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Top 10 White label Marketing Agencies in 2023

Why should you use a white label marketing agency? If you’re looking for an answer to this question, you’ve come to the right place.

Have you ever been in a scenario where an important client requested you to perform something and you had to decline because you lacked the necessary in-house resources?

Or have you tried to give add-on services to your clientele or extend your portfolio but run into some roadblocks?

Or are you a small business that has been unable to compete with larger agencies due to a lack of service offerings?

If you answer YES to any of these questions, you’ll benefit from white label marketing. We’ve compiled a list of the top white label marketing agencies to help you boost your marketing game.

Top Ten White Label Marketing Agencies in 2023

We’ve selected the top white label marketing agencies in India for you to interview and partner with after performing extensive research and carefully evaluating ratings and types of services.

These top agencies were chosen based on the quality of their services and their market performance.

Take a close look at our comprehensive list of top White Label Agencies so you can select the best for your requirements.

1. ROI MINDS 

When it comes to providing white label marketing services, ROI Minds is at the top of the list. Client satisfaction is all ROI MINDS care for and that’s why ROI Minds provides comprehensive white label marketing services to their clients, comprising Google Ads, SEO, Facebook Ads, Social Media Management, Content marketing, email marketing, and brand strategy, etc. Here is a brief about their services:

PPC Services – ROI MINDS is a Google Ads Partner agency and manages more than $2 Million in ad budget for its clients. They have generated over $200 million in revenue for their clients with Google Ads. ROI MINDS has an extensive portfolio of eCommerce and Lead generation clients which can be used as a reference by marketing agencies to attract new clients.

Social Media Ads: ROI MINDS is one of the few Facebook Marketing Partner agencies in India and manages more than $1 million in ad budget for its clients. ROI MINDS has generated business for local businesses through lead generation with Facebook ads and scaled eCommerce stores to 7 figures as well. 

SEO Services – ROI MINDS has a dedicated team of SEO experts who are well-versed with Google Latest guidelines and industry best practices to bring organic traffic to a website. They do complete technical audits and build authentic high-quality backlinks. ROI MINDS SEO services start at an affordable price and provide quality results. 

They believe in assisting small and medium businesses to grow by delivering lucrative marketing solutions. Taking care of the marketing aspect while the businesses look after the customers.

The ROI Minds team has worked with hundreds of businesses in a variety of industries, including B2B, B2C, small enterprises, venture-backed startups, and large corporations.

With its unbiased continual monitoring and strategic suggestions, ROI Minds ensures full accountability for its customers, assuring excellent quality and great results. And the only thing that matters to us is that brands work with the finest specialists who can deliver the best and fastest results.

When looking for a white label marketing firm for your business, ROI MINDS is one of the finest options. It is currently ranked first and provides thorough marketing services.

2. Oxedent 

Oxedent is a leading white label marketing firm that provides a comprehensive PPC development process for current PPC campaigns as well as ongoing PPC account optimization and maintenance.

They can assist you with anything, whether it’s monthly administration or a total rebuilding of your campaigns. They understand how to provide you with qualified leads and sales.

3. SEO EXPERTS COMPANY INDIA

The SEO Experts Company India was established in April 2019. They provide unique and high-quality SEO solutions that meet the demands of their clients. Their philosophy is that “a satisfied client is a high quality backlink for us,” who can promote us far more effectively than any marketing approach.

SEO Experts Company India creates campaigns that are personalised to their clients’ unique requirements. Before beginning a project, they do an in-depth analysis of the client’s demands and establish clear standards.

You can take the help of SEO EXPERTS COMPANY INDIA to take your business to the next level.

4. Attractive Web Solutions Pvt.Ltd

Attractive Web Solutions is a spectacular and experienced Web Development and white label marketing company in India, with a large and diversified portfolio that includes static website design, logo design, dynamic website design, web applications, and white label marketing, Web applications, reasonable search engine optimization, web hosting, and email marketing, and PHP application development, etc.

It has a pool of talented designers, skilled developers, marketers and the most effective management, who are all clear on the road forward, to deliver cost-efficient and timely solutions to satisfy the business needs of valued clients.

5. Nick Metrics Marketing Agency

NickMetrics was founded in 2017 and is a top white label digital marketing agency. They have a dedicated team of digital marketing experts who provide full-service digital marketing solutions all around the world.

NickMetrics serves as a standard for all top-ranked search engine marketing agencies to assist with digital strategies and the greatest possible leads, from low-hanging fruit to all long-term options. They assist businesses in obtaining leads that are also prospective clients by implementing creative and transparent proven digital tactics. More clients equals increased profitability and income.

6. MARKETiNG BLUEPRiNT

Because this firm ranks fifth among top white label marketing agencies, you can discuss your marketing needs with them.

Search Engine Optimization, Social Media Marketing, Google Ads Campaigns, Paid Social Campaigns, and Website are just a few of Marketing Blueprint’s specialised digital marketing channels.

