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Digital Marketing Social Media Marketing

Learn Everything About Facebook Business Page & Ads

The workings of any business are more acknowledged when performed with more proficiency with all the prime elements and the complexities complimented with more techniques. Your business needs more dynamic and complex approaches. If you’re prepared to educate the world regarding new products, seek new clients with an effective campaign for advertisement purposes. 

You can work over your set of timing and event or do something completely different to stand out for your potential clients. Social media advertisements and marketing can assist you with receiving your message against any other perfect individuals. The choices are unending for why you need to promote your business entity, yet we have a few tried and tested approaches going on about it — many of which you can perform free of charge.

What is a Facebook Business Page?

A Business page for Facebook resembles a free business site, a business entity that can expand its online presence. Like an individual Facebook profile, your Business page for Facebook incorporates its mechanism for receiving and sending notifications about updates, posts, warnings, and even new connections. They can connect with other clients’ work content through sharing, liking, and commenting.

Facebook Business Page

Key Advantages of Using a Business Page for Facebook

If you plan to create your own Facebook page for your business, you must go through the following tips. 

Mentioning The Prime Information 

If you wonder if the phone lines or any storefront is open, they may like to visit your Facebook page to explore. They’ll likewise need to know your location if you’re a storefront or your helpline email if you offer services from a distance. A business page by Facebook is an all-in-one store for enlisting this data.

  • Engage New and Longtime Customers

Not even your most loyal clients see what occurs inside your business daily except if you consistently share detailed social media content with them. Facebook Page is an incredible place to post shots from inside your storefront or behind the pictures with your team of professionals. You can boost the interaction of customers by updating followers on new products and discounts.

  • Know Your Audience

You’ll get insights into audience and dynamics if you have a Facebook Business Page. You can utilize the information to inform a strong dynamics of advertising approaches and focus on your projects better.

  • Lesser Marketing Costs

Commencing a Business page for Facebook is free, and several extra Facebook advertisement benefits with evaluations are either accessible or affordable. Integrating a Business page for Facebook into your advertising plan is a pocket-saving plan to reach more individuals – possibly a targeted group of billions – with fewer finances.

  • Boost Web Traffic

Connecting to the website of your business entity on your Business page for Facebook will drive more traffic to your site. The more individuals you get to your site, the better the chances of people perusing top-to-bottom depictions of your services and products. If you sell products online, people who hop from your Business page for Facebook your website could try and purchase something.

  • Improve SEO

Facebook Business Pages are remarkable for something other than your presence on your social media; they likewise aid your rankings in search engine queries.

How to Create a Facebook Business Page?

Now that you know a few advantages of working with a well-known facebook ads agency in India to make a Facebook Page for your business, now is the right time to begin making one. Follow these steps toward setting up your Page:

  • Create Your Facebook Business Page

The initial step in making a business page for Facebook is to ensure you’re setting up the right kind of record. Make sure you are making a Facebook Page, not a Facebook profile.

Create a Facebook Business Page

A profile is a Facebook account created to share individual data and photographs with loved ones. Pages are public profiles that let businesses and public figures with fans and clients. Clients need to “like” a Page to begin seeing updates from the Page on their News Feed.

  • Answer Questions

To make a Facebook Business Page, you should have an individual profile and adhere to the on-screen directions. While making a Page, the Facebook marketing agency will request some data, for example, a classification to portray your Page and your business’ name, address, and contact details. It’s significant to incorporate however much data as could reasonably be expected with the goal that clients can undoubtedly perceive your Page and track down data about your business.

  • Add Profile and Cover Photos

You have the choice to update your profile and cover photographs on your Facebook Business Page. It’s a great way, as attractive graphics and a visual brand lead to better engagement rates with your ideas.

  • Fill in the Appropriate Page Sections

You can add many segments to a Facebook Page; however, a few parts will be ideal for your business. Here are a few features you ought to consider adding:

  • Home: It is a section where the posts and all the updates are posited with many other live posts. It is one of the initial sections a user sees on the Facebook page. 
  • About: The significant parts of the Facebook page. You must fill in all the necessary information about the user, like contact details, website URLs, address, working hours, etc. People like to browse their work-related assistance via online platforms. So do not let your potential clients go away. 
  • Community: The Community section is where your potential customers have photos, posts, and recordings from show-ups. The potential customers can likewise look at your store here. It is a beautiful spot for your targeted groups to engage and comprehend your organization.
  • Events: You can make a unique page for your events and advertise upcoming events in this segment. When you plan an event on Facebook, you can welcome users and share detailed data about it in one spot.
  • Info and ads: This segment is intended to show your page transparency. It shows your followers any Facebook marketing you’re as now running.
  • Offers: This segment is intended to manifest transparency to your Page. It shows your followers any Facebook marketing you’re as now running.
  • Posts: This part is for all the posts, the timeline photos, and several other updates. 
  • Reviews: Under this same part, the costumes can share their review, which mainly means their experience that they have attained with your products or services. These reviews become the epitome of inviting references for your new potential customers. However, business owners can hide the tab according to their choice and requirements. 
  • Services: This section is dedicated to all your business’s services. You can mention all the necessary data and your specialties—for instance, description, pricing quotations, photos, and testimonials. 
  • Photos: The tab is designed explicitly for posting images that will show on your Page’s timeline and on the feeds of your friends and followers. 

What are Facebook Ads and Boosted Posts?

If you’re having issues reaching your potential clients organically, you can try paid marketing choices like boosted posts or Facebook advertisements. Boosted posts will be posts you put on your Facebook Page; you pay a charge to “support” the post to the focused groups. Then again, Facebook promotions with white label advertising agencies offer greater usefulness and placement decisions.

What are Facebook Ads and Boosted Posts

Facebook ads agency in India helps manage the Facebook ad campaign to make it more effective with boosted posts, making it simple to focus on a particular group. Target groups who like your Page or sections by area, gender, age, and interests. Since the platform gathers users’ information, it can focus on your promotion to those majorly keen on your offered products and services.

Should You Use Boosted Posts or Facebook Ads?

Facebook ads are more effective with boosted posts as they enable marketing approaches’ valuable elements. 

Here are a few advantages of boosted posts:

  • Simple Tactic: Boosted posts are the least complicated promotion method on Facebook. You pick your focused group, set a financial plan, and decide the length of your campaign. When the post is endorsed, your ideal focused group will see the post in their News Feed during the campaign.
  • Online Advertisement: While they have minimum customization choices, boosted posts are as yet considered marketing strategies and will be recorded as marketing on your billing statement.
  • Brand Awareness: for spreading awareness, boosting ads is one of the ideal decisions for making a solid brand presence and getting more and more popularity with all the comments, likes, and shares. 

Are you searching for practical and creative ideas with best practices? ROI Minds is here to provide all the necessary information to elevate your brand presence and take your revenue generation to the next level. It is one of India’s most loved and reputed companies that work to deliver satisfaction to their clients. This PPC company in India will guide you better and more effectively to help market your small business with incredible Facebook marketing tools.

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Digital Marketing Social Media Marketing

What are Instagram Subscriptions? A New Way To Earn Revenue

Instagram, or IG, the popular photo and video-sharing app, has been a useful tool for digital content creators, from the Explore tab to your profile page. Several Instagram app features and aspects, such as Hashtags and Instagram shop, have enabled young and old content creators to gain followers and increase revenue. Recognizing the significance of monetization, Meta has developed a new feature for Instagram content creators: Instagram subscriptions.

Click to Subscribe!

The subscription feature isn’t new to the Metaverse platforms. Subscriptions were first introduced to the Facebook app in the year 2020. The new feature was created to assist app creators in maintaining businesses that relied heavily on their audiences and community members. Following positive feedback from creators on the Facebook app, the Metaverse brought the idea to Instagram to continue its work supporting digital content creators. As a result, Instagram subscriptions were born!

What are Instagram Subscriptions?

You might be wondering what Instagram subscriptions are. Instagram subscriptions are a new tool for content creators on Instagram, and this new feature allows devoted followers to support their favorite Instagram content creators.

By subscribing to your favorite Instagrammer, you will have the opportunity to assist them by providing a means to support themselves through their work, art, and posts. As a result, your favorite Instagram content creator can use Instagram subscriptions to connect with their devoted followers. Instagram subscriptions will have a unique feature that will allow Instagram content creators to give subscribers sneak peeks into their new and upcoming work, art, or future videos.

Creators can offer previews, exclusives, and sneak peeks at the following aspects of the Instagram subscription feature: Subscriber Lives, Subscriber Stories, and Subscriber badges.

Instagram subscriptions

Subscriber Lives will allow creators to broadcast private Lives to their subscribers only, and subscriber stories allow creators to create unique stories. Additionally, interactive story stickers can be used by content creators to engage and connect with subscribers. Last but not least, Subscribers’ badges will be available only to subscribers. Subscribers will be given a unique badge that will appear whenever a subscriber comments on their favorite content creators’ posts and videos. As a result, your favorite Instagrammers will always be able to see who their biggest fans are.

Who is eligible?

The Instagram subscriber feature is currently in beta testing. Only a few Instagram content creators in the United States can access the new subscriber button. To try out the new Instagram subscriber feature right away, here are a few Instagram content creators to follow and subscribe to:

Meta has stated that they intend to expand access to Instagram subscriptions to more creators in the coming months. Previously, when new features were added to the platform, content creators had to meet certain criteria. As a result, it can be assumed that one must be over 18 to be eligible for Instagram subscriptions in the future. They must also have over 10,000 followers and a creator or business account on the app. These creators must follow the platform’s monetization policies and community guidelines.

Pros & Cons 

With the new Instagram subscription feature, it is critical to consider the potential effects of the app. The subscription model contributes to a stable long-term income. Content creators will be able to generate and sustain revenue from their work. This could lead to better content management for Instagram creators. Allowing them to manage the time and effort better they put into their work. This model’s foundation also boosts content creator and follower relationships. Subscribers’ content could potentially be customized.

On the other hand, the Instagram subscription feature may increase competition among content creators. Everyone knows content creators and businesses are prone to following the latest trend, and this possible outcome may put off new and promising content creators. Furthermore, the subscription model allows for some degree of uncertainty. The startup phase can be unpredictable when one first begins creating content, and this could have a negative impact and leave a negative impression on aspiring content creators.

Instagram content creators

What are people in the community saying about it?

As of now, Instagram content creators’ reactions in the initial testing phase have been positive. According to @bunnymichael, “having subscriptions on Instagram allows me to build a more intimate relationship with my followers and fans.” “I am excited to cultivate those connections and make a lasting impact that will help sustain my work.”

We look forward to seeing how the Instagram subscription feature will benefit our favorite digital content creators and followers.

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Social Media Marketing TikTok

How Do TikTok Ads Work? Their Cost and Review Process

Musical.ly, a music-sharing app, was purchased by Chinese tech firm Bytedance in 2018 and merged with the company’s new app, TikTok.

It began as a video-sharing social network in which users posted short clips of themselves lip-syncing and dancing to popular music. It has since grown to house a wider range of videos and serve as a creative outlet for brands.

TikTok’s active user base increased by nearly 800% following the merger. The platform has over 1 billion monthly users, and brands are reaching out to them through TikTok ads.

This article will go over everything you need to know about TikTok’s advertising platform and discuss whether it’s worthwhile to use.

What is TikTok For Business?

TikTok For Business is a one-stop shop for marketers looking to advertise on TikTok. Instead of requiring marketers to develop their strategy, the platform guides them through the entire process of creating advertisements, setting budgets, reaching target audiences, and analyzing campaign data.

The platform’s stated goal is to assist businesses in unleashing their creative side by teaching them how to use the app through their e-learning service and guiding them through the Ads Manager platform.

What is TikTok For Business

Types of TikTok Ads

Businesses can only use video advertisements as a marketing format on TikTok. Marketers can create these advertisements using the TikTok For Business Ads Manager platform, and they can choose from five different formats.

#1. TopView Ads

TikTok TopView ads are videos that appear once per day, immediately after a user opens their app for the first time. This is an example of a TopView ad created by the candy company M&M to promote a virtual Halloween experience.

TopView ads can run for up to 60 seconds, longer than the typical TikTok video runtime. As a result, it’s ideal for companies that want to advertise products or services that require longer periods of attention, such as TV commercials.

#2. In-Feed Ads

In-Feed advertisements are videos on a user’s discovery page, also known as the “For You” page. This is the first screen that users see when they launch the app. The TikTok algorithm believes that videos on the For You page will interest the user based on their app activity.

These ads appear as the fourth video in a user’s feed as they scroll through it. This type of advertisement is comparable to those in a user’s Instagram feed. Here’s an example of an In-Feed ad created by GrubHub, a food delivery service.

Because the videos can include a call-to-action, In-Feed ads are especially useful for marketers looking to use TikTok to drive sales conversions (CTA). Acorns, a finance company, used the In-Feed CTA feature to encourage viewers to download their app.

Some brands have created their version of In-Feed ads by directly collaborating with influencers. Raising Cane’s Restaurant, for example, collaborated with well-known TikTok influencer Chase Hudson to promote their restaurant.

#3. Branded Hashtags

Branded Hashtags are advertisements used by businesses to encourage TikTokers to create content centered on a brand-related hashtag of their choice. Businesses that use this ad format have exclusive access to the hashtag, which is unavailable on other social media sites. Its exclusivity comes at a high cost; reported average costs for six days are around USD 150,000.

Assume you own a sportswear company and have recently introduced a new athletic shirt called Blue Shirt. You could make a branded hashtag called #InMyBlueShirt and encourage TikTok users who own your product to post videos of themselves doing physical activities while wearing it.

Jennifer Lopez, a singer, used the Branded Hashtag feature to promote her song, Pa Ti. The hashtag is #PaTiChallenge, and Lopez posted a video of herself dancing, encouraging other TikTok users to participate in the challenge by replicating her dance.

The hashtag #PaTiChallenge has received 2.4 billion views.

TikTok’s Discover page, where users can discover new creators and browse trending hashtags, may include Hashtag Challenges. The Discover page is similar to the Explore page on Instagram.

The Major League Baseball-sponsored hashtag challenge #WorldSeries is featured on TikTok’s Discover feed, and the hashtag encourages users to post videos showing how they’ve celebrated baseball games. When users click on the hashtag, they are taken to an internal landing page that includes the sponsors’ logo, challenge description, and other videos that use the hashtag.

