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SEO

Importance of Quality Content For Ecommerce Website

“Content is the atomic particle of all marketing. It is the reason search began in the first place.”

Ecommerce is growing rapidly these days. If you have an eCommerce website and want to compete with your competitors then it is vital that you will show at the top of the search results. 

To make your website visible to the people, it should be first visible to the search engine. For that, you need to post quality content that provides valuable information to the users. If your site has content that can provide some useful information to the user then search engines will show you at the top of the results. 

Now, the question is how you can create valuable content?

Before creating content, you must do proper research about what your audience is searching for. Once your research is complete, you can create a blog on those searched keywords. This way you can stay connected with your audience & also improve your website rankings on search engines.

Quality vs Quantity

According to Hubspot, it is found that more than 60% of users dislike websites that show irrelevant content. If you are owning a website then it is important to understand the importance of the content quality.

Suppose if you have a website that includes a lot of content but it is not useful at all. In this scenario, people will not like your website and bounce back from it. This way the bounce rate of your website will increase which will have a negative impact on the ranking of your website. 

Quality vs quantity

If the search engine finds the content useless or repetitive or copied then it will start working against you and you have to face a major drop in your rankings & also get a penalty. Therefore, it is essential to give focus on the quality of the content irrespective of the quantity. 

How is quality content helpful for your eCommerce website?

If you are running an eCommerce website, then it is important to understand that quality content can drive conversions for your store. 

The following are the benefits that a quality content provides to an eCommerce website:

1. Better rankings on SERP

Google has an algorithm that takes different factors into consideration like keywords, page speed, content quality, backlinks, etc to show your website on the top position. In simple words, Google ranks those websites that provide valuable & useful information to the user. Therefore, add quality content on the pages of your website and also use good content while creating backlinks (like a blog post, article post, etc). 

2. Increase engagement

One of the best ways to generate engagement is to include that content which your audience is looking for. If you are able to provide valuable content then your audience will always stay connected & engaged with you. Through engagement, the traffic on your website will automatically begin to increase. 

Along with your website, start creating & posting content for the social media platforms as these days most of the people are available online & it is a great way to get new users on the website. So, focus on content quality!

Increase Engagement

3. Increase brand awareness

By providing valuable & high-quality content for your audience, your targeted audience will begin to recognize you as a key figure within your niche.

4. Generate more sales

If your brand is growing and becoming a trusted face in front of your audience, then the traffic on your website will automatically start to increase. This will further help in improving the search engine ranking & generate more sales for your store. 

5. Improve reach

Creating & sharing informational content with the audience via social media or blogs helps to build the traffic on the website. Along with the traffic, it will improve the online presence of your brand.

If you have an eCommerce website, then use content marketing to boost the level of engagement. Through this, you can reach new audiences & get more conversions.

Conclusion

Great content is crucial for all sizes of business. The most profitable stores we see often grow is because of using content marketing as a part of their strategy. If you didn’t start using it, do it now!

If you want to take your eCommerce business to the next level, then get in touch with us for a free consultation.

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SEO

Guidance On Keyword Research For Ecommerce Website

If you are running an ecommerce store then basically your main goal is to generate more sales. In order to achieve this, you need traffic from targeted audiences so that they can be converted into your customers.

Keywords are the foundation of a SEO strategy. It is essential to reach the potential customers who are looking for your products. This can be only done with the help of right keywords. 

Why is Keyword research important?

First of all, you must be aware about the term “Keyword”. Keywords are defined as the words or phrases that users use to find something on the search engine. It is also known as “Search Queries”.  

Everytime when someone does a search, then the search engine decides which results to show to its users. We all know that the topmost priority of a search engine is to display the best results to its users. 

To do that, the search engines update its algorithms from time to time so that it can determine the relevant results for every search query. That is why, it is vital to choose the keywords wisely.

Keyword research

When a user triggers a query then the search engine finds the best result from its database by matching the user searched keyword with the web pages that include the keyword and display it to its user. 

It is essential to use the right keywords on the webpages of your website so that you can rank at the top position of SERP for the relevant search terms. By ranking at the top position on SERP, you can see a big difference in your traffic. 

Before starting to do keyword research, you must be aware of some essential terms like search volume, long tail keyword, and competition. 

