ROI https://roiminds.com Thu, 02 Jul 2020 15:24:15 +0000 en-US hourly 1 https://roiminds.com/wp-content/uploads/2020/04/MINDS-12.png ROI https://roiminds.com 32 32 Importance of Quality Content For Ecommerce Website https://roiminds.com/importance-of-quality-content-for-ecommerce-website/ https://roiminds.com/importance-of-quality-content-for-ecommerce-website/#respond Tue, 30 Jun 2020 09:14:20 +0000 https://roiminds.com/?p=11691 “Content is the atomic particle of all marketing. It is the reason search began in the first place.” Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results.  To make your […]

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“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.

Conclusion

Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.

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Know Everything About Google Shopping Actions https://roiminds.com/know-everything-about-google-shopping-actions/ https://roiminds.com/know-everything-about-google-shopping-actions/#respond Mon, 29 Jun 2020 09:20:20 +0000 https://roiminds.com/?p=11682 Shopping Actions simply enable retailers to show their products on different Google platforms like Google Shopping, Google Shopping mobile app including Google Search, Google Assistant for mobile and Google Home devices.  Under the Shopping Actions program, it offers the shoppers a universal cart with Google Shopping experience that they can use regardless of whether they’re […]

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Shopping Actions simply enable retailers to show their products on different Google platforms like Google Shopping, Google Shopping mobile app including Google Search, Google Assistant for mobile and Google Home devices. 

Under the Shopping Actions program, it offers the shoppers a universal cart with Google Shopping experience that they can use regardless of whether they’re shopping on mobile, desktop, or using voice search can instantly checkout with saved credentials, allowing customers to easily turn browsing into buying.

There’s a lot more to know, read the below-mentioned points : –

  • Changing Buyer Shopping Experience

‍Now buyers can easily make the transaction directly on Google platform. Google processes the transaction and sends order information to a merchant for fulfilment.

  • Shoppable Search Results

Now Google makes the search results shoppable for the user by showing the shopping cart icon. These Google search results will appear in Google Shopping ads, image searches and YouTube videos. By showing the shopping cart icon Google tells shoppers that products can be purchased using Google shopping platform.

  • Voice Shopping

Now the Voice shopping is quite trending as shoppers find they can complete purchases using Google Home, mobile devices with Google Assistant.

Google Shopping Actions Working

Shoppers can access the products from Google Shopping Actions in three ways:

Desktop: By visiting Google Shopping marketplace by going through shopping.google.com

Mobile: By visiting Google Shopping Android App / Google Shopping iOS App

Google Assistant-enabled device: Just say, ‘OK Google, buy…”

Shoppers can make the purchase from these stores and their order will be shipped to them.

Google will track each sale, and at the end of the month, sends the retailer or ecommerce store owner (that’s you!) a commission invoice.

Note: While Google ads work on a module of Cost Per Click (CPC) or Cost Per Action (CPA) model, Google Shopping Actions utilizes a Cost Per Sale (+-CPS) model instead.

If you didn’t get any sales via Google, you don’t have to pay them any amount.

How Often Are Retailers Paid?

Once an order is confirmed as shipped in Google Merchant Center, it’s a signal to Google’s systems that the order value is ready to be sent to the merchant’s bank account via ACH.

Once a day, Google made the transfer for all orders that have been marked as shipped.

Take a Look at some Google Shopping Actions Benefits

  • At Once Placed on Multiple Google Platforms

As a retailer, your objective is to maximize the visibility of your products and expose your brand to as many customers as possible.

With the help of Google shopping action, you can showcase your products on Google.com, Google Shopping and Google Assistant.

  • Enhanced Customers Experience while Shopping

People love shopping from Amazon. The reason behind this is that It’s easy to make an order on amazon — from there you can select items from multiple merchants in your cart, and check out everything at once.

Google Shopping Actions also give you the same experience as Amazon. 

The Google Shopping Actions program features:

  • A shareable list
  • A universal shopping cart
  • Instant checkout with saved payment credentials

  • Pursue Customer Experience

From Google Shopping Actions customers get personalized item recommendations, and with this, they can re-order products with just a single click.

If a person regularly purchases makeup remover on a monthly basis, Google will display her same brand of makeup remover, right when she has the highest intent to re-order the product.

  • Build an Email List

A retailer on Google Shopping Actions gets all their buyer data, and it will help them to build their email list. During checkout, Google prompts your shopper to sign in to your email list.

After getting customers’ email, you can re-engage with them and notify them about your currently running promotions and encourage them to purchase again…

By doing this you can increase your Customer Lifetime Value (CLV) and overall revenue will also increase. 

  • Commission Sale Model

We’ve mentioned this before that Retailers on Google Shopping Actions don’t have to pay per click or per action; rather they have to pay only when Google generates a sale.

It will be the best model for a new startup or a small ecommerce store who’s operating on a tight budget. 

Retailers who use Shopping Actions in addition to Google Shopping search ads see an increase in the total number of conversions at a lower cost as compared with shopping ads alone.

Take a glance at this post to ascertain the Google Shopping Actions commission rates.

Who’s eligible for Google Shopping Actions?