#4. Brand Takeovers

Brand Takeovers are an ad format that combines TopView, In-Feed, and Branded Hashtags. They can also be videos, animated gifs, or still images. The takeover aspect of these ads is that TikTok only features one business per day, with a starting cost of USD 50,000 per day.

Guess a fashion company used TikTok to promote their denim jeans by running a Brand Takeover. Over six days, their TikTok account gained over 12,000 new followers and generated a total engagement rate of 14.3 percent. Top View, Branded Hashtag, and In-Feed ads were all part of their Brand Takeover.

#5. Branded Effects

Branded Effects ads insert images of your products into TikTok videos in 2D, 3D, or AR. Brands typically create stickers or filters of their products for TikTokers to use when creating videos. Because they typically involve playing brand-specific games, these filters and stickers increase engagement and brand awareness.

Puma, a clothing company, advertised their new soccer shoes using the Branded Effects feature. Their 3D sticker prompted users to play a virtual reality soccer ball game. They used their Branded Effects sticker in conjunction with a hashtag challenge, which resulted in over 100,000 videos of user-generated content.

How Do TikTok Ads Work?

It is relatively simple to create a TikTok ad.

First, you must set up a business account from which you will build, manage, and track your ads. The following step describes your company and sets up your payment method.

 

Now comes the exciting part. There are two ad manager modes to choose from simplified and custom.

In both cases, you create your ad in levels. You start by sketching out your campaign, defining your ad group, and finally creating your ads.

The following is the distinction between these two modes:

  • The simplified mode takes a straightforward approach to ad creation, relying on Tiktok’s algorithm to do the heavy lifting.
  • The custom mode gives advertisers complete control over their ads, including advanced customization options such as A/B testing, audience targeting based on video and creator interactions, and ad combinations.

You can change modes at any time.

Now that you understand how TikTok ads work let’s go over creating an account and your ad.

How to Set Up Your TikTok Ad Account

  • Create a business account.
  • Describe your business.
  • Enter your billing information.
  • Set up your payment type.
  • Select your ads manager mode.
  • Build your ad.
  • Review and submit your ad.
  • Create a business account.
  • Describe your business.
  • Enter your billing information.
  • Set up your payment type.
  • Select your ads manager mode.
  • Build your ad.

Pro-tip: When building your ad, consider Promo, the video marketing tool that allows you to find video templates and create high-quality promotional videos.

  • Review and submit.

TikTok Ad Review Process

When you submit an ad for review, it usually takes 24 hours to review. To avoid any delays, you want to make sure your ad meets the platform’s ad requirements and follows its policies.

TikTok Ad Review Process

Here’s a checklist to use when reviewing your ad before submission:

  • The landing page:
    • Is functional and mobile-friendly.
    • Delivers on what it outlines in the ad.
    • Matches the product name in the ad.
    • Is in the language of the region it’s targeting.
    • Doesn’t automatically download files to a user’s device.
  • The ad:
    • Is free of spelling and grammatical errors.
    • Contains audio.
    • Is between five to 60 seconds.
    • Doesn’t include excessive use of symbols, spacing, numbers, or capitalization.
    • Matches the caption.
    • Is in the region’s language it’s targeting (or includes subtitles.)
    • Doesn’t include any prohibited products or services.
    • Is not blurry or pixelized.
    • Follows standard video sizes: 9:16, 1:1, 16:9.

TikTok Ad Examples

#1. Fly By Jing

Fly By Jing collaborated with food influencer TiffyCooks in this TikTok ad to show how simple (and tasty) it is to use the brand’s product.

Using a well-known influencer is a great way to increase brand awareness and build trust with your target audience. Another great feature of this ad is that the offer is straightforward: users can save 10% by clicking the CTA and entering the code.

#2. Tiffany & Co.

To promote its latest collaboration with Beyoncé and Jay-Z, the brand has released a series of advertisements featuring the artists. The advertisement is straightforward but effective, and it directs users to a landing page where they can learn more about the campaign.

#3. Omsom

This food brand accomplishes a lot in 20 seconds.

The video effectively demonstrates how the company’s product is used. The caption also provides users with background information about the brand and tells a story in a few words. Furthermore, the CTA directs users to a product page (rather than the homepage) where they convert.

Finally, too often, advertisements appear jarring because they do not fit the feel of the platform. That is not the case in this case. The ad looks so natural in the feed that you’d never guess it was an ad if the #sponsored tag and CTA were removed.

TikTok Advertising Cost

Here’s how much money you should spend on Tiktok advertising. You can set a daily or lifetime budget, which can be adjusted during your campaign.

At the campaign level, you must have a minimum daily and total budget of USD 50, and your daily budget must be greater than USD 20. TikTok has not released its pricing policy for advertising. There is, however, some information available.

TikTok had a cost-per-mille as low as $1 in 2020, according to Digiday. JungleTopp reported that their cost-per-click was $0.19, significantly lower than Facebook and Instagram.

You can select several optimized bidding strategies for specific objectives with this platform.

Should You Leverage TikTok in Your Marketing Strategy?

TikTok has become a preferred advertising platform for many brands since its peak in 2020. The number of ads users saw increased in lockstep with the number of users, rising from 19% in 2020 to 37% in 2021.

TikTok Marketing Strategy

According to a Kantar report published in 2021, the short-form video platform surpassed Amazon, Instagram, Google, and Twitter in ad equity. It’s not the first time they’ve held that position – they also did so the year before.

Despite this high ranking, data suggests that marketers are still skeptical of the platform. According to the report, many marketers see TikTok as innovative but untrustworthy.

Many people still prefer to use tried-and-true media platforms like Facebook, YouTube, and Instagram. TikTok is popular among consumers because of its authenticity and sense of community.

According to a 2020 Nielsen survey of global TikTok users, 59 percent said they feel a sense of community when they use the app. It’s also a major source of consumer discovery, with 85 percent of users discovering new content they like on the app.

As a result, the platform’s advertisements are more creative and less “commercial.” According to the study, 68 percent of TikTok users worldwide believe that the platform’s ads are unique and distinct from those on other social media platforms. In Indonesia, that figure rises by 23%.

So, the audience has arrived and is ready to participate. However, the decision to include TikTok For Business in your marketing strategy is ultimately determined by your company’s goals and desired campaign outcomes.

To help marketers make this decision, we’ve compiled a list of pros and cons.

TikTok For Business Pros and Cons

Let’s start off with the pros.

The Pros of TikTok Advertising

What makes TickTock tick? Here are the top TikTok pros that should hook your interest:

#1. Brand Exposure to Millions of Users

With 1.5 billion downloads, TikTok was the third most downloaded app worldwide in 2019, gaining more app store action than Facebook, Instagram, and Snapchat. That number of downloads equals millions of potential customers, with TikTok offering one of the largest social media audiences on the market. If you’re looking for new marketing channels, perhaps it’s time for TikTok?

#2. Chance To Get Creative

TikTok is all about fun, and creating your creative videos is an affordable way to stand out from your competitors. Unless it contradicts your brand image, you should think about going wild with your company’s smartphone or launch a catchy hashtag challenge. Unlike Instagram, Facebook, or Twitter, TikTok allows you to think outside the advertising box, which could help your business go viral!

#3. Reach New Markets

TikTok is available in 155 countries and 75 languages, with most of its users based in the US, China, and India. This user diversity offers the chance for your business to expand to new markets. With such a wide range of available languages on TikTok, you can create effective ads that resonate with almost any audience.

#4. Ads Play Automatically

Your adverts will play automatically to keep the user’s experience ticking along, and with users spending 52 minutes on TikTok per day, you’re guaranteed advert exposure. Your ads will be identified with a “sponsored” or “promoted” tag to maintain transparency with the user base. 

Remember that posting too many ads can be annoying for the users. Suppose you’re concerned about what users say about your adverts on social media. In that case, you should think about using a social media listening tool to gain real-time insights into the perception of your brand online.

The Cons of TikTok Advertising

TikTok is flying high, and there’s no doubt about that. But what goes up must come down. Here are the top TikTok cons that you should be wary of:

The Cons of TikTok Advertising

#1. Expensive Ads

Startups, look away now. TikTok ads are expensive compared to Facebook and Instagram adverts. According to Voluum.com, the average cost of TikTok’s ads are as follows:

  • Brand takeover (5 million impressions guaranteed) – $50,000 per day
  • In-feed native videos (minimum 600 impressions prepaid) – At least $6,000 and then $10 per impression
  • Hashtag challenge – $150,000 per week
  • Influencer post (with 2.5 million+ followers) – $600-$1,000 per post

TikTok isn’t viable for cheap and cheerful viral campaigns. Rather, it’s a premium advertising option that demands a relatively large digital marketing budget.

#3. Not Suitable for Audiences over 30 years old

16-24-year-olds primarily use TikTok. The younger generation responds to the platform’s culturally relevant status – remember that TikTok is rife with social media influencers, and it’s often used to create lip-syncing videos to the latest pop tracks. If your main audience is over 25, you might struggle to connect with the TikTok audience. If your customer base is over 30, you shouldn’t bother. 

#3. Advert Censorship is Common

Owned by a Chinese company, ByteDance, TikTok has been known to censor videos that could be seen to be firing up the political climate. Since then, the platform has also removed seemingly appropriate videos without explanation. TikTok isn’t known for its customer service, so you are left in the dark regarding advert censorship – which could cost your business a significant amount of money.

Summary

TikTok can be a valuable tool for growth if you incorporate it into your advertising strategy. While the app does require niche content, brands and businesses can diversify their strategy and reach a new audience.

Whatever decision you make, TikTok For Business is available to those who want to capitalize on the app’s advertising potential.

Categories
Digital Marketing Social Media Marketing

7 Facebook Video Marketing Hacks You Should Master

In the present times, Facebook has stood up and become one of the best brand promoting platforms. Along with it, many other such platforms have crowded up altogether to create a vast competitive zone in brand recognition and awareness. Talking about promotion and spreading brand awareness via videos is essential for all these platforms.

Here are 7 Facebook video hacks one is ought to master to achieve success:

#1. Frame the Video Strategically

According to a recent analysis, the average attention span of viewing an average-length video is about 8 seconds. Therefore, framing the initial seconds should be planned out strategically. What kind of audience to target, how quickly to display the message to the people and which angles to use to grab the attention – all these factors are crucial in planning a successful strategy.

Frame the Video Strategically

#2. Keep it Short and Meaningful.

Short videos tend to hold more attention from new and existing audiences. Facebook recommends using most videos of about 5-15 seconds. Since shorter videos have better completion rates, displaying the right message will be a success. 

#3. Display Your Brand Instantly

To see positive results for your video ads, it is important to showcase your brand in your video’s first 3-4 seconds. Your brand’s value or market appearance may drop in case proper branding isn’t done in the ads.

#4. Place CTAs in the Videos

As per a recent survey, people who’ve placed CTAs (Call to Actions) in the middle of the videos have observed better performance of their ads. This is because the engagement rate tends to increase as not many people plan to stick till the end of any video.

#5. Optimize for Mobile Placements

It is crucial to edit a video based on how people would watch it on their mobile phones. For a video, the mobile user experience is to be thought out first to showcase a message, create brand awareness, and attract as many people as possible. 

#6. Test Out Silent Videos

In 2016, Facebook revealed that videos with no sound encapsulated about 80% of the total video views. This is because most users prefer to watch video ads with the sound turned off. In addition to creating videos with no sound, one can place subtitles in the videos to keep the audience engaged for as long as possible.

#7. Make Square or Vertical Videos

The recommended aspect size of the videos is either 9:16 or 1:1. It means that vertical and square videos are preferred to obtain a better result. These videos take up more space in the feed, thereby receiving more attraction.

Make Square or Vertical Videos

Conclusion

To conclude, one can observe a better engagement rate and hence, a better performance if the above-mentioned factors are obliged to the fullest. Since the world of marketing on Facebook is ever-evolving, one can always test and try new strategies to avail success.

Categories
Social Media Marketing TikTok

The Complete Guide to Understand TikTok Ads Deeply (2022)

You’re most likely running ads on more established social media platforms like Facebook, Instagram, and LinkedIn. You could even use paid search through Google Adwords. You’ve decided to run advertisements on TikTok, the fastest-growing social media platform.

There are already many articles available on the internet about running advertising campaigns on platforms such as Facebook and LinkedIn. However, there are few good articles about TikTok ads.

This is because many marketers are unfamiliar with the TikTok platform. TikTok got off to a fast start, and most brands and marketers are still catching up.

This article will walk you through creating a TikTok advertising campaign from start to finish.

Let’s get started.

Why You Should Advertise on TikTok?

Why You Should Advertise on TikTok

TikTok ads are sponsored short-form mobile videos posted to the TikTok platform to reach a larger audience. TikTok ads are typically used to increase brand exposure, increase website traffic, and generate new leads.

TikTok is a social platform dedicated solely to short-form videos. You are not permitted to post images or text ads on the platform. To reach your target audience with ads, you can only use videos or videos with text overlays.

We’ve seen a quick overview of how TikTok works. Let’s look at some statistics to see why you should advertise on TikTok.

  • TikTok is the world’s sixth most popular social media platform. TikTok has a user base of over 800 million people. The platform has a larger user base than Reddit, Snapchat, and LinkedIn combined.
  • TikTok is popular in over 154 countries.
  • TikTok has received over 1.5 billion downloads. TikTok’s lifetime user spend has also surpassed $175 million globally. (Sensor Tower
  • More than one-third (37%) of TikTok’s unique visitors come from households with a total income of $100,000 or more.
  • 29.5 percent of TikTok users are between the ages of 20 and 29.
  • According to Influencer Marketing Hub research, TikTok has the highest social media engagement rates across 100,000 user profiles.
  • The platform can be accessed in 39 different languages!
  • Ninety percent of TikTok users use the app multiple times per day.

These statistics demonstrate the value TikTok can add to your brand. If you haven’t already included TikTok in your social marketing strategy, you should!

Are TikTok Ads Right For Your Business?

Are TikTok Ads Right For Your Business

This is a critical question to ask. Before investing in TikTok ads, make sure it’s the best move for your company. TikTok may not be the best platform for you, depending on your audience demographic, and TikTok’s audience is younger than most social media platforms.

