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All Facebook Ads White Label Services

What Should You Know About Facebook Ads?

Thanks to ads, branding, advertising, and customer targeting are now much easier and less expensive than in the past. Social media has not only provided a platform for entertainment, but it has also proven to be an excellent medium for businesses to gain customer attention through advertisements. ads, such as Facebook ads and other ads, are widely used in the digital marketing world to increase return on investment (ROI) and profitability.

What Do You Mean By Facebook Ads?

When Facebook (now meta) purchases an ad from any company and displays it to people under the firm’s name, Facebook ads are created. In effect, Facebook acts as a go-between for the marketer and the customer, and it charges no fees for advertising. There are numerous benefits to using this type of promotion and utilizing a third-party vendor agency to assist your company with the process.

Facebook ads is a reseller business in which agencies provide Facebook advertising Campaign Administration as a Service to their clients at a low cost, in a dependable manner, and focusing on results. This allows major agencies to deal with a rapid increase in new companies and address talent shortages.

Facebook ads increase brand awareness and website engagement. As more people interact with Facebook ads, the business will grow.

Role Of Facebook Ads In Digital Marketing

Because the world is becoming more reliant on social media, advertising on Facebook may eventually take over as the best digital marketing technique for developing businesses. Using Facebook ads, you can seek assistance from a third party to increase brand exposure while taking credit for your internet promotions.

The ability to persuade key target markets to take a specific action excites the client greatly. Because of Facebook ads, small to medium-sized businesses can now compete with larger corporations. With the help of Facebook ads, you can instantly increase your client’s return on investment.

Role Of Facebook Ads In Digital Marketing

Thousands of small and medium-sized businesses now use Facebook Ads, with the help of digital marketing professionals, to interact, focus, and acquire customers, allowing them to grow from local to global. On the other hand, Facebook Ads have democratized the advertising sector to the point where any entrepreneur or startup can now compete in digital marketing efforts with global corporations.

If you own a business, you can focus on serving more customers by hiring a Facebook ads Marketing Firm.

Facebook ads are offered as a service. By utilizing agencies’ result-driven Facebook advertising, you can easily scale your business and maximize your clients’ profitability. As a result, simply switching to digital can play an important role in increasing customer reach and exploring new domains when scaling up the business and increasing profitability without spending a lot of money on banners, advertising agencies, or other physical advertisers.

Facebook ad agencies benefit both customers and businesses. This advertising is no longer limited to Facebook(meta) and engages customers through Instagram, Twitter, and other social media platforms.

Why Visit The Facebook Ads Agency?

Adopting Facebook ads firms has several advantages, including increased revenue for both businesses and clients, increased efficiency, and, most importantly, cost savings. A third-party company will manage your clients’ advertising to increase revenue and visitors. Ad companies are also Facebook(now Meta) advertising experts, so you won’t have to spend much time training your staff. Employing in-house marketing experts can also be expensive, and many businesses do not have the funds to cover this expense. That is why a Facebook ads company is a great option.

Why Use Facebook Ads?

When we select Facebook for our social media marketing needs, we will discover that the metrics provided provide significantly more data than any other platform. The data you obtain there can help you optimize a variety of programs.

After eliminating the trial-and-error approach from your marketing, you can use the data provided to determine which alternatives produce the best results. Facebook ads can help you refine ad wording, conduct extensive testing, or manage the entire campaign, so you don’t have to guess.

Why Use Facebook Ads

This feature also includes micro-targeting. Even though Facebook advertising allows you to target millions of people, the results are less impressive when you narrow down your ideal clients and categories.

Facebook is used by nearly one billion of the world’s seven billion people. One survey found that people spend an average of 58 minutes per day on Facebook. New business opportunities and current Facebook Ads clients will look to you for additional services. They may want to use Facebook Ads to increase the visibility of their products or services, and they would expect a higher return on investment.

Everyone agrees that Facebook is the undisputed king of social media marketing platforms, and its reach transcends geographical boundaries, dialects, cultures, and age groups, to name a few.

Imagine engaging with millions and billions of people with a single click while sitting at home. This is the power of Facebook’s ads. These Facebook ads have revolutionized the advertising industry. From cost-cutting to time-saving, they have simplified marketing and advertising.

As a result, new-age advertising has become simple for businesses and customers. People can get what they want by sitting at home and not going to the internet, newspapers, or markets.

Categories
Digital Marketing Facebook Ads

Facebook Marketing: Why Is It Important for Your Business?

One of the most well-known social networking sites is Facebook. It currently has over 2.89 billion monthly users and shows no signs of slowing down soon. As a result, because it allows them to connect with millions of people at once, Facebook has become an excellent platform for business owners and companies to promote their products and services.

Regrettably, not all businesses make use of Facebook marketing. This post will explain why every business needs a solid Facebook marketing strategy if they want to succeed with their branding efforts. You can use these tips to boost your company’s Facebook presence and attract more customers online.

Facebook is the Most Popular Social Networking Platform

Facebook is currently the most popular social networking platform, with 2.89 billion monthly active users and 9 million advertisers. It means you can reach many people at once, and it also allows you to connect with customers who may not be on other social media platforms yet. Furthermore, many users use this site to get news or learn about new products and services.

In fact, according to Neil Patel’s findings, social media accounts for 73% of digital content discoveries, while friends and family account for 67%. Furthermore, users are spending more time than ever before on Facebook; they spend 20 to 30 minutes per day on Facebook alone.

You should take advantage of these statistics because they show that if your company is active on this platform, you will have a better chance of gaining more clients online. We will discuss ten reasons why Facebook marketing is important for every business, and let’s get started helping you even more.

#1. You Can Target Mirco Audience (Exact Audiences)

It’s no surprise that social media is a hotbed for advertising, but Facebook has just turned the heat up a notch. Advertisers can find who they want to reach and target based on their interests or preferences using their data-rich platform.

As a result, Facebook can assist you in attracting the exact audience you seek as a customer.

Facebook has a highly detailed and in-depth targeting system that allows you to reach a specific person or group of people based on your marketing objectives rather than a broad audience. Businesses can target their audience by creating ads that are segmented by criteria such as:

  • Your Desired Gender
  • Age
  • Location of Audience
  • Spoken Languages
  • Interests (expressed interests, likes, and hobbies from their Facebook profile)
  • Education Level or History
  • Job Title
  • Their Income
  • Political Affiliation (if they have)
  • Claims according to your Product or Service
  • Behaviors and Recent Purchases
  • Major life events
  • You Can Drive Call To Action

It should be no surprise that a call to action is one of the most effective ways to ensure campaign success. Consider this: what good is marketing if there is no indication of what your company wants its customers to do? Your CTA could be to share this article with business-owning friends or visit your website.

Facebook ads enable you to select your target audience and create a campaign around them. The best part is that it will reach people who have previously interacted with your brand, making it an easy way to maintain engagement.

Companies can use Facebook Insights to target the most relevant people with their messages. These insights assist marketers in better understanding consumers and what they like, want, or require to reach them more effectively across various device types, such as desktop computers, smartphones, and tablets.

The platform also uses aggregate data on people who interact with your brand page and data on how they interact on Facebook, which can be used for custom audiences created by advertisers within “Facebook Audience Insight” and then moved over to “Ads Manager.”

#2. Facebook Provides Highest Retail ROAS

Facebook advertisements are an excellent way to promote your company. According to Forbes, the average return on ad spend for Facebook ads is an astounding $8.75 per dollar.

Even if you spend $10 to acquire a new customer through Facebook and only make $5 from them, you still make a profit of $4.75 from ROAS because you didn’t have to spend anything else to convert that customer.

Facebook Provides Highest Retail ROAS

It’s just one example of how effective this all-in-one platform can be for your company if you’re willing to put in the effort because Facebook’s ad dominance will already account for 40% of annual digital display ad revenue this year.

If you do not use this platform in any way, it may cost you. For most people, Facebook is simply a fun way to share information with friends and family. However, it is a fantastic marketing opportunity for advertisers that should not be passed up.

And with a click-through rate of 80%, Facebook is a highly effective place to invest your marketing budget. So, what are you holding out for? Please get in touch with our social media experts right away if you need assistance with this.

#3. A Better Way to Display Ads

One of the many advantages of Facebook Advertising is its ability to do conversion tracking and that it offers a wide variety of ad types, some not available on other social media channels. There are multiple types of ads to choose from for Facebook business advertising:

  • Photo: These are static images with a caption.
  • Video Ads: Advertisers can set video ads to appear in the stream, user feeds, or Stories.
  • Stories: A story ad can be customizable and take up the whole screen. Stories ads can be videos or static images, and tapping on them will take users to your site (or whatever you set).
  • Messenger Ads: During Facebook Messenger conversations, these ads appear.
  • Carousel ads: Users can scroll through up to ten static images in a carousel ad.
  • Slideshow: These advertisements use motion, sound, and text to create short videos.
  • Collection: Users can interact with a collection of products through a single advertisement.
  • Playables: An interactive demo game that users can play before downloading an app or game.

One of the advantages of advertising on Facebook for your business is that you have a lot more flexibility regarding the type of ads you can create.

There were limitations and restrictions on how many words could be used with text-only search engine PPC, but now marketers can use video, photo, or any other media.

We like the best about Facebook Ads because it gives us a lot more leeway when designing campaigns. After all, the various types allow us to create creative visual graphics with multimedia elements such as videos, photos, etc.

#4. Affordable and Low-Cost Advertisement

Facebook ads are an excellent way to promote your business. They are inexpensive but provide a high return on investment. Businesses can be confident that their money is well spent with this form of advertising, with an average cost-per-click of $1.72 across all industries and only $0.45-$0.70 per click on Facebook.

You can test your ads without wasting money on ads that don’t work (which is advantageous because Facebook allows you to run your ads with a daily budget of $1 per day for as long as you want).

Posting your content on Facebook will also increase organic reach to your page, allowing you to promote an offer or product. It’s important to remember that over 2 billion people use Facebook every month, so it’s impossible for any business to go unnoticed on this network.

All of the features listed above work together to make Facebook Advertising a tool that can be used by any type of business on any budget. You can use their advanced targeting, analytics, and ad optimization to get the best ROI. It is simple to get started, but if you require assistance with your advertising campaigns, please contact us right away.

#5. You Can Track Your Return on Investment (ROI)

It is critical to calculating ROI when running any type of marketing campaign. Facebook provides detailed analytics on your ads and who is viewing them, allowing you to see if there is a significant difference between your ads and other types of content.

This will also allow you to improve your content over time and ensure that your Facebook efforts are not vain.

You can track your ROI on other social media platforms, but Facebook provides more detailed information. This means that Facebook advertising is an important part of reaching potential customers who may not be aware of your brand but will be because their friends have been discussing it.

#6. Facebook Ads Give Very Fast Results

Facebook ads are ideal for brands that want to leverage both short-term and long-term digital strategies because they can begin producing results as soon as you go live. However, they are most effective when time is of the essence, such as during seasonal sales or when introducing a new product line.

Some businesses are more concerned with immediate results so Facebook advertising may be a better fit for them than other platforms.