The objective of Google’s with Google Shopping Actions is that they want to make online shopping quick and easy for shoppers. 

Here’s are some points that make you eligible: 

  • Your transit time of products shipment must not exceed 10 days.
  • Maximum product handling time restricted to four days. If your product handling times are greater than four days then google will not show your product.

Note: Google reserves to automatically cancel orders that aren’t shipped within three days of your handling time.

  • Provide a legitimate tracking number to their shopper within one day of shipment.

How to Participate in Google Shopping Actions?

The first thing that you need to sign up for Google Shopping Actions, you should set up with Google Shopping.

You start with by going to Google Merchant Center. Where you have to verify and claim your URL and upload your products feed here.

Once you have done, head to Google’s Shopping Actions programme, and go to Google’s Shopping Actions page and fill in the opt-in form. After that, you have to wait for Google to approve your application. After approval, you’ll want to get the ball rolling on Google Shopping.

Our Thoughts

We’ve said this many times before and we’ll say it again: it’s a game-changer for retailers.

If you want to leave behind your competition, you have to get in Google shopping action as early as possible. Start selling before your competitors start to sell first.

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Guidance On Keyword Research For Ecommerce Website https://roiminds.com/guidance-on-keyword-research-for-ecommerce-website/ https://roiminds.com/guidance-on-keyword-research-for-ecommerce-website/#respond Fri, 26 Jun 2020 07:29:12 +0000 https://roiminds.com/?p=11672 If you are running an ecommerce store then basically your main goal is to generate more sales. In order to achieve this, you need traffic from targeted audiences so that they can be converted into your customers. Keywords are the foundation of a SEO strategy. It is essential to reach the potential customers who are […]

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If you are running an ecommerce store then basically your main goal is to generate more sales. In order to achieve this, you need traffic from targeted audiences so that they can be converted into your customers.

Keywords are the foundation of a SEO strategy. It is essential to reach the potential customers who are looking for your products. This can be only done with the help of right keywords. 

Why is Keyword research important?

First of all, you must be aware about the term “Keyword”. Keywords are defined as the words or phrases that users use to find something on the search engine. It is also known as “Search Queries”.  

Everytime when someone does a search, then the search engine decides which results to show to its users. We all know that the topmost priority of a search engine is to display the best results to its users. 

To do that, the search engines update its algorithms from time to time so that it can determine the relevant results for every search query. That is why, it is vital to choose the keywords wisely.

Keyword research

When a user triggers a query then the search engine finds the best result from its database by matching the user searched keyword with the web pages that include the keyword and display it to its user. 

It is essential to use the right keywords on the webpages of your website so that you can rank at the top position of SERP for the relevant search terms. By ranking at the top position on SERP, you can see a big difference in your traffic. 

Before starting to do keyword research, you must be aware of some essential terms like search volume, long tail keyword, and competition. 

Long Tail Keywords:They are simply keywords that include three or more than three words. It is a good practice to use long tail keywords because they have the intent to convert better as compared to short keywords. 

These keywords have the better conversion rate because they help you to find people who are specifically looking for those products/services that you are offering. Through these keywords, you can basically reach your targeted audience. 

Search Volume: It is also known as avg. monthly search volume because it is usually measured on the monthly basis. It is defined as the total number of searches for each keyword per month. Ideally, you should look for the keywords that have high search volume. 

If a keyword has a high search volume then it means that it will be searched by the larger number of people. By targeting such keywords, you will get more potential traffic and conversion to your store. 

Competition: While finding the best keywords, it is vital to consider the competition of the keywords. It is equally important like search volume. It defines the level of difficulty that a keyword has for ranking on the search engine. Ideally, you should choose those keywords that have high search volume & low competition. 

You can use various tools like ahrefs.com, Google Keyword Planner, Keywords everywhere, SEMrush, ubersuggest for doing effective keyword research.

Essential Steps For Ecommerce SEO Keyword Research

1. Understand your target audience i.e, check what they are searching. 

2. Use keyword research tools to find out the best & relevant keywords.

3. Choose those keywords that will convert the audience to permanent users.

4. Choose 3 to 4 keywords for each category that you have.

5. Try to choose the keywords that have low competition and high search volume.

6. Understand your business and then choose the keywords accordingly.

Different ways of finding relevant keywords for ecommerce product & category pages:

(A) Via Amazon

We all know that Amazon is a giant ecommerce website. It is one of the most popular ecommerce websites and studies have shown that most of the people visit Amazon in order to buy any product. 

Let’s see how this works?

When you go on Amazon and type the keyword that describes the product you want to buy. Amazon will immediately show you the searches that people are using to find the similar product. 

For example, you are looking for a “Women’s bag”. When you will type this search query on Amazon then it will show you more search terms related to your query. From here, you can choose those keywords that will be helpful for you. Choose those keywords and add to your list of keywords.

Amazon keyword research

Also, if you are selling different categories of women’s bags like tote bags, shoulder bags, etc then you can choose the category in Amazon and find out the category related keywords easily.

This process will help you to find out the keywords for the category pages. But how will you use Amazon for finding keywords for the product pages?