Teenagers have the highest proportion of users, according to Statista. 32.5 percent of users are between the ages of 10 and 19, while 29.5 percent are between 20 and 29. Users aged 10 to 29 account for 62 percent of total users. Only 16.4 percent of TikTok users are between 30 and 39, and 7.1 percent are 50 and older.

The platform has a small gender gap. Males account for 56% of TikTok users, while females account for 44%. If your company provides services to people over 50, the app may not be the best option for you. TikTok ads work best if your target audience is teenagers or young adults.

Even with a young audience, you shouldn’t dismiss the platform entirely. As TikTok grows in popularity, more people flock to the platform, and older demographics are likely to begin using the app over time.

You can also target the older demographic directly, as with other social media platforms. TikTok allows you to target your ads based on demographic factors such as age, gender, location, interests, and device type.

How Much Do TikTok Ads Cost?

How Much Do TikTok Ads Cost

Getting started with TikTok ads is not cheap, and it is more expensive than most social media platforms. While you can create In-Feed ads on your budget and schedule, a minimum campaign budget of $500 is required to get started. The bare minimum for an ad group is $50. TikTok is more expensive than Facebook, where you can start a campaign for as little as $1.

TikTok advertisements begin at $10 per CPM. According to the adage, the cost of advertising on TikTok can range from $50,000 to $120,000, depending on the ad format and duration.

These ad costs may be prohibitively expensive for small businesses or solopreneurs. The good news is that, aside from TikTok’s native paid advertising program, there are other ways to advertise on the platform.

TikTok Ad Formats

TikTok has five ad formats, and let’s look into how each type works. 

  • In-Feed Ads

In-Feed Ads look like the ads you see while scrolling through your Instagram feed. When a user scrolls through the For You section of TikTok’s homepage, In-Feed Ads appear.

In-feed video advertisements can range in length from 9 to 15 seconds. To increase conversions, you can also include a call-to-action.

The call-to-action can be a link to your website (to increase website traffic), a link to your online store (to increase sales), or a link to a landing page (to help increase subscriptions to your service). When it comes to calls to action, the sky is the limit. If you want, you can even include multiple calls to action.

TikTok In-Feed Ads also allow users to interact with the videos by liking, commenting, sharing, and commenting on them. Therefore, in-Feed Ads are a good option if you want to increase engagement with your followers.

  • Branded Takeover 

TikTok ads with branded takeovers appear immediately when a user opens the app, and the ad would be displayed as a full-screen video on the user’s device.

Because your ad appears as the first thing the user sees when they open the app, this ad format is more direct than In-Feed Ads. Another benefit of this ad format is that your ads can be displayed as videos, GIFs, or still images on the For You page.

You can also include a clickable link that takes users to a Hashtag challenge within the app or a landing page.

Guess Jeans used the clickable link feature to direct users to their viral #InMyDenim challenge.

Guess Jeans promoted the hashtag challenge campaign with a Brand Takeover ad that included a clickable link. Consumers were challenged to show off their denim fashion sense.

After six days of running the Brand Takeover ad campaign, 5,500 users created videos with the hashtag #InMyDenim. The videos received over 10.5 million views, a 14.3 percent engagement rate, and 12,000 TikTok followers.

Please keep in mind that Brand Takeover Ads are one-of-a-kind, and this means that each user only sees one Brand Takeover ad per day. Because of this, the cost of Brand Takeover Ads is high.

  • TopView

TopView Ads and Brand Takeover Ads are very similar, and the only difference is that TopView Ads appear 5 seconds after the app is launched.

TikTok’s longest video ad format is also this one. Videos on TopView can last up to 60 seconds. The videos are in full-screen mode, with sound and auto-play. You can include links to internal or external pages in the advertisement.

Balenciaga drove traffic to their shopping pages using the TopView ad format.

The advertisement displayed a beautiful full-screen video of their product overlaid with bold text to draw attention. They added a call-to-action button that directs visitors to their shopping page.

Over 23 million people saw the advertisement in the United Kingdom, France, and Italy. The ad’s average CTR was about 18%.

  • Branded Hashtag Challenge

Sponsored hashtag challenges on TikTok’s Discover Page have branded hashtag challenges.

When a user clicks on the sponsored hashtag, they are taken to a landing page that includes the sponsor’s logo, website link, challenge description, and the most popular videos with the hashtag.

The only drawback to this ad format is its high price. To be featured on TikTok’s Discovery banner, you may need to pay $150,000.

The good news is that you can run a Branded Hashtag Challenge for a low cost. Instead of promoting your branded hashtag through TikTok’s advertising program, you can collaborate with influencers to promote it.

  • Branded Effects

Brands can customize their ads using AR filters, stickers, lenses, and branded shareable stickers with this ad format. You can also build a custom filter right in the app.

Branded Effects can help you add personality to your advertisements. Your goal is to capture the user’s attention and persuade them to take a specific action. Branded effects such as stickers and augmented reality can help you increase ad engagement.

Setting Up Your TikTok Ads Campaign

Here are the steps to follow in setting up your TikTok Ads campaign:

Create a TikTok Ads account

Create a TikTok Ads account

The first step is to go to the TikTok Ads home page and press the Create an Ad button.

If you are not located in India, Japan, Vietnam, Taiwan, Malaysia, Thailand, or Indonesia, you must first contact a TikTok advertising representative. You’ll need to fill out a form with your company’s information.

After you fill out the form, a TikTok advertising representative will contact you.

Create Your Ads Campaign 

When you open the TikTok Ads dashboard, four tabs will appear Campaign, Library, Reporting, and Insights. To begin, go to the Campaign tab and click the Create button.

Following that, you select your advertising goal. The goal of your ad will be the advertising objective. You have the following options:

  • Traffic
  • Conversions, and
  • App Installs

The following step is to create a budget. You can choose between a daily and a total budget under the settings tab. It is important to note that your daily or total budget cannot be less than $50.

Create a TikTok Ad Group

After you’ve determined your advertising goal and budget, you’ll need to create an Ad group. Set up your ad placement, details, targeting, schedule, bidding method, and delivery type here.

Configure Your Ad Placements: This is when you decide where your ads will appear. You have the option of using Automatic Placements or manually configuring it.

Create Ad Details: You’ll fill out the ad details section, and you must provide a detailed description of your ad.

The following information is included in the ad details:

  • Promotion type: Here, you choose the advertising objective of the ad. You have the option of installing an app or visiting a website.
  • Display Name: Enter the name of your company.
  • Profile image: This is the image that your target audience will see when they see your ad. It must have a 1:1 aspect ratio and a file size of no more than 50KB.
  • Category: Select the appropriate category that best describes your promotion.
  • Ad tags: TikTok algorithms will use the tags (keywords) you select to match your ad with the appropriate audience. Each ad can have up to 20 tags.
  • User comment: If you want users to be able to comment on your ad, you can enable this feature.

Set Up Targeting: You can control who sees your ads in this section. The parameters you specify are the audience, gender, location, age, languages, interest category, connection type, and OS versions.

TikTok allows you to upload a custom list as a CSV, TXT, or Zip file to show ads to a specific audience.

Make A Budget And A Schedule: The next step is determining your campaign’s budget and timeline. You have the option of creating a Daily Budget or a Lifetime Budget.

Then you decide how long you want the ad to run. After selecting the dates for which you want the ad to run, you can take it a step further by specifying the times of day the ad will run.

Choose Your Pacing Options

You get to choose how fast your ad will run at this point. There are two delivery methods to choose from: standard and accelerated.

  • The Standard delivery method would evenly space your ad across the campaign’s duration.
  • Your ad budget would be spent as quickly as possible with the Accelerated delivery method.

Select Your Optimization Goal

Your optimization goal should be consistent with the overall goal of your campaign. Conversions, Clicks, or Impressions are the three ad goals you can select. The optimization goal you select will also influence your bidding.

If you select Conversions as your goal, your ads will be shown to people most likely to take the action you have specified. The CPC bidding method is used (optimization cost per click), which implies that you would bid on the expected individual cost conversion.

If you select Clicks as your optimization goal, the algorithm will optimize your ad to get the most clicks. Clicks are bid on using the CPC method (cost per click).

If you select Impressions as your goal, your ad will be optimized to receive the most impressions possible. CPM is the bidding method for Impressions (cost per mile or cost per thousand impressions).

It’s worth noting that if you select Conversions as your goal, you’ll need to install a conversion tracking pixel. You can configure this in the Library section by selecting Conversions.

It’s also critical to enable TikTok’s Smart Optimization feature, ensuring that TikTok keeps optimizing your ad for conversions.

Design Your Ad Using TikTok’s Video Creation Kit

The TikTok ads platform includes a tool called the Video Creation Kit, which provides you with image and video templates to use when customizing your posts. It also includes over 300 free background music tracks.

After uploading your media from your computer or adding it from your Library, click on Create a Video.

You can write your text copy and call-to-action button after you’ve finished making the video.

After that, click Submit, and your ad will be live on the scheduled date.

How TikTok Ranks Ads?

How TikTok Ranks Ads

Relevance, ad quality, and bidding are the three main factors TikTok considers when ranking ads. While bid price is important, high-quality and relevant ads are prioritized because they generate more engagement and revenue for the platform. TikTok ad buyers claim that engagement factors such as shares, comments, and likes are also considered.

TikTok is most likely determining relevance through watch time and watch loops (the number of times a user watches an ad). To increase your watch time, you must regularly create high-quality videos for your advertisements.

Types of TikTok Advertising and Marketing 

You can use several strategies to advertise and market your brand on TikTok for business. Apart from using TikTok’s paid advertising program, you can advertise your brand in the following ways:

Partnering With Influencers

On TikTok, this is one of the most cost-effective ways to promote your brand. You can promote your brand by collaborating with influencers, and Influencer marketing is extremely effective at raising brand awareness.

Working with social media influencers can boost your company’s ROI by 11%. According to another study, businesses earn $6.50 for every $1 spent on influencer marketing.

After collaborating with influencers, CashApp used a song to go viral and promote their brand on the app.

It is critical to partner with the right influencers. Don’t choose an influencer solely based on their number of views or followers. It is best to choose influencers who post content relevant to your brand and goals.

Partnering With Influencers

Choose influencers who have a direct relationship with your niche or industry. For example, if you are a fitness brand, working with a health influencer makes more sense than a tech influencer.

Examine their engagement rates as well. Audiences who trust influencers with consistent engagement rates are more likely to trust their content. The goal of your campaign is to get users to interact with your brands. The more trusted an influencer is on the platform, the higher the level of engagement they receive.

You can easily find the best influencers to work with by using influencer marketing platforms. These platforms would do all of the legwork in locating influencers who are a good fit for your brand, product, or service.

Instead of a one-time payment, use a commission-based payment to encourage influencers to continue promoting your brand. Similar to affiliate marketing, influencers are compensated per lead.

Sharing Your TikTok Content on Other Channels

You can expand the reach of your TikTok content by posting it on other marketing channels. You can share your TikTok videos on other social media platforms, your brand’s website, YouTube, etc.

TikTok videos are extremely popular on YouTube and Twitter, and TikTok is responsible for half of the viral videos I see on Twitter.

Sharing your content on other channels will increase your brand’s visibility and reach. If you have a small marketing team with a limited budget, you can use this strategy to raise brand awareness instead of spending money on paid ads.

Promoting Your Brand’s TikTok Channel

If your target audience is on TikTok, you should consider creating a TikTok channel. This will assist you in connecting with your target audience and developing a relationship with them.

The key to success is to provide value and entertainment through your TikTok channel. You can then use paid ads or influencer marketing to promote your TikTok channel. Keep in mind that TikTok users use the app to be entertained and have fun. You will receive little engagement if you only show ads that promote your product or service.

The more engaging your videos are, the more people will watch them. Users’ attention spans are short. You must create videos that pique their interest, or they will move on to the next video in the feed.

Creating a TikTok Challenge

The most popular video format on the platform is challenging. The app’s viral challenges typically receive millions of interactions. Running a TikTok challenge campaign is one of the most effective ways to market your brand.

Here are some examples of brands that have used TikTok challenges to raise brand awareness.

OPPO

When OPPO unveiled its new F11 Pro smartphone, In 2019, they launched the #LightUpF11Pro hashtag challenge to raise awareness of the device in Malaysia. The hashtag challenge required participants to create a dance video while illustrating a “taking a photo” gesture with their hands. The challenge’s winners received a new F11 Pro device and cash prizes.

During the 6-day campaign period, the challenge generated over 7,000 user-generated videos, 6 million video views, and 326,000 likes.

REXONA

Rexona launched the #RexonaChallenge to raise awareness for their new summer line of teen-targeted products. The challenge was first launched with a top influencer, Kate, and she composed pop music for the challenge and posted a video of herself dancing to it in her unique style.

Rexona then awarded prizes to those who shared their unique music video interpretation. During the 6-day campaign period, the challenge generated approximately 93 million views, and Rexona’s TikTok account also gained 14,000 followers.

TikTok’s Paid Advertising Program

We’ve already gone over how TikTok’s paid advertising program operates. Earlier in this article, we discussed the various ad formats that TikTok provides and how to set up your TikTok Ads campaign.

Conclusion

TikTok ads are a great way to raise brand awareness, increase leads, and generate sales for your online store. The key is to target the right audience and upload video ads that pique users’ interest.

This article should assist you in getting started with your ad campaign.

While TikTok’s native paid advertising program can be pricey, there are other advertising opportunities on the platform, such as Influencer marketing.

Categories
Social Media Marketing TikTok

Why & How to Use Marketers TikTok For Business

TikTok is the most popular and well-known new social media trend. TikTok is now more popular on app stores than Facebook, Instagram, Twitter, and other well-known social networking platforms, with over 2.6 billion downloads and 1 billion active monthly users.

The platform features 15-second and 60-second videos that can be edited in-app and integrated with other major social media networks. Although most of its users are between the ages of 16 and 24, don’t dismiss the app as a fad for Gen Zers. TikTok has evolved from a platform for users to express their creativity to an advertising and marketing haven since its inception.

This blog will guide you on using TikTok for business to promote your brand and grow an audience on the social media marketing platform that has taken the world by storm.

How can marketers use TikTok?

