Why Should You Link Your Client’s Google Ads Account to the Search Console?
In this article, we will explain step-by-step how to link your client’s Google ads account to the search console but before that let’s discuss why it’s important to link the google ads account.
Because it helps with one of most important thing, which is
To identify if users land on your client’s website by organic search results or paid ads. You’ll get data at the Search Query and Keyword levels, allowing you to compare the incremental value between paid and organic terms.
By linking your client’s Google ads account to the search console, you can get the insights and differentiate your traffic sources, you have the edge now to make changes accordingly to get the desired results.
Trust me when I say this, even tiny insights on the sources of data can change the complete outcome of your campaigns if optimized correctly.
So, without further ado, let’s see
Steps by Step Process how you can link google ads accounts with the search console.
Click on tools and settings -> Setup -> Linked Accounts
That option will bring a variety of accounts that you can link to your google account, from there, head over to the Search Console and click on the Details button as shown below.
After clicking on the Details button, you will see a plus sign on the top left corner with a blue background as shown in the image below, click on it.
That will bring you to “Link new site”, from there you can enter your client’s website URL and click on the Continue button.
You must have admin access to the google account you are trying to link to the google search console. You also have to have an existing Google search console setup before linking your google ads account.
As already mentioned, even tiny little adjustments can make a huge difference in the results and when can get quality information just by linking the google ads account with search console without any cost?
It’s a fair deal to get it done so you can have the data to make your next decision that will significantly affect your paid campaigns and organic marketing campaigns.