry Facebook Ads

The anatomy of a Facebook ad

If you look up “anatomy” in a dictionary, you’ll find out exactly what it means. You will be informed that it refers to the study of a thing’s interior structure or functioning. You’ll learn about the “structure” and “internal workings” of Facebook jewelry ads in this post, which are what make them such successful forms of advertising.

The components of a typical Facebook advertisement are as follows:


  1. Primary Text

You are aware of the influence your written language and the creative components positioned beneath it have, whether you work in the advertising industry or not. The term “post-text” also refers to the main body of text in a Facebook advertisement. There are various Facebook ad types, and depending on the type, an ad may have a single line, one or more paragraphs, or numerous lines of copy.

You are limited to 125 characters in your main text section. Because this is the largest text area you’ll have, utilize it wisely.

To determine the length that works best for their Facebook ad campaigns, advertisers conduct a lot of testing. While other audiences prefer paragraphs in the post-text field, some audiences respond better to single-line post texts.

Emojis are frequently used in advertisements to accentuate, convey, and spice up the main text. If emojis fit the tone of your company, you should use them in your advertisements as they are excellent attention-getters.

But don’t worry. When contemplating the composition of a Facebook ad, there is more than just the post text to consider. It’s best to spread out your Facebook advertising efforts.

  1. Creative

For a reason, we warned you not to put all your eggs in one basket. It’s because text takes longer for our brain to process than visual information. Even if your post text is the most brilliant thing you’ve ever written, it won’t be creating the engagement and ROI you’re after without a perfect ad image or video to support it.

You should therefore strive to make it as alluring as you can without coming across as intrusive. Of course, you want to use the most stunning and captivating creative in your campaign, but there are several things to take into account to ensure that it blends in seamlessly with the rest of the ad.

You should be aware of what your audience wants to see and the message you want your ad image to portray in order to make sure the creative aspect you’re adding to your advertising campaign hits the mark. Knowing your audience helps you understand what will interest them. Once you have that, you can move on to making sure the creative exudes the value the client is seeking.

How can you ensure that you maintain a firm hold on their attention at this point? Ensure excellence. Make it a point to only publish creative aspects that don’t scream poor image quality, such as those that are blurry, grainy, too dark, or too bright. For instance, it is advised to use an image with a minimum resolution of 1080×1080 pixels for the majority of positions.

An excellent technique to increase engagement and CTR is by using video creatives. When adding videos, you should think about their length, quality, and compatibility with your advertising goals. Will a brief, medium-length, or lengthy video be enough to convey your message or too much? Here’s how to make sure your video advertisements have the ability to convert.

  1. Headline

We’ll pay additional attention to headline writing because it’s one of the components in the anatomy of a jewelry Facebook ad that will do a lot of the persuading. The headline of your advertisement is often placed underneath your creativity. Engagement will be sparked by the larger and bolder line of text immediately below.

In a single line of text, great headlines incorporate creativity, urgency, and CTAs. Although one sentence may seem like a lot of work, you should realize that it will draw viewers’ attention because it is the line of text that is most noticeable within your ad.

This line of text needs to convey the value your product can offer, which shouldn’t be difficult if you know what value you can offer to your target buyers. A headline must be concise, unambiguous, and attention-grabbing in contrast to post-text. You should use a single line to elicit creativity, interest, and subsequent action. Emojis can help you stand out and add attitude to your communication.

Grasp their interest and make sure to guide them toward clicking your CTA button. Emojis, that point at your magic button, can be used, or you can compose a headline that complements your CTA button. You will be able to secure clicks with those items.

  1. Link Description

The description appears directly beneath your Facebook ad’s headline. This is your chance to educate your audience about your company or what you have to offer. What further benefits can you offer that wasn’t already mentioned in your headline? Why is clicking the call-to-action button worth it, given the value you are offering?

You can include more information about your product in this section, depending on the goals of your advertising campaign. Pricing, top features, and geotagged data are all listed in certain Facebook jewelry ad examples’ ad descriptions.

What is the main purpose of your Facebook advertisement description? Your CTA button is right next to it. Therefore, it wouldn’t hurt to explain what consumers would see if they responded to your call to action. If you let your target audience know what to expect when they click on your links, they could be more likely to do so.

  1. CTA button

You’ve previously got a brief introduction to call-to-action buttons and the value they provide to your Facebook advertising campaigns. This button will direct viewers of your advertisement to the destination you’re trying to reach.

You have a variety of alternatives for your call-to-action button when using Facebook advertising. If you’re marketing mobile apps, there are buttons for Shop Now, Learn More, Download, Sign Up, Subscribe, Contact Us, and Use App. Use the right language according to the objective of your advertisement. Do you want registrations? Purchases? Then make that plain.

It’s crucial to keep in mind that CTA buttons should be anchored to links that always function because they serve as the entry point for encouraging consumers to interact with your company more. If a link in your advertisement is broken, slow, or difficult to find, you don’t want to attract someone’s interest only to lose them. Your Facebook Customer Feedback Score could be harmed by such a customer experience.

Importance of Facebook Ad Creatives

The main problem for all advertisers at first, when Facebook was only starting to show users adverts, was to identify and locate a target population. That was a major development: social networks gave us excellent targeting options that could be tailored based on user demographics like gender and age, as well as hobbies, geography, and behavior. The only thing a marketer needed to worry about at the time was choosing the most effective strategy for reaching the target demographic because social media advertising was also affordable.

This scenario has changed over time; whereas formerly targeting had to be chosen by individuals, algorithms now do so more quickly than any expert. For instance, Lookalike is now the most effective targeting option on Facebook. It automatically looks for individuals who are comparable to your consumers in ways that go well beyond straightforward matches that may be characterized in particular ways. On Google, in contrast, there is generally no option for targeting. This implies that after choosing your app, the social network will automatically discover your audience. Because of this, straightforward targeting has lost favor with advertisers.

The next significant developments in our sector were budget management and bid techniques. The new inquiry was: Why do I pay what I do for each user, view, click, etc.?

Businesses like Aitarget have created complex automated systems to control bids, set budgets low or high, reallocate them, and choose the appropriate pricing for the adverts. However, even in this field, things have changed. Automated app campaigns, such as Campaign Budget Optimization (on Facebook) and automated or universal app campaigns (on Facebook/Google), have become more popular. In these situations, the idea of bid management is totally lost. Instead, you state your business goal and follow the procedure in the hopes that your advertisements will be profitable. Facebook automatically handles budgets and bids “behind the hood” to help you reach your objectives or go as near as you can.

Because of this, an advertiser can only actively change and experiment with the creative at this time. An end user sees this. It’s also crucial to remember that social media advertising is no longer as affordable as it once was; in the past ten years, the cost has climbed by five to six times (because the number of social media users increased dramatically).

This implies that the worth of the users also rose. When social advertising first started, you didn’t have to worry as much about the specifics of what you showed to a user because the cost of poor performance wasn’t as high. However, the value of high-quality creatives has increased because of Facebook’s auction algorithm. This means that even if I submit a lower price, my creative will win and be presented to users if I submit an interesting creative that creates a positive user experience, and my competitors do not. This is how Facebook’s quality ranking functions.

The cost per conversion produced by high-quality and low-quality creative can vary by a factor of 10 at the same time. As a result, the only thing you can experiment with, test, and optimize is your creatives if you now want to drastically boost the performance of your commercials. It is also the choice that gives your company the best performance.

The rising popularity of skipping is another factor that makes creativity essential to your brand’s financial success. On social media, skippable ad forms have grown in popularity. For instance, practically all YouTube commercials were unskippable when they originally debuted. Today, consumers can swiftly bypass adverts before videos, swipe away your brand stories, and scroll through their feeds whenever they choose on Instagram. You must thus have eye-catching commercials because only they can stop people in their tracks and get them to watch your ads all the way through.

11 Most Useful Tips & Tricks Used to Create the Most Engaging Jewelry Facebook Creatives

As you navigate through your news page, a shoddy jewelry Facebook ad design suddenly pops up. You are unsure of what they are even selling because the visual is hazy, and the copy is unclear.

Starting out with Facebook ad design is difficult. There are numerous factors to consider. It’s hardly surprising that corporations and marketers alike struggle to come up with ideas for their upcoming advertisements.

The way we visually convey and expose our businesses to the public through ad design is crucial. Even if you have a fantastic product and an even better deal, it will be difficult to gain momentum if your advertisement is boring, difficult to understand, or both.

Great ad design:

  • Attracts readers’ attention
  • Informs them of who you are and what you have to offer
  • Instructs them on how to take the crucial next step toward conversion

Even after overseeing over $600 million in Facebook ad spending globally, we continue to discover fresh, unexpected insights with each campaign we develop. Today, we want to share with you what we have learned from our ten years of diligent work: the 11 Facebook ad design tips that will help you create successful ad campaigns.

For both seasoned experts and brand-new beginners, each of these secrets is crucial. They’ll help you avoid wasting money on advertisements that users scroll over and don’t convert your intended audience.

If you’re prepared, let’s begin learning the techniques used in professional ad design.

Tricks Related to Using the Images in the Facebook Creative:

1. When designing, take your ad format into account

You must choose the ad format you will use before getting into the finer points of how an advertisement will look. Facebook presently offers eight primary ad forms in addition to several other versions, each of which is intended to achieve a distinct marketing objective.

The following Facebook ad formats:

  • Photo: This is the simplest style, where there is just one image and a brief copy header. Concentrate your efforts on using your single image to tell a compelling visual story.
  • Video: Video formats are similar to image formats in that you can exhibit your company, item, or service throughout the course of an entire video.
  • Stories: Stories are full-screen experiences that exist independently of the feed. Use all the space you can to make an impact and get their full attention.
  • These advertisements are distributed to your clients via Messenger. Your best bet is to use short phrases and single-focus pictures.
  • Carousel: A carousel allows you to display up to 10 distinct photos or videos, each with a link. This area can be used to showcase your latest offerings or imaginatively tell a tale.
  • Slideshow: Slideshows sit in between photo and video advertisements. They make it simple to create commercials that combine audio with a slideshow of various images, but they use less data than video ads. They are, therefore, a better choice for places with bad internet connections.
  • Collection: With this format, all of your products can be displayed in a digital showcase. Use straightforward visuals that highlight the product you are offering.
  • Playables: These interactive adverts allow users to try out a game or application before downloading them, which can be very effective in some markets.

Consider how each of these ad styles can be used to increase the impact of your advertisements before you begin the design process. Carousel or collection advertising, for instance, can be a fantastic fit if you have a vast range of products to showcase. A video or story ad could provide you with the opportunity to demonstrate how your product functions if that is your goal.

What ad format would best serve your objectives should be taken into account while creating your advertisement. Remember that you can utilize a range of adverts; you don’t have to pick one.

2. Ad Positioning Should Influence the Design

The placement of your Facebook jewelry ads might be just as crucial as their design. The amount of space you have depends on the location of your ads, and creating without them in mind can be terrible.

Knowing your alternatives can help you select the optimal ad placement for your goals. Here is a list of typical ad locations, along with advice on how to use each one well:

  • Desktop Newsfeed: Excellent for fostering interaction and generating leads and sales. Longer link descriptions and copies are supported in this format.
  • Desktop Right Column: Cheaper but less efficient. Text is harder to read, and images are smaller. They are effective in retargeting users who are already familiar with your brand. To grab consumers’ attention, utilize a familiar image.
  • Mobile Newsfeed: Excellent for interaction and exploration. Be concise, nevertheless, as this copy must be shorter.
  • Marketplace: Make the most of your ad space to effectively present your product to users who are already looking to buy anything. There’s no need for overly creative flare.
  • In-Stream Video: Similar to YouTube advertising, you may have your video ad play before or during highly visible video content. You practically get a bespoke audience because of this.
  • Facebook Stories require creatives that are distinct, full-screen, and mobile-friendly. Story videos are limited to 15 seconds in length. The good news is that engaging with this type of material has a lot of benefits because more than 500 million users every day watch Facebook stories.
  • Audience Network: These advertisements are shown in partner apps that are not Facebook apps. They cost far less than other placements, so even though they don’t convert quite as effectively, they can help you keep your acquisition and cost per click low.

You can read our comprehensive guide on Facebook ad placements as well as Facebook’s own resources on placement possibilities if you want to learn more about Facebook ad placement.

3. Clearly Communicate Your Value Proposition and Call To Action

Facebook claims that mobile users look at each post for an average of 1.7 seconds. By including your value proposition in your image and keeping your CTA succinct and clear, you can design your advertisement to catch their attention.

When creating your advertisements, keep in mind that consumers will only give them a little minute to be impressed. Make the most of that time by emphasizing your value proposition and keeping your call to action simple and straightforward.

4. Maintain Consistency Between Your Ad and Landing Page

Readers are given a promise in ads: click here to get this. High bounce rates can threaten your ROI if your Facebook ad and landing page designs don’t match visually.

Make sure to use recurring themes when creating your landing page and advertisement to make it simple for visitors to move from Facebook to your own website and other resources. Getting readers to click on your advertisement is challenging enough. You’re so close to success; don’t let your landing page fail you.

5. Correctly Size Your Images

Make sure your photos or videos are the right size and aspect ratio once you’ve begun constructing your advertisement. Images or videos with poor formatting may be distorted, blurry, or difficult to see.

You may include all the information you require and prevent unused space or unpleasant margins by using the right aspect ratio.

6. Use The Right Images

The photos you use in your Facebook ads serve as a representation of your company. Therefore, it’s critical that you utilize well-chosen (or specially created) images that pique readers’ interest and convey information about your company or product.

Facebook’s resource center is one of the greatest locations to discover what makes a great image for a Facebook advertisement.

Their advice comprises:

  • Using a picture of a high caliber
  • Displaying in the picture your brand’s goods or services.
  • Limiting the amount of text.
  • Giving the picture a distinct focus.

It doesn’t mix up the foreground and background elements or make it hard to identify the item that is for sale.

7. Anyone Can Produce Compelling Visuals

Graphic designers and photographers are not always talented, and hiring professionals can be expensive. So what can a tiny business do? Fortunately, there are reasonably priced solutions accessible.

Unsplash and Canva are two free tools that are well worth using.

It’s generally better to utilize images of your actual product or service, but there are situations when that isn’t feasible. People who sell T-shirts can snap images of their merchandise, but selling a cyber-security service is trickier. When original photography or design is not possible, search for a high-quality, royalty-free stock photo collection on Unsplash.

Simply enter a keyword to be presented with a list of pictures you may download and use.

You might wish to alter the picture once you’ve found the ideal one. You can use Canva, a free design tool, for that. Select one of their many templates after logging into your account and beginning to construct your advertisement.

With their drag-and-drop editing interface, upload your photo and start modifying it. To make your images stand out, you can use prefabricated components and text. You can utilize Canva’s limited free model or its more expensive premium plan, which offers more benefits and features.

8. Take Into Account Color Psychology

Your choice of colors while creating your Facebook advertisement might be just as crucial as your choice of photos or content. In fact, a study published in Management Decision found that color is to blame for up to 90% of all impulsive decisions made about things.

Utilizing contrast, color can be utilized to: 

  • Catch readers’ attention.
  • Define your brand’s identity (for example, the blue of Facebook).
  • Associate specific feelings or emotions with your items.

The last point is really important. According to science, distinct populations can respond psychologically differently to certain hues. For instance, it has been discovered that older people prefer colors with shorter wavelengths, such as blue and purple, whereas younger people prefer bolder hues, such as red and orange.

Consider the market you’re selling to, what they enjoy, and what they expect, and you’ll be thinking in the correct direction when choosing a hue. We’ve used the well-known illustration of several brands arranged according to hue to demonstrate how this operates in practice:

It’s possible that the gas produced for consumers by BP, Shell, Gulf, Exxon, and Mobil is the same. But because of their very distinctive brand colors, these businesses are greatly distinguishable in consumers’ minds. I might advise you to “go gray!” if you had to launch an oil company today. Make gas your apple!