How can marketers use TikTok

TikTok provides a fantastic opportunity for marketers to reach out to younger audiences worldwide in a highly creative and playful environment. Many social media memes start on TikTok, and brands can increase their credibility by being on the cutting edge of these cutting-edge trends. TikTok also does not require large budgets for video content creation, as spontaneous content produced in everyday settings has just as much chance of breaking through. Many TikTok videos were shot in bedrooms, parking lots, or gardens.

TikTok levels the playing field for marketers in terms of reach and engagement. Unlike social media platforms like Instagram or YouTube, TikTok accounts with zero followers can receive millions of views on a new video due to the algorithm’s viral nature. Engagement will occur as long as the content is appealing to the audience.

TikTok engagement has higher rates from the app’s followers than on other social media platforms (Influencer Marketing Hub, 2019), so marketers can generate a lot of buzz with a well-planned campaign that uses content that appeals to the app’s audience.

Marketers can use TikTok For Business in four different ways:

#1. Start a Branded Channel

Make a branded page and start experimenting with different content types. Content can be created quickly and on a shoestring budget. The best thing you can do is follow trending hashtags, participate in the latest memes, and apply them to your brand. Use the app’s built-in filters, effects, soundbites, and editing tools to create and share authentic content. TikTok has a massive organic reach, but meaningful engagement can only be obtained if your content truly resonates with your audience and follows the platform’s rules. It is simply not possible to post your corporate brand messaging here.

#2. Collaborate with Influencers

Make a branded page and start experimenting with different types of content. Content can be produced in a relatively short period and on a shoestring budget. Follow trending hashtags, participate in the latest memes, and apply them to your brand. To create and share authentic content, use the app’s built-in filters, effects, soundbites, and editing tools. TikTok has its Creator Marketplace, but meaningful engagement can be obtained only if your content truly resonates with your audience and follows the platform’s rules. Simply posting your corporate brand messaging here will not work.

#3. Start a Hashtag Challenge

Creating a challenge for users to enter is an excellent way for brands to kickstart a cultural trend or meme. Top-performing challenges entice millions of users to create campaign videos. The E.l.f cosmetics #eyeslipsface campaign, which received over 4 billion views and 5 million video contributions, is a great example. According to AdWeek, it is the most successful TikTok marketing campaign.

#4. Run TikTok Advertising

TikTok is one of the most exciting new advertising channels because it has the scale of other platforms like Instagram, but it isn’t yet saturated with advertisers. As a result, generating impressions and clicks may be more affordable.

Marketers can use the app’s homepage to run in-feed ads, sponsored hashtag challenges, and banner ads. Advertisers can target people who have viewed similar content to theirs and age, location, and demographics. TikTok for Business allows advertisers to run self-serve advertising campaigns.

Another social app to consider is WhatsApp when communicating with a young audience. The instant messaging app is gaining popularity worldwide and offers excellent marketing opportunities when integrated with Facebook and other social media platforms.

TikTok for Business: Try Different Kinds of Content

TikTok for Business

After you’ve researched your competitors and determined that your target audience is on TikTok, it’s time to start creating content for your company. While a funny lip-sync video is entertaining, there are many other ways to promote your business:

  • Introduce yourself and your team with a catchy theme song that encapsulates your company’s essence.
  • Give your followers a cheeky tour of your workplace to see where the magic happens.
  • TikTok is an excellent platform for sharing motivational stories. Do you have a success story about how you got your business started?
  • Instead of telling people how great your product or service is, ask if any of your most loyal customers would be willing to share a few words on video.
  • Is your company’s name distinctive? Make a video explaining why you chose that name and its significance.
  • Pets can be found in a variety of small businesses. TikTok users enjoy watching cute animal videos.
  • Does your company give back to the community in time, money, or products? Tell us about it and why it’s important for your company.
  • How is your product created? Display the step-by-step procedure to users. TikTok’s time-lapse videos are extremely popular.
  • Do you want to motivate others to start their businesses? Provide tutorials on how to do that.

On TikTok, you can share information about your company in various ways. Remember that TikTok users enjoy entertaining and creative videos. They don’t want to hear a talking head explain how to use a product or why your product is the best; instead, they want to hear an engaging story about a product with catchy music in the background.

Why You Should Be Advertising on TikTok?

Why You Should Be Advertising on TikTok

Because of TikTok’s overwhelming popularity among younger generations, some marketers remain skeptical of advertising on the platform. This viewpoint, however, is extremely misguided and stems from a misunderstanding of the social platform itself.

If marketers took the time to research TikTok thoroughly, they would discover that advertising on it can be extremely beneficial. Here are a few reasons why you should advertise on TikTok.

#1. The Power of Influencer Marketing

Although some marketers frown upon self-proclaimed influencers, they have power, and TikTok has created a platform to connect businesses and influencers through TikTok Creators Marketplace (TCM). This is a platform where companies can interact directly with verified influencers to match organic content to their products and services.

The obvious advantage of this type of marketing is that users are far more likely to trust the opinion of someone they follow, like, and respect than the opinion of a single brand endorsement.

TikTok’s influencer advertising works especially well because the platform is known for showcasing authentic and natural content.

Watching an influencer record themselves trying out a new shampoo in their own home, for example, feels more authentic than watching an overly stylized “hair flicking” advertisement on TV.

Collaboration with well-known influencers is another excellent way to keep your ad campaigns current, relevant, and cost-effective. TikTok’s Discover page makes it simple for influencers to promote a branded hashtag. Boosting a hashtag without the assistance of an influencer can cost up to $100,000!

#2. User Engagement Is at an All-Time High

For your social media advertisements to be effective, your targeted users must fully engage with the social media platform, and users can’t get enough of TikTok!

And the data speaks for itself. 90% of TikTok users use the app multiple times per day, and these users spend approximately 45 minutes per day scrolling on the app itself, making the cost of TikTok advertising appear more than worthwhile.

TikTok, in contrast to other social media platforms, appears to attract an active and engaged audience, which other social media platforms struggle to replicate. If your users are engaged, they are far more likely to respond positively to advertisements, especially if they are non-intrusive.

Millennials and Generation Z are much more technologically savvy, and the majority of them use ad blockers in their apps. Due to the high volume of user engagement, TikTok, on the other hand, provides marketers with an excellent way to advertise their brand.

Instead of focusing solely on a marketing strategy, TikTok can be used to promote consumer advocacy. You can create strong brand awareness with an actively engaged audience by offering what you have.

#3. International Reach Is Still on the Rise

TikTok has dominated the global social media world. TikTok has over one billion users and is available in 150 countries and 75 languages. With these figures, it should go without saying that TikTok could be an excellent choice if you’re looking to expand globally.

Covid-19 played a significant role in the rise of TikTok users, and its audience is expected to grow further. People were trapped at home due to country lockdowns, looking for new forms of online entertainment.

Even though some parts of the world are reopening, demand for this type of social media is not slowing due to the world’s shift to online spending.

Buying online appears to be the preferred option for billions of users worldwide, and TikTok is a key player influencing spending decisions and shaping purchases.

Advertising your product or service on this platform could help your eCommerce business grow globally and reach audiences you never imagined.

#4. It’s Easy to Use

Making a video advertisement can be intimidating, especially if you are a beginner. On the other hand, creating video content is incredibly quick and simple with TikTok.

TikTok always strives to promote authenticity, which means that your ads don’t have to be perfect, nor do you have to throw everything and the kitchen sink at them. Over-the-top and over-produced advertisements have previously turned off TikTok users, so keep it simple.

#5. Ecommerce Capabilities

Ecommerce Capabilities

While TikTok is best known for its awareness and engagement solutions, the company is determined to provide marketers with a full suite of full-funnel offerings.

TikTok expanded its partnership with Shopify to 15 countries at the end of last year. Shopify merchants can now access the TikTok For Business Ads Manager without leaving the Shopify dashboard with this new feature.

This is a significant strategic benefit for eCommerce businesses. It enables them to reach prospective customers early in their decision-making journey when they are researching on TikTok while also seamlessly driving them to a conversion point with the help of Shopify.

The capability is also appealing from an execution standpoint because of these four features.

  • Unified Campaign Planning

Shopify merchants can plan TikTok campaigns, target TikTok audiences, and track results all in one place.

  • Scalable Creative Tools

TikTok’s powerful creative tools are integrated into the capability allowing merchants a scalable way to create engaging ads without needing to invest in extra development resources.

  • “Turn-Key Pixel Tracking”

Shopify now allows its merchants to link their TikTok Pixel with a single step simplifying conversion tracking.

  • Retargeting Using Hashed Customer Data

Shopify merchants can now retarget audiences and more accurately track TikTok ad conversions by leveraging customer data, all while maintaining user privacy thanks to the data being hashed.

#6. Brand Effects

brand effect

Layer in Brand Effects to distinguish your ads. This is an AR feature for video overlays, similar to Snapchat lenses, and it is specifically intended to highlight brand-specific elements.

The most intuitive applications are in the CPG, retail, and entertainment industries, but this adaptable feature can also be used in other industries like travel or automotive.

Taking advantage of users’ proclivity for self-expression is just one feature that will increase engagement, brand recall, and the likelihood of your content being shared.

#7. Growing Adoption with Older Users

One possible counter-argument to advertising on TikTok is that its user base is very young, with low purchasing power compared to other social media platforms. After all, 59% of TikTok users are aged 24 and under.

TikTok’s fastest-growing segments, believe it or not, are older. This is similar to what we saw with Facebook, Twitter, Pinterest, and almost every other social media platform at a similar stage. 

TikTok’s fastest-growing age demographics are 25-34 and 35+, according to the company. From January 2021 to April 2021, 25 to 34-year-olds increased 22 percent to 24 percent as a share of total monthly active users, and the 35+ demographic increased from 19% to 25%.

Participate in TikTok’s growth by incorporating its most engaging, innovative solutions into your digital strategy!

As with all channels and platforms in digital marketing, being first to market has some advantages. While your competitors concentrate their efforts elsewhere, you can use the powerful features and benefits listed above to engage a new audience and grow your business.

Summary

TikTok’s global dominance has only recently begun. The fact that it only entered the top 5 downloaded apps in early 2021 demonstrates that it is still very new and exciting for users.

This ever-expanding audience of engaged users provides marketers with an invaluable opportunity to reach new audiences worldwide and increase brand exposure. TikTok advertising will become a part of your marketing strategy once you see how simple and effective it can be.

Categories
Digital Marketing Social Media Marketing

Instagram Growth Hacks to Reach 1 Million Followers in 6 Months

Many companies and entrepreneurs want to reach 1 million followers on Instagram. They want to expand their business, increase sales and turn their Instagram account into a successful marketing channel. However, getting a million followers on Instagram is not easy. You have to deal with all types of social media gurus giving you the promises to help you grow your account but don’t deliver on their promises. Here you can learn the secrets about how to gain 1 million Instagram followers in 6 months, attracting tons of real and targeted users.

Below are the top secrets to reaching 1 million followers on Instagram in 6 months:

  • Do not post consecutively.
  • Do not lure people into buying your products or services.
  • Do not inundate yourself with hashtags every time.
  • Do not target everyone you follow as your potential followers.
  • Avoid posting long videos.
  • Steer clear from negative posts because it can be a turn-off for people.
  • Do not repeat the same content over and over again.
  • Do not ask people to follow you routinely.
  • It is better if you would not make your account private.
  • Avoid posting too much of your personal life to protect yourself from possible threats and harm.

Here are some tips on how to reach 1 million followers on Instagram quickly:

reach 1 million followers on Instagram quickly

Tip #1: Be Yourself! Everyone has something unique about them, so capitalize on this! Try to twist existing things, and you’ll soon be dominating the ‘gram!

Tip #2: Know Your Story! Remember that while your Instagram feed looks aesthetically pleasing, it’s the story behind it that truly matters. 

There are over 300 million daily active Instagram users, with an average of 70 million photos posted each day. This is a market that’s booming, and there’s no better time to get in on it.

In the end, Instagram is a platform where you can build your business and reach your audience. A large part of that is due to the social interaction aspect of the platform. People enjoy going to your profile and seeing what you’re up to and what you have going on. 

instagram hacks

They like to follow you and engage with you because they like your personality. This relates to our first point, where it’s important to not be spammy on your personal account if you want people to follow your brand as well. Be yourself and be consistent with posting content that will resonate with people’s interests.

Categories
Social Media Marketing

A Blueprint To Improve Your Influencer Marketing

What is influencer marketing?

Influencer marketing entails providing free products or services to celebrities and other well-known people in exchange for sending out a tweet. Essentially, they want to get as many people as possible to see their brand. This may appear to be a good thing, but getting your product right the first time is even more important.

These influencers include well-known third parties such as journalists, bloggers, public figures, and industry analysts. For example, when a celebrity is seen visiting a particular store, they provide exposure to the brand and may influence others to become customers. The principles of authority and likeability from Cialdini’s Six Principles of Persuasion form the foundation of influencer marketing.

The current state of the influencer marketing landscape

It was easier to stand out on Instagram in 2014 than today. If you were fortunate enough to be featured on Instagram’s featured page or your style was unique enough, your chances of being hired as an influencer were high. After several brand partnerships, some have turned social media influencer marketing into a full-time career.

state of the influencer marketing landscape

Rosie Clayton’s Instagram feed is full of brightly colored dresses and outfits set against brightly colored walls. Rosie’s highly saturated photos stood out when VSCO’s muted tone filters were becoming popular. She collaborates with brands from all over the world to incorporate them into her aesthetic.

But things change, right?

We’re influenced by what we see, and aesthetics are no different. Bright images are more common now and carefully propped up food against interesting backgrounds. What comes next when the ‘typical look’ of influencer marketing no longer becomes unique?

The value of influencer marketing

value of influencer marketing

While Instagram influencer marketing is well-known, many other networks for influencers are growing. According to Adweek, the industry is expected to be worth $10 billion by 2020. Other networks, such as Snapchat, YouTube, and TikTok, each have their own set of influencers with a diverse demographic.

Mediakix, an influencer marketing agency, polled marketers at the end of 2018 to gauge their attitudes toward influencers in the coming year.

According to 89 percent of those polled, the ROI from influencer marketing is comparable to or better than other networks. According to the same survey, 66% of marketers intend to increase their budgets in 2019.

Now that we’ve established where we stand in the industry let’s develop an influencer strategy.

