Custom labeling is a type of tag that you can use to filter and group the products in the Google Ads campaigns.
Before we understand how to use custom labeling in google shopping, you have to be clear of why you need to use custom labeling.
Why you need custom labeling-
- Grouping specific category products together.
- Better overview of your performance campaigns.
- Finding the sweet spots products.
- Better control over the campaigns.
- You can higher bid on fast selling products and lower the bid on slow-selling products.
- You can apply custom labels according to the group and set different bids based on different product groupings in the ads campaigns.
Custom labeling is an easy way to organize your products. Custom labels have 5 empty boxes where you can add your data or value according to your requirements. Custom labeling starts from 0 and ends with 4.
Easy ways to use custom labeling
Based on seasonality – spring, summer, and winter season.
based on profit margin – Long sleeve shirts and jeans have a high margin product.
Basis of high performing products – leather shoes (high selling products).
You can use custom labeling according to the product category like – Socks, Shoes, jeans, and Shirts, etc.
Custom labeling is a simple and quick way to organize your shopping campaign. Below are some cases where you can use custom labels accordingly:
Case 1- you can label your products based on the high, medium, and low-profit margin and adjust bids accordingly on it.
Like you can use custom label 0- profit margin according to low, medium, and high-profit margin items.
Case 2- You can adjust the bids based on product pricing. Also, you can assign higher bids on the most expensive items and lower the bids on less expensive items.
You can use custom label 1 -price categories like under $25, under $40, and under $70.
Case 3- you can show your products based on the seasonality base. Show the right products based on the season. Like shows woolen clothes in winters.
Here you can use Custom label 2- seasonal base according to Spring, summer, and winter.
Case 4- sales item and free shipping
You can use a custom label based on a free shipping product and have to find which products are most interested in and then custom label on those items.
Here, you have more chances to convert on those items.
You can use Custom label- 3 shipping or free shipping.
You can use all custom labels at once if you want.
For example –
First, you analyze your product data first. After analyzing you find out your highest performing item is short sleeves men’s category under the range of $30 to $50 plan shirts. Now you custom label these categories.
Custom Label 0 – Men’s Tee
Custom Label 1 – Short Sleeve Shirt
Custom Label 2 – Summer
Custom Label 3 – under $30 to $50
Custom Label 4 – Plain Shirt
Now you have to set up a campaign based on these custom labeling. Because you know that this category item is performing very well.
Now, you have to set up a simple shopping campaign and only run these custom labeling category items and exclude all products.
Google gives you an option to filter the product based on a brand name, product type, google product category, and condition value, etc.
After assigning all custom labeling you can use the custom label in your shopping campaigns.
You can use the custom labels in Google shopping in two ways. The first way, you click on campaigns then go the settings tab and click on the inventory section where you can use custom labels according to your requirements.
The second option is to click on the campaign and then click on specific ad groups, now click on the plus button in front of all product tabs. Here you select your custom labels according to your need.
Custom labels are nothing more than just a tag. Where you tag category or products accordingly. Custom labels are very useful if you use them in the right way. Labeling the products makes it easier to manage and analyze the custom labeling performance Campaign.