The IT firms on the chart use a similar type of color psychology (outlined in blue). Apple is a symbol of peaceful, neutral aesthetic taste. Originally, Yahoo set out to arrange all of the information on the internet onto one home page, and they did a very excellent job of it. At least, they did at one point.

Maintaining simplicity is another recommended technique when using color. For the greatest results, aim to limit the number of colors in your advertisement to two or three. Any more than that risks becoming too much.

Colors are one of the most crucial elements in an ad designer’s toolbox, so use them with caution and consideration at all times. Your adverts would really benefit if you could achieve that while keeping things straightforward.

9. Use Location-Specific Imagery

The best thing about Facebook is that not every advertisement needs to be appealing to everyone. You can focus on a certain location or demographic. Use ad language and pictures that communicate to certain audiences to reflect this in your jewelry ads on Facebook design.

It’s important to show that you are aware of the local culture as well as to display a photo of a well-known local site. When aiming for San Francisco, anyone can use the Golden Gate Bridge as their backdrop.

Because it appealed to how residents of San Francisco saw themselves, the advertisement attracted a lot of attention online. The coding language stands out and is appealing to the local techies.

10. Design for Mobile

79% of Facebook users only used mobile devices to visit the site in 2020. For the best results, your Facebook ad design strategy must prioritize mobile devices. Making your movies and graphics vertical can help them display better on mobile devices and is one of the simplest ways to think mobile-first. In order to let the videos speak for themselves, they also keep the text to a minimum.

Designing for mobile also gives you access to some cool ad formats that aren’t available for usage on desktop, such as the 360-degree vertical ad. By tilting your phone, you may freely navigate the image while viewing the bakers’ faces and biographies. It’s a clever technique that only works on mobile and allows users to interact with your advertisement at their own pace.

Reusing your desktop advertisements doesn’t make sense, given how many people use mobile devices for social media. If you have to focus your efforts, think about making mobile-first and desktop-second your primary and second priorities. Ideally, you should be optimizing each ad for its unique format and placement.

11. To Choose the Best Facebook Ad Design, Use Split Testing

It will always be difficult to forecast how the general audience would respond to an advertisement, no matter how much you do and how much you learn. Advertisers may learn and improve moving forward by using split testing to determine which version of an advertisement performs best.

There are other ways to do a split test, but today we’ll focus on two in particular: the A/B test functionality in Facebook Ads Manager and the split test function.

A/B Testing on Facebook

  • Enter your Facebook Ads Manager account first, then choose the campaign you wish to test. Press the “A/B Test” button after that.
  • Next, decide which variable you wish to test. The audience, placement, and creatives are examples of potential variables.
  • Next, decide if you want to compare two distinct campaigns or duplicate advertising initiatives.
  • You’ll then need to enter some basic information, like the test’s name and schedule. Finally, decide how Facebook will select the A/B test winner. Once everything is ready, the test will be executed, and you will learn which ad performed better than the other.

Split Testing

  • When you log in, select “New Campaign” from the dashboard.
  • Afterward, enter the campaign name, pick a standard campaign, and select the promotion type you want to use.
  • By entering several headlines, ad words, photos, and videos, you can then experiment with multiple versions of your advertisement. AdEspresso will automatically combine and contrast these various choices before reporting the outcomes to you.

Now It’s Up To You To Put Everything Together

You may draw attention and convey a tale with the aid of an excellent Facebook ad design. Each of these suggestions can assist you in achieving that, but it is up to you to combine them in the most effective manner for your good or service.

It’s crucial to keep in mind that an advertisement’s effectiveness is dependent on more than just appearance. For great advertisements to be effective, the copy must be compelling, and the overall advertising plan must be sound.

Ecommerce Marketing Facebook Ads

Secrets Revealed by Top Jewelry Brands to Get 10x ROAS Through Facebook Ads


Wherever your customers are, you want to be there too. Today that refers to social networking platforms, particularly Facebook.

About 69% of American adults used Facebook in 2022, and 70% of users claim to log in daily. Even more convincing statistics include the usage of Facebook by 77% of those aged 30-49 and 70% of those who earn over $75,000.

In other words, Facebook may be a goldmine for your online store. However, promoting your brand on this platform may be challenging, expensive, and infuriating if you don’t know what you’re doing.

So here we are, with this blog. We will discuss what the best-performing jewelry ads on Facebook are included and what we should take care of.

Today, with the aid of practical advice from our seasoned social media marketing experts, we’ll assist you in developing a Facebook eCommerce plan for your business. Along the way, you’ll discover whether you should retain internal control over your eCommerce Facebook advertising, engage a contractor, or outsource to an agency.

Let’s get going.

Ultimate Secrets Used by the Top Jewelry Brands to Get Maximum ROAS

There have been several trending jewelry brands introduced in recent years. Many people have chosen to develop social media accounts for sales and marketing in addition to opening actual storefronts. Due to the pandemic, operating a physical store was impractical, therefore, many people moved their businesses online to forums. As a result, there are now more jewelry brands on social media. In this post, we’ll talk about jewelry manufacturers’ digital marketing needs and how to grow their brands.

Firms must have a thorough digital marketing strategy in place as the jewelry industry prepares for another Christmas shopping season. While a great digital marketing strategy for jewelry brands has many moving components, we’ve selected some key suggestions that should form the cornerstone of every brand’s plan.

The internet has made it easier for businesses to have an online presence and for customers to widen their options and areas of interest when it comes to jewelry and jewelry companies. In addition, it has increased competition for every jewelry brand. Some firms still struggle to become more visible to consumers, despite the fact that only a small number of brands have succeeded in their digital marketing strategy.

This article will walk you through a few digital marketing strategies that a jewelry firm must employ in order to increase exposure, clientele, and sales.

1. Create A Solid Facebook Strategy

Create A Solid Facebook Strategy

When you’ve finished setting up your Facebook business page, you should promote it to get more likes and visitors to your page who will engage with its content. Key elements of your approach should include these tactics and consistently producing engaging content for your audience.

  • Understand Your Audience

In order to choose which Facebook marketing methods to use and how, it is crucial to understand who uses Facebook and how your present audience is divided.

For a general understanding of who is using the platform and how, starting with an in-depth analysis of social media demographics is highly recommended.

Then, utilizing Facebook Page Insights or any similar program, spend some time getting acquainted with your personal Facebook demographics.

  • Set Up Your End Goals

The correct goals must be set as the first step in any marketing campaign. This plan will serve as a crucial benchmark against which to assess the effectiveness of your Facebook marketing approach. But before you establish goals, you should research to ensure your strategy is feasible on the platform.

According to various studies, marketers and consumers continue using Facebook as their main social media channel to communicate with their target market. Also;

  1. Facebook is currently used by 83% of marketers.
  2. 60% of customers wished for brands to utilize Facebook more.

Therefore, these survey results are a wonderful place to start if you don’t already have Facebook goals of your own. Additionally, if your business has already established broad objectives, check to see whether they coincide with your own plans for Facebook marketing.

  • Finalize Your Ad Budget

Understanding the statistics pertaining to the marketing and sales of your company is the first step in establishing your Facebook advertising budget. Most marketers focus on generating leads and closing sales because their primary objective is to generate money.

A business’s marketing budget typically ranges from 5% to 12% of its revenue; because they desire to snowball, more recent businesses could prefer to spend closer to 12%. But suppose your business has been around for a long and you are bringing in a lot of money. Your budget may be closer to 5% if you intend to sustain or increase slowly.

  • Make a Conversion Funnel

One of the most effective, long-lasting marketing techniques, Facebook Ads Funnel, will help you enhance ROI, acquire new leads, and expand your business.

Undoubtedly, Facebook advertising is quite effective at generating leads and revenue. However, it’s unlikely that someone will choose your product or service the first time they see your advertisement or interact with your brand.

You need several touchpoints to actually convert consumers to your primary offer. Additionally, you require a funnel to transport prospects from one place to another.

The Facebook Ads funnel is a series of ad campaigns that guide users from total strangers to paying consumers along the buyer’s journey.

The Facebook Ads funnel technically comprises numerous campaigns with numerous ads that feature various value propositions and are delivered to the appropriate audience at the appropriate time.

There are three primary phases in the Facebook Ads funnel:

Awareness– Top of the funnel (TOFU)

Consideration– Middle of the Funnel (MOFU)

Conversion– Bottom of the Funnel (BOFU)

The Post-Purchase Stage comes next, where your objective is to convert current consumers into devoted clients loyal to your brand. This raises your Customer Lifetime Value (CLV) and significantly boosts the profitability of your advertising.

Your conversion rates could go up, your sales could expand, and you might even spend less on advertising, thanks to a Facebook Ads funnel.

Without a Facebook funnel, you’d be spending money on ads by pitching your goods/services to unresponsive audiences.

2. Create the Most Engaging Ad Creatives

Create the Most Engaging Ad Creatives

Consider how you scroll around social media. What prompts you to pause and give a post a second glance? Most of the time, the visual catches your attention, whether it’s a sarcastic GIF, a funny kitten, or a smiling baby.

When running Facebook advertisements, the strongest copy is probably going to be ignored if it’s paired with a subpar image. Here are a few tips to make your ad creative rock and come out an engaging one:

  • Placement-Based Image Customization

You can choose original photos for various placements using the Facebook Ads interface. For the Stories format, you should use vertical photos to fill the entire screen, whereas the News Feed should utilise horizontal or square images.

It’s also important to pay attention to the location of the desktop right sidebar, especially after Facebook updated its design in late 2020. Facebook will now display a square picture in that position if you use one, providing more prominent ad space. Previously, only rectangle (1200 x 628) photos appeared in that placement.

Additionally, keep in mind that because of the drastically reduced size of the adverts in the right sidebar, any text you put in your photographs will hardly be readable. We’d advise reducing or eliminating all text from any images in this spot.

  • Use Text Carefully

The 20% text restriction was finally eliminated by Facebook in 2020, and text inclusion in ad images is no longer frowned upon. Test out photographs with text in them, but don’t go overboard.

People will frequently pay more attention to a straightforward point than a picture with excessive text.

There may be other inventive methods to incorporate functioning text into your graphic, depending on your product. 

  • Consider Stock Photography With Care

We’ve all seen the formulaic stock images that advertisers use, such as the well-groomed businessmen sitting around the conference table, looking icily into space. While stock photos could be a quick fix for firms without a designer or exceptional photography, these images frequently fail to catch the viewer’s eye and result in a clear identification with your company.

If you decide to use stock photographs, consider including a branded feature, like your logo, in the advertisements. Additionally, you can add text that overlays and explicitly refers to the deal you are promoting.

  • Display the Product

Show your tangible product in use in your ad creative if you’re selling it. People will fully understand what you’re offering and how they may apply it to their life. Almost all the jewelry facebook ads have this in common. The ads display the ornaments so that it induces buyers to have them.

Ultimately, spending money on quality product photography can pay off big. You might purchase an SLR camera with a macro lens, some lights, and even if you don’t want to employ a professional photographer, you can still capture high-quality close-up pictures of your product.

  • Roll Out A Deal

To fully catch people’s attention, add any discounts or freebies you’re offering right in the ad creative. Be as specific as you can about what the audience will receive.

  • Include Relevant Stats

Include figures from research or surveys that demonstrate how successful your brand is in graphics.

  • Use carousel ads to illustrate a point

Make sure the slides in a carousel ad are put together with a common subject, and use the numerous slides to tell a tale. This strategy can consist of the following:

  1. Taking a step-by-step setup procedure.
  2. Highlighting a few key characteristics.
  3. Displaying the problem-solving process (or, if appropriate, before-and-after photos).

3. Try Out Different Facebook Ad Types

Try Out Different Facebook Ad Types

The sophistication of Facebook’s business platform has increased, providing advertisers with more ways to reach new audiences and retarget past site visits to their brand. However, because there are so many alternatives available, it can be challenging for advertisers to determine which Facebook Ad type is appropriate for a certain campaign objective.

We’ll go over the major Facebook ad types in this post and assist you in choosing which advertising to use for certain campaign objectives.

  • Video Ads for News Feed 

The video ad features aid in informing your audience via video of the features of your product. Videos should be produced in aspect ratios of 9:16 or 16:9 at the greatest resolution feasible. Additionally, they can range in length from one second to 240 minutes, although we suggest the length to be less than 15 seconds. 

Uploading a 360-degree ad, which provides consumers with an immersive experience where they can drag their finger or turn their device to view an advertisement, is a neat feature of Facebook’s video advertisements.

  • Dynamic Facebook Ads

Gen Z is the best illustration of how categorizing people no longer works because of how flexible their interests are. In fact, studies have revealed that 91% of people between the ages of 18 and 25 think that mainstream pop culture has passed its prime.

You can make customized adverts for each potential buyer who visits your website using Facebook’s dynamic product ads.

You may automatically advertise your most pertinent products with Facebook’s dynamic ads. Utilizing this technology will enable you to display the appropriate products to users who have expressed an interest in them.

  • Collection Ads

Collection advertisements can be something to consider if you’re introducing a number of products all at once, especially near the conclusion of a campaign that generates a lot of attention. It is so that interested customers may quickly make the transition from learning about your goods to making a purchase, thanks to collection ads.

Collection advertising resembles internet stores in that they feature a main image of the product along with four other photos that visitors can tap through. They can make a purchase right there on the platform if they choose to.

  • Carousel Ads

Facebook runs carousel advertising across its website, Instagram, Messenger, and Audience Network. They come in a wide variety. You can display up to 10 photos or videos in one ad using carousels. This large advertising area encourages imagination.

Product demos, product highlights, showing off a product’s specifications and using carousel advertising to convey stories are common uses for them. Carousels can draw visitors who enjoy an engaging experience to Facebook, despite the fact that they are popular on Instagram.

4. Try Out Different Ad Combinations

Advertising often focuses on the classic “versus” debate about which option is superior. Where should I place my ads? Which is more practical? Yes, it’s important to know your stuff and be certain which placement would produce the best results, but since we have access to these three platforms, why not seize the initiative and use them all at once? You’ll be able to combine the finest of both worlds into one marketing plan.

The primary justification for running placement-optimized advertisements is clear: they have been shown to produce more results. Cross-platform targeting enables you to consider your options because platforms like Facebook, Instagram, and Google each have unique methods for online marketing.

How can you make the most of paid search and paid social? Well, there are a number of options, and some prominent ones are listed below:

  • Facebook Ads + Google Ads

Facebook Ads and Google Ads are two of the most effective ways to attract customers who are ready to make a purchase on your website, according to several established digital merchants as well as others who are converting their brick-and-mortar stores to an online environment. Some prominent Facebook jewelry ads have also done this, and marketers have run Facebook ads along with Google ads.

According to research, Facebook paid social marketing increased branded search volume on Google by 34%. Users that see your Facebook advertisement frequently visit Google to look up your business, generating organic traffic and saving money on paid clicks. Additionally, after the user has visited and interacted with your website, you can remarket to them.

  • Facebook Mobile Ads + Instagram Ads

You may connect with clients on Facebook and Instagram, where they are most active. Then there’s mobile. In fact, Instagram and Facebook together account for one in five mobile minutes, which is more than the next ten mobile platforms put together.

You have more chances to contact your customers by running ads on both platforms. When you choose Facebook and Instagram for the same advertising campaign, we’ll optimize delivery across their combined audiences to increase the effectiveness of reaching your target demographic. Additionally, compared to running ads on the Instagram or Facebook mobile News Feed separately, running ads across both platforms simultaneously offers equivalent or greater performance for website clicks, website conversions, video views, and mobile app installs.

Businesses worldwide are already seeing success from combining their Facebook and Instagram marketing. For instance, when running Instagram and Facebook ads, MVMT Watches experienced a 20% decrease in cost per conversion and cost per action.