How to create an influencer marketing strategy

Like any marketing tactic, an influencer program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances

#1. How to find influencers and what to pay them?

The first step, as with any strategy, is research. Choose the platform on which you want to focus first. You can always branch out to other platforms later, but if you’re just getting started, stick to one. Ideally, your brand should already be present on this network or be looking to expand its presence there.

If you’re not sure where to start, social listening can help you identify where people are talking about your industry and brand—as well as the most influential voices in your industry on each platform.

When planning to implement an influencer marketing strategy, consider your industry as well. On Instagram and YouTube, beauty and fashion brands shine, and twitch is dominated by the video game industry.

Look into the types of influencers you’re interested in during your research phase. Are you targeting celebrities with large fan bases? Or how about micro-influencers with fewer than 2000 followers? Perhaps something in the 5–10k follower range is more your style. Your budget will be determined by what you decide to focus on.

The compensation varies greatly, so be sure to look at typical rates for those influencer types. Micro-influencers are typically narrowly focused on a few topics and willing to accept products. Some micro-influencers operate independently, while an agency or network represents others. Larger accounts and celebrities, on the other hand, will require compensation and may even go through a talent agency.

Consider the expected ROI of your social influencer marketing campaign: how will you measure the contributions of influencer posts to your overall marketing goals? One approach could be to compare your expectations for influencers to those of other firms – for example, consider how you might budget for a video production firm’s work in creating an ad for you versus an influencer creating a video. It may appear that judging the value of influencers is unpredictable, but this approach will provide you with a familiar point of comparison and contrast.

Influence.co published their research findings into Instagram influencer payment in 2017. They investigated the average cost per Instagram post and discovered:

  • The overall average price was $271 per post.
  • The average price for micro-influencers with fewer than 1,000 followers was $83 per post.
  • The average price for influencers with more than 100,000 followers was $763 per post.

Research is key, and you’ll often find yourself returning to this step in the process.

#2. Set a budget and management strategy

Now that you have an idea of how much to pay influencers, you must create a budget. Remember to include planning, executing, and reviewing your influencer program. A successful influencer marketing campaign is not a one-and-done strategy, and it will necessitate careful monitoring and follow-up.

In contrast to a more automated ad strategy, influencers are human. They frequently juggle multiple partnerships, so some may fall behind on their commitments to post on time or make errors in your requested tags or calls to action. You’ll need to take the time to be more hands-on with these relationships to cultivate them, and you’ll need to learn from experience what works and what doesn’t in your niche.

Consider establishing a formal ambassador program if you have the time and resources. Fujifilm uses its ambassadors to promote new products and supplement its content. With a plethora of photographers and videographers at their disposal, the company can diversify its feed to showcase what its equipment is capable of.

Hiring an influencer marketing agency to do the research and coordination is a good bet for brands that need a larger pool of influencers.

#3. Decide on goals and messages.

The two most common reasons for utilizing influencer marketing are to increase brand awareness and sales. Instead of focusing on these broad targets as your first two goals, it will be more effective to begin your strategy by focusing on your brand’s needs. Perhaps you’d like to broaden your customer base to include a younger demographic. Or perhaps you want to introduce a new product to a new user group. Alternatively, you may want to avoid trends and instead use influencers to discuss your brand’s values.

Influencers can reach out to very specific audiences. Instead of relying on thousands of followers, influencers will help you ensure that your content is read and engaged with by a very targeted audience likely to be interested in your product.

Influencer content with a conversational tone and personal narrative helps distinguish these posts from the type of features- or sales-driven posts that a brand might do for the same product on their feed.

Your goal is only as important as your message. You don’t want to stifle an influencer’s creativity or uniqueness, but you also don’t want them to post about something unrelated to your campaign. Determine the structure of your influencer marketing campaign and message so that you can adhere to it.

#4. Influencer outreach: How to contact influencers

Back to the first step: research. With a strategy in place based on your network, goals and the types of influencers you want to work with, we can return to researching how to find the right influencers to work with.

Keep the following in mind as you conduct your research:

  • Is the influencer already posting about topics related to your service? For example, if you’re a restaurant looking to promote a new menu, look for influencers who regularly post about dining out and the food they eat.
  • Are they genuine? This includes scrolling through their feed and clicking on posts. A low engagement to follower ratio and spam-like comments are indicators of a fraudulent account.
  • Have they previously worked with similar brands? A seasoned influencer will be able to show you a press kit that includes a portfolio of their work, depending on the type of influencer you’re looking for. The more you invest in an influencer, the more careful you’ll want to be in vetting them.

You can also use Twitter analytics tools to find potential influencers for your campaigns.

Next, decide how you’ll reach out to them. You could reach out to micro-influencers directly in a private message on the same platform. Click around their profile for more established ones, and they may list contact information for business inquiries in their bio. They may also include a link to a website that indicates brand partnerships.

#5. Review and refine your strategy

Even if your influencer marketing campaign is ongoing, you should still have set dates for measuring its success. The following section of this guide will go over how to track your results. Not all campaigns are successful, but you should learn something new with each one you create.

Conclusion

Influencers are here to stay, but the way influencer marketing looks and operates has changed dramatically in a short period, and the world of influencer marketing in five years may look very different from today. This guide will assist you in developing your strategy, but as with any social strategy, you must be prepared for change.

Nonetheless, while working with influencers has some unique considerations, the process of creating a campaign is similar to that of most marketing campaigns: research, set a budget, determine goals, find your influencers, and review and revise.

Once you’ve established a routine, you may find yourself developing new types of influencer marketing campaigns. Try out our business case template for social team resources if you want to get more resources for your team to run influencer campaigns.

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Social Media Marketing

Top 10 White Label Social Media Agencies (April 2022)

Why do you need a White label Social Media Agency? The short answer is that it can provide you with a slew of advantages. White label partnerships have the potential to be cost-effective and, more significantly, to give access to knowledge that your team may lack. It is not limited to this but they allow you to maintain client ownership as well and the list is never-ending.

So, today, we’ve compiled a list of the best 10 white label social media firms that can provide a wide variety of social media marketing services to help your business soar to new heights.

Let’s glimpse this list of the leading white label social media agencies and companies that help you to smash your business objectives.

Top 10 Leading White Label Social Media Agencies

#1 ROI MINDS: Best for Paid Social 

When it comes to relying on white label agencies, ROI Minds’ constant desire to deliver the best for its customers places it at the top.

At ROI Minds we know what we do best. Our founder and top-tier marketing executives have honed their skills. And, owing to our years of expertise in the trenches of marketing, we know what works best.

That’s why we’ve honed our skills in creating massive paid social campaigns. We don’t gloat about our philosophies because we believe in outcomes, which is why we utilise data-driven analysis, in-depth customer research, and your specific business objective to develop impactful campaigns.

Many businesses recognised our work, and we’ve worked on audience targeting, messaging, and creativity with a number of reputable brands across a variety of social media platforms.

Ah? So you could assume we’re bragging, but that’s not the case because Clutch recognizes our work as well. So, of course, we’ll rub our shoulders and say that we’re amazing. We are not only saying this, as we already stated folks at Clutch, DesignRush, and PromotionWorld also say this. 

ROI Minds marketing takes a critical, high-level analysis of your marketing activities in order to provide successfully advanced marketing strategy recommendations.

Apart from these, you will find dedicated and passionate digital marketing as the company truly lives up to its values. And once we start seeing results for your business, our commitment increases tenfold.

If your business is seeking a white label social media agency, ROI Minds is the finest and most recommended alternative.

#2 Oxedent – Best for your paid social traffic

When it comes to white label social media marketing, Oxedent is ranked second. They take the time to learn about your business, what you do, and how you create revenue. 

They collaborate with you to do research into your business, learn about your customers’ psychology, and figure out how to appeal to them most effectively on social media platforms such as Facebook and Instagram.

They learn more about your business and develop an effective plan to target the correct audience on multiple social media platforms to help your business thrive with Facebook and other social media advertising.

Choosing Oxdent as your white label social media agency will benefit you in a number of ways.

#3 Veza Digital– Best for B2B Marketing

Veza Digital is a well-known white-label social media marketing agency. Unlike other white label service providers, they work closely with you to create unique services for your clients, exactly as if you were hired internally.

Content planning, creation, and marketing across all key social media channels are all included in their white label social media services.

They’ve established a methodology that offers businesses the social media advantage by following top social media practices. Every social media campaign they manage relies on specific audiences and ad targeting data. White label social media marketing campaigns developed by Veza Digital professionals target the right audience with the right message.

#4 Epic Web Techno

Epic Web Techno is a specialist technology company that provides the business with full White Label social media marketing, website design, development, and digital marketing solutions. The company employs cutting-edge technology to assist its clients’ businesses get global recognition through specialized digital channels such as SEO, CRM, paid campaigns, eCommerce integration, and more.

Our primary aim is to expand online apps and procedures that will help your website increase engagement and traffic despite fierce market competition. Our digital marketing efforts are supported by a team of experts that can help you drive organic and paid traffic to your web application and accelerate your company’s growth. We have improved our position not only in India but also globally, thanks to a large number of happy customers.

#5 Different Perspective 

Different Perspective thinks there is no such thing as a “one size fits all” in marketing. That’s why so many individuals are dissatisfied and overwhelmed by the plethora of marketing alternatives available. If you’re searching for a white label social media marketing agency, you can contact them.

Rather than trying to shoehorn your business into a marketing plan created for someone else, they take the time to develop a strategy that is specific to your business and its objectives. They will provide you with the tools you need to optimise every opportunity and get the outcomes you need, whether you want to attract more customers, improve sales, or stand out from your rivals.

#6 TrailBlaze Marketing 

TrailBlaze Marketing is a social media marketing agency that focuses on organic growth. In addition to providing content on your social media accounts, the company aims to encourage customers to engage in a variety of ways in order to grow their following.

They are always willing to work with you to engage your business and guide your marketing efforts toward your objectives. Their enthusiastic team of creative nuts and analytical nerds delivers all marketing services in-house.

So, if you choose TrailBlaze Marketing, or if you want to go the organic path, this is the place to be.

#7 AE Design Co

If you’re a small business owner looking to expand your reach on Facebook, AE Design Co is the solution for you. They believe that small businesses are often overwhelmed in the digital age and are frequently overlooked. That’s why they give your business a white label approach to help it develop in all areas.

Using the latest Social Media Marketing strategies, AE Design Co. will help you create videos, photos, and ads to inspire your audience and improve brand recognition on Facebook.

They recognise, first and foremost, that no two businesses are alike. As a result, they tailor services to your needs. They offer specific tools that will enable people on Facebook to know more about your business whether you are introducing a new product or boosting brand recognition

#8 Blurbpoint Media

The correct approach and top-notch white label social media marketing services from Blurbpoint Media will improve your business ahead of the competition.

They begin by defining your objectives and doing an audit. They will curate a social media strategy based on the platforms you want to target after they know what your brand wants to express, what your rivals are doing, and what attracts your target audience.

So if you wanna kick up your social media game then don’t hesitate to talk with them.

#9 Social Media 55 

What sets Social Media 55 apart is its specific knowledge in a variety of fields, including real estate, skincare, and plumbing. They can make targeted movements that are particular to each business with this knowledge.

Social Media 55 provides a comprehensive range of social media services, including social media management, sponsored advertisements, and influencer marketing, in addition to their niche-specific services.

They mostly deal with small to medium-sized enterprises and have a lot of success, as seen by their high customer satisfaction ratings.

If you’re searching for a social strategy that’s tailored to your sector, Social Media 55 is the way to go.

#10 Sociallyin

Sociallyin is a well-known social media agency that specialises in social media strategy, production, and influencer marketing.

But it’s in the area of community management that they really shine. They provide customer service, social media monitoring, interaction, and data-driven analysis under this umbrella.

What distinguishes Sociallyin from other firms is that they also provide multilingual social media management.

So end your search here if you are looking for the top white label social media agency.

Conclusion

Social media should be a crucial component of your marketing strategy. If you don’t have the time, resources, or expertise to handle it on your own, you’ll want to hire a social media marketing company.

There are a plethora of businesses that provide these services. There are, however, methods for separating the wheat from the chaff.

When looking for White label social media marketing agencies, seek reputable professionals that can provide services tailored to your specific requirements. In terms of strategy, creativity, and execution, expect nothing less than the finest.

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Blogs Sales & Marketing Social Media Marketing

How To Advertise Health Supplements Store Online

If you are running a supplement store locally and want to take it online to scale and grow your business, you have landed on the perfect guide page because we will explain in detail how you can take your supplements to store online and increase your sales.

There are many things you can do when taking your store online. There are free ways and paid ways to advertise your products online. Paid advertising like Google ads or social media ads will cost you money. Social media marketing and writing quality content to generate leads will not be as much, but it surely will take time.

6 Effective Marketing Strategies for Health Supplements Store Online and Increase Your Sales

Google Ads

Selling your products online with google ads is a pretty straightforward thing but learning how to do it correctly and in a way that makes you the most profits is not so easy. There are different types of campaigns in Google ads that bring different results, depending on your purpose. For example, if you have many other products and want to sell individual products, you can simply run Google shopping ads.

For google shopping ads, you have to create a Google merchant center account and link it to your ads accounts, and then you need to fill the product feed.

You can also run regular Google ads to bring traffic to your website or your landing page so that you can convert visitors to customers.

Creating high-quality google ads also requires experience and skills. If you are new to google ads, you might want to help an experienced person or an agency to set up the account and campaigns for you.

Always remember that there are specific policies that you need to follow while listing your products; otherwise, it could invite some troubles.

Facebook & Instagram Ads

Running Facebook or Instagram ads can increase your sales tremendously if done correctly. On top of that, according to a study, CPA (cost per acquisition) on Facebook is nearly 40% cheaper than on google ads. So, assume you are spending $100 per conversion on Google, which means you can get conversion at $60 on Facebook ads.

That’s like spending $600 more every 100 products, which means you can save those $600 and take a little longer to ensure that money on other campaigns to make more money.

That was just an example. Actual numbers would vary between $1 – $5 depending on your campaigns but just wanted to prove that 40% is enormous.

For that, you need to create an account with Facebook Ads Manager, and you can run ads on both platforms from the same ads manager.

The next step is to target the audience. To do that, you need to have answers to the following questions.