They’ve spent over six years using the disruptive power of technology and inventiveness to help their clients’ businesses digitally empower their quest to the next level.

7. Growth Wires 

Growth Wires is one of the top white label Digital Marketing and SEO companies in Noida, having entered the platform of SEO and digital marketing services in Noida intending to provide world-class web support to businesses around the country.

Growth Wires began its journey in the year 2013, and since then they have been providing the best digital marketing solutions to their clients in locations such as Noida, Gurgaon, Delhi, Pune, and Indore(India).

8. Webline Nexgen Services Pvt Ltd

Webline Nexgen Services Pvt Ltd is a white label digital marketing firm located in Ludhiana. They have a dedicated and expert team with over ten years of expertise in the field that provide their clients with the best quality Ecommerce Consultancy and Digital Marketing Services.

They focus on ROI-based outcomes in all of the digital marketing services they have provided to their clients.

Design Team of Webline Create a robust analytics-driven lead generation and brand awareness strategy as well.

9. Orion Digital

Orion Digital is a top white label marketing and ORM (Online Reputation Management) agency that offers a comprehensive range of services.

From community development to real-time engagement with target audiences through conversation-based communications. By combining in-house skills in technology, strategic thinking, and creative communications, Orion Digital provides a one-of-a-kind experience and knowledge.

Orion Digital’s services include a comprehensive approach to all online initiatives, allowing customers to grow their businesses, defend their reputations, and strengthen their equity.

10. IndeedSEO

IndeedSEO is a prominent white label marketing and SEO company in India that provides a complete bundle of services. Their service fees are reasonable and less expensive when compared to others, therefore they are a good fit for your budget. When it comes to technology, they employ all of the latest SEO methods to increase the visibility of your website.

They offer impressive track records in online marketing services such as SEO, social media, PPC, email marketing, and online reputation management. They are the finest SEO firm, providing reliable and advanced marketing and SEO services.

Conclusion

The Top 10 leading agencies that we have mentioned above are offering services that can be useful to grow your business. Don’t restrict yourself if you can touch the sky. Because the sky’s the limit when it comes to marketing your business.

Now you can choose one according to your budget and business needs. We wish your business great success.

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Getting Down the Road to the Best PPC Campaign in 2020 for Better ROI

In a world full of technological advancements, you want to ensure that you are making the most out of your ad budget. But, with the new Pay Per Click (PPC) Strategies continuously evolving it can be a little hard to know the factors which are worth paying attention to.  

Don’t worry,  we have your back!

In this write-up, we have covered all the nook and corners of the tactics you can use to establish the best PPC Campaign for better ROI.

Read on, to know more! 

ICEBERG THEORY

Do you know that about two-tenths of the iceberg is above the surface, and eight-tenths submerged, and you must be thinking why we are talking about the Iceberg here and how is this related to PPC?

Let us explain you the process in-depths:

The case of PPC campaigns is similar to the Icebergs, as what we can control in PPC is less than what we cannot control. So, things we can control are like the tip of the iceberg (2/10th) and things we can not control are like the submerged part of the iceberg (8/10th).

So, how do you control the uncontrollable?

Here, by tactically analyzing the campaigns, you can get an idea of the data that can help you to control the uncontrollable aspects(the submerged area of the iceberg) of your campaign. Furthermore, to understand this situation in-depth.

What is a Keyword and Search Term?

Keywords are the foundation of everything when we talk about PPC Campaigns. Without a deep understanding of keywords and how to use them effectively, you cannot achieve your goals with PPC. Whereas, search terms are the words that a user types into the search engine when performing a search. 

In this case, you can select the keyword you want to add in a particular campaign, but cannot control the search term your user decides to go for. Fortunately, you can control them (as stated above) by using tactical analysis.

Somehow, you can monitor the search terms for better results and can exclude irrelevant words later on. But, when you focus on the search terms reports to add negative keywords, the growth graph you are aiming at will eventually fall downwards. Here, all you need to do is to understand that every search term has a different conversion or sales rate, considering the search term reports. 

We suggest you add the search terms as keywords accordingly from the search term reports, as this is the best way to get the effective and complete control over the campaign for better outcomes.

How to control analyze things more granularly for better ROI?

It is necessary for every one of us, to track the budget of our ad campaign along with how it will be utilized on the entry-level.  This will provide you with better profits- That is something we all look for, isn’t it? Also, this is the reason why we market our products or services digitally.

Are the keywords, placements or the audience you target giving your business some genuine leads? 

Yes, you can get an insight from google ad metrics about your PPC campaign. But, are these leads actually converting into sales or getting disqualified by any means? Let’s explain it with an example:  Assume that ABC Company is a Pizza Store and they are using Google Ads to promote their pizza to improve their sales. 