To do that, you have to visit the bestseller amazon page: https://www.amazon.com/bestsellers

When you visit this page, you can navigate to the appropriate pages and find out the keywords & add it to the list.

(B) Via Google Search

After taking the idea of keywords from Amazon, it’s the time to start your research on Google by visiting www.google.com

Google has a great feature known as “Google Suggest” that will help you in finding the most relevant keywords. Lets see how this works?

Suppose you are searching a keyword “women’s bag” on Google. Once you will write your search query, Google will show you some of the keywords that people are using to search. Have a look at the below-attached screenshot. This feature is known as Google suggests. 

Google autosuggest

You will also get the idea of more relevant keywords at the bottom of the SERP.

Google search

Check the monthly search volume and competition of the keywords and add them on the sheet.

(C) Via Keyword Research Tools

After following the above two steps, now you have enough keywords data. You can use that data while finding keywords by using tools.

As there are numerous tools available for doing keyword research, it is important to choose an ideal one. An ideal keyword research tool is one that will give you the better insights about the search terms, monthly search volume, and the competition. You can also use more than one tool to find out the best & relevant keywords. 

Pro Tip: Include more long tail keywords (that includes 4 to 5 words) in your list as such keywords are easier to rank.

(D) Spy on your Competitors Keywords

This is the easiest way to find the keywords that will work really well for your niche. Now, let’s understand how you can do this.

Step1: Go to Google and search your target keywords.

Step2: You can see a number of websites on SERP. Now, you have to filter the websites that are selling the similar products.

Step3: Go to SEMrush or ahrefs, enter the competitor’s website URL and check the list of keywords for which they are ranking.

semrush organic research

Click on the “Organic Keywords Details” and export the keywords data.

Organic keyword details

Wrapping up:

For building an ecommerce SEO strategy, keyword research is one of the initial & important steps. Use two different approaches to find the keyword: first approach is to start from nothing to collect a list of keywords data & then move on to the next approach i.e., to spy on the competitors keywords. 

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Best ways to increase eCommerce conversion rates https://roiminds.com/best-ways-to-increase-ecommerce-conversion-rates/ https://roiminds.com/best-ways-to-increase-ecommerce-conversion-rates/#respond Thu, 25 Jun 2020 12:00:47 +0000 https://roiminds.com/?p=11663 eCommerce business owners are always looking for opportunities to increase the conversion rate that helps to grow their business. Here most valuable tips for increasing the conversion rate for your site. What Is a Conversion Rate: Before proceeding you must understand what is a conversion rate and what is the average conversion rating that occurs […]

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eCommerce business owners are always looking for opportunities to increase the conversion rate that helps to grow their business. Here most valuable tips for increasing the conversion rate for your site.

What Is a Conversion Rate:

Before proceeding you must understand what is a conversion rate and what is the average conversion rating that occurs in eCommerce sites? Basically, the conversion rate is defined as the percentage of users that visit your site and complete the desired action. For example, if you had 25 conversions from 1,000 visitors, your conversion rate would be 2.5%.

The average conversion rate on the eCommerce website is 1% to 2% but it totally depends on traffic quality. 

Here, take a read of 5 minutes to know how to improve the conversion rate of your website.

1. High-Quality Image: When you sell something online, users can’t touch your products so it’s essential your images should be attractive and should provide detailed information. Use multiple images for each product so users can check the product from every angle.

High-Quality Image

2. Product description: Product description matters a lot as it provides all the required information to users that they want to know before buying any product. Concise product information always contains the points mentioned below:

  • Who the product is for
  • What it will do
  • Why it’s good
Product Overview

3 Product videos: Along with the product images, a video also plays a vital role to improve the conversion rate because a video is the best source to show how you can use products and what is the end result you will get.

Product videos

4. Free Shipping Offer: According to marketing research 80% of users expect free shipping. If you don’t offer free shipping then there are higher chances to lose customers. Keep in mind free shipping is a psychological game. When a user doesn’t find a free shipping offer on your website they go on other sites to buy products.

5. Create Urgency: When users see any limited time offer on your website or some other type of urgency, it helps to take quick action from the user end without any distraction. It will help to boost your conversion rate.

Urgency image

6. Keep Competitively Price: When users buy any products they consider the product price a lot. They check the same product on different websites to compare product prices and complete USP. In the shopping ads, product price is visible along with the rest of the detail so it’s impacting the clicks through its rate too.

7. Reduce ACT Abandonment: ACT stands for add to cart, if you have a high rate of ACT abandonment, it means you are losing a customer who wants to buy your products. Below mentioned are the main reasons for the high ACT abandonment:

  •  High product price
  • Shipping cost
  • The too long and unconventional checkout process
  • Slow website loading speed
  • Asking too much of details

8. Concise Website Structure: Make sure your website structure should be very easy and clear that helps users to find any product without any hassle. In this era, every industry is full of competition so if any user will have trouble finding products on your website they will leave and go on another site. 

Concise website structure

9. Customers Review: A majority of the customers want to see reviews before buying any products. New customers are always curious to know what existing buyers are saying about the products. If you have a good review of the product it helps to boost the conversions rate.

