Importance of Quality Content For Ecommerce Website

“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.


Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.


Guidance On Keyword Research For Ecommerce Website

If you are running an ecommerce store then basically your main goal is to generate more sales. In order to achieve this, you need traffic from targeted audiences so that they can be converted into your customers.

Keywords are the foundation of a SEO strategy. It is essential to reach the potential customers who are looking for your products. This can be only done with the help of right keywords. 

Why is Keyword research important?

First of all, you must be aware about the term “Keyword”. Keywords are defined as the words or phrases that users use to find something on the search engine. It is also known as “Search Queries”.  

Everytime when someone does a search, then the search engine decides which results to show to its users. We all know that the topmost priority of a search engine is to display the best results to its users. 

To do that, the search engines update its algorithms from time to time so that it can determine the relevant results for every search query. That is why, it is vital to choose the keywords wisely.

Keyword research

When a user triggers a query then the search engine finds the best result from its database by matching the user searched keyword with the web pages that include the keyword and display it to its user. 

It is essential to use the right keywords on the webpages of your website so that you can rank at the top position of SERP for the relevant search terms. By ranking at the top position on SERP, you can see a big difference in your traffic. 

Before starting to do keyword research, you must be aware of some essential terms like search volume, long tail keyword, and competition. 

Long Tail Keywords:They are simply keywords that include three or more than three words. It is a good practice to use long tail keywords because they have the intent to convert better as compared to short keywords. 

These keywords have the better conversion rate because they help you to find people who are specifically looking for those products/services that you are offering. Through these keywords, you can basically reach your targeted audience. 

Search Volume: It is also known as avg. monthly search volume because it is usually measured on the monthly basis. It is defined as the total number of searches for each keyword per month. Ideally, you should look for the keywords that have high search volume. 

If a keyword has a high search volume then it means that it will be searched by the larger number of people. By targeting such keywords, you will get more potential traffic and conversion to your store. 

Competition: While finding the best keywords, it is vital to consider the competition of the keywords. It is equally important like search volume. It defines the level of difficulty that a keyword has for ranking on the search engine. Ideally, you should choose those keywords that have high search volume & low competition. 

You can use various tools like, Google Keyword Planner, Keywords everywhere, SEMrush, ubersuggest for doing effective keyword research.

Essential Steps For Ecommerce SEO Keyword Research

1. Understand your target audience i.e, check what they are searching. 

2. Use keyword research tools to find out the best & relevant keywords.

3. Choose those keywords that will convert the audience to permanent users.

4. Choose 3 to 4 keywords for each category that you have.

5. Try to choose the keywords that have low competition and high search volume.

6. Understand your business and then choose the keywords accordingly.

Different ways of finding relevant keywords for ecommerce product & category pages:

(A) Via Amazon

We all know that Amazon is a giant ecommerce website. It is one of the most popular ecommerce websites and studies have shown that most of the people visit Amazon in order to buy any product. 

Let’s see how this works?

When you go on Amazon and type the keyword that describes the product you want to buy. Amazon will immediately show you the searches that people are using to find the similar product. 

For example, you are looking for a “Women’s bag”. When you will type this search query on Amazon then it will show you more search terms related to your query. From here, you can choose those keywords that will be helpful for you. Choose those keywords and add to your list of keywords.

Amazon keyword research

Also, if you are selling different categories of women’s bags like tote bags, shoulder bags, etc then you can choose the category in Amazon and find out the category related keywords easily.

This process will help you to find out the keywords for the category pages. But how will you use Amazon for finding keywords for the product pages?

To do that, you have to visit the bestseller amazon page:

When you visit this page, you can navigate to the appropriate pages and find out the keywords & add it to the list.

(B) Via Google Search

After taking the idea of keywords from Amazon, it’s the time to start your research on Google by visiting

Google has a great feature known as “Google Suggest” that will help you in finding the most relevant keywords. Lets see how this works?

Suppose you are searching a keyword “women’s bag” on Google. Once you will write your search query, Google will show you some of the keywords that people are using to search. Have a look at the below-attached screenshot. This feature is known as Google suggests. 

Google autosuggest

You will also get the idea of more relevant keywords at the bottom of the SERP.

Google search

Check the monthly search volume and competition of the keywords and add them on the sheet.

(C) Via Keyword Research Tools

After following the above two steps, now you have enough keywords data. You can use that data while finding keywords by using tools.