  1. The location that you want to target.
  2. Interests of people.
  3. What type of people can benefit the most from your products.

Once you have answers to these questions, you are ready to run your first campaign. But always keep in mind that both platforms are different, and people act differently on other platforms.

Influencers Marketing

Selling your products through influencers marketing is also a great way to promote your online business, and if you are only starting and want to build credibility, then what are the other better ways of doing so when someone has an audience that genuinely listens to them, trusts them and have a solid reputation in the market starts putting out some nice words for your products.

Choosing the right influencers also plays a vital role in your success in influencer marketing because everything depends on the influencers promoting your products. Some influencers will say whatever you want them to say about your product when you offer them a reasonable price. Still, those influencers don’t have much credibility and trustworthiness than those who will personally try your product and give honest feedback.

When you sell genuine products that benefit people, you will do good with influencers.

As we have mentioned before, you need to choose the right influencers. Well, here are a few things that you need to keep in mind while selecting influencers for your products/business.

  • Ensure that the influencer you want to do business with has connections with the interested people and into your product’s market. 
  • Don’t run after influencers with large followers because they will charge more. When taking the business online in the initial stages, you generally don’t have a huge budget, so spend your money wisely.
  • Make sure you check the engagement rate of their followers before you start working with them, compare their followers and their interactions with their posts.
  • Send your products for free to the influencers so they can use them and put out a good word instead of paying them money to say good things about products. It will benefit you in the long run as it will cost you less money, and you are starting on good deeds with the influencer.

SEO – Search Engine Optimization

Doing SEO for your business won’t bring you instant results like other paid advertisements, but doing SEO for your website will help you in the long run because organic ways of marketing are better than paid advertising because of two main reasons, all of your traffic consists of people who are genuinely interested in your products or services and second it does not cost you much money. However, you have to spend your time writing quality content and SEO optimization.
Below are some of the important points that you need to consider.

  • Make sure your website has SEO-friendly quality content. SEO-friendly content contains proper headings – subheadings, wisely chosen keywords, and many other things, but most importantly, your content should provide value to the readers.
  • Besides the written content, you also need to ensure that your website’s loading time is fast(using a shared hosting service can significantly increase your loading time). 
  • Ensure meta tags, meta descriptions, and URLs are set properly to rank on the first page of google search results.

Email Marketing

Email marketing is another way to grow your store and establish an online presence organically. Here is a good piece of advice- Do NOT buy an Email list.

If you want instant results, go with paid ads, but if you try to rush organic ways of marketing, it’s not going to pan out well. You have to take it slowly, One mail at a time. Start collecting emails of your potential customers through social media posts, good quality content leading to subscription of your newsletter, or your daily or weekly emails.

Yes, we know that it will take months to build a list of genuine people who are more likely to convert, but we can confidently say that it will be worth it, and chances are you will get a good amount of lifetime customers from that list.

The easiest way to make your email list is to start a new Google sheet and enter your prospective customers’ names and email IDs. But how do you get a prospect’s name and email address? It’s simple. You can start writing quality content to educate people, write social media posts to earn their trust, and people will provide you with their names and email addresses, which you can target later on.

Lastly, make sure you are giving your emails a personal touch. If you make your prospects comfortable reading about your products and their benefits, you can easily convert them when you already have won their trust.

Youtube Ads

Youtube ads are also a great way to convert more people because you can target people with their interests on youtube through your ads account. For example, someone is watching a supplements benefit video or a gym training video, and they see your ad, chances are they will think about purchasing it.

Youtube ads are also used for remarketing your prospects. For example, someone visited your landing page and didn’t convert; you can still chase them with youtube ads to buy your products.

As YouTube is a massive platform with billions of users, the reach potential is huge. You can easily explain your product’s benefits and the difference it will make in their lives.

Conclusion

In the end, we would like to say that both organic and paid ways are great to kickstart your online supplement store. We have already discussed how paid ads can bring you fast results while costing you more money and how organic marketing can bring you qualified prospects, but it takes a long time to get started.

So, the choice is yours how you would like to get your supplement store online, and yeah, it greatly depends on your budget. If you have a good budget, we recommend running paid ads and organic marketing methods, and doing both simultaneously will only boost your business efficiently to grow fast.

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All Social Media Marketing

ROI Minds Stands Among the Most Reviewed Companies in India

One would think that we at ROI Minds, as a company, are dedicated to the growth of other businesses, and so often forget to pay mind to our own successes. While it’s true that we prioritize the goals of our customers, we’re not above overlapping our interests with theirs. 

That is to say that as we’ve helped our clients flourish, so too have we focused on driving our progress. It’s the beauty of the trade: the wins of our customers are as good as our own! 

This year, we’re celebrating the pay-off of our hard work as The Manifest, a business development resource, names us as One of the Most Reviewed Firms on their platform! 

We are excited to be announced as a top B2B Leader in the industry. We are committed to helping businesses grow with our ROI-Driven digital marketing services.

— Sandeep Kumar, Founder & CEO of ROI Minds

Before we get into it, though, we’re taking it back to where it all began:

In 2018, we entered the market and began to lend our expertise to businesses that were looking to maximize their ROIs. Our solid understanding of the fluxes and flows of customer behavior allowed us to quickly find our place, with our specialization being much needed in the digital age. 

In 2019, one of the many clients we were juggling at the time left a review for us on a B2B market research platform. Those perfect ratings marked the beginning of what would be a long-standing stellar track record! 

This Year, with our profile boasting diverse experience with businesses of every size and industry, The Manifest’s 2021 report has revealed that ROI Minds is One of the Most Reviewed Companies not only for Social Media Marketing but also for PPC and Digital Marketing in India!

Accomplishments like this keep us and our customers on our toes, and we are more motivated than ever to keep delivering top-notch services and results!
See it for yourself. Visit our website today to learn how we can help your business prosper!

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Blogs Sales & Marketing Social Media Marketing

How to Advertise Weight Loss Products Online

In today’s fast-moving world, people usually don’t get much time to do regular exercise and maintain their weight. 

But hey! If you are selling weight loss products then you have come across the right place because we will be going through all the important aspects on how you can effectively sell your weight loss products and do a more profitable business.

We’ve divided this article into different segments to easily understand each part and improve the one you are currently working on. So without further ado, let’s get started.

Step by Step Guide Weight Loss Advertising Ideas

Learn how to sale Weight Loss Products Online through Google ads

Google ads

Google is the first place where people search their queries, most of the time. So if you are using Google ads for your weight loss products then you are missing out a big time.

Let’s understand this with an example. Suppose someone is not fit and wants to lose weight, before going to a dietician for a diet, they probably will search on google for “how to lose weight” or “weight loss diet” or “weight loss products”. If you can understand the problems of a person who is going through this situation and your products can provide the solution. 

Well, Congratulations, You have already won half the battle, Running Google ads for business is the second half. It might be a little tricky if you are doing it yourself for the first time so we advise you to get it done from a White label Google Ads Agency

The purpose of running ads for your business is not only to increase your sales but also to generate brand awareness and it also helps you to scale your business and get it online if you are not selling your products online already.

SEO

SEO stands for search engine optimization and it provides several benefits to your business. SEO, unlike paid advertising, comes under the umbrella of organic marketing. 

In google ads, you have to spend money to get users to click on your ads and visit your landing page but in SEO, you need to make adjustments on the page and off page along with the educational content.

Below are some of the important points that you need to take into consideration.

  • Make sure your website has SEO-friendly quality content. SEO-friendly content contains proper headings – subheadings, wisely chosen keywords, and many other things but most importantly, your content should provide value to the readers.
  • Apart from the written content, you also need to make sure that your website’s loading time is fast(using a shared hosting service can significantly increase your loading time). 
  • Ensure meta tags, meta descriptions, and URLs are set properly to rank on the first page of google search results.

There are many other tiny adjustments that you need to make in order to get your website rank on top in a particular search term or niche. And it could get really frustrating very soon if you are trying to do it all by yourself when you have never done it before.

How to sale Weight Loss Products Online through Facebook and Instagram Ads

Facebook and Instagram Ads

Whenever you are scrolling through your Facebook or Instagram feed, have you noticed how many times you scroll through fitness products or weight loss products? 

In case you didn’t notice, the answer is many times. The market for weight loss products is huge because it’s beneficial and more importantly it solves a problem.

Today, Billions of people use Facebook and Instagram and the potential of great sales from those platforms is huge because there are people who are not directly looking for weight loss products but if they come across them and realize they also need them, they will just buy them.

And to sell your products to them, you need to run ads on those platforms. For that, you need to create an account with Facebook Ads Manager. You can run ads on both platforms from the same ads manager.

The next step is to target the audience, to do that you need to have answers to the following questions.

  1. The location that you want to target.
  2. Interests of people.
  3. What type of people can benefit the most from your products.

Once you have answers to these questions, you are ready to run your first campaign. But always keep in mind that both platforms are different in nature and people act differently on different platforms.

Influencers Marketing

Influencer marketing is a great way to reach your potential customers. People don’t only follow influencers but also trust them. 

So if you want to sell your products through influencers and put your money into influencer marketing, chances are, you are gonna get good results but still, there are a few things that you need to keep in mind so you don’t lose your money and make the maximum profit possible.

These things are:

  • Make sure the influencers you are choosing for your product are in the same niche. For example, if you work with an influencer that mainly deals in clothing will not get you good results for your weight loss products but on the other hand, if you are choosing an influencer that is a lifestyle expert or a fitness coach, the results are going to be in your favor.
  • Apart from choosing the right niche and the target audience, make sure that you dig deep into the influencer background. Some influencers may have millions of followers but they only get engagement from a few thousand people only on their posts. They will charge you a hefty amount of money but the return on that kind of investment is not good for your business.
  • Make sure that the influencer is well trusted and respected by his followers and other bands he’s worked with previously. To do that, you can check how positively his followers reply or comment on his posts and you can also talk to other brands about their experience working with that influencer, by sending them an email for the same.

Influencer marketing can bring you fruitful results if you take care of the above-mentioned things and it could be very helpful in spreading the positive word about your products.

Sale Weight Loss Products Online through Email Marketing

Email Marketing

Don’t underestimate the power of email marketing. Some people tend to think that email marketing is old-fashioned and does not bring as good results as other paid sources.

Well, the truth is, Email marketing is one of the most effective ways of marketing that could bring massive results if done properly. And one of the biggest advantages of email marketing is that it does NOT cost you anything when you are just starting, unlike paid ads.

If you are low on budget and can not afford paid advertising, email marketing is your way. In fact, if you have a budget you can still do email marketing because it could work wonders for your business.

So, the only question that remains now is, how do you get started in email marketing.

To clarify, Let’s divide this section into 2 parts, i.e

  1. You are new and just starting an email marketing
  2. It’s been a while since you are doing this and want to do it effectively.

  1. In case you are new, All you have to do is make an email template, which you will be sending to your customers to tell them the benefits of your products or to connect with other people for collaborations. Make sure you are keeping the record of emails you are getting because that will help you in later stages. Saving 1 email address at a time will help you build an email list that will ultimately help you in the long run when targeting several people with email marketing software.

  1. If you are not new and doing it for a while, you probably have an email list ready by now by following step A. The next step is to make an email marketing plan which you have to follow that includes a sequence of emails from welcome email to follow-up emails to thank you emails. We recommend you use email marketing software like MailChimp to organize a large number of emails.

Social Media marketing

As we were discussing earlier, social media has billions of users and the potential reach for your products in social media is very high so why not take advantage of it. Social media marketing isn’t always about paid advertising.

You don’t always have to run paid ads on social media to promote your products or sell your products in fact what you can do is create engaging posts that compel people to participate in your posts and once they do, Facebook will start sending them notifications on every update that happens on that post.

So, let’s see how you can effectively do white label social media marketing. We are not gonna talk about how you can run paid ads which we already did in this article before so we will be focusing on organic marketing here.

First of all, you need to have a business page, a Facebook page, or an Instagram page where you can connect with potential customers as followers, and whatever you post, they can engage with you. 

One of the most common mistakes people make when they start is that they start posting stuff related to their products on their personal profile and they think once they grow big, they will switch to a page which is not really a good idea so always start with creating a new page if you don’t have one already and keep your personal and professional page separate. 

Once you have created a page, you can start sharing some really good images, videos, or educational posts on the same. For example, when you are selling weight-loss products, you can post Before VS After Transformation Pictures or videos on your pages. Or Create a high-quality educational video or post that people find useless and they share it with their friends and family.

The bottom line is there are plenty of ways to sell your weight loss products online but choosing the right platform for the right content is the key.

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Social Media Marketing

How to Advertise CBD Products Online

If you are selling products that include or consist of Cannabidiol(CBD), you probably have noticed that you can’t do direct paid advertising for the same on Google, Facebook, or Instagram. Those platforms have strict policies that need to be followed correctly and require a medical license for products like that.

Today we will talk about how you can market your CBD-related products without having to worry about account suspension or warnings.

Spoiler Alert: We will not discuss how to find loopholes in Google’s or Facebook ads policies, but instead, we will talk about the other ways of listing or selling your products online.

Advertise CBD Products Online

CBD with SEO

We have made a list of things you can follow to do the right SEO for CBD-related products.

  • Look for Highly Searched Volume Keywords & Optimize Your Website Content Accordingly.
  • Find the Niche under which category your products fall in and start publishing High-quality content.
  • Understand what your customers actually want and write content accordingly  
  • Start investing time in researching more keywords and terms related to your products.
  • It’s good to analyze your competitors and determine their strategies; maybe you will learn a trick or two.

Social media marketing

We can’t do paid advertising for CBD related products but we can implement a few strategies that fall under social media marketing such as-

We can’t do paid advertising for CBD-related products, but we can implement a few strategies under social media marketing.

  • Make a social media page or group and start posting exciting stuff to show interest and participate. Remember, Rome wasn’t built in a day, so be patient. 
  • Try to connect with other people engaged in the same type of business like yours and start promoting each other’s posts to get more followers who have a genuine interest in your products.
  • Focus on making engaging posts and serving an educational purpose instead of trying to make a post that tried to sell your products.

Influencer marketing

One of the great ways to get quality leads and followers for your products is to get in touch with influencers. According to a survey, nearly 74% of people buy products their influencers talk good about, so what are you waiting for? 

Follow these guidelines to make the best out of it.

