Categories
Facebook Ads

How To Set Up A Facebook Messenger Ads Campaign?

People often ask if advertising on Facebook has any benefits? The answer is, without a doubt, A big yes!

How can you undermine the benefits of a platform with over a billion users?

Being a brand selling a product or service, you must understand the immense opportunity you have in this technological era to reach out to the audience in the best way possible.

When you can be a hot topic for people’s conversation, why won’t you grab this chance?

Facebook has a whole box full of tools for realizing your advertising strategies. You can always employ these tools to achieve your goals and become the brand you always want. 

Facebook ads can be a vast term and here is a quick categorization for this.

1. Click to messenger ads

You can start a conversation as quickly as this. This is similar to Facebook ads in appearance. It also has a CTA button that calls the customer to send a message or ask a question.

This way, you can directly chat with the potential customer and give him the status of the permanent customer. This way can be prompt in answering their queries.

2. Sponsored ads

These are the ads that appear as a messenger inbox ping to your subscribers. All those who have had a talk with you in the past, can re-target them and remind them of browsing your products.

This way you can entice them once again to shop at your website. It’s a quick way to remind your customers of the amazing experience they had by shopping with you.

3. Messenger home placement ads

So these are the paid advertisements that appear inside your messenger along with your other conversations. Messenger home ads appear on the Homes tab of the Messenger App.

When you place your ad on the homepage you get the opportunity to target the cold audience and increase the conversion rates.

The following are the steps to set up a messenger home ads campaign. This option is offered by Facebook on a global basis. So no matter where you live you can take the benefit of this amazingly useful option.

This is a relatively easy process as facebook messenger ads setup can be done in less than a few minutes. That’s true!

While your Facebook Business Manager account is active, don’t hesitate to jump into this world of unlimited opportunities.

4. Choose the campaign objective 

To begin with, you must open the Facebook ads manager where you will have to select the campaign objective.

You can either go for traffic or conversions objectives. If you want to run home screen ads, select the target audience.

Here you can create a new audience or choose a previously saved audience. You can also go for the lookalike audience which you have created previously. With this, you can also target the cold traffic and increase your customer base.

5. Choose ad placements 

Now you need to select where your ad will appear. Under the Edit placements option, you can choose the location of your ad. For the Homes option, you can check under the messenger tab and select it.

You can also go for an automatic placement that leaves all this hassle to Facebook’s lot.

6. Budget and format

Now is the time to choose your budget and schedule. You can now create the ad for the Facebook page through which the ad will be delivered.

You have to select an ad format here whether it’s a carousel, single image, a single video, or a slideshow.

7. Adding functionality for Messenger

Under the link section, you have to choose the destination of your ad. Then you can choose the URL of your website.

If you want to start a conversation inside the messenger, your objective here is to choose the Messenger option. You will have to fill up the details like the headline, text, News Feed, link descriptions, etc. 

8. Messenger content

Now you have the option to set up the Messenger content to create the message that will be shown when the customer starts a conversation.

To achieve this you can either create in the quick creation Tab on the Javascript Object Notation creation tab.

The javascript Object Notation creation requires you to do some coding here. Third-party automated chatbot programs are used here.

But if you want to skip the hassle of these codes, then you can jump to the quick creation tab where you can include a private message like a greeting and get the conversation started. You also have an option to choose a new image. 

If you want to choose the buttons, either quick replies as the CTA buttons or you can create your own.

You can preview in the Messenger App to see how everything is working. When you are done, you can just click done on the bottom right corner and place your ad.

Now that you have your ads live, you can always view their performance and analyze their return. For this, head on to the messenger manager and choose the “messenger engagement”.

Creating a successful ad campaign would add to your sales account. There is a simple thumb rule to make these consistently profitable campaigns “Keep analyzing and optimizing”.

Categories
Facebook Ads

Free Tools For Building High Converting Creatives For Facebook Ads

It is said that change is good, indeed it is when the change is introduced on social media. As social media continues to rise and create a huge difference in the world, it is quite obvious to see changes in them by time.

Of all the social media channels/platforms one social media platform has been the king of social media, Facebook. It has been such an influential platform in almost all aspects.

As time never remains the same so do the online trends. Facebook has brought some changes in online marketing, let’s dive into more detail of the same. 

Facebook has accounted to have a monthly user base of 1.71 billion, per their recent earning calls. Back in 2004 when Facebook was launched it was immersed by the marketers introducing and building their business pages, creating store-fonts, or even getting into a competition to get most of the fanbase likes! Below mentioned are the new changes in Facebook marketing: 

Facebook advertising

1. No video, No interest :

Video has become one of the most significant yet important elements of its feed especially. As video has become a key aspect of this site, it boosts up facebook’s growth making it a great competitor to Youtube. A trend of new formats like a 360-degree video is also being highly utilized by people. 

Also, Facebook live video is being widely loved by the “FB users.”

2. Content:

It is quite undeniable that in the past users only visited a website just to check the news and watch movie trailers, listen to songs, etc., but Facebook has changed this pattern too!

