A bidding strategy could be a campaign with a particular focus, hooked in to a two primary criterias: Campaigns Network Targeting (Display or Search) Your focus: clicks, impressions, conversions or views The idea behind these strategies is that they assist you to accomplish specific goals looking at what your target market is. You’ll use them …
How To Choose The Right Bid Strategy In Google Ads Read More »
Are you sure you’ve got all of your bases covered when it involves Google Ads? There might be some keywords you haven’t thought to target? Maybe you haven’t gotten around to promoting the newest product on your site? Here’s an idea… Let Google fill in a number of those gaps for you! Enter Dynamic Search …
Google Shopping is the service that Google offers that helps consumers to explore , compare and buy products offered by various retailers. Both of the listings can appear within the Google Shopping tab When it had been first launched in 2002, Google Shopping indexed product data supported relevant search terms. In 2012, Google Shopping was …
What is Google Shopping? Google Shopping is a comparison shopping engine, which is a service that permits retailers to advertise their products to searchers in a visually appealing way. This means if someone searches for a product that you simply sell, Google will show relevant Shopping ads for your products, and those of your competitors. …
Shopping campaigns can be called the ‘virtual asset’ of the retailers. It is best used by them to promote the products online and bring more traffic to their website. Three things are needed to get started, product data needed to be sent to the merchant center, and create a campaign in Google ads. To make …
Responsive search ads are the type of ads which allows you to present more information about the product/service by allowing you to write in multiple headlines and descriptions. It is quite different from the traditional type of ads where the information had to be so brief in order to write within 1 ad text. In …
Introducing New Features for Responsive Search Ads Read More »
If you are planning to advertise on Google Ads, there are a number of available options you can choose from and one such option is Google Display Ads. Display Ads are basically the visual banner Ads which we see on advertising-supported websites. As per the study by Google,Display ads have the capacity to reach over …
For a successful PPC campaign, best keywords research is most important. You have to select a bunch of keywords which are most likely to convert. Consider keywords research mix of science and art. Before doing keywords research you have to understand your customer or users and find out which search terms they will use to …
What is a business or a brand looking for? A load of customers. Of course, any business would want to reach customers in a seamless way to drive its sales and add to the profits. The digital world is changing the way businesses think today. With the digitizing of marketing, Google shopping campaigns are also …
Best Practices To Optimize Google Smart Shopping Campaigns Read More »
What is Smart Display Marketing? Smart Display Marketing is often considered a glimpse into the longer term of marketing because it uses cutting-edge technologies developed by Google. At its core, Smart Display Marketing is all about AI and marketing automation. The basic idea for this concept is to automate things like bidding, targeting and ad …
What is a Smart Display Campaign & How It Works? Read More »