For that, they have implemented Call-Only Ads, so when people in their targeted area search for generic pizza keywords their ads automatically pop out allowing the customers to call and place orders.  

By using  AdWords you can track the conversions or leads, considering the situation ABC Company has set a conversion tracking of 60 seconds to sell pizza by converting a lead. But, in case one of the customers is talking to the executives for more than 60 seconds and not ordering. Here,  Adwords considers it as a convertible lead. Also, if an existing customer calls the company using the ad and repeats their order, taking approximately 45 seconds to place the same, Adwords will not track the lead.

Now, the question arises- how can we track such issues in a granular way?  There are various methods to do it such as: for ABC Company which sells pizza, they track the leads which can be converted and which cannot be. Additionally, you can use some call tracking and analytics solution for tracking the phone calls such as CallRail, DialogTech, Invoca, Call Box, etc.

To track sales data at a granular level,  you can also use automatic ValueTrack parameters or manual UTM parameters.

  • A value track parameter or parallel tracking helps to load your landing page faster due to which we can reduce the rate of lost visits due to slow speed. It sends the customer directly from your Ad to the final URL while click measurement happens in the background. Therefore,  it’s a click measurement tracking with the help of which we can collect information related to the source of your ad clicks.
  • Urchin Tracking Module (UTM) codes are the snippets of text added to the end of your URL to track from where website traffic is coming if users click a link to this URL. This can help you to track down the components of AdWords campaigns a little more deeply and to save your ad spend to get more profitable leads.

TRAFFIC TEMPERATURE

Do you know that the audience who visits your website through Google ads is classified as Cold, Warm & Hot?

You can get a lot of boost in sales by differentiating your audiences and target them accordingly.

Cold Audience, are the users who don’t know about your business, product or service. These types of audiences are a little tricky to convert as your business is unknown to them. 

So, how can you pitch them considering their low intent?

Well, you can use Display Ads with cold CTA’s (Call to Action) like Infographics, Industry Stats, etc. It can be done to create your brand awareness by telling them more about your business or services, to target the users who fall under cold traffic criteria. It will help you to convert your lead to a warm audience.

Warm audiences are the users who are in the consideration stage and are looking for a specific product or service. If you place an ad in front of them (which is similar to what they are searching for). There are chances that users might get engage with your ad campaign and don’t take much to buy a product or service. 

Here, you can pitch them by adding a  CTA (Call To Action) such as free consultation, free demos, ebooks, whitepapers, coupons, and more. 

Hot audiences are the user who are aware of your brand’s existence, they have visited your website and stayed there for a long time and had purchased a product or service. Based on their likeness towards your business, you can also pitch them again with CTA’s (Call to Action) such as  Consultation, Quote, Purchase, etc.

This is why traffic temperatures matter and can benefit you to differentiate your audience based on the temperature metrics of your ad.

Please note:  You can always re-target the cold & warm audiences who falls under the awareness or consideration phases. Furthermore, you can show them your ads by means of retargeting or by giving them some special offers. 

Not to forget, hot audiences who had purchased a product or service can also be re-targeted by Upselling and  Cross-selling as well as by offering them some special offers so that they can be converted as the most valuable customers for your business.

MICRO CONVERSIONS

Let us start by understanding the term itself: Micro-conversions are the activities that generally engage your user before purchasing your product or services.

For Instance: The tasks involved during a purchase from searching for a particular product to visit the product page to click on the “Add to Cart ” button, this process is known as micro-conversion. 

Some more examples of the micro-conversion may include as follows: 

  • Email signups
  • PDF downloads
  • Button Clicks
  • Filling out a form
  • Account signup

Here, it is necessary for you to track down how the actual conversion happened by tracking the customer journey. The most common micro-conversion metrics available in Google ads are Average Session Duration, Bounce Rate, Pages/Session & % new sessions.

If a visitor doesn’t stay on your landing page for a long time, then it would be very difficult to get your lead form filled. Here, the problem is not with the Google Adwords, because the customer is searching for something using a specific keyword and your ad gets displayed. If your ad copies are engaging that will automatically lead the customer to click on your ad from where they will enter the landing page of your official website. 

Somehow, due to some abnormal website functionalities like poor user interface, slow speed, non-responsive mobile landing page, etc the customer bounce back then that particular click is considered to be wasted.  Similarly, if the methodology you are using to target is incorrect, this means that you are targeting the irrelevant audience, as for them your ads and websites do not hold much of relevance in terms of what they were searching for.

Keeping the basics in mind, you must optimize such metrics effectively along with the website functionality to track your visitors accordingly. Also when a PPC campaign isn’t working, don’t give up. Look for micro conversions you can optimize for getting better results. Once you improve them, you’ll be a step closer to your actual conversion goal.

We hope these tactics may help you to optimize the PPC campaigns effectively to fire up your online presence. Feel free to share your experience by commenting below.