  • Facebook Ads + Messenger Ads

Every single month, more than 1 billion people use Facebook Messenger. It is the second-most popular messaging app after WhatsApp (which is also owned by Meta). Facebook Messenger advertising is appealing for more reasons than merely reach, though. They are getting engaged.

You may speak with your consumers directly when your business runs Facebook Messenger ads. There isn’t anything more captivating than that.

People are now messaging brands more frequently than ever before, thanks to messaging apps. More than 66% of customers claim that seeing a brand active and accessible on Messenger gives them more confidence to make a purchase. 80% of individuals who use Messenger to get in touch with a brand do so to inquire about a good or service before making a purchase.

5. Use Various Tips & Tricks 

Use Various Tips & Tricks

Building a Page following of users who are interested in the goods, services, or content you share is crucial. These tips offer best practices for cultivating a clientele that is likely to be interested in your company.

  • Take Advantage of User-Generated Content

Customer and brand trust is increased via user-generated content. Since it is not the brand’s own content but rather is based on other user’s experiences with the products, the potential consumer can trust that it is authentic and truthful.

  • Utilize Fresh Creatives

Fresh creative ideas are not simply desirable; they are necessary. The majority of reliable sites advise that you switch out your creatives every four to six weeks. On the other hand, if you’re running Facebook ads, you need to switch up your creativity every week. If your ad creatives aren’t updated frequently, Facebook will completely stop showing your advertising to your target markets. Facebook has stated outright that this is how they manage creative content.

  • Post Consistently

All of these platforms, including Facebook, Instagram, LinkedIn, and YouTube, value and seek consistency. This indicates that they favor accounts with consistent posting. You are free to post as often as once per day or three times per week, but you must establish and maintain a posting schedule. Aim to post on the same days of the week, such as every Monday, Wednesday, and Friday, and at the same time of day when planning your calendar. The algorithms will prefer your postings if you post frequently, which will increase the number of individuals who see them.

  • Organize Giveaways

Giveaway competitions are a great method to market your company to your target market. They can be customized to achieve particular objectives that support the expansion of your company, such as raising website traffic, boosting subscriber numbers, raising brand awareness, and more.

Additionally, people find giveaways thrilling and challenging to resist. As a result, holding a giveaway can increase users’ feelings of FOMO, which increases their propensity to enter and interact with your business.

  • Engage with Your Audience

While having a large following is important, a more important indicator is how engaged your followers are with your material. A sizable following is meaningless if your followers aren’t reading your content, leaving comments, sharing them, or using your website’s affiliate links. High audience involvement makes you stand out, generates a beneficial feedback loop that increases the value of your material to your community, and may even pave the way for future brand collaborations and other monetization options.

Engaging a crowd effectively increases participation, enhances learning, and boosts enjoyment. Social media is used by engaged audiences to share their experiences. They turn into your brand’s spokespersons, generating buzz, word-of-mouth recommendations, and interest in upcoming events.

  • Partner with Influencers

Influencers help the target audience, who is frequently inundated with a barrage of ad commercials every day, feel more connected to and engaged by the advertising activities.

When a person recommends your products or services or makes reference to your brands through influencer marketing, it not only widens your audience but also raises awareness of your brand.

With the help of influencer marketing, businesses can connect with the crucial Millennial and Gen Z audiences, who, according to 85% of them, are very receptive to learning about certain items on social media.


Although Facebook marketing can bring in a lot of money for your online business, it doesn’t imply it’s simple.

With the wrong strategy, you could quickly squander money on advertising (as well as time) by pursuing ineffective tactics. Fortunately, the possibilities for success are infinite with a little investigation and experimentation.

Keep in mind that Facebook changes all the time. Our paid social team is responding by making ongoing adjustments to our tactics over time to produce the best outcomes for our clients. It’s possible that some of the strategies we’ve discussed above will lose their effectiveness in the future, so be ready to make strategic adjustments based on the facts from your particular campaign.

Facebook Ads

15 Unique Ideas to Create High-Converting Facebook Clothing Ads in 2023

Because they believe that running clothing ads for Facebook is difficult and unlikely to produce the required results, many fashion firms are hesitant to do so. The opposite is true, as Facebook advertisements for clothing and accessories have one of the highest Return On Ad Spend (ROAS) rates behind Google at 15.34%. In other words, you may expect to receive a $15 return on your $1 investment in Facebook clothing ads.

15 Ideas to Create Clothing Ads on Facebook for Your Brand

You’re missing out on a lot of money and clients if you haven’t started using Facebook advertisements for your fashion business. Because of this, we’ll present the best Facebook ad concepts for fashion that you can use for your business in this blog.

Here is a list of 15 Facebook ad concepts for the fashion industry that have a high conversion rate to help you get more from your paid ads and grow your brand.

1. Awareness

  • A. Showcase Your Brand’s Core Values
    B. Encourage User-Generated Content
    C. Collaborate with Influencers
    D. Create Ads for Special Occasions
    E. Introduce New Arrivals

Awareness to Create Clothing Ads

A. Showcase Your Brand’s Core Values

Customers prefer to spend their money with companies that share their beliefs and appeal to their emotions.

The only way to maintain a long-term relationship with a customer is to develop an emotional bond with them, according to Deloitte’s 2019 report. Although customers initially engage with brands due to rational considerations like price, promotions, and financial rewards, the only way to do so is to establish an emotional bond with them.

They polled customers, and a staggering 76% of them claimed to have been “brand loyal.” In other words, people remained loyal to the brand for more than four years because they believed in it and cared about it.

The actual question, though, is how to create an emotional bond with your audience so that your business can increase consumer loyalty and retention. The solution is to emphasize brand values in your advertisements so that clients can relate to you and stay with you rather than doing business with your rivals.

B. Encourage User-Generated Content

User-Generated Content, or UGC, refers to any unique, brand-specific content—images, videos, reviews with text and captions, unboxing videos, and podcasts—that a brand’s clients and supporters publish on social media sites or other platforms.

The simplest method to establish credibility and authority for your business is to turn user-generated content into fashion Facebook advertising because consumers these days pay close attention to the experiences that other members of the community share online.

In other words, user-generated content serves as the current equivalent of word-of-mouth and aids in helping businesses like yours stand out from rivals and attract clients in a cutthroat market.

C. Collaborate with Influencers

One of the best strategies to increase conversions and sales for your brand is to work with influencers since you can take advantage of an audience that already trusts them. Therefore, if the influencer promotes your company, sales, and conversions come naturally.

Additionally, because your advertisement will appear to be a natural post, followers of the influencer may stop scrolling from looking at it and possibly purchasing your goods.

D. Create Ads for Special Occasions

One of the best strategies to increase sales for special occasions is to create Facebook clothing ads since it allows you to interact with your audience through highly relatable and engaging content. Don’t pass up the chance to capitalize on the attention; it’s wonderful for increasing brand exposure and recognition.

E. Introduce New Arrivals

Customers want to buy the newest styles and are constantly searching for new trends. The diversity of products a fashion business offers is, therefore, one of the key elements contributing to its success. Encouraging individuals to act and promote recent arrivals is crucial.

2. Consideration

  • A. Showcase Product Benefits
    B. Get Your Customers by Create Clothing Ads on Facebook
    C. Create a Social Media Challenge
    D. Promote Customer Favorites
    E. Promote Your New Collection
    F. Show Customers Wearing Your Clothes

Consideration for clothing ads

A. Showcase Product Benefits

Consumers base their purchasing decisions on one of three criteria: is the new option better, faster, or cheaper? Therefore, emphasizing the advantages of your clothing over that of your rivals helps to persuade potential customers to switch.

Make clothing ads on Facebook that show the advantages of your clothing, such as increased comfort and style, as well as solutions to issues like creasing and wrinkles.

If there is no incentive or compelling cause, people won’t switch to other brands or try anything new. As a result, your advertisements must make it very clear to buyers why your clothing is superior by emphasizing how it does so more effectively than similarly priced items.

B. Get Your Customers by Create Clothing Ads on Facebook

If your primary goal is to get clients through the sales process and convince them to buy your clothing, you won’t be able to keep a long-term relationship with them or turn them into repeat customers. Engaging them and interacting with them through many channels is key.

Customers will think of your brand first when they decide to buy garments if you engage them beyond key touchpoints. Your brand will become more well-known and more loyal as a result, which will enhance sales and consumer loyalty.

There are various methods to engage your audience, but one of the cleverest strategies we’ve seen so far is to ask them for ideas for your advertisements.

C. Create a Social Media Challenge

Because they are entertaining and engaging, and they stimulate the reward regions in our brains, challenges are nothing new, but they have been widely used for hundreds of years. In order to get traction, boost brand recognition, and ultimately increase sales as a fashion business, you can take advantage of these consumer instincts and design problems.

To build a challenge, put yourself in your audience’s position and comprehend their objectives in order to promote involvement and provide them with a reward that will be valuable to them.

D. Promote Customer Favorites

Best sellers or customer favorites are a dependable approach to increasing the revenue of your fashion store because they have previously been proven successful, and your target market is more inclined to purchase them. This advertisement idea is excellent, especially if your company is small and you don’t have a lot of money to spend on advertising.

E. Promote Your New Collection

In order to appeal to consumers and pique their interest in their products, firms create collections as fashion trends change over time. However, merely creating a collection and posting it to your website and social media channels won’t cut it in today’s brutally competitive market.

In order to increase brand awareness and sales, you must advertise your collection online. That you don’t have to go overboard is the finest part.

It’s easy to make captivating Facebook clothing ads for your collection to promote your clothing line. A strong call to action (CTA) that invites viewers to view your collection should always be included at the end of each piece.

F. Show Customers Wearing Your Clothes

When it comes to fashion labels, the adage “first impressions are the best impressions” is especially true because it only takes buyers a few seconds to decide whether to visit a store or click the “buy” button on a website when they view an outfit.

Retail establishments utilize eye-catching window displays with mannequins dressed in eye-catching attire to get customers to enter the establishment.

However, since you operate an internet store, you are unable to apply the same strategy to change customer behavior. You must thus make Facebook clothing ads that feature people wearing the clothes you sold them. It will also strengthen the legitimacy of your business and help you sell your clothing without coming off as pushy because the advertisement features people who are similar to your target demographic wearing the outfit.

3. Conversion

  • A. Give Limited -Time Discounts
    B. Showcase an Outfit Of The Day 
    C. Conduct a Giveaway
    D. Share Customer Testimonials

Conversion for clothing ads

A. Give Limited -Time Discounts

It can be challenging to demand the final payment from customers. In actuality, the incidence of cart abandonment is just under 70%. This indicates that 7 out of 10 customers who come into your store will leave empty-handed.

Therefore, giving shoppers a final push to buy from your clothes business by offering time-limited deals provides that push. These deals operate according to the supply and demand-based scarcity marketing theory.

This idea holds that a product’s perceived worth rises as its supply decreases. Therefore, it causes clients to experience Fear Of Missing Out (FOMO) and pushes them to make purchases before the sale ends. Additionally, no one wants to pass up chances to save money, so you can design a limited-time discount ad.

In order to increase the number of orders, the advertisement may provide discounts that rise with the quantity of clothing a client buys. It may also offer free delivery to all customers in an effort to allay any hesitations and encourage them to finish their shopping.

By explaining the rationale behind your discounts, you may add value to your offers without making them appear forced or sales-y.

B. Showcase an Outfit Of The Day 

When fashion bloggers and other influencers began sharing images of their regular ensembles on social media, the Outfit Of The Day, or OOTD, gained popularity. Given that many people use it as a means of self-expression, this trend is still very popular. By using this to demonstrate to your target market how to put together looks that complement their individual tastes, you can persuade them to buy your clothing.

C. Conduct a Giveaway

Giveaways are one of the most effective ways to increase brand recognition, grow your email list, attract new clients, and improve connections with current clients. The best part is that this strategy works regardless of the size of your company because everyone likes the possibility of winning free stuff.

This motivates more prospective customers to interact with the post and perhaps even buy the collection before the giveaway.

D. Share Customer Testimonials

Your advertisements need to engage consumers and get their attention, but they also need to establish credibility and trust with your target market. Customers are cynical and are not persuaded by advertisements claiming that the company has the most fashionable or cozy clothing. You must thus get your current clients to rave about how great your clothing is and feature these endorsements in your advertisements.

Customers are more likely to buy your product if they witness other people using it, which increases the product’s perceived worth.

Wrap-Up (Facebook Clothing Ads)

Facebook clothing ads Banner

Facebook clothing ads enable you to reach a worldwide audience and generate enormous returns on your advertising investments. Additionally, it offers advertising goals that support your business objectives and gives you an in-depth understanding of your customers and their purchasing process. We’ve collected 15 fashion-related Facebook ad ideas and pointers to get you going. Use them to promote your brand and design Facebook advertisements that work.

Q1. Is it easy to sell clothes on Facebook?

Ans. Selling clothes on Facebook can be easy or challenging depending on various factors such as your target audience, the quality and uniqueness of your products, your marketing strategy, and competition in the market.
Facebook is a popular social media platform with a large user base, which makes it a great place to promote and sell clothes. However, you will need to invest time and effort in building a strong online presence, engaging with your target audience, and creating visually appealing content that showcases your products in the best light. You may also need to consider using Facebook clothing ads to reach a wider audience and drive sales.
Overall, selling clothes on Facebook can be a profitable venture if you are willing to put in the necessary work to create a compelling brand and market your products effectively.

Q2. What is the best site to sell clothes online?

Ans. There are several great sites to sell clothes online, and the best one for you will depend on your needs and preferences.
Here are some popular options:

1. Poshmark: A social marketplace where users can buy and sell secondhand clothing, shoes, and accessories.
2. Depop: A platform that combines elements of social media and e-commerce, catering to a young and trendy audience.
3. eBay: A well-established online marketplace where you can sell a wide range of products, including clothing.
4. Mercari: A popular mobile app that allows you to sell clothing, accessories, and other items with ease.
5. ThredUp: A popular online consignment and thrift store that specializes in high-quality, gently-used clothing.
6. Etsy: A marketplace that caters to independent sellers of handmade and vintage clothing and accessories.
7. Advertisement: Using online advertisements is one of the best ways to quickly reach a wider audience. Specifically, Facebook clothing ads is often the most effective method for selling clothes online.

Ultimately, the best site to sell clothes online will depend on your target audience, the type and quality of your products, and your personal preferences.

Q3. What is the easiest way to sell clothes?

Ans. The easiest way to sell clothes will depend on your personal preferences and the specific items you are selling. Here are some general tips for selling clothes:

1. Use online marketplaces: Selling clothes online is convenient and can be done from the comfort of your home. You can use platforms such as Poshmark, Depop, eBay, Mercari, and ThredUp to reach a wide audience.
2. Take clear photos: High-quality photos that showcase your clothes in the best light will make your items more appealing to potential buyers. Use natural lighting and a plain background to make your items stand out.
3. Provide accurate descriptions: Be honest and thorough in your item descriptions, including information about the brand, size, condition, and any flaws or defects.
4. Set reasonable prices: Research the market to get an idea of what similar items are selling for, and price your clothes competitively.
5. Be responsive to inquiries: Respond promptly to questions from potential buyers and provide additional information or photos if needed.
6. Ship items quickly: Once a sale is made, ship the item promptly and provide tracking information to the buyer.

Overall, the easiest way to sell clothes is to use online marketplaces, take clear photos and provide accurate descriptions, set reasonable prices, be responsive to inquiries, and ship items quickly. Also, you can use clothing ads on Facebook to sell online fast.

Q4. Is selling clothes online profitable?

Ans. Selling clothes online can be profitable, but it depends on various factors such as the quality and uniqueness of your products, your marketing strategy, and competition in the market. Here are some things to consider:

1. Profit margins: Your profit margins will depend on your sourcing costs, pricing strategy, and fees charged by the platform you use to sell your clothes.
2. Competition: There is a lot of competition in the online clothing market, so it’s important to offer high-quality, unique products that stand out from the crowd.
3. Marketing: Effective marketing is crucial to driving sales, so you’ll need to invest time and effort in building a strong online presence and reaching your target audience.
4. Platform fees: Most online marketplaces charge fees for listing and selling items, which can eat into your profits.

