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Digital Marketing Sales & Marketing White Label Services

5 Best White Label Email Marketing Software Services Compared

Suppose you’re an agency or freelancer looking to expand your services to include email marketing. In that case, you’ll most likely need some white-label software that allows you to manage multiple client accounts while applying your branding.

You don’t want software logos all over your reports and dashboards as a professional agency, especially if you provide client access to the platform.

Of course, you could create your email marketing software, but this isn’t always feasible – or even necessary – when there are excellent platforms already providing white label solutions.

What is White Label Email Marketing Software?

White label email marketing software lets you remove the branding from existing platforms and customize their dashboards. The idea is for agencies to use these platforms to provide email marketing services instead of developing their software solutions.

What’s the Significance?

You’ll need to provide reports to your clients to show them how your services affect them. In many cases, you’ll also want to grant your clients access to certain parts of the platform so they can access reports or even create their email templates, campaigns, and so on.

Regardless of how much access your clients have to your email marketing platform, you want your agency’s logos, URLs, and other branding elements to be present – not your software provider’s branding.

This is the main selling point of white label email marketing solutions, and we’ve included five of the best options in this article for you.

#1: ActiveCampaign

Key Features:

  • Custom domain
  • Replace the ActiveCampaign logo with your own
  • Modify HTML and CSS for button colors, borders, fonts, and other elements to match your brand
  • Add/remove buttons and other options
  • Remove all references and links to ActiveCampaign
Active Campaign

ActiveCampaign is our primary email marketing software, and the platform’s excellent automation features and integration options clinched the deal for us.

ActiveCampaign, as a white label option, also provides more flexibility than Sendinblue. Aside from custom domains and logos, you can also change the style of the interface to match your brand. You can change the color of buttons and borders, font styles, and other design elements if you’re willing to tinker with some HTML and CSS.

You can also remove buttons entirely or add them to other interface parts. Importantly, ActiveCampaign ensures that all references and links to itself are removed from the platform.

#2: HubSpot

If you run an agency, you’ve probably heard of HubSpot.

Thousands of agencies have joined HubSpot’s partner network, despite their platform being not specifically white-labeled. But first, consider why HubSpot’s platform is a good fit for agencies.

HubSpot has the distinct advantage of being a sales and marketing platform. HubSpot can do an excellent reporting job because it manages everything in one place, from email marketing and live chat to CRM and social media management.

HubSpot

Surprisingly, most email marketing tools only report on email marketing insights such as open rates and unsubscribes. HubSpot goes above and beyond by attributing each sale to the email or channel that influenced it.

As an agency, this is critical in demonstrating value to clients. For clients, it solves a major problem that every business faces: knowing what works and what doesn’t.

While HubSpot is not cheap, it can be advantageous for agencies that join the partner network because HubSpot provides its partners with discounts to offer clients and referral fees, allowing you to build passive revenue for the agency.

HubSpot’s Partner Network

The number of benefits you receive as a white label digital marketing agency as a HubSpot partner is determined by the number of clients you sign up for. All partners receive white-label client education materials, training, and access to a consultant.

Agencies with higher revenue levels receive free HubSpot conference tickets, access to the HubSpot blog, and additional support from the HubSpot partner ecosystem.

While HubSpot does not provide a fully white-labeled version of its platform, it is an excellent option for agencies looking for an email marketing platform to use with clients.

#3: Sendinblue

Key Features:

  • Excellent transactional emails
  • Logo & URL personalisation
  • Advanced contact segmentation
  • Advanced, real-time reporting
  • Multi-IP Manager
  • API Access
  • Multi-language Support
 Sendinblue

Sendinblue is an excellent email marketing platform that Venture Harbor uses to send transactional emails. When we first started using Sendinblue, it was a simple email marketing tool that lacked the automation features we desired.

However, the company’s offering has grown significantly over the years, and it is now a far more comprehensive marketing platform than when we first started using it.

This makes Sendinblue much easier to recommend as an all-in-one email marketing solution in 2020. If you’re looking for something more advanced than Mailchimp and other entry-level platforms, you should look into it.

With its white-label offering, you can customize URLs to match your domain, add your agency logo to the interface, and create custom reports for different clients. Overall, it’s not the most customizable white label option, but it does include multi-language support, which could be critical if you’re dealing with clients in foreign-speaking markets.

#4: Moosend

Key Features:

  • Code-free email marketing, every step of the way
  • Excellent free plan
  • Unlimited emails on all plans
  • Scalable for businesses growth
  • Easy automation
  • Solid reporting
Moosend

Moosend is a relative newcomer to the email marketing game, and it benefits from approaching the strategy with a fresh perspective. The platform is new and simple to use, and it includes all of the tools you need to create and manage campaigns without writing a single line of code.

