Do you want to increase the number of conversions for your Google Ads? If the answer is yes, GDN is the saviour for you, but many people have trouble making Google Display Network work for them, so I wanted to share a strategy working well for many of our eCommerce clients. Let’s elaborate on this …
How to Turn Your COLD Traffic into GOLD with Google Ads? Read More »
We tried our best to make this article as simple as possible that even an 8-year-old could easily understand. So without further ado let’s begin! Before jumping into google ads, let’s talk about how google works. It involves 3 parties. Person – Who has a query. Google – Where that person searches for that query. …
What if you can reach quite 80% of the world’s internet users with your retargeting ads? With Google display retargeting ads, you can reach that astounding number of people! The Google Display Network (GDN) comprises 2 million+ sites, apps, and videos that reach numerous people, 80% of everyone within the world on the web , …
How To Retarget Audience By Google Display Campaign Read More »
Google has come up with exciting tools that have enabled businesses to try their hand at digital marketing. Unlike the times when marketing was only through expensive advertisements on traditional platforms, we have the option to expand our presence on different media platforms. As we know the shopping campaign generates more than 70% of revenue …
A bidding strategy could be a campaign with a particular focus, hooked in to a two primary criterias: Campaigns Network Targeting (Display or Search) Your focus: clicks, impressions, conversions or views The idea behind these strategies is that they assist you to accomplish specific goals looking at what your target market is. You’ll use them …
How To Choose The Right Bid Strategy In Google Ads Read More »
For a successful PPC campaign, best keywords research is most important. You have to select a bunch of keywords which are most likely to convert. Consider keywords research mix of science and art. Before doing keywords research you have to understand your customer or users and find out which search terms they will use to …
Google Ads, formerly known as Adwords, is probably one of the most successful methods to drive qualified traffic to your business whenever they are looking for acquiring products or services. It allows you to make and offer all coordinated ads through which your business will appear on the search results page when your optimal clients …
eCommerce business owners are always looking for opportunities to increase the conversion rate that helps to grow their business. Here most valuable tips for increasing the conversion rate for your site. What Is a Conversion Rate: Before proceeding you must understand what is a conversion rate and what is the average conversion rating that occurs …
Best ways to increase eCommerce conversion rates Read More »
When you run paid ads, CTR is considered as the most valuable element in terms of overall paid results. CTR stands for click-through rate and it is calculated based on the received clicks divided by the number impression. For example, if you have received 10 clicks and 200 impressions then your CTR will be 5%. …
Tracking of conversion is one of the essential parts of Google ads. If you did not track your conversion then you did not differentiate between your visitor and your customer in that case both get counted as visitors. This is definitely not quite helpful for you. In this way, you are just spending your money …