You can quickly create ads with the right messaging and target specific audiences, ensuring that your potential clients see only what you want them to see and are not distracted by irrelevant posts or information.

They don’t have to search or be actively looking for something – they only need to be a fan of your page or live in your targeted geographic location.

#7. Facebook Ads for Your Specific Business Goals

Marketers can now choose from various advertising objectives that will help them meet their business objectives. This is ideal for businesses that want to prioritize different results from their advertisements.

For example, a seasonal retailer or business that wants to increase sales for a specific product line can use this feature to select objectives such as reaching people in their targeted market or getting them to visit your online store, which will result in increased profits.

The ability to prioritize business goals attracts many businesses to Facebook advertising. However, it is not the only important aspect of their system. They also make it easier to learn from your mistakes and strive for success with each new advertisement you create.

#8. Platform with the Largest Audience in the World

Every day, millions of people from all over the world use Facebook. Your potential customers are most likely already on the platform, and they can be targeted based on their interests, age, gender, location, and other factors. You won’t have to waste time looking for them outside of your target demographic.

So, whether you want to reach a specific group of people or a global audience, Facebook advertising makes it easier than ever.

Platform with the Largest Audience in the World

This is an investment that any company should consider for these and other reasons. Don’t solely concentrate on one strategy at the expense of another. It is preferable to diversify your efforts by utilizing various types of marketing across multiple platforms.

Whatever your company’s online presence goals, such as expanding its audience, increasing sales, or building brand loyalty, we can help. Facebook advertising can assist you in getting there faster.

#9. A/B Ad Testing for Performance Growth

Facebook Ads provides a wealth of information that can be used to improve your advertising methods and accelerate the growth of your business. When you create ads, you have the option of running them in two ways – “A/B.” This auto-optimization tool will show users both variants of an advertisement for comparison, allowing you to determine which ad performs better against one another.

There is no other platform that produces results as quickly as Facebook marketing. After you’ve created your ad, all that remains is for the target audience to see it, and once they do, data is available that will tell you everything you need to know about your audience and how they react to the ad.

Whether you’re A/B testing or not, the real-time feedback data from Facebook ads is a great resource for marketers to learn more about their audience and how they interact with content. These insights can assist you in connecting in a more meaningful way relevant to your customer base, resulting in better business performance in the long run.

If you want to use Facebook for business marketing, you must first understand its ad format. Because the platform is designed for businesses, certain best practices should be followed when creating ads for them to be seen by potential clients.

#10. Pay-Per-Click Ads on Facebook

Facebook charges you based on how many times a user clicks on your ad and visits your website. It is less expensive if they do not click because there are no additional charges for impressions once someone lands on your page – only if they click.

Then you can compare the number of clicks received by each ad and look at things like demographic information and how long they spent on your page after landing.

This allows you to understand what content resonates with each audience, making it much easier to create similar messages that drive site traffic and lead generation through your Facebook marketing.

Pay Per Click Ads on Facebook

Aside from the data provided by a/b ad testing, there are other ways to use Facebook advertising to accelerate your business’s growth.

Running ads for specific products, for example, will help increase sales, and you can deliver special limited-time offers or exclusive deals to customers in their area as they see your ads.

This is great because it increases loyalty and encourages repeat visits, converting those targeted potential customers into actual paying customers rather than just people who may return later. Online businesses are constantly on the lookout for new traffic sources, but the beauty of Facebook advertising is that you don’t have to rely on just one.

Conclusion

However, half of the 9 million advertisers have not used it to its full potential. You can use Facebook’s targeting features to reach your target audience while also integrating other paid-marketing efforts with organic posts on a user’s timeline or in their News Feeds.

The ability to incorporate content from social media sites such as Facebook into our advertising is an excellent way to improve success rates–and we saw this firsthand when we looked at how many users could find what they needed solely through these networks (90 million).

However, there was still room for improvement: only half of those who used Facebook solely as part of their digital strategy had been active on the network within three months. Combining organic and paid marketing tactics can help you achieve higher success rates.

Categories
Facebook Ads

How to Create Lookalike Audiences From Ad Set/Campaign IDs

Lookalike audiences are the tailored audiences similar to those created or populated on Facebook. Tapping the users worldwide via these audiences is one of the best ways to promote your products/services. 

There are multiple ways to create Lookalike audiences. One such way is creating LLAs from ad sets or campaign IDs. This only takes a couple of minutes and doesn’t even require any knowledge about the API or coding. For this to work, all that is to be done is to follow the provided steps:

1. Create a Facebook Developer Account

After creating it, you’ll acquire the ‘Add a New App’ option. All you have to do is, type your name and email id. After you click continue, you’ll see a new page with a bunch of tiles or icons of ‘products.’ Find the tile that says ‘Marketing API’ and further click on ‘Set Up.’ This is how your app will have access to the Marketing API.

2. Visit the ‘Graph API Explorer Tool.

In the upper left of the screen, you’ll be able to look at a dropdown that says ‘GET.’ Simply update it to ‘POST.’ You’ll currently see the parameters segment spring up beneath it. Additionally, in the input section to the right of the API version (“v6.0”), replace the given sequence ‘00000000000’ with your ad account ID like this – ‘act_00000000000/custom audiences. Copy and paste the given line. 

Next, Click ‘Add Parameter’ under Params present on the left side of the screen. Add the following parameters:

  • Key: subtype
  • Value: LOOKALIKE

Add the following parameters as well by clicking on ‘Add Another Parameter’:

  • Lookalike_spec

Categories
Facebook Ads

Facebook Ad Sizes and Specifications 2022 | The Complete Guide

Creatives are an essential part of the advertisement that expresses thousands of words to the users. Facebook recommends the best ad sizes and specifications for the better performance of the ad.

You need to update the ad creatives dimension to display the ad on Facebook.

On Facebook, we can mainly use the creatives in the form of:

  • Image
  • Video
  • Collection
  • Carousel

Facebook Image Ad Sizes and Specifications

Images are primarily used creatively in terms of Facebook ads. Most advertisers choose an image to express their product/service to the users, and the image should be designed well, which must grab the user’s attention.

Images in Facebook ads are used in different destinations like Feeds, Collections, Carousels, Marketplaces, Stories, etc., with display formats of either Desktop or Mobile. Facebook allows only 20% text on the image. You can check the text on your image with this tool.
https://www.facebook.com/ads/tools/text_overlay

Images:-

1. Facebook Feed Images

The ads are displayed in the news feed of Facebook, where usually we see the posts of the users.

Facebook Feed Image

Design Recommendations

  • File Type: jpg or png
  • Image Ratio: 1.91:1 to 4:5
  • Recommended Resolution: Upload the highest resolution image available.
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1 to 1:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

2. Facebook Instant Articles Images

Instant Articles are the article that opens on Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles images

Source: Facebook

Design Recommendations

  • File Type: jpg or png
  • Image Ratio: 9:16 to 16:9

With Link

  • Images cropped to 1:1
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

3. Facebook Marketplace Images

Facebook marketplace images

Source: Facebook

Design Recommendations

  1. File Type: jpg or png
  2. Image Ratio: 9:16 to 16:9
  3. Text: 125 characters

With Link

  • Images may be cropped to 1:1
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

4. Facebook Right Column Images

Right column ads are only shown on the desktop, and these ads are placed on the right-hand side of the Facebook interface.

Facebook Right Column Images

Source: Facebook

Design Recommendations

  • Image Ratio: 16:9 to 1:1
  • Text: 125 characters
  • Recommended Resolution: at least 1,200 x 1,200px
  • Headline: 25 characters
  • Link Description: 30 characters

5. Facebook In-Stream Video

Facebook In-Stream Video

Source: Facebook

The in-stream video advertising placement allows advertisers to display a short video of the users, which is hardly a 5-15 seconds video.

Design Recommendations

File type: jpg or png

  • File type: jpg or png
  • Image Ratio: 1.91:1 to 4:5
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1 to 1:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

6. Facebook Stories

This is a short clip, and it can be an image or a video.

Facebook Stories Images

Source: Facebook

  • Minimum Width: 500 pixels
  • Image Ratios: 1.91 to 9:16

Image Aspect Ratio

  • Minimum Aspect Ratio: 90×160
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

7. Facebook Search Results

Like any search engine, Facebook also displays results when a user tries to find any keyword on the search bar. Some ads are also shown in search results.

Design Recommendations

  • Image Ratio: 1.91:1
  • Text: 125 characters

With Link

  • Image Ratio: 1.91:1
  • Recommended Resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Minimum Image Width in Pixels: 600
  • Minimum Image Height in Pixels: 600
  • Aspect Ratio Tolerance: 3%
Facebook ads

Source: Facebook

8. Instagram Stories

It is a short duration story. Both images and video clips can be used in Instagram stories.

Instagram Stories

Source: Facebook

Image Ratios: 9:16 and 16:9 to 4:5

Technical Requirements

  • Mobile

Image Dimension

  • Minimum Width: 500 pixels

Image Aspect Ratio

  • Maximum Aspect Ratio: 90×160
  • Aspect Ratio Tolerance: 0.01

9. Instagram Feed Ads

These ads are shown in the feed area of Instagram.

Instagram Feed Ads

Source: Facebook

Image Dimension

  • Minimum Width: 500 pixels

Minimum Aspect Ratio

  • Minimum Aspect Ratio: 400×500
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

10. Instagram Explore Ads

The ads in Explore are shown the same as the Instagram feed.

Instagram Explore Ads

Source: Facebook

Image Dimension

  • Minimum Width: 500 pixels

Image Aspect Ratio

  • Minimum Aspect Ratio: 400×500
  • Maximum Aspect Ratio: 191×100
  • Aspect Ratio Tolerance: 0.01

11. Audience Network Native, Banner, and Interstitial

Audience network

Source: Facebook

With Link

  • Image Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
  • Resolution: at least 398 x 208px
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description (optional): 30 characters

Technical Requirements(Mobile)

  • Audience Network Banner
    • Single Image Ad
  • Audience Network Interstitial
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
      • Image Aspect Ratio
        • Minimum Aspect Ratio: 90×160
        • Maximum Aspect Ratio: 191×100
  • Audience Network Medium Rectangle
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
    • Image Aspect Ratio
      • Maximum Aspect Ratio: 191×100
  • Audience Network Banner
    • Single Image Ad
  • Mobile (Full width)
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels
  • Audience Network Native
    • Single Image Ad
      • Image Dimension
        • Minimum Width: 398 pixels
        • Minimum Height: 208 pixels

12. Messenger Inbox Ads

These ads are shown on Facebook messenger.

Messenger Inbox Ads

Source: Facebook

  • Image ratio: 16:9 to 1:1 
  • Text: 125 characters

Technical Requirements

  • Mobile
    • Messenger Inbox
      • Single Image Ad
        • Image Dimension
          • Minimum Width: 254 pixels
          • Minimum Height: 133 pixels

Video:-

1. Facebook News Feed Video Ads

These are video ads that are shown in Facebook feeds. Always use high-resolution videos for the ads with audio. The thumbnail image of the video should not be more than 20% of the text, reducing ad delivery.

