Key Highlights – Aquae Jewels (Google Ads Campaign)
Client: Aquae Jewels
Industry: Fine Jewelry (DTC, Global)
Location: Dubai, UAE
Website: https://www.aquae-jewels.com
Platform: Google Ads
Duration: 3 Months
Revenue Growth: $12,000 → $224,000
ROAS Achieved: 12x
About the Brand
Aquae Jewels is a luxury fine jewelry brand based in Dubai, selling handcrafted 18K gold and diamond jewelry to a global audience. While the brand had a strong product offering, their previous campaigns lacked structure, optimizations, and profitability.
The Challenge
- Before partnering with ROI MINDS, Aquae Jewels faced:
- Unprofitable ad spends with only $12,000 in sales
- Poor Google Shopping Feed hygiene
- Broad targeting with low purchase intent
- Underutilized AI tracking and smart bidding
- No structured campaign framework for global scaling
The Transformation (90 Days Impact)
| Metric | Before ROI Minds | After ROI Minds |
| Revenue | $12,000 | $224,000 |
| ROAS | 1.8x | 12x |
| Conversion Volume | Low | 10x increase |
| Ad Spend | ~$10,000 | ~$18,700 |
| Global Reach | Limited | 15+ Countries |
Our Strategy to Achieve 12x ROAS
We implemented a full-funnel Google Ads strategy customized for the fine jewelry niche:
1. Shopping Feed Optimization
Fixed GTIN, MPN, product type, and custom labels for smart segmentation
Enriched titles and descriptions with keyword-rich attributes like “18K Gold”, “Diamond”, “Dubai Fine Jewelry”
Synced merchant center diagnostics for maximum visibility
2. Smart Campaign Structuring
Launched Performance Max campaigns with multiple asset groups segmented by product category (Rings, Bracelets, etc.).
Created Search Campaigns for branded + high-intent non-branded keywords like “buy diamond bracelet online”, “engagement rings Dubai”
3. Conversion Tracking Maturity
Integrated enhanced conversions & GA4 for improved signal quality
Used Google Ads’ AI learning window to stabilize & scale budget without hurting ROAS
4. Bidding & Budget Strategy
Started with tROAS bidding focused on high-margin SKUs
Used seasonality adjustments and data exclusions to reduce noise
Gradual scaling without resetting learning or spiking CAC
5. Creative & UGC Asset Testing
Implemented lifestyle and close-up product imagery
Leveraged video assets in PMax for top-funnel expansion
Dynamic remarketing using past-engaged users and add-to-cart audiences
Month-on-Month Growth Snapshot
| Month | Revenue Generated | ROAS |
| 1st | $24,000 | 6.2x |
| 2nd | $78,000 | 10.1x |
| 3rd | $122,000 | 13.8x |
| Total | $224,000 | 12x |
Why This Case Study Matters
Most jewelry brands struggle to scale profitably with Google Ads. ROI Minds delivered a 1,766% increase in revenue and 12x ROAS in just 90 days using precision, data, and proven systems.
Key Takeaways for Jewelry Store Owners
- You can scale luxury jewelry online with the right structure
- Feed hygiene + campaign segmentation + AI signal quality = consistent growth
- You don’t need to burn budget testing. Let us bring the framework to you.
Want to Scale Like Aquae Jewels?
If you’re spending money on Google Ads and not getting at least 5x ROAS, you’re leaving serious revenue on the table.
Book Your Free Jewelry Brand Audit!
Let us show you exactly how to scale.
About Author
