Chances are there that you probably didn’t know about the Google- Merchant program, with the name of Surface across Google. Google announced this program back in 2019, they announced that they would start displaying products from Merchant Center feed in areas other than Shopping Ads.
At that time, Google didn’t clarify the details about the area where products will be shown with Surfaces Across Google that got cleared recently.
The following new areas include Surfaces Across Google:
- Images
- Search & Shopping
- Lens
The best thing is that Google will give extra exposure without charging anything from merchants for this service.
When someone makes a search for “Dining chair”, Google wants to provide the search results with the most relevant information from as many retailers as possible, so that shoppers get the result with the right product that they are searching for.
Behind this program, there is a win-win situation for both Merchant and Google as well. With this Google engages with businesses and merchants to make them back on using shopping and other paid options.
On the other hand, Google wants to enhance its user experience and as well Google gives free resources to Businesses to at least upload their product, Irrespective of whether they wanted to run paid shopping ads or not.
Another thing behind this is that they are attempting to pull merchants away from amazon and other online e-commerce platforms.
Who are eligible for Surfaces Across Google?
Surface Across Google program is open for all Merchants. Anyone can have benefits of this, they just need to have the following:
- Online Store
- Merchant Center Account
- Product feed with Structured Data Markup
What’s Big Deal in Surfaces Across Google and Why you Should Go for It
With surface across Google, you will get traffic with the highly purchase intent audience. So it’s really a big deal with Surface across Google.
Google does its best-ever before and helps these businesses by connecting them with potential buyers. If you haven’t taken advantage of this opportunity yet, there are three reasons why you should go for it without waiting for any longer.
1. You’ll have more without spending any Penny
As we already mentioned that you don’t have to spend anything, Google offers you greater visibility across Google surfaces for free.
You just have to upload your product feed to the Merchant Center.
It’s a good thing in cases like when you don’t want to spend more on ads or are not ready to start spending on ads or you don’t need to make changes in your budget but your profit margin will increase.
2. Reach the Untapped Audience
Surface across Google will help you to tap the users who are not recognized or are untapped from brand or product.
It’s beneficial for companies who are not paying to get traffic to their website, and it will also give additional traffic to companies who are currently running ads.
Most of the shoppers check out the images of products on Google images before making any purchase. Let’s imagine how many shoppers could convert if Google shows your products in front of them while they are searching for images.
So just optimize your product for Google images with descriptions and enable all steps for “surface across Google” and enjoy completely free customers.
In the year 2018 Google introduced the Google lens and in the year October 2019 its reach 50 million users.
Google lens is used by Shoppers to find out the product by clicking the product image. So there are many potential customers who are searching for a similar product to yours.
3. Get Highly Targeted and Qualified Traffic
One of the best things about Google Surface across Platforms is that it will give you highly targeted and qualified traffic.
A much more exciting thing about it is that Google will display your product much more like Product Listing Ads.
How can you get started?
Now you know about the benefits of Surfaces Across Google then there is no point to forego from utilizing it.
It’s the easiest way to increase your number of shoppers to your site and completely free.
No other platform other than this will give you this opportunity as compared to eCommerce companies.
Firstly you just need to qualify your product feed to the following attributes:
- Id
- Title
- Description
- Link
- Price
- Brand
- GTIN
- Availability
If your products include apparel or accessories, then there are some other Google attributes that need to be included:
- item_group_id
- color
- size
- pattern
- additional_image_link
- gender
- age_group
- size_type, size_system
- material
- condition
How will You Confirm it’s Active or not?
It’s pretty easy to verify your Surfaces Across Google status whether it is active or not from Google Merchant Center.
You have to navigate to the tools section of Google Merchant Center and selecting the
Surfaces across Google link:
There you will see whether your account is active or not.
Let’s get started to get the benefits of free surface across Google programs, we are here to help you to make your store more profitable.
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