In today’s digital age, consumers increasingly search the web for the best health supplement stores to which they can relate. This increase in user behaviour has led to an estimated growth of this industry by 9.1%, an approximate market value of $8.47 trillion by 2027, making it crucial for health supplement stores to have a strong online presence. But how do you ensure your store cuts through the digital competitive landscape and reaches the right audience?
The solution to the above problem lies in the effective use of Search Engine Optimization (SEO) strategies that can significantly increase your brand visibility, attract qualified leads, and drive sales. The blog presented will discuss these strategies and the successful implementation of SEO strategies to boost brand visibility. It will help you understand methods and tools to unlock the full potential of SEO for health supplement stores.
Additionally, we will address common concerns surrounding SEO that people majorly search for in the FAQ section at the end of the blog. So, get ready to learn about these amazing strategies for achieving success online for your online store.
Top 7 SEO Strategies For Ecommerce Brands In The Health And Wellness Category
We’ll break down each strategy into clear steps you can implement right away. Get ready to learn how to use SEO for health supplement stores online!
Keywords Research
Finding the right keywords is the most important element of SEO for any health supplement store.
- Focus on the Relevancy
While looking up keywords, you might come across some that are so basic that they are hard to rank on; on the other hand, some might be way too specific and difficult that only a small percentage of people search for them.
Therefore, you must utilize industry-standard keyword research tools such as Hubspot or Google Keyword Planner to identify the specific search terms your target audience uses to find health-related products online. Say using terms like “health supplements for skin” is relevant.
- Categorize Keywords for Impact
Segment your keywords into cold, warm, and hot categories. Target cold keywords with informative blog posts, warm keywords with targeted content addressing user concerns, and hot keywords with product-specific pages and blogs.
COLD AUDIENCE: They have never seen or interacted with you or your brand. This audience is problem-aware but isn’t solution-aware.
For example – Fatty liver remedies, how to treat a fatty liver, etc. Such an audience is looking for a solution or education, and they haven’t made up their mind yet for the purchase. They are still in the research phase or early stage of the research.
WARM AUDIENCE: These people know about you and your brand but have not purchased from you. This audience is problem-aware and solution-aware.
For example, green tea is helpful for fatty liver, so now they might be looking for options for green tea, recipes for green tea, and other solutions to aid their problem.
HOT AUDIENCE: These audiences know about you and your brand and have purchased from you. This audience is both problem-aware and solution-aware and now looking for options to buy the solution.
For example – People who know that green tea helps with fatty liver are now looking for different brands, ingredients, prices, offers, etc., to buy the product.
Bonus – Always start with the Hot Audience first, as this is the most sales-friendly audience and will give the maximum ROI of your marketing budget. People make mistakes here and start with the cold audience.
This categorization helps you create targeted content that resonates with users at various stages of their buying journey. To ensure that you cover each step of the journey, try mapping it out with the most searched-for keyword phrases. This method helps attract potential customers and improves your brand’s visibility.
Here is what you should consider for making the buyer journey effective:
- For the awareness stage, you should educate the audience about the challenges that help build trust by sharing valuable and informative content with them.
- For the second consideration stage, you must provide the audience with an in-depth knowledge of how to set and optimize their content to meet the requirements and avoid common mistakes many business owners make.
- For the final decision-making stage, one must offer product feature tours and provide trial demo videos to help people learn more about the product, observe it, and carefully consider it before making a final informed decision.
Create Share-Worthy And Valuable Content
The SEO world demands high-quality content. Focus on the points below to create valuable blog posts and articles that educate your audience about health and wellness topics, inform them about your health supplement store, and not just promote your products.
- Go beyond product promotion and craft informative content that educates your audience about health and wellness topics relevant to your health products.
- Use informational, consideration, or transactional keywords to target users at different stages of their buying journey.
For example, a blog post, “Natural Remedies for a Peaceful Sleep”, targets users with early-stage sleep concerns (informational).
- Your content must be written differently for different channels. Every platform has specific requirements, features, format structure, and style. Your content must satisfy the guidelines of the platform on which you choose to post about your brand. This valuable content establishes you as a trustworthy resource in the healthcare space, increases user engagement, and drives sales.
Consider including product-led content that demonstrates how your product as a solution solves the challenges faced by the users. This type of informational content is usually considered under the middle or bottom of the funnel in the marketing niche, where the readers are actively evaluating options and are ready to make a purchase.
Ensuring The Technical Wellness Of Your Website
Like maintaining good physical health, your online health supplement store needs regular check-ups to function optimally.
A technical SEO audit helps pinpoint areas that cause issues related to search engine ranking. These issues can range from slow loading speeds, which frustrate users and make them angry and leave your store for a competitor, to mobile-friendliness problems, which exclude a large portion of your audience.
EXAMPLE OF MOBILE-FRIENDLINESS SEO AUDIT
Be aware of common technical SEO concerns for e-commerce sites, such as broken links, missing alt text for images, and duplicate content. Another major concern is security, which most brands often overlook. Security is important for health supplement online stores and their websites. It ensures that any information travelling through various mediums is encrypted, which builds user trust.
There are free and paid SEO audit tools specifically designed for e-commerce platforms. These tools can diagnose and fix technical issues, ensuring your website is healthy and search engine friendly.
SEO AUDIT TOOLS:
- Google Search Console: It provides data from Google about your site’s crawlability, indexability, and search performance. It integrates directly with Google Analytics and lets you pull the data into many third-party tools.
- SEMrush: It breaks down the analysis into seven categories: Crawlability, HTTP, International SEO, Core Web Vitals, Site Performance, Internal Linking, and Markup. The insights gathered from these areas help improve your site’s SEO and performance.