The drag-and-drop builders are among the best you’ll find, and the interfaces make it simple to switch between all of the features you require.

Overall, it’s a well-designed piece of software, and it’s encouraging to see more platforms like this on the market.

Moosend has a lot to offer in terms of features, with countdown timers, conditional content, email automation, events tracking, A/B testing, and a comprehensive offering. The free version includes almost all of the features, so you could almost use it as your sole white label marketing tool without paying a dime.

Landing pages, transactional emails, custom reports, and advanced support are the major features reserved for paid plans. Yes, these are important features for serious email marketers, but the free version of Moosend alone offers an impressive list of pro-grade features.

Importantly, paid plans begin at $8 per month and scale reasonably as your subscriber list grows. When you reach 3,000 subscribers, you’ll pay $16 per month, while $44 covers 10,000 subscribers. For $100 per month, you can have between 10.5k and 24.5k subscribers until you reach $164 per month for 28k-50k subscribers.

The pricing tiers give you plenty of room for expansion without causing your monthly fees to skyrocket, and the incremental increases couldn’t be more reasonable.

#5: MailerLite

Key Features:

  • Code-free email marketing
  • Solid free plain available
  • Extensive lead generation tools
  • Automation & segmentation
  • Impressive landing page builder
  • Huge feature set
  • Affordable
MailerLite

MailerLite is another newcomer to email marketing software, offering all of the same modern benefits as Moosend, such as truly code-free campaigns, excellent drag-and-drop builders, and clean interfaces.

Considering that MailerLite’s free plan is limited to 1,000 leads, it may not appear to be as appealing as Moosend’s. But when you look at MairlerLite’s full feature list, you realize just how much this platform offers – everything from free websites and landing pages to email automation and built-in image editing.

In all honesty, you’ll want to pay for MailerLite’s Pro plan, which is priced per thousand leads. Prices begin at $10 per month and gradually increase as your company grows. By the time you’ve accumulated 30,000 leads, you’ll be paying only $130 per month for a comprehensive set of marketing tools.

You’re looking at $360 per month if you have 100,000 leads, which is extremely competitive.

The quality of tools and features is also consistently high, indicating that it is not simply a matter of quantity over quality. You won’t get all of Photoshop’s advanced features in MailerLite’s free image editor, but you will get all of the basic tools you need to quickly and easily edit images for email campaigns.

Which is the Best White Label Email Marketing Platform?

Choosing the best white label email marketing solution for your agency depends on a few factors:

  • The quality of the email marketing software itself
  • The number of customization options you need
  • Usability of the software

First and foremost, you must ensure that you have all of the email marketing features that your agency and clients require. Then, you must be certain that you have the freedom to sufficiently customize the platform – otherwise, there isn’t much point in going white-label in the first place.

Finally, you’ll need a solution that meets the usability requirements of your agency and clients. This is entirely dependent on how your agency operates, the tools you need to integrate with, and the level of access you intend to give your clients to the platform. Will you, for example, only give them access to reporting, or will you allow them to create and manage campaigns on their own?

ActiveCampaign has all of the email marketing, automation, and CRM features you could ever want – no need to worry about that if you’re looking for a recommendation. You also have a lot of freedom when customizing the platform, from domains and logos to button colors and font styles.

This should be sufficient for the vast majority of agencies.

While ActiveCampaign scales reasonably for growing SMEs, some newcomers cater to the smallest businesses and bootstrapping startups that require the absolute best value for low monthly fees. This is where services like Moosend and MailerLite come in, as both offer excellent free plans that will get your company started with email marketing – and then some.

It took some time for email software providers like these to emerge, but they couldn’t come at a better time. Email marketing should not be reserved for brands with a large marketing budget. Tools like Moosend and MailerLite allow new businesses to get up and running quickly and maximize growth until they’re ready for more enterprise tools like ActiveCampaign and HubSpot.

Categories
Digital Marketing

9 Tips to Boost Your Email Marketing ROI

Email is one of the most cost-effective and efficient digital marketing strategies, and it can help you stay in touch with potential customers and increase revenue for your company. In fact, for every dollar spent on email marketing, you could earn $44. That’s a 4400% return on investment! If your email marketing ROI is less than stellar, you can employ a few strategies to improve the effectiveness of your campaigns. In this post, we’ll look at the top advantages of email marketing, as well as nine tips for increasing the ROI of your email campaigns.

Let’s get started!

Top 3 Benefits of Email Marketing

Email marketing can yield impressive benefits for businesses in any industry because of a few key aspects.

a). Cost-Effective

One of the most significant advantages of email marketing is its low cost and high return on investment. Indeed, email has been named the top digital channel for ROI by the Data and Marketing Association (DMA). You don’t have to pay for printing or postage when using email.