Despite these challenges, many people have found success in selling clothes online. With the right approach and a willingness to learn and adapt, you can build a profitable online business selling clothes.

Q5. How do price clothes to sell online?

Ans. Pricing clothes to sell online can be challenging, but there are a few factors you can consider to help determine a fair price. Here are some tips:

1. Research the market: Check the prices of similar items that are currently for sale on online marketplaces such as Poshmark, Depop, eBay, Mercari, or ThredUp. This will give you an idea of what your clothes are worth in the current market.
2. Consider the condition of the clothes: Clothes that are in excellent condition and look brand new can be priced higher than clothes that show signs of wear and tear.
3. Factor in the brand and style: Certain brands and styles may be more valuable and desirable to buyers, which can warrant a higher price.
4. Account for shipping and platform fees: Don’t forget to factor in shipping costs and any fees charged by the platform you’re using to sell your clothes.
5. Be competitive: While you want to price your clothes fairly, you also want to remain competitive in the market. Consider offering bundle deals or discounts to attract more buyers.
6. Negotiate: Many online marketplaces allow buyers to make offers or negotiate prices. Consider leaving room for negotiation in your initial pricing strategy.

Overall, pricing clothes to sell online requires a bit of research and consideration. By taking into account the condition of the clothes, the brand and style, shipping and platform fees, and the current market, you can set a fair and competitive price that attracts buyers.

Facebook Ads

10 Samples for Facebook Clothing Ads Used by Top T-Shirts Brands

Scrolling through your Facebook page is used to solely show images and updates from distant cousins, old coworkers, and college classmates. There is much more static to sort through today. Without even mentioning all the paid posts from brands and advertising, our feeds have developed into highly trafficked areas of groups, pages, and news. There is a lot there to focus on. In 2022, a quick glance across Facebook reveals more noise and fewer real connections. Facebook has, in fact, developed into much more than a simple social network. Today’s marketplace serves as a sales and distribution route for brands to reach consumers where they are.

Because of this, it’s crucial to make sure the creative for your Facebook ads stands out. Your advertising needs to stop viewers in their tracks because it’s all too easy to keep scrolling and scrolling.

By 2020, 69% of Americans will have made at least one online purchase. And 59% of these customers made garment purchases, which should delight any owner of a clothes or fashion company. When creating your first fashion advertising campaign, there are a few things to keep in mind if you want to compete with big-name brands.

Advertising expenditures are a significant factor because consumers have a dizzying array of options when purchasing clothing. You should expect to pay between $1.50 and $2.00 on average for a fashion-related keyword. If your website has an average conversion rate of 2%, which means that 2 out of every 100 visitors will make a purchase, you may expect to pay $75 to $100 to bring on a new client.

Are you prepared to investigate fashion advertising tactics to effectively advance your company? For your ease, we’ve compiled a selection of  Facebook ads for t-shirts from actual companies. See examples of fashion Facebook ads, and learn about their strategies. 

Top 10 Facebook Clothing Ad Samples:

1. Twillory

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Why This Ad?

  1. The offer of “Up to 50% Off” is clearly displayed in the ad creative to grab the attention towards such a hefty discount.
  2. Multiple products are shown in an appropriate way to let customers know of the choices they have.
  3. This ad creates a sense of urgency in the mind of customers to buy this product with the statements, “Stock up before we sell out!” and “Shop our Biggest Sale of the Year!”

About Twillory

Twillory was founded in 2014 by a group of neighborhood friends and family members with ample experience in the garment industry. It is a performance menswear brand that sells high-quality apparel at reasonable prices and abides by its tagline, “Clothes maintain the man – not the other way around.” The brand focused more on client acquisition, revenue, and efficiency when the pandemic was at its peak. And it was when the brand changed its marketing strategy.

The marketing team was able to recognize the creative potential for development and make strategic pivots as needed because of their distinctive synergy between Paid, Social and Creative, as well as their amazing agility. The result is a sizable collection of diverse, high-performing content designed to encourage significant ongoing growth.

Twillory created a product-based campaign structure with one acquisition campaign for each product line to do this, as well as a content refresh cycle. This made scaling simpler because the firm was able to swiftly gather robust key learnings, test various creative formats, and adjust strategy as needed by scaling many products at once with a tailored creative testing pipeline.

The brand produced new campaigns using product-specific lookalikes based on customers who were buying or browsing similar items as soon as new products were available. With a more clearly defined campaign structure based on product segments, Twillory was able to conduct rapid-fire testing across all core items and create creative iterations that made use of different video formats, hooks, and sales sequences.

2. Ministry of Supply

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Why This Ad?

  1. In this video ad, product qualities are shown clearly and especially the one women go gaga over – POCKETS!!
  2. This ad uses simple and effective color combinations and plain background so that the product gets all the attention.
  3. This ad creates a sense of urgency with the statement, “Now $95 ($148 value). Limited Time Only” coupled with the CTA button – Shop Now – to instigate the user action.

About Ministry of Supply

Men’s and women’s radically engineered dress clothing are made by the Ministry of Supply. Their professional, high-performance clothing combines form and function in a comfortable way. Four MIT students from Boston launched the company in 2011. With around 40 staff and seven outlets in the United States, the business has more than doubled in size in the past year.

The company specializes in clothing that employs materials with high-tech performance qualities (such as moisture-wicking, deodorizing, and temperature regulation) to manufacture professional attire (button-down shirts, dress slacks, etc.) for men. This industry segment is known as “performance professional wear.”

Although the company has had success raising money and receiving positive press for its innovative product, the unusual combination of features in the product—performance fabrics frequently used in outdoor leisure activities and a professional look and design—has also caused cognitive difficulties in users. And to prove this thing Gihan Amarasiriwardena, one of the company’s co-founders, took part in a half marathon and wore one of their performance menswear suits. Though this was a marketing stunt, he set up a Guinness World Record for the fastest half marathon run in a suit.

3. Mott & Bow

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Why This Ad?

  1. The offer is precisely mentioned in the creative, along with the required coupon code.
  2. This ad also features different color options for the customer to choose from.
  3. This ad smartly draws attention to its well-known jeans and compares the tee with its comfort level.

About Mott & Bow

Alejandra Chahin established the Mott and Bow Denim brand. In February 2014, immediately following the completion of his master’s in business administration, he started a new company. His tale is a compelling one. Alexander, a Honduran native, decided to travel from his home and enroll at New York University as a graduate student when he was just 25 years old.

Alexander Chahin is an expert in the denim garment industry, but as a shrewd businessman, he also recognizes the value of consulting with the top minds in the industry. He tried to create and implement a strategy for efficient online product advertising, as well as to attract target audiences and achieve a high conversion rate among website users. His team was able to raise traffic by 10,000, and this rise persisted for several weeks.

This increased awareness, which informed the female audience that the brand now offers products for women, although it had previously been indicated for guys only, effectively rectified a potential marketing issue. According to a case study, conversions increased by an astounding 300 percent, and ROAS increased by 33%.

The business uses a range of channels for its advertising, such as word-of-mouth, web adverts, and social media. Online news outlets have gathered information about Mott & Bow’s outstanding start as well as projections that show a high degree of confidence in the brand’s ability to live up to its threat to dominate its sector, or at the very least, compete with the significant heavyweight brands that have been around for decades.

4. Express

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Why This Ad?

  1. It is an exciting video ad that uses a meme format and language to add a fun element and grab the attention of the younger generation.
  2. In a single video, multiple products are shown as options for the user to choose from.
  3. With the statement, “For Men Of Mystery”, a sense of trying something new is imbibed in the user.

About Express

Established in 1980, Express is an American fashion retailer brand that caters mainly to young men and women. The company plans to fundamentally alter how it approaches apparel, concentrating on a brand created “to encourage confidence and stimulate self-expression” with a more carefully curated selection of clothing that places emphasis on adaptability and novelty. Along with the strategy announcement, a marketing campaign called “Dream Big, Dress Accordingly” was launched.

The modern consumer for a clothing company like Express is more than just socially aware. They are data-overloaded, social, mobile, well-informed, and price-sensitive. The ordinary consumer no longer simply strolls into a store, tries on a few items, and then makes a purchase. S/he puts on an outfit before snapping a photo with the cellphone and sending it to their pals to get their opinions. Because of this, the procedure is more complicated than ever for marketers.

According to Lisa Gavales, CMO of Express, brands who wish to succeed in social media shouldn’t measure the success of their initiatives exclusively by the ROI of sales produced by social media.

5. The Thompson Tee

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Why This Ad?

  1. In this ad, a confident quote about the product is used to build the trust of the customer.
  2. The choice of the image used in this ad is enough to show the client about the product’s usability.
  3. The ad promises the customer to get rid of a problem that is not that much addressed.

About The Thompson Tee

Before attempting to develop an economical and practical remedy for this unpleasant ailment in 2012, the founders had lived with hyperhidrosis or excessive perspiration. The worldwide sales of patented sweat-proof undershirts for men and women are made possible by The Thompson Tee, an online store.

Thompson Tee, like many early-stage businesses, lacked an internal marketing team and a defined strategy for digital marketing.

To create an inbound marketing machine that would continuously generate traffic, leads, and sales for the company, the organization moved toward its present-day marketing strategy. In 2015, the company expanded its internet business.

In order to generate organic authority and traffic, create a conversion-friendly website, and nurture leads and customers throughout their purchase experience and beyond, its marketing team designed a full-funnel digital marketing approach.

6. Rhone

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Why This Ad?

  1. In this ad, the offer of a site-wide discount is revealed in a clear and simpler manner.
  2. In the creative, the product is shown in a simple but elegant way to enchant the customer.
  3. The ad promises free shipping for orders above $100, we all know how much the word “free” is loved by the audience.

About Rhone

It’s hard to create a brand that moves people. Rhone required that their customer’s buying experience accurately reflect the brand’s values and inspire a strong desire to buy.

Rhone was founded as a result of the founders’ concern with the dearth of premium men’s athletic companies available. Their mission is to “inspire one another in the pursuit of advancement,” thus they wanted to build a brand that reflected that.

Every Rhone garment makes a reference to this by including their distinctive interlocking thread as “a call for unity in an ever-divided world.” “It appears on every piece of apparel we create and is a simple reminder that united we are stronger,” the company’s founders said. Rhone clearly wants to be known as much more than simply another clothes manufacturer with such a noble sentiment.

They have developed an enduring men’s brand with high style and cutting-edge content to represent these shared objectives. Each component was carefully crafted for the daily tasks of the working man who wears it and infused with the advantages of seamless wearable technology, which Rhone continually works to advance. However, achieving such ambitious goals presents the enormous problem of developing consistent, memorable, and high-quality consumer experiences at each stage of the purchasing transaction.

7. Gap

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Why This Ad?

  1. This video ad is created in a simple but smart way, and the background is plain so that the products can grab attention.
  2. In this ad, multiple products are shown using nice transitions, and the style statement they make is clearly indicated.
  3. Near the CTA button strip, the phrase “All New” incites in the mind of the audience that they will get a fresh new look.

About Gap

The marketing tactics used by the American multinational retail company GAP are well-known. One of the main reasons the company has managed to stay in the top four fashionable industries in the US market is diversification. It has become one of the best brands in the world due to its emphasis on colorful, youth-oriented clothes.

The clothing line’s fundamental tenet was to combine some level of flair alamode with comfort for all age groups. The company committed to creating a collection of jeans. As time went on, both its dedication to overseas clients and demand dramatically increased. The brand’s entire focus remained on giving potential customers top specialized clothing materials and designs.

Leading multinational retailer of clothing, Gap Inc. It sells clothing, accessories, and personal care items under the Gap, Banana Republic, Old Navy, Athleta, Janie & Jack, and Intermix brands for men, women, and kids. The brand has a competitive advantage in the global retail market because of its portfolio of distinctive brands that are present across a variety of channels and regions. The gap was established in the early 1970s.

8. Zara

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Why This Ad?

  1. This ad uses a great idea of showing products using carousel ads
  2. In a single ad, products related to different categories are displayed.
  3. The ad lets the audience know about the release of the latest styles the brand is well-known for.

About Zara

Zara has established a platform where “no marketing” has increased sales. According to reports, Zara spends 0.3% on marketing versus the 3.5% industry average.

With a contemporary outlook on fashion, Zara places a strong emphasis on reaching out to young people as its primary client base, particularly millennials. Zara shrewdly offers the newest fashions at low prices, realizing that customers demand fashionable clothing that is both trendy and affordable.

Fun fact: This process typically takes months for fashion companies. ZARA, in contrast, has the ability to instantly examine all the data pertaining to its network. This is a result of its expertise and its staff of marketing experts.

This is among the most obvious explanations for why this brand continues to outperform rivals. In fact, ZARA might just need 15 days to present the newest trends in their stores, which will astound you even more. Other businesses will still be investigating them in the meantime.

9. Everlane

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Why This Ad?

  1. In this video ad, the offer of a 25% Discount is clearly mentioned in the creatives.
  2. The products related to multiple categories are shown in the ad, implying that the offer is on multiple categories.
  3. The ad provokes the consumer to take quick action since the offer is valid for a limited time only.

About Everlane

“Drive community participation, not sales” is the basic yet powerful social media strategy employed by Everlane. Aesthetically pleasing photos of the brand’s products and the process that went into manufacturing them may be found on its Instagram page.

Everlane was founded in 2010 with a clear objective in mind. Michael Preysman, the company’s founder, decided to embark on a type of mission to shed some light on the garment industry. He recognised a sector that was ready for disruption by just presenting the truth after conducting some basic research into how, where, and how much it costs to make apparel. 

For instance, he discovered that the production cost of a $50 designer t-shirt was only $7.50. The expense of getting the t-shirts to the client drove the increase in price rather than pure demand. Distributors, importers, wholesalers, and other “middlemen” all took a piece.  Preysman only needed to discover a means to sell to his consumers directly and then let them know that doing so was the reason Everlane could sell the same high-quality t-shirts for $16 rather than $50. Thus, one of the most transparent brands in the entire world was created.

10. American Giant

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Why This Ad?

  1. This ad utilizes an excellent idea to use customer reviews on its creative to build a sense of trust.
  2. This ad features the product by clearly mentioning its qualities in a simplified manner.
  3. The ad prompts the customer to hurry for the product by offering their limited-edition colors.

About American Giant

In 2012, Bayard Winthrop founded American Giant with the firm belief that the apparel market is undefined. There are many middle players, but none of them have strong brand recognition.

The company’s guiding principle was that it could attract the general consumer—someone who wanted great quality but wasn’t willing to shell out $500 for a single piece of apparel—by offering American-made quality and pricing. The other factor is, of course, that while brands have traditionally been based on marketing and distribution, consumers today have more influence. Therefore, the Internet not only eliminated the need to invest in brick-and-mortar distribution, but it also allowed customers to be more discerning and word of mouth to spread more quickly.

So, paradoxically, new technology has made a return to traditional values possible. Customers may research products on their own and don’t need advice from a group of elite athletes. And as is a well-known fact, consumers will support the brands that have personal significance for them.

In order to give its customers simple ways to tell their friends about the company and the items they enjoy online, American Giant created a referral marketing program. Existing customers receive $15 from American Giant when their friends make purchases, and friends get 15% off their buys. Customers can direct recommend businesses to one another through emails or, more widely, on social media sites like Facebook and Twitter. The referral marketing program helps American Giant acquire new customers while also giving the company data on what kinds of products current customers enjoy.

Final Words

With the above set of examples, you have got to see how these big brands market and advertise their products. Since it is a time of digitalization, so you, too, should focus on your online marketing strategies, including Facebook clothing ads, and applying these strategies has never been so easier. How much did you like our information, do let us know. We are all ears for your queries, opinions, and suggestions.

