Different Types of Google Ads for Your eCommerce Store

what are the different types of google ads for Your eCommerce Store?
Sandeep Kumar
Sandeep is on a mission to help entrepreneurs be successful in their marketing campaigns. He believes in his client’s success more than his own. His love for mountains makes him travel to a hill station almost every month.

Different Types of Google Ads for Your eCommerce Store

5 min read

Today, we will discuss different types of google ads for your eCommerce store and when you should use them.

You probably have heard the saying, “You gotta spend money to make money.” Well, that’s right! You need to spend money on different types of google ads to increase your sales and profit. 

Using the right type of campaigns for your needs is the key to success here; you must learn when to use which campaigns to maximize your investment return.

Don’t worry! We value your time and won’t go deep into different types and focus mainly on when you should use them to maximize the return on your efforts and investment, so without further ado, let’s get straight into it. 

what are the different types of google ads for Your eCommerce Store

Google shopping ads

When you are running an eCommerce store, google shopping ads is like an essential part; it is one of the best ways to list your product with their images and price in front of your target audience so they can compare the price, design, etc., with other products of the same type.

Click on this link to learn how you can improve and optimize your google shopping ads campaigns.

When Should you use –

Knowing something is one thing and how to utilize the same for their betterment is another thing. Google shopping ads can bring you fruitful results if used in the right way at the right time.

  • You should use google shopping ads when you have a large variety of products at competitive prices.
  • CPC in google shopping ads is comparatively cheaper than search ads, so if you are on a tight budget, you can still get your products listed properly with google shopping ads.
  • If you are looking to build credibility with your potential customers, you can use google shopping ads and add “Customer Ratings” through your merchant center feed.
  • When you are launching new products, you can also use google shopping ads to find its right audience.

Search Ads

Google search ads are great for increasing brand awareness and listing your ads for the keywords you pick; unlike google shopping ads, you can choose keywords to show up in results in front of your audience.

Click on this link to learn how you can improve and optimize your google search ads campaigns.

When Should you use –

You can use google search ads for different purposes, which will bring you terrific results, such as :

  • If you are looking to show your ads for particular keywords, then search ads are great for this job. You can also add negative keywords to exclude your ad and stop google from showing it up for keywords you don’t want.
  • You can set and limit your bid as per your budget in search ads, so if you are on a fixed budget, you can select the bid accordingly.
  • You can write compelling titles and descriptions to charm the audiences and get their attention towards your products/services.
  • If you want to get more traffic to your website, search ads will be great for that task, and users searching for specific keywords also have high buyer intent.

Display ads

Display ads campaigns for remarketing are a great way to convert more users. In simple words, when users visit your website/landing page but do not complete the purchase, you can target them again with the google display ads network.

For example, you are selling shoes, a user visited your website/landing page for the same from SERPs and did not complete the purchase, you can again target them to sell your shoes with google display ads network.

Click on this link to learn how you can improve and optimize your google display ads campaigns.

When Should you use –

  • You can use display ads on different websites where your future customers are already spending time. All you need to do is catch their attention with your ads.
  • One of the main features of display ads is, you can include images in them, so if your products or services are more visually appealing, then display ads will bring you results.
  • With display ads, you can generate awareness among people who have passive buyer intent. In simple words, they are users who are not actively looking to purchase but might convert at a later point.
  • One more situation in which you should use display ads is that it will help you build awareness about your product and brand, which also helps in pushing the user towards the purchase when you have a long sales cycle.

Discovery ads

You can reach up to 3 billion people with google discovery ads. Now, that’s a huge amount, isn’t it?

Google discover ads will help you deliver highly visual and inspiring personalized ad experiences to people who are ready to find out and engage with your brand.

Click on this link to learn how you can improve and optimize your google discovery campaigns.

When Should you use –

  • If you are looking to tell a visual story with your products’ images, then discovery ads will be the right fit for you.
  • When you are looking to target a vast amount of potential customers, discovery ads will be the right option for you.
  • You just have to set a single discovery campaign, and it will automatically show on youtube and google discovery on its own, with google’s Machine learning technology. You don’t have to set different campaigns for youtube and google discovery networks. 
  • It’s a new campaign type, but you can target the same audience with this, so if you are looking to try out a new type of campaign for your products or services, you can try your luck with this.

Conclusion: Using the right campaigns for the right purpose is key to success. Your business can yield terrific results once you get good with choosing suitable campaigns for the right purpose.

Need more insights? We are more than happy to help. Feel free to contact us at : 

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