Long Tail Keywords:They are simply keywords that include three or more than three words. It is a good practice to use long tail keywords because they have the intent to convert better as compared to short keywords. 

These keywords have the better conversion rate because they help you to find people who are specifically looking for those products/services that you are offering. Through these keywords, you can basically reach your targeted audience. 

Search Volume: It is also known as avg. monthly search volume because it is usually measured on the monthly basis. It is defined as the total number of searches for each keyword per month. Ideally, you should look for the keywords that have high search volume. 

If a keyword has a high search volume then it means that it will be searched by the larger number of people. By targeting such keywords, you will get more potential traffic and conversion to your store. 

Competition: While finding the best keywords, it is vital to consider the competition of the keywords. It is equally important like search volume. It defines the level of difficulty that a keyword has for ranking on the search engine. Ideally, you should choose those keywords that have high search volume & low competition. 

You can use various tools like ahrefs.com, Google Keyword Planner, Keywords everywhere, SEMrush, ubersuggest for doing effective keyword research.

Essential Steps For Ecommerce SEO Keyword Research

1. Understand your target audience i.e, check what they are searching. 

2. Use keyword research tools to find out the best & relevant keywords.

3. Choose those keywords that will convert the audience to permanent users.

4. Choose 3 to 4 keywords for each category that you have.

5. Try to choose the keywords that have low competition and high search volume.

6. Understand your business and then choose the keywords accordingly.

Different ways of finding relevant keywords for ecommerce product & category pages:

(A) Via Amazon

We all know that Amazon is a giant ecommerce website. It is one of the most popular ecommerce websites and studies have shown that most of the people visit Amazon in order to buy any product. 

Let’s see how this works?

When you go on Amazon and type the keyword that describes the product you want to buy. Amazon will immediately show you the searches that people are using to find the similar product. 

For example, you are looking for a “Women’s bag”. When you will type this search query on Amazon then it will show you more search terms related to your query. From here, you can choose those keywords that will be helpful for you. Choose those keywords and add to your list of keywords.

Amazon keyword research

Also, if you are selling different categories of women’s bags like tote bags, shoulder bags, etc then you can choose the category in Amazon and find out the category related keywords easily.

This process will help you to find out the keywords for the category pages. But how will you use Amazon for finding keywords for the product pages?

To do that, you have to visit the bestseller amazon page: https://www.amazon.com/bestsellers

When you visit this page, you can navigate to the appropriate pages and find out the keywords & add it to the list.

(B) Via Google Search

After taking the idea of keywords from Amazon, it’s the time to start your research on Google by visiting www.google.com

Google has a great feature known as “Google Suggest” that will help you in finding the most relevant keywords. Lets see how this works?

Suppose you are searching a keyword “women’s bag” on Google. Once you will write your search query, Google will show you some of the keywords that people are using to search. Have a look at the below-attached screenshot. This feature is known as Google suggests. 

Google autosuggest

You will also get the idea of more relevant keywords at the bottom of the SERP.

Google search

Check the monthly search volume and competition of the keywords and add them on the sheet.

(C) Via Keyword Research Tools

After following the above two steps, now you have enough keywords data. You can use that data while finding keywords by using tools.

As there are numerous tools available for doing keyword research, it is important to choose an ideal one. An ideal keyword research tool is one that will give you the better insights about the search terms, monthly search volume, and the competition. You can also use more than one tool to find out the best & relevant keywords. 

Pro Tip: Include more long tail keywords (that includes 4 to 5 words) in your list as such keywords are easier to rank.

(D) Spy on your Competitors Keywords

This is the easiest way to find the keywords that will work really well for your niche. Now, let’s understand how you can do this.

Step1: Go to Google and search your target keywords.

Step2: You can see a number of websites on SERP. Now, you have to filter the websites that are selling the similar products.

Step3: Go to SEMrush or ahrefs, enter the competitor’s website URL and check the list of keywords for which they are ranking.

semrush organic research

Click on the “Organic Keywords Details” and export the keywords data.

Organic keyword details

Wrapping up:

For building an ecommerce SEO strategy, keyword research is one of the initial & important steps. Use two different approaches to find the keyword: first approach is to start from nothing to collect a list of keywords data & then move on to the next approach i.e., to spy on the competitors keywords. 

