You can advertise and sell your products in different ways with Google ads like search ads, display ads, shopping ads, etc.
Today, we are going to discuss the advantages and benefits of using shopping ads for your products and how you can set up the campaigns so without further ado, let’s get straight into it.
Shopping Ads
Shopping ads are one of the best ways to sell your products by showcasing them. You can include a product image, title, price, and your store or business name inside your ads. On top of that, you don’t get have to create separate ads for each product. Shopping ads very useful when you can a large number of products. All you have to do is fill the product feed in the merchant center.
As we know, the more visible our products are to our customers, the purchase chances are better. So what are the other better ways than showing the images of your products? Another great benefit of using shopping ads is you can make your ads even better and stand out in front of others by enhancing them.
Here are the 3 enhancements options provided by Google.
- Special offers
- Google Customer Reviews
- Product Ratings
Special offers
You can add special offers links to your ads without having to pay extra for it. It’s very useful to make customers interested in purchasing from you because of the additional benefits they will be getting because of the special offers.
You can set up special offers with Merchant Promotions to display your special offers like 50% off, Buy 1 Get 1 free, etc along with your products.
Google Customer Reviews
Customer Reviews is a free service provided by Google so customers can give their valuable feedback with just one click after they have completed their purchase to tell others about their experience.
It helps in building trust with customers, when you have good Google Customer Reviews, it will also help in the decision-making of your potential customers to complete their purchase.
Product Ratings
Products ratings help both advertisers and the customers. Because it helps in the decision making of the customers to complete their purchase and advertisers get the feedback, what their customers think about their products and how they can possibly improve it.
You need to have at least 3 reviews in order to be eligible for product ratings to be shown on Google.
Final words
In today’s world, a customer has many alternatives to a similar product. So how do you convince a customer to purchase from you? You simply can not say that you have better products or provides better service than others like our shoes are better than XYZ’s shoes. That not how it works.
The simple answer to that is how you showcase your product and what enhancements and optimizations you are doing in order to convince your customers to purchase from you. Product Shopping ads allow you to do those optimizations and enhancements and if done properly, can get you ahead of your competition and increase your sales significantly.
About Author