All Facebook Ads White Label Services

What Should You Know About Facebook Ads?

Thanks to ads, branding, advertising, and customer targeting are now much easier and less expensive than in the past. Social media has not only provided a platform for entertainment, but it has also proven to be an excellent medium for businesses to gain customer attention through advertisements. ads, such as Facebook ads and other ads, are widely used in the digital marketing world to increase return on investment (ROI) and profitability.

What Do You Mean By Facebook Ads?

When Facebook (now meta) purchases an ad from any company and displays it to people under the firm’s name, Facebook ads are created. In effect, Facebook acts as a go-between for the marketer and the customer, and it charges no fees for advertising. There are numerous benefits to using this type of promotion and utilizing a third-party vendor agency to assist your company with the process.

Facebook ads is a reseller business in which agencies provide Facebook advertising Campaign Administration as a Service to their clients at a low cost, in a dependable manner, and focusing on results. This allows major agencies to deal with a rapid increase in new companies and address talent shortages.

Facebook ads increase brand awareness and website engagement. As more people interact with Facebook ads, the business will grow.

Role Of Facebook Ads In Digital Marketing

Because the world is becoming more reliant on social media, advertising on Facebook may eventually take over as the best digital marketing technique for developing businesses. Using Facebook ads, you can seek assistance from a third party to increase brand exposure while taking credit for your internet promotions.

The ability to persuade key target markets to take a specific action excites the client greatly. Because of Facebook ads, small to medium-sized businesses can now compete with larger corporations. With the help of Facebook ads, you can instantly increase your client’s return on investment.

Role Of Facebook Ads In Digital Marketing

Thousands of small and medium-sized businesses now use Facebook Ads, with the help of digital marketing professionals, to interact, focus, and acquire customers, allowing them to grow from local to global. On the other hand, Facebook Ads have democratized the advertising sector to the point where any entrepreneur or startup can now compete in digital marketing efforts with global corporations.

If you own a business, you can focus on serving more customers by hiring a Facebook ads Marketing Firm.

Facebook ads are offered as a service. By utilizing agencies’ result-driven Facebook advertising, you can easily scale your business and maximize your clients’ profitability. As a result, simply switching to digital can play an important role in increasing customer reach and exploring new domains when scaling up the business and increasing profitability without spending a lot of money on banners, advertising agencies, or other physical advertisers.

Facebook ad agencies benefit both customers and businesses. This advertising is no longer limited to Facebook(meta) and engages customers through Instagram, Twitter, and other social media platforms.

Why Visit The Facebook Ads Agency?

Adopting Facebook ads firms has several advantages, including increased revenue for both businesses and clients, increased efficiency, and, most importantly, cost savings. A third-party company will manage your clients’ advertising to increase revenue and visitors. Ad companies are also Facebook(now Meta) advertising experts, so you won’t have to spend much time training your staff. Employing in-house marketing experts can also be expensive, and many businesses do not have the funds to cover this expense. That is why a Facebook ads company is a great option.

Why Use Facebook Ads?

When we select Facebook for our social media marketing needs, we will discover that the metrics provided provide significantly more data than any other platform. The data you obtain there can help you optimize a variety of programs.

After eliminating the trial-and-error approach from your marketing, you can use the data provided to determine which alternatives produce the best results. Facebook ads can help you refine ad wording, conduct extensive testing, or manage the entire campaign, so you don’t have to guess.

Why Use Facebook Ads

This feature also includes micro-targeting. Even though Facebook advertising allows you to target millions of people, the results are less impressive when you narrow down your ideal clients and categories.

Facebook is used by nearly one billion of the world’s seven billion people. One survey found that people spend an average of 58 minutes per day on Facebook. New business opportunities and current Facebook Ads clients will look to you for additional services. They may want to use Facebook Ads to increase the visibility of their products or services, and they would expect a higher return on investment.

Everyone agrees that Facebook is the undisputed king of social media marketing platforms, and its reach transcends geographical boundaries, dialects, cultures, and age groups, to name a few.

Imagine engaging with millions and billions of people with a single click while sitting at home. This is the power of Facebook’s ads. These Facebook ads have revolutionized the advertising industry. From cost-cutting to time-saving, they have simplified marketing and advertising.

As a result, new-age advertising has become simple for businesses and customers. People can get what they want by sitting at home and not going to the internet, newspapers, or markets.

Digital Marketing Facebook Ads

Facebook Marketing: Why Is It Important for Your Business?

One of the most well-known social networking sites is Facebook. It currently has over 2.89 billion monthly users and shows no signs of slowing down soon. As a result, because it allows them to connect with millions of people at once, Facebook has become an excellent platform for business owners and companies to promote their products and services.

Regrettably, not all businesses make use of Facebook marketing. This post will explain why every business needs a solid Facebook marketing strategy if they want to succeed with their branding efforts. You can use these tips to boost your company’s Facebook presence and attract more customers online.

Facebook is the Most Popular Social Networking Platform

Facebook is currently the most popular social networking platform, with 2.89 billion monthly active users and 9 million advertisers. It means you can reach many people at once, and it also allows you to connect with customers who may not be on other social media platforms yet. Furthermore, many users use this site to get news or learn about new products and services.

In fact, according to Neil Patel’s findings, social media accounts for 73% of digital content discoveries, while friends and family account for 67%. Furthermore, users are spending more time than ever before on Facebook; they spend 20 to 30 minutes per day on Facebook alone.

You should take advantage of these statistics because they show that if your company is active on this platform, you will have a better chance of gaining more clients online. We will discuss ten reasons why Facebook marketing is important for every business, and let’s get started helping you even more.

#1. You Can Target Mirco Audience (Exact Audiences)

It’s no surprise that social media is a hotbed for advertising, but Facebook has just turned the heat up a notch. Advertisers can find who they want to reach and target based on their interests or preferences using their data-rich platform.

As a result, Facebook can assist you in attracting the exact audience you seek as a customer.

Facebook has a highly detailed and in-depth targeting system that allows you to reach a specific person or group of people based on your marketing objectives rather than a broad audience. Businesses can target their audience by creating ads that are segmented by criteria such as:

  • Your Desired Gender
  • Age
  • Location of Audience
  • Spoken Languages
  • Interests (expressed interests, likes, and hobbies from their Facebook profile)
  • Education Level or History
  • Job Title
  • Their Income
  • Political Affiliation (if they have)
  • Claims according to your Product or Service
  • Behaviors and Recent Purchases
  • Major life events
  • You Can Drive Call To Action

It should be no surprise that a call to action is one of the most effective ways to ensure campaign success. Consider this: what good is marketing if there is no indication of what your company wants its customers to do? Your CTA could be to share this article with business-owning friends or visit your website.

Facebook ads enable you to select your target audience and create a campaign around them. The best part is that it will reach people who have previously interacted with your brand, making it an easy way to maintain engagement.

Companies can use Facebook Insights to target the most relevant people with their messages. These insights assist marketers in better understanding consumers and what they like, want, or require to reach them more effectively across various device types, such as desktop computers, smartphones, and tablets.

The platform also uses aggregate data on people who interact with your brand page and data on how they interact on Facebook, which can be used for custom audiences created by advertisers within “Facebook Audience Insight” and then moved over to “Ads Manager.”

#2. Facebook Provides Highest Retail ROAS

Facebook advertisements are an excellent way to promote your company. According to Forbes, the average return on ad spend for Facebook ads is an astounding $8.75 per dollar.

Even if you spend $10 to acquire a new customer through Facebook and only make $5 from them, you still make a profit of $4.75 from ROAS because you didn’t have to spend anything else to convert that customer.

Facebook Provides Highest Retail ROAS

It’s just one example of how effective this all-in-one platform can be for your company if you’re willing to put in the effort because Facebook’s ad dominance will already account for 40% of annual digital display ad revenue this year.

If you do not use this platform in any way, it may cost you. For most people, Facebook is simply a fun way to share information with friends and family. However, it is a fantastic marketing opportunity for advertisers that should not be passed up.

And with a click-through rate of 80%, Facebook is a highly effective place to invest your marketing budget. So, what are you holding out for? Please get in touch with our social media experts right away if you need assistance with this.

#3. A Better Way to Display Ads

One of the many advantages of Facebook Advertising is its ability to do conversion tracking and that it offers a wide variety of ad types, some not available on other social media channels. There are multiple types of ads to choose from for Facebook business advertising:

  • Photo: These are static images with a caption.
  • Video Ads: Advertisers can set video ads to appear in the stream, user feeds, or Stories.
  • Stories: A story ad can be customizable and take up the whole screen. Stories ads can be videos or static images, and tapping on them will take users to your site (or whatever you set).
  • Messenger Ads: During Facebook Messenger conversations, these ads appear.
  • Carousel ads: Users can scroll through up to ten static images in a carousel ad.
  • Slideshow: These advertisements use motion, sound, and text to create short videos.
  • Collection: Users can interact with a collection of products through a single advertisement.
  • Playables: An interactive demo game that users can play before downloading an app or game.

One of the advantages of advertising on Facebook for your business is that you have a lot more flexibility regarding the type of ads you can create.

There were limitations and restrictions on how many words could be used with text-only search engine PPC, but now marketers can use video, photo, or any other media.

We like the best about Facebook Ads because it gives us a lot more leeway when designing campaigns. After all, the various types allow us to create creative visual graphics with multimedia elements such as videos, photos, etc.

#4. Affordable and Low-Cost Advertisement

Facebook ads are an excellent way to promote your business. They are inexpensive but provide a high return on investment. Businesses can be confident that their money is well spent with this form of advertising, with an average cost-per-click of $1.72 across all industries and only $0.45-$0.70 per click on Facebook.

You can test your ads without wasting money on ads that don’t work (which is advantageous because Facebook allows you to run your ads with a daily budget of $1 per day for as long as you want).

Posting your content on Facebook will also increase organic reach to your page, allowing you to promote an offer or product. It’s important to remember that over 2 billion people use Facebook every month, so it’s impossible for any business to go unnoticed on this network.

All of the features listed above work together to make Facebook Advertising a tool that can be used by any type of business on any budget. You can use their advanced targeting, analytics, and ad optimization to get the best ROI. It is simple to get started, but if you require assistance with your advertising campaigns, please contact us right away.

#5. You Can Track Your Return on Investment (ROI)

It is critical to calculating ROI when running any type of marketing campaign. Facebook provides detailed analytics on your ads and who is viewing them, allowing you to see if there is a significant difference between your ads and other types of content.

This will also allow you to improve your content over time and ensure that your Facebook efforts are not vain.

You can track your ROI on other social media platforms, but Facebook provides more detailed information. This means that Facebook advertising is an important part of reaching potential customers who may not be aware of your brand but will be because their friends have been discussing it.

#6. Facebook Ads Give Very Fast Results

Facebook ads are ideal for brands that want to leverage both short-term and long-term digital strategies because they can begin producing results as soon as you go live. However, they are most effective when time is of the essence, such as during seasonal sales or when introducing a new product line.

Some businesses are more concerned with immediate results so Facebook advertising may be a better fit for them than other platforms.

You can quickly create ads with the right messaging and target specific audiences, ensuring that your potential clients see only what you want them to see and are not distracted by irrelevant posts or information.

They don’t have to search or be actively looking for something – they only need to be a fan of your page or live in your targeted geographic location.

#7. Facebook Ads for Your Specific Business Goals

Marketers can now choose from various advertising objectives that will help them meet their business objectives. This is ideal for businesses that want to prioritize different results from their advertisements.

For example, a seasonal retailer or business that wants to increase sales for a specific product line can use this feature to select objectives such as reaching people in their targeted market or getting them to visit your online store, which will result in increased profits.

The ability to prioritize business goals attracts many businesses to Facebook advertising. However, it is not the only important aspect of their system. They also make it easier to learn from your mistakes and strive for success with each new advertisement you create.

#8. Platform with the Largest Audience in the World

Every day, millions of people from all over the world use Facebook. Your potential customers are most likely already on the platform, and they can be targeted based on their interests, age, gender, location, and other factors. You won’t have to waste time looking for them outside of your target demographic.

So, whether you want to reach a specific group of people or a global audience, Facebook advertising makes it easier than ever.

Platform with the Largest Audience in the World

This is an investment that any company should consider for these and other reasons. Don’t solely concentrate on one strategy at the expense of another. It is preferable to diversify your efforts by utilizing various types of marketing across multiple platforms.

Whatever your company’s online presence goals, such as expanding its audience, increasing sales, or building brand loyalty, we can help. Facebook advertising can assist you in getting there faster.

#9. A/B Ad Testing for Performance Growth

Facebook Ads provides a wealth of information that can be used to improve your advertising methods and accelerate the growth of your business. When you create ads, you have the option of running them in two ways – “A/B.” This auto-optimization tool will show users both variants of an advertisement for comparison, allowing you to determine which ad performs better against one another.

There is no other platform that produces results as quickly as Facebook marketing. After you’ve created your ad, all that remains is for the target audience to see it, and once they do, data is available that will tell you everything you need to know about your audience and how they react to the ad.

Whether you’re A/B testing or not, the real-time feedback data from Facebook ads is a great resource for marketers to learn more about their audience and how they interact with content. These insights can assist you in connecting in a more meaningful way relevant to your customer base, resulting in better business performance in the long run.

If you want to use Facebook for business marketing, you must first understand its ad format. Because the platform is designed for businesses, certain best practices should be followed when creating ads for them to be seen by potential clients.

#10. Pay-Per-Click Ads on Facebook

Facebook charges you based on how many times a user clicks on your ad and visits your website. It is less expensive if they do not click because there are no additional charges for impressions once someone lands on your page – only if they click.

Then you can compare the number of clicks received by each ad and look at things like demographic information and how long they spent on your page after landing.

This allows you to understand what content resonates with each audience, making it much easier to create similar messages that drive site traffic and lead generation through your Facebook marketing.

Pay Per Click Ads on Facebook

Aside from the data provided by a/b ad testing, there are other ways to use Facebook advertising to accelerate your business’s growth.

Running ads for specific products, for example, will help increase sales, and you can deliver special limited-time offers or exclusive deals to customers in their area as they see your ads.

This is great because it increases loyalty and encourages repeat visits, converting those targeted potential customers into actual paying customers rather than just people who may return later. Online businesses are constantly on the lookout for new traffic sources, but the beauty of Facebook advertising is that you don’t have to rely on just one.


However, half of the 9 million advertisers have not used it to its full potential. You can use Facebook’s targeting features to reach your target audience while also integrating other paid-marketing efforts with organic posts on a user’s timeline or in their News Feeds.

The ability to incorporate content from social media sites such as Facebook into our advertising is an excellent way to improve success rates–and we saw this firsthand when we looked at how many users could find what they needed solely through these networks (90 million).

However, there was still room for improvement: only half of those who used Facebook solely as part of their digital strategy had been active on the network within three months. Combining organic and paid marketing tactics can help you achieve higher success rates.

Facebook Ads

How to Create Lookalike Audiences From Ad Set/Campaign IDs

Lookalike audiences are the tailored audiences similar to those created or populated on Facebook. Tapping the users worldwide via these audiences is one of the best ways to promote your products/services. 

There are multiple ways to create Lookalike audiences. One such way is creating LLAs from ad sets or campaign IDs. This only takes a couple of minutes and doesn’t even require any knowledge about the API or coding. For this to work, all that is to be done is to follow the provided steps:

1. Create a Facebook Developer Account

After creating it, you’ll acquire the ‘Add a New App’ option. All you have to do is, type your name and email id. After you click continue, you’ll see a new page with a bunch of tiles or icons of ‘products.’ Find the tile that says ‘Marketing API’ and further click on ‘Set Up.’ This is how your app will have access to the Marketing API.