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SEO

Avoid 6 SEO mistakes that can breakdown the eCommerce traffic

The eCommerce industry is quite competitive as compared to others. In order to compete with your competitors and win this race, it’s time to work on the SEO strategy for your store. 

If you are running an eCommerce store or managing a store and not getting enough traffic, conversions, and sales then this blog is for you. You will get to know the mistakes that you may be doing which further breakdowns the store’s traffic.

Ecommerce Website

Therefore, avoid the below-mentioned SEO mistakes if you want to grow your eCommerce business online:

Mistake1: Improper keyword research

Most of the eCommerce business owners research and find out the keywords that are relevant to their business. But here they forget about the keywords/phrases that the targeted audience will actually use to do a search for such products.

Let’s understand this with the help of an example:

Suppose if you are selling computer accessories and you choose generic keywords like a laptop, computer, mouse, etc then you can never reach your targeted audience. 

In order to reach them, you need to be more specific in terms of keywords like Dell laptop, HP laptop, wireless mouse, etc. Thus, choose your keywords wisely in order to win the race!

Ecommerce SEO

Mistake2: Unoptimized Product URLs

This is one of the biggest mistakes that most of the eCommerce business owners make. They don’t give much importance to the product URLs. But it is important to make your product URLs SEO-friendly.

SEO-friendly URLs have two major benefits; firstly it is considered by Google as one of the ranking signals and secondly, it makes your website look more good.

It is a fact that clean URLs are clicked by the majority of people as compared to the URLs that include any symbol/score/dates. 

Most people focus on meta tags because they are visible to users and if they are good then users visit their website. Along with this, URLs are also visible to the users and if they are not user-friendly then people will think twice before visiting your website. Thus, optimize all of the product URLs of your website in order to increase the traffic.

Mistake3: Duplicate Content

The issue of duplicate content can easily rise in the case of eCommerce websites. This is because eCommerce sites have many identical products with little difference in terms of size or color. Also, the meta tags of the product pages are similar sometimes which raises duplicate content issues. 

This is not good from the SEO point of view because Google considers it to be the duplicate content found on the pages. As per Google, content is considered to be one of the ranking signals. 

Duplicate Content

If duplicate content is found on your website then you have to face traffic and ranking loss. Google doesn’t like to show the same content on different pages because its main focus is to give the best information to the users.

You have to find out the pages that have similar content and fix the issue by changing the content on each page. Also, work on the meta tags and make unique tags for each of the product pages. This is vital to rank your webpages on Google at the top position.

Mistake4: Broken Links

Google is making updates from time to time in order to improve the search results for its users. If you have a page that includes broken links or showing 404 error then it’s time to take the step forward and make the improvements.

Broken links are not a good signal because it gives a bad experience to your audience and also gives a red flag to search engines. So, if your website has this issue then it is essential to fix it as soon as possible.

Broken Links

Mistake5: Ignoring Website Loading Speed

According to searches, it is found that 60% of online shoppers are buying products from those websites that took 2 to 3 secs to load. Importantly, it is also considered by Google as one of the most important ranking signals.

If your website takes time to load then users will bounce back from your site which will increase the bounce rate of the website. This is not good at all for the growth of your eCommerce store online. 

The giants of the eCommerce industry like Amazon, Myntra have 2 secs of website load time. So, analyze the factors that are behind the high loading time and fix them. You can use tools like GTmetrix and tools.pingdom to check the high loading speed factors.

Mistake6: Not Mobile Friendly

Nowadays, everyone is using smartphones and they use it to search queries on Google. It is vital to optimizing your website for mobile as you optimize it for the desktop because the number of mobile users is increasing day by day. 

Mobile Friendly Website

Let’s understand its importance with the help of an example.

Suppose the users search for a product via mobile that you have in your store. If your website is not mobile-friendly then it gives a bad experience to the users and they bounce back from your site. This will decrease your traffic, organic ranking, sales & conversions.

Therefore, it is important to make your website mobile-friendly for increasing the chances of sales & traffic.

Conclusion:

It is a good idea to start an eCommerce store to sell the products online and increase brand authority in the market. If you want to be at the top position in SERP, then avoid the above-mentioned mistakes and increase the website traffic, organic ranking, and sales. 

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SEO

10 SEO Tips To Increase Your Ecommerce Store Sales

SEO is a popular way of marketing that helps brands and businesses to grow organically by achieving top positions on SERP.  The higher the site can rank on SERP, the chances of getting more traffic increases. 