Customer reviews

10. Optimize for Mobile Devices: With the advent of technology, 70% of the customers use the internet on their mobile device and if your website doesn’t provide a great experience with mobile usage you’re missing a large number of sales. So make sure your website is working fine on mobile devices. 

Conclusion:

I hope these tips will help you to boost your eCommerce website’s conversion rate and make sure you don’t miss anything while creating your eCommerce online store. Meanwhile, in shopping ads do proper product segregation, target your potential customers, refine traffic quality, and optimize your product page which is quite essential to run elite shopping ads.

If this article was helpful to you, do let us know. We would love to hear from you! 

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How To Improve Paid Ads CTR? https://roiminds.com/how-to-improve-paid-ads-ctr/ https://roiminds.com/how-to-improve-paid-ads-ctr/#respond Wed, 24 Jun 2020 04:58:32 +0000 https://roiminds.com/?p=11628 When you run paid ads, CTR is considered as the most valuable element in terms of overall paid results. CTR stands for click-through rate and it is calculated based on the received clicks divided by the number impression.  For example, if you have received 10 clicks and 200 impressions then your CTR will be 5%. […]

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When you run paid ads, CTR is considered as the most valuable element in terms of overall paid results. CTR stands for click-through rate and it is calculated based on the received clicks divided by the number impression. 

For example, if you have received 10 clicks and 200 impressions then your CTR will be 5%. If you want to increase the number clicks then you must consider CTR. Each ad copy and keywords have their own CTR.  

Want to get clicks on your paid ads, if yes read continue 4 minutes. You will start ramping your paid traffic, save money, and improve the overall paid ads performance by increasing the CTR. 

You need to work on ad copy to raise CTR and get a high number of clicks. 

Below mentioned are the proven tips that will help to attain higher CTR than your competitors:

1. Use a countdown timer in your ads: 

To improve the CTR you need to generate urgency in your ad copy. A countdown timer is one of the best options to attract more users. We have tested downtown timer ads and expanded text ads. Results? We found a 22% high CTR generated by countdown ad copy. 

Countdown timer

2. Use Ads Extension: 

So many ad extensions are available in Google ads but some are extremely important to increase the CTR like site link, callout, promotion, etc. 

Ad extensions grab the users’ attention that helps to increase the CTR. Experts say if you use ad extension precisely, it will increase 10% of the CTR.

Ads Extension

3. Proper Use Of Primary keywords: 

If you utilize primary keywords properly in your ad copy, it will help to increase the CTR. Make sure you use primary keywords in the main headline and display the URL. This technique helps to build the trust of users that they click on the right ads.    

Use of primary keywords in ads

4. Use Strong CTA: 

Do not ignore CTA in your ad copy. It’s a good way to increase CTR. CTA stands for call-to-action and you can use it with different angles like “Free Quote”, “10% off order now” and etc. 

5. Write a Compelling Ad Copy: 

Always try to write a compelling ad copy that can stand out from your competitors. If you will write ad copy with the same label of your competitors then CTR will suffer for sure. 

In your ad copy use unique selling points, explain to the user why you’re better than your competitors, what additional advantages you provide comparatively from others, etc. 

Conclusion: 

We have tested all these points in order to raise the CTR and if you will do good practice with these valuable points then it will help you too to get a big push in your ad copy CTR.

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How To Track Conversion In Google Ads? https://roiminds.com/how-to-track-conversion-in-google-ads/ https://roiminds.com/how-to-track-conversion-in-google-ads/#respond Tue, 23 Jun 2020 05:13:02 +0000 https://roiminds.com/?p=11608 Tracking of conversion is one of the essential parts of Google ads. If you did not track your conversion then you did not differentiate between your visitor and your customer in that case both get counted as visitors. This is definitely not quite helpful for you. In this way, you are just spending your money […]

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Tracking of conversion is one of the essential parts of Google ads. If you did not track your conversion then you did not differentiate between your visitor and your customer in that case both get counted as visitors. This is definitely not quite helpful for you.

In this way, you are just spending your money and do not really have any idea about your real customer. For example, people walk into your shop and do not purchase anything. 

How does tracking work?

Tracking in Google ads is done by a pixel that’s a snippet of code. A Pixel is added on your website to track the path of visitors. From that point, you can differentiate between your visitors and customers. For example,  you want to track those persons who download your ebook, so you have to add 2 pixels on your website.

The first one is the global tag that tracks all visitors and the second one adds a thank you page (specific page). Thank you pages only appear when someone downloads your ebook. 

Now you can track how many people visit your website and how many of them download those ebooks.

So let’s get started on how to track conversions in Google ads.

For proper tracking setup, you need to do two things. First, create a tracking pixel, and second, install that tracking pixel on your website.

Create tracking pixels in Google ads

At first, go over to the tools and settings dashboard and click on conversions under the measurement column.

Google Ads Conversions

After that click on the plus button. 

Google Ads Campaign

Here Google gives options about conversion type. Then you have to choose one out of the 4 options. Each option flow is almost similar to each other. For example, you want to track conversion on a website like a form submission, then you have to select the option “Website”.

Type of conversions

After clicking on the website, you have to fill information regarding your objectives in the category section. For instance, lead category or sales category, etc., here you have to select and submit the lead form because we need forms submission.