As there are numerous tools available for doing keyword research, it is important to choose an ideal one. An ideal keyword research tool is one that will give you the better insights about the search terms, monthly search volume, and the competition. You can also use more than one tool to find out the best & relevant keywords. 

Pro Tip: Include more long tail keywords (that includes 4 to 5 words) in your list as such keywords are easier to rank.

(D) Spy on your Competitors Keywords

This is the easiest way to find the keywords that will work really well for your niche. Now, let’s understand how you can do this.

Step1: Go to Google and search your target keywords.

Step2: You can see a number of websites on SERP. Now, you have to filter the websites that are selling the similar products.

Step3: Go to SEMrush or ahrefs, enter the competitor’s website URL and check the list of keywords for which they are ranking.

semrush organic research

Click on the “Organic Keywords Details” and export the keywords data.

Organic keyword details

Wrapping up:

For building an ecommerce SEO strategy, keyword research is one of the initial & important steps. Use two different approaches to find the keyword: first approach is to start from nothing to collect a list of keywords data & then move on to the next approach i.e., to spy on the competitors keywords. 


How content plays an important role in ranking your eCommerce store?

If you’re thinking that having discounted items, catchy images are enough to drive traffic to your website then you need to reset the button. Content plays a very important role in eCommerce websites. 

To a great extent, content is good enough to draw the customer’s attention. One thing is for certain that before selecting anything they search for the product. 

Good content requires research and various content strategies to be followed to drive traffic to their website. 

Good content brings clarity to the customer, not to forget this plays a significant role in converting traffic into sales. 

Your content should be interesting, engaging, and entertaining as well. In addition to the same, on the basis of content, more than 70% of the leads are generated. 

It is important to know what value content adds to your website. To understand that, below we’ve mentioned some important roles which content plays in ranking your eCommerce store:

1.SEO (Search Engine Optimization)

Content has one of the major roles to play in SEO. When you are writing a blog you should be very specific with the words you choose to write. If the content does not justify the heading, the effort will go in vain as there will be no audience engagement.  

  • Keywords

Keywords reside in the core of the content. If keywords are properly used in the right place and the right category it will for sure trigger your audience reach. It is very important to use relevant keywords. 

To understand clearly, let’s take this in the case of product descriptions. When you have finished writing product descriptions, try to add keywords to it which people may type while searching for that product. 

Pro tip:

  • You should not repeat keywords many times because it can further lead to a penalty. 
  • Use URL friendly keywords

Hence, keywords are highly used by the ones who want to increase their website’s traffic organically. 

2. Brand Awareness

Trust the magic of words! When you create good quality content for your brand or product, it brings forth an increase in the engagement of the audience towards your brand. 

It is quite understood that people tend to build a good link with your brand when they start relating to your content. This will not just increase engagement of the audience simultaneously it will also help in increasing conversions. 

Utilizing the strategy of content marketing on the grounds of meaningful content can help you in taking your conversion rate to another level.

Creating interesting blog posts in context to your brand can positively impact people to engage with it. It helps you to build a reputation and create more awareness amongst the audience, which in turn will make them share ahead with other people. 

Well written content can result in your brand’s website to rank higher in search engines. 

If you are using call-to-action strategies make sure your content is crisp and engaging. 

3. Increase in sales:

This sounds more like a chain; if your content is good enough to draw the attention of the audience, which will do things at the same time build trust in your brand and audience will share it further with other people. 

With this, you will become a trusted brand amongst the audience, with which website’s traffic will increase, search engine results will improve and your social media reputation will get better eventually. This will lead to an increase in sales further as people continue to join the brand. 

If the audience tends to understand and relate with the product in the product description, there are higher chances of them going for the product since they’ve already come this far after research. 

4. Improve your reach :

To improve your reach at first there are certain points which should be cleared via the content of the website which should at least answer questions like who are you and what you do as a company? How does this brand and its product work? How will your product affect us (as customers)? How much does this product cost? and is there any exchange/return option? (in the case of online shopping websites)

Make sure you share customer reviews and have allowed them to post feedback.

To conclude, content sets the foundation of what you are representing yourself as a brand to the public. Irrelevant and non-relatable content is like leaving a website entirely blank because neither no one would be able to relate with it nor they’ll be able to engage with it. Relevant content can boost up your eCommerce sales.