And sending great email campaigns doesn’t require a lot of manpower. Email marketing is a great way to reach out to more people while spending less money.

b). Increases Awareness

Email marketing allows you to reach customers and potential customers directly in their inboxes, and each email you send serves as a reminder of your company’s and brand’s existence. Even if potential customers don’t contact you right away, email marketing keeps you on their minds. When they require your products or services, they are more likely to choose your company.

People who enjoy your email content are more likely to recommend your company to friends and family members who require your services.

c). Easy to Measure

MyEmailFX and other email marketing platforms make it simple to track and evaluate key metrics such as open, bounce, and click rates. These metrics can provide valuable insight into recipients’ behaviors and interests. You can, for example, find out which content resonates the most with potential customers and which days have the highest open rates.

Then, based on your findings, you can fine-tune your campaigns to achieve the best possible results.

9 Amazing Tips to Boost Your Email Marketing ROI

If you’re ready to get more out of your email marketing campaigns, these nine tips can help you improve the ROI of your overall strategy.

#1. Segment Your List

Segment Your email List

Segmenting your email list allows you to send more targeted emails, significantly improving campaign results. Marketers have reported a 760 percent increase in revenue due to segmenting email campaigns. You can segment your list based on various factors such as demographics, purchase history, behavioral data, and sales funnel stages.

Finally, it is up to you to decide how to segment your email list and what works best for your business. Not all customers want the same thing, and segmentation can make your marketing efforts more relevant to each subscriber.

#2. Personalize Emails

In terms of relevance, you can also personalize your emails to make them more relevant to specific subscribers. You can begin by simply using the recipients’ first names in your email greeting instead of a generic “Hey there!” Just make sure to test your emails to avoid addressing subscribers incorrectly.

Set up automated behavioral trigger emails to take your personalization game to the next level. For example, if a customer purchases on your website, you can send them a follow-up email with related products that complement their purchase.

Personalization boosts email click-through rates by 14% on average and conversions by 10%. If you want to boost the ROI of your emails, personalization is a great option.

#3. Focus on Deliverability

It’s also critical to consider the deliverability of your emails. Do your emails reach recipients’ inboxes regularly, or are they blocked by junk and spam filters? Create clean, quality content and avoid using spam trigger words in your emails to avoid spam filters.

You should also include an unsubscribe link at the bottom of all emails. People are more likely to report your emails as spam if they cannot easily unsubscribe. Check out the CAN-SPAM Act for more information on avoiding email spam.

#4. Send on the Best Days

The days of the week on which you send your emails can significantly impact engagement rates. Finally, send your emails when recipients are most likely to open and read them. You can track email performance and measure the results to determine the best days and times to send your emails.

While Monday mornings may be ideal for some businesses, Thursday afternoons may be preferable for others. Consider your recipients’ time zones as well.

#5. Optimize for Mobile

More than half of emails are now opened on mobile devices, which is expected to rise further. This means that you must ensure that your emails look great on mobile devices, tablets, and computer screens. If your emails don’t look good on mobile devices, recipients will likely delete them or unsubscribe.

With MyEmailFX, you can select templates that look great on both desktop and mobile devices, ensuring that your emails look great regardless of the device recipients use to view them.

#6. Create Engaging Subject Lines

Engaging subject lines are critical for getting people to open your emails, learn more about your business, and eventually become customers. The best subject lines are concise and personal, use strong verbs, and provide readers with an accurate idea of what to expect inside the email. You can also use subject lines to convey urgency, such as “Don’t miss our exclusive webinar!” or “Register now to reserve your spot!”

#7. Include Calls to Action

Include Calls to Action in your email

You must inform your email subscribers if you want them to take specific action. Incorporating calls to action (CTA) into your emails is an excellent way to drive traffic to specific landing pages. CTAs are a great way to boost engagement and get your subscribers to take action on your site, whether you want to increase the sale of a specific product or encourage readers.

#8. Add Videos

Including videos in your emails is another excellent way to increase engagement. According to a Wistia study, including video thumbnails in email increases clicks by an average of 22%!

This provides readers with a visual to associate with the content and encourages them to click the links and visit our site to learn more.

#9. Track and Test Email Performance

Finally, you must regularly evaluate and optimize your email performance. Email platforms such as MyEmailFX make it simple to test elements of your email, such as the subject line, sender, and even email content. A/B tests can also be used to determine which types of content are most appealing to recipients.

Attention to your email results allows you to incorporate your findings and optimize your campaigns for the best results.

Create a Custom Email Strategy Today!

Need help creating and sending custom email campaigns? We can help!

Categories
Sales & Marketing

Top 7 Free E-mail Marketing Tools For Businesses in 2020

Are you running a small or medium-sized business?

If yes, then email marketing is the best practice for you to grow your business and build your reputation. 