Google Ads Lead Form

The next step is to give a name to your conversion like sign-up or form submission etc., it’s up to you.

Lead Form Submission

After the given name, you have to select the value of your conversion. Select “Use the same value for each conversion” and enter a value like each conversion to get you $75 then add $75. Remember to use this option when you have a static product or service value. 

You know about your lead that every lead on an average gives you $75 then adds $75 value. 

If you have multiple products then select “Use different values for each conversion” because your product value changes every time when someone purchases and leaves your website.

And the 3rd option is to select “Don’t use a value for this conversion action (not recommended)”. This option is not recommended by Google because every conversion has a value that’s’ why Google did not recommend this option. Rest, it’s up to you.

Conversion value

The next step is to select “count”. This means how many conversions to count per click or interaction. You have 2 options: one is “every” and the second is “one”. 

Every

This feature provides the information of conversion for example if someone is clicking on your ad and goes to the website and in the 1st time they buy one product, after completing the purchase they buy one more again. This means a person clicks one time but conversions are counted 2 times.

If you are using every count it means you have conversions but in an incorrect way. This is how you’ll not be able to know how many real conversions happened.

One

You can choose this option when you want that every conversion is separately counted. If we take the above example then this time you have only one conversion because there is the same person involved.

Conversion count

The next step is to choose the “Click-through conversion window”. This feature is quite useful.  Not everyone converts the first time or maybe less than 1 percent of people convert. By giving a time period your conversion counts as per days to enter here also,  you can choose any time period or custom your days.

The next step is Include in “Conversions”.  You can select this option when you run a smart campaign based on this selection. The smart campaign targets the right audience based on this conversion which means every time when someone goes through this process then it counts as a conversion.

The next step is to choose the “Attribution model”. This attribution model is very helpful for tracking conversions. In addition to the same, it is very important to understand that your conversions are dependent on this attribution model.

In the case of the lead generation perspective, you have to select the last click. 

Attribution Model

After clicking on save and continue button. A code is generated which is a tag (pixel). This tag you need to add to your website so that every conversion will be tracked on your website.

How to setup tag (code)

You have two codes: first is a global tag and the second one is event code, you need to implement on your website.

Global tag tracks all website data that fire on every page. You need to add this tag to your header section of the website. If you are using WordPress then use the “header and footer” plugin to easily install this tag. 

Google Tag Manager

A second tag (event snippet), you have to add this tag on your thank you page of your website. For example, if someone lands on your website and submits a form then a new page on the screen that should appear as a thank you page. On this page, you have to add the event snippet code so that this is counted as a conversion.

Event snippet

For phone call

All the steps are the same, just choose phone calls in conversion type. Set no conversion value and set call duration like  30 seconds & 40 seconds as you think a person converts after 30 or 40 seconds that count as a conversion. Rest the process is the same. 

Call only ads

For app 

All the steps are the same, just choose the app in conversion type. Select how you want to track your app conversion and rest the entire process is the same. 

App conversion type

CONCLUSION

Every click on your ad does not get conversion but those clicks which get converted are tracked by tag. A tag will help you to find out the right data about your targeting audience. You will be able to analyze data according to your goal. You can also scale your campaign performance based on conversion data.

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How To Write The Best Ad Copy for PPC Advertising https://roiminds.com/how-to-write-the-best-ad-copy-for-ppc-advertising/ https://roiminds.com/how-to-write-the-best-ad-copy-for-ppc-advertising/#respond Tue, 23 Jun 2020 04:48:11 +0000 https://roiminds.com/?p=11603 When you’re going to run your paid campaign some attribution plays vital roles to bring success for you. Ad copy is one of them that 70% contribute to send the potential and right audience to your landing page. Before visiting the landing page, the audience gets an idea about your services or product specification through […]

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When you’re going to run your paid campaign some attribution plays vital roles to bring success for you. Ad copy is one of them that 70% contribute to send the potential and right audience to your landing page.

Before visiting the landing page, the audience gets an idea about your services or product specification through ad copy. So your ad copy should be very attractive and should be able to convey to the users to click on the ad copy and reach the landing page.

Now the question is how to write the best ad copy? There are numerous articles and blogs available that talk about writing the best ad copy, but here I’m going to share a proven and forever principle that you must use while writing your ad copy.

The objectives mentioned below will be in context to increase the connection with the audience and improve the overall campaign performance.

Display User’s Objective:

When you sit down to write an ad copy, keep in mind the user’s objective, and write ads in a way that directly appeals to your audience’s desire.

Google Shopping Ad

Look at the ad above, it’s displayed on the search query “sell my car”. I have chosen a simple yet a good example for better understanding therefore, let’s understand the concept with this example. 

Ad Copy headline should be precisely talking about what your audience is trying to accomplish. In the second heading the advertiser offers the advantage of picking up your car by themself.

In the description part, the advertiser highlights the effortlessness of the process and the special reward of getting your cash that day.

Use Scarcity

Scarcity attracts users and focuses them to take quick action. You can use scarcity in two ways.