  • You will get positive sentiment in your or your product’s favor because whenever you connect with influencers and your products are genuine, they will only talk good about it.
  • When you advertise your products through influencers, you don’t need to worry about removing your posts or links. You can just sit back and relax.
  • By using influencers to promote your products, you are doing your business a favor because you are getting genuinely interested followers in your products. There’s a good chance they will become your lifetime customers.
  • One of the great ways to get insights on what your potential customers would want is to let the influencers talk about your products and then check the feedback in comments or reviews provided by their followers.

Email marketing

Emails are a great way to get in touch with your potential customers, if you follow the below-mentioned guidelines, you will be able to boost your email marketing campaigns for all categories of products let alone CBD-related.

  • Make sure that you are giving a personalized touch to your emails, according to survey emails, personalized emails get better interaction and chances of conversion than the ones without them.
  • It’s important to know how to get your email list ready before you can start sending out emails, it’s a bad idea to buy an email list, but you can build your email list through social media posting or by getting influencers to work for you, surely your list will grow slowly but it’s better than buying email list any day in a week.
  • Don’t try to force sell your products through emails but try to focus on how your products can make their lives better instead.
  • Invest time in writing the quality script for your emails and subject line, if your prospects don’t find your subject line interesting or relatable, chances are your mail will never be read by them.
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Social Media Marketing

How To Advertise Hand Sanitizers Online?

Sanitizers are becoming the way to live healthy and disease-free lives. They are becoming essential parts of our lives. The sanitizers have taken a major part in the sanitation regime. Though there has been an increase in the resistance of viruses and the evolution of genetically unique bacteria that have no cure in medical sciences. 

In these times of the COVID pandemic, people have realized the importance of public hygiene and on the go needs to stay disease-free. The importance of the fact of being germ-free and avoiding infection is the key factor that has driven the sales of hand sanitizers.

People thronged into the marketplaces when they realized this very fact. The stock of hand sanitizers was suddenly out. Hand sanitizers have found their place in every house and every office. People are coming up with innovative setups so that their use is encouraged

Boosting up sales of hand sanitizers need no promotional schemes anymore. Even then marketing your hand sanitizers on new-age platforms is a necessity.

Marketing your hand sanitizers is comparatively easier than before but choosing the right platform to target the right audience is the key to success. Unproductive leads will only waste efforts and money. 

  1. Utilizing the potential of Facebook ads and understanding the policies

Facebook is the most popular platform nowadays. Have you missed out on the latest photographs of your school friends even a single day since you have joined Facebook?

No doubt, there would be no day when we have failed to grasp the knowledge about the latest trends. Facebook has made it easy for everyone to get on the line with the newest trends and latest feed.

It has also emerged as the most used platform for digital advertising only for this reason. Facebook ads top the priority lists when it comes to digital marketing. Products made locally are popularized through Facebook and they have succeeded to grasp a global visibility.

 Facebook has taken a step back in this scenario by banning the hand sanitizers. The number of companies announcing false claims and taking on scare ads. This has also come in the wake of predatory behavior and high inflation rates related to the hand sanitizers.

The demand has no doubt surged many folds. But the right way is to keep pace with the time and control authenticity to make a mark in the industry.

  1. Influencers lead the audience today

Influencers on social media have taken up a lead role to put across certain ideas and lead the audience in a certain direction. They are doing the same thing as a brand campaign on television does, influencing a wide audience with an interactive ad. 

Social media influencers today can have an effect on the audience. They use videos and short clips to describe a product and put across the most important information.

The ad is a combination of graphic elements combined to put across a message.  Influencers can surely help you to drive the right leads to your website and ultimately down the sales funnel.  This way it is easier to gain the trust of new customers and entice them to try your hand sanitizer.

Instagram stories are also a quick way to have an interactive ad campaign through an influencer. Let the influencer be the face for your hand sanitizer and bring in potential buyers.

  1. Taking benefits of SEO to drive in maximum people

The new-age tools are driving the whole industry crazy with their multiplication capacity of the sales leads. The google searches have been extensively high in terms of hand sanitizers and masks recently.

This is a great opportunity to create and generate new leads for your brand. Hand sanitizers can be well be given a public appearance with SEO and other effective tools. 

People today are searching for and talking about health and hygiene. The hand sanitizers are the buzz word today. You can use the SEO tools to enhance the visibility of your website or Facebook posts on different websites that are mostly visited by people. 

Advertising along with the health blogs or posting health-related blogs on your eCommerce platform and using the SEO tools can significantly help bring the customers to visit your website and know about your hand sanitizer product.

  1. Taking the new age route with Social media ads

Since the world of advertising and public acceptance relies largely on social media. therefore it is important that you take a step forward and devise more customer-oriented strategies. These shoppers that exist online can be influenced and guided to try your product.

Social media platforms including Twitter, Pinterest, Quora, Youtube, and many others have made it easy to reach out to potential buyers. Your hand sanitizers can be made available at any nook and corner of the target geographical area with social media ads.

Though google shopping has opted out the hand sanitizers from Google shopping catalog. But do not worry, you have multiple choices to go for.

  1. Skipping the line with Blackhat PPC

Google is one supervision tool apart from being a search engine. It has its eye on all the content and websites advertising content. Their policies and rules need to be adhered to for smooth online functioning.

Since Google has banned the advertisement of face masks and hand sanitizers, people are finding ways so that they can advertise without coming into Google’s view. Yes, it is possible.

Black hat is one such platform that can help to establish a Google merchant account but would trespass the radar. So you are able to achieve two goals with a single shot.

  1. Native ads

Taboola, redirect, outbrain, nativeads, triple lift are some of the native advertising platforms. These allow brands to get some space within their interface.

The advertisers reach out to the audience through these native apps who already have a strong foot among internet users. Many blogs and websites are using this way to add some extra bucks to their existing revenue.

This has been a really popular way today to advertise. The single most used platform today is Taboola. But due to its latest policy, local hand sanitizers have lost a chance of getting benefits from this platform. It has allowed only branded hand sanitizers to use its platform.  

Dettol is one such brand that leveraged the benefits of native ads to reach out to the audience. They ran a mobile campaign in which they partnered with the mobile game company.

They used native ads and incorporation of their product in the mobile application. Such a brand advertising campaign helps create a brand image. The company aims to establish a positive outlook and entice customers to try out their products.

What things to keep in mind while advertising hand sanitizers?

With a maximum number of options available today for marketing online, it paves way for a brand new scenario for the strategic implementation of plans and reaps the required outcomes.

The only way to lead in the industry today lies in the perfect recipe for marketing and originality of ideas. The more you can appeal to the audience, the more you are visible on digital plantations, the more potential customers you grab. 

With an increasing demand for hand sanitizer, you no longer need to advertise the need for the product but the effectiveness of your product. Your main focus should be around the high quality of your hand sanitizer.

You need to convince your customers that your premium materials have been used in the manufacture of the sanitizer. You can advertise on the lines of purity of your hand sanitizer.

You can also put forward the fact that your hand sanitizers have the least side effects. The effectiveness of the hand sanitizer is what is the demand of today’s customers.

Your ads should revolve around what benefit you offer and superiority over other available alternate hand sanitizers. 

Conclusion 

Going online for an advertising campaign for your hand sanitizer is a very good option. Take full advantage of the benefits the digital platforms offer. The only thing to keep in mind is the policies the various platforms have in place.

A conscious knowledge of the rules and regulations prevailing can help in building an ad campaign that works smoothly and gets you the right buyers.

A strategy that targets people based in a particular geographical area, belonging to a particular age group, or people with like habits can be easily brought into the sales funnel by targeted digital advertising. 

Facebook, Taboola, Instagram, Youtube are ruling the marketplace for digital advertising. Get going for a strategic ad campaign and make your hand sanitizers reach the global level.

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Social Media Marketing

Top 5 Innovative Video Marketing Trends in 2022

Nowadays, videos have gained a lot of popularity. Video marketing has become a forward-facing strategy that combines attractive videos into your marketing campaigns.

As per research, the percentage of using videos as a part of the marketing strategy increased from 63% in 2017 to 87% in 2019. With this fact, it is clear that there is a sharp rise in video marketing.

You can build your brand through video marketing, drive sales & conversions, raise awareness of your products or services, and engage your customers.

If you are a digital marketer, you already know about the benefits of video marketing in 2022. But if you are not a marketer, you should read the following benefits of video marketing.

video marketing trends 2020

Benefits of video marketing

The following are the significant benefits of video marketing.

1. Boost conversion rate

Videos are proven to be the best option for boosting the conversion rate. According to a recent study, it is established that 57% of people buy products online after watching the demonstration video of the product.

2. Must be accessible

Nowadays, there are different platforms for video marketing like YouTube, Facebook, Instagram, Television, etc. Most people are using smartphones in this century, and they want to access everything from their mobile. That’s why it is essential to create such a video that can be accessible by everyone & through every device.

3. Improve traffic

Video marketing increases social shares and creates audience engagement which will help to improve the traffic on your website.

4. Attractive & entertaining video

Before using video as a part of your marketing strategy, you must know what content you should produce. Remember that people will like to see attractive, entertaining, and informational videos. Make sure to generate content around this so that you can keep your audience engaged and happy. 

Have you implemented this strategy for your business or your client’s business? If not, then you should start implementing it.

video marketing trends 20201

After reading these 5 top trends of video marketing, you will definitely implement it in your marketing strategy.

Top 5 video marketing trends in 2022

1. Long-Form Videos

There is a big difference between content marketing and content advertisement. An advertisement is a way to catch the audience’s attention and deliver a quick message.

Long-form videos are an excellent content marketing method as they will provide value to the targeted audience. Make sure to create informative, engaging, and entertaining. The value that you are providing to your audience will keep them connected with you.

These videos will also help you to build the trust of your fans. You must engage your audience’s trust if you are running a business. For that, you can shoot behind the scene videos so that your audience feels the reality and can connect with you. 

2. Shoppable videos

The idea of shoppable videos comes from shoppable images. As we know, it is significantly more accessible for a user to buy a product online just by seeing the image & product specifications that are shown along with the image.

These videos are widely used on Instagram & Snapchat, but it is expected that its implementation in the future will rise on the other social media platforms as well. Shopping video ads include the product page link, which will help to make the buying process easier for the buyer.

Therefore, by using shoppable videos, businesses can get more leads & conversions.

video marketing trends 202024. 360° videos

These videos have gained a lot of popularity due to their uniqueness. According to recent research, it is found that people will like to watch 360° videos more than traditional videos. 

The trend of 360° videos increased due to the growth of the AR and VR field at a fast pace. These videos are widely used for promoting travel events, but we can also use them to explain the specification of our products & services to our audience.

Now, more businesses are moving forward to these videos and using them for their companies. A significant advantage of these videos is that they give a great experience to your users, making your users engaged with your brand. These videos will be becoming more popular in 2022. 

video marketing trends 2020

4. Video ads on Facebook & Instagram

The trend of videos on Facebook & Instagram is growing day by day. Nowadays, these are the most popular social media platforms. Facebook has more than 2.3 billion active users per day, and Instagram has 1 billion active users.

According to the Social Media Examiner survey, it is found that the marketers are making their plans to increase the number of ads on Facebook & Instagram more as compared to the other platforms. 

With this survey, it is clear that these two platforms have most of the audience for almost every type of business. As their popularity increases, the competition will also increase for the marketers.  

video marketing trends 2020

5. Live videos

Live videos have gained a lot of popularity. The leading platforms for live streaming are Facebook, YouTube, and Instagram. Live videos help your customers connect with your business at a deeper level. You must plan a live video that shows your audience behind the scenes running a business.

You can also use them for seminars, webinars, interviews, explaining about your products, etc. Live videos create engagement at the next level, which traditional videos cannot create.

video marketing trends 2020

Conclusion:

One of the biggest reasons for the popularity of videos is that the production of videos is becoming affordable. People can easily understand your content through videos and quickly connect with you. 

While creating videos, make sure that you will prioritize quality over quantity. It is imperative that you will deliver the message correctly. If you are still not using the video marketing strategy, then take a step towards it!

Categories
Social Media Marketing

How to convert followers to buyers through social media marketing

An attractive content, presence on Social Media and skills to turn followers into buyers, that’s all it takes folks! It is all about how and what we do on social media to turn into a profitable medium to enhance marketing. 

Social media has transformed the world in many ways. Connecting with new people in terms of brand exposure has now become easier than ever. The fanbase, exposure, branding, lead generation, sales, and traffic are some of the major benefits of social media. 

Nowadays, social media has the power to influence marketing more than any other medium ever discovered! If you want to make your business more profitable than social media is absolutely the right option for you. You just need to focus on the social media strategy that you have created for your business.

social media marketing

In this blog, you will get to know about the tips that will definitely help you in generating more sales & grow your business to the next level. Kindly read the following points as stated below:

1. Market your business where your audience is

Before jumping into social media marketing, it is important that you should know the basic rule i.e. use that social media platform which is used by your audience as well.

For example, If you signup on Instagram and target B2B customers there, then you are going into the wrong direction. To find B2B customers, you should go to Linkedin. 

social media marketing

From the above example, it is clear that you should know about your target audience and on which social media platform you will get them. 

It is true that when you can reach your target audience more effectively, your chances of driving sales improve dramatically.

2. Coordinate with influencers

Nowadays, influencer marketing has grown tremendously. It permits brands to get their target audience in a manner that feels far extra genuine than customary advertising.

social media marketing

If you want to grow your business by increasing sales through social media then you must use the power of influencers in a wise manner. According to a recent study, it is proven that promoting brands and products through social media influencers are likely to drive more sales for a business.

Before choosing influencers for your business, make sure to check their audience and niche. When you will work with an influencer, you can automatically see the difference in your conversion rates. 

3. Social media advertising

In order to make your business more successful through social media, it is important to reach out to the right buyers at the right time. Before targeting people for your business, make sure you check out their interests. Your buyers’ interest must match with your products, even if they have never heard about your brand. 

social media marketing

For social media advertising, you need to focus on attracting buyers’ interest. To do that, you should create engaging, informative, and entertaining posts. Make sure to choose the relevant audience for targeting in social media advertising.

