In this case, a home furnishings brand based in the United Kingdom came to ROI Minds wanting to grow online sales. The business had good products at competitive price points, but had not been able to scale revenue through paid ads. They had been having trouble with increasing CPCs, declining conversion rates, and essentially no change in their ROAS. The business was looking for a strategic partner that could convert ad expenditure into a consistent and sustainable level of profitable growth. That is where ROI Minds stepped in.
Goals & Challenges
Primary Goals:
- Increase online purchases across all product lines
- Maintain a ROAS of at least 5x
- Optimize ad spend during seasonal shifts and inventory changes
Challenges:
- Highly competitive niche (beds & mattresses = high CPCs)
- Mixed product margins
- Budget control during off-peak seasons
- Need for full-funnel ad structure (awareness → purchase)
Our Google Ads Strategy
ROI Minds crafted a full-funnel campaign with a mix of:
1. Smart Campaign Architecture
- Segmented campaigns by product category, top sellers, and margins
- Used Performance Max and Search campaigns for both branded & non-branded terms
2. Intent-Based Keyword Targeting
- High-intent keywords like “best bed for back pain UK”, “double divan bed online”
- Branded + competitor mix with broad match modifiers and manual bidding for control
3. Dynamic Shopping & Feed Optimization
- Customized product titles & descriptions using keyword-rich copy
- Applied GTINs, sale prices, and shipping details to boost Google Merchant Center feed quality
4. Conversion Tracking & Data Accuracy
- Tracked actual purchase conversions (2.47K total)
- Used cross-device tracking to map assisted and delayed purchases
5. Real-Time Budget Scaling
- Increased spend during high-performing months while reducing waste
- Used seasonality adjustments for major holidays and clearance campaigns
Results (June 30, 2024 – July 29, 2025)
| Metric | Value |
| Total Revenue | £747,000 |
| Conversions | 2,471+ Purchases |
| Ad Spend | £86,800 |
| ROAS | 9x (914.18%) |
| Avg. CPA | ~£35.13 |
| Conversion Rate | 2.81% (Search + PMax combined est.) |
Key Takeaways
- Product feed optimization plays a crucial role in scaling Google Shopping.
- Segmentation by profit margin allowed us to scale profitably without overspending.
- Full-funnel ads with remarketing captured returning customers and reduced cart abandonment.
Strong ROAS of 9x over a full year proves the consistency and profitability of the strategy.
Explore More Proven Campaign Results:
Revenue Increased by 592% in Just 3 Months for a Sports Gear and Apparel Store.
An Online Fashion Store Experienced a 400% Increase in Revenue in Just 3 Months
Generated $1.9 Million on an Ad Spend of $107k For an Online Contact Lenses Store in 6 Months
FAQs
Q1. Exactly how much should a home furnishings brand pay for Google Ads to achieve significant results?
The majority of brands within this category begin to experience scalable results with a budget of £2,000–£10,000 monthly, depending on the pricing of the products, geographic targeting, and competition. Having a well-defined structure through high-performing keywords and product segmentation maximizes returns with even low budgets.
Q2. Can Google Ads be effective for high-ticket products such as beds and bespoke furniture?
Yes. With high-intent keywords, optimized product pages, and value proposition clarity, Google Ads can produce steady high-ROAS sales-even for larger or custom-made products. Conversion tracking and remarketing also come into play with the longer purchasing decision cycles of these products.
Q3. What types of Google Ads campaigns suit furniture brands best?
For furniture for the home, a mix of:
➤Performance Max for product discovery
➤Search campaigns for buying intent
➤Dynamic Shopping ads with product feed optimization yield the best results. Brand search and remarketing also capture returning traffic.
Q4. My products vary by profit margins. How can I ensure profitability in ads across categories?
We suggest campaign segmentation by product margin buckets. It enables more assertive bidding for high-margin items, with controlled budgets and particular keyword filters applied to low-margin SKUs. Feed optimization and smart bidding can then refine this further.
Q5. How long does it take to begin seeing the impact of Google Ads on home furnishings?
Most customers start experiencing quantifiable traction within 4–6 weeks, with maximum optimization at 60–90 days. Full-funnel approaches, regular tracking, and creative experimentation drive the performance and allow for strong ROAS early in the process.
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