According to research , it is proved that the organic results are clicked 90% more than the paid results. One of the major benefits of SEO is that if you get ranked at a higher position in SERP, then you will get more traffic and sales without investing much money. 

Before starting to implement SEO strategies on your ecommerce store, it is important to be aware of the fact that “SEO is simple in theory but it is quite competitive in terms of practice”. This is because Google has defined different factors for analyzing and ranking a website on the top position in SERP. 

So, let’s talk about the effective ecommerce SEO tips that will definitely enhance the sales of your online store.

Tip 1: Keywords Research

Keywords are basically the search queries that people use to search for something on Google. It is vital to find the best and relevant keywords for your website because it is the foundation of the SEO strategy.

Keyword Research

Now, there are two types of keywords; branded and non-branded. Branded keywords are beneficial for you as they will give you better conversion because the customers that you get from these keywords know about your business and specifically looking for your company.

From the above statement, it is clear that you will get good conversions through branded keywords but that doesn’t mean you need not to focus on non-branded keywords.

Non-branded keywords are also important for you because they will introduce your business to new customers who are looking for some products/services that you are offering. These keywords help you to expand your market share and increase your brand awareness online. 

Once your market is expanded, then those new customers will get to know about you and they begin to search using branded queries. Therefore, consider both types of keywords.

For doing keyword research, you can use Google keyword planner, SEMrush, ahrefs, ubersuggest, keywords everywhere and choose the relevant & best keywords. 

Once you finalize the keywords, place them in the meta tags, heading, product descriptions, Image alt texts, and URLs for the effective results.

Tip 2: Engaging Content

It is essential to understand what type of content your audience is looking for before creating it. Remember one thing, that you are communicating with your audience through your content. So, include a blog section on your ecommerce website and create the content which is useful, informational, and engaging.

Engaging Content

Before writing content, do some research about the type of content related to your niche that people are looking for. To do that, you can check your competitors blog section and also use Google, ahrefs, buzzsumo, Google trends to take the idea about the trending topics. This will help you to compete with your competitors and win the race!

While writing content, make sure to avoid mentioning unrealistic expectations or facts as this will mislead your users and they may not come back to your website again. 

Just focus on creating the type of content which helps to build your brand authority in the market and cultivates the trust of your audience on your brand for the long term. 

Tip 3: Social Media Integration

Nowadays, every business has created their accounts on different social media platforms like Facebook, Pinterest, Instagram, and Twitter because the majority of the people are present on social media. They are spending most of their time on these platforms and this is a great way to connect with new customers & increase the sales.

Social Media Integration

Whenever a new customer connects with you, the first thing that he will do is to check your social media platforms. If you are active over there and post regularly new content then the chances of sale increases because the customer begins to trust you. 

Be active on your social media and interact with your audience as this will help to build strong relationships with your audience. So, integrate the social media platforms with your website and do free advertising of your products.

Tip 4: Product Page Optimization

In an eCommerce store, product pages are very important. To optimize them, firstly find out the most relevant keywords for each product page of your website. Once you find out the best keywords then include them in the product description, meta tags, and heading tags.

Product Page Optimization

Remember one thing, in order to boost your SEO strategy, it is vital to optimize each individual product page. This will help the potential customers to reach your products online easily.

Tip 5: Explore Business Globally

Maybe at this point, you are not a big ecommerce store. But you dream of expanding your business at a global level. It is obvious that to reach there, you have to invest some money on paid marketing & ad promotions. 

Before investing money, try something that is free of cost and this will also help you to judge whether you can compete with your global competitors or not. To do that, reach out the international brands like ebay and amazon and see whether they allow you to sell products. 

Explore business globally

Just list the products & services in a portal and see if they can be accepted on an international level. Apart from this, you will know which markets are the best for targeting.

Tip 6: Image Search Optimization

Nowadays, image function is widely used by the people to search for some product. The basic idea behind this is that when users search some product on Google then they will check the images and the product which they like the most, click on it and buy it. So, optimize your products for image search. 

Suppose you are selling “summer dresses” and if you optimize your products for image search then you will get more conversions & sales. 

