Here we are with another winning case study! This time, we worked with a sustainable bags brand offering a wide variety of eco-friendly products, based in the USA and Canada. The brand wanted to grow their online store and improve conversions but didn’t know the right approach to take. With the highly competitive DTC landscape, standing out and driving results online is not easy.
The client connected with ROI MINDS, and we helped them craft a data-driven paid ads strategy on Google and Meta, achieving massive results within just 30 days. Let’s dive deeper into the case study.
Highlights
Brand: Sustainable Bags Store
Location: USA & Canada
ROAS in USA: 15.80X
ROAS in Canada: 11.18X
Facebook ROAS: 8.99X
Duration: 30 Days
Objectives
The client approached us with clear goals for their online growth:
- Increase online sales and drive more conversions from their eCommerce store.
- Grow brand awareness in the USA and Canada for their sustainable bag products.
- Maximize return on ad spend (ROAS) across Google and Meta Ads.
- Compete effectively in the highly competitive DTC market without overspending on ads.
Challenges
- Highly competitive DTC market: Numerous sustainable bag brands vying for the same audience.
- Low brand awareness: The client was relatively unknown in the digital space
- Budget optimization: Needed to maximize ROAS while keeping ad spend efficient.
- Multi-platform complexity: Running Google and Meta campaigns simultaneously required precise targeting and ad strategies.
Our Research & Analysis
Before launching the campaigns, we conducted a deep-dive analysis:
- Audience Segmentation
- Identified high-intent buyers across Google Search and Meta platforms.
- Created detailed audience personas based on demographics, interests, and shopping behavior.
- Identified high-intent buyers across Google Search and Meta platforms.
- Competitor Benchmarking
- Analyzed top-performing sustainable bag brands in the USA and Canada.
- Identified gaps in ad creatives, messaging, and targeting.
- Analyzed top-performing sustainable bag brands in the USA and Canada.
- Ad Creative & Messaging Strategy
- Highlighted the eco-friendly and sustainable aspect of the brand.
- Tested multiple ad formats: carousel, video, and display campaigns.
- Highlighted the eco-friendly and sustainable aspect of the brand.
- Platform-Specific Strategy
- Google Ads: Branded search, shopping campaigns, and retargeting ads.
- Meta Ads: Dynamic product ads, lookalike audiences, and retargeting campaigns.
- Google Ads: Branded search, shopping campaigns, and retargeting ads.
- Tracking & Optimization
- Set up detailed conversion tracking across both platforms.
- Monitored KPIs daily and optimized bids, creatives, and audience targeting to maximize ROAS.
- Set up detailed conversion tracking across both platforms.
Results
Within just 30 days, our strategic Google and Meta Ads execution delivered exceptional performance for the sustainable bags brand across both markets. In the Canada market, the brand recorded a strong ROAS of 11.18X, reflecting steady demand and effective targeting. Meanwhile, the USA market experienced remarkable growth with a ROAS of 15.80X, showcasing the success of our campaign structure and high-intent audience segmentation. Additionally, Facebook campaigns across both regions generated an impressive average ROAS of 9X, further reinforcing the impact of our creative testing and full-funnel scaling approach. These combined results highlight our ability to drive profitable, sustainable growth in highly competitive DTC markets.
USA 🇺🇸
Canada 🇨🇦
Facebook ROAS
Client Review
From optimizing campaigns to solving unexpected issues, our team works relentlessly to create results that matter. And when clients share their feedback publicly, it reinforces why we love what we do. Here’s a recent Trustpilot review that captures that perfectly.
Key Takeaways
- Data-driven targeting works: Understanding audience segments reduced wasted ad spend.
- Creative messaging is crucial: Highlighting sustainability strongly resonated with buyers.
- Retargeting boosts conversions: Retargeting warm audiences generated the highest ROI.
- Cross-platform strategy matters: Combining Google + Meta campaigns maximized reach and revenue.
- Continuous monitoring ensures success: Daily optimization maintained peak campaign performance.
Ready to Grow Your DTC Brand Online?
Running ads alone won’t deliver results-effective strategies backed by proper market research and analysis are essential. If you’re struggling with your eCommerce business or not receiving relevant conversions, get in touch with us and experience the difference.
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