Email Marketing

Email marketing is a great way to connect with your targeted audience. It is a very personal way to reach targeted customers. Before sending an email, just make sure it is personalized so that the customer can connect with you.

Email Marketing Benefits

Here are some major benefits of using email marketing as a part of your marketing strategy:

1. Effective than other platforms

As we already know that social media is a major component of the business’s marketing strategy. It is a way through which we can interact with our audience and strengthens our relationship with them. It is the initial step towards the ultimate goal which is “Conversions”.

Email marketing is more effective than social media marketing because it plays a major role in converting people into customers. According to research, “It is found that email marketing is the best way to connect customers with businesses for a long time”.

 

2. Cost-Effective

Email marketing is best for small and medium-sized businesses that have a low budget. It is easy, effective and less expensive as compared to the traditional marketing method where you have to spend on printing, labor, etc.

 

3. Build trust 

“Why will someone take services from you when you are not as recognizable as big brands?” Building trust is one of the biggest hurdles that small businesses have to face. “Customer Trust” is a big factor that can boost your business very rapidly. 

By using email marketing, you’re able to build trust by staying in contact with your customers and keeping them up to date about your business.

4. Efforts are measurable

One of the best things about email marketing is that you can measure each and every step. There is no guesswork in email marketing. You can check out the important metrics, make adjustments accordingly and improve your effectiveness.

7 Best Email Marketing Tools For Successful Campaigns

Finding a perfect email marketing tool that suits your needs & requirements is quite necessary. In this blog, you will get the list of best free email marketing tools that helps you to grow your business by connecting with your targeted audience.

(a) Mailchimp

mailchimp

This is the most widely used email marketing tool by bloggers and small businesses. The reason behind its wide usage is its completely free plan. 

You will get 10,000 emails per month for up to 2,000 subscribers in the free package. 

Advantages of this tool:

  • Drag & drop builder.
  • Beautiful templates.
  • A/B testing and segmentation that makes your emails more effective.
  • Can easily connect with Salesforce, Shopify & Eventbrite.
  • Mailchimp has tools for Facebook & Instagram ads and posts.

(b) Sendinblue

sendpulse

This is a powerful email marketing tool, available in both free and paid version. Its paid version is also very low that you can spend easily. It is best suited for small businesses and also for those who have a low budget. 

By using this tool, you can get the maximum features and benefits.

In its free plan, you will get an unlimited number of contacts, 300 emails per day and additionally, SMS text message service.

Advantages of this tool:

  • Robust drag & drop email builder.
  • Impressive automation email templates.
  • A/B testing and heat mapping to check how your emails are doing.
  • SMS service that can be linked to your email campaigns.
  • Chat feature to reach out to visitors in real-time.

(c) Benchmark Email

benchmark email

This is an automated email marketing tool that provides you the feature of creating automated replies and even preview the emails via smartphones or PC devices.

Its free plan includes 14,000 emails for 2,000 subscribers per month. 

Advantages of this tool:

  • Drag and drop email editor.
  • Google Analytics to check the stats.
  • Well designed email templates.
  • Automated messages include welcome emails, abandoned carts, and follow-ups.
  • Very easy & fast to use.

(d) OmniSend

omnisend

This is the best email marketing tool for those who are running eCommerce stores. It has the feature to quickly pull product data from your store and generates beautiful email templates and opt-in forms to grow your email list.

Its free plan includes 15,000 emails per month and 2,000 emails per day.

Advantages of this tool:

  • Includes creative signup forms like popups, landing pages, and a wheel-of-fortune game.
  • Send out automated emails for abandoned carts and order confirmations.
  • It also includes A/B testing tools and email tracking features.
  • Send out discount codes or scratch cards.

(e) Mailer Lite

mailerlite

This tool has gained a lot of popularity in the last two years. The biggest reason behind this is its an easy interface that helps users to improve interaction using pop-ups and surveys. This tool doesn’t include super-advanced automation or analytics features but still, it is the best tool.

Its free version includes 1,000 emails without having to spend a dime.

Advantages of this tool:

  • Able to create beautiful email newsletters, pop-ups, and surveys.
  • It can easily design a mobile-optimized email template free of cost.
  • You can take help from a dedicated support team in case you will find any difficulty.
  • This is an affordable solution for freelancers and small business owners.
  • With this tool, you would be able to take complete control of the backend by using an HTML editor.

 

(f) Fresh Email

freshmail

This is another amazing email marketing tool that uses an AI-based system in its template. It provides several templates to their users in order to make their email marketing campaigns more effective. 

Its free plan includes 200 per month and supports up to 500 subscribers.

Advantages of this tool:

  • Used an AI-based system that makes it more efficient.
  • It helps users to set default mails that can be deployed to subscribers based on their replies.
  • It can provide a variety of email templates.
  • Drag & drop builder.