Image search optimization

For optimizing products for image search, you have to add the focus keyword on “Img alt tag”. The “Alt Tag” describes the picture in a web content. So, include the keyword in it in order to show up in the image search.

Tip 7: Link Building

Link building is one of the most important parts of the SEO strategy. But remember one thing, the quantity of backlinks doesn’t matter if they are of bad quality. Only high-quality backlinks matter!

Link Building

By high-quality backlinks we mean that the sites that you link to and receive links from must have good reputation and traffic. So, focus on getting backlinks from high-authoritative websites.

Tip 8: SEO-Friendly URLs

URLs play an important role as they are the building blocks of an effective site hierarchy. The URLs don’t include any symbols (? , +) or score as it has a negative impact on the ranking of your website. 

SEO-Friendly URLs

While creating a SEO-friendly URL, follow the below tips: 

1. Include keywords in the URL.

2.Avoid using superfluous words & characters. 

3. Make them short.

4. Avoid using dates (like 2020, 23, etc).

5. Help with navigation.

6. Go with HTTPS.

Tip 9: Customer Reviews 

Nowadays, customer reviews are very important to businesses. This is because they will help to build the trust of your new customers in terms of your products/services. If the reviews on your products are good then you will definitely get the more number of sales. 

Online reviews play a major role in the decision making process of a buyer. Before buying any product online, the users check the reviews so that they can get to know more about the product and then make their final decision. 

Tip 10: Reduce Website Load Time

One of the major ranking factors is load speed of the website. If your website is taking more than 3 secs to load then the user will bounce back from your website. This will give your user a bad experience about your website.

Website Load Time

The longer your website takes time to load on the user’s browser, the more your bounce rate will increase. The higher bounce rate is not good for your website as Google considers it’s a bad signal which will affect your ranking badly. So, reduce the load time of your website in order to get more customers and good ranking in SERP. 

Conclusion:

Ecommerce niche is quite competitive as compared to other niches. Due to increase in competition, the small businesses or startups have to face a lot of problems in building their brand, getting traffic, and conversions. 

In order to overcome this problem, you can implement a SEO strategy which is created by doing proper research and analysis of the market.

While there are a lot of ranking factors that are considered by Google in ranking a website, it is important to focus on staying relevant and targeted. Produce constantly unique and fresh information for your users so that they can stay connected with you in the long run. 

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SEO

E-Commerce Website Audit Checklist 2022: A Definitive Guide

Nowadays, just creating a website is not enough, and you can’t expect people to find you by simply creating a website. If you want organic traffic on your website, it is important to constantly evaluate your website and make the necessary changes to make it user-friendly.

If you have an eCommerce store, you need conversions and traffic on your website. For that, you need to do an SEO audit of your website.

In this blog, you will learn how to audit an eCommerce store to improve traffic and conversions.

What is the need for an eCommerce SEO audit?

These days, 80% of people shop online to save time, and people get more offers & discounts on online shopping.

If you have an eCommerce store, you must compete with Amazon, eBay, Flipkart, etc. These websites are online giants, and mostly, it becomes pretty tricky for you to compete with them.

If you want to stand on Google’s first page, you need to work on your SEO strategy. By having a solid plan, you can compete with them.

To create a strong SEO strategy, you should have a better understanding of what elements on your site need improvement. The right way to find out those elements is to conduct an eCommerce SEO audit.

How to conduct an eCommerce SEO audit?

Follow the below steps to conduct an effective eCommerce SEO audit.

1.Technical Audit

In a technical audit of the website, consider the below points, and check them step by step.

a) Firstly, check the robots.txt & sitemap of your website. It is essential because it helps Google bots to find, crawl, & index your website.

You can use tools like ‘seositecheckup.com’ to check whether it is present on your website or not. You can also check it out manually by following the below instructions:

For robots.txt,

www.abc.com./robots.txt

For sitemap,

www.abc.com/sitemap.xml 

b) Check the number of broken links or 404 error pages on your website. You can do this through Google Search Console or by using an extension (Check My Links). It is important to find the broken links, giving a terrible user experience. Due to this, the bounce rate of your website can increase.

c) Check the meta tags (both titles & descriptions) of all the pages of your website. Meta tags describe your page content to the search engines and website visitors. So, it is vital to have an appealing meta title & description to increase CTR.

2. Mobile-Friendly Audit

Most of the users are doing online shopping through their smartphones. So, your website must be mobile-friendly.