Facebook News Feed Video Ads

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Optional but recommended
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Desktop
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100
  • Mobile
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration: 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

2. Facebook instant articles videos

Instant Articles are the article that opens inside Facebook, and it opens 4x faster than a website which decreases the bounce rate. News and content/blogs are published in this section.

Facebook instant articles videos

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 minutes
  • Video Captions: Not available
  • Video Sound: Optional
  • Vertical videos may be masked to a ratio of 4:5

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Mobile
    • Instant Articles
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 1 second(s)
          • Maximum Video Duration : 241 minute(s)
        • Video Dimension
          • Minimum Width: 120 pixels
          • Minimum Height: 120 pixels
        • Video Size
          • Maximum Video File Size: 26GB
          • Minimum Video File Size: 1MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 100×400
          • Maximum Aspect Ratio: 400×100

3. Facebook In-Stream Video

The in-stream video advertising placement allows advertisers to display 5 to 120-seconds of video ads to users who watch videos on Facebook.

Facebook In-Stream Video

Source: Facebook

  • Video Ratio: 16:9 to 9:16, 16:9 recommended
  • Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
  • Video File Size: 4 GB Max
  • Video Length: 5-120 seconds
  • Video Captions: Optional
  • Video Sound: Optional, but strongly recommended

Technical Requirements

  • Desktop
    • Facebook In-Stream Video (Desktop)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration: 16 second(s)
  • Mobile
    • Facebook In-Stream Video (Mobile)
      • Single Video Ad
        • Video Duration
          • Minimum Video Duration: 5 second(s)
          • Maximum Video Duration: 16 second(s)

4. Facebook Marketplace

Facebook Marketplace

Source: Facebook

  • Video Ratio: 9:16 to 16:9
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters 
  • Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

5. Facebook Stories

These ads are shown in the Facebook stories, and it lasts for 5 seconds.

Facebook Stories

Source: Facebook

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%
  • Video Ratios: 1.91 to 9:16
  • For videos under 9:16: Colored gradient bars are rendered above and below. Content from the “Text” field is placed below the video.
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Facebook Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
          • Maximum Video Duration For Playable Ads: 16 second(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 90×160
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01

6. Facebook Search Results

Facebook Search Results

Source: Facebook

Design Recommendations

  • Video Ratio: 1:1
    • Horizontal 16:9 – Not recommended
    • Square 1:1 – Recommended
    • Vertical 4:5 – Accepted but not recommended
    • Full Portrait 9:16 – Not accepted or recommended recommended
  • Video File Size: 4GB Max
  • Video Length Minimum: 1 second
  • Video Length Maximum: 240 Minutes
  • Video Captions: Not supported
  • Video Sound: Optional but recommended
  • Text: 125 characters

With Link

  • Headline: 25 characters
  • Link Description: 30 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

7. Instagram Stories

Instagram Stories

Source: Facebook

Design Recommendations

  • Video Ratios: 9:16 and 16:9 to 4:5
  • Video Length: 1 to 120 seconds
  • Video Captions: Optional
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Instagram Stories
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration : 2 minute(s)
        • Video Dimension
          • Minimum width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Option 1
            • Minimum Aspect Ratio: 400×500
            • Maximum Aspect Ratio: 191×100
            • Aspect Ratio Tolerance: 0.01
          • Option 2
            • Maximum Aspect Ratio: 90×160
            • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

8. Instagram Feed

Instagram Feed

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Two rows of text will display.

Technical Requirements

  • Mobile
    • Instagram Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

9. Instagram Explore

Imstagram Explorer

Source: Facebook

Design Recommendations

  • Video Captions: Optional
  • Video Length: 1 to 120 seconds
  • Text: Only one row of text will display

Technical Requirements

  • Mobile
    • Desktop News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels
    • Mobile News Feed
      • Single Video Ad
        • Video Duration
          • Maximum Video Duration: 2 minute(s)
        • Video Dimension
          • Minimum Width: 500 pixels
        • Video Size
          • Maximum Video File Size: 30MB
        • Video Aspect Ratio
          • Minimum Aspect Ratio: 400×500
          • Maximum Aspect Ratio: 191×100
          • Aspect Ratio Tolerance: 0.01
        • Video Thumbnail
          • Image Dimension
            • Minimum Width: 500 pixels

10. Audience Network Native, Banner and Interstitial

Audience Network Native

Source: Facebook

Design Recommendations

  • Video Ratio: 16:9 to 9:16 (full-screen vertical), 9:16 recommended
  • Video length: 1 to 120 seconds
  • Video File Size: 4GB Max
  • Video Captions: Not available
  • Video Sound: Optional

Technical Requirements

  • Mobile
    • Audience Network Interstitial
      • Single Video Ad
    • Audience Network Medium Rectangle
      • Single Video Ad
    • Mobile (Full width)
      • Single Video Ad
    • Audience Network Native
      • Single Video Ad

Carousel:-

1.Facebook Feed

Facebook Feed

Source: Facebook

Design Recommendations

The carousel ad allows advertisers to showcase up to 10 images or videos within a single ad, each with its link. 

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link Description: 20 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

2. Facebook Right Column

Facebook right column ads

Source: Facebook

Design Recommendations

  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video file type: Supported file formats
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Headline: 40 characters

3. Facebook Instant Articles

Facebook Instant Articles

Source: Facebook

Technical Requirements

  • Aspect Ratio Tolerance: 3%
  • Minimum number of cards: 2
  • Maximum number of cards: 10
  • Image file type: jpg or png
  • Video maximum file size: 4GB
  • Video length: up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: at least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link Description (optional): 20 characters

Technical Requirements

  • Aspect Ratio Tolerance: 3%

Collection:-

1. Facebook Feed

Facebook Feed

Source: Facebook

The Collection is an ad format that makes it simple for users to find, browse, and purchase products from their mobile visually and easily. It mainly includes images and videos.

Design Recommendations

  • Image or Video: a ratio of 1:1
  • Headline: 25 characters
  • Text: 90 characters

2. Instagram Feed

Instagram Feed

Source: Facebook

  • Image or Video: This asset must have a ratio of 16:9 to 1:1
  • Headline: Not visible on Instagram Collection ads
  • Text: 90 characters

Conclusion:

This is a complete guide about the Facebook ad sizes and specifications for 2022. Do follow this ad size because the Facebook ad team highly recommends this. 

This guide will be beneficial for stopping you from making mistakes while choosing the dimension of the creatives for the Facebook ads.

Categories
Facebook Ads

Facebook Ads Webinar 25th Feb 2021



Do you want to learn how to do Facebook ads profitably? What is the best way other than to learn from the experts themselves, even if you are already into Facebook ads, we bet you will still learn new things for your business or clients.

This is a learning opportunity for everyone, when you know the experts in the Facebook ads field are themselves providing you the quality information from their experience that you need, you know that you are in safe hands, and at what cost? NOTHING!  It’s completely free.

Major Benefits :

  • More than 5 hours of hyper-focused speeches, questions, and answers will help bring your business to the next level.
  • You will be closer to leading marketers and brands than ever before, from the comfort of your home.
  • You will learn non-standard ad launch strategies and trends that few people know and even fewer use.

Speakers

  1. Tim Butara 
  2. Vincent Guittet 
  3. Janet E Johnson
  4. Anton Viborniy
  5. Christoper Salem 
  6. Dennis Yu
  7. Tristan Parmley
  8. Hannah Parvaz
  9. Petru Lacob

Schedule

Thursday – Feb 25 

9.45 am – 10.00 am (ET)

Full Schedule Mentioned here.





Topics Covered 



  • Creative Best Practices: How to get the most out of your Facebook Ads
  • Building ads at scale with no-code
  • Cost-Effective List Building with Facebook and Instagram Ads
  • Next-generation of integration platforms
  • The NEW One Minute Video Strategy for INCREDIBLE Facebook Ad Performance in 2021
  • Become a Trusted Advisor in Your Online Business
  • How to find your ideal audience with paid ads

REGISTRATION IS FREE! So what are you waiting for?

Book your seat now and be a part of one of the most valuable webinars on Facebook ads in 2021.  

REGISTER NOW!







Categories
Facebook Ads

How To Set Up A Facebook Messenger Ads Campaign?

People often ask if advertising on Facebook has any benefits? The answer is, without a doubt, A big yes!

How can you undermine the benefits of a platform with over a billion users?

Being a brand selling a product or service, you must understand the immense opportunity you have in this technological era to reach out to the audience in the best way possible.

When you can be a hot topic for people’s conversation, why won’t you grab this chance?

Facebook has a whole box full of tools for realizing your advertising strategies. You can always employ these tools to achieve your goals and become the brand you always want. 

Facebook ads can be a vast term and here is a quick categorization for this.

1. Click to messenger ads

You can start a conversation as quickly as this. This is similar to Facebook ads in appearance. It also has a CTA button that calls the customer to send a message or ask a question.

This way, you can directly chat with the potential customer and give him the status of the permanent customer. This way can be prompt in answering their queries.

2. Sponsored ads

These are the ads that appear as a messenger inbox ping to your subscribers. All those who have had a talk with you in the past, can re-target them and remind them of browsing your products.

This way you can entice them once again to shop at your website. It’s a quick way to remind your customers of the amazing experience they had by shopping with you.

3. Messenger home placement ads

So these are the paid advertisements that appear inside your messenger along with your other conversations. Messenger home ads appear on the Homes tab of the Messenger App.

When you place your ad on the homepage you get the opportunity to target the cold audience and increase the conversion rates.

The following are the steps to set up a messenger home ads campaign. This option is offered by Facebook on a global basis. So no matter where you live you can take the benefit of this amazingly useful option.

This is a relatively easy process as facebook messenger ads setup can be done in less than a few minutes. That’s true!

While your Facebook Business Manager account is active, don’t hesitate to jump into this world of unlimited opportunities.

4. Choose the campaign objective 

To begin with, you must open the Facebook ads manager where you will have to select the campaign objective.

You can either go for traffic or conversions objectives. If you want to run home screen ads, select the target audience.

Here you can create a new audience or choose a previously saved audience. You can also go for the lookalike audience which you have created previously. With this, you can also target the cold traffic and increase your customer base.

5. Choose ad placements 

Now you need to select where your ad will appear. Under the Edit placements option, you can choose the location of your ad. For the Homes option, you can check under the messenger tab and select it.

You can also go for an automatic placement that leaves all this hassle to Facebook’s lot.

6. Budget and format

Now is the time to choose your budget and schedule. You can now create the ad for the Facebook page through which the ad will be delivered.

You have to select an ad format here whether it’s a carousel, single image, a single video, or a slideshow.

7. Adding functionality for Messenger

Under the link section, you have to choose the destination of your ad. Then you can choose the URL of your website.

If you want to start a conversation inside the messenger, your objective here is to choose the Messenger option. You will have to fill up the details like the headline, text, News Feed, link descriptions, etc. 

8. Messenger content

Now you have the option to set up the Messenger content to create the message that will be shown when the customer starts a conversation.

To achieve this you can either create in the quick creation Tab on the Javascript Object Notation creation tab.

The javascript Object Notation creation requires you to do some coding here. Third-party automated chatbot programs are used here.

But if you want to skip the hassle of these codes, then you can jump to the quick creation tab where you can include a private message like a greeting and get the conversation started. You also have an option to choose a new image. 