- Ahrefs: It can recognize more than 110 technical issues, from critical errors to less concerning problems such as broken links, redirects, images, or entire CSS and Javascript files. Using the dashboard, it provides relevant solutions to these problems provided by the tool.
- Screaming Frog: It is more of a crawlability tool and is best if you want to analyze your website simultaneously. It presents you with a list of issues with your website with the help of specific metrics such as meta descriptions, outlinks, response time, anchor text security, etc.
- SE Ranking: It helps crawl and analyze your site and comes up with more than 70 parameters like domain overview, pages, meta, content, images, mobile optimization and more.
EXAMPLE OF TECHNICAL SEO AUDIT (WEBSITE VERSION)
Optimize Your Website’s Foundation Using HTML Tags & Site Structure
A well-structured website for an online health supplement store is user-friendly and follows and fulfils search engine requirements. Here’s how you can improve it using effective healthcare SEO strategies:
- Optimize your website’s HTML title tags and meta descriptions. These elements are like mini-billboards that appear in search engine results pages (SERPs).
Creating clear, concise titles and descriptions that accurately reflect your content and target keywords is important for grabbing user attention and improving click-through rates.
- Logical and well-organized website structure with clear navigation, such as providing product categories and subcategories.
It improves the experience by making it easier for users to locate things. This structure also helps search engines crawl and index your website effectively.
- A positive user experience is essential to keeping visitors hooked to your brand and converting them into customers.
This includes using high-quality product images and optimizing your website to be mobile-friendly. It will create a website that search engines love, and users enjoy browsing.
EXAMPLE:
Strengthen Your Internal Network By Interlinking Your Webpages
Strategic internal linking acts like well-placed signs, connecting pages and improving your health supplement store ranking.
- Internal linking is a method of creating hyperlinks between relevant pages on your website. This helps users navigate your website more easily, discover related content (like different types of health supplements for various skin types), and get solutions to what they’re searching for. It also signifies the importance of particular pages of your online health store for better response.
- The Natural Linking SEO strategy for health supplement stores focuses on creating a natural internal link based on the type of content one offers readers. Don’t add links just for the sake of it; instead, link to pages that provide additional information or expand on a topic. This keeps users engaged and helps search engines understand the hierarchy and flow of information on your website.
EXAMPLE:
Implementing Schema For Healthcare Businesses
Schema markup is like a secret language you can use to communicate more effectively with search engines, particularly for your healthcare online store.
Schema markup provides search engines with richer information about your health and wellness business and products. Several free schema markup generators are available online. Use these tools to create the necessary code that provides search engines with richer information about your health and wellness products.
The most important tip to remember while implementing Schema is that you must use Breadcrumb Schema to help users navigate the site, making the process simpler and smoother.
This can help one gain insights into product information, ratings, and reviews displayed directly in SERPs. By utilizing schema markup, you can significantly boost your search results and stand out from the competition in the healthcare space.
Types of Schema Markup That Can Be Used For Healthcare Sector:
Medical Entity that includes various aspects of medical information, providing an umbrella structure for more specific data.
Physician and Medical Business is tailored for doctors and medical establishments. It allows a detailed representation of information from specialization to operational hours.
Medical Condition and Drug schemas allow one to provide information on specific medical conditions and medications, ensuring that search engines present the data accurately and clearly.
SCHEMA MARKUP GENERATORS:
- Schema Pro
- Google Structured Data Markup Helper And Data Highlighter
- Hall Analysis JSON-LD Schema Generator
- JSON-LD Schema Markup Generator By Merkle
Backlinks PR
Building backlinks and a strong public relations (PR) SEO strategy for health supplement stores are crucial to success in this niche.
- Guest Posting
Contributing high-quality articles to relevant healthcare websites and blogs can earn valuable backlinks and increase your brand’s visibility. By providing informative and engaging content, you can establish yourself as an authority in the industry and attract new customers.
- Targeted PR
Create high-quality, informative content that establishes your brand as a leader in the healthcare industry. Use the content for targeted PR efforts, reaching out to healthcare publications and influencers whose goals and objectives align with your brand.
- Industry Recognition
Participate in healthcare award programs and industry events to boost brand awareness and earn backlinks from news coverage. Backlinks are votes of trust from other websites, and search engines consider them a sign of authority and credibility within the healthcare field.
Conclusion
That concludes our blog, where we discovered how strong online visibility is crucial for your health supplement store’s success. By implementing these lesser-known yet highly effective SEO strategies, you’ll equip your store with the power to attract new customers, build brand loyalty, and confidently navigate the digital SEO landscape.
Our SEO Services are customized for the health and wellness industry, targeting health ecommerce brands, physical clinics, wellness programs, and other wellness categories. Contact us to collaborate and watch your health business grow and achieve success in the competitive landscape with the help of search engine optimization company.
FAQs
To help search engines understand your infographics, use clear names like “healthproduct.jpg” instead of numbers. Briefly describe the image in the alt text and captions using keywords. Put your infographic on relevant pages of your website and share it online. This helps people and search engines find it!
SEO takes time, and it is a long process. While you might see a few more visitors soon, bigger changes usually take 3-6 months. How fast it goes depends on how competitive your keywords are, how healthy your website is, and how helpful your content is.
Yes, it’s essential to be careful. Don’t say your supplements cure diseases. That’s for doctors to verify! Focus on talking about general health and how supplements might help people feel better. Always mention trusted sources like government health websites and say you’re not giving medical advice. Disclaimers are your friend here!
There are free tools to help! Check the number of visitors you get with Google Analytics. See if your target keywords are moving up in search results. Look at how long people stay on your website and if they leave immediately. This tells you if your content is interesting and helpful!
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