If a user opens your website on his phone and can easily navigate your products, you can get more traffic & conversions on your eCommerce store.

You can use Woorank to check the mobile friendliness of your website.

Benefits of the mobile-friendly website:

A mobile-friendly website is beneficial in many ways like;

  • Improve CTR
  • Improve user experience
  • More flexible
  • Cost-effective
  • Attract more customers

3.Speed & Usability Audit

Site speed is one of the essential parts of the website audit. Check the overall loading speed of your website and take the necessary actions to improve it.

If the loading time of your website is high, then users will come back from your website. This will increase the bounce rate of your website & decrease the traffic.

Check the website speed regularly to increase the conversion rate. Through GT Metrix, you can find the files responsible for slowing down the website, like caching, minification, compression, and image optimization.

4.Product Organization Audit

Can users navigate the products easily? Product organization is a vital part of the eCommerce site audit. Performing a site audit from this prospect is vital because user experience matters greatly for an eCommerce store. If the users can find out products easily on the website, it is considered the proper product organization.

Therefore, analyze your users’ behavior and ensure your categories are appropriately optimized. You can use analytics to understand the behavior of your audience.

While doing this audit, if you find any 404 error pages or dead pages, redirect them to the correct page.

5. Backlink Audit

Quality backlinks are an important part of SEO strategy. So, your site audit must focus on the backlink quality compared to the backlink quantity.

6. Imagery Audit

Imagery audit helps you to invest in high-quality original images. These images provide an accurate view of the product to the visitors, which builds their trust & the chances of buying the product will increase.

7.Content Audit

These days, content is the king & the foundation of a website. If your content is informational and engaging, you will get more traffic & conversions. So, it is essential to work on the content of your website.

For an eCommerce store, the content of product descriptions & headlines plays a very significant role. Before making any purchase, the user reads out the report, especially the product’s features.

Conclusion

By doing an eCommerce site audit, you can find the errors and work on them to increase traffic, leads, and sales. Auditing is the best thing that you can do for your online business.

If you haven’t audited your eCommerce website yet, then comment in the below section and get the auditing done by our experts.

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SEO

Ecommerce SEO: Drive Organic Traffic For Your Store

Ranking higher than the competitors on the search engine has become a desire for every businessman.

From the business point of view, you should know about SEO and how it is helpful in getting your eCommerce site at the top of search engine result pages. 

Let’s have a look at some interesting stats:

  1. 45% of people start their online shopping journey through Google Search.
  2. According to the SEMRush report, 40% of traffic to all online stores comes through the search engine (Google).
  3. According to Business Insider, 25% of eCommerce orders come from Google search(organically).

Keyword research for eCommerce websites

Keyword research is the most important part of SEO strategy. 

With the help of effective keyword research tools, you can do the research and find out the list of keywords that are productive for your niche like ahrefs, SEMRush, Google Adword Keyword Planner, ubersuggest, keywords everywhere, etc. 

Consider the following points while doing keyword research for eCommerce websites.

1.Search monthly search volume

Search volume defines how frequently a keyword is searched on a search engine. The high search volume of a keyword means that the particular keyword is searched by a lot of users. 

The competition will be also high for that keyword if you want to rank for it. 

While choosing the keywords, focus on product-based keywords and also choose keywords by comparing its search volume with the level of difficulty.

 It is important that you make the decision of choosing the keywords wisely!

2.Relevancy

Relevancy is a major factor for ranking at the top position on the search engine. 

Suppose you find out a keyword that has a high search volume, but if it is not relevant to your product/service then it is not a good option to opt. 

Pro tip:  choose those keywords that are highly relevant to your business.

3.Spy on the competition

Competitor research plays a crucial role in refining the best keywords for your business. Firstly, check on which keywords your competitors are ranking for. 

Now a question arises, why is this important?

It is important because you can determine how much work you have to do to come up with great ideas in order to rank your website.

keyword

On-Page SEO on eCommerce websites

Through On-Page SEO, you can see a rise in the leads, traffic, and sales of your products. From the above mentioned stats, it is clear that most of the people start their online shopping journey through organic search on Google. 

If your website isn’t visible in the search results, then it becomes difficult for your audience to reach you. If you want them to reach you then it is important that your website appears on the SERP. 