All of the content users are put all together in one place i.e Facebook News Feed, this is how the Facebook users keep coming back and refreshing the feed for the latest updates. 

3. Exploring and targeting audience:

Facebook has made it quite easier for brands to represent themselves in front of the audience in an easy yet simple manner. It has made the brand to present itself in front of the relevant users, varying from age groups, income to geographic locations marketers are able to reach out to the interested audience in an easier way than ever before!

Top four creative design tools:

  • Canva:

Being at the top of the list amongst all the design tools is for a reason! Canva is the top preference for the majority of marketers. When it comes to choosing a favorite image editing tool on market Canva has been unbeatable. Its features and templates have been the most appreciated thing by its users. 

Canvas allows you to export files directly to your computer or social media and the templates are almost unlimited. Once you’ve created a free account from the homepage, you’ll get access to the dashboard.

Canva

Right from there, you can start exploring options that Canva has for you! You can start from creating graphics to creating presentations, magazine covers, resumes, Facebook and Instagram posts, blog titles, logos, etc.,  

You can use canvas to create social media images or great headers for your next blog, keep exploring the creative options!

  • Crello:

Crello has a leading reputation for being the best professional design graphic software. This software can help you in creating stunning designs for print materials, digital ads, and social media posts, and even animated graphics.

Crello has unlimited options of free images, fonts, templates, and animations. It also helps in making tutorials and guides. 

Crello
  • Pixlr:

Pixlr is a treasure, especially for the beginners! An alternative to Adobe Photoshop, Pixlr has over 500 million users. It is a hassle-free software that can be used by downloading it on iPhone or Android devices and even on an internet browser.

Pixlr provides a free vector editor and groups of free fonts, graphics, and stock images. It supports top five formats .png, .jpeg, .bmp, .tiff etc.

Pixlr
  • Snappa:

Snappa is the kind of software that will allow you to design like a pro! Snappa is not complicated, it is a software that has set up the design process in the form of steps.

You can find image dimensions whether it’s for your blog, ad, email or even social media platform. Don’t hesitate to take advantage of over 5,00,000 beautiful, high-quality stock photos in seconds. 

To conclude, most of the tools as mentioned above have a number of themes, icons, and tools available.

Snappa

It’s best if you start from Canva, use Snappa if you want high-quality icons and Pixlr for the best photoshop-quality features without buying any pro version.

Which one is your favorite for designs and marketing? Feel free to share your feedback. 

Categories
Facebook Ads

5 Reasons Why Your Facebook Ads Are Not Performing Well

Facebook is one of the biggest social media platforms having 2 billion people as its users.  So this may be a great opportunity for marketers to take forward marketing on this platform so as to reach a large audience.

Billions of posts, interests, check-ins are uploading on Facebook daily, which collects huge databases. Here we can target a precise audience according to our business model.

Don’t panic when your Facebook ads are not performing well. There are many reasons why your ads are not performing well. Some of them are as follows: 

1.Selecting a wrong Campaign objective

First, we have to choose the campaign objective according to our business model. You should be very careful as by choosing the wrong facebook campaign objective, the ads will travel on the wrong path. 

Campaign objective

For example,  if your objective is to generate the sales and you have chosen the “Lead Generation” as an objective, then it will not allow you to show the “Shop Now” button in the lead generation campaign. This may decrease the chances of sales. Therefore,  selecting the right campaign objective is the first priority. 

2. Targeting the wrong audience

It is right that Facebook has a huge number of data to target the audience. But we can’t say that it is 100% accurate to give the best result. But if we target in a strategic manner it may give good results.

Now the question arises on how Facebook knows the interest of the audience. When users like any pages, upload check-in and perform any activity, it will collect as an interest. So right audience selection is good to produce a result. This can be done with audience research through the Facebook audience insight tool.

3. The audience is too Broad

Targeting the broad audience may result in more clicks and less CPC, but you can’t identify which people are really interested in your ads/products. Broad targeting is fruitful where you are doing brand awareness for promoting your brand or product. But when you want to generate leads, you should precisely have a target audience to get the best results/leads.

Facebook Audience

4. Ad Copies and Creatives are poor

When people see your ads then there is a reason why people engage with it. It’s all about the ad copy and creative of the ad. The ad copy and creative majorly affect the Cost Per Acquisition(CPA) and Cost Per Click. Write your best offer/s in the ad copies to convert the user into a customer. 

If your creative and ad copies are not eye-catchy then you may lose the lead. Your creatives should describe the meaning of what the user wants.

Write simple language that must be easy to read and should be understandable. Don’t use difficult synonyms to write the copies. The easier the ad copy, the more chances to generate conversion.

You can use Buffer Media Plan to simplify the work:

Pre-Launch Plan: Before launching any campaign on Facebook, you should have a buffer(stock) of ad copies & creatives ready. At least you should make 50 ad copies & 30 creatives to test the different angels.

Launch Plan: Launch the campaign by selecting the right object with your ad copies and creatives you have made. 

Post-Launch Plan: Here, you can test new ad copies and creatives which earlier failed to perform well. 

