Tag: content marketing

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SEO

Importance of Quality Content For Ecommerce Website

Quality Content

“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.

Conclusion

Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.

Categories
SEO

Top 10 Amazing Content Marketing Tools in 2020

Content Marketing Tools

“Content Marketing isn’t King, it’s the kingdom” quoted Lee Odden, one of the most famous B2B marketing strategists.

Did you know that 60% of the B2B marketers work on their content marketing strategy to get better results?

True that! Content marketing has become a major part of the marketing strategy. 

Nowadays, there are countless marketing tools available in the market.

Before discussing the tools, you must be aware of the fact that content marketing is not just writing the content. It is actually more than that. There are different categories that are included in content marketing:

  • Blogging.
  • Video.
  • Podcasting.
  • Infographics.
  • Visual content.
  • Ebooks, etc.

Content Marketing Tools

1.Buzzsumo

Buzzsumo is an amazing content marketing tool as it helps you to check out on what topics your competitors are writing so that you can easily find out the most trending topic in your niche.

buzz sumo

This tool shows you some metrics like social shares, backlinks, and which influencers are sharing as a given piece of content. It will also help you to boost your content marketing ROI. 

It is a premium tool, available for 7 days free trial & its paid plan starts from $99/mo.

2.Ahrefs

Ahrefs is one of the most popular SEO tools. It is very helpful in content marketing as it helps to get content ideas on any topic. Ahrefs offers a feature “Content Explorer” from where you can check out the trending keyword ideas related to your niche.

ahref

It is a paid tool and available in two versions i.e. Lite & Standard. Its Lite version plans start from $99/mo and Standard version plans start from $179/mo.

3. Kred

In content marketing, content creation is one of the most important parts. Along with content creation, it is essential that the produced content will be reached to the right people so that your content will be recognized and get some value.

kred

Kred is a tool that will help you to find and connect with the influencers who can spread your message on social media. 

Kred is the perfect platform for building credibility and trust. When people know who you are, they will be more willing to click on your content and engage with it. It is a premium tool. Its paid plan starts from $10 per month.

4.InVideo

InVideo is a video creation tool. We all know, videos are trending these days on social media. It is important to create informative and engaging videos so that people can connect with us. 

invideo

This tool uses intuitive technology and has a library of templates, stock videos, music, and more that will help you to create, edit and publish videos in just 5 minutes.

Its paid plan starts from $10 per month.

5. Grammarly

This is the best tool that will help you in correcting spelling and grammatical mistakes. It’s important to make sure everything you type is clear, effective and mistake-free. 

grammarly

Normal spell and grammar checkers are not efficient in analyzing the mistakes in the content. Here, Grammarly can help you at its best. It saves your time, reduces your effort, and error rate by probably 50-80%.

It is easy to use Grammarly. You just need to install the extension in Google Chrome, create an account and you are good to go! 

It is a premium tool. Its paid plan starts from $29.95 per month. If you don’t want to use its paid plan, then you can continue with its free plan as it provides most of the features free.

6.SEMRush

 SEMRush is an all-in-one marketing tool. With this tool, you can get the idea of keywords on which your competitors are working. 

semrushYou can use this tool to check the keywords that are ranking organically for your website. With some more efforts, you can push those keywords on the first page of the SERP. 

SEMRush has tons of other features like checking the competitor backlinks, organic traffic, etc. It is a paid tool and its plan starts from $99.95 per month.

7.Trello

When you are creating the content, you will need some way to manage the system and processes. This can be possible only when you are working with a team of content writers. Here, you will need to use Trello.

trello

Trello is a tool that lets your work done quickly by taking teamwork to the next level with boards, lists, and cards.

Through this tool, you can leave messages for other team members and share content with one another all in one place, so no question arises about your content marketing plan. 

It is a premium tool. Its free version has limited features. In order to access more features, you need to use Its paid plan that starts from $9.99 USD per user/month.

8. Google Analytics

When you are talking about the content marketing tools, you can’t leave behind the analysis tools. Google Analytics is the most popular free tracking tool through which you can analyze the different factors that help you in deciding the topics for content creation that your audience will like.

google analytics

It is a free tool provided by Google.

9. Canva

In content marketing, content and graphics both play an equally important role. Nowadays, people first see the graphic and then decide to read the content. So, it’s very important to create such graphics that will attract your target audience towards your business.

canva

Canva is an amazing tool for creating graphics. It is a premium tool. You can access it free of cost but if you want to access the advanced features then you need to switch to the paid plan. 

Its paid plan starts from $9.95 per month when paid annually or $12.95 paid monthly.

10. Photoshop

photoshop

This is a gold tool in editing the photos. There is no other tool that can do the editing so efficiently as this tool does. It helps you to import a large number of videos and the photos into the software quickly. It increases the resolution and quality of images. 

It is a premium tool and its paid starts from US$239.88/yr.

Final Words

These tools provide you great help in finding out the best ideas and topics for your content marketing strategy. All of the above-mentioned tools are not free but it is a good practice to use them if you want to win the race.

In content marketing, framing the content is not enough. It is important to ensure that it will reach your target audience. For that, you need to make use of social media platforms.

Whether you have just started working in content marketing or a well-known name in this field, it is important to make use of these resources to take your game to the next level.