2. Visit the ‘Graph API Explorer Tool.

In the upper left of the screen, you’ll be able to look at a dropdown that says ‘GET.’ Simply update it to ‘POST.’ You’ll currently see the parameters segment spring up beneath it. Additionally, in the input section to the right of the API version (“v6.0”), replace the given sequence ‘00000000000’ with your ad account ID like this – ‘act_00000000000/custom audiences. Copy and paste the given line. 

Next, Click ‘Add Parameter’ under Params present on the left side of the screen. Add the following parameters:

  • Key: subtype
  • Value: LOOKALIKE

Add the following parameters as well by clicking on ‘Add Another Parameter’:

  • Lookalike_spec

Facebook Ads

Facebook Ad Sizes and Specifications 2022 | The Complete Guide

Creatives are an essential part of the advertisement that expresses thousands of words to the users. Facebook recommends the best ad sizes and specifications for the better performance of the ad.

You need to update the ad creatives dimension to display the ad on Facebook.

On Facebook, we can mainly use the creatives in the form of:

  • Image
  • Video
  • Collection
  • Carousel

Facebook Image Ad Sizes and Specifications

Images are primarily used creatively in terms of Facebook ads. Most advertisers choose an image to express their product/service to the users, and the image should be designed well, which must grab the user’s attention.

Images in Facebook ads are used in different destinations like Feeds, Collections, Carousels, Marketplaces, Stories, etc., with display formats of either Desktop or Mobile. Facebook allows only 20% text on the image. You can check the text on your image with this tool.


1. Facebook Feed Images

The ads are displayed in the news feed of Facebook, where usually we see the posts of the users.

Facebook Feed Image

Design Recommendations

  • File Type: jpg or png
  • Image Ratio: 1.91:1 to 4:5
  • Recommended Resolution: Upload the highest resolution image available.
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1 to 1:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

2. Facebook Instant Articles Images

Instant Articles are the article that opens on Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles images

Source: Facebook

Design Recommendations

  • File Type: jpg or png
  • Image Ratio: 9:16 to 16:9

With Link

  • Images cropped to 1:1
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

3. Facebook Marketplace Images

Facebook marketplace images

Source: Facebook

Design Recommendations

  1. File Type: jpg or png
  2. Image Ratio: 9:16 to 16:9
  3. Text: 125 characters

With Link

  • Images may be cropped to 1:1
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

4. Facebook Right Column Images

Right column ads are only shown on the desktop, and these ads are placed on the right-hand side of the Facebook interface.

Facebook Right Column Images

Source: Facebook

Design Recommendations

  • Image Ratio: 16:9 to 1:1
  • Text: 125 characters
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

5. Facebook In-Stream Video

Facebook In-Stream Video

Source: Facebook

The in-stream video advertising placement allows advertisers to display a short video of the users, which is hardly a 5-15 seconds video.

Design Recommendations

File type: jpg or png

  • File type: jpg or png
  • Image Ratio: 1.91:1 to 4:5
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1 to 1:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

6. Facebook Stories

This is a short clip, and it can be an image or a video.

Facebook Stories Images

Source: Facebook

  • Minimum Width: 500 pixels
  • Image Ratios: 1.91 to 9:16

Image Aspect Ratio

  • Minimum Aspect Ratio: 90×160
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

7. Facebook Search Results

Like any search engine, Facebook also displays results when a user tries to find any keyword on the search bar. Some ads are also shown in search results.

Design Recommendations

  • Image Ratio: 1.91:1
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Minimum Image Width in Pixels: 600
  • Minimum Image Height in Pixels: 600
  • Aspect Ratio Tolerance: 3%
Facebook ads

Source: Facebook

8. Instagram Stories

It is a short duration story. Both images and video clips can be used in Instagram stories.

Instagram Stories

Source: Facebook

Image Ratios: 9:16 and 16:9 to 4:5

Technical Requirements

  • Mobile

Image Dimension

  • Minimum Width: 500 pixels

Image Aspect Ratio

  • Maximum Aspect Ratio: 90×160
  • Aspect Ratio Tolerance: 0.01

9. Instagram Feed Ads

These ads are shown in the feed area of Instagram.

Instagram Feed Ads

Source: Facebook

Image Dimension

  • Minimum Width: 500 pixels

Minimum Aspect Ratio

  • Minimum Aspect Ratio: 400×500
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

10. Instagram Explore Ads

The ads in Explore are shown the same as the Instagram feed.

Instagram Explore Ads

Source: Facebook

Image Dimension

  • Minimum Width: 500 pixels

Image Aspect Ratio

  • Minimum Aspect Ratio: 400×500
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

11. Audience Network Native, Banner, and Interstitial

Audience network

Source: Facebook

With Link

  • Image Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
  • Resolution: at least 398 x 208px
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description (optional): 30 characters

Technical Requirements(Mobile)

  • Audience Network Banner
    • Single Image Ad
  • Audience Network Interstitial
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
      • Image Aspect Ratio
        • Minimum Aspect Ratio: 90×160
        • Maximum Aspect Ratio: 191×100
  • Audience Network Medium Rectangle
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
    • Image Aspect Ratio
      • Maximum Aspect Ratio: 191×100
  • Audience Network Banner
    • Single Image Ad
  • Mobile (Full width)
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels

12. Messenger Inbox Ads

These ads are shown on Facebook messenger.

Messenger Inbox Ads

Source: Facebook

  • Image ratio: 16:9 to 1:1 
  • Text: 125 characters

Technical Requirements

  • Mobile
    • Messenger Inbox
      • Single Image Ad
        • Image Dimension
          • Minimum Width: 254 pixels
          • Minimum Height: 133 pixels


1. Facebook News Feed Video Ads

These are video ads that are shown in Facebook feeds. Always use high-resolution videos for the ads with audio. The thumbnail image of the video should not be more than 20% of the text, reducing ad delivery.

Facebook News Feed Video Ads

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Desktop
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100
  • Mobile
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration: 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

2. Facebook instant articles videos

Instant Articles are the article that opens inside Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles videos

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 minutes
  • Video Captions: Not available
  • Video Sound: Optional
  • Vertical videos may be masked to a ratio of 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Mobile
    • Instant Articles
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

3. Facebook In-Stream Video

The in-stream video advertising placement allows advertisers to display 5 to 120-seconds of video ads to users who watch videos on Facebook.

Facebook In-Stream Video

Source: Facebook

  • Video Ratio: 16:9 to 9:16, 16:9 recommended
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4 GB Max
  • Video Length: 5-120 seconds
  • Video Captions: Optional
  • Video Sound: Optional, but strongly recommended

Technical Requirements

  • Desktop
    • Facebook In-Stream Video (Desktop)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration: 16 second(s)
  • Mobile
    • Facebook In-Stream Video (Mobile)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration: 16 second(s)

4. Facebook Marketplace

Facebook Marketplace

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

5. Facebook Stories

These ads are shown in the Facebook stories, and it lasts for 5 seconds.

Facebook Stories

Source: Facebook

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%
  • Video Ratios: 1.91 to 9:16
  • For videos under 9:16: Colored gradient bars are rendered above and below. Content from the “Text” field is placed below the video.
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Facebook Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
          • Maximum Video Duration For Playable Ads: 16 second(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 90×160
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01

6. Facebook Search Results

Facebook Search Results

Source: Facebook

Design Recommendations

  • Video Ratio: 1:1
    • Horizontal 16:9 – Not recommended
    • Square 1:1 – Recommended
    • Vertical 4:5 – Accepted but not recommended
    • Full Portrait 9:16 – Not accepted or recommended recommended
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

7. Instagram Stories

Instagram Stories

Source: Facebook

Design Recommendations

  • Video Ratios: 9:16 and 16:9 to 4:5
  • Video Length: 1 to 120 seconds
  • Video Captions: Optional
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Instagram Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Option 1
            • Minimum Aspect Ratio: 400×500
            • Maximum Aspect Ratio: 191×100
            • Aspect Ratio Tolerance: 0.01
          • Option 2
            • Maximum Aspect Ratio: 90×160
            • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

8. Instagram Feed

Instagram Feed

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Two rows of text will display.

Technical Requirements

  • Mobile
    • Instagram Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

9. Instagram Explore

Imstagram Explorer

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Only one row of text will display

Technical Requirements

  • Mobile
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

10. Audience Network Native, Banner and Interstitial

Audience Network Native

Source: Facebook

Design Recommendations

  • Video Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
  • Video length: 1 to 120 seconds
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Audience Network Interstitial
      • Single Video Ad
    • Audience Network Medium Rectangle
      • Single Video Ad
    • Mobile (Full width)
      • Single Video Ad
    • Audience Network Native
      • Single Video Ad


1.Facebook Feed

Facebook Feed

Source: Facebook

Design Recommendations

The carousel ad allows advertisers to showcase up to 10 images or videos within a single ad, each with its link. 

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description: 20 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

2. Facebook Right Column

Facebook right column ads

Source: Facebook

Design Recommendations

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video file type: Supported file formats
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Headline: 40 characters

3. Facebook Instant Articles

Facebook Instant Articles

Source: Facebook

Technical Requirements

  • Aspect Ratio Tolerance: 3%
  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description (optional): 20 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%


1. Facebook Feed

Facebook Feed

Source: Facebook

The Collection is an ad format that makes it simple for users to find, browse, and purchase products from their mobile visually and easily. It mainly includes images and videos.

Design Recommendations

  • Image or Video: a ratio of 1:1
  • Headline: 25 characters
  • Text: 90 characters

2. Instagram Feed

Instagram Feed

Source: Facebook

  • Image or Video: This asset must have a ratio of 16:9 to 1:1
  • Headline: Not visible on Instagram Collection ads
  • Text: 90 characters


This is a complete guide about the Facebook ad sizes and specifications for 2022. Do follow this ad size because the Facebook ad team highly recommends this. 

This guide will be beneficial for stopping you from making mistakes while choosing the dimension of the creatives for the Facebook ads.

Facebook Ads

Facebook Ads Webinar 25th Feb 2021

Do you want to learn how to do Facebook ads profitably? What is the best way other than to learn from the experts themselves, even if you are already into Facebook ads, we bet you will still learn new things for your business or clients.

This is a learning opportunity for everyone, when you know the experts in the Facebook ads field are themselves providing you the quality information from their experience that you need, you know that you are in safe hands, and at what cost? NOTHING!  It’s completely free.

Major Benefits :

  • More than 5 hours of hyper-focused speeches, questions, and answers will help bring your business to the next level.
  • You will be closer to leading marketers and brands than ever before, from the comfort of your home.
  • You will learn non-standard ad launch strategies and trends that few people know and even fewer use.


  1. Tim Butara 
  2. Vincent Guittet 
  3. Janet E Johnson
  4. Anton Viborniy
  5. Christoper Salem 
  6. Dennis Yu
  7. Tristan Parmley
  8. Hannah Parvaz
  9. Petru Lacob


Thursday – Feb 25 

9.45 am – 10.00 am (ET)

Full Schedule Mentioned here.

Topics Covered 

  • Creative Best Practices: How to get the most out of your Facebook Ads
  • Building ads at scale with no-code
  • Cost-Effective List Building with Facebook and Instagram Ads
  • Next-generation of integration platforms
  • The NEW One Minute Video Strategy for INCREDIBLE Facebook Ad Performance in 2021
  • Become a Trusted Advisor in Your Online Business
  • How to find your ideal audience with paid ads

REGISTRATION IS FREE! So what are you waiting for?

Book your seat now and be a part of one of the most valuable webinars on Facebook ads in 2021.  


Facebook Ads

How To Set Up A Facebook Messenger Ads Campaign?

People often ask if advertising on Facebook has any benefits? The answer is, without a doubt, A big yes!

How can you undermine the benefits of a platform with over a billion users?

Being a brand selling a product or service, you must understand the immense opportunity you have in this technological era to reach out to the audience in the best way possible.

When you can be a hot topic for people’s conversation, why won’t you grab this chance?

Facebook has a whole box full of tools for realizing your advertising strategies. You can always employ these tools to achieve your goals and become the brand you always want. 

Facebook ads can be a vast term and here is a quick categorization for this.

1. Click to messenger ads

You can start a conversation as quickly as this. This is similar to Facebook ads in appearance. It also has a CTA button that calls the customer to send a message or ask a question.

This way, you can directly chat with the potential customer and give him the status of the permanent customer. This way can be prompt in answering their queries.

2. Sponsored ads

These are the ads that appear as a messenger inbox ping to your subscribers. All those who have had a talk with you in the past, can re-target them and remind them of browsing your products.

This way you can entice them once again to shop at your website. It’s a quick way to remind your customers of the amazing experience they had by shopping with you.

3. Messenger home placement ads

So these are the paid advertisements that appear inside your messenger along with your other conversations. Messenger home ads appear on the Homes tab of the Messenger App.

When you place your ad on the homepage you get the opportunity to target the cold audience and increase the conversion rates.

The following are the steps to set up a messenger home ads campaign. This option is offered by Facebook on a global basis. So no matter where you live you can take the benefit of this amazingly useful option.

This is a relatively easy process as facebook messenger ads setup can be done in less than a few minutes. That’s true!

While your Facebook Business Manager account is active, don’t hesitate to jump into this world of unlimited opportunities.

4. Choose the campaign objective 

To begin with, you must open the Facebook ads manager where you will have to select the campaign objective.

You can either go for traffic or conversions objectives. If you want to run home screen ads, select the target audience.

Here you can create a new audience or choose a previously saved audience. You can also go for the lookalike audience which you have created previously. With this, you can also target the cold traffic and increase your customer base.

5. Choose ad placements 

Now you need to select where your ad will appear. Under the Edit placements option, you can choose the location of your ad. For the Homes option, you can check under the messenger tab and select it.

You can also go for an automatic placement that leaves all this hassle to Facebook’s lot.

6. Budget and format

Now is the time to choose your budget and schedule. You can now create the ad for the Facebook page through which the ad will be delivered.

You have to select an ad format here whether it’s a carousel, single image, a single video, or a slideshow.

7. Adding functionality for Messenger

Under the link section, you have to choose the destination of your ad. Then you can choose the URL of your website.

If you want to start a conversation inside the messenger, your objective here is to choose the Messenger option. You will have to fill up the details like the headline, text, News Feed, link descriptions, etc. 

8. Messenger content

Now you have the option to set up the Messenger content to create the message that will be shown when the customer starts a conversation.

To achieve this you can either create in the quick creation Tab on the Javascript Object Notation creation tab.

The javascript Object Notation creation requires you to do some coding here. Third-party automated chatbot programs are used here.

But if you want to skip the hassle of these codes, then you can jump to the quick creation tab where you can include a private message like a greeting and get the conversation started. You also have an option to choose a new image. 

If you want to choose the buttons, either quick replies as the CTA buttons or you can create your own.

You can preview in the Messenger App to see how everything is working. When you are done, you can just click done on the bottom right corner and place your ad.

Now that you have your ads live, you can always view their performance and analyze their return. For this, head on to the messenger manager and choose the “messenger engagement”.

Creating a successful ad campaign would add to your sales account. There is a simple thumb rule to make these consistently profitable campaigns “Keep analyzing and optimizing”.

Facebook Ads

Benefits of Using Facebook’s Value-Based Lookalikes

Facebook Lookalike Audience helps you reach new with similarities resembling our current customer pool.

Facebook is a powerful tool for attracting new customers and working with the existing ones.

The advertising manager allows us to customize advertising flexibly and get maximum results from it.

Popular platform tools are custom audiences. Let’s focus on Lookalike Audiences in more detail.

What is a Lookalike Audience?

These are the audience that has databases of similar users based on ours. We can use several sources for this, which makes the tool flexible and effective.

Lookalike Audiences delivers significant results given that this type of user is initially more likely to be interested in businesses like yours, and you as an advertiser do not need to run ads without careful consideration.

Benefits of Lookalike Audience: 

1)Getting Double Value

Knowing that a certain type of Ad appeals to that kind of audience, you can make it work harder by using it to create another target audience, one with a similar likelihood of converting.