If you want to choose the buttons, either quick replies as the CTA buttons or you can create your own.

You can preview in the Messenger App to see how everything is working. When you are done, you can just click done on the bottom right corner and place your ad.

Now that you have your ads live, you can always view their performance and analyze their return. For this, head on to the messenger manager and choose the “messenger engagement”.

Creating a successful ad campaign would add to your sales account. There is a simple thumb rule to make these consistently profitable campaigns “Keep analyzing and optimizing”.

Categories
Facebook Ads

Benefits of Using Facebook’s Value-Based Lookalikes

Facebook Lookalike Audience helps you reach new with similarities resembling our current customer pool.

Facebook is a powerful tool for attracting new customers and working with the existing ones.

The advertising manager allows us to customize advertising flexibly and get maximum results from it.

Popular platform tools are custom audiences. Let’s focus on Lookalike Audiences in more detail.

What is a Lookalike Audience?

These are the audience that has databases of similar users based on ours. We can use several sources for this, which makes the tool flexible and effective.

Lookalike Audiences delivers significant results given that this type of user is initially more likely to be interested in businesses like yours, and you as an advertiser do not need to run ads without careful consideration.

Benefits of Lookalike Audience: 

1)Getting Double Value

Knowing that a certain type of Ad appeals to that kind of audience, you can make it work harder by using it to create another target audience, one with a similar likelihood of converting.

2)Size Flexibility of audience

When creating a lookalike audience, we can determine how closely the lookalike audience matches the original custom audience.

In other words, if we want the new audience to share 80% of the source audience’s traits, you are going to end up with a far narrower audience that is much more accurately targeted.

3)Monitors Performance

This audience tracking allows us to optimize your campaigns and understand which ads and affinity options are doing good. We can respond timely in the process of conducting advertising campaigns because the budget becomes more flexible.

4)Improves Return On Investment(ROI)

When ads perform well within the target audience, it shows that it is the most relevant to that particular audience and hence improves the ROI.

It will give a good quality score which in turn costs less.

And here, we have the top reasons for using Facebook lookalike audiences for the Facebook ads campaigns and skyrocket your sales.

Categories
Facebook Ads

How To Increase Mobile App Installs Using Facebook Ads

Facebook is a tremendous way to connect to people. It has made it possible to go beyond the geographic boundaries and connect with people from around the world.

With facebook there is no restriction of boundaries , caste, culture , gender etc. facebook has made it possible to not just connect with new people but also follow their likes and dislikes, know their habits and places they visit.

There are other advantages  of facebook that have enabled businesses to build their customer base.

This can be of immense advantage to a business who is always thriving to expand its customer base. A company would want its products to reach people who are actually interested and who are likely to buy them.

Driving the right traffic to your website and taking them down the sales funnel is the ultimate goal.

Whether its a physical product or a web application or intangible products, facebook is making marketing very easy and strategic. There are hundreds of aps which have taken this route to maximise their number of downloads.

Web applications provide some service. This needs to be explained to the users. The advantages of a web application include the user interface, easy to use functionality, and importance of its operations in everyday life.

App install using Facebook ads

All this can easily be conveyed through posts on a dedicated page or banner ads that are shown across the platform.

Given the narrow targeting for around a billion individuals on facebook, promoting apps on facebook is no less than a smooth journey. There are numerous opportunities to leverage this big asset.

Steps to create Mobile App Install Campaign

 The facebook ads provide excellent tools to analyse the statistics. There are tools which help businesses to set up an environment that attracts customers and promote their products. These enable to create a brand image through a platform where one person is connected to other hundred or more people.

Here are some ways to get started with the process.

  1. Create your page

Create a page on facebook that you will use to convey all information regarding your mobile app. Enter in all the required information. Choose the right category to which your business is closely related.

The category brand or product suits the best in this case. Now fill in the name of your app, upload photos etc. now you have successfully created a page.

  1. Create advert account

Once you have created your page on facebook, the next step is to create an advert account. This will help you begin with the advertising part. The advert account is easy to create. Just click the create advert account option in the top right menu. Choose the objective of advertising. Get more app installs in this case.

  1. Making advert set

Now it’s the time to create an advert set for your ads campaign. This is the wider term that would include multiple ads. To start this, choose the platform on which your app works. Also, define the minimum operating system requirement to use your mobile app.

Next, the page asks you to choose the network type of user. If your app size is larger near to 100 MB and broadly for iOS users then you would want to choose Wi-Fi. 

  1. Define your target audience and using lookalike algorithm

Narrowing down the audience that is most desirable to be shown the ad, will help you use the ad budget in the most efficient manner. The audience is defined in terms of age group, residing in certain geographical areas, speak certain languages etc. this would be a character sketch of a customer who would be interested to download your app.

Lookalike algorithm uses this data to show ads to the people who are close to your definition. The people are identified by this algorithm to make the ad even more effective and improve the chances of mobile app install.

  1. Set up a budget and goals

It’s always important to set a budget for your facebook ad campaign. This would help you determine the performance of the ad and define accurately the cost spent for each download. You can choose a daily budget for the ads or a lifetime budget.

The daily budget allows Facebook to run ads on a daily basis until the daily cap is reached. If you go for the second option, then Facebook will keep running your ad throughout the period that you have defined.

To make your ads even more effective, you can schedule your ads. This means that facebook shows the ads only in those hours when it experiences high traffic. Advertising in low traffic hours would result in less installs.

  1. Optimizations

Optimizing your ad campaigns can have a great impact. You can optimize your ads for the link clicks or for the app installs. If you have an attractive landing page and enticing description then you can invest in the link clicks.

This will show the apps to the people who would most likely click your ad. App installs generally cost more but have a higher probability guaranteed installs. You can choose between manual or auto bidding that helps decide the charge for each ad on facebook. 

Relevance score is the parameter that tells you how well your ad is doing and what percentage of people are actually liking it. The positive feedback amounts to a higher relevance score.

Comply by the guidelines to show ads and text used in it. You can show different ads in an alternative manner. This would help you avoid the burden of ad fatigue.

  1. Make your ad creative

Making your ad more interactive and appealing would help the shoppers grasp it at the first glance. a lot of information and a chaotic ad is big no. your ad must be fascinating. It should have an attractive design.

Videos, graphics and much more can be leveraged to take your ads to a new level. This kind of appealing ads tend to reach millions in a matter of a few hours.

Facebook’s carousel option is something that you would like to use. It helps you show all the app operations. Adding a CTA button can prompt a user to try your app once. These compel the user to click and experience the unmatched with your mobile app install.

This process helps businesses to start off an ad campaign on a digital platform. Facebook with its nearly 12 billion users brings businesses to fore front and promote their products, apps, websites and services.

This never before opportunity is the best strategy to grab a global image for your mobile app and become the master.

Categories
Facebook Ads

How To Get Facebook Blueprint Certification Easily?

Before we dive into the steps on how to get Facebook blueprint certification, let’s first understand what exactly facebook blueprint certification is. 

In simple words, the Facebook blueprint is an e-learning platform often defined as a free online training program for advertising on Facebook and Instagram. It usually consists of 90 courses which can be taken in 15-50 minutes, all you need to do is Facebook login to start learning.       

Facebook

Facebook blueprint is quite helpful for digital marketers, in terms of keeping oneself updated with facebook’s portfolio of tools and ad formats. If you’re looking forward to polishing your skills in particular aspects like from generating leads to promoting an app facebook blueprint certification is the right platform for you. 

What are the requirements for Facebook ad marketing?

First of all, the candidate has an option given for the mode of examination to choose from. He/she can choose to take the test in person or online but it is important to choose a date for booking the same.

Choose a suitable location as per your convenience and then pay for the exam. In a case, where you are taking the exam online, it is very important to schedule an exam time. 

Facebook exam whether online or in-person goes for a duration of 75 minutes. If you have decided to take the test online then make sure you download a secure browser.

The proctor will inspect your testing environment through webcam and monitor you, while you’re taking the exam. Whereas, in-person exams are conducted at the local Pearson VUE professional testing center. The locations are available globally. 

Talking about the prices, the exam fees are the same for the online and in-person exams. It is important that you have a valid identification proof.  The examination is available in different languages like English, Spanish, Portuguese, Japanese, and traditional and simplified Chinese.

Here is more information about the cancellation policy, if you want to cancel your exam and you do it 24 hours before your exam, you’ll get a full money refund, if you fail to do so it’ll be the opposite. Moreover, you also have an option to reschedule. 

How to select the right certification?

If you’re thinking it just like any other exam you have to appear for, you’re wrong. Facebook blueprint certification offers exams based on different levels varying on the type of skills you have. 

Facebook blueprint
  • Exam 400-101 is for Facebook Certified Media Planning Professional:

This exam is conducted to evaluate how you design Facebook marketing strategies. Test takers are expected to design a Facebook advertising campaign, including a budget and bidding strategy, choosing proper placements and objectives, and monitoring the results of the campaign. 

  • Exam 410-101 is for Facebook Certified Media Buying Professional:

This exam tests facebook ad-buying knowledge of the marketers including policies, tools, and best practices. 

  • Exam 500-101 is for Facebook Certified Marketing Developer:

This test is conducted to check the developer’s ability to form a business manager account, integration of the Facebook Pixel, and troubleshoot pixel and catalog integration. 

No, this is not the end yet. Below mentioned are the two advanced level exams you can take after completing the Certified Marketing Developer Exam. They are stated as follows: 

  • Exam 510-101 is for Facebook Certified Advance Marketing Developer:

Installation of Facebook SDK for Android and IOS to troubleshooting issues with SDK is examined in this test.

  • Exam 520-101 is for Facebook Certified Advertising API developer:

This test is conducted to check the developer’s knowledge of configuring and troubleshooting Facebook API integrations. 

When you’ve finalized the exam you want to go for, it is important that you keep time aside for the preparation of the same. 

Take the practice exam

Here comes the best part! If you’re worried that you have zero clues about the exam, how it’ll be, have no idea how and in what way to prepare for the exam, go for the practice exam tests. 

Each exam has a free 30 minutes question practice test for you. These tests will give you an idea about the structure and scope of the test. You can find these on the main page for each exam. Why wait now? Start preparing!

Facebook ads

Get your badge and publish the result

Since you’ve finally passed the Facebook Blueprint Certification exam, it is now time to tell the world about your achievement! 

When it’s all about your achievement, you should do it loud and clear! Publish the digital badge on professional platforms like LinkedIn. This way people can see your hard work and also have an idea about Certification.

To conclude, this certification shall add more sparkles to your profile in professional terms. Hard work and dedication not just gets you certificates but also adds more weight to your professional profile appearance. 

We wish you good luck with your test! 

 

Categories
Facebook Ads

Free Tools For Building High Converting Creatives For Facebook Ads

It is said that change is good, indeed it is when the change is introduced on social media. As social media continues to rise and create a huge difference in the world, it is quite obvious to see changes in them by time.

Of all the social media channels/platforms one social media platform has been the king of social media, Facebook. It has been such an influential platform in almost all aspects.