  • Limited quantity
  • Limited time

It’s a proven principle to increase the CTR of your ads and attract more and more audience. Sometimes advertisers use “hurry, ends soon, quickly but this is not an effective way to show you scarcity in your ad copy. The best strategy to display scarcity in your ad copy like 50 percent off sale “for two days” or limited stock available so order now etc,.

Add Emotional Triggers in Your Ads

The majority of the users take action based on the powerful emotional response, especially online. Normally people read something, experience strong emotional connection and reaction to it.

This procedure is one of the most impressive to write the best ad copy.

You can use an emotional trigger in a different way in your ad copy. For instance some negative emotions, like anger, disgust, and fear can incite an extremely powerful response in the users.

Highlight What Makes You Unique

The services or products you are selling the same is also being offered by thousands of people. So to be unique from other competitors, use specifications in the ad copy that makes you unique. Display in your ad what you have that your competitors don’t have. It will help you to improve the quality of your ad copy and attract more users. 

Match Your Ad to Your Landing Page

Relevancy is most important between ad copy and your landing page. Google gives high credit to ad copy basis on the relevancy. Make sure you show the same offer or specification in your ad copy which is available on your landing page.    

Focus on the Benefits

While writing ad copy keep in the mind the benefits of your services or products. If you demonstrate benefits precisely it always draws the attention of the users towards your ad copy. This principle helps to improve the CTR and overall ads performance.

Summary: How to Write Best Ad Copy for PPC Advertising:

  1. Display User’s Objective
  2. Use Scarcity
  3. Add Emotional Triggers in Your Ads
  4. Highlight What Makes You Unique
  5. Match Your Ad to Your Landing Page
  6. Focus on the Benefits

I believe these proven principles will help you to write the best ad copy that helps to run a successful PPC campaign.

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How To Optimize The Landing Page For Paid Ads https://roiminds.com/how-to-optimize-the-landing-page-for-paid-ads/ https://roiminds.com/how-to-optimize-the-landing-page-for-paid-ads/#respond Tue, 23 Jun 2020 04:41:00 +0000 https://roiminds.com/?p=11625 In the paid ads, the landing page is one of the most powerful elements that play a significant role to get a substantial amount of leads or sales. Well-designed landing pages help to set-up an elite paid campaign and raise business revenue that is the end goal of every business owner.  The Benefit of Good […]

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In the paid ads, the landing page is one of the most powerful elements that play a significant role to get a substantial amount of leads or sales. Well-designed landing pages help to set-up an elite paid campaign and raise business revenue that is the end goal of every business owner. 

The Benefit of Good Landing Page In Paid Ads:

After clicking on the paid ads, users land on the page that provides all desired information and which consists of a strong call to action, every advertiser wants their audience to take this action. In paid ads, there are a number of benefits of the landing page but here are two primary benefits for your business.

More PPC Leads: When you use a high-quality landing page it helps to convert more clicks into leads, the reason being users feel they are in the right place and find all whatever they are looking for. 

Better Quality Scores: When you use well-designed landing pages, all paid ads platforms give better quality scores because good landing pages are more aligned with the searcher’s intent. This practice helps you get higher quality scores, better result rankings, and low CPC.

Everyone knows a clean landing page helps to generate fruitful results, here are the most valuable points that should be having on your landing page to yield best results.

A Strong heading: Powerful headlines have a tendency to grab the attention of the visitors and entice them to scroll down. Make sure you are using relevant and best headlines on your landing page. 

Clean and attractive design: Always build a clean and attractive landing page, use a precise content flow that should present information step by step. Professionals keep their landing pages clean and attractive always which helps to get more leads.

User & Mobile Friendly: Your landing page should not be messed up which in turn makes the users go away. Make your landing page from a user perspective that should depict their problems and solutions in the correct way. These days 80% traffic comes on your landing page through a mobile device, make sure your landing page should be mobile-friendly.

Strong CTA: Every paid advertiser wants the users who visit their landing page, take their desired action. You must give clean and strong CTR so that users easily take action if they are interested to proceed ahead with you.

Use Testimonials: If you want to win the trust of the users about your services then you must show them the best testimonials so they can know what people say about your services. Testimonials are extremely helpful to increase the conversion rate of your landing page.

Fast Loading Speed: Your landing page’s loading speed should be very fast, that’s another valuable point to optimize your land page. In this era no one likes to wait for long, if your landing page has poor loading speed then the user will probably leave your landing page before even opening it. 

Final Thoughts:

Effective landing pages are too crucial to run your PPC campaigns. It helps to get a high amount of leads. While creating a new landing page follow these best practices. A high-quality landing page improves the performance of your overall paid campaigns so always use a well-designed landing page.

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Get 3x Plus ROAS with Proper Google Shopping Campaign Structure https://roiminds.com/get-3x-plus-roas-with-proper-google-shopping-campaign-structure/ https://roiminds.com/get-3x-plus-roas-with-proper-google-shopping-campaign-structure/#respond Mon, 22 Jun 2020 06:38:08 +0000 https://roiminds.com/?p=11599 When we think about E-Commerce store Google ad campaign structure then we get confused about what structure we will opt to set up the shopping campaign.  Most of the marketer didn’t go with the optimised campaign structure but they went with to set up the standard shopping campaign.  Structure of Google shopping campaigns is important […]

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When we think about E-Commerce store Google ad campaign structure then we get confused about what structure we will opt to set up the shopping campaign. 