5. Choosing the wrong or no CTA(Call To Action) Button

CTA also plays an important role in the ads. If you are not using the CTA button then users don’t know where to click in ads. 

Suppose you are running the ads to sell the beautiful charm bracelets and you didn’t add any CTA button. Now if a user likes your product now where he clicks? So, the CTA button convinces the user to click on the ad to buy the product. By this, you may generate sales.

Conclusion:

It depends on you – how good you are in strategy making, creatives, writing ad copies for Facebook ads. Once you find the right strategy to target, Facebook will start giving you the best customers. Make sure you keep an eye over analyzing the results daily and weekly basis and fetch significant data to duplicate into other campaigns.

 

 

Categories
eCommerce Ads Facebook Ads

Top 5 Facebook Ads strategies for e-commerce projects

Facebook marketing is not easy marketing, especially for e-commerce but it is worth the investment.

Facebook has over approximately 1.5 billion daily active users, so to productively reach an ideal customer you should have proper pre-planned strategies to pitch them. 

If you run a Facebook campaign for eCommerce without any preparation, the campaigns will not generate more sales and you may face a heavy loss. To run a profitable campaign on Facebook it’s necessary to keep updated with the latest eCommerce strategies.

Let’s discuss some rocking strategies which we are usually using in e-commerce ads.

1. Take advantage of Dynamic Product Ads

Many e-commerce marketers prefer dynamic product ads to acquire high ROI.

If you have a large number of products on your eCommerce store you should definitely go for dynamic product ads. With these kinds of ads, you don’t have to make the ad for each product in the sales catalog. 

The template of dynamic product ads will automatically fetch the product title/name, product price, product description, and other relevant information.  

With dynamic product ads you can advertise single or multiple products on Facebook to users with there engaged behavior like who visited your store, do add to cart, checkout, or even purchase(for upselling). 

2. Use Multi-Products Advertisement

As the name suggests, this kind of ad will help you to advertise multiple products in a single time.

 These kinds of ads allow the user to select the product according to his wish. 

Here the chances of a conversion rate increase because the user is viewing multiple products at a time and spending little more time as compared to static image ad.

Multi-product ads are more productive than standard image ads. 

According to a study, after using multi-products, some companies acquire up to 300% increases in their CTR(Click Through Rate).

According to Adobe:

  1. The CTR hikes from 50% to 300% after using multi-products ads.
  2. The CPC(Cost Per Click) drops up to 35% just because the users are engaging more with multi-product ads.
  3. Got CPA(Cost per Acquisition) under a defined amount even less than that.

3. Do run retargeting campaigns

You have mostly seen that many people visit the mall and end up doing window-shopping. 

The question arises – why they left without shopping? Maybe they didn’t like the quality of the product or were looking for some best offers. 

The same scenario also arises in the eCommerce store. Users visit your eCommerce website, ATC(Add to Cart) and leave the website with completing the shopping. 

Why did we lose those users who did ATC? Think about the possibility if we convert all of them into customers Or even if we do 50% -75% of them. 

Here, you should run a retargeting campaign to knock their door again. These kinds of customers need a little push with an exciting offer. 

Now retargeting can be done in funnels:

(i) MoFu(Middle of the Funnel): 

As you already have a good social engagement by running the ad long you can retarget the following audience:

  • FB engagers past 30 Days
  • Instagram Engaers past 30 Days

Keep educating these two audiences with video testimonials, why they really need this and with a discount.

(ii)BoFu(Bottom of the Funnel): 

In this funnel, again you have to make the custom audience the same as we did in MoFu.

 But the difference is that, here, you have to make a custom audience who did ATC and IC in the past 7 days. 

These users are very important as they have recently done activity. These users need a little push with discount offers to convert into customers.

4.Run Post-Engagement Campaign

What should I personally use in my client’s campaign that I maximum times run a post-engagement campaign to support the conversion campaigns. This increases the social engagement of the conversion ads and wins the trust of the users that there is something special in this ad because it has many likes, comments and share. The heavy social engagement mostly compelled the user to click on the ad at least once. 

Let understand this above strategy with an example: 

Suppose you are running a conversion ad for the T-Shirt. Now you set up a post-engagement campaign as per you per targeting and create the ad of the existed ad of the T-Shirt of a conversion campaign. This is done by copy the post id of the original ad. 

In the post-engagement campaign, the Facebook algorithm focuses to increase the engagement in the form of likes, comments and shares. This social engagement automatically refects in the original T-Shirt ad of a conversion campaign. 

5. Use Lookalike Audience(LLA)

You can create a new audience by the past behavior of the users. Facebook research the most relevant users who will more likely to engage with your ad. To make the Lookalike audience first you have to create the custom audience, then you will able to make the LLA. Try to use 0-1% of LLA more because it is more related to the custom audience.  You can also make the lookalike of your Facebook page fans.

 I always use lookalike audiences in my client’s campaigns which mostly return high conversion rates.

Conclusion:

There are also more strategies for the Facebook ads because every niche has a different scenario but these are basic strategies that most digital marketers apply in their ad campaigns. The more Facebook ads you will do, the more you learn to make the strategies. By concluding it all about the experience.