4. Retargeting ads

Retargeting ads is one of the best ways to convert visitors to buyers. Once the buyers visit your website through organic search or from your social media ads, it is important to keep the brand at the top of their mind through retargeting ads. 

social media marketing

If you are investing in retargeting ads then you are in the right direction because it helps you to reach your potential buyers. According to research, it is found that 80% of people buy a product when they see that product in their social feeds on a daily basis.

5. Create & share valuable content

The best way to keep your audience connected with your brand is to create engaging, entertaining, and informative content. For creating such valuable content, follow the below tips:

social media marketing

  • Stop Using Text, Start Showing
  • Use High-Quality Images
  • Recycle Your Evergreen Content into Infographics
  • Share Customer Testimonials & Reviews
  • Search Visual Trends on Pinterest
  • Host Contests & Surveys

Conclusion

The major objective of every business is to convert their followers to buyers. To do so, it is important to strategize marketing campaigns in a correct way.

Follow the different ways to connect with your audience and build their trust. This will help you to convert them into customers. 

If you are getting customers from your social media marketing campaigns then make sure that the buying process is easy to access by the user. 

By following the above-mentioned tips, you can increase the ROI of your social media marketing efforts.

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Social Media Marketing

5 Brilliant Social Media Marketing Strategies To Build A Brand

Nowadays, social media platforms have become a powerful way for marketers & businesses to reach their ideal customers. This is because people are interacting with brands through social media platforms like Facebook, Instagram, Snapchat, Twitter, YouTube, and Pinterest. 

From recent research, it is proved that social media is a great way to get remarkable success for a business. It helps businesses to build their brand in the market and increase leads & sales. 

Social Media Marketing (SMM)

SMM is one of the most emerging forms of internet marketing, that drags the traffic on a website from social media platforms. 

Social Media Marketing (SMM)

For doing social media marketing, you have to create content that should be unique, informative, and appealing that can stand out in the market. After creating the content, share it on the social platforms so that it can become viral; also it reaches the audience so that you can get benefit from that.

Content can be in any form like videos, blogs, testimonials, etc. 

In social media, along with good content, hashtags are also very important. This is a very common way to add meta information on social media platforms like Instagram, Facebook, Twitter, and Pinterest. 

By using hashtags, users can easily discover your content and hence more likely they will share it. If the same happens to your content then it will go viral.

How social media marketing benefits your business?

You’ll be amazed to read the magic that Social Media Marketing can do to your business! 

The following are the major benefits of social media marketing:

1. Increase your brand recognition

It is essential for a business to have its brand recognized. It is one of the most important marketing goals. Through social media, your brand authority can be built effectively.

Increase your brand recognition

There is a great advantage that social media marketing has is that it gets your audience looking at your brand even when they aren’t thinking about it. Due to this reason, social media marketing gets more importance than traditional marketing.

2. Build customer trust

Building customer trust is not easy at all as it requires a lot of effort and work. For every business, it is important to understand the behavior of its targeted customers.

If they are following you then it simply means that they choose you over your competitor this will further increase your traffic & sales.

3. Choose the ideal audience 

Audience research plays a major role in selecting the right audience for a business. To take this action,you can look for the “Insight” option that is available on almost every social media platform. 

By gathering data from audience research, you can improve your list of the targeted audience.

ideal audience

4. Great way to increase the traffic

The above-mentioned points bring forth clarity about the benefits of social media marketing which also plays a major role in increasing traffic.If we use social media properly, then it can send direct traffic on your blog or website.

5. Re-target your audience

Re-targeting is a way to target that audience which has shown interest in your brand/products/services at some time. Now, a question arises, how does it actually work?

It works by keeping the data of the audience who visited your website and this is done by placing anonymous “cookies” within their browser. When they visit a social media site, a retargeting service then displays the ads. This is how your audience remembers you.

Retarget your audience

6. Drive conversions

These days, social media is the most effective way of driving conversions to business. There are different ways of achieving this like adding CTA (call-to-action), by running a giveaway or a general contest, and ads.

Proven social media strategies to build a brand

1. Set your goal

The initial step in creating a strategy is to establish goals that align with business objectives. If you don’t have a goal then there is no way to measure your success.

The goals should be specific, measurable, attainable, relevant, and time-bound. 

Set your goal

After goals, it is important to track meaningful metrics like leads generated, web referrals, conversion rates, etc.

It is important to assure that your social media goals align with your overall marketing strategy as this will make it easy & clear for you to prove the value of your work.

So, create your social media marketing plan by writing down at least three goals for social media.

2. Understand your audience

It is very important to know the ideal audience for your business so that they can be converted into customers. Think from the prospect of the customers that helps you to understand the needs of your ideal audience.

Once you are able to understand this, you are more clear about what to offer them.

While analyzing your audience, gather real-world data instead of making assumptions. You can collect that data from social media analytics as they can provide valuable information about the audience.

Understanding your audience

Let us understand this with more clarity by considering an example;

Uber, a car service provider in India, used Facebook analytics to find out that 90% of their customers who referred the cab service to other customers are between 18 to 35 years. 

Among those people, nearly 60% of people are using an android phone. This is how they were able to understand their audience with utmost clarity. .

3. Competitor Research

Whether it’s SEO, PPC or SMM, competitor research is essential. It helps you to understand who your competitors are & what they are doing.

Let’s understand this with the help of an example:

Suppose your competitors are doing really well on Instagram but are not focusing more on Facebook & Twitter. At this time, you can focus on that platform where your ideal audience is underserved. By doing this, you can build your network.

Competitor Research

4. Conduct a social media audit

Follow the  steps stated as below to conduct a social media audit:

  • Create a document for your audit.
  • Track down all of your social media accounts by searching your brand name/product name on Google & social networks. Record all the relevant accounts you find in your audit document. 
  • Make sure each account includes a profile photo, cover image, bio, links, pinned posts & a proper username.
  • Look at the 5 posts that have more engagement and identify the best posts among them.
  • Evaluate your ideal audience. 
  • Evaluate performance by using social media analytics. 
  • Understand the audience of each social media network.
  • Identify which channels are right for you and centralize channel ownership.

Conduct a social media audit

5. Improve the existing accounts and set up the new accounts

Check out the existing accounts and determine which network to use & how to use them. The strategy for each social media network is different. 

Once you have decided which platform you want to use then it is important to make the strategy and start work accordingly.

Create the profiles on the selected networks or improve the existing profiles by following the below-mentioned points:

  • Fill out all of the information like profile bio, website link, profile image, etc.
  • Use keywords through which people will reach your business.
  • For each network, use the images accordingly. For example, on Facebook, the image dimensions are 180 x 180 pixels.

6. Create a social media content calendar

Before creating the posts, it is essential to make a plan and then create the posts. This is an important step as you will do proper research about the trending content related to your niche. This will have a great impact on your strategy. 

Once your content plan is ready to go then schedule your posts by using any social media tool like buffer, sprout social, Hootsuite, etc. 

7. Test & adjust the strategy accordingly

In social media marketing, it is not mandatory that you will get success in the first attempt. You have to make strategies by analyzing the metrics and test them whether they will work or not.

social media strategy

As you start implementing the plan and tracking the results, you can make a better strategy. Surveys can also be a great way to find out how well your strategy is working.

Conclusion:

In social media marketing, the audience plays a major role. They are not just the statistics that you are seeing on the analytics, they are real humans who have certain interests. 

If you are capable enough to capture that interest then you can win the game as the audiences are the foundation of the long-term success of a social media campaign. 

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Social Media Marketing

Top 15 Social Media Marketing Tools to Grow Your Business in 2021

Traditionally, business owners have been challenged to get the word out about their services and products. In today’s world, social media has grown into a strong tool for spreading your ideas. It’s also important to remember that during the Covid-19 pandemic, social media was the only way to reach out to people & spread awareness of your brand.

As social media marketing has become very popular nowadays, exploring your business has become very easy and a  White label social media agency can help you with the same. There are various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat that help in your business growth.

In social media marketing, these platforms are used to connect with the right audience in order to build a brand, increase sales, and drive website traffic.

If you want to grow through organic social media by using top social media marketing tools in 2021, then you must know about these three important social media marketing tasks that need automation:

  • Social media marketing tools for scheduling
  • Social media marketing tools for monitoring
  • Social media marketing tools for advertising

Let’s dive into these important tasks in social media marketing & also explore the top 15 social media marketing tools to grow your business in 2021:

social media marketing tools 2021
Social Media Marketing Tools 2021

(A) Social Media Marketing Tools for Scheduling

Social media marketing scheduling tools help you to save time by scheduling a number of posts for different social media platforms at a suitable time. Here you can find the best social media marketing tools for scheduling:

1. Hootsuite

Hootsuite is one of the leading social media management tools. It manages and schedules posts to multiple social media platforms like Twitter, Pinterest, Facebook, and Instagram.

Hootsuite

Hootsuite does have a free plan, but it is limited. In the free plan, you will get 3 social channels, can post up to 30, and can only have 1 user. In order to use it unlimited, you need to buy the paid version of it.

2. Buffer

This is another popular social media marketing tool that helps you schedule posts on different social media platforms at once.

It is available in both free and paid versions. Buffer’s free plan includes 3 social profiles, schedule up to ten posts, utilize their browser extensions and mobile apps (iOS and android) feature, create and schedule content using their image creator and GIF/video uploader, and shorten and track links.

Buffer

If you want more features and bandwidth, then you have to switch to the paid version. Its paid plans start from $15/month. 

3. Quuu

Quuu is an amazing tool as it eliminates the part where you are the one looking for valuable content to share.

You just need to select the topics that are most relevant to your industry and audience, and Quuu creates an automated queue of content that’s ready to be dispersed to your social accounts.

Quuu

Quuu is available in both free and paid versions. Its paid plans start from $50/month.

4. Sprout Social

Sprout Social is the best tool that assists us in planning & organizing the content for different social media platforms. We can easily schedule & publish a single post on various social media platforms in a simple step.

Sprout Social

Sprout Social has three paid plans: a Standard plan that starts from $89/month, a Professional plan that starts from $149, and an advanced plan that starts from $249/month.

5. Coschedule

Coschedule is a commonly used social media scheduling tool that helps both the marketing team & individuals. It also provides a “Top Content Report” which gives the data about social shares and user engagement. This useful feature helps content creators in figuring out which content pieces are effective to engage the most readers.

Coschedule

Coschedule offers you its use free for 14 days & after that its paid version is started from $29/month for Marketing Calendar. 

(B) Social Media Marketing Tools for Monitoring

Social media monitoring tools play an important role to get the awareness of our brand’s mentions online & responses to any engagement around it. Here you can find the best social media marketing tools for monitoring:

6. Awario

For entrepreneurs and small businesses, this tool is the best option. This is a social media listening tool. It doesn’t require a large budget, yet it covers all major social media listening features like finds mention of your brand or any other keyword on all major social media platforms. Its paid plan starts at $29/mo.

Awario

7. Brandwatch

This is a little expensive tool. If you have a large budget then you can choose it. Brandwatch’s analytics data is highly visual. It can illustrate the meaning of social media marketing to clients if you’re an agency. Its paid plan starts at $800/mo.

Brandwatch

8. Socialinsider

Socialinsider is an analytics and benchmarking tool for Facebook, Instagram, Twitter, and Youtube.

With this tool, you can see where you stand against top competitors, optimize your clients’ social media strategy with advanced analytics and competitive benchmarking, track social media KPIs, and share branded reports with your clients.

Socialinsider

Its paid plan starts at $59/month or gets a free 7-day trial.

9. Talk Walker

Talk Walker is an Artificial intelligence based tool that provides us real-time & valuable insights about our different social media channels. It helps to detect any issues & complaints before any loss hits your business. 

Talk Walker

It provides a free service namely Talkwalker Alerts that allows you to automate the process of knowing your brand mentions by receiving them directly in your inbox. Talk walker’s paid plan starts from $9,000/year.

10. Mentionlytics

Mentionlytics is an important social media monitoring tool that helps to maintain your brand’s reputation. It provides all the information about your social media channels insights, keywords, competitors, leads, etc.

Mentionlytics

Mentionlytics offers you its use free for 14 days & also 4 paid plans including Essential starts from $99/month, Advanced starts from $199/month, Pro starts from $299/month, & Agency starts from $450/month.

(C) Social Media Marketing Tools for Advertising

Social media advertising involves different practices such as creating content on social media platforms, engaging with followers, and running social media advertisements. Here you can find the best social media marketing tools for advertising:

11. Facebook Ads Grader

Facebook Ads Grader is a free tool provided by WordStream. This tool provides a complete assessment of your Facebook ads performance. Facebook offers analytics on ads but those analytics are not just enough to analyze whether your money is giving you benefits or not.

Facebook Ads Grader

At that time, you can make use of this tool. This tool provides a detailed summary of your account through which you can analyze the data and take the necessary actions.

12. Qwaya

Qwaya is a great social media marketing tool used for Facebook & Instagram. It is a good idea to invest in it as it lets you schedule ads, offer analytics, and also lets you A/B test your ads. 

Qwaya

With this tool, you can test each variable so that you can make sure you’re not wasting your money & get the best results.

Its paid plan starts from $149/month.

13. Perfect Audience

This is basically a retargeting tool that you can use in Facebook advertisements. As we all know, retargeting is a big part of marketing. This tool simplifies the process of retargeting and helps you to set the campaigns & view the result with more clarity.

Perfect Audience

It is a premium tool and is charged on a CPM basis.

14. Facebook Ads Compass

Facebook Ads Compass is a totally free social media advertising tool that helps to generate free reports for your Facebook ads campaigns. It assists you in understanding the key metrics of your campaign such as your spending & getting from your advertising budget. You can also compare your performance with your industry’s requirements & find ways to beat your competitors.

Facebook Ads Compass

15. Sogro

Sogro is a useful social media marketing tool to increase your followers on different social media platforms such as Instagram, Twitter, Pinterest, etc. It only helps to get a real audience who is actually interested in your brand.

Sogro

Sogro offers you its use free for 10 days & also a paid version is available for it. Its paid plan starts from $39.95/month.

Conclusion: 

Social media tools are constantly evolving and many new apps and platforms are being released to help and improve your social marketing efforts.

Not every social media tool is relevant. Not every tool provides the functionality you need. You need to look at your strategy and then choose an ideal social media marketing tool.

Did we miss any other useful social media marketing tool? Let us know in the comment section and we are looking forward to knowing about your favorite one.