As time never remains the same so do the online trends. Facebook has brought some changes in online marketing, let’s dive into more detail of the same. 

Facebook has accounted to have a monthly user base of 1.71 billion, per their recent earning calls. Back in 2004 when Facebook was launched it was immersed by the marketers introducing and building their business pages, creating store-fonts, or even getting into a competition to get most of the fanbase likes! Below mentioned are the new changes in Facebook marketing: 

Facebook advertising

1. No video, No interest :

Video has become one of the most significant yet important elements of its feed especially. As video has become a key aspect of this site, it boosts up facebook’s growth making it a great competitor to Youtube. A trend of new formats like a 360-degree video is also being highly utilized by people. 

Also, Facebook live video is being widely loved by the “FB users.”

2. Content:

It is quite undeniable that in the past users only visited a website just to check the news and watch movie trailers, listen to songs, etc., but Facebook has changed this pattern too!

All of the content users are put all together in one place i.e Facebook News Feed, this is how the Facebook users keep coming back and refreshing the feed for the latest updates. 

3. Exploring and targeting audience:

Facebook has made it quite easier for brands to represent themselves in front of the audience in an easy yet simple manner. It has made the brand to present itself in front of the relevant users, varying from age groups, income to geographic locations marketers are able to reach out to the interested audience in an easier way than ever before!

Top four creative design tools:

  • Canva:

Being at the top of the list amongst all the design tools is for a reason! Canva is the top preference for the majority of marketers. When it comes to choosing a favorite image editing tool on market Canva has been unbeatable. Its features and templates have been the most appreciated thing by its users. 

Canvas allows you to export files directly to your computer or social media and the templates are almost unlimited. Once you’ve created a free account from the homepage, you’ll get access to the dashboard.

Canva

Right from there, you can start exploring options that Canva has for you! You can start from creating graphics to creating presentations, magazine covers, resumes, Facebook and Instagram posts, blog titles, logos, etc.,  

You can use canvas to create social media images or great headers for your next blog, keep exploring the creative options!

  • Crello:

Crello has a leading reputation for being the best professional design graphic software. This software can help you in creating stunning designs for print materials, digital ads, and social media posts, and even animated graphics.

Crello has unlimited options of free images, fonts, templates, and animations. It also helps in making tutorials and guides. 

Crello
  • Pixlr:

Pixlr is a treasure, especially for the beginners! An alternative to Adobe Photoshop, Pixlr has over 500 million users. It is a hassle-free software that can be used by downloading it on iPhone or Android devices and even on an internet browser.

Pixlr provides a free vector editor and groups of free fonts, graphics, and stock images. It supports top five formats .png, .jpeg, .bmp, .tiff etc.

Pixlr
  • Snappa:

Snappa is the kind of software that will allow you to design like a pro! Snappa is not complicated, it is a software that has set up the design process in the form of steps.

You can find image dimensions whether it’s for your blog, ad, email or even social media platform. Don’t hesitate to take advantage of over 5,00,000 beautiful, high-quality stock photos in seconds. 

To conclude, most of the tools as mentioned above have a number of themes, icons, and tools available.

Snappa

It’s best if you start from Canva, use Snappa if you want high-quality icons and Pixlr for the best photoshop-quality features without buying any pro version.

Which one is your favorite for designs and marketing? Feel free to share your feedback. 

Categories
Facebook Ads

How To Use Facebook Audience Insights For Precise Ad Targeting

While doing Facebook ads it is good to target people who are interested in a particular niche. By targeting irrelevant interests or choosing a broad audience on Facebook may be a waste of money. 

Now the question arises on how we can do this or how we can find the relevant audience to target. Follow the steps below to understand this approach:

What is Facebook Audience Insights?

Facebook gives a tool called “Audience Insights”. This tool is useful to find the relevant audience according to their behavior, demographics, and interest.

Let’s learn how to use Facebook Audience Insights?

1. Go to your Facebook ad manager.

2. Click on “Ad manager”

3. Find the “Audience Insights” and click on it.

Facebook Ads Manager

4. Choose an audience to start

Here there are two options of which you can select one:

  1. Everyone on Facebook: It describes learning the nature, behavior, and interest of the new people who are connected on Facebook.
  1. People connected to your page: It describes to learn the nature, behavior, and interest of the audience who is already connected with your page.

In this guide, we are going to choose “Everyone on Facebook” to find the nature of the cold audience.

5.  Select the country where you want to advertise and enter the interest according to the niche.

I am working in the bodybuilding niche and targeting the USA so I have entered the “All United States” as a country and bodybuilding as an interest.

Audience Insights

6. Let us check what FAI (Facebook Audience Insight) stats show for building interest in the United States

6.1 Demographics 

  1. Gender: 56% of women and 44% are interested.
  2. Age group: 25-34 age bar of people is highly interested.
  3. Relationship status: 36% of people are single.
  4. Education Level: 66% of people are in college.
Facebook Audience

6.2 Job Title

The job title describes what kind of job title people have who have shown interest in bodybuilding who are in the US. The following picture describes those who have a job title of sales, Food and Restaurants, Healthcare, and Medical Services are more interested in bodybuilding. 

Facebook Audience Insights

6.3 What kind of page the filtered audience liked:

a.FAI shows the top ten categories of the page which they liked.

Facebook Audience

b. Here are the top ten pages liked by the audience of bodybuilding interest in the US.

Tip: The higher is the affinity, the higher is the relevance of the audience corresponding to the interest.

7. Check the location and language details in the “Language” tab.

You’ll check the details for top Cites, top Countries, and top Languages that are speaking for the target audience.

7.1 Top cities

You can see in this example that people from New York and Los Angeles are more interested in bodybuilding rather than other cities. So we can focus on these top cities for precise targeting.

Facebook Audience

7.2  Top countries

Here it is using the US because I’m only advertising in the US. If you are advertising in many other countries then you can take the idea of people of which country is more interested.

People on Facebook

7.3 Top Language

Here is the list of top languages spoken by people who are interested in bodybuilding. You can see English(US) is top-rated.

Facebook Audience

8. Check the Activity and Device details

Audience Insights

8.1 Frequency of Activities

Here you can check the activities performed by the selected audience from 30 Days. 

You can see in the above image 36 people click on the ads.

8.2 Device users:

Here you can check which device mainly the audience is using. Like iPhone, android phone, windows phone, desktop, etc.

In the above image, most people are using the iPhone/iPod.

Conclusion:

The more precise/ narrow the audience you can choose, the size of the audience will decrease, and you will get a more refined audience that will work better.

If we talk about this in simple language, our motive should be to advertise the product to refine/filter the audience, not to be broader. If we choose the broad audience the conversion rate may get low and we would not be able to figure out which people are giving us the conversion. 

Categories
Facebook Ads

Top 5 Metrics For Facebook Ecommerce Campaigns

Just setting up an eCommerce store and running Facebook ads for it, doesn’t mean that you will earn a lot of money. Facebook gives a lot of data to analyze the campaigns. But the key is in our hands that we have to perfectly analyze and track the data in order to make the right decisions for a high conversion rate.

To run profitable campaigns on Facebook is mainly to correctly analyze the stats given on the Facebook advertising dashboard.

Not all the metrics are displayed on the Facebook advertising dashboard to analyze. So now the question arises where to find those metrics to analyze the more data. 

Below are the steps of it:Click on ‘Column: Custom’. 

1. Click on the ‘Customize column’.

2. Click on the ‘Customize column’.

Facebook business manager

3. Enter the name of the metric you want to track/analyze.

4. Check the checkbox(es).

5. Save and give a proper name to the custom metrics. So that in future you will not perform the same step to find these metrics.

6. Click on ‘Apply’.

Business manager

You can see now custom metrics are displaying on the Facebook advertising dashboard.

Facebook Ads Data

Let’s talk about which are the top 5 metrics for Facebook Ecommerce Campaigns on which we have to keep an eye on a regular basis.

1. Post Engagement

What is Post Engagement? This defines that, The total number of actions that people take involving your ads. For example, when users are liking your ad, commenting on the ad, sharing the ad, saving the ad, clicking on the ads, etc. These operations come under post engagement. This can only be done if the ads are really attractive, eye-catching, convey a fruitful message, etc. 

  • This metric itself tells you that the ad(s) you are running is really liked by people or not.
  • If the Post Engagement is low then CTR(Click Through Rate) will become low. 
  • If CTR is low it means fewer clicks on the ads.
  • Fewer clicks on ads mean minimum chances of conversion rate.

The clicks on the ads are directly proportional to CTR. The more clicks, the higher is the CTR.

Sometimes people give negative comments on the ads. 

Tip: Don’t delete that negative comment just hide the comment. By hiding the negative comment the social engagement will not decrease.

Facebook Post Enagagement

2. Checkouts

If the user likes your product and seems to be like that it is really a problem-solving product they will definitely proceed to add the product into the cart and initiate the checkout process by filing the shipping and billing details. Also, if you are offering them an exciting offer on the affordable price product people will not think twice to buy.

Getting the number of checkouts is not enough until they are under target cost.

Here how you can measure the cost per checkout:

Cost per checkout = ad spent / total of checkout

3. Purchase

This defines the number of purchase events tracked by the pixel on your website and attributed to your ads. 

This metric displays the number of purchases resulted from the ads. 

Let’s take an example, by looking at the number of purchases occurring today gives you the idea that which ad is performing well ow which is not. But keep in mind don’t make any quick action just only looking at a one-day data. Look on the past stats of purchase(almost 7-10 days), analyze it and then take the suitable action of either to pause the ad or to continue it.

Sometimes this kind of scenario also occurs that is, suppose there are too many checkouts but few purchases or no purchase. there may be some major reasons behind that. Some of them may are:

  • Maybe the user is stuck when they trying to increase or decrease the quantity of the product.
  • Maybe loading speed from the checkout page to payment info page may be slow.
  • Maybe the checkout page is asking for too much customer details which the customers is not willing to fill(link DOB, Occupation, Annual Income etc).

If you feel above points are may affecting the purchase then you can get optimise the website from any expert developer for better performance of the website.

Website Purchase Data

Believe me, if the numbers are good enough in the purchase section at least you can take a calm breath. But the game is not over here. The other main metrics are still pending to review and analyze.

4. Cost per Acquisition (CPA)

Cost per Acquisition (CPA) is sometimes also called cost per purchase. It defines that the average cost of per purchase.

Here how you can measure the CPA:

CPA = ad spent / total of conversions

If you are getting a number of purchases but you can’t celebrate here the success until the cost per purchase is not under control as decided by you. 

Obviously, if the CPA is high it clearly states you are in loos but if CPA is low you are in profit.

So firstly, it is important to analyze the CPA at the campaign level which gives the idea of which campaign(s) is performing well.

Then further go into the adset and check which audience is performing well or which is not. Here you may take the further decision to increase the budget of a well-performing audience and on the other hand pause the adset(s)/ which are not performing well to eliminate the wastage of money.

5. ROAS(Return On Advertising Spend)

Return On Advertising Spend, (ROAS), is a marketing metric that measures the performance of a digital advertising campaign. Getting the number of purchases is not good until you get the ROAS as per your expectation. 

