How To Set Up Google Display Ads

Google display ads
Harshita Kulshreshtha
She is an amazing Digital Marketing Enthusiast. She has implemented unique strategies for a number of clients and deliver the best results. She loves to listen music and travelling.

How To Set Up Google Display Ads

3 min read

If you are planning to advertise on Google Ads, there are a number of available options you can choose from and one such option is Google Display Ads.

Display Ads are basically the visual banner Ads which we see on advertising-supported websites.

As per the study by Google,Display ads have the capacity to reach over 85% of internet users globally over millions of sites.

Lets understand what actually the Google Display Ads are.

As we know the Google search ads are served for those who are looking for either a service or a product and the user typically searches their queries.On the other hand,Google Display Ads allows more expansion because it has a massive reach beyond the search terms.

It appears in the form of a banner or image on the websites which you regularly visit hence increasing visibility.

Google display ads

So let’s follow the steps to create Google Display Ads:

1)Open Google Ads and Sign-in to your Account

2)Set-up Google Ads Conversion Tracking 

3)Create New Google Ads Campaign

4)Choose a Goal For Google Display Campaign

5)Choose The ‘Display’ Campaign Type

6)Choose one of the Display Campaign Subtypes

7)Set Your Location Targeting and Language Targeting

8)Set Your Google Display Ads Bid Strategy & Budget

9)Name Your Ad Group

10)Set Audience Targeting and Demographics Targeting

11)Set Your Content Targeting

12)Set Your Targeting Expansion

13)Create Responsive Display Ads and Upload Display Ads

14) Create a Campaign to Launch it.

Google Display ads uses different sizes of banners and the most common ones are:

250 x 250 – Square

200 x 200 – Small Square

468 x 60 – Banner

728 x 90 – Leaderboard

300 x 250 – Inline Rectangle

336 x 280 – Large Rectangle

120 x 600 – Skyscraper

160 x 600 – Wide Skyscraper

300 x 600 – Half-Page Ad

970 x 90 – Large Leaderboard

In Responsive ads,we need to upload the assets (images, headlines, logos, videos, and descriptions), and Google automatically generates ads to be shown on the Google Display Network.

Google display network

Success with Prospecting and Targeting:

1)Affinity Audience

These are the audience which have similar interests like in fashion,health,beauty etc.There are very wide categories of users over the internet so it’s important to target them.

2)Placement targeting

Google allows the advertisers to show your ads on specific websites with placement options.By this an advertiser can go specific and can target the visitors of the website unlike the broad expansion in affinity.

3)Topic targeting

This targeting can show ads on specific webpages as per the topic which is an alternative to research and select placements on websites.

4)In-market targeting

These are the audience which are already in the market and have broad interest of categories.We can align such type of audience with Google analytics to avoid irrelevant targeting

Google Smart Display Campaigns

Google smart display

Sometimes,we get confused with our targeting,campaign strategy and audience creation.

In this case Google helps to lift out all the doubts for us.

In Google Smart Display Campaigns,we just need to set conversion tracking and create Responsive Display ads and Google will then be using all our website data,insights to our landing pages to reach the most potential audience.

P.S: Google Display Ads has the ability to take our advertising to a whole another level when set up properly.In short, a high level display ads has the potential to leave an impression that will ultimately boost the ROI.

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