Importance of Quality Content For Ecommerce Website

“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.


Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.

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Best ways to increase eCommerce conversion rates

eCommerce business owners are always looking for opportunities to increase the conversion rate that helps to grow their business. Here most valuable tips for increasing the conversion rate for your site.

What Is a Conversion Rate:

Before proceeding you must understand what is a conversion rate and what is the average conversion rating that occurs in eCommerce sites? Basically, the conversion rate is defined as the percentage of users that visit your site and complete the desired action. For example, if you had 25 conversions from 1,000 visitors, your conversion rate would be 2.5%.

The average conversion rate on the eCommerce website is 1% to 2% but it totally depends on traffic quality. 

Here, take a read of 5 minutes to know how to improve the conversion rate of your website.

1. High-Quality Image: When you sell something online, users can’t touch your products so it’s essential your images should be attractive and should provide detailed information. Use multiple images for each product so users can check the product from every angle.

High-Quality Image

2. Product description: Product description matters a lot as it provides all the required information to users that they want to know before buying any product. Concise product information always contains the points mentioned below:

  • Who the product is for
  • What it will do
  • Why it’s good
Product Overview

3 Product videos: Along with the product images, a video also plays a vital role to improve the conversion rate because a video is the best source to show how you can use products and what is the end result you will get.

Product videos

4. Free Shipping Offer: According to marketing research 80% of users expect free shipping. If you don’t offer free shipping then there are higher chances to lose customers. Keep in mind free shipping is a psychological game. When a user doesn’t find a free shipping offer on your website they go on other sites to buy products.

5. Create Urgency: When users see any limited time offer on your website or some other type of urgency, it helps to take quick action from the user end without any distraction. It will help to boost your conversion rate.

Urgency image

6. Keep Competitively Price: When users buy any products they consider the product price a lot. They check the same product on different websites to compare product prices and complete USP. In the shopping ads, product price is visible along with the rest of the detail so it’s impacting the clicks through its rate too.

7. Reduce ACT Abandonment: ACT stands for add to cart, if you have a high rate of ACT abandonment, it means you are losing a customer who wants to buy your products. Below mentioned are the main reasons for the high ACT abandonment:

  •  High product price
  • Shipping cost
  • The too long and unconventional checkout process
  • Slow website loading speed
  • Asking too much of details

8. Concise Website Structure: Make sure your website structure should be very easy and clear that helps users to find any product without any hassle. In this era, every industry is full of competition so if any user will have trouble finding products on your website they will leave and go on another site. 

Concise website structure

9. Customers Review: A majority of the customers want to see reviews before buying any products. New customers are always curious to know what existing buyers are saying about the products. If you have a good review of the product it helps to boost the conversions rate.

Customer reviews

10. Optimize for Mobile Devices: With the advent of technology, 70% of the customers use the internet on their mobile device and if your website doesn’t provide a great experience with mobile usage you’re missing a large number of sales. So make sure your website is working fine on mobile devices. 


I hope these tips will help you to boost your eCommerce website’s conversion rate and make sure you don’t miss anything while creating your eCommerce online store. Meanwhile, in shopping ads do proper product segregation, target your potential customers, refine traffic quality, and optimize your product page which is quite essential to run elite shopping ads.

If this article was helpful to you, do let us know. We would love to hear from you!