Suppose we are thinking to spend $100 a day and want to achieve a sale of $500. By this means you are expecting a ROAS of five.

Here how you can measure the ROAS:

Return on Ad Spend (ROAS) = conversion value / ad spent

 At the initial stage, you will be doing a lot of testing to find the winning audience and you may get low ROAS. Once will you find the winning audience you may scale to achieve the target ROAS. If the ROAS is high, the more profit you will get. So keeping an eye on ROAS, at last, is very important to make the business highly profitable.

Conclusion:

Analyzing the data is the skill in itself. Obviously, the above matrices are not enough to analyse the campaign performance. There are other important matrices too which we also have to track. 

If we talk in short about which are the other important metrics to track, then some of them are Impression, CTR(Click Through Rate), CPC(Cost per Click), CPM(Cost Per Mile / Cost per 1000 Impressions), etc.

However, the above five matrices are the leading matrices which you have to monitor on a regular basis for tracking the e-comm sale from the Facebook ads.

Categories
Facebook Ads

Lead Generation By Facebook Ads

“Lead Generation is a fair core activity to marketing” quoted Chris Brogan. Indeed it is, every business leader wants to generate leads. The difference is just that some of them are using traditional marketing and some of them are using digital marketing. There are many digital platforms available on today’s date to generate leads to hike the business revenue. 

Generating leads is not a thing that can be achieved overnight. But when you knack efforts on the right platform, lead generation can reach heights like a skyrocket!

One of the best options is  Facebook in terms of advertising. Approximately, Facebook now serves 2.37 billion monthly active users. Facebook has a huge database of its users. By advertising on Facebook, we can target specific people who may be interested in our product.

Let’s talk about How to efficiently utilize the Lead Generation Ads by Facebook

As our objective is already clear, we want to generate the leads for the business model. So we have to select the “Lead Generation” as the objective for doing lead generation ads.

Facebook Ads Manager
  1. Find your ideal customer

 Statistics reveal that in 2019 approximately 2.5 people were active on Facebook. It is important to do audience research at the initial stage so that you don’t target the wrong audience in context to the subject. Facebook is giving us a very powerful tool that is “Audience Insight”. 

Here we can get the idea about the type of people who are interested in your niche, in the form that Facebook page they like, what is there sex, age group, and geographical area. We can write down on any sheet to remember this research to target further. 

You can also take help from Google what kind of audience is interested in your business model. The research will help to target precise audiences and the chance to convert them into the lead.

  1. Attract Your Customer with presenting OFFER

Undoubtedly it is no less than a fact that offers attract customers. Give your best and valuable offers/s in your ads. This may tempt the viewers to see the ad at least for a few seconds. The offer may be in the form of either any FREE gift, FREE eBook, or any free valuable thing which solves the user’s need. 

By giving such free offers, the user may take an interest in your ad and do sign up for your product. This is what is called a lead magnet process/method. After the lead magnet, you can show them paid products. Because the customer already knows you and is attracted to your Free offer. 

Let’s understand this with a small example:

Let’s suppose you are selling a 7-Day free Facebook lead generation course. ‘FREE’ is the offer which attracts the user. Assume that you have acquired 1000 leads from this lead generation ad. This phase is called a lead magnet.

Now you have acquired 1000 leads from a 7-day free Facebook course, you can now re-target these 1000 customers to sell your paid eCommerce Facebook courses. 

This phase is called a sales funnel. 

  1. Attractive Ad creative and ad copies

Let your ad be active and displayed on the front of the user. Now, why does the user engage with it? Your ad creative should speak about the value of your product. Your Ad copies and creatives really affect the CPC(Cost per Click).

Your Ad creative and ad copy should be eye-catchy. So design the ad creative in an attractive manner and write simple ad copies in simple English. 

Pre-Launching Phase: Before launching an ad on Facebook, make a  collection of primary text, headlines, descriptions, and creatives. 

Launching Phase:  Launch your first Facebook ad for lead generation by choosing the best creative ad copy from buffer media.

Post-Launching Phase: In this phase, you can test some different ad copies and creatives which were not performed well earlier. 

  1. Attractive Landing page.

Now the user clicks on the ad and moves to your landing page. Here it is a high chance that a user may convert into the lead if your content on landing is convincing and valuable. So provide more clarification on your product on the landing page which solves the user problem and suits this product/service best for him.

Here the user will make a decision whether he is interested in your product or leave the landing page. You may add some convincing popup windows to stop leaving the user so that he signs up for your service while leaving. 

  1. Download/Fetch the Leads

As you are getting the leads you can download the lead details. 

Following are steps to download the lead details:

  1. Click on the Facebook page.
  2. Click on the Publishing Tool.
  3. Click on the Lead Form.
  4. Click on the Download.

By these above steps, all the leads will download in excel format.

Facebook Page

Conclusion:

Once your Facebook lead generation campaign is successfully running and you are getting a good amount of lead, do communicate them via either email or telephone. Through this process, you can give more clarity of your business model and working process to the client for acquiring the leads. 

As your Facebook leads generation is kept on increasing the budget gradually to get more number of leads. By this you will acquire good email collection further the process will remain the same to pitch the client.

Categories
Facebook Ads

How To Create A Customer Lifetime Value Lookalike Audience

To spread the business more widely, social media is the best platform. When we are talking about social media, Facebook is always considered as the leading platform. Facebook has almost 1.45 million active users daily and nearly 2.45 million monthly.

Being a businessman if you are active on Facebook and not doing any kind of Facebook advertising you might be behind from your competitors. 

Today we talk about How to create a Customer Lifetime Value Lookalike Audience on Facebook. 

Before we create the lookalike audience CLV(Customer Lifetime Value), let’s come and understand what is Customer Lifetime Value and how to calculate it.

Customer Lifetime Value(CLV)

It is the prediction profit value that a user earns until the customer keeps buying from him or we can say that it is the total profit money which customers spend in your business to make you profitable until he is left buying from you. 

This simply reflects that, the longer the customer is buying from you, the more you will earn and get profitable.

How to calculate Customer Lifetime Value

Here we are going to explain the above definition with the numerical example.

Suppose there is a shoe store. They are selling each shoe pair at $50 with a 15% profit. On average, a person buys a single shoe pair twice a year for five years.

Lifetime Value

So above numerical states that if a person buys a single shoe pair twice in a year for five years he will give you $75 of profit over that period.

Now we discuss how to create a Customer Lifetime Value Lookalike Audience

1. Click on ‘Ad Manager’.

2. Click on ‘Audiences’.

Facebook Ads Manager3. Click on ‘Create a Custom Audience’.

4. Click on ‘Customer List’.

Facebook Audience

5. In this window, Facebook gives guidelines on how to make the CLV life and what are the Identifiers in the CLV file. Facebook only allows either an excel sheet or CSV(Comma Separated Value for uploading the CLV.

6. Download List Template: Facebook allows you to down a sample CLV excel sheet.

Facebook Audience Data

7. See Formatting Guideline: Facebook allows you to first see the formatting guidelines for CLV.

Facebook Guidelines

8. Import from Mailchimp: If you have the Mailchimp integration then you can directly fetch the customer file from Mailchimp.

Facebook Audience

9. Click ‘Next’.

10. Now Facebook is asking ‘Does Your List Include a Column For Customer Value?’

Yes: It means you have to enter the customer lifetime value column on your list.

11. No: Just continue without entering the customer lifetime value column.

Facebook Audience

12. Upload your CSV file here.

Facebook Audience

13. GIve the name of the audience.

14. Click on ‘Next’

15. Confirm Custom Value Column: Here Facebook asks to select the value for CLV.

Facebook Custom Audience

16. Edit data Mapping: Here you have to map the data accordingly to upload it.

Facebook Custom Audience

17. Create an LLA (Lookalike Audience)

Here it is the final step to create the LLA. Just click on ‘Create Lookalike’ the LLA will create.

Facebook Custom Audience

Conclusion:

In this guide, we learned about how to create a Customer Lifetime Value Lookalike Audience. Cloning the existing customers and targeting them will really generate the best revenue as per my personal experience. This LLA gives a great advantage to generate more purchases.

Categories
Facebook Ads

5 Reasons Why Your Facebook Ads Are Not Performing Well

Facebook is one of the biggest social media platforms having 2 billion people as its users.  So this may be a great opportunity for marketers to take forward marketing on this platform so as to reach a large audience.

Billions of posts, interests, check-ins are uploading on Facebook daily, which collects huge databases. Here we can target a precise audience according to our business model.

Don’t panic when your Facebook ads are not performing well. There are many reasons why your ads are not performing well. Some of them are as follows: 

1.Selecting a wrong Campaign objective

First, we have to choose the campaign objective according to our business model. You should be very careful as by choosing the wrong facebook campaign objective, the ads will travel on the wrong path. 

Campaign objective

For example,  if your objective is to generate the sales and you have chosen the “Lead Generation” as an objective, then it will not allow you to show the “Shop Now” button in the lead generation campaign. This may decrease the chances of sales. Therefore,  selecting the right campaign objective is the first priority. 

2. Targeting the wrong audience

It is right that Facebook has a huge number of data to target the audience. But we can’t say that it is 100% accurate to give the best result. But if we target in a strategic manner it may give good results.

Now the question arises on how Facebook knows the interest of the audience. When users like any pages, upload check-in and perform any activity, it will collect as an interest. So right audience selection is good to produce a result. This can be done with audience research through the Facebook audience insight tool.

3. The audience is too Broad

Targeting the broad audience may result in more clicks and less CPC, but you can’t identify which people are really interested in your ads/products. Broad targeting is fruitful where you are doing brand awareness for promoting your brand or product. But when you want to generate leads, you should precisely have a target audience to get the best results/leads.

Facebook Audience

4. Ad Copies and Creatives are poor

When people see your ads then there is a reason why people engage with it. It’s all about the ad copy and creative of the ad. The ad copy and creative majorly affect the Cost Per Acquisition(CPA) and Cost Per Click. Write your best offer/s in the ad copies to convert the user into a customer. 

If your creative and ad copies are not eye-catchy then you may lose the lead. Your creatives should describe the meaning of what the user wants.

Write simple language that must be easy to read and should be understandable. Don’t use difficult synonyms to write the copies. The easier the ad copy, the more chances to generate conversion.

You can use Buffer Media Plan to simplify the work:

Pre-Launch Plan: Before launching any campaign on Facebook, you should have a buffer(stock) of ad copies & creatives ready. At least you should make 50 ad copies & 30 creatives to test the different angels.

Launch Plan: Launch the campaign by selecting the right object with your ad copies and creatives you have made. 

Post-Launch Plan: Here, you can test new ad copies and creatives which earlier failed to perform well. 

5. Choosing the wrong or no CTA(Call To Action) Button

CTA also plays an important role in the ads. If you are not using the CTA button then users don’t know where to click in ads. 

Suppose you are running the ads to sell the beautiful charm bracelets and you didn’t add any CTA button. Now if a user likes your product now where he clicks? So, the CTA button convinces the user to click on the ad to buy the product. By this, you may generate sales.