2)Size Flexibility of audience

When creating a lookalike audience, we can determine how closely the lookalike audience matches the original custom audience.

In other words, if we want the new audience to share 80% of the source audience’s traits, you are going to end up with a far narrower audience that is much more accurately targeted.

3)Monitors Performance

This audience tracking allows us to optimize your campaigns and understand which ads and affinity options are doing good. We can respond timely in the process of conducting advertising campaigns because the budget becomes more flexible.

4)Improves Return On Investment(ROI)

When ads perform well within the target audience, it shows that it is the most relevant to that particular audience and hence improves the ROI.

It will give a good quality score which in turn costs less.

And here, we have the top reasons for using Facebook lookalike audiences for the Facebook ads campaigns and skyrocket your sales.

Facebook Ads

How To Increase Mobile App Installs Using Facebook Ads

Facebook is a tremendous way to connect to people. It has made it possible to go beyond the geographic boundaries and connect with people from around the world.

With facebook there is no restriction of boundaries , caste, culture , gender etc. facebook has made it possible to not just connect with new people but also follow their likes and dislikes, know their habits and places they visit.

There are other advantages  of facebook that have enabled businesses to build their customer base.

This can be of immense advantage to a business who is always thriving to expand its customer base. A company would want its products to reach people who are actually interested and who are likely to buy them.

Driving the right traffic to your website and taking them down the sales funnel is the ultimate goal.

Whether its a physical product or a web application or intangible products, facebook is making marketing very easy and strategic. There are hundreds of aps which have taken this route to maximise their number of downloads.

Web applications provide some service. This needs to be explained to the users. The advantages of a web application include the user interface, easy to use functionality, and importance of its operations in everyday life.

App install using Facebook ads

All this can easily be conveyed through posts on a dedicated page or banner ads that are shown across the platform.

Given the narrow targeting for around a billion individuals on facebook, promoting apps on facebook is no less than a smooth journey. There are numerous opportunities to leverage this big asset.

Steps to create Mobile App Install Campaign

 The facebook ads provide excellent tools to analyse the statistics. There are tools which help businesses to set up an environment that attracts customers and promote their products. These enable to create a brand image through a platform where one person is connected to other hundred or more people.

Here are some ways to get started with the process.

  1. Create your page

Create a page on facebook that you will use to convey all information regarding your mobile app. Enter in all the required information. Choose the right category to which your business is closely related.

The category brand or product suits the best in this case. Now fill in the name of your app, upload photos etc. now you have successfully created a page.

  1. Create advert account

Once you have created your page on facebook, the next step is to create an advert account. This will help you begin with the advertising part. The advert account is easy to create. Just click the create advert account option in the top right menu. Choose the objective of advertising. Get more app installs in this case.

  1. Making advert set

Now it’s the time to create an advert set for your ads campaign. This is the wider term that would include multiple ads. To start this, choose the platform on which your app works. Also, define the minimum operating system requirement to use your mobile app.

Next, the page asks you to choose the network type of user. If your app size is larger near to 100 MB and broadly for iOS users then you would want to choose Wi-Fi. 

  1. Define your target audience and using lookalike algorithm

Narrowing down the audience that is most desirable to be shown the ad, will help you use the ad budget in the most efficient manner. The audience is defined in terms of age group, residing in certain geographical areas, speak certain languages etc. this would be a character sketch of a customer who would be interested to download your app.

Lookalike algorithm uses this data to show ads to the people who are close to your definition. The people are identified by this algorithm to make the ad even more effective and improve the chances of mobile app install.

  1. Set up a budget and goals

It’s always important to set a budget for your facebook ad campaign. This would help you determine the performance of the ad and define accurately the cost spent for each download. You can choose a daily budget for the ads or a lifetime budget.

The daily budget allows Facebook to run ads on a daily basis until the daily cap is reached. If you go for the second option, then Facebook will keep running your ad throughout the period that you have defined.

To make your ads even more effective, you can schedule your ads. This means that facebook shows the ads only in those hours when it experiences high traffic. Advertising in low traffic hours would result in less installs.

  1. Optimizations

Optimizing your ad campaigns can have a great impact. You can optimize your ads for the link clicks or for the app installs. If you have an attractive landing page and enticing description then you can invest in the link clicks.

This will show the apps to the people who would most likely click your ad. App installs generally cost more but have a higher probability guaranteed installs. You can choose between manual or auto bidding that helps decide the charge for each ad on facebook. 

Relevance score is the parameter that tells you how well your ad is doing and what percentage of people are actually liking it. The positive feedback amounts to a higher relevance score.

Comply by the guidelines to show ads and text used in it. You can show different ads in an alternative manner. This would help you avoid the burden of ad fatigue.

  1. Make your ad creative

Making your ad more interactive and appealing would help the shoppers grasp it at the first glance. a lot of information and a chaotic ad is big no. your ad must be fascinating. It should have an attractive design.

Videos, graphics and much more can be leveraged to take your ads to a new level. This kind of appealing ads tend to reach millions in a matter of a few hours.

Facebook’s carousel option is something that you would like to use. It helps you show all the app operations. Adding a CTA button can prompt a user to try your app once. These compel the user to click and experience the unmatched with your mobile app install.

This process helps businesses to start off an ad campaign on a digital platform. Facebook with its nearly 12 billion users brings businesses to fore front and promote their products, apps, websites and services.

This never before opportunity is the best strategy to grab a global image for your mobile app and become the master.

Facebook Ads

How To Get Facebook Blueprint Certification Easily?

Before we dive into the steps on how to get Facebook blueprint certification, let’s first understand what exactly facebook blueprint certification is. 

In simple words, the Facebook blueprint is an e-learning platform often defined as a free online training program for advertising on Facebook and Instagram. It usually consists of 90 courses which can be taken in 15-50 minutes, all you need to do is Facebook login to start learning.       


Facebook blueprint is quite helpful for digital marketers, in terms of keeping oneself updated with facebook’s portfolio of tools and ad formats. If you’re looking forward to polishing your skills in particular aspects like from generating leads to promoting an app facebook blueprint certification is the right platform for you. 

What are the requirements for Facebook ad marketing?

First of all, the candidate has an option given for the mode of examination to choose from. He/she can choose to take the test in person or online but it is important to choose a date for booking the same.

Choose a suitable location as per your convenience and then pay for the exam. In a case, where you are taking the exam online, it is very important to schedule an exam time. 

Facebook exam whether online or in-person goes for a duration of 75 minutes. If you have decided to take the test online then make sure you download a secure browser.

The proctor will inspect your testing environment through webcam and monitor you, while you’re taking the exam. Whereas, in-person exams are conducted at the local Pearson VUE professional testing center. The locations are available globally. 

Talking about the prices, the exam fees are the same for the online and in-person exams. It is important that you have a valid identification proof.  The examination is available in different languages like English, Spanish, Portuguese, Japanese, and traditional and simplified Chinese.

Here is more information about the cancellation policy, if you want to cancel your exam and you do it 24 hours before your exam, you’ll get a full money refund, if you fail to do so it’ll be the opposite. Moreover, you also have an option to reschedule. 

How to select the right certification?

If you’re thinking it just like any other exam you have to appear for, you’re wrong. Facebook blueprint certification offers exams based on different levels varying on the type of skills you have. 

Facebook blueprint
  • Exam 400-101 is for Facebook Certified Media Planning Professional:

This exam is conducted to evaluate how you design Facebook marketing strategies. Test takers are expected to design a Facebook advertising campaign, including a budget and bidding strategy, choosing proper placements and objectives, and monitoring the results of the campaign. 

  • Exam 410-101 is for Facebook Certified Media Buying Professional:

This exam tests facebook ad-buying knowledge of the marketers including policies, tools, and best practices. 

  • Exam 500-101 is for Facebook Certified Marketing Developer:

This test is conducted to check the developer’s ability to form a business manager account, integration of the Facebook Pixel, and troubleshoot pixel and catalog integration. 

No, this is not the end yet. Below mentioned are the two advanced level exams you can take after completing the Certified Marketing Developer Exam. They are stated as follows: 

  • Exam 510-101 is for Facebook Certified Advance Marketing Developer:

Installation of Facebook SDK for Android and IOS to troubleshooting issues with SDK is examined in this test.

  • Exam 520-101 is for Facebook Certified Advertising API developer:

This test is conducted to check the developer’s knowledge of configuring and troubleshooting Facebook API integrations. 

When you’ve finalized the exam you want to go for, it is important that you keep time aside for the preparation of the same. 

Take the practice exam

Here comes the best part! If you’re worried that you have zero clues about the exam, how it’ll be, have no idea how and in what way to prepare for the exam, go for the practice exam tests. 

Each exam has a free 30 minutes question practice test for you. These tests will give you an idea about the structure and scope of the test. You can find these on the main page for each exam. Why wait now? Start preparing!

Facebook ads

Get your badge and publish the result

Since you’ve finally passed the Facebook Blueprint Certification exam, it is now time to tell the world about your achievement! 

When it’s all about your achievement, you should do it loud and clear! Publish the digital badge on professional platforms like LinkedIn. This way people can see your hard work and also have an idea about Certification.

To conclude, this certification shall add more sparkles to your profile in professional terms. Hard work and dedication not just gets you certificates but also adds more weight to your professional profile appearance. 

We wish you good luck with your test! 


Facebook Ads

Free Tools For Building High Converting Creatives For Facebook Ads

It is said that change is good, indeed it is when the change is introduced on social media. As social media continues to rise and create a huge difference in the world, it is quite obvious to see changes in them by time.

Of all the social media channels/platforms one social media platform has been the king of social media, Facebook. It has been such an influential platform in almost all aspects.

As time never remains the same so do the online trends. Facebook has brought some changes in online marketing, let’s dive into more detail of the same. 

Facebook has accounted to have a monthly user base of 1.71 billion, per their recent earning calls. Back in 2004 when Facebook was launched it was immersed by the marketers introducing and building their business pages, creating store-fonts, or even getting into a competition to get most of the fanbase likes! Below mentioned are the new changes in Facebook marketing: 

Facebook advertising

1. No video, No interest :

Video has become one of the most significant yet important elements of its feed especially. As video has become a key aspect of this site, it boosts up facebook’s growth making it a great competitor to Youtube. A trend of new formats like a 360-degree video is also being highly utilized by people. 

Also, Facebook live video is being widely loved by the “FB users.”

2. Content:

It is quite undeniable that in the past users only visited a website just to check the news and watch movie trailers, listen to songs, etc., but Facebook has changed this pattern too!

All of the content users are put all together in one place i.e Facebook News Feed, this is how the Facebook users keep coming back and refreshing the feed for the latest updates. 

3. Exploring and targeting audience:

Facebook has made it quite easier for brands to represent themselves in front of the audience in an easy yet simple manner. It has made the brand to present itself in front of the relevant users, varying from age groups, income to geographic locations marketers are able to reach out to the interested audience in an easier way than ever before!

Top four creative design tools:

  • Canva:

Being at the top of the list amongst all the design tools is for a reason! Canva is the top preference for the majority of marketers. When it comes to choosing a favorite image editing tool on market Canva has been unbeatable. Its features and templates have been the most appreciated thing by its users. 

Canvas allows you to export files directly to your computer or social media and the templates are almost unlimited. Once you’ve created a free account from the homepage, you’ll get access to the dashboard.


Right from there, you can start exploring options that Canva has for you! You can start from creating graphics to creating presentations, magazine covers, resumes, Facebook and Instagram posts, blog titles, logos, etc.,  

You can use canvas to create social media images or great headers for your next blog, keep exploring the creative options!

  • Crello:

Crello has a leading reputation for being the best professional design graphic software. This software can help you in creating stunning designs for print materials, digital ads, and social media posts, and even animated graphics.

Crello has unlimited options of free images, fonts, templates, and animations. It also helps in making tutorials and guides. 

  • Pixlr:

Pixlr is a treasure, especially for the beginners! An alternative to Adobe Photoshop, Pixlr has over 500 million users. It is a hassle-free software that can be used by downloading it on iPhone or Android devices and even on an internet browser.

Pixlr provides a free vector editor and groups of free fonts, graphics, and stock images. It supports top five formats .png, .jpeg, .bmp, .tiff etc.

  • Snappa:

Snappa is the kind of software that will allow you to design like a pro! Snappa is not complicated, it is a software that has set up the design process in the form of steps.

You can find image dimensions whether it’s for your blog, ad, email or even social media platform. Don’t hesitate to take advantage of over 5,00,000 beautiful, high-quality stock photos in seconds. 

To conclude, most of the tools as mentioned above have a number of themes, icons, and tools available.


It’s best if you start from Canva, use Snappa if you want high-quality icons and Pixlr for the best photoshop-quality features without buying any pro version.

Which one is your favorite for designs and marketing? Feel free to share your feedback. 

Facebook Ads

How To Use Facebook Audience Insights For Precise Ad Targeting

While doing Facebook ads it is good to target people who are interested in a particular niche. By targeting irrelevant interests or choosing a broad audience on Facebook may be a waste of money. 

Now the question arises on how we can do this or how we can find the relevant audience to target. Follow the steps below to understand this approach:

What is Facebook Audience Insights?

Facebook gives a tool called “Audience Insights”. This tool is useful to find the relevant audience according to their behavior, demographics, and interest.

Let’s learn how to use Facebook Audience Insights?

1. Go to your Facebook ad manager.

2. Click on “Ad manager”

3. Find the “Audience Insights” and click on it.

Facebook Ads Manager

4. Choose an audience to start

Here there are two options of which you can select one:

  1. Everyone on Facebook: It describes learning the nature, behavior, and interest of the new people who are connected on Facebook.
  1. People connected to your page: It describes to learn the nature, behavior, and interest of the audience who is already connected with your page.

In this guide, we are going to choose “Everyone on Facebook” to find the nature of the cold audience.

5.  Select the country where you want to advertise and enter the interest according to the niche.

I am working in the bodybuilding niche and targeting the USA so I have entered the “All United States” as a country and bodybuilding as an interest.

Audience Insights

6. Let us check what FAI (Facebook Audience Insight) stats show for building interest in the United States

6.1 Demographics 

  1. Gender: 56% of women and 44% are interested.
  2. Age group: 25-34 age bar of people is highly interested.
  3. Relationship status: 36% of people are single.
  4. Education Level: 66% of people are in college.
Facebook Audience

6.2 Job Title

The job title describes what kind of job title people have who have shown interest in bodybuilding who are in the US. The following picture describes those who have a job title of sales, Food and Restaurants, Healthcare, and Medical Services are more interested in bodybuilding. 

Facebook Audience Insights

6.3 What kind of page the filtered audience liked:

a.FAI shows the top ten categories of the page which they liked.

Facebook Audience

b. Here are the top ten pages liked by the audience of bodybuilding interest in the US.

Tip: The higher is the affinity, the higher is the relevance of the audience corresponding to the interest.

7. Check the location and language details in the “Language” tab.

You’ll check the details for top Cites, top Countries, and top Languages that are speaking for the target audience.

7.1 Top cities

You can see in this example that people from New York and Los Angeles are more interested in bodybuilding rather than other cities. So we can focus on these top cities for precise targeting.

Facebook Audience

7.2  Top countries

Here it is using the US because I’m only advertising in the US. If you are advertising in many other countries then you can take the idea of people of which country is more interested.

People on Facebook

7.3 Top Language

Here is the list of top languages spoken by people who are interested in bodybuilding. You can see English(US) is top-rated.

Facebook Audience

8. Check the Activity and Device details

Audience Insights

8.1 Frequency of Activities

Here you can check the activities performed by the selected audience from 30 Days. 

You can see in the above image 36 people click on the ads.

8.2 Device users:

Here you can check which device mainly the audience is using. Like iPhone, android phone, windows phone, desktop, etc.

In the above image, most people are using the iPhone/iPod.