A perfectly optimized eCommerce website includes the following things:

  • Title tags
  • Description tags
  • Product & category page content
  • Optimized URLs
  • Schema implementation
  • Mobile friendly

 

1.Title tags: The length of the title tag should be 60 characters and should include the target keyword in it.

Suppose your keyword is “Nike shoes”. Instead of adding the exact keyword in the title tag, add some suffix or prefix along with the keyword. Like “Nike shoe price” or “Nike shoe sports”. 

Title tags

Make sure that the keyword that is generated after adding suffix or prefix to the targeted keyword should be searched by the people.

Here is the list of few general prefix & suffix that are mostly used by the people while searching products online:

  • Cheap
  • Deals
  • Review
  • Best
  • Online
  • Free shipping

 

In the title tags, try to make use of the magnet words that will help you to increase the CTR. For example; X% OFF, at the lowest price, etc.

2.Description tags: The length of the description tag should be 160 characters and should include the keywords in it.

  It is an important part of On-Page SEO & helps to increase the CTR. 

While writing description tags, include phrases like free shipping, items on sale, buy now, price of an item, great selection, etc in order to maximize your page CTR.

Here are a few examples of phrases that you can use in your description part.

  • Save ____% off on ____.
  • All of our ____ are on sale right now.
  • Get FREE shipping on all ____ today.
  • Click here to see all of our exclusive deals on _____.
  • Great selection of ____ at the guaranteed lowest price.

 

3. Product & category page content: While writing content for product & category pages include 1000 words on your page and use your keywords 3 to 5x.

Along with the targeted keywords, also use LSI (Latent Semantic Indexing) keywords. 

For example; You are optimizing your product page content with the keyword “Nike shoes”. In this case, LSI would be Nike shoes on sale, cheap Nike shoes online, Nike shoe price, Nike running shoes, etc.

4.Optimizing URLs

According to a recent study, it is found that short URLs tend to rank at a higher position on SERP than long URLs. 

As you are running an e-commerce store, it is important to know that your URLs will include categories and subcategories like https://abc.com/category/subcategory/product.html and also make sure to add keywords in it. 

5. Schema Implementation

If you want to stand out from your competitors then the implementation of a schema is the best option for you. 

For eCommerce websites, building people’s trust is the biggest achievement. To do so, you can add reviews in your rich snippet and make it eye-catchy. 

Schema Implementation

6. Mobile Friendly

Nowadays, everyone is using mobile phones to search for their queries and to do online shopping. 

It is important that your website should be mobile-friendly. If it is not then you will lose most of your customers. 

7. Ecommerce Link Building

Following are the effective link building strategies for eCommerce websites:

1.Video marketing

Video marketing is gaining popularity day by day. For eCommerce owners, videos are a great option to promote their brand’s products. It is found that users get more engaged with the videos. It provides a better experience to your user about your product. 

For e-commerce brands, there are three types of videos that will help to increase their CTR.

  • How to or Tutorial videos
  • Customer testimonial videos
  • Informative videos

So, if you are running an eCommerce store then you should use this link building strategy in order to increase your CTR & sales.

2.Blogs

Blogs are one of the best ways to boost the ranking in SERP.  Include a blog section on your website and add link-worthy content. This content can be informative, engaging, trending news, and interesting facts about your niche. 

Your ability to engage your targeted audience is the most valuable asset of your business. A well-organized blog with engaging content is a magnet and your audience is the Iron. That’s how it works! 

 Blogs further help you in bringing more traffic to your website, increase brand presence, generate leads & sales. 

3.Events

This is one of the most effective ways of e-commerce marketing. Firstly find out the events related to your niche that are going to happen and reach out to their organizers & ask them if they would like to feature some of your products at the event.

This will help you to connect with your targeted audience and generate more conversions.

e-commerce marketing

 4. Broken link building

Find out the list of websites that have broken links from ahrefs.com. After finding the lists, reach out to the website owners and ask them that there are broken links on their website and mention that you have a good alternative to link to.

Conclusion:

In order to increase the presence of your brand online,  increase sales, traffic & conversions, you have to optimize your website. When SEO is done in the right way, you will see instant growth in traffic & sales.

As we know SEO is time-consuming & takes a lot of effort, but if it is done in the right direction, then you will get huge benefits without spending a single penny.