Summary
Aquae Jewels, a Dubai-based DTC fine jewelry brand (18K gold & diamonds), partnered with ROI Minds after unprofitable Google Ads (~$12K sales, ~1.8x ROAS). In 90 days, revenue scaled to $224,000 at 12x ROAS (~$18.7K spend) across 15+ countries via feed hygiene, PMax + Search structure, enhanced conversions/GA4, and controlled tROAS scaling.
At a Glance
| Field | Field |
| Industry | Fine jewelry (18K gold, diamonds) |
| Channel | Fine jewelry (18K gold, diamonds) |
| Market | Dubai base · global buyers (15+ countries) |
| Duration | 90 days (3 months) |
| Website | aquae-jewels.com |
Results
| Metric | Before | After | Change |
| Revenue | $12,000 | $224,000 | +1,766% |
| ROAS | 1.8x | 12x | — |
| Ad Spend | ~$10,000 | ~$18,700 | — |
| Conversion Volume | Low | ~10× | — |
| Global Reach | Limited | 15+ Countries | — |
Month-on-month
| Month | Revenue | ROAS |
| 1 | $24,000 | 6.2x |
| 2 | $78,000 | 10.1x |
| 3 | $122,000 | 13.8x |
| Total | $224,000 | 12x |
The Challenge
Strong product, weak system: poor Shopping feed hygiene, broad low-intent targeting, underused smart bidding, no framework for global scale.
The System We Ran
Feed OS — GTIN/MPN/types/labels; keyword-rich titles (“18K Gold”, “Diamond”, etc.)
Structure OS — PMax asset groups by category; Search for brand + high-intent non-brand
Signal OS — Enhanced conversions + GA4 for cleaner learning
Bidding OS — tROAS on high-margin SKUs; seasonality/exclusions; gradual scale
Creative OS — Lifestyle + close-up stills; video in PMax; dynamic remarketing
Mistakes We Avoided
Burning budget on unstructured tests · scaling before feed/signals were clean · resetting learning with reckless budget jumps.
Who This Fits
Luxury/fine jewelry DTC ready to fix Merchant Center and fund a 90-day structured sprint. Not yet if catalog data can’t support Shopping.
Want to Scale Like Aquae Jewels?
If you’re spending money on Google Ads and not getting at least 5x ROAS, you’re leaving serious revenue on the table.
Explore More of Our Successful Google Ads Campaigns
FAQs
What are the best jewelry store advertising strategies to attract customers?
Start with a mix of Google Ads, social media advertising, and strong visual content. Showcase your best-selling pieces, target high-intent shoppers, retarget visitors who didn’t purchase, and use customer reviews to build trust.
How can I advertise my jewelry business effectively?
Use Google Ads to reach people actively searching for jewelry, and Meta Ads to create demand with eye-catching product visuals. Combine paid advertising with SEO, social media, influencer marketing, and email campaigns for more consistent growth.
Which are the best digital marketing agencies for jewelry stores?
The best agency is one that understands jewellery buying behavior, high-value products, and the importance of ROAS and profitability. Look for an agency with proven experience in Google Ads, Meta Ads, SEO, and ecommerce growth, backed by real case studies.
Can luxury jewelry scale profitably on Google Ads?
Yes, luxury jewellery can scale profitably on Google Ads when campaigns are built around the right products, keywords, audiences, and conversion data. Strong product feeds, Performance Max, Search campaigns, remarketing, and accurate tracking can help turn high-intent searches into profitable sales.
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