Most of the marketer didn’t go with the optimised campaign structure but they went with to set up the standard shopping campaign. 

Structure of Google shopping campaigns is important because we have limited control over search terms for product adverts.

The optimised shopping campaign structure is as important as shopping feed optimization. Most of the marketer do not know about how-to structure the optimized Shopping campaign that will help in getting the 3X Plus ROAS. 

In this eCommerce shopping campaign structure setup, we are going to explain different types of Google Shopping campaign structure that you can set up to make your E-commerce store profitable. 

1. A Standard Way – One Shopping Campaign with one Ad group

It is a standard approach to setting up an Ecommerce account by creating one campaign and adding one Ad Group, and then divide your product groups out.

Pros about using this structure 

  • Easy to set up
  • Less time to manage

Cons about using this structure 

  • Hard to Optimise search terms by using negative keywords
  • Bid Adjustment on the basis of brand terms or high intent terms is not possible.
  • Not possible to control search queries at the product group level
  • Some of the products will not get as much exposure.

2. Setup Two Campaigns On the basis of Campaign Priorities (High, Medium, Low)

The idea behind setting up the two shopping campaigns using campaign priorities is that you should not miss the opportunity. While setting up the High, Medium and Low priorities shopping campaign you can set the bid on the basis of their priorities. 

Google gives the preference in the auction to campaign in the account as per campaign priority or bid. If the budget of a high priority shopping campaign exhausts then a medium priority shopping campaign will perform the same as a low priority campaign. 

On the basis of priority, you can also priorities you search terms 

  • High Priority to Generic Terms ( Exclude Brand and other irrelevant terms)
  • Medium Priority to Brands Terms ( Exclude Generic and other irrelevant terms)
  • Low Priority to Catch-All Terms ( Exclude Generic, Brand  and other irrelevant terms)
Google Ad Campaign Priority

Good thing about using this structure 

  • Easy to set up. Setup the first campaign then copy and change the priority settings and bid. 
  • More control over bidding on higher intent terms such as brand terms or any product-specific search query. 

Bad thing about using this structure 

  • Twice as many campaigns to manage and create confusions. 
  • It isn’t possible to control search queries at the product level
  • Segregating the products into one Ad Group in each campaign is a challenge.
  • Due to poor product groupings within a single Ad Group then Some products will not get exposure or clicks 
  • Harder to find out the Poor performing products then it will difficult to exclude or manage unless you take them out.

3. On the Basis of Profit Margins 

This campaign structure is highly beneficial. In this approach, you entail to setting up your shopping campaigns to include product categories based on your product profit margins. 

This shopping campaign structure is beneficial because you know how much cost you are able to spend to get the sale for a particular product. Then you can keep an eye on your campaign performance by tracking the amount spent on your particular product. 

Good thing about using this structure 

  • More control over bidding on the basis of intent terms.  
  • Concentrate budget and efforts on the campaign who generating the best return
  • It will improve the profitability of your overall E-Commerce store ad account.
  • It is possible to set device, location and audience bid adjustments on the basis of different types of search terms performance. 

Bad thing about using this structure 

  • Segregating the products in one Ad Group is still challenging.
  • It isn’t possible to control search queries at the product level
  • Some products will not get the impression or clicks.
  • Poor performing products are harder to exclude and manage.

Now the case of using multiple ad groups within Google Shopping Campaign 

In the above-suggested campaign structure, we go through the outer structure of the shopping campaign by using the single ad group. Now you have to work on how you will structure your ad groups within your shopping campaign. 

You can divide up the products by the available Product Grouping attributes by custom labels, product type or by product category etc.

In a small account where no product is less, the Single Ad Group approach can work, but from my experience, it gives you less control over managing products in your account. 

So we always recommend you to further segregate your product on the basis of product category, product type or a custom label. It can be by creating further shopping campaigns or by creating an ad group. 

Let’s discuss what are the disadvantages of one ad group within Google shopping campaign. 

In a single ad group within a Google Shopping campaign, you have to subdivide it on the basis of product group attributes such as Brand, Price and Category

Most of the marketer starts with by adding product group divisions and then further dividing products and adjusting bids over time once you have the clicks and conversions data makes sense. But this approach has limitations. Let’s brief you about the Disadvantage of one ad group shopping campaign

  • In one ad group campaign, it’s hard to further divide out categories, products, brands, price and IDs is a pain if you have tens of thousands of products.
  • If there is any update in products than the product SKUs that did well will disappear from product group divisions.
  • It isn’t possible to find what keywords are triggering specific products.
  • To find out poor performing products is more time consuming with hundreds or thousands of products within one Ad Group.
  • Some products will not get exposure or clicks.because of an exhausted budget. 

Advantages of using Segregated Ad Groups in Google Shopping Campaigns include:

  • By using this you can reduce in your unwanted clicks and spend more on effectively managing search terms. 
  • Get the granular level of keyword search term queries that are triggering product impressions and clicks.
  • Preventing feed and product group updation from messing up your data. 