The more precise/ narrow the audience you can choose, the size of the audience will decrease, and you will get a more refined audience that will work better.

If we talk about this in simple language, our motive should be to advertise the product to refine/filter the audience, not to be broader. If we choose the broad audience the conversion rate may get low and we would not be able to figure out which people are giving us the conversion. 

Facebook Ads

Top 5 Metrics For Facebook Ecommerce Campaigns

Just setting up an eCommerce store and running Facebook ads for it, doesn’t mean that you will earn a lot of money. Facebook gives a lot of data to analyze the campaigns. But the key is in our hands that we have to perfectly analyze and track the data in order to make the right decisions for a high conversion rate.

To run profitable campaigns on Facebook is mainly to correctly analyze the stats given on the Facebook advertising dashboard.

Not all the metrics are displayed on the Facebook advertising dashboard to analyze. So now the question arises where to find those metrics to analyze the more data. 

Below are the steps of it:Click on ‘Column: Custom’. 

1. Click on the ‘Customize column’.

2. Click on the ‘Customize column’.

Facebook business manager

3. Enter the name of the metric you want to track/analyze.

4. Check the checkbox(es).

5. Save and give a proper name to the custom metrics. So that in future you will not perform the same step to find these metrics.

6. Click on ‘Apply’.

Business manager

You can see now custom metrics are displaying on the Facebook advertising dashboard.

Facebook Ads Data

Let’s talk about which are the top 5 metrics for Facebook Ecommerce Campaigns on which we have to keep an eye on a regular basis.

1. Post Engagement

What is Post Engagement? This defines that, The total number of actions that people take involving your ads. For example, when users are liking your ad, commenting on the ad, sharing the ad, saving the ad, clicking on the ads, etc. These operations come under post engagement. This can only be done if the ads are really attractive, eye-catching, convey a fruitful message, etc. 

  • This metric itself tells you that the ad(s) you are running is really liked by people or not.
  • If the Post Engagement is low then CTR(Click Through Rate) will become low. 
  • If CTR is low it means fewer clicks on the ads.
  • Fewer clicks on ads mean minimum chances of conversion rate.

The clicks on the ads are directly proportional to CTR. The more clicks, the higher is the CTR.

Sometimes people give negative comments on the ads. 

Tip: Don’t delete that negative comment just hide the comment. By hiding the negative comment the social engagement will not decrease.

Facebook Post Enagagement

2. Checkouts

If the user likes your product and seems to be like that it is really a problem-solving product they will definitely proceed to add the product into the cart and initiate the checkout process by filing the shipping and billing details. Also, if you are offering them an exciting offer on the affordable price product people will not think twice to buy.

Getting the number of checkouts is not enough until they are under target cost.

Here how you can measure the cost per checkout:

Cost per checkout = ad spent / total of checkout

3. Purchase

This defines the number of purchase events tracked by the pixel on your website and attributed to your ads. 

This metric displays the number of purchases resulted from the ads. 

Let’s take an example, by looking at the number of purchases occurring today gives you the idea that which ad is performing well ow which is not. But keep in mind don’t make any quick action just only looking at a one-day data. Look on the past stats of purchase(almost 7-10 days), analyze it and then take the suitable action of either to pause the ad or to continue it.

Sometimes this kind of scenario also occurs that is, suppose there are too many checkouts but few purchases or no purchase. there may be some major reasons behind that. Some of them may are:

  • Maybe the user is stuck when they trying to increase or decrease the quantity of the product.
  • Maybe loading speed from the checkout page to payment info page may be slow.
  • Maybe the checkout page is asking for too much customer details which the customers is not willing to fill(link DOB, Occupation, Annual Income etc).

If you feel above points are may affecting the purchase then you can get optimise the website from any expert developer for better performance of the website.

Website Purchase Data

Believe me, if the numbers are good enough in the purchase section at least you can take a calm breath. But the game is not over here. The other main metrics are still pending to review and analyze.

4. Cost per Acquisition (CPA)

Cost per Acquisition (CPA) is sometimes also called cost per purchase. It defines that the average cost of per purchase.

Here how you can measure the CPA:

CPA = ad spent / total of conversions

If you are getting a number of purchases but you can’t celebrate here the success until the cost per purchase is not under control as decided by you. 

Obviously, if the CPA is high it clearly states you are in loos but if CPA is low you are in profit.

So firstly, it is important to analyze the CPA at the campaign level which gives the idea of which campaign(s) is performing well.

Then further go into the adset and check which audience is performing well or which is not. Here you may take the further decision to increase the budget of a well-performing audience and on the other hand pause the adset(s)/ which are not performing well to eliminate the wastage of money.

5. ROAS(Return On Advertising Spend)

Return On Advertising Spend, (ROAS), is a marketing metric that measures the performance of a digital advertising campaign. Getting the number of purchases is not good until you get the ROAS as per your expectation. 

Suppose we are thinking to spend $100 a day and want to achieve a sale of $500. By this means you are expecting a ROAS of five.

Here how you can measure the ROAS:

Return on Ad Spend (ROAS) = conversion value / ad spent

 At the initial stage, you will be doing a lot of testing to find the winning audience and you may get low ROAS. Once will you find the winning audience you may scale to achieve the target ROAS. If the ROAS is high, the more profit you will get. So keeping an eye on ROAS, at last, is very important to make the business highly profitable.


Analyzing the data is the skill in itself. Obviously, the above matrices are not enough to analyse the campaign performance. There are other important matrices too which we also have to track. 

If we talk in short about which are the other important metrics to track, then some of them are Impression, CTR(Click Through Rate), CPC(Cost per Click), CPM(Cost Per Mile / Cost per 1000 Impressions), etc.

However, the above five matrices are the leading matrices which you have to monitor on a regular basis for tracking the e-comm sale from the Facebook ads.

Facebook Ads

5 Ways to Increase Your Lead Generation By Facebook Ads

“Lead Generation is a fair core activity to marketing” quoted Chris Brogan. Indeed it is, every business leader wants to generate leads. The difference is just that some of them are using traditional marketing and some of them are using digital marketing. There are many digital platforms available on today’s date to generate leads to hike the business revenue. 

Generating leads is not a thing that can be achieved overnight. But when you knack efforts on the right platform, lead generation can reach heights like a skyrocket!

One of the best options is  Facebook in terms of advertising. Approximately, Facebook now serves 2.37 billion monthly active users. Facebook has a huge database of its users. By advertising on Facebook, we can target specific people who may be interested in our product.

Let’s talk about How to efficiently utilize the Lead Generation Ads by Facebook

As our objective is already clear, we want to generate the leads for the business model. So we have to select the “Lead Generation” as the objective for doing lead generation ads.

Facebook Ads Manager

1. Find your ideal customer

 Statistics reveal that in 2019 approximately 2.5 people were active on Facebook. It is important to do audience research at the initial stage so that you don’t target the wrong audience in the context of the subject. Facebook is giving us a very powerful tool that is “Audience Insight”. 

Here we can get an idea about the type of people who are interested in your niche, in the form of that a Facebook page they like, what is their sex, age group, and geographical area. We can write down on any sheet to remember this research to target further. 

You can also take help from Google on what kind of audience is interested in your business model. The research will help to target precise audiences and the chance to convert them into the lead.

2. Attract Your Customer by presenting an OFFER

Undoubtedly it is no less than a fact that offers attract customers. Give your best and most valuable offers/s in your ads. This may tempt the viewers to see the ad at least for a few seconds. The offer may be in the form of either any FREE gift, FREE eBook, or any free valuable thing which solves the user’s need. 

By giving such free offers, the user may take an interest in your ad and do sign up for your product. This is what is called a lead magnet process/method. After the lead magnet, you can show them paid products. Because the customer already knows you and is attracted to your Free offer. 

Let’s understand this with a small example:

Let’s suppose you are selling a 7-Day free Facebook lead generation course. ‘FREE’ is the offer that attracts the user. Assume that you have acquired 1000 leads from this lead generation ad. This phase is called a lead magnet.

Now you have acquired 1000 leads from a 7-day free Facebook course, you can now re-target these 1000 customers to sell your paid eCommerce Facebook courses. 

This phase is called a sales funnel. 

3. Attractive Ad creative and ad copies

Let your ad be active and displayed on the front of the user. Now, why does the user engage with it? Your ad creative should speak about the value of your product. Your Ad copies and creatives really affect the CPC(Cost per Click).

Your Ad creative and ad copy should be eye-catchy. So design the ad creative in an attractive manner and write simple ad copies in simple English. 

Pre-Launching Phase: Before launching an ad on Facebook, make a  collection of primary text, headlines, descriptions, and creatives. 

Launching Phase:  Launch your first Facebook ad for lead generation by choosing the best creative ad copy from buffer media.

Post-Launching Phase: In this phase, you can test some different ad copies and creatives which were not performed well earlier. 

4. Attractive Landing page.

Now the user clicks on the ad and moves to your landing page. Here it is a high chance that a user may convert into the lead if your content on landing is convincing and valuable. So provide more clarification on your product on the landing page which solves the user problem and suits this product/service best for him.

Here the user will make a decision whether he is interested in your product or leave the landing page. You may add some convincing popup windows to stop leaving the user so that he signs up for your service while leaving. 

5. Download/Fetch the Leads

As you are getting the leads you can download the lead details. 

Following are steps to download the lead details:

  1. Click on the Facebook page.
  2. Click on the Publishing Tool.
  3. Click on the Lead Form.
  4. Click on the Download.

By these above steps, all the leads will download in excel format.

Facebook Page


Once your Facebook lead generation campaign is successfully running and you are getting a good amount of leads, do communicate them via either email or telephone. Through this process, you can give more clarity of your business model and working process to the client for acquiring the leads. 

As your Facebook leads generation is kept on increasing the budget gradually gets more leads. By this you will acquire good email collection further the process will remain the same to pitch the client.

Facebook Ads

How To Create A Customer Lifetime Value Lookalike Audience

To spread the business more widely, social media is the best platform. When we are talking about social media, Facebook is always considered as the leading platform. Facebook has almost 1.45 million active users daily and nearly 2.45 million monthly.

Being a businessman if you are active on Facebook and not doing any Facebook advertising you might be behind your competitors. 

Today we talk about How to create a Customer Lifetime Value Lookalike Audience on Facebook. 

Before we create the lookalike audience CLV(Customer Lifetime Value), let’s come and understand what is Customer Lifetime Value and how to calculate it.

Customer Lifetime Value(CLV)

It is the predicted profit value that a user earns until the customer keeps buying from him or we can say that it is the total profit money which customers spend in your business to make you profitable until he is left buying from you. 

This simply reflects that, the longer the customer is buying from you, the more you will earn and get profitable.

How to calculate Customer Lifetime Value

Here we are going to explain the above definition with a numerical example.

Suppose there is a shoe store. They are selling each shoe pair at $50 with a 15% profit. On average, a person buys a single shoe pair twice a year for five years.

Lifetime Value

So above numerical states that if a person buys a single shoe pair twice in a year for five years he will give you $75 of profit over that period.

Now we discuss how to create a Customer Lifetime Value Lookalike Audience

1. Click on ‘Ad Manager’.

2. Click on ‘Audiences’.

Facebook Ads Manager3. Click on ‘Create a Custom Audience’.

4. Click on ‘Customer List’.

Facebook Audience

5. In this window, Facebook gives guidelines on how to make the CLV life and what are the Identifiers in the CLV file. Facebook only allows either an excel sheet or CSV(Comma Separated Value for uploading the CLV.

6. Download List Template: Facebook allows you to down a sample CLV excel sheet.

Facebook Audience Data

7. See Formatting Guideline: Facebook allows you to first see the formatting guidelines for CLV.

Facebook Guidelines

8. Import from Mailchimp: If you have the Mailchimp integration then you can directly fetch the customer file from Mailchimp.

Facebook Audience

9. Click ‘Next’.

10. Now Facebook is asking ‘Does Your List Include a Column For Customer Value?’

Yes: It means you have to enter the customer lifetime value column on your list.

11. No: Just continue without entering the customer lifetime value column.

Facebook Audience

12. Upload your CSV file here.

Facebook Audience

13. Give the name of the audience.

14. Click on ‘Next’

15. Confirm Custom Value Column: Facebook asks to select the value for CLV.

Facebook Custom Audience

16. Edit data Mapping: Here you have to map the data accordingly to upload it.

Facebook Custom Audience

17. Create an LLA (Lookalike Audience)

Here it is the final step to create the LLA. Just click on ‘Create Lookalike’ the LLA will create.

Facebook Custom Audience


In this guide, we learned about how to create a Customer Lifetime Value Lookalike Audience. Cloning the existing customers and targeting them will really generate the best revenue as per my personal experience. This LLA gives a great advantage to generate more purchases.

Facebook Ads

5 Reasons Why Your Facebook Ads Are Not Performing Well

Facebook is one of the biggest social media platforms having 2 billion people as its users.  So this may be a great opportunity for marketers to take forward marketing on this platform so as to reach a large audience.

Billions of posts, interests, check-ins are uploading on Facebook daily, which collects huge databases. Here we can target a precise audience according to our business model.

Don’t panic when your Facebook ads are not performing well. There are many reasons why your ads are not performing well. Some of them are as follows: 

1.Selecting a wrong Campaign objective

First, we have to choose the campaign objective according to our business model. You should be very careful as by choosing the wrong facebook campaign objective, the ads will travel on the wrong path. 

Campaign objective

For example,  if your objective is to generate the sales and you have chosen the “Lead Generation” as an objective, then it will not allow you to show the “Shop Now” button in the lead generation campaign. This may decrease the chances of sales. Therefore,  selecting the right campaign objective is the first priority. 

2. Targeting the wrong audience

It is right that Facebook has a huge number of data to target the audience. But we can’t say that it is 100% accurate to give the best result. But if we target in a strategic manner it may give good results.

Now the question arises on how Facebook knows the interest of the audience. When users like any pages, upload check-in and perform any activity, it will collect as an interest. So right audience selection is good to produce a result. This can be done with audience research through the Facebook audience insight tool.

3. The audience is too Broad

Targeting the broad audience may result in more clicks and less CPC, but you can’t identify which people are really interested in your ads/products. Broad targeting is fruitful where you are doing brand awareness for promoting your brand or product. But when you want to generate leads, you should precisely have a target audience to get the best results/leads.

Facebook Audience

4. Ad Copies and Creatives are poor

When people see your ads then there is a reason why people engage with it. It’s all about the ad copy and creative of the ad. The ad copy and creative majorly affect the Cost Per Acquisition(CPA) and Cost Per Click. Write your best offer/s in the ad copies to convert the user into a customer. 

If your creative and ad copies are not eye-catchy then you may lose the lead. Your creatives should describe the meaning of what the user wants.

Write simple language that must be easy to read and should be understandable. Don’t use difficult synonyms to write the copies. The easier the ad copy, the more chances to generate conversion.

You can use Buffer Media Plan to simplify the work:

Pre-Launch Plan: Before launching any campaign on Facebook, you should have a buffer(stock) of ad copies & creatives ready. At least you should make 50 ad copies & 30 creatives to test the different angels.

Launch Plan: Launch the campaign by selecting the right object with your ad copies and creatives you have made. 

Post-Launch Plan: Here, you can test new ad copies and creatives which earlier failed to perform well. 

5. Choosing the wrong or no CTA(Call To Action) Button

CTA also plays an important role in the ads. If you are not using the CTA button then users don’t know where to click in ads. 

Suppose you are running the ads to sell the beautiful charm bracelets and you didn’t add any CTA button. Now if a user likes your product now where he clicks? So, the CTA button convinces the user to click on the ad to buy the product. By this, you may generate sales.


It depends on you – how good you are in strategy making, creatives, writing ad copies for Facebook ads. Once you find the right strategy to target, Facebook will start giving you the best customers. Make sure you keep an eye over analyzing the results daily and weekly basis and fetch significant data to duplicate into other campaigns.