Conclusion:

It depends on you – how good you are in strategy making, creatives, writing ad copies for Facebook ads. Once you find the right strategy to target, Facebook will start giving you the best customers. Make sure you keep an eye over analyzing the results daily and weekly basis and fetch significant data to duplicate into other campaigns.

 

 

Categories
Facebook Ads

How To Set Up A Facebook Retargeting Campaign

Retargeting itself means targeting again a specific audience/user. If anyone sees the ad on Facebook and doesn’t make a purchase or desired action then digital marketers retarget those users who didn’t make the desired action with an affordable discount/deal. 

Now the big question arises: is retargeting really works or not?

Yes! Many digital marketers say remarketing really works and increases the conversion rates up to the best percentage.

  • The CTR of retargeting ads goes 5-10% higher than the normal ad.
  • Up to 50% of website visitors are mostly converted by any offer given through retargeting ads.

Some people are willing to buy the product when they see a Facebook ad for the first time. But in the real world, there are chances that any immediate instance took place while at checkout and eventually  they left the purchase process, such as :

  • Any urgent call they received.
  • A home doorbell rang and they were busy gossiping with the person at the door.
  • Your kid was crying and you ran after him/her.
  • They feel the shipping cost was more than expected.
  • They feel the price should be lesser than demanded.

Today we will discuss How to set up a Facebook retargeting campaign step by step. 

A. Install the Facebook Pixel on the website

Facebook pixel is the line(s) of the code which has to be installed on the website. This code is used to track the audience’s flow on the website. 

If we talk in-depth, pixel gives us the data that states that how many users are visiting the website, how many of them land to the targeted landing page, how many of them are doing ATC(Add to Cart), IC(Initiate checkout) and actual purchase.

Steps to set up the pixel.

1. Click these dots “:::” at the top left of the ad manager.

2. Click on the “Event Manager”.

3. Click on “Add New Data Source” and select the ‘Facebook Pixel’.

Facebook then shares the code of the line which is the pixel and guides you on how to set up the pixel on the website. Facebook automatically integrates the pixel with BigCommerce, Google Tag Manager, Magento, Segment, Shopify, Wix, and WooCommerce.

You can also copy and paste the pixel code manually in the header(<head>) section of the website.

Let us take the quick sample stats the events track by the pixel:

B. Create a Custom Audience(s)

The Facebook pixel helps us to create the custom audience according to the behavior and actions taken by the user.

The following are the steps to create the custom audience.

Create the custom audience by Website

1. Click on the “:::

2. Click on the “Audiences”

3. Click on “Create Audience”

4. Click on “Custom Audience”

5. Click on “Website” under ‘Use your sources’

6. Select the appropriate pixel

7. Click on the Event’s dropdown pane.

8. Select the event of which you want to create the audience.

9. Enter the number of past days to create the audience.

10. Give the proper name to the audience.

11. Finally, click on ‘Create Audience’.

You can also make the customer audience by uploading the list of old existing customers for upselling.

1. Click on the “:::”

2. Click on the “Audiences”

3. Click on “Create Audience”

4. Click on “Custom Audience”

5. Click on ‘Customer List’ under ‘Use your sources’.

6. Here you upload the CSV file with Name, Email, Phone numbers.

Facebook will find these details on the Facebook profile database and display the retargeting ad(s) to them.

C. Setup the Retargeting campaign

Now at this step, you are actually able to set up the retargeting campaign.

Campaign Level

1. Click on the “+Create” button to initiate the process.

2. Select the campaign objective. 

It is a very important step to select the appropriate objective of the campaign because the Facebook algorithm works accordingly. 

Suppose if you select the “Video Watch” as the objective then Facebook shows the ad to people who mostly like to watch the videos and if you select the “Conversion” as the objective then Facebook displays your ad(s) to those people who are more likely to do the conversion.

3. Give the proper naming to the campaign

Make a rule while doing the digital marketing ads that always give the appropriate names to the campaigns and ads. It will ease us to read, judge, and determine what is inside this campaign(s) and ad(s).

4. Enter the daily budget

5. Click on “Continue” for proceeding to the ad set level.

Ad Set Level

6. Enter the appropriate name of the Ad Set.

7. Select the optimization delivery of the ad.

8. Select the conversion event

 

9. Enter the custom audience to who you want to target.

Here I’m targeting the people who did ATC(Add to Cart) in the past 30 days and excluding the people as well who already made the purchase in the past 30 days. 

The reason for excluding the people ‘who did purchase in the past 30 days is that they have already purchased the item, why should we burn money to show them the retargeting ad.

By this, our audience gets refined. 

10. Enter the location(s)

You can enter the location(s) by zip codes, city names, states, and countries. You can also add multiple locations. Further, you can refine the location by:

  1. People living in or recently in this location
  2. People living in this location
  3. People recently in this location
  4. People traveling in this location

11. Select the age bar from 18-65+.

12. Choose Gender.

13. Enter the Language.

14. Select the Placement of the ad.

It defines that you have to select the platform where you want to display your ad. Facebook recommends the Automatic Placements because the algorithm automatically chooses the platform where the ad will perform the best. 

But you can also choose Manual Placements to show the ad on a specific platform according to your choice.

15. Set the Schedule of the ad.

You can either enter the Start Date and End Date of the ad or choose ‘Run my ad set continuously starting today’.

16. Click “Continue” to proceed to make an ad.

Ad Level

17. Give the appropriate name to the ad

18. Select the Facebook page that determines your business

19. Select the Instagram page of your business

20. Choose the format of the creative either image, video, or carousel. 

21. Select the media as per your choice by clicking on either image or video

You can also create the slideshow by collecting the images.

22. Choose the images from an image pane.

23. Click ‘Continue’.

24. Write an exclusive and convincing ad copy that attracts the user/customer. As we are making the retargeting ad you must give the affordable offer to the audience so that they can attract offers too.

In this ad copy, I’m giving the offer to the audience that 20% OFF on pre-wedding shoot plus ten couple images FREE in big size. By this kind of copy, converting chances become high.

25. Enter the URL of the landing page of your website by where you want to land the user when they click on the ad.

26. Enter the display link which you want to display on the ad.

It is optional to display. You may skip this.

27. Click on “Create”. 

Your retargeting ad is now created.

Conclusion:

This is a step by step guide to set up the retargeting campaign. Start your retargeting campaign today to convert the user into a customer who left the cart without making the purchase. Plan your remarketing strategy, make the custom audiences, create creatives that attract the user with exclusive offers, and launch the campaign.

Retargeting is all about making the ‘custom audience’ and target with an affordable offer it can be a FREE PDF on a digital marketing course, 10% OFF on first purchase, 50% cash-back by referring to a friend, etc. 

Make sure to do A/B testing to find the winning ad and scale it further.

Categories
Facebook Ads

How To Request Business Manager Access to a Facebook Page & Ads Account

Have you heard about Facebook Business Managers? Do you want to manage your ad account and Facebook page in a proper manner for making the ads? Well, your wish is granted!

A business manager is a tool of Facebook by which we can organize and secure the ad account. Business manager also allows us to give access to the person of our choice for the ad account by assigning them a role. This is a way to ensure your Ad account is secured.

Let’s start by making the first business manager.

Step 1.

Go to https://business.facebook.com/

Step 2.

Click on the “Create Business”.

how to access fbbusiness manager

Step 3.

Add the details for creating the Facebook Business Manager

  1. Your Business and Account Name
  2. Your Name
  3. Your Business Email
  4. Click ‘Next’.

fb access

Step 4.

You are just one step behind to create your first Facebook Business Manager. Fill the final details for creating Facebook Business Manager.

  1. Select the Country
  2. Add the Street Address
  3. Add the Street Address 2/Locality
  4. Enter the City
  5. Enter State
  6. Enter ZIP /Postal Code
  7. Enter Business Phone Number
  8. Enter the Website URL
  9. Click ‘Next

fb access

Now you’ve created the Facebook Business Manager

fb access

Step 5.

Add the Facebook page in Business Manager

  1. If you don’t have the Facebook page. You can create it by clicking on “Create Page”. In my case, I have the Facebook page so I’m clicking on “Add Page”.

fb access

  1. Enter the name of the page in the text box area.
  2. Click on ‘Add Page’.

fb access

Now you can see the page is successfully added in the page section with some stats.

fb access

Now add the people in your Facebook Business Manager

  1. Click on the ‘People’ under ‘User’ Tab
  2. Click on ‘Add’

add people to business manager

  1. Enter the email of the person you want to add to your business manager.
  2. Assign the business role to the person.

           a)Employees Access: By assigning employee role he can only work on assigned accounts and tools

           b)Admin Access: Admins have full control over your business. They can edit settings, people, accounts and tools.

  1. Click ‘Next’.

fb access

  1. Select the Asset type
  2. From the page tab, I have selected my business page to give access.
  3. Further, select the page role permissions
  4. Click ‘Invite’.

fb access

  1. Click on the ad account for choosing the account for access.
  2. Select the account for which you have to give them access.
  3. Set the permissions.
  4. Click ‘Invite’.

fb access

  1. The invitation has been sent to the person.
  2. You can see the ‘pending’ in red color, which means the person has not accepted the invitation yet. When he accepts this invitation it turns into acceptance.

fb bm access

Sharing your Business Manager with a Partner.

To share a Facebook business manager with a partner you need the Business Manager ID of the partner. By adding a new partner in the business manager you are allowing them to access assets which your business owns.

The following are the steps for the Facebook Business Manager with a Partner.

  1. Click on ‘Partner’ under the user tab.
  2. Click on ‘Add’ in ‘Partner to share assets with’.

fb access

  1. Enter the Business manager ID of the partner
  2. Click ‘Next’

fb access

  1. Select the asset type. First I am selecting a Page.
  2. Choose and select the chosen page for giving access.
  3. Set the relevant permissions.
  4. Click “Save Changes’.

fb access

  1. Click on ‘Ad Accounts’.
  2. Choose and select the account to give access to the partner.
  3. Set the permissions accordingly.
  4. Click ‘Save Changes’.

fb access

  1. Your Business manager has been shared with the partner.

fb access

Conclusion:

This is a step by step guide to creating the Facebook Business, adding people in a business manager, and sharing the access of the business to the partner. If you get stuck at any point comment below. We will be happy to help you.

Categories
Content eCommerce Ads Facebook Ads Google Ads

Types of Content for eCommerce Websites

If you ever think of searching an example for quality over quantity, no example other than SEO can beat it! 

SEO is not just about driving traffic, making it attractive, etc. The foundation of SEO is its content. 

It further leads to the core point, the content shouldn’t be just some information, it should be having quality content and should reach the targeted audience. 

Nowadays, numbers of eCommerce businesses pay for promotions, advertisements, email marketing, social media, and various other platforms. 

Undoubtedly, these are topmost productive platforms to enhance the business but would these platforms carry the same value if they don’t deliver powerful content in context to its targeted audience?

In the end, it’s all about the level of relevancy that your content carries with respect to the targeted audience. 

Whilst, what would be the best content type to formulate into a perfect SEO content? Well, there are many but it is important to know which are the leading ones; as listed you can find them below:

1.Video Content

There is a reason why this factor is leading amongst all. Well, the fact is that there is not just one reason but there are numbers of them. 

