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Google Analytics For Ecommerce Store: A Definitive Guide 2022

Are you running an eCommerce store? If yes, you would probably know about the importance of Google Analytics.

If you are not aware of Google Analytics, you will get to know about this after reading the blog. 

Analytics is one of the essential things that every eCommerce store owner should know. Without analytics, you can’t analyze the performance of your store. 

Google Analytics is a free service offered by Google for tracking & analyzing website traffic. This powerful tool is straightforward to set up & can show you how much traffic is coming to your website.

Why do you need Google Analytics?

If you are running a physical store, it becomes pretty easy for you to analyze your customer’s behavior & can easily calculate the number of sales & profit. 

Suppose if you are running an online store, then it becomes difficult for you to analyze the performance factors of your store. In that case, you need to use Google Analytics. 

This tool will help you find out the sources from where traffic is coming and the customer’s behavior and better understand the sales funnel.

With Google Analytics, you can better understand the performance factors and take the necessary measures to improve your marketing.

How to set up Ecommerce tracking through Google Analytics?

  1. First, create a Google Analytics account with your Gmail ID. 
  2. Once you have signed up with Google Analytics, create a new account by choosing your website & following all the steps.
  3. Click on the “Get Tracking ID,” and you will get a script. The script will look like this;Get Tracking ID
  4. Open your Shopify store Admin, go to “Settings,” & paste the script into the field provided.

Shopify store Admin

After verifying the website with the Google Analytics account, the last step is to turn ON the eCommerce tracking option in Google Analytics. 

  • Sign in to Google Analytics.
  • Click Admin, and navigate to the view you want.
  • In the VIEW column, click Ecommerce Settings.
  • Set Enable Ecommerce to ON.
  • Click Save.

google analytics for ecommerce

How does Google Analytics work for your eCommerce store?

Google Analytics is the best way to extract valuable information that will help you understand your store’s performance in a meaningful manner. It includes four steps:

1.Data collection

The first step in this process is to collect the data in real time. 

A JavaScript code is used to track that data & this code is placed in the website’s markup. Once this code is inserted into the website, it starts to collect the data & transfer that information to the Google Analytics servers. 

The information includes the date and time of the session, device type, operating system, screen resolution, location, etc. This proves to be helpful for you while improving your store’s performance & increasing sales.

2. Data Processing

Data processing is essential because raw data is not valuable until processed and displayed in a meaningful way. 

Once the JavaScript code collects the user’s data, it is sent to Google’s service to process it understandably.

Google converts the raw data into meaningful metrics that help evaluate the performance of the eCommerce store. One of the most important metrics for an eCommerce store is revenue. 

If the ROI of your store is high, then it means that you are making profits. If this does not happen, then your business is at a loss. Through data processing, you can analyze the revenue of your store quickly.

3. Data configuration 

Once the data is processed, it is manipulated to fulfill some configurations. Let’s understand this with an example;

Suppose you want to exclude the traffic coming from your office IP address to the store. It is an excellent idea to do this because you will search your website so many times in a day, and when you check the data in Google Analytics, you will see massive traffic. But in reality, it’s not valuable data for you to analyze your store’s performance. 

When you exclude your office data, you can see who is visiting & interacting with your website. This will help you take the necessary steps to increase the ROI of your store.

In Google Analytics, it is essential to create different website views to have the most accurate data.

Data configuration

4. Data Reporting

Google Analytics provides several reports with valuable information that will help you analyze your store performance. 

Google Analytics breaks down the reports into different categories like;

  • Real-Time – This report will show you the user activity on your site in real-time.
  • Audience – This report will show you in-depth about who is on your site.
  • Acquisition – This report will show how many users found and arrived at your website.
  • Behavior – This report will show you your users’ behavior when they visit your website. 
  • Conversions – This report will show you the number of sales and conversions of your store.

When you access Google Analytics, you will get the “Report” option on the left side menu. From there, you can access the reports & download the data.


Google Analytics for eCommerce will naturally look a little different than Google Analytics for restaurants, service providers, and other types of businesses. The focus is more on revenue, transactions, and how website usage drives sales in measurable, concrete ways.

While setting up the eCommerce tracking side of things does take time, it gives you so much valuable, actionable information you can use to improve your site to drive more sales.

What do you think? Do you use Google Analytics for eCommerce? Which tracking features do you find most helpful? Share your thoughts and questions in the comments below! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

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