Some disadvantages of it as well:

  • It can take time to get significant click data for bid adjustments or bidding automation.
  • It can be harder to review, adjust and manage bids when there are hundreds & thousands of product Ad Groups.
  • It takes a lot of time to split out products. . 

Conclusion:

The more granular Shopping campaign or Ad Group structures is then you will automatically get improved or gain performance.  

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Avoid 6 SEO mistakes that can breakdown the eCommerce traffic https://roiminds.com/avoid-6-seo-mistakes-that-can-breakdown-the-ecommerce-traffic/ https://roiminds.com/avoid-6-seo-mistakes-that-can-breakdown-the-ecommerce-traffic/#respond Fri, 12 Jun 2020 11:36:40 +0000 https://roiminds.com/?p=11547 The eCommerce industry is quite competitive as compared to others. In order to compete with your competitors and win this race, it’s time to work on the SEO strategy for your store.  If you are running an eCommerce store or managing a store and not getting enough traffic, conversions, and sales then this blog is […]

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The eCommerce industry is quite competitive as compared to others. In order to compete with your competitors and win this race, it’s time to work on the SEO strategy for your store. 

If you are running an eCommerce store or managing a store and not getting enough traffic, conversions, and sales then this blog is for you. You will get to know the mistakes that you may be doing which further breakdowns the store’s traffic.

Ecommerce Website

Therefore, avoid the below-mentioned SEO mistakes if you want to grow your eCommerce business online:

Mistake1: Improper keyword research

Most of the eCommerce business owners research and find out the keywords that are relevant to their business. But here they forget about the keywords/phrases that the targeted audience will actually use to do a search for such products.

Let’s understand this with the help of an example:

Suppose if you are selling computer accessories and you choose generic keywords like a laptop, computer, mouse, etc then you can never reach your targeted audience. 

In order to reach them, you need to be more specific in terms of keywords like Dell laptop, HP laptop, wireless mouse, etc. Thus, choose your keywords wisely in order to win the race!

Ecommerce SEO

Mistake2: Unoptimized Product URLs

This is one of the biggest mistakes that most of the eCommerce business owners make. They don’t give much importance to the product URLs. But it is important to make your product URLs SEO-friendly.

SEO-friendly URLs have two major benefits; firstly it is considered by Google as one of the ranking signals and secondly, it makes your website look more good.

It is a fact that clean URLs are clicked by the majority of people as compared to the URLs that include any symbol/score/dates. 

Most people focus on meta tags because they are visible to users and if they are good then users visit their website. Along with this, URLs are also visible to the users and if they are not user-friendly then people will think twice before visiting your website. Thus, optimize all of the product URLs of your website in order to increase the traffic.

Mistake3: Duplicate Content

The issue of duplicate content can easily rise in the case of eCommerce websites. This is because eCommerce sites have many identical products with little difference in terms of size or color. Also, the meta tags of the product pages are similar sometimes which raises duplicate content issues. 

This is not good from the SEO point of view because Google considers it to be the duplicate content found on the pages. As per Google, content is considered to be one of the ranking signals. 

Duplicate Content

If duplicate content is found on your website then you have to face traffic and ranking loss. Google doesn’t like to show the same content on different pages because its main focus is to give the best information to the users.

You have to find out the pages that have similar content and fix the issue by changing the content on each page. Also, work on the meta tags and make unique tags for each of the product pages. This is vital to rank your webpages on Google at the top position.

Mistake4: Broken Links

Google is making updates from time to time in order to improve the search results for its users. If you have a page that includes broken links or showing 404 error then it’s time to take the step forward and make the improvements.

Broken links are not a good signal because it gives a bad experience to your audience and also gives a red flag to search engines. So, if your website has this issue then it is essential to fix it as soon as possible.

Broken Links

Mistake5: Ignoring Website Loading Speed

According to searches, it is found that 60% of online shoppers are buying products from those websites that took 2 to 3 secs to load. Importantly, it is also considered by Google as one of the most important ranking signals.

If your website takes time to load then users will bounce back from your site which will increase the bounce rate of the website. This is not good at all for the growth of your eCommerce store online. 

The giants of the eCommerce industry like Amazon, Myntra have 2 secs of website load time. So, analyze the factors that are behind the high loading time and fix them. You can use tools like GTmetrix and tools.pingdom to check the high loading speed factors.

Mistake6: Not Mobile Friendly

Nowadays, everyone is using smartphones and they use it to search queries on Google. It is vital to optimizing your website for mobile as you optimize it for the desktop because the number of mobile users is increasing day by day. 

Mobile Friendly Website

Let’s understand its importance with the help of an example.

Suppose the users search for a product via mobile that you have in your store. If your website is not mobile-friendly then it gives a bad experience to the users and they bounce back from your site. This will decrease your traffic, organic ranking, sales & conversions.

Therefore, it is important to make your website mobile-friendly for increasing the chances of sales & traffic.

Conclusion:

It is a good idea to start an eCommerce store to sell the products online and increase brand authority in the market. If you want to be at the top position in SERP, then avoid the above-mentioned mistakes and increase the website traffic, organic ranking, and sales. 

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