Social Platforms such as Youtube are considered by the majority of the audience especially when it is about gaining knowledge and entertainment. 

According to a survey, videos on Facebook are watched around 100 million hours per day. 

Explaining your product by showing it in the video attracts the viewer from a realistic point of view. Listening to the audio which is about the product gives them more clarity about it, this sort of demonstration is the golden key to make your product/service attractive to thousands and millions of people at the same time.

 It works like magic in terms of the sale of a product. Like it is done in most of the videos that product is seen, used or tested with its description during the video it works like wonders! It makes the potential or interested viewer make a personal connection with the product when they can see it being used.

Pro Tip:

Try to make your video more about these three categories; Product videos, how-to or DIY videos, and emotional videos. 

Content-based on such categories will most likely attract viewers more than you’ve been expecting. 

 

2. Create Custom Images 

Image is the reflection of the product or service you are offering to the audience. Images play a very significant role as a graphic description of the product. 

Ecommerce business is all about selling products. The introduction of the products by the means of Images tends to have a very strong influence. If you’re planning to promote your products, launching a campaign, or plan to gain attention on social media, putting up the images about the product or service will bring forth more clarity to the audience. 

Make sure you are putting up the images which depict your brand. Be very selective about the images that you select for your product, as the same shall be used via email-marketing, landing pages, and social media posts. 

 

3. Blog Posts

 

Written content plays a very significant role in the E-commerce market despite other digital factors. Written content has its own importance from an introduction to the description of the product.

Above all, this is one of the most cost-effective factors as a way to drive traffic to your website. A blog offers information for consumers at all stages of the buyer’s journey to purchase the product. 

Proper blog content will help you to build your brand image, showcase what your brand deals in and posting content that can be further shared on social media. 

4. Customer Review

Customer reviews hold one of the biggest advantages that is to influence other customers. Reviews have the power to gain customer’s interest and create an urge amongst the customers to interact with the company. 

Statistics show that the majority of online shoppers consider reviews to judge the product from a realistic point of view. 

This also gives the company an opportunity to interact with them, which builds emotional connection; this has remarked to create 23% of the revenue for the business as per research. 

Conclusion:

 We have shared the top 4 content strategies with which you can boost up your eCommerce marketing strategy. 

It is important to acknowledge the fact that the content needs to be relevant as per your customer’s interest. This is how it will help you to engage the audience. Comparatively, it will help you to have more ROI than traditional advertising.

The strategies mentioned are based on the experiences of our experts. We are quite hopeful that the same shall be progressive for you.

We would love to hear about which one of these worked out the best for you. Feel free to let us know! 

Categories
Facebook Ads

Top 5 Facebook Ads Spy Tools for 2020

Most advertisers always have a question: “Which are the best Facebook ads spy tools?”. 

The reason behind this question is that they actually want to monitor their competitors that what kind of ads they are making for their services/products, what is the strategy, what are the creatives they are using, what is the landing page and other stuff. 

By this, they can do a deep analysis of their ads to make it better from the ones of competitors.

There are many Facebook ad spy tools but some are famous tools which usually many facebook advertisers use.

So let discuss some Facebook ads spy tools for 2020

1. PowerAdSpy

power spy

PowerAdSpy is the best and powerful ad spy tool for Facebook. This tool has a huge amount of data collection of creatives, copies and headlines.

Features:

  1. This tool helps you to find hidden niches. This will be a big plus point for you to work in that particular niche to earn more probably because of fewer competitors.
  2. You can filter the ads by its positions. Like you may filter the ads that only display either in News Feed, Right Side or in Stories etc.
  3. Filter the ads by country. This spy tool has data stored worldwide. So you can filter the ads in any country.
  4. You can filter the ads by its CTA(Call To Action) button. Suppose you are running the e-comm ads and also to research the ads with the ‘Shop Now’ button. Then you have the option to research the ads by its CTA ‘Shop Now’. 

2.  MagicAdz

magicadz

Magic Adz is one of the best Facebook ad spy tools. 

This tool is specially made to spy the e-comm and affiliate marketing ads. 

It helps the advertisers to find the hidden Facebook ads with their landing page. This helps the advertiser to do a deep analysis of the landing page, strategy and sales funnel.

Features:

  1. Marketers can explore numbers of Facebook ads daily from 50+ countries.
  2. You can research by any keyword that is lying in either ad copies, comments, on their landing page. 
  3. Marketers can filter e-commerce ads by just single click from e-commerce platforms like WordPress, Drupal, Shopify, etc.
  4. Advertisers can find best selling products in markets.
  5. Affiliates can filter the affiliate ads by just single click from 22+ verticals.

3. AdSector

adsector

AdSector is another Facebook ad spy tool that you will really love to use. 

By using this tool you can find the best performing ads in the niche you are working in and find the competitor’s ads to make your ads better and winning from them.

Features:

  1. AdSector allows you to filter the ads by interest. This gives you more clarity about the audience’s insight for targeting your ad.
  2. By this tool, you can download the landing page by just a single click.
  3. Adsector gives the best analytics in the industry. You can find the details of the ad on one page, by this, it makes it easy to analyze.
  4. You can find the ads by images as per your niche.

 

4. Social Ad Scout

If you are looking to use an exclusive Facebook ad spy tool then you choose this tool. Social Ad Scout is a great tool. The database of Social Ad Scout has stored millions of ads from 21 countries. 

Also, there are a number of filters available to filter-out the ads according to your choice.

social ad scout

Features:

  1. You can research the ads for both mobile and desktop ads. 
  2. You can research the ads through detailed targeting. For example: which kind of ad(s), competitors are showing to guys of age 25 and people of 50+ in the same niche.
  3. You can download the landing page. The landing page will be downloaded in a zip file.
  4. By this tool, you can research the ads breaking down the targeting.
  5. This spy tool gives you extreme features like you can research the ads by redirects so that you can target software such as Voluum.

5. ADSPY

adspy

ADSPY is the powerful ad intelligence spy tool that has 75+ million ads in 80+ languages across 195+ countries. This makes it a powerhouse of ads. 

 Features:

  1. You can filter the demographics like age, gender.
  2. You are able to see when the ad was originally created what is last seen of the ad.
  3. You can filter the ads by the technology used like Shopify, Woocommerce, Magento, etc.
  4. You can also sort the ads by daily likes and total likes.
  5.  ADSPY allows filtering the ads running on specific platforms like Facebook and Instagram.

 

Conclusion:

There are a number of ad spy tools with their pros and cons. You have to just remember one thing that there is no such perfect tool that fulfills your all research needs. Even in the above tools, you can find that one special feature in a single ad spy tool is may not present in another tool.

Note: Please don’t copy or replicate the ad copies, creatives and other things which your competitors are using. 

These tools are just to take a hint about what your competitors are doing. Just take the idea from there and use your own creativity to become different from them.

 

Categories
eCommerce Ads Facebook Ads

Top 5 Facebook Ads strategies for e-commerce projects

Facebook marketing is not easy marketing, especially for e-commerce but it is worth the investment.

Facebook has over approximately 1.5 billion daily active users, so to productively reach an ideal customer you should have proper pre-planned strategies to pitch them. 

If you run a Facebook campaign for eCommerce without any preparation, the campaigns will not generate more sales and you may face a heavy loss. To run a profitable campaign on Facebook it’s necessary to keep updated with the latest eCommerce strategies.

Let’s discuss some rocking strategies which we are usually using in e-commerce ads.

1. Take advantage of Dynamic Product Ads

Many e-commerce marketers prefer dynamic product ads to acquire high ROI.

If you have a large number of products on your eCommerce store you should definitely go for dynamic product ads. With these kinds of ads, you don’t have to make the ad for each product in the sales catalog. 

The template of dynamic product ads will automatically fetch the product title/name, product price, product description, and other relevant information.  

With dynamic product ads you can advertise single or multiple products on Facebook to users with there engaged behavior like who visited your store, do add to cart, checkout, or even purchase(for upselling). 

2. Use Multi-Products Advertisement

As the name suggests, this kind of ad will help you to advertise multiple products in a single time.

 These kinds of ads allow the user to select the product according to his wish. 

Here the chances of a conversion rate increase because the user is viewing multiple products at a time and spending little more time as compared to static image ad.

Multi-product ads are more productive than standard image ads. 

According to a study, after using multi-products, some companies acquire up to 300% increases in their CTR(Click Through Rate).

According to Adobe:

  1. The CTR hikes from 50% to 300% after using multi-products ads.
  2. The CPC(Cost Per Click) drops up to 35% just because the users are engaging more with multi-product ads.
  3. Got CPA(Cost per Acquisition) under a defined amount even less than that.

3. Do run retargeting campaigns

You have mostly seen that many people visit the mall and end up doing window-shopping. 

The question arises – why they left without shopping? Maybe they didn’t like the quality of the product or were looking for some best offers. 

The same scenario also arises in the eCommerce store. Users visit your eCommerce website, ATC(Add to Cart) and leave the website with completing the shopping. 

Why did we lose those users who did ATC? Think about the possibility if we convert all of them into customers Or even if we do 50% -75% of them. 

Here, you should run a retargeting campaign to knock their door again. These kinds of customers need a little push with an exciting offer. 

Now retargeting can be done in funnels:

(i) MoFu(Middle of the Funnel): 

As you already have a good social engagement by running the ad long you can retarget the following audience:

  • FB engagers past 30 Days
  • Instagram Engaers past 30 Days

Keep educating these two audiences with video testimonials, why they really need this and with a discount.

(ii)BoFu(Bottom of the Funnel): 

In this funnel, again you have to make the custom audience the same as we did in MoFu.

 But the difference is that, here, you have to make a custom audience who did ATC and IC in the past 7 days. 

These users are very important as they have recently done activity. These users need a little push with discount offers to convert into customers.

4.Run Post-Engagement Campaign

What should I personally use in my client’s campaign that I maximum times run a post-engagement campaign to support the conversion campaigns. This increases the social engagement of the conversion ads and wins the trust of the users that there is something special in this ad because it has many likes, comments and share. The heavy social engagement mostly compelled the user to click on the ad at least once. 

Let understand this above strategy with an example: 

Suppose you are running a conversion ad for the T-Shirt. Now you set up a post-engagement campaign as per you per targeting and create the ad of the existed ad of the T-Shirt of a conversion campaign. This is done by copy the post id of the original ad. 

In the post-engagement campaign, the Facebook algorithm focuses to increase the engagement in the form of likes, comments and shares. This social engagement automatically refects in the original T-Shirt ad of a conversion campaign. 

5. Use Lookalike Audience(LLA)

You can create a new audience by the past behavior of the users. Facebook research the most relevant users who will more likely to engage with your ad. To make the Lookalike audience first you have to create the custom audience, then you will able to make the LLA. Try to use 0-1% of LLA more because it is more related to the custom audience.  You can also make the lookalike of your Facebook page fans.

 I always use lookalike audiences in my client’s campaigns which mostly return high conversion rates.

Conclusion:

There are also more strategies for the Facebook ads because every niche has a different scenario but these are basic strategies that most digital marketers apply in their ad campaigns. The more Facebook ads you will do, the more you learn to make the strategies. By concluding it all about the experience.